On today's episode of Gathering the Kings. When you have a passion for things and you've got goals and you've got driving, you're a business owner and you're an entrepreneur, your new normal becomes so different to the rest of the world. You are listening to Gathering the Kings with Chaz Wolfe featuring fellow 78 and even 9 figure business owners who have real battle scars from business and life, but have prevailed as the king that they are designed to be.
We welcome high performing entrepreneurs to the stage in order to reveal the reel of the reel. On what it takes to build a successful business today. Assess and how you too can get there. Through this dialogue, you will learn the value of growing your network and surrounding yourself with power players and keys like today's guest. Grab your pen and notebook because we're about to dive in. Up, everybody? I'm Chaz Wolfe, gathering the Kings this week.
I have a a wonderful queen on the stage here with us today, Alicia, Jarrett, AJ, they call her. Welcome to the King stage. How are you? Jess. Thank you so much. That's the first time I think I've ever been called a queen. And because I am based in Australia and we are part of the monarchy. That kind of feels bit cool. Yes. Yes. We well, you are. Otherwise, we wouldn't have had you. So Thank you for being here. I You're welcome. Thank you for having me. This is gonna be an incredible show.
Tell us tell us what kind of businesses or businesses that you are in and and have. Yeah. We're in multiple businesses all based in the US, so we do all of our work remotely from the other side of the world. And myself and my partner, Matt, we have a real investing business where we do vacant land. We have a real estate marketing business where we help other fellow real estate investors just like ourselves.
We have a real estate data business, and we're about to launch an so we've got development happening on there. So we've got quite a lot going on, Chaz, and we've been doing business in the US for more than 5 years and I've got a great bunch of people over there. I just wish I was calling you from the US at the moment, but, hey, we we'll we'll work globally. Right? Yeah. A 100%. And and, you know, it's funny.
We were talking about this off air, but the power, whatever whatever service that you're using, but here we are here on zoom. And and we get to see each other face to face. We don't get to, you know, embrace, but but that's okay. And we get to kinda get to the same information. It's a pleasure to have you and to, you know, to have a queen like you you've got so much going on.
I wanna know before we dive into some of the detail, I wanna know why at this level, Do you I mean, you have such energy already in the first 62nd. It's just like, I know it's 6 AM over there. You already told me you negotiated a deal earlier this morning for you. I did. Yeah. My post call was 5:30 this morning, closing on a property. So, you know, you gotta be up with the worms, up with the bird, to to get there. And and there's a reason why. I wanna know it. I wanna know it.
Why why are you still pushing? There's hope. Why are you doing it? So we are well, here's the thing. I don't think we're pushing hard anymore. This has become our new normal. So you know, when you have a passion for things and you've got goals and you've got driving, you're a business owner and you're an entrepreneur, you're a new normal, become so different to the rest of the world. You know, I have a lot of people that just like, you get up at what time and you do how many hours.
It's like, yeah, but We love it, so why wouldn't we? But why we do it? You know, we we started 5 years ago to Chaz with a very simple goal. And then when I say we, I'm talking about myself and my partner, I wonder partner, Matthew, we're in business together. And we said, you know what? We love traveling. We we love exploring the world and, you know, then then it's in called a pandemic hit.
But as long as we have a laptop and a phone and good Wolfe, we wanna set ourselves up to do business anywhere in the Wolfe. And we've now done deals on the ski slopes of France. We've done deals on in Croatia in the middle of the ocean, and, you know, doing deals at 5:30 in the morning here from Australia. So we do have a big dream in mind. We've got a big big goal around how we wanna live our lives and and, you know, that's always in our focus. It's it's always out your north.
Yeah. I I love it. Whatever the the true north is for you, in this case, traveling and doing business in all these unique places, you're gonna have to tell me just real quick. You mentioned some really incredible places with incredible activities while you're doing these deals, what's the outstanding memory? Just like boom. Top of your head, best place I've been, best experience, that type of a thing. In terms of travel? Yes. Yeah. Oh, okay.
