It’s our very first repeat guest, and we couldn’t be more honored to have her back on the pod! Introducing the one and only Sara from Between The Lines Copywriting. Sara first joined us on episode 12 to chat all about writing copy that converts. If you are a part of Sara’s weekly newsletter, Tuesday Table of Contents (link at the bottom to subscribe!), then you know she is not only amazing at writing copy that sells, but she is also an incredible storyteller. We love sourcing new topic ideas fro...
Sep 11, 2023•35 min•Ep. 84
SEO is evolving, and there's a new metric on the block that's making waves: Brand Authority. You already know we’re your besties in everything search and design, and this new metric just brought it all together for us! In this episode, we dive deep into why branding is becoming a big deal in SEO and how it pairs with one of the biggest SEO metrics we watch for ourselves and our clients, Domain Authority. Plus, we'll share some neat tricks to boost your brand's presence online. Tune in for a fres...
Sep 05, 2023•14 min•Ep. 83
Join us today for a special chat with Lisa Sanchez from The Cocoon. With credentials like Harvard and top tech giants, Lisa's journey from high achiever to burnout is both relatable and enlightening. Now, if you're expecting a deep dive into spiritual realms, think again. Our talk remains grounded, focusing on the very real act of listening to oneself. Lisa's insights are not about mystical forces but about understanding and valuing our inner voice. So, if you've felt that internal nudge or wond...
Aug 28, 2023•36 min•Ep. 82
The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you’ve got your answer. Sounds familiar, right? But soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT . Earlier this year, Google released what is called the “search generative experience,” or SGE. This is...
Aug 21, 2023•12 min•Ep. 81
Have you ever wondered what it's like to outsource your SEO with us? You're about to get a first-hand review! Today a former client of ours, Dana, is joining us! Dana is the founder of DWD Travel, and she is living the dream helping her clients plan dream destinations around the globe whether it be a romantic getaway or destination wedding. We worked with Dana last year on an SEO website audit, and it was actually her idea to come on and share her experience, and we freakin’ love her for it. Not...
Aug 14, 2023•28 min•Ep. 80
How on earth do we come up with content ideas?! I mean, we have our email newsletter, weekly podcast episodes, blogs, all the different social media platforms… How do we keep up with it all? Well it's simple... we have trained our minds to always be on the look out for content. And of course there are a few tools that we absolutely love to leverage when the well comes up dry. Those tools are exactly what we want to share with you today! First, we have a little tip for you. We think about content...
Aug 07, 2023•32 min•Ep. 79
If we asked you "are you growing your business with intention? " how do you think you'd answer? This question gave us a little pause and we bet it did for you too. The definition of intention is an idea that you plan, or intend, to carry out. It's easy to think about our everyday intentions, our weekly intentions and even our monthly intentions. But when you start thinking about your intentions at a larger scale it gets a little trickier. We were thrilled to invite Andi on the podcast from Oui, ...
Jul 31, 2023•40 min•Ep. 78
Sunny McGraw is a marketing and mindset coach for women in their prime. She has worked with some of the world's biggest brands like Coke, Starbucks and Ford. She Founded her business today, Sunny McGraw Marketing, at age 50 and she is a living model of the fact that it is never too late to follow your dreams. One of our favorite moments on the podcast was the fact that we all need only one simple thing to succeed at entrepreneurship. Tune in to hear her success mindset framework and so much more...
Jul 24, 2023•34 min•Ep. 77
DOWNLOAD THE FREE SEO METRICS WORKSHEET Today I am spilling the beans on how I feel about SEO retainer packages, why I don’t offer them, and what truly matters when it comes to SEO maintenance. Plus we even made you a free worksheet to manage all these metrics so you can track them and feel more confident in your SEO growth. LINKS MENTIONED: SEO METRICS WORKSHEET: https://duocollective.com/podcast-freebie-seo-metrics DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-maintenance-metri...
Jul 17, 2023•19 min•Ep. 76
There is no way you won't feel a spark of motivation from our guest after listening to this episode. Sensi Graves popped into our inbox with the coolest story and combination of careers, from being a professional kiteboarder to starting her own swimwear brand and finally now being a motivational speaker. She said something that struck us to our core in her podcast application — “I didn’t feel proud of myself.” I wanted to shout through my computer and say, “ How!? Look at all the amazing things ...
Jul 10, 2023•33 min•Ep. 75
One of the very best things we did in our business within the last year was outsource, and it’s one of the reasons we have been able to bring in the consistent revenue we have now, even while Court is out on mat leave! This wasn’t easy though. As entrepreneurs, we constantly think of reasons NOT to outsource. Do you relate to any of these? I’m nervous. I have no idea how to hire someone, let alone find someone I trust. I can do it better. It will take me too long to train someone. It’s going to ...
Jul 06, 2023•20 min•Ep. 74
This episode is going to be hard for me, not going to lie! Choosing one thing… HOW!? So I had to think long and hard about this one, and I am feeling pretty good about the answer. However, this answer does come with a caveat, and that is if you don’t have an optimized website. That is step one! Now if you have gone through the process of optimizing your website, whether that be DIYing it yourself, hiring someone, or leaning on your copywriter or web designer to help… here’s what I would focus on...
Jun 26, 2023•11 min•Ep. 73
Every once in a while, you hear or see something so good that doesn’t leave your brain. That’s how we felt after listening to Cassandra Le’s TED Talk . She is a first-generation Vietnamese-American immigrant living in Spain. She is an absolute wealth of knowledge on how brands, businesses, and thought leaders can share their message loud and proud while also being inclusive and rallying their community. The first question Court and I asked ourselves was “Are we being inclusive?” and “Is our mark...
Jun 19, 2023•43 min•Ep. 72
Have you ever wondered why we chose to pair branding and SEO as our core business services? Well other than the fact that we are obsessed with these two topics. 😉 So why search and design and how can having a strong brand help your SEO? We are unveiling the synergies between these two topics and how they can enhance your organic marketing strategy. And yes, this means both visually and from a strategy perspective. And no, we are not just talking about your logo. (It’s never just about the logo!...
Jun 12, 2023•15 min•Ep. 71
When we talk about outsourcing, does lead generation come to mind? If we were being honest, I’d say no. I think about content creation, social media management, systems, and VA’s… but lead gen and sales? That feels like something huge companies do… right? Well, after this episode, our brains were completely flipped. This got us thinking about just how important— better yet, profitable— it can be to outsource this process. If this sounds intriguing, then you are in for a treat, my friend. DUO COL...
Jun 05, 2023•40 min•Ep. 70
Have you ever wondered how we audit our client's website and overall SEO performance? Well, today’s your lucky day! On this podcast episode I am breaking down how I approach different SEO projects for businesses of all sizes. The best part is, that no two SEO projects are the same— and that is why I love this work so much! There are normally three opportunity buckets my clients usually fall into. This helps determine where I should spend the most time researching and optimizing. Chances are, you...
May 30, 2023•19 min•Ep. 69
We’re bringing something a little different to you today! Different, but equally important as all the other topics we talk about 🙂 We are not talking about SEO, branding strategies, or even marketing tips. We are talking about nutrition. And let's be honest, as entrepreneurs and business owners, we can kinda be the worst at neglecting this. If there was ever a stat created about how many of us fuel our day with food the right way … I’d be scared to see it. We talk about so much in this episode ...
May 22, 2023•47 min•Ep. 68
Soon enough you will be hearing about both of our journeys juggling motherhood and running a business. But since Court just had her sweet little baby, she has plenty of time to soak up those snuggles on her maternity leave before figuring all that out. So on this episode of Duo On Air, you are getting a sneak peek into Abbey's world with two little toddlers. Buckle up , because it's not a neat little schedule that's for sure. It’s so hard to find a balance between work time and mom time. We want...
May 15, 2023•22 min•Ep. 67
Have you thought about finding a business partner? We love connecting with other "Duos"— whether they started as partners, or found one along the way. But have you ever considered that you can have a partnership while still running your own business? Take our guests, Isobel and Samara, for example. These two ladies run completely separate businesses yet collaborate together on client projects! They combine strategy, design, and copy to create swoon-worthy websites that work for their clients. Co...
May 08, 2023•40 min•Ep. 66
Today, we are talking about something that is very real in our business right now and that is this feeling that something needs to change. We've made a few big changes recently. We actually ended a program we thought we were going to love. It was disheartening. But you know what's more disheartening? Sticking with something that doesn't feel right. After all, there’s nothing wrong with changing your business - it is your business, right !? It’s terrifying, but it’s a gut feeling that it’s time t...
