An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United States
Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fined nearly one thousand dollars a day, imprisoned, and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally.
Do what's right. Leave now. Under President Trump, America's laws, border and families will be protected.
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Can we get into the gaming because we had the conversation and I had never thought of this, and I'm glad you brought it up. So when we talk about gaming, obviously a big industry, you know, kids are gaming, but they're youtubing what they're playing, right, So Twitch becomes a
major platform in that space. But when we were talking about the games we grew up on, the Mortal Kombat, some of the violent games, they're less likely to be put up on YouTube now because of the gore and the violence, and so that kind of shapes the way that a video game company might actually decide to put out or distribute a game that has such things. And so I'm looking at the space now, and I know some of those popular games that the Grand Theft, all
those the Call of Duties. Do you think because of the violence that is attached to them, the strategy might change for Twitch? Or how does that work? Because I mean, obviously people watch it on YouTube. If YouTube is going to start demonetizing for violence and monetizing for language, how does that affect the industry?
I believe the video game companies now get affected the most because they have to figure it out. So when we said Mortal Kombat eleven came out a week later, they had to drop the price point by twenty percent because they didn't do the projected sales that they wanted. Because how this conversation came up. Troy was like, yo, I'm I'm raw, I'm nice at Pokemon, pinball, at Mario Kars, Okay.
Well, theset thing, It's all true.
Then we started getting into the games that we grew up on. We brought up Call of Duty in competitive sports and I said, do you know why most YouTubers only stream Fortnite and Minecraft and Roadblocks and why they've been at the top for the last five plus years. It's because they don't show any gore or violence. If you think about it, Fortnite is guns, but what happens when you shoot a character digital stuff comes out them.
They just they like they teleport somewhere. They don't like blow up or they blood splatters everywhere.
Like Call of Duty. No tea bagging, none of that.
So with Call of Duty, it's like on a competitive level, and for Twitch it'll still do great. And I do believe that they've solidified themselves as that game because they have those tournaments in place to have people still want to play those games. If Mortal Kombat or any video games of that nature want to do that, I believe they have to take some of that money that they're making the revenue because it's a lot, and put it towards a prize pool so that more community players can
get involved. But will it be the thing that people talk about on YouTube?
No?
Granted, Auto I believe has such a cult following and because they had like all these mods that people can play on that it won't go anywhere. But if we look at history and how it repeats itself, we can't think that we are not going to get censored at some point, even on Twitch. Like right now, you can do it on Twitch, but is there a possibility for one game or to take it too far that the entire platform gets censored, just like what happened with YouTube because of Logan.
Paul so Logan poll the reason why they start censoring YouTube.
Yes, interesting, they called it the ad apocalypse because advertisers were like, wait a minute, we're advertising our stuff on his platform. That's making our brand look bad. And now because YouTube wanted to please those advertisers, they're like, Okay, well let's do this quick fix. Let's just use an AI and an algorithm to cipher through everybody's content and you just wake up one day. Imagine like with loaded Up, we woke up and four hundred and fifty videos were
all age restricted demonetized. Whenever we uploaded a video, people were not getting their notifications. Subscribers weren't getting their notifications.
Got shut out. Yeah, because it was weird. Correct, Yes, Okay, let's talk about you working with brands, right, because, like I said, you worked through a variety of different brands from Meta to Jordan to Amazon to Red Vocal COIs Fortune five hundred companies, Fortune one hundred companies. How what what how'd you do it? And what's the value? Add that You're like, what's the what are you selling them? What are you because you know, like I said, these
are some of the biggest companies in the world. So how'd that go about?
So when I dropped out of college, my instructors told me I wouldn't be anything without this piece of paper in the industry. And this was at a time where YouTube and vine like had just been created. So there was this rise of DSLR creators and the Internet was taking this huge shift in the digital landscape. And I was like, eighty thousand dollars that I'm going to be paying to go here, and I'm basically going to be networking with these kids in my class to create a
production company. I could just use that money and go buy some equipment and start this production company now and see what happens. So at that moment, I was doing music videos, weddings, engagements, all this stuff, and so I came across one creator by the name of Ronnie Banks, and I was helping manage his content strategy on YouTube. He had just gone.
