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DSR Radio

DSR Radio•dsrradio.podbean.com
Business
DSR Radio features interviews on how to increase your foodservice sales!
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Episodes

DSR Radio Podcast 4-9-08 - New Rep Transition

DSR Radio’s Dave Miesse and Steve Dahl have a discussion with Keith Bouserman of Bouser’s Barn Restaurant in Union City, Indiana about transitioning to a new sales rep and what Keith admires most in his sales reps. A veteran with over 30 years in the food business, Keith explains that he’s had good reps and bad reps, new reps having to introduce themselves, and managers belittling new reps in front of him. Through all of it, he’s learned a little something about this food business game and he kn...

Apr 08, 2008•4 min

DSR Radio Podcast 4-2-08 - Comes Down to the Rep

DSR Radio’s Dave Miesse and Steve Dahl chat with Caroline Kile of Marion General Hospital in Marion, Ohio about how a sales rep can make or break a relationship between a distributor and customer. Caroline has had to ask for a different rep to replace a bad one and she has also stayed with a company because of a good one. “When it comes right down to it, it is all about service,” Caroline explains in the interview. In most cases, the reason a customer buys from a particular distributor ultimatel...

Apr 01, 2008•4 min

DSR Radio Podcast 3-26-08 - Not an Order Taker

DSR Radio's Steve Dahl and Dave Miesse chat with Joe Sullivan of US Foodservice in Houston, TX about how a sales rep cannot just be an order-taker. For long-term success with a customer, they need to look forward to you coming in to see them and what ideas you will bring to help their business. Being your customer's best employee means being more than just an order-taker. And it means really getting to know everyone involved in the business. These relationships give you valuable insight into the...

Mar 25, 2008•3 min

DSR Radio Podcast 3-19-08 - Do Not Focus on Cost

DSR Radio's Steve Dahl and Dave Miesse talk with Phyllis Flaherty from Sysco about not focusing on price. Focusing on food cost and not looking at all the other factors can lead to trouble.

Mar 18, 2008•5 min

DSR Radio Podcast 3-12-08 - Chefs Need Help

DSR Radio's Steve Dahl, Dave Miesse, and Bill Hornung talk with Chef Glenn Taylor about helping chefs, even if they think they don't need help or they just won't admit it.

Mar 11, 2008•3 min

DSR Radio Podcast 3-5-08 - Dawn Celebration

DSR Radio's Steve Dahl and Dave Miesse are joined by some of our friends from Proctor & Gamble to talk about some of their current promotions, including Dawn turning 30!

Mar 04, 2008•6 min

DSR Radio Podcast 2-27-08 - Returns and Adjustments

DSR Radio's Bill Hornung and Dave Miesse discuss how to deal with returns and adjustments, a part of the business that nobody likes to deal with but everybody experiences sooner or later.

Feb 27, 2008•6 min

Foodservice Summit March 4-5, 2008

The AFDR / DSR Radio is an invitation-only event during which industry leaders will discuss how to drive incremental foodservice sales. Bill and Dave from DSR Radio welcome you!

Feb 20, 2008•5 min

DSR Radio Podcast 2-20-08 - Chef Focus

DSR Radio's Dave Miesse and Bill Hornung discuss how marketing people focus on chefs. However, only 1 out of every 27 people who make the actual purchasing decisions are chefs.

Feb 19, 2008•4 min

DSR Radio Podcast 1-31-08 - Trunk Trash

DSR Radio hosts Dave Miesse and Bill Hornung talk about "trunk trash" - the hundreds of product cut sheets and other marketing materials with which sales reps are assaulted every week.

Jan 31, 2008•6 min

DSR Radio Podcast 1-23-08 - Samples

DSR Radio's sales specialist Dave Miesse talks about samples and a simple, effective system for any distributor to keep track of samples.

Jan 23, 2008•5 min

PepsiCo demos how to open chip bag!

Yes, only DSR Radio gets the hard-hitting scoops... such as the finer points of opening a potato chip bag from no less than a senior vice president of PepsiCo (owner of Frito-Lay).

Dec 19, 2007•2 min

Grow your foodservice sales

The December 2007 DSR Radio show includes guests from Kraft Foodservice, Ben E. Keith distributors and many operators and succesful sales reps. We even feature our most radical promotion yet... skinny dipping for profits!

Dec 17, 2007•8 min
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