Duo On Air Podcast - podcast cover

Duo On Air Podcast

Duo Collectiveduocollective.com
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

Episodes

#54: Strategies for Staying Motivated on Instagram

We get these questions All. The. Time. How do you post every day? (p.s. we don't!) How do you share Reels as much as you do? Truth is we are definitely not perfect and being consistent on Instagram is hard! It’s not about posting daily or multiple times each day. It’s great to have a goal, but entrepreneurs put an insane amount of pressure on ourselves to show up without a reason why. Why are you trying to show up every day? What are you hoping to get out of posting every day? As small business ...

Feb 13, 202319 minEp. 54

#53: Hot Tips To Start Selling On Etsy In 2023

Being successful on Etsy is more than just listing your products— this rings true for both physical and digital products! You can’t just put it out there and expect people to come. Kinda like what we say about websites, huh!? So, we asked Etsy expert Monica Little to join us today. Where she is sharing the three biggest drivers to get people to find your products on Etsy. And better yet, why you need to be there. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/hot-tips-to-start-selling...

Feb 06, 202338 minEp. 53

#52: How We Brought in $55k in Revenue With One Guest Podcast Episode

Happy birthday to the Duo On Air Podcast! 🥳 This is our 52nd episode meaning we've been publishing podcast episodes for one whole year. On this episode we are sharing just a few of our podcast accomplishments. We are also digging into our feelings on going viral. And why you should stop caring about viral content and instead focus on something else— growing your backlinks! You may have heard us recently on Jenna Kutcher's Goal Digger Podcast and today we are sharing the effects of what a single...

Jan 30, 202325 minEp. 52

#51: Are You Making Financially Smart Decisions?

Are you ready to hire a bookkeeper? Can you afford that next investment? Could you take a maternity leave and still pay yourself? What types of reports do you need to track in your business to make financially smart decisions? These are all questions we discuss with our bookkeeper, Madison. Madison Dearly is a bookkeeping team serving brand and website designers and female business owners in the online space with friendly, hands-on financial tracking and analysis. With a ton of experience in sma...

Jan 23, 202331 minEp. 51

#50: How To Feel More Confident About Money as an Entrepreneur

This was not something that came natural for us— in fact, it still doesn't! But understanding how to better manage our money has helped us make key business decisions that lead us down the path of success rather than failure. In this episode we chat about how to manage business finances from a partnership perspective, how the book Profit First influences our financial management, what our financial workflows look like, and some quick resources to get you started. DUO COLLECTIVE SHOW NOTES: https...

Jan 16, 202327 minEp. 50

#49: Curious What it Takes to Start a Podcast?

Have you ever thought about starting a podcast? It seems intimidating but trust us, it’s really not! It’s actually the easiest form of content we create! And guess what!? We started our podcast from ground zero. With no subscribers or experience inside the podcasting arena and without hiring a podcast coach or manager. So yes, it's possible for you too to start a podcast without an audience! The best part— a podcast is meant to be conversational and there is so much less pressure to be perfect (...

Jan 09, 202341 minEp. 49

#48: 4 Of Our Favorite SEO Tools We Are Using in 2023

Our favorite, completely free , SEO keyword research tools we are using to write content in 2023 and beyond. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-keyword-research-tools DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Jan 02, 202326 minEp. 48

#47: Is It A Good Idea To Work With Your Best Friend?

Giving you a peek behind the scenes at what it's like to work with your best friend. The pros, cons and real life look at our business. We've been through the ups and downs of business partnership and this is what works for us. Whether you have a business partner, are considering starting a business or project with a friend or are just curious about the behind the scenes of Duo Collective— this episode is for you! DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/...

Dec 26, 202226 minEp. 47

#46: 11 Things To Automate In Your Business

That to-do list is long— we get it! As a solopreneur or even a small team, your hours are limited. Yet, for some reason we really struggle to set up things to automate. Why? Because we think we can do it better. Your time is valuable. It's a resource you can never get back. So, let's start with some baby steps. If you have nothing, or very little, automated in your business, then this list is for you. Here are 11 different things we automate for our creative business that help save us time, mone...

Dec 19, 202231 minEp. 46

#45: Are Instagram Reels The Only Thing That Work Now?

Should you be posting static content to your feed anymore? Are reels and video the only way to grow? We are breaking down one of the most asked questions about the Instagram algorithm. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/instagram-reels-vs-posts-which-should-you-focus-on DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Dec 12, 202224 minEp. 45

#44: Branding Buzzwords You Should Know

Lets break through the jargon and "real" talk about all the elements you need to have a strong brand. When it comes to branding there is a lot of jargon out there. We are guilty of it ourselves, having come from the agency world. We find ourselves using brand terminology that our audience might not know or understand. If this is happening to you in your own world, you know how difficult it can be to close a sale when you don't speak the same language. So let's break this down. Let's talk about a...

Dec 05, 202223 minEp. 44

#43: Can Anyone Write A book?