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An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from El Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy Nohm, the United States
Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you were here illegally, your next you will be fine nearly one thousand dollars a day. Imprisoned and deported, you will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally.
Do what's right. Leave now. Under President Trump, America's laws, border and families will be protected.
Sponsored by the United States Department of Homeland Security.
I head up to do a brand deal with Coca Cola. This was like twenty thirteen, So a brand deal and the word influencer. I feel like these references were just being coined at this moment in time. So for me, as a college dropout to be working with one of the most biggest companies in the world on a project
that they're paying for on the Internet. That sounded impossible in my head at first, and a switch flipped in my head where I said, this is going to be the future of how brands communicate their products with the world. So that's what I focus on and I bet on. So when we started our production company, we were seeking out more opportunities. I would go out and my girlfriend's a fashion creator, so we would go to urban outfitters Zara,
buy clothes, shoot them, and return them. And then what we would do is we would create these lookbooks and we would go to different places like Magic Trade show or agenda, and we would hand these lookbooks out to brands to try and get their attention cold DMS, cold emails. I'm sending twenty five to fifty emails a day just saying like Hey. As I kept building a catalog of brands we were working with, I would say, Hey, these are the brands that we work with. Here's what we
would love to create for you. And at the time, brands didn't have established Instagram, YouTube channels, they weren't even thinking about creating digital content, so it was very difficult early on, and like within that ten year span, it wasn't until the end where I got to work with Jordan because of my girlfriend, so they reached out to her. They wanted her to become an ambassador for Jordan and
we shot all of twenty twenty two. We did a lot of TikTok content for them and Instagram content as well, and then brands like Coca Cola, which is crazy that in six months of me being a content creator, I got to work with them as well on a campaign and this was they were doing some augmented reality vending machine thing. But a lot of me reaching out to those brands came from cold dms and cold emails.
Do you think brands get it?
Because I will on the phone a lot with brands and try to explain to them the space obviously in the podcast in Space, which is relatively new, but even from the YouTube standpoint of the importance of that, it's like, I'm not sure they understand completely the value of the yet do you do you see that as well?
Certain brands get it. If you look at the fitness space, you look at who's disrupted it in the last five years, Jim Shark, Fabletics. They're taking market share from other companies who have been here for twenty plus years, and they're doing it because they're activating influencers and content creators. If you look at the fashion industry, you look at Forever,
twenty one, May Season, so many other brands. But now you see brands like Pretty Little Thing, Fashion, Nova, Shean, and they're focusing on digital creator and that's like their main marketing driver because they know more people want to shop online. So you are seeing this digital shift. But there are a lot of old heads that work for companies that just don't get it. But they have the
marketing budgets to be able to. But the thing that's really messing it up that a lot of creators don't talk about is you're not talking directly to the brand. Most of the time. You're going through some middle agency, and brands hire out different talent agencies and different brand and at agencies, so they could be messing that relationship
up with you for that brand. So what I would recommend creators to do is get on LinkedIn, pay that seventy dollars a month, and what you do is start connecting with all these different marketers who work at agencies, Start planning that seat, start connecting with people who run the social media or marketing at Coca Cola, at Meta, or whatever it may be that you want to target. Reach out to them and provide some type of value.
Don't go in there and just say, hey, my name is such and such, I love your product and I really want to work with you. That's not enough value because everybody is saying that same exact phrase. Go in there and try to make genuine relationships with people. We're looking at the Meta versus this like big thing. We're looking at Web three. That's gonna change everything We're used to going to mixers and conferences and shaking hands and
talking to people LinkedIn? Is that that that Web three conference? You just people have to make that adjustment. And also you have to paint pictures for people, right. They have to see the value proposition of what you want to do for them, Like, hey, here's if you got created for Meta or a series I did for them, I'd love to do the same thing for you. Here's the metrics to God. Now you're answering what is it? How can it work? Are you sure? And can you make
it work? That's the whack math that I learned.
My graduates from my school being false bad drop bag, drop Mike drop Bag drop Drop.
An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas. Man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United States
Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fined nearly one thousand dollars a day, imprisoned, and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally.
Do what's right, leave now. Under President Trump, America's laws, border and families will be protected.
Sponsored by the United States Department of Homeland Security,