On today's episode of Gathering the Kings. If you want to be successful, you must believe in you, you must push because nobody believes in you anyhow. Right? So nobody thinks your idea is great. Nobody thinks you're the right guy. You do something completely different. Everybody thinks you are crazy. So you must put the effort in.
You are listening to Gathering the Kings with Chaz Wolfe featuring fellow 78 and even 9 figure business owners who have real battle scars from business and life, but have prevailed as the king that they are designed to be. We welcome high performing entrepreneurs to the stage in order to reveal the real of the real on what it takes to build a successful business today.
We dissect the good and bad decisions they've made along the way Chaz give a true and accurate picture of the journey of success and how you too can get there. Through this dialogue, you will learn the value of growing your network and surrounding yourself with power players and keys like today's guest. Grab your pen and notebook because we're about to dive in. What's up, everybody? Chaz Wolfe gathering the king's podcast today. I've got Thorsten Walter here on the king stage.
My brother, how are you? Chaz a great pleasure being with you here. I'm very excited already the last days for this recording. I think people will see that my life is not common. Right? I have a special path. And they are happy to explain a little bit where I come from and what I am doing. Well, I'm excited to to jump in here with you. Be before we do that, obviously, you've got a little bit of an accent tell us where you're from. I'm so sorry.
I'm chairman, and I try over many years to to get a a way to accent, but I think that's in my DNA in my and That's right. It's very difficult and but if you think about the last 25 years, I not lived in Germany. Right? I'm in France, Switzerland. I do a things in San Francisco Toronto. Now I'm many times in Singapore, but somehow my accent is not going away. As I was just telling herancestor.com as pretty official Chaz I'm I think it's 38% German. We're basically cousins.
Yeah. Yeah. That's That that's quite a huge amount. Right? Yeah. Yeah. It is. My I think it stems from both sides of Wolfe. My last name actually is an English name, I think from my grandmother's side. And who knows? The DNA train, but in all seriousness, Thorsten, tell us what kind of business that you have now because this one's gonna be a really interesting one. Yeah. I'm the CEO and founder of Inspify, and we are virtual sales platform.
If you speak about virtual sales platform, think about, tuned for sales metaverse enabled and on steroids. So what we are doing, we really help businesses, retailers, and marketing and creative to have a very impactful online experience when they talk with the customers or stakeholders. So customer success managers, account manager, salespeople. They have all the same problem now. And it's getting more and more that you have more and more meetings online, but you have to present your products.
You have to present your service in such an amazing way that it's quite difficult, right, and we have developed something. We come from a lot of luxury brands. So we work with a lot of luxury brands together, And for them, it's very important to have a experience online.
When they talk with customers online, not only a Zoom meeting, it's really a experience from the first touch point till you say bye bye to your customer, and this is what Inspify delivers impactful experience driven visual, and you have the need to impress, right, this is I love what you're talking about and just to allow you to pop in here another couple of sentences.
But right before we got rolling, you were basically describing how your experience a b to b sales process, a retailer, or anything of a luxury brand. It is an example that you've given. Is almost just as good if not better than an in person because they can you can create whatever experience that you want, rather than only having to deal with what you have in person, really, the only things that you're missing are at the field and touch, but everything else is, like, incredible, it sounds like.
Yeah. And it's very interesting also where we come from. Right? At the beginning, the major objective was with our partners to build digital clones of physical retail stores. Right? We very fast identified that this is not the experience people like online. Right? Because if I like to go through a boutique or a store, I go to the store. Right? So based on this experience, we found out that, hey, we have no limits when we go into the metaverse, when we go virtually.
So we build now virtual wonderlands, and this can be for luxury brand who sell jewelry, watches, fashion. But think about this can also be for consulting company where They want to engage with new employees onboarding. Right? Today, you have the problem with COVID. People are working from home, but what you do with new employees. Right? How you get this community together.
So you can build these metaverse, these these custom virtual experiences where you bring people in, you bring them through, you have a appearance, a brand experience, a company experience, that you cannot do with a 2 d website or via zoom. And this is where we want to go. We want to create a virtual experience, a metaverse experience that connects people where you can potentially sell your products in ways never done before, like you say, You can touch it. Turn it. You can zoom it.
You can really see photo realistic. The only thing Wolfe be right now, not can simulate is really the smell. Smell off the you know, we need Chaz we need a certain perfume that spritz us out of the computer and whatever product that they're looking at. That's incredible. At Thorsten, we're gonna have a bit to talk about here.
You've obviously got an incredible history as well, but I wanna know we're talking about some, you, as you mentioned, just some very forward thinking, very visionary type things here. And I think a lot of the listeners are already going, wow. This is really cool, or they've heard some of this before potentially. I wanna know what makes you tick at this level because you've already been successful. You've been you've been doing business all over the world, really.
And you don't really have to probably do it much more, but I wanna know why are you pressing so far into this even new age way of doing Yeah. I think this is one of my big weaknesses. Right? I like to build things. And if you think where we come from, right? We come from a social shopping app that creates traffic in luxury boutiques, and then we have pivoted to this virtual sales platform.
But what drives me doing something created people or my customer love to use that creates value for somebody else. And if you may build a start up our company, you put a lot of time in. You'd put a lot of love in, and it's a roller coaster every day. Right? If I worked also 7 years for a bank, in a corporate Wolfe. Right? But this is not something for me, right, going in the morning and in the evening. I would I need this Right. Adrian and lean, and I was a professional football player.
So my friends and my family tells me I'm very strong under pressure. And if you think about diamonds are created under pressure, right, so if if other people get stress very strong when pressure comes, when all this startup in effect come. Right? It's not every day. It's wonderful. Right? It's, many times it's raining storming, right, and you are the casserole on the sailing boat going through the ocean, and you must get it done. But this is what I love to do. Right? I love to do this.
I love to to tackle challenges, no solution when no no problem is no solution. These are the things that drives me every day, and I want to build this global signals platform dominating the market and seeing this growing. It's like a baby. Right? You have to baby. It's born. It's growing up. And you see it can walk. It goes to school, and not my baby girl is maybe going university Chaz soon it's getting married. Right?
And this is where every day I get this energy when I see this baby growing and more and more customers. They they love it. They love to use it. And different aspect, different industry. We come from should we talking about automotive, insurance, and so on. Right. Great. Every day this pushed you, right, and let you forget all the rainy days where you're outside for with a raining cord. Right? Yeah. That's such a great perspective because for you, it's the bill. Right?
It's the let me get in there and let me solve problems. And for whatever our our tick is or whatever makes us go or whatever is pushing us, You're right. It does help us forget those rainy days because they're they happen. They happen to everybody. They happen to every successful person. Every not successful person. I just think that what you've just described is that the successful folks that we see around us have identified What is it that makes me go? And for you, it's building.
It's innovating. It's let's take this next thing and make it better or create something fresh and brand new. And that drives you. And so we don't think about, or we don't ponder or we don't, like, really weigh on those rainy days. I just think it's so cool.
I'm even just overhear a brainstorming in my as you're talking, about this, like, metaverse experience and, just just realistic and being able to zoom in and out and being able to do everything even for gathering the Kings as a brand and the mastermind group and, like you said, consulting, I think that it would be incredible to have some experiences, not only when we meet, obviously, via Zoom. We could be meeting in our own experience inside of metaverse.
And, and then, of course, for prospects, like, you're talking about a sales platform for folks that wanna check out gathering the Kings as a potential mastermind group for them, when they come to us having this incredible experience, to be able to go through, maybe even meet some of the other folks in the group, I think that would could be an amazing opportunity. So I'm already over here at tinkering in my brain about how we can use your platform. That's great. That's so happy to hear.
