Reimagining The Customer Experience & Other Product Development Tips With Cyd Tetro, CEO Of Brandless
Episode description
Cyd Tetro’s career has always been at the intersection of innovation and customer experience, and now as the CEO of Brandless, she’s bringing the best health and wellness products to market in a more affordable and sustainable way.
In our conversation, Cyd offers so much wisdom about market research, business strategy, and staying focused as an entrepreneur. She gets into the details about how to elevate your customer journey and avoid common product development problems. Cyd also extracts some lessons from products that didn’t take off like she thought they would and shares what she would do differently in hindsight.
IN THIS EPISODE, WE TALK ABOUT:
- The key element of building successful products
- Using data to make informed decisions and to pivot
- What you should include in your business growth strategy this year
- How to incorporate multiple channels of revenue into your brand
- Two companies that are really nailing the customer journey right now
- What Cyd and her team look for when acquiring companies for Brandless
- The incredible impact and reach of Cyd’s non-profit, Women Tech Council
RESOURCES
- Sign up for The Spritz newsletter at litepink.com!
- Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.
CONNECT WITH CYD
Follow Cyd: @cydtetro
Connect with Cyd on LinkedIn: Cydni Tetro
Follow Cyd on Twitter: @cydtetro
Follow Brandless: @brandlesslife
Shop Brandless: brandless.com
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
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