Coach, the energy out there felt different. What changed for the team today?
It was a new game day scratches from the California Lottery players everything.
Those games sent the team's energy through the roof.
Are you saying it was the off field play that made the difference on the field.
Hey, little play makes your day, and today it made the game.
That's all for now, Coach.
One more question play than New Los Angeles Chargers, San Francisco forty nine Ers and Los Angeles ram scratchers from the California Lottery. A little play can make your day. Peace made responsibily. It must be eighteen years or older to purchase late or claim.
All right, guys, welcome back eyl Across the Border edition.
We know that we're heavy in Toronto.
We the know we've become the north Man.
Yeah, plake Toronto like Doug Christie. Shout out to camp that was a long time ago. Now you guys say, like play Toronto like Kyle Lowry or something like that.
Yeah, legend.
Yeah, so shout outs to Canada. You know, we we've been doing a lot of episodes of people from Canada.
We make no secret of how much we love Toronto. We love Montreal. We love our neighbors up north.
Yeah, for sure.
So this is a dope episode because not only do we get to tap in with one of the brightest entrepreneurs north of the border in Toronto, but we get to talk about some stuff that we haven't talked about yet, as far as like YouTube, which is huge.
You have so many questions about it, so many questions.
Yeah, entrepreneurship, women, entrepreneurship, believe in the corporate We are a lot of different things, but YouTube is especially something that we got to double download because we haven't spoken about that at all.
So without further ado, Lynn a Lure.
So Lena Lare is a, like I said, one of the brightest entrepreneurs in Toronto right now.
She was actually in the.
Corporate world for a while finance major.
Yeah, finance major, and then now just a full time entrepreneur. So she has a community where she she helped women in business and really execute their dreams. And she's also a YouTuber. She shoes on YouTube. We gotta get on your YouTube platform. She has a quarter million, she has a quarter million subscribers on YouTube. A bunch of videos that have gone viral, a bunch of videos with over one hundred thousands views, and she's just a really dupe person.
So she reached out to us, and you know, we asked. I asked her if she wanted to come on the platform, and she wanted to come on the podcast, and she was like sure, So here we are Old Canada.
That's a nice intro.
I appreciate it.
That's an experience is good.
So first and foremost, thank you, thank you for joining us. You appreciate it.
Yeah, no, thank you guys for having me on, because honestly, this is like one of my favorite podcasts right now. I'm always telling anyone who's interested in like finance and personal development. You know, you got to listen to that Earn your Leisure podcast. So it's kind of crazy that I'm on right now. Thank you guys for having me on.
Thank you, thank you for being a earner worldwide. Appreciate that.
Yeah, that's a fact. So all right, let's get into it.
Like I said, I want to talk about a variety of different things, but first I want to talk about your journey from leaving corporate America. Well I was gonna say corporate American, corporate corporate Canada. And she's coming a full time entrepreneur. So what did that? Because I know you come from you know, African parents, and if anybody knows any African parent, they don't play that like they like,
you're gonna be a doctor. They very straight from Ghana, right, Yeah, we're actually we're gonna go to go.
Yeah, we got some some special plan for Yeah, we had a guest so Kwame Ankle, who had some ties there, and it was like, listen, we got to bring you guys to Ghana. They need to see this. But when you come, I'm gonna host you. It's gonna be different from you traveling. Then we're gonna host you. So we are very much looking forward to that.
And we don't have a whole plan for Gnad.
You gotta come with us.
Yeah, yeah, I'm down. Ghana is always a vibe. It's such good vibes, such good energy. Everyone's so friendly, so nice, so welcoming. You guys are gonna have a good time.
So all right.
So yeah, I said, you're a YouTuber and amongst other things, what made you make the transition to you know, working in the corporate world to actually going online and putting out content for a living.
Yeah, So I started my YouTube journey about four and a half years ago. At the time, I was still in college, so it was just an outlet for me. I was like my last year of college. I thought it would be kind of fun to put out a video, and the idea of YouTube sounded fun to me too, the idea of having a YouTube channel. But I didn't mess with social media at all. I had no social media. I just wasn't on it, very private, and I put
out a video on YouTube souse. I thought, you know, no one's really gonna find it in my real world, like none of my friends or family, so it just be fun, my own little outlet, little community. So I had zero expectations for it. And after my first video got like I think thirty two or thirty eight thousand views in like the first month, but I wasn't sure if that was like good or bad because I had
zero expectations. And then I got an email from YouTube or from Google actually saying I need to put in my direct deposit information because I made seventy eight dollars. So when I get to one hundred dollars, which is the threshold that paid YouTube pays you over, they need to find somewhere to put it into So I was like, oh my god, this is so cool. I like wrote in my journal like, oh my god, thank you God. I mean so many salaries for this video. But it was still just a hobby for me. It was a
hobby that just so happened to make money. And then brand started reaching out to me to do sponsored videos and I was like, okay, cool, so this is like a side hustle for me. Now about sorry.
What was the first video about.
Oh, it was a storytime video that time. Those were like pretty popular. You like talk about something that happened to you, what you learned from it, and what the takeaway was. It was like entertaining but still educational and more like learn from me it wasn't worth it, or you could have done it this way.
Blah blah blah.
Yeah. So then I was just doing like sponsored videos for brands. But during this entire time I had graduated from school, I was working full time, like a nine to five, and then I went back to university and I was still working my full time ninety five, but
YouTube was a side hustle for me. So I was just doing mainly sponsored videos for the most part, and then it wasn't until I graduated from university that I was able to put more time into my YouTube, and then it just started to make more sense and more dollars. I unlocked the algorithm, I unlocked like the business behind it,
and it really starts to make sense. So it went from a hobby that just so happens to make money sometimes to a side hustle, and then I started making really good money on it, and I'm like, I could actually do this full time instead of having to go to my corporate job. So I just made that transition, which it was a transition. I want to make that very known that it wasn't just one day I woke up and it was like I'm going to quit my job as an accountant and just like do YouTube full time.
I like made that transition eventually, and now I do YouTube full time and my two other online businesses.
So yeah, like I said, I mean, I probably she said it at the beginning of the show, but YouTube is something that everybody's aware of, but people don't fully understand like it's a real business. It's an industry, and especially like a lot of kids, like you know, they only watch YouTube, and you know a lot of times people don't. They don't take it serious. They're just like, oh, you're a YouTuber or you know, you're just making selfie
videos about stuff. But it's like, naw, people is actually out here making millions of dollars and it's a it's a billion dollar industry, and brands are paying millions of dollars for people to advertise their products and promote their products, and people are selling products. So that's why I really wanted to talk about YouTube so much, because it's like, I think people fully understand.