Yeah. Yeah. I think I think one innovative my calls out to another. Let's just be honest. I don't I didn't create a mastermind around strategically talking business all day long because I hate I absolutely love putting puzzle pieces together. I wanna know. Take us back a little bit. How'd you get started? You said you played football over here in America. We call it soccer. Right? But tell us the journey. Like, how did it transition from professional sports to business?
I think this was starting quite early. When I was young, I started coding software developing when I was 12, I think. My older brother had a IT company, so I start working in in the holiday time in his company. He pushed me extremely. I'm very thankful to have, all the broader that really not see myself as his young brother, and he won't always that I grow. And so this was I lost technology. This was my DNA is his technology. And then when I grew up in Germany, it was quite interesting.
In my time, there was not a PlayStation or all this stuff like you have today. For us, it was always playing soccer, right? We come home from school. A key kid, right? I'm growing up with a key around my neck. My both parents have working every day for morning 6 to the evening. So I have to take care of myself. And I played with my brother's football soccer in this time, and was quite interesting in Germany. Right?
We have a lot of immigrants because we we we we need them to help us to in in the factory in producing So we I had a lot of friends from Turkey and all these other countries from Europe and was always fun. We played in the Germans against the Turkish, the Germans, again, the the Jugoslavia. And I was the youngest, right, my my brothers are seven and nine years older than me. So I was very young coming as as in the football and a soccer Yeah. And was getting better and better.
And there was then the moment somehow when I got a a professional contract then with Stuttgart. It's the 1st Bundes Leagueer. I made some years in in playing football, but it was never my laugh. It's very interesting. Yeah. It was not my love. I was good in it, but it was not my love. And this was the maybe also the thing why I not made it longer. And then I was playing in to lose in France in the first league. My my club gets bankrupt, and my my contract was then stopped.
And I was sitting in the garden in to lose, so for frost, nice wine, and cheese, and was thinking what I do. And this was quite an interesting moment for me because a friend called me and say, hey, Tustin. I have 3 other friends. They build a company in Germany, SAP consulting company. You have anyhow nothing to do right now. Why you're not start there? And Yeah. I think why not? It's a good jump, right, from professional football back to the business. I love building things.
So I stayed with the guys there, and we build it a company. But also here, I'm I'm always a person. I want more. Right? I set very high goals and targets and want to achieve them. And we came then in this company to a point, did not want to grow in a way like I want to grow. So I exited And I build it my second company, but in this point, was quite interesting. This was the company that makes cloud services was around 2003, 4.
For small companies, accounting invoicing, time management, all this stuff, but it was not working. It was too early for most of the people at time cloud, oh, my data, I don't want to give my data and so on, then I transformed into a consulting company again, have customers in the US and Canada and Switzerland flying around the world and was nearly a burnout because I was more into blame as anything else. Yeah. Joined in a bank in Switzerland, have been there some years with the bank.
They transferred me to Singapore. Then I realized when I came to Singapore, hey, there's a big issue here with really storytelling experience in the physical boutique connecting the inventory with the people outside via mobile phone. And this was still the moment where I say, okay. And I make in Spify and build now its platform. Wow. That's incredible. I think that's I mean, there's there's so many entrepreneurs that think about cool ideas like this.
And I think a lot of times, we just go, ah, that'd be cool. And then that's it. We think of a good idea or a great idea in our mind, and, oh, that'd be fun. And then that's it. And it never actually comes to fruition until someone like you comes around and actually does it. And so I'm just, I'm so inspired. I wanna know in the early phases of either the consulting business or now in Spify.
I wanna know of a good decision that you've made that has really been, like, a key building point of you being able to be successful. That's a very, very good question. A good decision. I think the best decision what I did in the early stage was bringing my co founder of Flavio mid onboard because if you go such a journey like building a startup, I personally believe it's unique to friends and strong partners in this journey, right, because you cannot do everything. Right?
