On today's episode of Gathering the Kings. One thing that I think a lot of business owners could do well at Chaz in just listening to their team more, you can you can have the final say, that's fine. But I think when you're able to get your team more involved, it makes the process more enjoyable for for you, for 1, because you don't have to put as much bandwidth into it.
And then number 2 is it allows your team to feel more fulfilled in their position, which I think, like, if your team fills in line with your vision, you'll be able to go farther at the end anyways. You are listening to Gathering the Kings with Chaz Wolfe featuring fellow 78 and even 9 figure business owners who have real battle scars from business and life, but have prevailed as the king that they are designed to be.
We welcome high performing entrepreneurs to the stage in order to reveal the reel of the reel on what it takes to build a successful business today. We dissect the good and bad decisions they've made along the way Chaz give a true and accurate picture of the journey of success and how you too can get there. Through this dialogue, you will learn the value of growing your network and surrounding yourself with power players and keys like today's guest.
Grab your pen and notebook because we're about to dive in. Hey. What's up everybody? Chaz the Kings. Welcome back today's guests. That's that's right. I said an s on the end of that word. First time in Gathering the King's podcast history where I've recorded with 2 entrepreneurs on the same show. These guys are brothers Tanner and Benson Chittister. They're in the online space and not just, any online coach.
1 of the most successful online business coaches and a little secret, this guy I personally have been coached by and mentored, well, both these guys, actually. So I wanna just preface this by saying that you don't have to be an online entrepreneur to get nuggets from this show, but I'm telling you right now, these guys have built a malt eight figure business into the tens of millions. And, they're young and they're fiery, and you're gonna get a ton. So grab that pen and paper. Here we go.
Alright, everybody. This is Chaz Wolf. I'm your host, gathering the Kings. I've got an absolute treat today. The brothers Tanner and Benson Chester, Fellas. Welcome to the King stage. I appreciate you guys. Yeah. What's up, man? That's a hell of an intro. I love it. Yeah, man. Well, hey. Just wait wait until I record the the intro about whatever we're about to get into. It's gonna be awesome.
So Tanner, obviously, you guys, are are well known in the online space But just in case someone's listening, it has no idea who the Chittest or brothers are. Tell me what kind of business that you're in, and what do you guys do? Yeah. So, shoot. I guess the easiest way to say is we help people scale and grow their online businesses. We actually, you know, we have pretty high emphasis in the fitness industry.
I'd still say, like, that's probably 50% of our clients and the rest are, you know, more general business owners, real estate, stuff like Chaz. But, yeah, I've been doing it for a minute now, man. I mean, a little over 4 years now. So it's kinda surreal. Like, we're still going hard and a lot of stuff's happening, but, yeah, we have fun with the That's cool, man. Obviously, we know each other because I went through, your mastermind program.
And, was introduced to a lot of the online space because of you guys. So, funny funny story Tanner, you never you never knew this because I tell you and ben and Benson had never came up in our conversations, but I actually knew of you guys when I worked at Grant Cardone's office, I saw I must have seen one of your ads.
And so when I came across, you guys, again, somehow, I don't even know how I got connected to you originally, but I remembered you in an ad holding your big, you know, click funnels award. And I'm like, I know that guy. I know that guy. So, anyway, that was a long time ago when I saw that. It was a mini a couple, you know, several years ago, probably early 2019, I guess. So Yeah. So story goes It's crazy. That's how much has happened. Yeah. Yeah. Exactly. So Wolfe good.
Okay. So you guys are in the online coaching space. You are helping lots of different entrepreneurs. You've even helped guys like me outside of the fitness space. So thank you for Chaz, but then also, you know, think you're gonna be able to provide a lot of, just value today to the entrepreneurs that are listening. Most of the guys that are listening today are in the 6 figure range. Right? They're trying to get to the 7 figure mark. That's why they're listening to the show.
And so, obviously, you guys have blown way past that. But I'm I wanna take us back to your journey of getting to 7 figures and even to the 8 figure mark. But before we do that, why do you still do it now? Why do you push as hard as you do 4 years in? Like you just said, when you Chaz all this success, made all this money, 1,000,000 and 1,000,000, why do you still do it? I think it took me a few years to figure out because I I mean, at first, it was a 100% about the money. I mean, for sure.