The power of YouTube.
So just to kind of give some some background perspective on YouTube, it's like it's the second biggest search engine online, second to Google, and Google actually owns YouTube, so you know that kind of push things. Yeah, so you when you think about YouTube, don't just think about it as a place that just has a bunch of brandom videos. Think about it as an industry. It's a multi billion dollar.
And so very important about it is that it always gets younger.
Like a lot of these platforms don't realize, like, yo, how do I get a younger audience base? Well, YouTube will always have a younger audience base because a lot of kids watch YouTube, and as long as there's gonna be kids watching videos, YouTube will always grow. So if you're looking for a place to start, start there because they have the they have the audience.
Yeah and yeah, shout out to my son, not say it, shout out the choice sun Christian, shouts to Jamal's son Chase, and shout out Jordan's too, and they all watch. They all watch YouTube all. They don't even watch television. I don't have no favorite shows, man, So that just goes to a.
Lot of people don't. A lot of people don't even watch TV anymore. It's just YouTube and like Netflix, people just stream stuff. And that's why, like before when even some of my aunts and uncles right now, like you can't tell them I do YouTube full time because they'd be like what, why, Like are you crazy? Even throughout the school You're an accountant and now you do YouTube, Like that sounds madness to them. But like I've made more money on YouTube than I would have made in
my accounting career for like the next few years. Let me not say you a dollar amount some uncles might be might be watching. But yeah, it's one of those industries that like it's only gonna brow because people don't watch the television anymore. They're not sitting down and watching commercials in between your favorite show. Before you used to sit down watch Fresh Prince of bel Air, there's gonna be three commercials, and you're gonna sit there and watch
all three. They don't do that anymore. They're on social media, they're on YouTube, they're on Netflix. So if you can't pay to advertise with the big the big guys, you're going to go to influencers, and that's more influential. You're going to go to the YouTube channels where they already have an audience that's cultivated and you kind of can you can gauge their target your target audience through their audience,
through the influencer's audience. So it makes more sense to go through a YouTube or an instagrammer than it does to put an ad on the television where you don't know who's going to be watching it.
When you got that first seventy eight dollars, you saw like, wait, they actually are giving me money. I mean, did you come to a realization of how you actually getting paid or was there a process of you having to do like some research, like wait, where's this money coming from?
I knew it was Google AdSense, but at the time, I just I was doing so many other things that I kind of didn't really care. I was like, Okay, I got seventy eight dollars, that's cool. That's probably how YouTube works, like access revenue. I brought a video, I got paid. Cool, I keep it moving. But then it was when I realized that, okay, it had to do with my CPM. Then it had to do with where I placed the ads and how many ads I played.
That's when it like a light bulb went off. I'm like, oh, okay, so I can make money on access revenue and get money from brands and then put my little links in the bottom, get my affiliate links going. So that's when it was a process. Honestly, it wasn't like things just clicked and I was like, oooh, seventy eight dollars. How do I turn this into seven hundred and eighty. I was just like, okay, like seventy eight dollars, it's cool. But I wasn't thinking too much into it.
There's a lot of verbs there, so CPM is just how many, how many, how much you'renna get paid for one thousand listens? YouTube obviously how much you're gonna get paid for per thousand views, and it could fluctuated, which is right, some that we have to.
Learn, Well, the cost per million. I hear a lot of people say that because it kind of sounds it makes sense that, but the CPM, the cost per million is actually not the cost per thousand views. It's the cost per one thousand impressions on your video. So a lot of people think that though it's just a thousand year cost per views, but it's the impression so matters
how many ads you have there. And the CPM is determined by basically it's a good indicator to find out how much brands are willing to pay to put their ads in front of your video. So the CPM is determined by like, I don't know if you guys want to get.
Into this now, we're not. We're about to go into it right now. Actually that's what we do with our alesia.
So this actually is perfect because you know the thing with a shout out to Max Maxwell, I remember he was saying, like, you know when he hit like fifteen thousand a month on YouTube, and he was like how he looks at that as that's like he does real estate, so he was like, you know, he was like, you know, fifteen thousand a month, that's five investment properties. That's how he's looking at it. It's five investment properties. All you got to do is all you gotta do is put
out content. Though you don't have to change the boiler, you don't have to cut anew grass. So it's like YouTube, we couldn't go we couldn't do this podcast without having an episode about YouTube because it's like one of these situations where it's it's like a joke until it's not funny anymore. Because it's like, I remember a doctor I was watching. He went to like medical school and all that, and his last year medical school was last year as a resident.
He quit to become a full time YouTuber.
And everybody was saying, like, you went through all of this medical training and all that, you're gonna quit to do YouTube, And he's like, yeah, that's what I'm that's what we're gonna do. And he's making like a half a million dollars on YouTube. So I think it's important for people to educate. So all right, let's break this down. Let's let's let's start from the very very beginning since
she was already on the CPM. So CPM is how you get paid, right, So all right, yeah, can you explain that in detail as far as CPM, because those the good thing with YouTube is that they put ads in your video. It's not like, you know what, the podcast. It's a little different on the audio side. So for us, we have we have two ways how we put our content, audio and visual.
The audio is through.
Like you know, Anchor, and that gets shipped to Spotify and Apple and all of the audio outlets, and Anchor kind of provides ads for us, but we always we have to try to get outside ad revenue as well, where YouTube we can get outside ads, but YouTube is always going to be ads there because they provide ads. Now, it's different what kind of content you put out because it's different CPMs. But that's more we'll go into that later.
So yeah, So, and it's a CPM. So can you talk about CPM and kind of explain that to the people in layman terms.
Yeah, So your CPM, which stands for your cost per millie, is the cost for every one thousand impressions for every ad that's placed on or around your video. So you'll see if the video's shorter than ten minutes, it'll only have one ad at the beginning, maybe an ad at the ending. But when a video is longer than ten minutes, then you're able to put you're able to place multiple ads throughout the video. So for those long skippable ads, as long as the viewer watches it for thirty seconds
or more, that an impression. Or those ads that you can't skip through, that's an impression. Those ads on the side of the YouTube video, if it's on there, that's an impression. The banners that show up at the bottom, if someone watches that, that's an impression as well. So for every one thousand impressions you get on your video, that'll you that's your cost. That's how much you get caught. That's how much you get paid for it. The thing about the cost per million is that it's not determined
by you though, it's determined by YouTube. So it's basically how much ad payers or ad creators are willing to pay to put their ads in front of your video, in front of your audience. And it's basically an indicator to see how valuable marketers take your content. Basically like how valuable they perceive your content to be to help them with the business development and their business goals.