And trust is the most important. Right? So my I think the best decision was bringing my my my co founder on board and that we go to journey together. And if you ask me what was my worst decision or worst experience was having other partners that have not fit into the vision of where I want to bring the company and putting the effort in. Interesting. I I think one of my best decision was bringing the right partner in, and one of my worst decision is need the wrong apartment.
Yeah. And I think the listener has probably heard, generally speaking, both of those, how have you then been able to determine What's a good partner? What's a bad partner? How do you know? In in Germany, you say the true is on the soccer pitch. Right? A lot of people talk I have seen. I think this is the in my whole experience, there are 2 people that talk and, other people that they do. And you need to find the people that do. It's very easy to say, oh, we build a startup.
We want to be successful, but if it comes from Oh, I have to wake up at 5 and I go into the bed at 3 AM. Right? There are not many people, and you don't build a startup only from talking and and not putting the effort in. Right? Mostly, you are successful, and I have learned this from my professional career. My friend have been partying in the disco I put on on Friday evening. I pushed my brother's car up the hill that I get better legs and more power.
You must put the effort in if you want to be successful. You must believe in you. You must push. And because nobody believes in you, anyhow. Right? So nobody thinks your idea is great. Nobody thinks you're the right guy, you do something completely different. Everybody thinks you are crazy. So you must put the effort in. And if you my my partner was very in a mentor for me. He always say if put more energy than anybody else in, Chaz you will be successful.
And I can say this for my professional career, but I can also say this from a business developing business, driving business is always the same. First comes the effort and then comes everything else. Yeah. I I love that. I love how you you equated it to even your history. I don't know if the listener caught that, but you said that you were pushing your brother's car uphill.
To be able to grow the stamina and power in your legs when you were working as a professional football player or soccer player. And so I think that those things in business look like dialing in and creating coding a platform or really dialing on your sales process or making more phone calls to name the task. Right? It's just just doing the work. And then for the partnership, just to reiterate here, it's paying attention to the who else is doing it.
And so my follow-up question to that is, how do you know? How do you know before you bring them in that they're a doer? What are you paying attention to? I think now with my experience is I wouldn't make immediately somebody partner or give shares at the beginning. Right? Because it's very difficult to see if somebody is is really person that can help you and want to go with you this journey because it's like a marriage. Right? If you are together in this, it's like a marriage.
You have good times. You have bad times. You shout to each other. And you not get this from from somebody outside, or it takes time to to learn and understand the other, right, So bringing the right partner in is the best if you know somebody since many years, how this person is, what is his weakness, what is his strength.
I must really say building a startup is changing people, right, because you have so many, maybe it's only in my life, right, you have every day so many challenge and you must find solution for things that you don't know how to solve them, right, at the beginning. And you're permanently under stress. I think that it's a very big challenge to get the right partner or cofounder if you into a start up you must be very careful because it's so difficult to get them out.
Yeah. Obviously, I think that you nailed the right word there. It's a marriage. And if you're walking into a marriage contract, you're not doing that lightly, or at least I think you and I would suggest that you don't do that lightly. K? I wanna know what kind of discipline or a process do you have now, Thorson? Around making decisions, decision comes to your desk today, what kind of process do you put that decision through? I I have 2 rules, right, fail fast. It's very important for me. Right?
If you do innovative stuff, you must get it as soon as possible out to customers or to prospect to get the feedback because, okay, you know what they need, right, but only if you put the stuff into the jungle and people are using it, you get the right feedback and so on. And this is for me, motivate my team, motivate my my my custom also to do new things to test things to really get this and also fail.
And the second thing is for me to be successful is focus I think the biggest problem why you're not successful is because you're not focused and define what is for you to go. This was also learning, and I'm very happy with my my investors right, where some of your experience to say, okay, define the goal clear where you want to be in 12 months and plan back and then focus execute execute.
