Advance Placement: DEION SANDERS' NEW CONTRACT IS A 100X RETURN

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For the culture, our guy.

Anyone who says for the culture is a scam artist.

For shot.

Somebody that we spoke about, and it's somebody that we had the honor of interviewing legendary episode if you haven't checked it out, this is an important financial topic. Deon Sanders has taken a job at Colorado University. People are very passionate about this topic, but like I said, it's bigger than sports. It is a financial topic on a variety of different levels. He left Jackson State University shout out at Jackson State swack Champions undefeated to become the

Initial thoughts?

Great move, he's you know, he set a trend by going to HBCU's and making it relevant to celebrate what coaching could look like when you add a social aspect to it, when you add flair to it, when you add swag to it.

He did all those things.

He set out to change the lives of young men and young student athletes.

He's done that.

Not only did he do it, but he involved his family right and so he had his daughter working there. He had his two sons playing, he had the number one recruit in the country come to the school. All these things brought attention, brought attention, but even more so, it brought capital.

And it was one of the things that we spoke about with him.

We were in Jackson, Mississippi, and we saw the conditions that his student athletes were preparing to play in and a lot of them living. And we saw the revenue for Jackson go up by thirty percent. A lot of it was attributed to what was going on with the football team.

Then how much is he getting paid.

I'm going to cut you off, but how much was he earning per year?

I think like three hundred thousands?

It was minimal, right, it was in the mid hundred thousands, right, game seven, So I mean he did three seasons, he went to a bowl game. Last season they were ten and two. This year they are eleven or zero, and obviously will be in some type of bowl game this year. And it's about expansion, right. He never said that he was going to be there for fifty years. He never said he was going to be there for ten years. He said he wants to impact as many young men's lives as possible. Has he done that?

Yes?

Has he brought awareness to HPCU football and sports and student athletics. Absolutely. What needs to happen to that now, in my opinion, is now that the trend has been set, who files in the league?

Right?

You still have prominent football coaches and basketball coaches and I mean professors that are still at these universities and schools.

Eddie George being one who's in his conference.

I know ray Lewis is another athlete who is a prop I mean Hall of Fame talent that can do the same now.

That ray Lewis, Yeah, what did he do?

No, he's a whole. He's trying to get into coaching.

Ray Lewis trying to become a coach, and he're.

Trying to into coaching, and so somebody needs to He's lit the torch. Now who carries the torch?

Right?

Because now Dion gets to do it at another level. PAC twelve is a powerfil conference. The facilities are unmatched. It's not even comparable to where he was at. And if you looked at the press conference today, he said, listen, not only am I coming here, I'm bringing my luggage with me. Right, I'm not hiding that I'm a black man, that's obvious. I'm not leaving a black culture. I'm bringing my luggage with me. He's bringing his sun with him, he's bringing some of his staff with him, he's bringing

But that's okay, that's okay.

It's now somebody else's turn to pick up the torch and bring as much as attention to the sport into these schools, and hopefully some of the alumni from these schools will come back and look and say, look, he can do that for their.

School, who's going to do it for ours? And what are we doing for ours?

Because a lot of prominent people that have graduated from Historiki Black Colleges. They need you all to come back, and he said it on the episode, we need you to come back, need you all to help because it is in dire need of help.

So it's one story, but it shouldn't be the only.

What is it earning now? As a person who lived in Colorado?

Beautiful?

Pandis you got thirty million dollar contract for five years?

I think, and that's still UNDERPI.

Yeah, yeah, thirty million for five years.

Ni Nick Saban makes twelve million dollars a year at Alabama. Dabbosweeney makes eleven million dollars at Clemson.

Like, so this is an investment show, so let's just talk brass tax around numbers. That is a hundred x return on investment. So what if Jackson State would have gave him half of all increases on gross revenue or concessions or jerseys or this is the deal part that we don't talk about now. I was talking about this, Pierre. I think a lot of the pushback was the university. This episode is brought to you by P and C Bank.

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An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from El Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous my criminals caught because of President Donald J. Trump's leadership. I'm Christy Noman, the United States

Will be protected sponsored by the United States Department of Homeland Security.

So it was like the Ohio, Ohio state, are you perdue?

Pinned?

People could have understood it. You see, Boulder needs a lot of work in terms of the team.

But when you're looking at one hundred extra term, so I want everyone to put in chat not to re number, but what is one hundred ax your salary?

And would you not leave where you're working now to go somewhere else.

I think one of the number two the biggest issues people may have had was a succession plan. So it's great that he's taking the sun and love that he has to do his best rid for him, but I think one of the issues was for those that are in Mississippi, like, hey, what do we do about who will be next? So the succession although we can argue that's really not up to him and if he wasn't getting the resources that he needed, sometimes you have to make an offer so irresistible that a person will not

I think the biggest issue is that it felt like he left us to go to Colorado.

But it's really hard to argue with one hundred extra turn if people were not supporting going to the games, buying jerseys. Because that's why I say it's one thing to support online in Instagram, that's not a real metric. Support is actually showing up. Shout out to everybody in New York, New Jersey, Chicago, Arizona, LA who showed up to Madison Square. I appreciate you, but we have to do a better job about having a strategic plan around how we support our entrepreneurs, because if we're.

Going to be honest, if we think if Meta is falling.

Apart with the powerhouse of Instagram and the other powerhouse of WhatsApp, and they owed him, you think likes and reshares and reposting the stories is actually moving the needle. It's a vanity metric that does not matter, that won't even save the company that made it. I'm happy for Dionne. I think he could have picked a better school. But if I get a hundred cks, should I too? I go and vesentrate for it for uc Bolla too. They give me a hundred x what I'm making right now

I got one issue with it, but I would let Shoty go and I'll say my only issue with it, my only issue.

But I.

Want to be thoughtful in speaking about this because beyond Sanders is a he's a good guy.

Mm hmm.

We we had the honor of connecting with him, interviewed him. He's very gracious with his time, good dude, And I respect the move because nobody, nobody, nobody's tied to anything forever. But I also am sympathetic for the plight of HBCUs. I can understand the disappointment because it was sold on a culture. That's how it was kind of packaged, like, you know, like this is for the culture. This is the culture swacked, this is the culture. If it's just

And then it's over.

So, like I said, I don't blame Dion because you know, he is who he is and he's gonna be, you know, one of the best coaches in the country, and I respect that.

But like I said, I could also.

Understand the disappointment in the HBCU community. My graduates from my school being Forbes backdrop bag Drop, Mike drop Backdrop.

An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy Noman, the United States

Sponsored by the United States Department of Homeland Security.