#193 - Zachary Abbot, Zbiotics: Building The First Genetically Engineered CPG Product
Episode description
Zach Abbott maker of the world's 1st genetically engineered probiotics. Purpose-built to help our bodies handle the diets and environments of modern life joins Ramon & Blaine to discuss the science behind ZBiotics, the challenges of educating consumers on a genetically engineered probiotic, and how to lean it to being genetically engineered registered with customers.
2:02 - 8:24 Idea for ZBiotics
14:57 - 20:09 The science of a hangover
23:37 - 27:19 Genetically engineerings is easier than you think
28:11 - 33:30 Making sure ZBiotics works
35:24 - 39:19 How do you sell a genetically engineered prebiotic
40:36 - 45:18 Leaning into being GMO
46:24 - 47:26 Working with a marketing and branding agency
47:57 - 49:55 Getting customer feedback
49:48 - 51:14 Figuring out manufacturing
52:17 - 53:48 Growing since 2021
54:12 - 56:09 The future of ZBiotics
57:37 - 58:35 Where to find ZBiotics and Zach
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Zach Abbott - CEO of ZBiotics
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel