必考主題單字：廣告行銷

中英文稿：
Advertisement - 廣告
"A good advertisement should be both informative and engaging to its audience."
(一則好的廣告應該對受眾提供充分訊息並具有吸引力。)
"They are increasing their budget for online advertisement to reach a wider audience."
(他們正在增加線上廣告的預算以觸及更廣泛的受眾。)

Brand - 品牌
"Building a strong brand is essential for customer loyalty and recognition."
(建立強大的品牌對於獲得顧客忠誠度和識別度至關重要。)
"This brand is well-known for its commitment to sustainability."
(這個品牌以其持續性的(顧客)承諾而聞名。)

Promotion - 促銷
"The store is offering a special promotion for the holiday season."
(該店鋪於長假期間提供特別促銷。)
"They used social media for the promotion of their new product."
(他們使用社群媒體來促銷他們的新產品。)

Target Audience - 目標受眾
"Knowing your target audience helps in creating more effective marketing campaigns."
(了解您的目標受眾有助於創建更有效的行銷活動。)
"Our target audience is primarily young professionals aged 25 to 35."
(我們的目標受眾主要是25至35歲的年輕專業人士。)

Marketing Strategy - 行銷策略
"A solid marketing strategy is crucial for the successful launch of a new product."
(一個扎實的行銷策略對於新產品的成功推出至關重要。)
"Their marketing strategy focuses heavily on digital channels."
(他們的行銷策略重點放在數位頻道。)

Campaign - 行銷活動
"The latest marketing campaign successfully increased brand awareness."
(最新的行銷活動成功地提高了品牌知名度。)
"They launched a social media campaign to engage with younger consumers."
(他們啟動一個社群媒體活動以吸引年輕消費者。)

Market Segmentation - 市場區隔
"Market segmentation allows companies to target different groups effectively."
(市場區隔使公司能夠有效地針對不同群體。)
"Through market segmentation, we identified our most profitable customer base."
(通過市場區隔，我們確定了我們最有利可圖的客戶群。)

Product Launch - 產品上市
"The product launch event attracted a lot of media attention."
(產品上市活動吸引了許多媒體的關注。)
"They are planning an extensive marketing campaign for the upcoming product launch."
(他們正計劃為即將到來的產品上市進行廣泛的行銷活動。)

Trade Show - 商展
"Attending a trade show can provide valuable networking opportunities."
(參加商展可以提供寶貴的社交機會。)
"They showcased their new technology at the international trade show."
(他們在國際商展上展示了新技術。)