Ep 462: Black Friday Insights: Amazon’s Changing Ad Strategies with Pilothouse | AKNF
Episode description
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In this All Killer No Filler episode of the DTC Podcast, Eric Dyck sits down with Clifford and Rob from Pilothouse to dissect the early results of Black Friday 2024 on Amazon and explore the platform's evolving ad strategies. From the challenges posed by Amazon’s new broad-matching behaviors to the impact of tariff changes, this episode is a masterclass for DTC marketers looking to refine their Amazon playbooks.
Key Takeaways:
Amazon’s new ad targeting quirks: Why you need to scrutinize search term reports more closely than ever.
Branded vs. generic ROAS: How to avoid blending data and ensure growth-oriented decision-making.
Tariff preparedness: Why U.S.-based sellers may hold an advantage in the coming years.
Learn why it’s critical to stay vigilant in managing ad spend and how Pilothouse keeps their clients ahead of the curve on Amazon.
Timestamps:
00:00 - Introduction to Amazon Marketing Cloud
02:00 - Early Black Friday Returns and Trends
04:30 - Amazon's Broad Match Ads Explained
08:00 - Challenges with AI in Amazon Advertising
12:30 - Amazon Hall and its Implications for Sellers
16:00 - No New Amazon Fees and Scamming Tools
19:00 - Black Friday, Cyber Monday 2024 Outlook
Hashtags:
#AmazonMarketing #BlackFriday2024 #CyberMondayDeals #AmazonAdvertising #EcommerceTrends #AmazonSellers #AIinMarketing #AmazonFBA #DigitalMarketing #EcommerceGrowth
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