We we're gonna need a whole another podcast of that, Jasmine, because we've we've we have field passports because we are big travelers, but I have to say one of my favorite places in the world. I was just talking to my osteopath last night going getting myself adjusted. And, and he's about to hit to Croatia. And we've been to Croatia a few times, and the the last time we were there, we hired a yacht. We just cruised around the islands for a couple of weeks and and it was magical.
It's one of these places in the world that is starting to become a lot more touristy now, but, honestly, you just I I remember doing that deal in Croatia. We we were literally, we weren't even moored up next to an island where we were in the middle of the ocean traveling between islands, and we had a satellite GPS thing going on, and and it was like, okay.
You know, it was like the old days of dial up where where the computer was like, And all of a sudden, it's like, we need to get money into this account to do this deal. And we're watching the computer like, come on, computer. Connecting Chaz that line. Let's go. So that was pretty memorable, but I think the other thing coming back to ski slopes in France, you know, we both love skiing. We love hot weather, cold weather. You name it.
And going over and doing a closing in France where we had to go to a a no tear attache is what they are called. And go and get all of our paperwork signed by someone in France was just a whole very different experience to our title company in the US. Yes. Totally different. Wow. Okay. So Croatia is on the list now. For the listener, I don't actually care if you get any business tactics on this show. I know you're gonna get 1 or 2 or 3 or 10, but write down Croatia.
That there's your takeaway for this show. You you've you've from an expert herself. So Alyssia, I want you to tell me before you got started, why entrepreneur like, did did did it just start five years ago, or the was the bigger picture really starting before that? Tell us about that. Yeah. The I think the bigger picture was definitely starting before that. So the last 5 years Chaz Aaron higher businesses have been focused in the US.
Prior to that though, I had a consulting company here in Australia where I was doing a lot of leadership training, team training, A lot of face to face stuff, which which I love. I'm very passionate about that, but I have to be exchanging my time for money in order to get paid. Right? And my partner Matt was the same. He was doing a lot of consulting in a big global organizations in IT transition transformation.
We both loved what we did, and we we had a few properties over here in Australia, but we're we were always asking ourselves, like, what's next? Is is this what we wanna be doing for the rest of our lives? Like, is this is this the life dream? Is is this how we wanna be living and and not only living, but working and all of that? And so we just started to look around.
And and with that goal in mind of being able to be anywhere and doing business, we just started to do some research into things and and we came across few opportunities in the US, let's say, and it was like, alright. Well, let's go down this path and see what this has got for us and fast forward 5 years and here we are. So Right? You know, I don't think we set out with the goal in mind to do what we're doing now, Chaz, but certainly we were open to whatever was coming our way.
And and I think as an entrepreneur, you know, it feels weird to even call ourselves that because we just think what we're doing is normal now. Right? Yes. Regular life. Yeah. This is regular life. But as an entrepreneur, the mindset is one of being just open to any opportunity that comes your way, like any door that's there. Let's open it. Take a peek inside and go, well, you know, let's look at that. And that's what we did.
So it's kind of evolved now into our our multiple businesses and multiple team members I I'm so happy with where we're at. Yeah. I I just I love the progression.
I love how, you know, one thing started and led to the next also too, what you said in there, which I I'm sure we'll get into, but you had this realization that trading time for money can only go so far And and then, you know, for the for the listener here, I want you to think about if you haven't had that conversation with yourself, you're going to, at some point, you're gonna you're gonna either hit burnout or you're going to you're gonna come to a place
where you're is this all is this all that I'm made for? Like, some sort of a question like Chaz. And then it's gonna really challenge you in that moment to either go big or go home or do something completely different or startup, real estate business in another country, like, Olivia. I mean, I just I just think that it's that's that moment where you either decide to stay and place it or average, or you don't. And so Yeah. I love the fact that you didn't.
It it's literally what makes you a queen right now as opposed to just, still in the average warrior stage in the business. And the others. And and if I can add to that, Ted, just one thing because I I know so many people who would call themselves an entrepreneur, but what they've done is create a a business for themselves. It's just another job.
And they're like, you know, I've got my own business, but it's like, yeah, but do you have the ability to scale and grow and and keep keep challenging your strategy and moving forward because unless you're doing that, you're just creating another job for yourself. Right? And that question around exchanging a time for money is still one that will be there. So, yeah, I'm glad you brought that up. Yeah. It was interesting.