Okay, so and yeah, and that's interesting because it's like what we found out that depending on what type of content you put out that determines your CPM. So like us in a side a channel, our CPMs are a lot higher because it's clean content, like you know what I mean, it's clean business content, so cursing anything like that, where it's like if it's if it's if it's a lot of cursing, they can have potentially way more subscriber's, way more views, where their CPMs might be like three dollars.
So to give you an example, our CPM's usually rings from what's the CPM price bus.
Our average right now is probably like thirty five, but we had some that go up to like seventy. We've had some that are one hundred and twelve.
So really, like you said, just depends on the type of content and how clean it is and how many people are watching and.
If it's so if it's dirty content, I don't want to say dirty, but if it's like cursing and stuff like that, hey, they could demonetize it and not have any anything.
On it at though, So people gotta realize that.
So you got when you really get into this YouTube thing, you gotta really like dive in and do YouTube studio.
I would recommend that highly and study the analytics.
So like a lot of times, if you'll see that that money sign is yellow, that means that, yo, you're not monetizing the way. This something in your content that is causing it to not get the ass space that it's supposed to. And another thing is like a lot of times people don't realize that they could.
They don't turn on their ads.
So like there's you can put on start, you can put on in the middle, you can put on at the end. You can actually place your ass what you like. So a lot of people don't realize that. And it's a gem because it's like, Yo, the more ads you
have that there's more revenue. But there is something that we want to we kind of skipped, and that is like when you can start monetizing, right, Like there's a certain amount of users you have to have and a certain amount of views you have to have, right, is it like a thousand for the users, Yeah.
A thousand subscribers and four thousand watch hours they've changed it now. It wasn't like that just a couple of years ago, but they've changed it. And now you need a thousand subscribers, four thousand watched hours before you can even start monetizing your platform.
Okay, all right, so now you're sorry, so now, and that's important too. But the ten minute thing. Shout out to Mike, he actually put us onto that he watched the video on YouTube and they showdo that. Yeah, the key with the clips, like even a lot of the micro clips that we put out from our episodes, they're always if you notice, they're always longer than ten minutes or like at ten minutes, because then you could put multiple ads in. If there's anything lower than ten minutes,
then you've only put one added. So it makes a big difference if you have three ads in a video as opposed to having one add in a video.
Yeah, and also to touch upon what determines the CPM, it's not necessarily only when the content is clean, but that definitely is a big indicator. Like if you're swearing, cussing, you're talking about some vulgar stuff that's probably going to get demonetized. So it's not even an option of having a low CPM, but there's certain niches that have higher CPMs than others. So you guys have a high CPM
because of the topics that you talk about. So some of those topics are like real estate, luxury things, so like luxury, real estate, luxury cards is a big one as well. Gaming is big as well, but it depends like what niche and gaming I'm not a gamers well with it be able to like indicate to do but finances business credit just basically oh, Amazon, SBA, that's another one. So it depends on how much the uh, the advertisers
willing to pay. They're not willing to pay to put their videos in front of like pranks and like couple channels. So when you're smaller, you're not going to see a big CPM for that. But then once you come once you.
Start what about makeup tutorial because that's very big for women, Yeah, what about makeup?
So the CPM on that isn't necessarily high until you start ranking. So like for prank channels, family channels, makeup channels, because it's it's a kind of saturated, uh industry, I guess, but it's very popular. So once you start ranking and you have a very loyal customer, not customer based audience. Then the marketers are like, okay, I would pay more to put my video more, put my as in front of their videos and stuff. So it depends on how
large your channel is. When you're first starting out and it's a beauty channel channel, prank channel, you're not really going to see large CPMs because there are so many people doing that and advertisers aren't necessarily willing to pay for content like that in the beginning when you're just starting out.
Okay, all right, so now let's go to the actual content so that I guess that's the most important thing, right, So, like you your person, So our content is financial. I guess that's the hardest thing. Like people want to start, you want to become a YouTuber. You're on your journey to become a YouTuber, right, the first thing is like, what do you want.
To talk about?
So we talk about financial stuff because we have financial podcasts, so that's easy.
How did you find your niche to talk about?
And how do you what do you recommend for people as far as finding their nache as far as the content that they're putting out.
So I would say the easiest thing is to do something that you feel comfortable with, something that you're confident in as well, because if you're not confident in what you're talking about, it's going to show. It's going to come off on camera. People are going to be able to detect that. So make sure whatever topic you decide to go into, your comfortable and confident about that topic. But then also your audience is going to let you
know what they want to see more of. So before you even start your channel, I would say, write out a whole list of titles of things you want to talk about pertaining to that. Okay, you want to start a beauty channel, that's cool. Write out fifty videos that you can do that's relating to beauty that people want
to see. If you can't come up with fifty, it's probably a topic that you're not that interested in and you're not that confident, then you should probably try and find something else that you are actually interested in.
So I'm not putting out a prank video, I'm not putting out vacations with the kids. I'm not putting out how to cut here. It's just it's they'll be all over the place. I do those things. But it just be all over.
The place, right, Yeah, No, you want to choose a topic and then try to find videos that surround that that have to do with that topic and don't make it too wide of arrange. Like, especially in the very beginning, nobody knows who you are, and they don't want to see every single component of your life because unfortunately, like you're not that relevant to them. So they it's nice that you have kids, it's nice that you, you know, like
to shape up your beard and stuff. But like someone who comes on your channel and they want to see, uh, you hanging out with your kids. They're probably a dad with kids too, and they relate to that, but they might not have the same you know, grooming procedures that you do. They don't want to see the video the next video to be you grooming yourself, like it's not relevant to them. So you kind of have to keep a consistent theme because it confuses your audience. It confuses
your subscriber. They come to your channel, they see one video that's pertaining to your family life and your kids, then they go look for another video that has to do with that, and there's nothing else, or maybe there's only one and it's the one that they just watch. They're like, okay, this is what this was nice, this was cool. He's a nice guy, and they keep it moving. But you have to have consistency in all of your videos.
All right, there you have it. That's the that's the basics.
On the next steping, we're going to go into how to really pop off and become viral.
You got to become vibrar these days.
Sure, and you know, just some more hacks and useful tips about you know, getting popping online. So yeah, we're going to that next, all right. So yeah, and this is once again I want to reiterate why YouTube is so important because for business owners as well, not just
for people that want to become full time YouTubers. Like we talked about social media a lot, like as far as like it's a great way to push your brand, but for entrepreneurs, and a lot of entrepreneurs is in on your leasure, YouTube is extremely important to push your brand and you know, get the brand awareness out there. So even if you don't plan on being a full time YouTuber, you can still use YouTube.
It's just like any other social network. There's a lot of millions and.