Then I got all the money and it was It just says it's never as good as you think it is. Like, even now, like, there will be days. Like, I push so hard And, like, this week, I've been doing 6, 18, 18 hour days just because, like, couple guys are on vacation, etcetera. And, you know, they worked hard. So I was like, alright. I'll step in. So I'm doing like calls, all that type of stuff. But I would just, it just comes down at the end of the day.
It just comes down to, you know, being the best I can be. And then as I progress even more and I've met more high level people, you know, one of the little paraphrases, Alex Ramosi uses He always says something like we're all gonna die. And it's like a joke, but he's, like, really serious about it. He even said that to me on my birthday. Or, like, Layla, they was like, oh, yeah. Like, happy birthday even though nothing really matters, but, like, happy birthday.
And it's it gives me perspective because, like, we are all gonna die. And so I think it just comes down to, like, what do you really enjoy doing? And what I've realized is it's not it's not so much that I do enjoy business, but I just enjoy, like, That's what I feel pushes me to the next level. It's like by doing more revenue, by creating more companies, like, there's always the next step. And, like, I just wanna, like, live my life that way. So when I die, I don't look back and have regrets.
And so it's not about the money anymore, but I just truly, like, love it. So, like, now we have, like, portfolio company with, gentry as a CEO. You know, I was talking about you before Benson hopped on about maybe moving Benson into a CEO position. We've got 2 other portfolio companies, with CEOs in place. I'm proud to bring on a 5th one, in the fitness space. And so that's like the thing for me is like, okay, can I be an owner and grow a business?
We're like, I'm not the face and I'm not pushing it. Like, can I, can I do that? And can I, like, get my business in a position to sell? At a high multiple. You know, I could sell it now, but at a high multiple. So I think it's that. That's a long winded answer, but just think there's so many people. It's just very mediocre life. Like, they don't vote for anything. They're scared about everything. They worry about what everyone thinks.
And Yeah. I mean, I would I was more adverse to that at a young age already, but I think now that I've just turned 30, like, my level of, like, caring is, like, extremely low. Like, to the Meaning, like, I'm just gonna do what I wanna do because it fulfills me and, like, that's what gives me enjoyment and purpose.
Because if nothing really does matter, like, at least the fact that we're all gonna die, then, you know, like Alex will say in a 1000 years, no one's gonna remember you're not even Chaz. Then it gives you more freedom to just do what it is you wanna do. Yeah. Totally. What I'm hearing you say also kinda below all that is that your purpose is really more. And maybe more isn't necessarily attached to just necessarily more money but just pushing more.
Like, I gotta I gotta build another company, buy us, maybe buy something, invest in somewhere, but, like, just always another level, which would find it pretty common in the entrepreneur award. You you help 100 of entrepreneurs. Do you do you find that pretty common in the guys that are high high performers, 7 figures, and above that they just want more? I would say so.
I I mean, I think and then there's, like, the down the other side of the coin is people will say, well, you know, if there's always more, you're never satisfied. You never enjoy it, but I mean, there's only so much you can sit around and do nothing. And so it's like, what do you wanna do with your time? And for me, like, outside of sports when I was younger, I loved sports. Right. That's what I spent all my time doing, but you get to an age. You can't do it anymore. You're not good enough.
And so I'm like, okay, what's the new thing? And for me, it's business because there's always the next level to push. There's always something new. There's a new level of growth. And, I am inspired by people doing better than me. And the average human I think is the opposite where they're in fears, people doing better than them. So I I just, like, I see people and, like, I just have a feeling of, like, I can do what they're doing. And so why am I not there yet?
And it I just feel this desire to get to that level because just to prove I can do it to myself. And the irony is as you get bigger and you get more validation for people and all these things, you realize that probably wasn't the motivator all along. I mean, it was at the beginning, but then you they're like, yeah, like, whatever. Like, it's nice, but it's really just like this battle with yourself. At least that's how I view it because I don't feel good when I don't feel like I'm doing my best.