We had a guest speaker inside of the gathering the Kings around table of this past week, actually. And he he talked about building your business to sell, but whether you actually plan to sell or not, In order to sell it, you have to have value and you can't sell your job because the person buying doesn't want to buy your job.
So even just on a simple platform like that of like, okay, I literally cannot have a position inside of my company other than CEO or visionary, Otherwise, otherwise, otherwise, I literally don't have much value to sell one day if I really wanna sell.
So Yeah. And and one of our businesses, we we are positioning to sell in the few years, and and that when you're thinking that way, it does change how you approach decisions in your business, the systems that you put in place, the people that you put in place. All of those things because when you're gonna go sell something, as you said, it's gotta have value, but it also needs to be something that people can pick up and go, well, I can now take this and do something with it.
So, again, that mindset's always gonna be there. Exactly. Okay. So let's let's get into some of these systems, decisions. You've you've used all the hot words. So I wanna know a good decision that you've made along the way. It could be in the last 5 years or before in some of your businesses, but still something that just was key to literally where you are today. So just to go back to where we started in the US.
So when we first started our business in in the US test as well with real estate, we were doing houses. We did some fix and flips, and we actually went over and bought houses. And we I remember one of them we went over in rolled up her sleeves and went and did demo day with our team. And, you know, we we Wolfe pretty much like the Australian version of Chip and Joanna Gaines. I'll give you that much, but we don't look like them. We went over and did that. We did quite a few properties.
Absolutely fell in love with it. Got a really great team in place. Then the the crunch point came. And that crunch point was one property that just did not go to plan, and it was because we strayed from our strategy. Our strategy was let's get lower end properties Do them up to the point that they're nice and they're livable, and let's put families back into homes Chaz that is affordable housing or what I would call you know, opportunity housing.
Let's give people the opportunity Chaz banks walked away from. So we had a real passion around doing that. And then we just got this this one property that There's like a diamond in the rough Chaz that we kept looking at it going, oh, it's really nice, but what if we did this to it, and what if we did that to it? And long story short, it ended up being after 12 months of headaches and stress and all these different things. We we we basically broke even.
It was like, well, you know, we were strayed from our strategy and and and it got a little bit crazy. But here's the thing as well. That was also at the time when the fix and flip market was everyone was trying to get an off market property, everyone was vying for contractors, you know, keeping good people on the job, trying to get a property at the right money. It was just exploding and going crazy.
And that decision point coming back to your question I look at that house now and go, that was such a blessing because that house made us go time out Are we still on on track with our strategy? And if not, and the answer was no, what do we need to change? So we then started looking across different asset classes and saying, you know, we come back to our goal of being able to do business anywhere in the world and maybe doing less stressful properties, what does that look like?
And after doing some research, we came across vacant land. And we've now been buying and selling vacant land, seller financing vacant land, subdividing, holding, working with builders and developers. We've now been doing that for more than four and a half years.
So that change in asset class led us to a totally different business model, which also led us to start our own real estate marketing company because we realized that how real estate investors are doing their business, regardless of asset class, you need some smarts around how you do market So we we basically started that for our own, our own self interest yet, and four and a half years on, you know, that that's growing leg and that's now a big business as well.
So, yeah, that one decision to get out of houses and into land completely changed the trajectory of what we're doing today. Yeah. And I see, obviously, there's so much packed into this little story here. So I'm gonna try to dissect a little bit of this for the listener, but you actually started with a bad decision. Chaz led to your decision. Right? Your bad decision of not sticking to your strategy.
Don't don't think you're off the hook because I'm gonna ask you for an actual bad one here in a second, but the bad decision led to being honest with yourself. The fact that you were honest with yourself and you were able to slow down and actually like, are we focused on what we said we wanted to be focused on? Is this even what we wanna be focused on anymore. And so I just see that as whole of you guys as being honest and then the gumption to change your entire business model.
What would you say to the person right now who's maybe they're they're in that same place. They're 6 figures. They're not they're not at the 7 figure plus mark like we are. They're they're they're in the daily grind. Very similar to maybe how you've described yourself doing the demo and you do this you do this thing and you're just like, oh, I probably took a lot of wind out of your sails to just break even. And and here you are to have to be honest with yourself.