Hundreds of millions of people on YouTube, So to not be on YouTube as a business owner, it's kind of like not being on on Instagram.
And something we learned, like we didn't start with the YouTube channel, like we didn't started to April. Everybody knows that the podcast itself started in January, but we learned it like, yo, we have to grow the audience. It's a great way. This is a platform. We knew that all our kids watch it. We knew we have to be on it.
So we made a concerted effort to say, look, this is where we're going.
Yeah, and it's helped out a lot, Like if we just did the audio, we would be nowhere near where we are now because we don't have the same reach that we would have if we do YouTube. And it's a lot of all the things that we do exclusively for YouTube that we'll talk about. But all right, so as far as getting on YouTube, because it's like anything, right, Like same thing with social media and Instagram when you start with zero and it's like how do I grow
it to two hundred and fifty thousand subscribers? So yeah, viral, try out to Drake Viral, shout out to Drake Favrio foreign and Sosa Geek, I think.
That's his name, that's his song, That's my favorite song like that.
So your first video, you have no subscribers and you have thirty two thousand views on that video in a month.
That's a lot. That's a lot of us. How how did you do that? How do you do that?
So YouTube has little pockets and little niches, little communities. So what I did was I found videos that look like my type of content. I would search. So my first video was a Storytime. What I did was I searched Storytime and then I filtered the results by upload date, and that puts the newest uploads at the top. So then I searched for videos that kind of looked like they were in my neighborhood on YouTube, my community on YouTube, and then I would comment on their videos, like I
could totally relate to Da Da. I made a video similar to that. It was a very spammy, like hey check me out, I just started a channel, but it was like it was a comment letting people know that like I did also upload something similar. So from that, what that does is it puts your comment there and everyone does it where they're watching a video. They kind
of scroll to see what the comments say. And so if your comment is there and you're one of the only comments there, even if that video is only going to get a thousand views, there's a good chance that a portion of those views are going to see your comment, and from those views to your comment, they're going to see your channel and maybe they're going to either subscribe or engage with your content somehow. So that was one thing that I did to grow my first video and
how it got so many views. I was commenting a lot. And then now as I've grown, I don't really get an opportunity to watch people's videos and make relevant comments as much. But I'll watch my videos on incognito and see what shows up that's similar to my channel and how I can put my spin on it and do it better because when I watch it on incognito, there's no bias there. There's no other.
Channel history incognito.
Yeah, so incognito is just browsing in private mode. So on Google Chrome it's called incognito and in Safari it's called Private Browser. But what that does is it doesn't warp the search information, so there's no bias when you watch a video and you're signed into your profile, YouTube is recommending videos for you based off of everything that
you've ever watched on your profile. That's why you'll watch like one cleaning video, You'll go back to your homepage and there's like four other cleaning videos recommended to you. And over time, it builds up a profile for you, in a portfolio for you, and it changes your recommendations based off of stuff that you've already searched and stuff
that you've already watched. So when I watch my videos on incognito, what that does is it allows me to see what YouTube associates my channel with, and what kind of content YouTube kind of places my videos, and what kind of neighborhood on YouTube my videos are in. Then that kind of gives me more of an idea of the type of people who watch my video and what they're interested in more along with, of course, my analytics.
I do watch my analytics and see what my audience likes more of I listen to the comments, but that's one way that I get to see what YouTube what the YouTube algorithm associates my channel with. So from there I'll get an idea. I'll put my spin on it and flip on it. And I'll do it myself and then it usually does good when I when I choose a video like that.
Okay, algorithm, can you tell about that? Do you YouTube algorithm?
Yeah? So the YouTube algorithm, because it's a business, right YouTube they're just interested mainly in like watch time and dollars, so they tend to push videos that have high CPMs, so videos that get them more money, and then high watch times as well and high engagement because what YouTube wants ultimately is watch time and they want their viewers to stay on their channel or on their platform, because
if you're not on YouTube, you're on something else. You're on Hulu, Netflix, maybe Instagram, you're like on another platform. So what they want is watch time and engage. So if you upload a video and in the first few minutes or first few hours, I should say it's doing well, the algorithm is most likely going to push you some more. So that's kind of like a tit behind your algorithm.
Like in the first hour you should probably be commenting back to comment and stuff like that and trying to boost up that engagement within the first hour.
Can we talk about your your viral video?
You know, one of the one of the things you said is like not to chase trends, but you kind of did with the dad and voiceover. Can you talk about the benefit of actually chasing that trend and some of the things that didn't work that you learn from that.
Yeah, okay, So that video at the time, it was like a makeup trend that was going around and a lot of people were doing, like, my boyfriend does my makeup my voiceover and my dad. I thought it would be so funny if my dad did my voiceover, because he's always like tracking jokes on me. He's always making fun of me. So he did it. It was funny, It was cool, and the video did really well. It was like on different social media platforms. I don't have a Twitter, so it was like all over Twitter, all
over Facebook. I didn't have Facebook either, And it did go viral and it got a lot of views. It did make a lot of money because I ended up selling it to There was a media company that pitches to The Ellen Show and they bought that video off of me. They bought the rights for that video off of me. So I don't own that video anymore, but I still get the absence revenue from that video. But
I would say that the game. There was the money behind it, and it was a funny like joke like me and my dad still left about that video to this day. But what I learned is that when you do videos just because it's trendy but it has nothing to do with what your channel is about, it doesn't
necessarily grow your channel or your subscribers. So that video I got like two point two thousand subscribers, I believe, says my analytics, but it has like eight hundred thousand views, so that's not a very good conversion, like views versus people who subscribe, So it ultimately didn't grow my channel. And I learned that if you're gonna hop on a trend, it needs to pertain to what your channel's about. Because I was not a makeup channel, My dad wasn't on
my channel. My channel wasn't like a comedy channel either, So it wasn't great for the overall growth of my channel, But it was a learning experience. I would say.
When I heard that story, I'm like, yo, I've never thought about that when people actually buy your content from me?
What was that experience? Like, that was the first time you've done it?
Yeah, that's my first time. I had done it. It was just I was getting a lot of you know those I think they're like social media sites where they just have a bunch of viral videos and you'll see a viral video over and over, but it'll have different logos in the corner. So at the time, I was getting a lot of questions from different media sources asking if they can post it on their Facebook group. They're like, oh, we have like six million followers on our Facebook. We're
gonna post it. We'll credit you and da da da da. And I was like, yeah, sure, just put my link in the description, go for it. But then someone had asked me like, have you sold it already? And I was like, sold it to who? That didn't make no sense. And then I got another inquiry around the same time that the first one came in and was like, oh, well, we're willing to buy it. So then I went back to the first person. I was like, no, I haven't told it yet, but you know, I have some inquiries,
I said some like there was more than one. I was like, yeah, we have some inquiries, so I haven't sold it yet. So they came with their proposal and then I took the other person like, oh, another media company is willing to buy it for this much. So then the second one ended up having a better, better price, and I just sold it to them. But the funny thing was that that all of that happened like a year and a half maybe two years after I had
already posted that video. So it was weird because the traffic had already died down on that video, Like I had already made my YouTube ats and this money on that video, and it was like dying down. I guess some other media out they picked it up and then it went viral and like it was kind of a different community. Really, it wasn't like the audience.
