Artificial Authority: Why You Shouldn't Take that Expert at Face Value

“I’m an award-winning entrepreneur. I’m the author of Wall Street Journal Bestseller.” 

Are these claims actually real, or is the business owner who touts such things sitting on a “throne of lies” because nowadays authority and expertise can be bought? It’s probably one of the easiest ways to scam consumers. 

In this episode of Duped, we break down different authority scams so you can make the best purchasing decisions.

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