What would you say to the person right now who's considering, jeez? Maybe I need to be honest with myself, look at myself in the mirror. Maybe it's time change. What would you say to that person right now? Poor. I would say look in the mirror and look in the mirror hard, but also do what I call future pacing, and that is to go, do I still wanna be doing this in 6 months time, 12 months time, 18 months time, 5 years time.
Like, if if I'm still operating in the way that I am, is that gonna lead me towards my goals? And is that gonna be fulfilling and, you know, happy, all of those other things that that we get into business for? Is that still gonna make that happen? Because if the answer is no, then it's actually really brave and courageous to be able to change strategy and make some decisions around that because here's the thing.
When we're in Chaz, when we're stuck in the minutiae of just trying to, you know, beat our head against the call and keep doing the thing that we said we were gonna do even though it's not working. The rest of the world and the universe is watching us and going, what are you doing? Right. But we're not asking that ourselves. So if you can pause every now and then and we do this, like, once a month, my partner, Matt, and I'll sit down and go, right. Are we on track?
Is the strategy still in in in line? Is is it where we want it to go? Is is our decisions, you know, is everything moving in that right direction? But it takes practice and discipline to keep coming back and having those conversations. Otherwise, you just, a a mouse on a wheel and you just keep on going. Now and I don't want the listener to get confused in this moment of us telling them when it gets hard to question things and change. Not at all. Not at all.
So what's the difference here between checking the strategy and and, like, the temperature? Are we still good versus persistence? Like, pressing in when things get a little sticky, when they get a little muddy, when they get a little hard, and and I I need I need to persevere through this. What's the difference? Yeah. So the difference means about outcomes because getting to the right outcome is often hard. It often requires persistence, right, and and not everything's gonna go to plan.
Chaz does not mean that your strategy is not correct. It just means that you're pushing uphill and and you're doing the hard stuff. You're doing the things that everybody else is not willing do to get to that goal of that outcome. So if things are still getting to the right outcome and even though that might be difficult, if the outcome is what you set out to to achieve and and you're getting that, well, you know, that's okay.
The fact that it was hard there's lessons in there to be learned around, well, what what was hard? And then in that, what do we need to put in place for the system or a process or a person or different things to make that not so hard next time so that our outcome's still there, but we're making it easier to get there every time. So for me, it's all about the outcome.
And if the outcome you're getting to is all of a sudden not what you keep expecting it to be and not in line with your strategy and and where you want it to be, then that's when you need to ask yourself the question. Not because it's hard.
I think that's a really really awesome distinction that you've made as because, you know, there are a lot of people that try and get into this business of real estate investing or owning their own business or whatever it might and they've got these goals in mind, and it gets too hard and they give up. And it's like, you know, there are stats out there that most businesses don't last more than, you know, once if you're still in business after 12 months for yourself, then you're in the top 5%.
If you're still in business with yourself and doing well, you know, within two years, you're in the top, like, 3%. So so many people start and give up, but Yeah. It's you've gotta continually ask yourself that question around Is it just hard? You know, I I someone said this to me a while ago and it really stuck is that hard is not a fact. It's a feeling. So Chaz again, hard is not a fact. It's a feeling. Because what might be hard for you might not be hard for me and vice versa. Yep. You know?
So I think checking in on, is this just harder? Is this just a problem that we need a good solution for? Yeah. I think it also makes sense too because there's those moments. You said a few minutes ago, you know, when we get, you know, the chirp in the ear from a family member or someone close by of what are you doing? What are you doing? And and there's sometimes, yeah, 100%.
Well, there's some there's times where you need to where you the point a few minutes ago was you need you need to be asking, what are you doing? But then there's also times, like, where you're pushing uphill, you're really just try you you're in the persistence. You just need to press in. You just need to do what's hard. And that's usually when someone close by comes by and goes, bro, what are you doing? Why did you get up at 5:30 and make a deal? Why are you on a podcast at 6 AM?