And another EYL alumni he had a post on Instagram a few days ago and he was like a lot of viral videos don't go viral for like two to three years or even five years after it actually coming out, whether it's social media or so you never know. It's like, don't give up on content because you might think, oh, it's just flopped. Even Mickey Facts we had him on shout Out to Mickey Facts and he had a video that went viral on Instagram when he was rapping folk
Flex about financial literacy. And he was like, when he first put it out, it didn't really get traction. And then out the blue, like earlier this year, it just started blowing up on like a lot of black financial literacy pages, just so you never.
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But I want to ask you about that video because you put that on YouTube and I saw it, and we didn't showed like the clip of it of the analytics, so on a clip I actually saw the accent accent revenue that you made was like sixty eight thousand.
Dollars from that. It's on it, It's on your page. So like I'm not.
Exposing just kind of what we do.
So if that, if that's something like is go like something like all right, so you made sixty eight thousand on a video app that I had, like how many views it?
It had?
Nine hundred thousand, eight hundred.
Yeah, it was like it.
Just sounds like typical for like a million. Obviously it depends on a CPM and all that, but like, what was the CPM for that video?
Ooh, I'm not sure what the CPM was on that video actually, but that was over the lifetime, so that was when I posted it. I think was that twenty seventeen. I think I posted that or maybe twenty eighteen, but it was over the lifetime, so from the moment I posted it to the current day that I screenshotted it,
so over time. Yeah, that's how much it made. I think it was because of the timing too, because I posted it closer to the holidays, and when it did go viral, it was during the holidays when absence revenue is the highest. But yeah, once it starts gaining a lot of traction and it starts going higher, I noticed that the CPM starts jumping higher and higher, and so
that's why I ended up doing so well. But I've noticed that it doesn't necessarily matter what your subscriber account is, or even what your your channel sizes or anything like that, because some people they'll post a video on like how much they made on YouTube. And I appreciate the transparency. I respect it honestly. Because someone had posted how much she makes and I think she has like one point four million subscribers, and she had said that she makes like,
on average, about four thousand dollars a month. I was like, this will make sense because when that video went viral and I was making a lot of money off of it, I wasn't even at twenty thousand. I don't think, like my channel was pretty small, so it doesn't necessarily matter what your subscribe account is. All of that's predetermined by YouTube.
And I try to tell people when they're thinking about making that transition from being an employee to being your own bossible time and like you're using money from YouTube to try and like or cast your budget. I always tell people like, you don't really have control over the CPM because it's kind of like you're putting out a product. You don't know how many people are gonna buy it, and you don't know what you're going to sell it for. Either.
You're just putting out a product and whatever money you get, you'd get and it's not like you can go back to YouTube and go tell them like, actually, you guys told me that I only had five thousand impressions on the ads this month. But I went and asked my viewers and they told me, actually they all watched it. Like, you can't go back and dispute it with YouTube if they tell you that's how much you're making, that's how much you're making. So I wouldn't know why it needs
so high, but it did, and I appreciated it. I took it. But I always take AdSense revenue as a bonus. So I don't rely on AdSense revenue because that just puts you in a very vulnerable place with your finances. And I don't know about anybody else, but I don't like being vulnerable with my times and with my finances. Like to be very calculated and very like precise. So yeah, it's it's kind of a toss up. You don't know why it made so much and what the reason is.
Yeah, it spoken like a true accountant.
My next thing is the points of consistency, right, because after you went viral, it's not like, Hey, I'm going to live off this one video for the rest of my life. You started to putting out more content that was more theme. Do you want to talk about that?
Yeah, So after that first video actually was it was still a side hustle for me because my main priority was always finishing with UNI and like my nine to five career, so it was still a side hustle. I think after that video, I still was putting out I wasn't very calculated with my videos. It wasn't until recently, like once I graduated from UNI and I was paying more attention to my videos, that I was more calculated
and I was more consistent with the theme. But also like as time goes on, I think when I first started, I was like twenty one ish, so like my interest at twenty one is different from my interests now. So as time went on, I just started making videos that made more sense to me and what I was more
interested in more confident in. So once I started making more self improvement videos, personal finances, personal development, entrepreneur type videos, that's when I really started to understand the importance of
having like a theme throughout videos. And that's why I always try to tell people like if I had known now what I knew back then, I would have definitely themed down niche down on my content and I wouldn't have been creating content from like all over the place, it would have been some sort of consistent theme throughout. So now when I'm creating content, it's mainly it has to do with money and some sort of personal development
just overall becoming a better version of you. So that's the consistent theme that's throughout all my videos that I try to portray in every single videos, it's about something personal development related.
So if you.
If you take the ads off of video yourself or whatever reason, Like let's say you don't want ads on one video, that's going to hurt the chances of you YouTube pushing it, probably because they don't get paid either, or.
I would say that they don't really have an incentive to push it. They might, but they don't really have an incentive too, So you could take it off if you wanted to. But also like why would you want to do that?
Not?
Because sometimes you might put a video out and the ads that are on the video might be competition for the actual video, you know.
What I'm saying.
So so yeah, I noticed that with YouTube like something, they'll run ads in a video that is like especially like if you're trying to sell something or if you have a product or something and it's like, now you got you're actually running an ad for somebody else that's doing the same exact thing that just talks about in the video.
Right unbeknown to your right, but to the viewer, that's going to happen.
Yeah, right, Yeah, I mean it's possible that that could happen, but mainly people like they buy from people, so if they're watching their video, they're most likely going to buy from you anyways. But yeah, you could take the video the ads off if you wanted to, and then your own, like you're subscribers watching and if it picks up, it
picks up. But I find that they have more an incentive YouTube as a business to push videos that are going to make them more money and also videos that have longer watch times that keep people on their platform because at the end of the day, like the CPM is split, like the amount of money you get is after YouTube gets their cut. So if you're making more money, that means they're making more money.
Okay, So so.
All right, as far as like the revenue, and I want to I'm glad you said that you don't rely on that because there's more ways to make money off YouTube and just add that's just like the first layer what YouTuber is. It's just like any other thing. It's a platform where you reach a bunch of people. So through that you can do brand partnerships, you can promote
your own products, you can do a variety of different things. So, how are some other revenue things that, like you personally utilize the UC other YouTube YouTubers utilize outside of just regular ads that YouTube provides.
Yeah, so I definitely make sure that I have enough revenue and income coming in from other places because, like I said, it's a toss up. And although I can depend on the money coming in and like it's pretty consistent, there's a theme throughout, you can't rely on it because at any moment, YouTube can come back tomorrow and say like, hey, everyone under a million, y'all don't get paid in a war until you reach a million subscribers figure it out.
They probably won't because that's a little wild on their end, but they have the option to do that. So I make sure that I'm making money from other places for me. I have my affiliate links that I put in the description bar. I have my brand sponsorships, which is when a brand reaches out to you and asks you to
promote their product or their brand for a fee. And then I also use YouTube to drive traffic to my two other online businesses, which is my hair extension company and my business society company.
You know you said something just now as far as the description that you put the links in description, I think people overlook that and don't really understand the importance of the description. I know you have a little like a tip that you said, like you don't put a link within the first three lines something like that.
Can you go into detail about that?
Yeah? Yeah, So once again, because it's YouTube's platform and not yours, they have the discretion to push videos that to not push videos that are sending traffic to other external sites. So when your first three lines about the full have a link to an external website, they're less inclined to push the video. This is what I was
told from like a YouTube insider. I don't know how true that is to this day or if YouTube has changed that, because I do have like two videos that have done pretty well and they have a link on the top the top fold. But I was told this from an insider, so I try to avoid it if I can. It doesn't really make a difference for me to put the links just a little bit lower. So I tend to do that so that it doesn't kind of like throw the algorithm off or whatnot.
So yeah, that's something that that people don't fully understand so many different things with YouTube. It's like this, you can just have like a three hour situation about that. But I want to ask you before we go to the next day blog. A lot of people are doing blogs and even un legions and people say like we should do blogs and things of that nature, like a
video blog like just a day and of life. So how do you do you think it's a good idea for like people that have like they're putting out consistent content because some people say, like the blog allows you people to see like the personal side of you and such a different things, and it's like it's like a young own reality show kind of.
So what's your thoughts on blogs?
So I think blogs are a good idea if you're trying to be a blogger or if you've already established an audience, because ultimately this generation we like solution based content. That's what everybody's after right now, you're after me everybody Like when you watch a video, you're trying to gauge something from it, right, So if you're making content that is even like family, you know, when people watch that, they feel like they're a part of the family, that's
the value that you're getting from it. For people who do hair tutorials, that's the value. You're teaching people how to do their hair. Make up tutorials, you're teaching them how to do makeup. But like you don't have to be teaching anything if you're providing some sort of value. If you are a you do comedy skits, that's the
value that you provide there. Your people are coming to your videos for comedic relief, And if you're blogging, you're trying to make people feel a sense of belonging and like they're a part of whatever it is that you've got going on. So like with couple channels or even family channels, you might watch an episode and you're like, oh,
but what was this, Like what was the reason? But to somebody else, they're very committed, and those channels tend to have very loyal audiences too, because they they're invested in that relationship, they're invested in that family, and they feel like they're a part of the family, a couple
of friend to the couple. So if you're blogging and you already have an audience, it kind of makes your audience feel like they're a part of what you're doing already, Like they watch your podcast, they see you guys do all these cool things. You guys are pretty stand up guys, so they want to know what is the behind the scenes and what does that look like. And that's the value that you provide there, because you've already kind of
built up your audience. But when you're just coming straight up up the bat and no one really knows who you are. If you're going to be a blogger, stick to that because then people are going to be invested in you and your life and you're a lifestyle blogger. But if you're going to be doing like couple praying, couple, challenge, couple, this couple, that couple, cup couple, and then all of a sudden you're doing vlogs on your own and you're like, hey, guys,
so I'm out with the boys, yes writing nights. People are going to be like, I didn't sign up for this. I don't care about what you're doing with the boys, Like where's your girl at that's what we're trying to watch because they feel like they're a part of your couple. So if you're trying to be a lifestyle blogger, just stay consistent and stick to that. But if you've already built up an audience and you're trying to do blogging, it's more so behind the scene, and that's the value
that people are getting from that. They want to see, like what is what do you guys do behind this big empire that you built?
Oh eyl story, Yeah for sure.
So that was a lot And the last second, we're going to talk about your other businesses that you have. The hair extension I'm interested to know about that, and then also your society that.
You have a good girl going friends.
Let's do it to that next, all right, So in the last segment, I want to talk about three different things.
But this is another thing that we haven't talked about yet. And I know we have a lot of women that listen to euy L. So you have a hair extension company, you can you talk about that?
Yeah? So my hair extension company is Trophy Life Hair Extensions. So it's basically for the everyday boss babe looking on working towards maintaining or attaining their best trophy life. So I started that when I was in university. I started with less than one hundred dollars. I did make a video on that. That video did pretty well as well, but I basically talked about the ins and outs of how I started, how I got the online presence going, and how I've been able to drive traffic using affiliate
marketing with that. So that's been doing pretty well as well. It's my little online baby.
Is that something you were naturally doing?
Like you were using these products and people kept asking you or is this something that you kind.
Of wanted to do all?
Yeah, So what happened was I was doing a lot of brand deals for YouTube for hair companies, which I did want to talk a little bit about as well with because that's something that I always try to tell creators when it comes to like reaching out or like
working with brands and stuff. But I was working with a lot of these hair extension companies and I just was like not really feeling their like customer service or like just the fact that they would kind of sell any think like they would sell me good quality extensions and then sell whatever to the customers, So I just ended up starting my own and I was already interested in. Hair extensions is something that I wear and I was
interested in and I was familiar with. So it was pretty easy for me to start it because I knew what the target audience would look like and what they what they like because it was basically me.
So do you do you have? Is it your own hair sensis or it's just like strictly affiliates for other companies.
No, it's my own hair extension company. And then I use affiliate marketing to promote my I don't really spend much dollars for marketing, but I use affiliate.
Codes or affiliates for other people. That's promoting your your product. Yeah, exactly, why is that?
Why?
What's your let's talk about that. Why have you chose to go that route as far as marketing affiliate everybody's not familiar. Affiliates is when you give somebody your percentage and they're actually promoting your product and then every product that they sell, they get a percentage off of that product that sold. So why have you found that to be something that you really have doubled down on as far as instead of like just marketing.
So when I first started, that was the best way for me to do it because I didn't know how else to promote it. I didn't have a budget to pay influencers to wear the hair, so I was like, I'm not going to send you here, but if you promote it and you make money, you'll get money too. It's actually a little bit better because you don't gotta buy the hair, you don't have to make away, you don't have to make any side of any sort of content.
