Southtree

Southtree is an eCommerce company that digitizes home videos and cassettes. They have experienced massive success and are based in Dynamo's home sweet home, Chattanooga, TN. The two young cofounders,Nick Macco and Adam Boeselager, pack this episode with tons of great advice, particularly on how digital marketing has made all the difference since day 1- to the point where they consider themselves as much of a digital marketing company as a company that digitizes home videos. They also discuss how growth has led infrastructure and their emphasis on incremental accomplishments over perfection. Great stuff. We hope you enjoy!