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Dru's Notes

Dru Rileydruriley.com
One mental model each day in a few minutes. Habits, business, building products and thinking clearly. From Dru Riley, founder of Trends.vc.
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Episodes

Simulation Thinking: How to Make Hard Decisions

I built five books in one day to pick which one to ship. Why simulation thinking beats picking between descriptions, and why AI makes it runnable on any decision that matters. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 23, 20262 min

The Hidden Cost of Moving: Decision Fatigue

Five years of moving to a new city every few months felt like freedom. The real cost was thousands of invisible daily decisions a settled person never faces. Why environment design is really decision reduction. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 22, 20263 min

Time Is Not Your Most Valuable Asset

Time goes one way. Money goes both ways. You can earn back a dollar. You can never earn back an hour. Treating the two as the same is a category error. This episode breaks down a seven-layer hierarchy of resources, from money at the bottom to awareness at the top. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 21, 20262 min

How to Prioritize When You Have Too Many Ideas

Each day I run experiments. Most days there are more experiments in my queue than I can run. Two filters decide what gets picked first: does this remove something from the system, or does this build something future experiments depend on? Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 20, 20262 min

I Had Too Many Habits. Here's What Saved Me.

Habits pile like grains of sand. Add enough and the whole stack collapses under its own weight. Here's the cap I set to stop the collapses, and the split I had to make when that cap started blocking habits I wanted to add. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 19, 20262 min

Most Habit Trackers Miss the Point

You can't trust your memory to measure change. I add and remove habits regularly. Three weeks later I can't remember how I felt before the change. The water temperature adjusted and I adjusted with it. My solution: forced review checkpoints. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 18, 20262 min

How I Build Habits That Don't Break

For years my habits lived in boom and bust cycles. Then I replaced banking with ranges: a floor, a target, a ceiling. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 17, 20261 min

How to Close a Chapter Without Regret

I ran a daily standup for six years. 2,000 days. 44,110 standups logged. Here's how I closed the chapter with a book instead of silence. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 17, 20262 min

What an AI Playing Breakout Taught Me About Reality

One scene from The Thinking Game documentary stopped me. A DeepMind AI found a move no human player would try. I named it tunneling, then found nature doing the same thing for billions of years. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 16, 20265 min

Why Smart People Underperform

The best AI coding model writes bad code inside Antigravity IDE. The same model in Cursor or Claude Code performs much better. The same law applies to people. Environment is the multiplier. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 15, 20261 min

The Cure For Anxiety Is Doing More Of It

My first blog post took hours. Three months of daily posts later, I write, publish and move on. If you're anxious about something, the answer is usually more exposure. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 13, 202628 sec

We Live in the Wild. Not the Zoo.

We live in the wild, not the zoo. The systems around us are built for what we buy, what we click and what can be mass produced. Our wellbeing is a side effect. Once we accept that no one is looking out for us, we start taking accountability for our own wellbeing and outcomes. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day....

Apr 12, 20262 min

How I Use a Paper To-Do List to Finish What Actually Matters

Each day I rewrite my to-do list on paper. The things I finished get crossed off. The unfinished things only get carried forward if they're worth rewriting. The longer an item survives that process, the louder the signal: this is the one to finish. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day....

Apr 11, 20262 min

Why I Call Everything v0.1 Before I Launch

One label manages expectations before users can form the wrong ones. It gives you permission to ship fast. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 09, 202653 sec

The Second-Time Rule: Turn Fixes Into Systems

The second time you do something, turn it into a protocol. One-time work that pays off each time. A rule for turning fixes into lasting systems. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 08, 20261 min

What 2,000 Days of Building in Public Proved

546 founders wrote daily standups for 2,000 days. The most committed founders wrote the most ordinary first entries. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 07, 20262 min

Do Less, Get Better: I Removed a Good Chapter

I cut a chapter from my habits book. The chapter was good. The book is better without it. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 07, 202647 sec

Why the Simplest Version Takes the Most Work

Simple code is easier to fix, easier to read, easier to maintain. Getting to simple is the hard part. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 05, 202654 sec

Ship Before It's Ready

I ran one command from my terminal and a post showed up on WordPress. It was rough. But it went through, end to end. Flawed but real. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 04, 20261 min

Justified Complexity

I talk a lot about simplicity. This week I made my render pipeline 5x more complex. On purpose. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 03, 202652 sec

I Left My Job in 2017. Here's What 10 Years Proved.

I left my job in 2017. People thought I was crazy. Almost 10 years later, the safe path turned out to be the dangerous one. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 02, 20262 min

The Nobel Prize Got Loss Aversion Wrong

Loss aversion is called a cognitive bias. But the math says otherwise. A 50% loss requires a 100% gain to recover. Some losses have no recovery at all. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Apr 02, 20262 min

Why Rest Days Made Everything Harder

I kept a rest day each week for years. It made everything harder. There's a hidden cost to any gap in a habit: reactivation energy. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Mar 31, 20262 min

Prediction Markets Are Accurate (That's the Problem)

Prediction markets aggregate real information from people with real stakes. The accuracy is real. The influence that some participants have over the outcome is also real. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Mar 30, 20262 min

The Trade You Make 100 Times a Day

Each choice you make is an investment. You invest time, energy, attention, willpower. Sometimes money. The question is: what's your ROI? Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Mar 29, 20262 min

I Run Every Business Idea Through These 11 Filters

I've run hundreds of business ideas through 11 pass-or-fail filters. HeadsUp, Multi and Charm survived. Each filter covers personal use, daily frequency, platform potential, counter-positioning, portfolio fit, energy, revenue proximity, marginal costs, market size, passive value and evidence of demand. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day....

Mar 28, 20263 min

Will AI Take Your Job? The Rebuttal Is Incomplete

Most tea bags contain plastic. Switching to loose leaf solved one problem and created another. Problems beget problems. And when it comes to AI and jobs, the rebuttal everyone repeats is incomplete. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Mar 28, 20262 min
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