Just promote it and you'll make money, like indefinitely. So long as your code's making money, you're making money, so it's passive income for you. So I pitched it like that and then it ended up being pretty lucrative and I stuck to it. So one of the one of my largest affiliates, he's a man and he runs like a black love page, so a lot of his art adiences black women. So he promotes it on his page and it gets traffic and he makes money off of it. I make money off of it and I don't have
to pay influencers for it. But I think growth will probably will get into influencer marketing. But that just ended up working out for me. So that's what I ended up sticking with.
Yeah, I think I think that's important influenced because it's like a lot of times you try to keep one hundred percent of the process and you're losing a big portion of people that you can't reach, and it's like these people are customers that you wouldn't have had.
So, yeah, even if you' keeping fifty percent, that's fifty percent is fifty cents you would have never had because the people that are coming in are coming in on the strength of somebody else's platform.
Fifty percent of sounds better than one hundred percent of nothing. You never forget that, never foregear that.
But it's also pretty tricky, like you have to do your research when it comes to influencer marketing because it's not cheap to promote with influencers, and you have to make sure that you're going to get a return on your smith. But the thing is not a lot of people are too transparent with their their conversions, right, and even if they do get a lot of traffic and
audience is different from potential clients. So although they might have a lot of likes a lot of collaps doesn't necessarily mean that they'll have a lot of people who are willing to purchase off of the strength of someone else's influence, so kind of have to do your research. Sometimes it's going to be ahead of the miss or sometimes it's actually lucrative and you've hit a big jack pot, but it's it's all research.
So you have a brand partnership and maybe you don't anymore of a pretty little thing in fashion Nova.
Yeah, soot.
So I my first video I did with Dashianova. At the time, I think I had like ten thousand subscribers. So I ended up doing it with them for free, my first brand partnership with them because at the time, I like never shopped at Fashionova before. I still haven't ever shopped at Fashion Oga, like with my own money, but I wanted to try out their clothes and my channel was smaller, so I ended up doing it for them for free. And then as my channel grew, I
set out my fee and they weren't able. Well, initially they were able to meet it. So we were doing a few videos with my feet and as I grew some more on my feet grew, they were like, nah, we don't have a budget. I was like, all right, and I'm not gonna work with you anymore. So I don't work that anymore. I still work with pretty little thing though. But basically they reached out to me and that's how that happened.
Yeah, we spoke about fashion Over in the early early podcasts like an episode. Yeah, that's one of the things that they really did the blow up, and that was really like a real genius thing on their part is that they took a lot of micro influencers and yeah, a lot of them didn't even get paid at all.
They just got to wear that the product, and they made it kind of like like a badge of honor, like oh you get to have a fashion over thing, and it's like okay, well they paid it a little bit as opposed to just dumping all of your budget on one in fluencer and just hoping that works. Because I don't forget the micro influence.
And that's important too for people in business, Like somebody has five ten thousand, you know, fifteen thousand followers, Like that's you know, fifteen thousand people. It's not Jennifer Lopez, but you know a lot of those equal Jennifer Lopez. In that fashion Over. They did it probably the best.
That's to go out less.
Yeah, as far as their marketing campaign, and they have millions of micro influencers wearing their products and now they're you know, non figure company.
Really yeah, but a lot of micro influencers. I think they underestimate the importance of their audience and the importance of their platform, so they're willing to take on the partnerships for free. Like I did my first one for free because I'm like, oh, okay, I mean I have ten thousand subscribers, Like it's not a lot. They're probably not going to make enough money off of my videos anyways. But it wasn't until I started using matchings that I was able to kind of see how much I'm making
these companies they when I partner with them. And once I saw that, I was like, yeah, my presents are going up. And I'm never doing any pay or any sponsorship for free for these companies because like I'll have girls reach out to me and they have like two hundred thousand followers on Instagram and stuff, and they're like, I'm looking for ways to monetize my platform, Like how do I do this? And I'm like, you're doing all these paid promotions and all this advertisement for free. It's
not right. It doesn't make sense. And I think a lot of creatives have a hard time putting a monetary value on what they do because they're like, well, I would do this for free. Anyways, it's fun, and it's like that's great, and I'm really happy for you that you would do this for fun. But it comes a time you need to take off your creative hat and put on your business hat and recognize that you need to be compensated for the amount of effort that you
put into your videos. Because YouTube is actually a lot of effort. It's a lot of work. So to just do it for free because you know you would do it for free doesn't mean that you should do it for free.
So what did you say, magic link?
Yeah, so I use magic links to see how many people buy. It's a website, they might have an app, but I use it on desktop and it basically lets you know how many people have bought your product and how much they've spent, so based off of your ad. Basically, let's say preyload thing sends me something and I lead the link in the description bar to what it is that I'm wearing or in the tryal hall I put in the description bar, someone clicks it and off of
that click they buy it. Then Magical Planks will let me know that this is how much they paid or
this is how much they spent with prayload thing. So maybe they only bought one I only advertised one shirt, but they ended up buying like six hundred dollars worth of products, So that lets me know that off of my ad okay, at least one person spent six hundred dollars based off of this one video, but it's always way more than just one person, and they most often don't just buy that one thing, they buy multiple things. And then also magic Links gives you a percentage as well.
You get a commission off with every every purchase that's made, so you get your payment from you get your brand deal payment, you get your absence payment, and then you also get payment from the Magic Links commission Wow checks.
So how much money did you find out it you was making fashion over.
Well, Fashionova isn't on Magic Links, but in comparison with because that's another thing with Magic Links, it's only for certain websites and certain retailers, so they're not on fashion Nova. Fashion Nova isn't on magic links. But at the same time I was doing Fashion Nova, I also was doing pretty little things, so I was able to kind of gauge and get an understanding. I'm like, Okay, this is probably a ballpark around how much I'm making gosh, but based off of what I was making on for Livings.
Okay, speaking of platforms, let's talk.
I don't even think I answered that it was a few thousand per video, but in the five figure range.
Five figures take that.
So let's talk about platforms and let's get into Good Girls Going Forward society.
Can you tell us what this is all about? What's going on with this?
