Ep 485: How Soberish Built a $1M+ DTC Brand Without Ads
Episode description
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Kim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads.
In this episode of the DTC Podcast, Kim shares how she:
✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands of purchases.
✅ Turned organic engagement into a scalable eCommerce business, transitioning from influencer to marketplace owner.
✅ Navigated the challenges of selling federally legal hemp-derived products while being restricted by major advertising platforms.
Key Takeaways:
The anatomy of a viral video: Why starting with the payoff and sparking discussion is crucial.
Using humor and mistakes strategically to drive engagement and boost algorithm reach.
How to make UGC-style content work for your brand—and why overproduction kills performance.
The power of social commerce: How Kim went from affiliate marketer to brand owner using data from her viral videos.
Why repurposing content is key: How Kim maximizes ROI on every piece of video she creates.
If you’re looking to grow your DTC brand through organic content, this is an episode you won’t want to miss.
Timestamps:
00:00 – Building a viral content strategy
02:05 – The origin story of Soberish
04:45 – From social media influence to a business
07:30 – Cracking the algorithm for organic growth
10:15 – How to make videos go viral
13:00 – The power of community-driven marketing
15:40 – The Soberish product lineup
18:20 – Growth challenges and the giggle grass strategy
21:10 – Navigating paid ads and retail opportunities
24:00 – Key lessons for entrepreneurs
Hashtags:
#DTC #Ecommerce #Soberish #Entrepreneurship #MarketingTips #ViralVideos #TikTokGrowth #SocialMediaMarketing #BrandBuilding #ContentStrategy #AlcoholFree #GiggleGrass #SmallBusiness #FounderStory #BusinessGrowth
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