I just don't feel, yeah, Chaz fulfilled. So Yeah. It makes me think of my mother-in-law, my wife's mom, who years ago, was like, you know, why do you think you're so, you know, pushed and motivated all the time. Like, do you think it's because you wanna be something that at that point, the person that I thought of was my dad, you know, in and out of prison and never around. And she was like, do you think that you're trying not to be that?
And my answer was, if it is, it's subconscious because, literally, I wake up wanting more. Just more. It's not that I'm trying to not be that. I'm trying to be who I'm supposed to be, which is what you're saying. I've just I just wanna push. I just wanna play the game. I wanna be better. I wanna be the best version of myself. I wanna going, and I think that a lot of entrepreneurs, you know, relate to that, Benson, would you jump in here?
Wolfe you relate to Chaz, or what maybe what why do you keep pushing at this leg? Yeah. I I mean, well, it I think the thing with Canor that I think, like, makes him who he is and something I've noticed ever since a very young age is, like, his ability to push people and and help them kinda catch the vision. So, like, going all the way back to, like, my young days and, like, when I first started working out, Tanner would push me to do things he didn't do at my age.
And he'd he'd be like, just do it, man. I'm like, quit being such a girl. And I'm like, Okay. And then I do. He's like, good job. I never did that. And so I think for me, it was just kind of instilled in, like, our parents and Tanner at a young age that it's, like, working hard is just what you do. And I would say for me now, when we first started, it was, you know, We went out to South Carolina to do door to door sales. I get out there. Tanner's like, oh, yeah.
By the way, like, I'm doing this thing now. So I'm like, Okay. So I'm basically doing this all by myself out here. I remember I came back. I had, like, one of the hardest days of my life. And I was like, bro, he's like, you wanna do this with me? I'm like, yeah. And so from that moment forward for me, it was the fact of I'm doing this not only for you know, my family, but I have my brothers that I don't wanna let down either.
And for me, that's always been a big motivating factor that you know, I want to I want to push the business to a point where kinda like Tanner said, I wanna push myself and grow my skills and abilities at same time, but also challenge myself. But in doing so, I also don't wanna let my brothers down. Like, that's probably, like, the worst thing, like, that I could possibly think of for me is that if I let my brothers down, then it's like, you know, I don't really have much of a leg to stand on.
Totally. Yeah. You guys your guys', or your personality profiles are just screaming, that, you know, obviously, the the difference between you guys is is, is evident, but such a such a great pairing as well, which is obviously how you guys have done a lot of the things you've done. So let's go back. Let's go back in time. Let's go back to, you know, before 8 figures, maybe even before 7 figures. If you can remember back that far, I wanna know where did it start?
Why did you start this business, or was it before Chaz? You were already an entrepreneur? You just they just stumbled into this. Tell us what the beginning looks like. No. So my whole life, I just wanted to play professional football. I mean, I think Benson did too. We, like, all I would do when I was, shoot, I think it was fourteen. I made Varsity at 14, 15, maybe. Either way, like, my whole goal, I remember going into my sophomore year, was, very rare 2, 3 sophomores Wolfe make Marcy.
This is Texas. Football is extremely serious. And that was like, you're a god. And I remember going into the summer, I literally trained 9 hours a day. I did 3 hours of running. I did 3 hours of basketball. I was two sport athlete at the time, and I did, 3 hours of lift date. And so when I showed up to school, not only that, I trained before that, but, like, when I got there, the coaches were like, holy, because Like, I didn't I didn't hang I didn't even know that was a thing.
I couldn't drive yet. So I was like, I didn't hang out with girls grouping a very religious home. So it wasn't even, like, That's what I did. And I pushed that as far as I could go until I got hurt a lot. And then, you know, I probably wasn't good enough. And then Chaz whole thing kind of imploded where I was like, wow. School sucks. Because I was just basically doing my class work so I could play football. Yeah. And same thing in college.
