The Rise of the Fake Expert

If I can do it, you can do it too. Teach what you know. If you’ve lived it, you can sell it. 

All of these are common marketing messages that basically say, “hey anyone can have a business.” And if you don’t have a ton of expertise, that’s not a problem - except it is a problem. The Rise of the Fake Expert is one of the leading causes of being duped. So let’s break it down on this episode of Duped.

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