The Truth About Influencers & Experts

Remember when the word expert next to someone’s name actually meant that they were, in fact, an expert in their field?

Yeah, so do we.

Now, in a world where people can literally create any persona they want on the internet, the designation of “expert” can be incredibly misleading. These self-declared experts are out there, giving advice, selling you products and in many cases, they’re influencers — NOT experts.

So how do you parse out the real from the fake? 

In this episode of Duped, we’re breaking down the difference between influencers and actual experts, and talking about the dirty truth of what we’re seeing on social media.

More details at duped.online.