May 01, 2023•31 min•Ep. 65
Tune into our episode with Annik Welsh, a Social Media Manager and a certified Confidence & Social Media Coach. Two titles we've never heard together, but my goodness is that needed! We know we aren't alone when we hit those moments of imposter syndrome and feeling paralyzed by the need to be perfect. Especially when it comes to Instagram. We personally loved this episode with Annik because she dug into some actionable mindset blocks and some tips and tools to conquer them. We can't wait for...
Apr 24, 2023•38 min•Ep. 64
Canva is one of our favorite business tools. It allows people not-so-versed in graphic design (hi, Abbey here!) to produce on-brand graphics quickly. Graphic designers love it because of its vast capabilities and ease of use compared to other platforms. With Court’s magic graphic design eye, she’s put together a list of do’s and don'ts to make your graphics on Canva even better! If graphic design isn’t your forte, these tips will help you fake it 😉 DUO COLLECTIVE SHOW NOTES: https://duocollecti...
Apr 17, 2023•24 min•Ep. 63
Even if you have an optimized website, the best keywords, and a perfect content strategy, you might be missing these two crucial things for your business' success! If you don’t have an enticing SEO title or engaging meta description accompanying your content, the chances of your website being seen (let alone ranking on search engines) falls drastically. In this episode we are digging into how to write the best meta data for your website along with which factors are actually ranking factors. This...
Apr 10, 2023•19 min•Ep. 62
We are so excited to introduce you to Taryn Rachelle from The Social Lifestyle Co. Taryn is a wealth of knowledge when it comes to building effective systems through automation using tools like Dubsado and ClickUp. We honestly felt pretty dang good about the automations and workflows we have instilled in our business. But after this chat, we realized we've barely scratched the surface. This episode has already inspired us to revamp our own systems to create an even better client experience with ...
Apr 03, 2023•49 min•Ep. 60
There are definitely more than four branding mistakes you can make when branding your business, but today, we’re going over some of the most common ones we see in the wild. The good news— these mistakes can easily be avoided by following some simple rules we’ll share with you! There are so many business owners that have DIY’d their business up until this point. We get it, sometimes it’s necessary! You might not have the funds to hire a brand designer in the early days and eliminating costs is ke...
Mar 27, 2023•19 min•Ep. 61
You are going to love Cameron and Tia , a Minnesota photographer husband and wife team. Seriously, we couldn't stop laughing while having some insanely impactful conversations around AI. We wanted to have them on the podcast to talk about how they're using AI for their own small business. And then of course what learnings can we take away for you, our listeners. We’ve talked about this a little on episode 57, where we dug into all things ChatGPT , but we really wanted to share some more real-lif...
Mar 20, 2023•42 min•Ep. 59
Email marketing has always been a huge priority for us. Even in the early days when we didn't have Tuesday Tips & Sip, we knew growing our list was important. So we decided to collect all of our favorite lead magnets, just for you. Here are our favorite ways to grow our email list and ways to inspire you to start or continue growing that list too! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list DUO ON AIR INSTAGRAM: https://www.instagram.co...
Mar 13, 2023•23 min•Ep. 58
We are breaking down everything you need to know about ChatGPT, Google and how to use AI writing tools ethically in your business. ChatGPT is a form of artificial intelligence (AI) that allows you to ask a question, ask for advice, ask it to do a task and it will conversationally assist you like you are truly talking to a friend on the other end of the chat. In November, it opened to the public completely free. (and it still is!) While the world of AI isn’t new, ChatGPT is a big deal. It's an ab...
Mar 06, 2023•35 min•Ep. 57
We are so excited to chat with another set of two business partners from Go To Market Studio. We met Amanda and Jessie in a membership group called 10th House . We knew right away that we would be a perfect match because there are so many similarities in our partnerships, which you will hear all about! Other than talking about our partnerships, we wanted to pick their brains on all things branded swag and print-on-demand. If you don’t know what print-on-demand is or if you don’t have any branded...
Feb 27, 2023•38 min•Ep. 56
We aren't shying away from anything in this episode! From content prep to time off and even financial decisions— we are sharing it all. And best yet, this plan doesn't have to be used only for maternity leaves. Feel free to steal this model for extended leaves or sabbaticals of your own. We really struggled to find maternity leave examples in the world of entrepreneurship, especially business partnerships (that aren't husband and wife). So once we got our plan laid out, we felt pretty damn good ...
Feb 20, 2023•33 min•Ep. 55