Why are you why are you working all these hours? Why are you doing this? Why? Like, why? Why? Why? Why? And to your point, to the actual answer of all this, is if you know the result that you're after, like, super clear or clarity and super clear on, like, the true north of where is it that I'm going? What is it that I want? Then then then the whispers don't matter, then that's what presses you through. Correct. Couldn't agree more. So let's flip the coin.
What is the bad decision that just, like, rocked the whole boat? It it almost deterred you from being an entrepreneur forever. What was it? Give us the juicy details. There's quite a few I can give you, but, this one probably wasn't a bad decision, apart from Chaz house that I I told you about before, wasn't a bad decision per se, but it was probably a lack of judgment on our side, which you could also probably coin into a bad decision.
So when we first got into vacant land and we did our first marketing campaign out you know, we were all systems goals. Like, right. Let's look at which market we wanna be in. Let's look at what types of properties we wanna go after. Let's download our list. Let's get our mailing ready. Let's get our marketing ready and off we go. So we sent out a couple of thousand letters and and waited, and it was like, Okay. When's the phone gonna ring? This is gonna happen.
And a few weeks went by, and it's like crickets. And we thought, mhmm, what have we done wrong here? And then finally, the phone rang and, you know, in the early days, we were doing everything in our business before we put a team in place. So I was speaking with sellers and buyers and doing everything. I'll come back to wine in a moment.
And it was this wonderful woman on the end of the line who said, I just wanna check if you've stolen my identity because I'm getting all these phone calls for you guys, and I have no idea who you are or why people are calling me. And so what had actually happened is poor woman. She was so wonderful. We wrote our phone number and we did this typo and got 1 digit wrong. Oh, no. And so all of our marketing went out with the wrong phone number on it. And it was like, oh my goodness.
So this poor woman was getting all of our calls for all of these properties and bless her. She was in sales. And and first of all, we just apologized profusely. And and then I said, look, this is what we're doing. You know, we're we're buying vacant land we've got a lot of people that we've marketed to now that we know what we've done, we'll go back and fix that. But how about you work with us? And on a daily basis, it can feed through the leads to me. I'll send that to you.
Yeah. We'll give you a cut and, and she was up for that. So, you know, we turned that situation into good, but I guess the the moral to the story is when you're trying to go in a million miles an hour, sometimes you don't stop to check the minutiae. And then my new share can railroad you if you don't get things done correctly.
So now we've got checks and balances in place on, you know, again, that led us down the path of when we're doing marketing campaigns, and we've come so far from there to where we are now. When we're doing our marketing campaigns, even if it's for ourselves or for our our customers and supercharged offers. We have checklist after checklist after checklist for every step in the process. Because that one thing you get wrong can be pretty catastrophic. Yeah. 100%.
And and even to that end of it being catastrophic, it wasn't. And so even in this terrible thing. It's not like anybody died, and your business definitely didn't die. And so I wanna encourage the the listener to even as bad as it was, you're still here and super successful. It worked itself out, but the takeaway is pay attention. And and and once you do something like that, so simple, so little, that can be that can be solved with the checklist. It can be solved with an SOP.
It can be solved with a person following following some guidelines. So I love I love how simple that one is, actually, because I think entrepreneurs I think everybody, just generally speaking, doesn't realize the power a couple, like, a an actual checklist, not just a checklist in your mind, but an actual written down. And then the next step I would even say because, again, I run retail franchises and and even cleaning checklists for for properties and such. It's like literally all the way down.
Not only is it a written checklist, but you gotta check it. Literally, and then you gotta sign your name at the bottom. Yep. Because that's when that's when people will actually make sure that each box is is done. Let's continue the conversation around disciplines or processes around your decision making. Is there a certain step by step or a certain mindset that you have when you're putting a decision into play? That that way you can try to make good decisions nowadays.
I guess the the the mindset is always one of, is this helping us grow and is this helping us get more towards our goal? And and certainly with Matt and I, whenever we're sitting down and making a decision about a property, about a business, about the team about anything. And he I've gotta say when you've got a a partner that you can talk about this stuff with, it is awesome.
