152 – Conversion Rate Optimization With Megan Lazaro

On todays’ episode, Megan Lazaro from SplitBase joins me to give everyone the rundown of how CRO actually works, how to best approach it, and how much traffic you actually need in order to run successful testing. We had a really great conversation so tune in to learn about how you can increase the conversion rate of your store.

Connect with Megan:
- SplitBase
- LinkedIn

Tools:
- https://cxl.com/ab-test-calculator/
- https://www.hotjar.com/
- https://clarity.microsoft.com/
- https://mouseflow.com/
- https://heatmap.com/
- https://www.omniconvert.com/
- https://www.convert.com/
- https://vwo.com/
- https://www.optimizely.com/