Yeah. And based on on on your goals, you want to be in 12 months, cut everything away that it's not part of this goal, ma'am, because in the startup, you always get distracted this happens to me as an innovative person. You see all these opportunities, and you must cut them down. So this is where we go. We march like a army This is where we go. How do you balance in that moment being able to be nimble and change? Because it's not like you start off, especially in a startup.
It's not like you start today. Define where you're gonna go in a year and end up exactly there. We know that, obviously, things change over the course of time. You get feedback from customers and all the stuff that you're just got done talking about.
So how do you know in that moment when you're building in the 1st few years, whether it's a startup or whether you're just in the 1st 5 years of business, let's say, from identifying a target and getting distracted or this is something that we need to adjust and grow in so that we can become a better version. How do you know the difference? Maybe it sounds a little bit strange, but in my case, I can feel it. Right? This is maybe where I'm since I'm young, set my goal.
And goal means, okay, where we want to go, not only from a revenue side, from a customer side, also from a company growth site. And you have your metrics. Right? Okay. We want to have 4, 5,000,000 revenue. We want to have 200 customers. And then you must really get the troops in line from a marketing side, from my engineer, from a product side, operational side that all is tailored to these kind of goals. Right? Sure. You cannot predict things, right, especially in early startups.
You don't know sometimes how to get your customers. Right? And this is if your startup gets more mature, right, you are more predictable in how you get your customers, what you have to do, And these are the learnings that you have to go through, and it's very frustrating. Sometimes you think about, okay. I only do I must do this and this and I get my customer and nothing happens. And then you have something customers come without think about this.
We do know we have no marketing budget in the last 2 years. Right. So you get customers without marketing, and then you go in, in a way, you want to get new customers through marketing, and you you you play around, you see what works. You have the gears to play around. So it's sometimes it feels sometimes you don't know sometimes why things work and why things not work. But if you look back, then clear the indicators. Right? But because it's new and you have so many, I say, noise.
Today, the problem is you much noise, and you must filter the signals out of this noise and then make the right decisions. Yeah. No. It's so good. What you were just talking about as far as, basically, whether it's a start up, a tech start up like yours, or whether somebody's in, construction business. And they're just in year 2 or 3. Right? There's nothing new necessarily about let's say building a deck.
Although I'm sure there's plenty of innovation inside of that industry, but my point is that we know decks. Okay. Great. But the point is that same entrepreneur who's listening right now whatever they're building or whatever they're doing, they still have to figure out what you just said through your sales process. How do you get new clients? Because as a new business that is by far The most important thing, you gotta go get the customers. You can be as clear as you wanna be.
We can have a game plan. We can have a business plan. We can all meet we can even meet in the metaverse. And we can be excited about it, but if we don't if we don't have a an action step to go get new customers. So my question to kinda circle all this up is, for the new business owner who's listening today, obviously, a variety of different industries. So it's not gonna be the exact as you as far as marketing and sales.
But what would be your general advice around someone who's in their 1st couple of years of business, and what they need to go do is dial in on that marketing and sales process to acquire a new What would you say to that person? Absolutely. Right. We at the beginning, we have focused only on the product and not on the marketing side, right, to connect the best product. You don't sell it right, if you don't know how to sell it.
And Sure. I think in the current time, it's very important to understand. I call it product sales, right, we come from an enterprises where a relationship is the the key to success. Right? You must know the right people to get access to decision maker, and then you have meeting, and you must wind in this game. Right? But you cannot in my business, you cannot really scale in this business.
So the biggest challenge, what you have is really to figure out quite early is, and if you build a technology product, you must build in your product already thinking processes how is the whole funnel from awareness down to conversion and purchase. Right? You must understand these kinds of things, right, it's easy to say I make Facebook. I make a LinkedIn. I make EDMs, but having the right website. Right? So these are all the things we not did at the beginning.
They're having the right website, having purchase functionality in the website, understanding where come to people from, why they click now purchase. So all this, you must spend a lot of time. I think this is what I did in the 1st years, not really, right, to really understand how the funnel works from our product sales. And you must I think this is the first thing what you have to learn in parallel to building a great product.