So for anybody listening out there, if you're on your own in your business, find someone to network with that can be your accountability person, the the person that you bounce ideas off, but make sure that there's someone that you wanna level up to as well, not just someone that wants to keep you safe. So, yeah, I guess, regularly, it's that check-in of Wolfe, if we make that decision, what's the flow on effect? Does that decision serve our customers even better?
Does that decision grow our business in the direction that we want? Does that decision help us get closer towards our goal? Now he said the thing Chaz a lot of the decisions we make are pretty big ones. Like, you know, let's invest a couple of $100,000 in a in a in a database and and start to agree that that's not an easy decision. But when you keep coming back to is it the right decision even though it feels hard because talked about, you know, hard is a fact. Not a feeling.
Even though it feels like a big decision and a challenging decision, if the logic all lines up and it all makes sense, well, you gotta go for it. Yeah. As a minute, you start to hold yourself back from making those bigger decisions that help you to grow, help you to stretch yourself. You know, a lot of these decisions that we make, I've I'll be honest. They're they're scary. Like, come at them are like, are we really doing this? And so, alright. Well, we gotta back ourselves and and go for it.
But I think the flip side of those decisions is really always asking yourself, okay. So what if this doesn't work? What's our exit strategy? What's our plan? What do we then do if this if this decision we're making isn't the right one? How do we know when to to push stop and reverse and and, you know, take it in a different direction?
So knowing all of those things up front, and you're never gonna know all the but at least having the conversation and thinking about it, yeah, that that's kinda where where it's at for us. Yeah. I mean, first off, incredible answer. Let me break this down. Number 1, you said you gotta know what you want. And does the decision help you get it or not?
Then I heard you say have somebody trustworthy nearby, whether that's a partner, a friend, somebody from a group, or a mastermind, or a a local thing that you're a part of, someone that not only just can be a a buddy, but someone who keep you accountable to being better.
I heard you say things Chaz, like, you're even though it might feel hard Chaz if it aligns with what you're doing, that you gotta go for it, even if that means that, that it costs a lot of money, or maybe it's time of rent resources or other other things that you're putting on the line. If it if it gets you what you want, is you've gotta really boil down the logic. And and if there's not a reason not to do it, it sounds like, you gotta do it.
Yeah. Yeah. Absolutely. And I think I think that last thing you mentioned is the hardest one, right, if there's a reason not to, but everything's pointing in the right direction. It still might feel really like, oh my god. Are we really doing this? But it's like, you know, you gotta go for it. Like, an example for us in our marketing business. And week, we're gonna be in a studio here in Australia with a whole bunch of people that are filming an entire ad series for our our marketing company.
And we're gonna be taking that that big. And the fact that we're now getting ads done and going down the path of doing this like, retargeting campaign and using actors with American accents and a whole range of things is is really cool.
But again, 12 months ago, I wouldn't be sitting here going, So how do we build ads to take our brand from here to here and do this this this and again, you know, we're investing heavily in Chaz, it's the decision that you go, well, unless we wanna stay safe and stay where everybody else is operating, we need to do the stuff that other other people aren't doing or aren't willing to do. So, yeah, it's pretty cool. I can't wait for next week. I'll I'll keep you updated.
If if you'd if you need a a a bearded fella that has a an American accent, you know, you just let me know. I might know a guy. Fly on over, and we'll put you in the ad. You'd be perfect. You know, I I actually I came to Australia and New Zealand. I was fifteen. I played basketball for a youth United States team. I came over there and played for 2 weeks.
And and I've got to go to the opera house, and I don't know how far that is from you, but it would I have very much enjoyed my time in Australia. Yeah. Well, for you looking at, you know, what what that. I used to go 9 years ago. No. Actually, I'll I'll go ahead and say it 20 years ago. 30 times. Oh, there you go. 20 years ago. Amazing. Yeah. It's it's I live in Melbourne, Australia, so not not in Sydney, but Melbourne's very cool. So next time you come over, come and come and say hi.
That's great. My my wife actually lived in Melbourne. Now when she was a kid, her her dad did some research over there for the University of Missouri over here. So Vaguar. Very cool. Okay. So let's let's transition here a little bit. I got the speed round. I got questions here that I want you to give me a one word answer to, if possible, but, like, the king of coming back and getting more And then the queen of talking underwater, so be careful. Yes. Love it. The synergy is amazing here.
