How to Build a Brand With a Bigger Purpose - Elizabeth Hermann & Sallie Jones - podcast episode cover

How to Build a Brand With a Bigger Purpose - Elizabeth Hermann & Sallie Jones

May 24, 202344 minSeason 4Ep. 3
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Episode description

Can altruism and business mix? Maybe not in the purest sense...but there are many rural women who have created strong businesses, while also having a bigger social or environmental purpose.

So, how can you the ensure your higher purpose doesn't distract from being profitable? Or can you make it a useful marketing tool?

In this episode we ask two rural women, who have grown substantial businesses, while also "doing a good thing":

Elizabeth Hermann - founder and jeweller, Argent Silversmith, which is made from recycled metals.

Sallie Jones - co-founder of Gippsland Jersey, a locally sourced milk company with a mental health message.

NEW NEWSLETTER COMING SOON - Sign up here (on the Rural Woman's Day website) to receive the first Ducks on the Pond Newsletter.  We're excited!

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How to Build a Brand With a Bigger Purpose - Elizabeth Hermann & Sallie Jones | Ducks on the Pond podcast - Listen or read transcript on Metacast