Yeah. Because if you don't understand the whole mechanics from from awareness down to conversion, you will really struggle. Right? Yeah. Yeah. And so the steps, really, as you're building your product, whether it's a tech product or whether you've identified that you're in the trades or that you're in marketing or whatever.
You have to identify the steps just like you're gonna identify the steps of building either the product or you're taking your client through a certain consulting process, just like your making that experience right. You have to understand the experience, quote, unquote, of how you're gonna get them to be aware of you all the way down to what he's talking about conversion is when they purchase. Thinking about your sales process, really, it's the entire customer.
It's how are we getting our name out all the way to purchase? But then even beyond the purchase, the customer journey still has continued in the product, how we get referrals from this person, how we do business with them again. Like, there's just so many touch points. And would you say in your experience that a lot of businesses maybe don't spend a lot of time on this and maybe should? I think so. I think personally, when I look around in my peers and many spend time on a product side. Right?
And in the last years, what I can also see is many have been thought more about investors than on the customer side, right, how I get my race and prepare the slide deck the nice thing. I want to get a race, but less thinking about the customer acquisition and all this stuff. So, yeah, good. I would really even I'm sure I build a new company after this because I cannot be relaxing in Bali on the beach. Right?
This is, like, I would really do from the first moment, right, clearly understand who are my customers, what is really their pain point, and don't do things that are plastered. They're really scene, right, something that understand your customers, what they want, why they want it, where they are, And my complexity is maybe you noticed as one of the sales leaders also, right, I'm in B2B Business. B2C is a little bit more easier, right, at Google Ad campaigns.
I sell devices that Chaz help to present jewelry pieces and watch pieces, in perfect quality, we are streaming and live sessions. Right? It doesn't bring anything if I make Google ad campaigns and say, okay, streaming studio remote selling. Nobody's search for this. So I will never come up. So the question, learn really what is your custom, what they are doing for what they are searching that has maybe nothing to do with your product Right. For me, I love this because it's like a video game.
Right? So cracking these things and how I can get it, where I get traffic. And so that's the magic, right, really thinking about how you crack it, how you can get your message, your brand, your products to a customer in the best way where they say, woah, exactly what I need. Think about the iPhone before the iPhone was coming out is a very funny statement. I think everybody has heard it. If you would ask the people about I want a touch screen. I want to have apps.
Nobody would know it, and then Steve Jobs come with the iPhone and everybody know, oh, I need this. Yeah. And this is mostly if you do something innovative these people does not know they need it. So from a sales perspective, it's really quite interesting how you can target these people that does not know the product is there and product will help them. So Yeah. So it's just it's quite makes fun to to find this out, to figure this out and get them to the numbers.
The number one thing that I just heard you that I wanted to deposit into the listener before we move on to the speed round is this. You're playing a game. You're having fun and you're playing a game, and I think when I really analyze what I'm doing in business in different industries and different types of businesses for different lengths of time, I'm playing a game. I'm just having a blast. Sometimes it's a little harder. Sometimes it's a little easier. Sometimes I'm laughing.
Sometimes I'm pretty serious. But, man, I'm playing a big old game. And I think that mindset or that perspective, what you just said, having fun playing a game, it actually releases all of the maybe potential stress or whatever. It's just, let's look at the sales process. Let's look at the fulfillment. But we gotta get down and break it down, and we gotta actually do the business things. But this is just a big old game. Let's move the pieces around. Let's have some fun.
And so as simple as that is, I just wanted to reiterate that because you just set it pretty calmly. Like, it's just been your MO for years, which I think is a part of why you've been successful. I think that you've just been having fun playing a game, and a lot of entrepreneurs carry the weight, which is fine. I there's a lot of weight in business. There's a lot of stress. There's a lot of overwhelm, but when you can translate that into, okay. Let's what move am I gonna make next?
