Ep 470: Why Amazon’s Badges Can Make or Break Your Sales Strategy | AKNF

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In this episode of the All Killer No Filler DTC Podcast, host Eric Dyck sits down with Rob and Clifford from Pilothouse Amazon, to unpack key learnings from a record-breaking holiday season on Amazon. From Black Friday to Q1, they dive deep into the strategies that propelled brands to double or even triple revenue during critical sales periods.

Key insights include:

The importance of deal badges: Why Black Friday and Cyber Monday badges can drastically increase visibility and sales.

Discounting strategies: Prime Exclusive Discounts vs. Lightning Deals—what works best?

Post-Christmas adjustments: How to navigate shifts in ad performance as shopping behaviors change.

Capitalizing on Q1 trends: Aligning content and campaigns with the “New Year, New You” mindset.

Whether you’re a seasoned Amazon seller or just getting started, this episode offers actionable advice to ensure your brand is ready to win on Amazon during the busiest times of the year.

Timestamps:

00:00 - Black Friday and Cyber Monday insights

02:00 - Amazon deal badges and their impact

04:00 - Strategies for maximizing Q5 sales

06:00 - New Year marketing strategies on Amazon

08:00 - Amazon Vendor Program explained

Hashtags:

#DTCpodcast #AmazonStrategy #BlackFridaySales #EcommerceTips #NewYearMarketing #AmazonAdvertising #VendorProgram #EcommerceGrowth #MarketingInsights #AmazonDeals

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