Yeah? So it's a personal development and business support members only society. So it's basically going to be three components community, it's also resources and tools, and then it's education, so it's there's going to be live webinars and Q and a's and workshops with industry professionals across different industries to help people develop in their business and also develop personally as well, something that since I started to have kind
of been getting requested do. But as of lately, when I really started making the more personal development type content, I've gotten a lot of questions to do and request you. And initially I was so scared to do it. I'm like, that's so much responsibility. I don't want to take that on. But you know, I thought about it, I prayed about it, did my research, and through research and you know, educating yourself, I was more confident in what it is that I
could provide. And I'm really confident the value that it's going to provide because I understand the value of having a community. When you're trying to do something you always that is like you can't even put a dollar amount on like having people around you who are doing the same thing. So when I first started and I was making money online, all of my friends were not checking for it. No one was checking for it. My family definitely was not checking for it. It that like why
you keep playing on this internet. You're so annoying. So having other people who understand you know where you're trying to go is so beneficial. So now that you know I'm making money and I'm making certain moves financially for myself, I bought my house at twenty five. People are like, how you bought a house at twenty five and you just like graduated from school. Not so long ago, I'm like the internet. I was making money on the internet. People like now they're trying to listen and now they're
trying to pay attention. So it's so important to have people who understand where you're trying to go, and you can bounce ideas off of them, you can refer to them for advice and just community. There's like so much benefit and value in that.
Now that's extremely important and we see that at EIL University. I saw online educational platform and like, I'm private real estate group is crazy because it's like it's turned into just just everything a discussion board and people going in on Facebook and they talk about stocks, they talk about different and they ask questions like Hey, I'm trying to
get my house remodeled, do you know any construction? And then it's just like so it's just turns that's extremely important as far as building that community, and especially if you're trying to figure things out on yourself by yourself, a lot you're gonna fail because even if you have all the information, you don't have to support. So the online communities is extremely streme. So is this going to be for only women or.
Well, we're open to all genders, and I say all and then all ethnicity. It's a very diverse group, but predominantly my audience is a lot of females, So there are going to be like more females than men, but it's definitely open to everyone, all genders.
And this is going to be for somebody that wants to be an entrepreneur, somebody that wants to make money online, somebody just a variety of different women or people in general.
Yeah, so it's just like minded, ambitious people with entrepreneurial mindsets. So specifically for those who are trying to make that transition from being an employee to being your own boss full time, or just trying to start a side hustle, because I will say side hustles are not only for the people who are trying to quit their jobs, for
the people whose jobs might be quitting them. And we know this economy that nothing's certain, So it's just people who are looking to create, design, plan and execute their dream life and using the internet specifically and using social media to make more money, using marketing tactics to make more money, also just to develop personally on a personal level.
So it's just for people who are entrepreneurial, minded, ambitious, and it's a place for them to for us all actually to connect and to grow your businesses and grow as individuals as well.
Yeah, and I appreciate it because I believe we have an Eyo discount only for EYO community. So we'll put the link in the description of this video if you're watching on YouTube or Apple or Spotify. It also be on our website at our alumni to have Eyo alumni. So yeah, that's going to be an exclusive discount that you can only get through.
Yeah, we put it out nless we get to.
You got to make sure that the eyl community always gets a little perk that nobody else gets. So I appreciate you for doing that for sure.
So yeah, no worry.
What's what's next for you?
Like, what do you have in the pipeline other than I mean we talked about, you know, the community that you're building. What do you have on your vision board for twenty one, twenty two, twenty three.
Jeez? Well, hopefully this COVID is over so I can actually get things done because I did want to do some in person you know, boss brunches and stuff, some more in person connecting but due to COVID that's not a reality right now. But as far as YouTube goes, just continuing to grow my community and then on a business level, growing the extension company, and definitely been putting a lot of hands on an effort onto the Good
Girls called Boss Society. That's my little baby there and it's a big responsibility as well, So growing that and just strengthening the processes because this is all very it's demanding and it grows very quickly as well, So just making sure that my processes are a one and just airtight. So just growing at a slow and steady pace, going to long haul, not the fast hall.
Yeah.
I know YouTube makes you a worldwide entity, right, but what's the support like in Toronto? Like that's something that we're interested in when we come in there to see people that are doing things, entrepreneurs that are doing amazing things. What's the support like being in Toronto and there's a lot of your community based there.
I know you do the one on one consultant, what's it like?
I didn't even realize because my analytics tell me that most of my audience is in the States, Like my largest cities are New York, Texas, Houston, and yeah, New York, New York, Texas and Dallas, I think, oh and Atlanta. So I thought that like most of my audience is in the States, but I've been finding more and more people in Toronto who are like, yo, I love your stuff to da da, but no, Toronto has been super supportive, like the people who watch my talent in Toronto and
people have connected with as well. And that's one thing about YouTube, like if like business aside and the fact that it's an outlet aside, it's also such a great networking tool, like it's been able to allow it's allowed me to network if nothing else, that's been a beautiful blessing. So social media is one of those things like you can use it to your detriment, where you can use
it to your advantage. So I've been able to connect with amazing people that I probably would have never run into in person using social media or they stumbled upon my YouTube channel and things like that. So yeah, it's been really great. Toronto's just I love love the city.
Yeah, We're gonna come up there for sure, and we're gonna have a big event up there and we're going to do a networking event we're going to do a live podcast.
We want to do a workshop.
We have a bunch of people from Toronto that's actually gonna be a part of it. So yeah, whenever this COVID nineteen madness is over with Toronto, we have not forgotten.
About what you guys.
We're gonna come up there and hopefully you can join us when we're up there.
Yeah, absolutely, I would love to. And I think Toronto would really enjoy your content. For those who don't already, who haven't already been put onto your content, I think that would absolutely love you guys. So that should come out. There'll be a good time.
Forward to it.
That's a fact. That's a fact. Housekeep nice.
Yeah, speaking of YouTube, and this is one of the things that I know you say like please like it helps the algorithm. Please please subscribe and comment and comment comment comment, comment, comment in comment. But yeah, shot everybody on YouTube, Shot to everybody on pittreon dot com. That's our product paid program. Obviously, we have five different tiers that you can join that and there's plenty of perks.
Get discounts for the merch get access to eyl University, which is our online school which is grown at a tremendous pace and we're so proud of it. We have a lot of weapinars up there. Over seventy tons of content on pick an area. I mean, throw a darkboard at an area in finance and there's a chance that we probably upcovered it. If not, we're working on it right now. So shout everybody that's an earner on there, and shout out everybody that's on our private state Facebook group.
That is a community within itself. The community has grown and I love it because it's like they've taken a responsibilities withinside of the community and that's what communities are built on, everybody doing that part. So shout everybody that's been a part of that. Earners, I know, we love you.
Keeps a boy, and then we're gonna keep bringing the content.
Yeah for sure. So yeah, thank you guys for rocking with us. Don't forget the merch either you can get that on eyo or earn your leasure dot com. And yeah, thank you guys for rocking with us. We'll see you next week.
Peace, Hey Canada. Peace.
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