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pushing your vision forward. Talk about the power relationships, how it's elevated from what you started out doing to where you're at now, where you're not just the owner of this business talent as well, but you can still use relationships that you've had from your previous engagements with them.
Yeah. Absolutely, I mean relationships are everything. And you know, I didn't really realize that, you know, when I was when I was on the interview side and the media side, I was just hustling right trying to get interviews with every hip hop artist I could possibly think of. I didn't know how much it was going to translate into the live space, you know, until I started to like I needed contacts at Live Nation, you know, I needed
contacts at AG to book these venues. Like the live space is almost like even more closed than the recording space, right because in the recording side of the music industry, or on the media side of the music industry, right, anybody can pick up a camera, anybody can plug up a microphone, and then you can just upload your music or your video and you can reach a lot of people.
Right.
If your stuff cannet, then you have the ability to connect with a huge audience. The thing that's so different in a live space is that, like you have to rent out a venue. You can't get around like being somebody a gatekeeper essentially being like do we want this show in our room or not, you know what I mean.
And so a lot of the relationships that I had in the live space really came from, you know, when I was interviewing artists and I would be on the road with artists and I would say, Hey, you know, I need this connect to get to here. I need this connect to get to this room because I know you guys have toured and played in them, and once I got like a few venues down, then I would
start to get to the national person. And now the national person is how I'm able to book all these different rooms, you know, like from all these different large companies, but not just that. It's like the relationships are one thing, but it's like showing up and really like not dropping the ball, you know. I know you guys know so much about this, but it's like a lot of times, you know, we're pioneering stuff, you know, like UBS Arena, I don't think like we did our first show with them,
shout out to UBS Arena. I got on the New York Islanders had, but we did our first show with them and they hadn't had like a DJ, like like an R and B or even I would say, like hip hop like a DJ driven event, you know, with
like no traditional talent like before us. You know, so they're like, all right, we're taking a chance on this, and you know, you can't drop the ball on that because it's like for the next people like like what about when a Caribbean show wants to come in there, or you know what I mean, what about when like afrobeat show wants to come in there, or what about when you know Reggae thone show wants to come in there, It's like at least they have us as a reference
point to say, oh, yeah, we know how R and B only does it, and you know they an amazing job, and so you know a lot and that's how the game works too. A lot of time. Now, I'm kind of like a young og in this like live space. So there's a lot of people that are coming up,
and I'm always on the phone. I take zoom calls all the time with like the young men and women that are out here trying to make a wave with live events because it's just so different, and a lot of times you do need that code sign and you do need just some direction to even point you in the right way, because in this space, it's like you you could you could take a bath man, you could lose a lot of money quickly putting on a show and not really knowing you know, the sort of like
ups and downs of it, you know what I mean. And I think that, yeah, it's like like everything relationships are are are like half the game. And then just like execution and really like really really really making your mark and like you know, showing people that you got you've got something to prove and you're supposed to be here. Is like the other.
Part really quickly, what platform are you using to collect the data? Because I know when we leave on show msg ticket maps, wasn't the most favorable shot the ticket mass and all the amazing shareholders there? Yeah, yeah, yes, I love you guysers. What form did you use to be able to collect the data?
So there's there's two sides to it. And so because for us we're not only are we collecting data from the ticket sales, but this is a pro tip for anybody throwing events. You want to also collect what we call like pre registrations or leads something so that people can sign up. You can customize this however you want, right and you're letting people know, hey, this thing is about to drop, right, but I need your data to incentivize you for maybe like as counted ticket or early
access pre sale. And so we use a platform called type form for that because it's highly customizable. But if you just you know, literally just Google form submission, you know what I mean, like platforms for form submissions, right. But I think that's the biggest thing that people in the live event space. UH still to this day are
underutilizing is like that type of like pre registration. UH. And then on the ticketing side, we shout out to Live Nation and Universe and Ticketmaster because we're sort of all in the family together by using their self service platform which is called Universe, and they've been really good to us. We also we also rock with event right. We use event right for ticketing, and we're kind of
like toying around with other companies too. But you know, it's it's hard to have your you know, it's hard to have like a singular and then say, hey, the tickets are here, the tickets are here, the tickets are here,
the tickets are here. You know you kind of you kind of want to have not not too many different experiences for like a checkout process, but all of those tickets that we you know, sell then funnel into our CRM platform, and we use a platform called uh Tradable Bits, which is really really big in like the sports world. So a lot of like professional NBA teams, MLB teams use that company to you know, understand data about their
ticket buyers. So yeah, those are kind of like that's kind of our tech stack with when it comes to data.
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