James McGregor, Author, One Billion Customers, On Navigating China’s Bewildering Business Arena

James McGregor is author of One Billion Customers, the most important and widely read China business book of this generation. In our conversation, Mr McGregor describes why China under Xi Jinping is overreaching politically and economically. How should US companies respond to China's new aggressiveness? Mr McGregor also shares some valuable tips for US companies doing business in China. What are the most obvious landmines to avoid? And what are the new opportunities to capture? Most importantly, Mr McGregor paints a picture of how US companies can leverage their market access in China to strengthen their businesses back home.

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