I think that it makes for a whole another level of fun. You wanna add anything to that before we move on? No. You're absolutely right. And also help some powerless between professional soccer player and, business. Right? Why are successful sports people successful? Is they go in a stadium with 50,000 people and you have 90 minutes where you have to perform. Nobody cares about before or after the game. And if you go in and think so much Right? You will lose. You you will block. You are not fast.
But if you go in and have fun and enjoy the crowd and enjoy the atmosphere and enjoy the game, right, you're much more innovative. You're much more relaxed, and you can really do something that you normally not can do. And you have I think you have, like I say, you have this pressure on startup, right, and if you have investors and so you're you have this, right, you cannot sleep. Right? This is normal. Right? Sometimes you cannot sleep, oh, how I pay my guys, how I need this customer, Right.
But coming there in the state where you are relaxed and you enjoy what you're doing. Also, if it's hard, it's it then it makes fun. Right? Yeah. I love it. Alright. I wanna come at you in a different angle here with some speed round questions. My first question is this. If you had to dwindle your current business in Spafinder, all the way down into one trackable metric. What would that be? What would you track forever?
If I listened to my investors and my board, these are the SaaS metrics, I personally love for me, the most important is customer satisfaction, right now, on one way, but I want to build a profitable business. So profitability is for me quite important. Right? So these two two things are I I'm I don't want to build a company that lose money. So this is also something which It's very common in the past. You you have to invest in the pumping in the money, and it's only about growth. Right?
I really love to to create a profitable business, a sustainable business. And sustainability and profitability is related to custom satisfaction rights. Right? Yeah. I love how you've put those 2 together because I think that you're right. A lot of entrepreneurs go. And if I'm not making money, that would be difficult. So I I gotta track the money. I wanna track customer satisfaction. A lot of people will talk about reviews or experience.
But, really, the sustainability is those 2 things put together. I love how you said that. Thorsten, what kind of book or what book would you recommend that a 6 figure business owner read? So what it really has changed my view on a lot of point, it's the voltage effect from John A list. K. I'm not sure if you heard about it's really how to make good ideas create and create ideas scale. Love that.
And and the book is really because there are a lot of good ideas out site and great ideas and but how to make them scale. Right? This is it's always the big challenge. Right? You get maybe your first ten customers, 20 customers, great product. They love it.
But it's a different thing if you have 20 customer or 2,000,000, right, the scaling effect and So this book is really has shaped me in a way to think different on on some of the factors, right, to really focus more, again, focus focus, focus, and I Chaz really can recommend this book. K. I love it. Say the name and author one more time, and we'll put it in the show notes as well. The voltage effect by John A List. Love it. K. Do you intentionally network or mastermind with other entrepreneurs?
Yeah. Absolutely. I love this connecting with peers, connecting with other CEOs for from the tech industry. For me, it's very important, right, that you get all the signals from other industry. It doesn't have to be maybe metaverse or or technology can be I don't know. A crypto analytics companies can be property tech companies Chaz be anything. Right? I believe and if you see my history, I work for wholesale, pharmacy, cars, banking. I have so many different industries.
Yeah. And if you have this knowledge and you get outside information and you talk with your problems to people that are outside, you get sometimes very good suggestion and, I have a fourteen years old son, and I say to him always, the most important thing you have to learn is how to network, how to really talk with people, and get the information and insights form artists. I think this is quite an important pay piece, and Yeah. I love how you've identified not just getting advice from others.
I think what a lot of people do, which is great. But then specifically getting it from people who have a different, you know, way of thinking or they're in a different industry. And that's obviously really what we've tried to do, not only with Gavin, the king's podcast here, but with the mastermind, it's like, okay. If I can gather people together from all these different industries, you're successful. You're in a completely different part of the Wolfe. I'm successful.