Okay. So the first question is if you could only pick one metric, in in all of the businesses, one metric to track forever and ever is boiled down to 1, what would it be? Profit. K. And why? Because at the end of the day, we're all in this to live a certain lifestyle and a certain, you know, giving back to to whatever is passionate to our causes and things like that. And the only way that you can do that, like, cash is king. Right? It does make the world go around.
So revenue is 1, but you also need to get it to the point that things become profitable. Right? Otherwise, why are we doing it? Yep. Exactly. Okay. I hate to say it, but money's at the center of it all. It is. It is. I've said this to plenty of other entrepreneurs that I've interviewed and or just been in their life is like, we always wanna get the the feel good. I'm doing this for certain purposes or my greater calling or the people I wanna donate to, which is all great.
I I have all of those things. But let's just boil it down. Would you do this if you didn't make money? And usually, the answer is no because I still gotta live. I still gotta eat. I still gotta take care of my family. Like, all the things. And it's like All the Yeah. Let's just be honest. It takes money. It's not a big deal. But if you wanna make it a big deal, you know, if we don't make it a big deal, we can then we can go give a and we can be we can we can be better than the money.
So second question is this. What book would you recommend that a six figure owner reads specifically who's trying to grow to where you are? Probably, and I talk about this a lot on a lot of my podcasts because there's loads of books out there that are great, but the one that changed my mindset around a bunch of things is the Emith by Michael Gerber.
Yeah. I don't know if you've heard about it, but it's the the email being the entrepreneurial myth, right, where you can be great at what you do, but then owning a business in that is a totally different thing. And that is, you know, you've gotta get out of your own way, and and the whole thing about you working on your or in your business. And then if you're still stuck in it and you're not willing to work on it and be a business owner, well, that's the make or break. That's right.
That's right. I love that you've had the, excuse me, had that realization for yourself, and I you've obviously been able to share that with so many other people, but but you're right. There's a lot of technicians. And and there's a lot of folks trying to be entrepreneurs that aren't and vice versa. So I think that that's that's a great book recommendation. The next question is do you intentionally network or mastermind with other entrepreneurs?
You've kind of already given a slight answer to this, but I wanna hear you fully. Yes. We do. Two things. I have my own Mastermind group. Got more than 1200 people in it. They're all land investors from all across the world doing business in the US. So I'm a big believer of of 1 creating a opportunity for other people to network as well, and and mastermind and do things together.
And, yeah, the second to that is that Samash and I have been part of a number of different mastermind groups over the years. We're not part of one at the moment, but we're trying to find our groove with one because I'll be honest. There's some that we've been in where we go. This is not gonna level us up.
And there's others we've been in that we go, well, yeah, this is great, but, you know, I think that the question that you've always gotta keep asking yourself as well is Am I surrounding myself with the right people that can level me to the and not they're not gonna level you, but are they gonna push my boundaries to the point that gonna level up. And that can be difficult to find the find the right groove around that. So, yeah, but but the answer is yes. Definitely.
I love the, the answer, the follow-up question. I love the intentionality that you that you do all the things, but just even specifically that, I think great. Okay. Here's an odd question here for you. A little little bit of a curveball. Alyssa, if you've only had 1 hour each week to work on your business, What would you do in that 1 hour to successfully run your business like you do now? Oh, just an hour. 1 hour.
If I had 1 hour a week, I would probably be looking at my team and because I have a background in leadership and and training and and, you know, team engagement enablement, things like Chaz, I get very passionate about making the making the best opportunity of the people that you have in your business. I would spend that 1 hour on helping my team to level up. So the people that we surround ourselves with, how do we make them better?
And I do this anyway, but if I hadn't hour, I'd put more into it. How do we create more space for them to step up, for them to learn more, for them to do more, for them to grow? Twofold reason to that. 1, when you've grown and enable the people around you, your business is gonna be better for it.
But 2, when you really create an environment where you support, grow, develop your your people, regardless if they're virtual assistants in another country or people that you employ direct, they stay with point blank Chaz they won't go anywhere else because they feel like they're part of something, and they feel like they're now they found their tribe. So That's right. Creating that environment for people is is hugely important.