Do you want to write a book? Kerrie Fitzgerald tells us all about her upcoming book and the challenges she has faced along the way. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/can-anyone-write-a-book-with-kerrie-fitgerald/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Nov 28, 202242 minEp. 43

#42: How To Get 5 Star Google Reviews For Your Business

One simple question you can ask your customers to get higher quality reviews and better your SEO. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-get-more-5-star-google-reviews-for-your-business/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Nov 21, 202217 minEp. 42

#41: How To Build A Career Outside Of Your Comfort Zone

From nurse to law school to entrepreneurship — hear Irnise William's journey to pursuing her dreams for change against all odds. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-build-a-career-outside-your-comfort-zone-with-healthcare-attorney-irnise-williams/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Nov 14, 202229 minEp. 41

#40: 5 Ways to Improve Your Local SEO

Regardless of who your audience is, tune into this episode to explore ways to boost your local SEO in your neighborhood and beyond. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-ways-to-improve-your-local-seo/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Nov 07, 202225 minEp. 40

#39: How To Find Community In Entrepreneurship

Xanthe from Oh Sierra joins to talk about building authentic community in all aspects of life and business, in a way that feels good. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-community-in-entrepreneurship/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 31, 202241 minEp. 39

#38: Are You Self-Sabotaging? How To Identify & Stop It

Is your self-sabotaging causing you to miss big goals in your business? Could it be holding you back from scaling? Let's break down how to identify and stop this from happening. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/is-your-self-sabotaging-holding-you-back/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 24, 202215 minEp. 38

#37: How to DIY Your Own Organic Marketing Strategy

Everything you need to build your own organic marketing roadmap for 2023. From choosing a priority platform to tracking your goals. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-diy-an-organic-marketing-roadmap/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 17, 202236 minEp. 37

#36: Are You Letting Professionalism Hold You Back From Showing Up?

We are chatting with Brittnie Renee about how she shows up for her audience authentically and how everyone has something unique to share with the world. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/are-you-letting-professionalism-hold-you-back-brittnie-renee-photography/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 10, 202235 minEp. 36

#35: 5 Marketing Strategies During A Recession

What types of marketing should you focus on in a recession? Here are 5 tips to help you save money and generate long term growth. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-things-to-focus-on-when-marketing-in-a-recession/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 03, 202220 minEp. 35

#34: How This Entrepreneur Owned Her Different To Build An Empire

From being laid off to building a six figure empire, Aleya Harris of Flourish Marketing shares her entrepreneurship journey. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-this-entrepreneur-owned-her-different-to-build-an-empire/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Sep 26, 202236 minEp. 34

#33: Finding Balance As An Entrepreneur With Our Coach Val Marlene

Val Marlene doesn't shy away from the tough questions about balance, boundaries and finances when it comes to running your business your way. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-secret-to-defining-boundaries-balance-with-val-marlene-creative/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Sep 19, 202239 minEp. 33

#32: Do You Really Need Instagram For Your Business?

Join us and Tara Reid, The Introvert Coach, as we dig into introvert-friendly marketing tips and how you might not need Instagram to help grow your business. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tips-for-marketing-your-business-as-an-introvert/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Aug 29, 202232 minEp. 32

#31: 3 Easy SEO Tricks To Better Your Rankings, Quickly

You've heard us say organic SEO is a long game (and it is!) But today we are sharing 3 easy SEO tricks to help you rank higher. If you are looking for some easy SEO wins, tune into this episode! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-seo-tricks-to-better-rankings-quicker/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Aug 22, 202217 minEp. 31

#30: How To Write Personality-Packed Copy With My Write Hand Woman

Lucy walks us through what your brand copy might be missing and why you might be struggling to standout amongst your competition. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/personality-packed-copy-with-my-write-hand-woman/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Aug 15, 202222 minEp. 30

#29: How You Can Use An Interactive Quiz To Grow Your Business

Jackie from Interact Quiz Builder is joining us to chat all things engagement and how you can easily implement a quiz into your business today in order to increase conversions and scale your business! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-build-a-quiz-with-interact-as-a-lead-magnet/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Aug 08, 202233 minEp. 29

#28: 7 Signs That You Are A Multi-Passionate Entrepreneur

Could you be a multi-passionate entrepreneur? Together we walk through the 7 signs and how they might just help you step into your true power as a creative entrepreneur and grow your business to new heights. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/signs-that-you-are-a-multi-passionate-entrepreneur/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Aug 01, 202227 minEp. 28

#27: TikTok vs. Instagram | What You Need To Know From TikTok Queen Sarah Kleist

Listen from our guest Sarah Kleist as she takes us through her journey of going viral on TikTok, algorithm tips and how to get started today for your business. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tiktok-vs-instagram-with-kleist-creative/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Jul 25, 202239 minEp. 27

#26: Showing Up As Your Authentic Self

Easy tips and solutions on how to be your authentic self in order to better connect and engage with your audience. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/showing-up-as-your-authentic-self/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Jul 18, 202224 minEp. 26

#25: The Power Of Visual Storytelling With Dox Design

On this episode we dive into all things branding with Dox Design. What is visual storytelling and how can you use it to grow your brand? DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-power-of-visual-storytelling-with-dox-design/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Jul 11, 202242 minEp. 25
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