The listener in their own right is successful. Maybe maybe not to the level yet that we are, but if us three listening to each other talking and poking each other back and forth, Man, there there could be some really there's some fun things that come about. And, I love what you said there as far as, like, an agitation. So I got seeking someone outside of my normal forest so that they can tell me about some different type of trees because that might be exactly what I need, which I love.
I got one more question here for you. And it's If you lost it all, Thorsten, what would you do? I think, 1st of all, I would be very grateful for the experience, Ryan. Bye bye. My my life is all about. I did so many different things. And, if I look back, I not regret anything. It's all re experience. And If this thing goes wrong, right? At the end, I gained so much experience in this years that nobody can take me away with its mind then.
You Chaz a person, you grow with your experience Chaz be good, can be bad, but it's experience. And this is something that I'm a strong believer in the path of life is given, right, So where you go is already predefined. You can a little bit walk left and right on this path, so you feel like I can change it. But the people you know and where you go this given, and also in my life, I have seen this. I was playing in Dusseldorf. We get, demoted to the 3rd league. I not get a new club.
And out of the blue, I get to lose, right, south of France, very nice. And then I get connected with my friends in Germany for so I really strongly believe the this path has given. So the experience is great. Okay. It was not working. Okay. But Chaz the world is not crashing. This is is good. Then I would take a break to relax and recover a little bit. But, yeah, as I say, I'm sure I will will start on something new. Yeah. Yeah. Makes perfect sense.
I love your perspective on life, gratefulness, and I think it we're all careful and and even purposeful like you just were. I mean, we look back on our history and especially now because we can look back and we can look back to those tender moments where we maybe we disagreed or maybe we were frustrated or maybe we didn't understand what was happening and we look back to those connections that were made or the things that we were doing that led to whatever.
And, even though it was the south of France and that was not part of the plan or whatever whatever the thing we can look back to. And we go, oh, wow. If that hadn't happened, then I wouldn't have met that person. If I hadn't met that person, then that wouldn't have happened. And and its perspective is really what you've just given us. It's perspective of where things are, where they have been, where they could go.
You you never know if you think I was a professional soccer player for some instance, the endpoint of everything. If it stopped, I tell you a lot of my colleagues played the they have been frustrated, depressed, and all this stuff. Yeah. And for me That was the end for them. Yeah. Exactly. But for I was I never looked back. Sure. I looked back, but for me, I not care so much about my past. Right? It's more about where I want to go every day. I want to go tomorrow. I have these goals.
And this was for me a step where I took a break then, but then comes to a new part of life. And I'm sure, right, that life has so much exciting things for me in the next couple of years, and I cannot wait to discover them. Yeah. I love that perspective of not even really just glass half full, you can just tell that you have a very high optimism perspective of the future, and you're excited about it. I am too. I think the listener should be Chaz the listener find you? How can they connect?
Maybe they have a business right now that needs your metaverse experience to be able to help them sell their product. How can they find you? Yeah, the best way is maybe for LinkedIn, Tustin Wieter, INSPIFY, and then you should find me, or you drop me an email, tustin@inspify.com, and happy to reply. My Twitter account, I'm not a Twitter guy. I but I have to start it. I think I have 5 followers, right, maybe we can We're gonna try to get him to a couple 100 at least.
Yeah. So I maybe you can help me promote my Twitter account, and this would be fine. So but the best thing is through my LinkedIn account. There's not only one in this world right now. So if you search tost and you will find me happy to connect and share my experience and bring this to to others also. Yep. I love that. Thank you for being here. We wish you absolutely nothing but success and blessing. In in your business, your family, all that fun stuff. Thank you for being here.
Hey. Thank you so much. It was a great fun and enjoy the time, and talk to you soon. Yeah. Thanks for listening to Gathering the Kings. We hope you got a ton of value today and learned a thing or 2 about taking your business to 7 figures and beyond. If you desire more and want a community around you to help you get there, but want you to go to gathering the king's dot com. That's gathering the king's dot com and I want you to apply for our next becoming a king 90 day intensive.
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