And I think I see a lot of entrepreneurs, Chaz, that have their team, people, virtual assistants, and they still call them that. We don't call our virtual by the way, our team is that's our customer service team. They're part of our business. Yeah. So, yeah, I I would put it towards that. I love all of that. I think that, say, you're a 100% right. I think that even just the naming convention that you that you said, it speaks to the heart. It speaks to I'm creating a tribe.
And giving you even mentioned it when you mentioned the 1200 members in your in your land mastermind, if I can create the opportunity for others to find value with each other, and I literally am not even involved. 100%. On a weekly basis, I'm introducing people to people. I've got my networks all over the world now. And I'm like, you know, you need to talk to this person here.
Just this week, I was talking to one of our marketing customers who's based in the US, and they're about to go on a vacation to Spain and they're like, we're thinking of actually moving there. I'm so great. I've got 2 investors in Spain. They both live in Madrid. I'm gonna hook you guys up and they're like, we're thinking of Madrid. I was like, great. They're not catching up for lunch in a month's time together, all four of them.
And and it's like, you know, I've never met any of these people in person, but if I can make that introduction happen so that their networks can be greater. I love that. I could do that all day long. Yep. I like it. Okay. What I do with the other hour is Yeah. Exact. Yeah. There you go. There you go. Half hour on your team, half hour on the network. Yeah. It's good. It's good. Okay. So last question. Are you ready? Yes. Okay. I'm ready. If you lost it all, what would you do? Start again. K?
Are you sure about that? Yeah. Might not be the same business, and it might not be the same model, but we'd start again. You know, I think when it once you've gotten a taste for, and it's been more than, you know, it's it's been nearly 20 years of working for myself. There's absolutely no way I'd go can work for somebody else, but we'd start again. You know, you'd find a way and you'd create a new strategy and create a new goal, and it might not be the one you had before, but Right?
The the option of giving up is just not there. I love that. Okay. So, Alicia, this has been just absolutely incredible. I wanna give the an opportunity to connect with you and whether they whether they wanna buy vacant land or or maybe they wanna learn about real estate or maybe they just wanna connect with super awesome queen from an another part of the world. How can they find you? The best one is probably a real estate marketing business called Supercharged offers, which I'm super proud of.
I'd be be through this. So they can go to supercharged offers .com. We've got some really great stuff on there where they can download an ebook and also a business growth plan. So many real estate investors out there Chaz have this, you know, we talked a lot today about goal and direction and and and your true north. Many people don't even have a strategy for their business. So we've got a free, like, business growth plan that they can download and do some planning. They can email me direct.
So alysia, a l I CIA. Is that right? Supercharged offers dotcom, or they can give me a call, which is 888-538-5478. My team will answer that. But my team will put them in touch with me. I'm more than happy to jump on a call with anybody and talk about their business or talk about what we've done and, you know, bring it on. Expand the network. Right? Yeah. Absolutely. I love it. You you have been just absolutely incredible. It is a pleasure to know you. It's a pleasure to have you here.
Your hour has been not only just valuable, but I think it'll speak into, not only weeks months years, but into decades of whether it's this podcast or the people that are listening, all of that it'll it'll resound through history. So thank you for that. We appreciate it. We wish you absolutely nothing but success in all of your notes. Thank you, Chaz. I just wanna commend you on being such an amazing interview as well.
Like, I think that we could keep this conversation going for hours, but we need to cut it short. But That's right. Thank you so much for for the opportunity to share my story and and So, you know, get some messages out there to people that might need to hear. Absolutely. That's what it's all about. Thanks for listening to gathering the Kings. We hope you got a ton of value today learned a thing or 2 about taking your business to 7 figures and beyond.
If you desire more and want a community around you to help you get there, I want you to go to gathering the king's dot com. That's gathering the king's dot com, and I want you to apply for our next becoming a king 90 day intensive. We are extremely exclusive by nature as a group. What that means that we're really wanting only the entrepreneurs who take their business and targets super serious to apply. So if that's you, you think you got what it takes to level up your business.
I want you to go to gatheringthekings.com and apply and we will see you