Cliff Notes: How to Utilize Watch Time & Maximize Earnings - podcast episode cover

Cliff Notes: How to Utilize Watch Time & Maximize Earnings

Feb 25, 202412 min
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Episode description

In this episode, we dive into the importance of watch time and its impact on lead generation and sales. Vince Reed shares valuable insights on leveraging watch time to create custom audiences and make effective offers, ultimately leading to increased revenue. Learn how big companies view watch time as a lead and how you can apply these strategies to your own business. Join us for an eye-opening discussion and take your sales game to the next level!


#WatchTime #LeadGeneration #SalesStrategy #RevenueGrowth #CustomAudiences #MarketMondays



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Transcript

Speaker 1

An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United States

Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fined nearly one thousand dollars a day, imprisoned, and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally.

Do what's right. Leave now. Under President Trump, America's laws, border and families will be protected.

Speaker 2

Sponsored by the United States Department of Homeland Security.

Speaker 3

Watch time Big Companies. Okay, when I've been brought in to run ass for big fortune, five hundred companies, it's funny. They're not really thinking of lead generation. They're like, how many impressions like how many people can we reach? Right, they want the eyeballs, but they understand the watch time because they view watch time as a lead. So, for example, I'll get into you guys, how I'm taking advantage of this and like what I'm doing with my particular funnels.

But when I'm driving traffic, I'm looking for watch time. So for example, if someone watches my webinar, all right, and they watch it for let's say three minutes, and let's say they don't opt in because our technology allows you to capture leads from the video, right, so they don't even opt in to keep watching the video, but

they watch it for three minutes. I look at that watch time list as a better lead than the opt in subscriber, because the opt subscriber could have gave me the spam email, the fake email, never check their inbox, but for one penny with a video view ad. Let's say I got a ten minute video and you watch twenty five percent of it. Okay, that means you watched almost three four minutes of that video. That's what almost like what eight times a Super Bowl commercial they paid

seven million dollars for. Now bringing it full circle with for example. Let's just use Marcus for example. He's got all this content out there, every single video on social media the Marcus has, he could go in and build an audience on every single one of those videos. I'm not talking about target people that engage with your Facebook

or your Instagram channel. I'm talking about going there, pick specific videos and say I want the people that watch seventy five percent of that video, and you build an audience of those people, and then you run an ad and put offers in front of them. Every single one of you right now who's posted on social media has watched time audit that you're not capitalizing on. That's way more powerful than your opting subscriber and your social media followers,

because they're watching you. You know those people that you see every time in your stories and you see them watching your stories, but they don't know that you know that they watching your stories. Those people that are watching

everything that you do. Okay, that's why that's the third. Now, what my funnels do is it allows us to build those audience because I understand the power of watch time, because I study the companies that are making hundreds of millions of not billions of dollars what are they looking at? You guys getting value from this. I can get here and teach you tactical stuff, but I want to show you, like for real, how you make money. Everybody right now

has endless leads simple watch time. You go into your audiences and you you basically create the custom audience and allow you to select the videos you've already had on

your channel. And you can build a custom audience right now on every single video that's in your social media and you can run ads to them, and you can run a video view ad, and for half a penny you could put your offer in front of them, and you can go off and enjoy your day and watch every single day as you make more and more offers than you make more money. All right, let's move on another fourth one. The fourth one are buyers. The reason

why it's the most powerful because it's the hardest to get. Why.

Speaker 4

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Speaker 3

Erners.

Speaker 4

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Speaker 1

An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy Noman, the United States

Secretary of Homeland Security. Under President Trump, Attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fined nearly one thousand dollars a day, imprisoned, and deported. You will never return. But if you registered using our CBP home app and leave now, you could be allowed to return

legally do what's right. Leave now. Under President Trump, America's laws, border and families will.

Speaker 2

Be protected sponsored by the United States Department of Homeland Security.

Speaker 3

Because most people aren't making any offers to even get buyers. For a long time, the richest person in the world was Jeff Bezos. Why if you look at Amazon, they don't have to get new leads when you buy something, Oh, you should buy this, we know you like that. They literally their entire platform advertises to buyers. They advertise two existing buyers. That's the ultimate goal. They don't have to go out there and get and I mean they don't

have to get new leads. Everybody's already a buyer. Wonder why he's the richest, one of the richest people in the world. Your buyer's list. But you can't get to level four, which is why it's the most powerful unless you make more offers. Now, let's kind of back up on all of this. A lot of these platforms, when you start to really look at your list like this and understand the value of your list, you can create

audiences based on that data. Right, So if I have watch time, I can go create a custom audience of everybody that's watched fifty percent of my videos on social and run ads to them. Build more audiences that can put more offers in front of them. If you shift your mindset to making more offers, you will make more money. And guess what, here's the best of it all. If you don't make more money, you know exactly what the problem was. Your offer sucked. Fix your offer, make a

better offer. But so many people are worried about everything. Oh I need to change my finals. Oh I need to get more leads, or I need to run an out here they get more. I got more leads today. How many of them leads saw your offer? That's where you need to be thinking about. If you need to make money right now, track that. I promise you you'll make more money. All right, So how do you make more money? You get a strong offer. But there's three

ways to increase revenue. You get more customers by making more offers. You sell to customers more frequently that you have up sales different offers, offer continuity programs, or you can just raise your prices. That's how you make more money. That's it. Those only three ways. So I just shared with you what you need to be focusing on. Terms of making offers. I showed you the essentially the list that you should be building, building that asset start today.

Where would you be right now if you started building five new people in each one of those buckets a day or like in the next twelve months. How many offers could you make every day if that just compounded? All right? So real quick, let me kind of walk you through how I execute this right, and then I want to get into Q and A. So what I what I focus on, what our company does is we

essentially help you make more offers. So, as I told you, I had a lot of experience of dealing with a lot of companies that ran traditional funnels, and I started to realize that people were losing more potential buyers than they were gaining in their funnel. So, for example, you drive traffic. The reason I call it a brick wall page, eighty percent of people are never going to opt in. It didn't matter how good the headline was, it didn't matter

how the video was, it didn't matter. They were hitting that brickwallpage. Like, I'm not giving this dude my name and email. That alley is too dark, I'm not giving him my name and email. And they walking off right doesn't mean that they don't want to buy your product. They just aren't giving you their name and email. No matter what you say on that opt in page, they don't believe you, they don't trust you, they don't know you. Eighty percent. And when I looked at this.

Speaker 1

An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from El Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christineomans, the United States Secretary

of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fined nearly one thousand dollars a day, imprisoned, and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally. Do

what's right, leave now. Under President Trump America's laws, border and families will be protected.

Speaker 2

Sponsored by the United States Department of Homeland Security,

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