And I had good grades, but I realized very soon after that, I was like, man, like, this is the rest of my life. This is depressing. Like, I can't do this. So I'm gonna get my degree into a job and just make money till I die. Like, it just was it it, like, when it finally came in my mind. I was like, this is not the way. So, I went home. I had lunch with a guy, the same as David Fry. He knows all. He's connected Russell Brunson, those click funnels, friend of my dads.
At the time, I actually was like, I wanna say I was going off the rails, but his intention was to try to get me back into church and stuff like that. Yeah. And he was like, well, hey, dude, like, if you drop out of college, like, you could come into my house and, you can learn everything I know about marketing at my house. And that was a pivotal moment in my life because part of why I'm so good at tech and operations is that moment. Because I realized I didn't know anything.
And so now in my business, like, you know, gentry, for example, like, he doesn't have as much tech skill yet because he never had to do it because it was all done for him. And that was a skill I learned. I didn't make any money. He taught me how to build a low ticket offer, how to do email campaigns and, like, I learned everything you can think about on the back end building a low ticket product.
So he'll say, like, I didn't really help Tanner But in about a year and a half, I built an entire product from scratch. And, like, I do a lot, like, a lot of stuff. Yeah. At that point, I'm about 23a half Right? And so I'm like, I don't really like living at my parents house, so I go into this, you know, guy's garage every day. I need to go live my life. So I moved up to Utah Got a $1000 a month apartment, and I was doing Olive Garden while trying to get the business.
And I'm about, you know, 2 years in now, and I'm not making any money. I mean, I make I made 2 gs in 2 years. So, you know, I'm coming up on 24 now, I think. And I'm just like, calling this mentor, and I'm like, hey, dude. Like, everyone thinks I'm an idiot. You know, even my family, like, it was either very, like, kind of rude. Like, you're stupid, or it was like, yeah, dude. Like, hope you're good, but it's, like, undertones like you're still stupid. It was, like, it was, like Yeah.
Your little boy. Yeah. And, like, I, you know, it wasn't working. And so I was like, you know, I can't say I blame him, but I would call him multiple times. And I'd tell him I was gonna quit, and he would just always say, like, just keep going to. Just like, he's like, you can do it. He's like, you're one of the smartest people. I know you can do it. And that's what would frustrate me is. I'm like, am I stupid or like, why is it not working? So I get this idea.
Finally, I come to the conclusion that I was like, well, the reason the business isn't working is because I don't have money. And if I get money, then the business will work, right, kinda like what some of us tell ourselves, even though that's stupid. Yeah. So I'm like, I'm gonna do door to door sales, and I'm gonna get real rich, right? And these guys are selling you on dreams of riches and gold in El Dorado, you know, door to door sales. Completely over promising.
Like, say we're gonna do 200 G's and stuff. It's like, we're gonna do, like, 50 k. So, anyways, I go out and I sell door to door for a company called Alder in Alabama for, like, 6 months. And it was Chaz was the worst and best experience in my life. I don't think I have or ever will do anything harder than that. And when I say that, like, like, people say, oh, yeah. I could do it for a day. I'm like, do it 6 days a week for 6 months.
Yeah. And and just, like, go to the worst areas in the hot sun you gotta put, you know, vastly and all down your legs and stuff so you can walk. People are pulling. I mean, there's literally got to the point where, like, guns and knives stuff. It wasn't a big deal because, like, that's where we sold a lot. Yeah. You know, cops would pull up and say, do you know where you are? It's like, yeah, I'm in the right place. This is where all the crime happens. Perfect. Get out of here.
You're scaring everyone away. Right? Right. Right. I do that for about 6 months. I almost quit that as well. Benson mean, if Benson wasn't there, I probably would have quit because I had a day where, basically, I made 3 sales and the technician effed up all my deals. And if they it's like anything, if you're the sales guy, they back out, you don't get paid. And I about, I mean, I was so I was ready to shut my foot so far up, you know, you know what, that it was gonna come out of his mouth.
Yep. And I was like, I'm done with this, you know, and Benson basically had like a great day, so it pissed me off even more. And, But I stayed, and I I gutted it out, and that was probably the best experience in my life because towards the end of the summer, you know, I'm turning close to 25 now. And I'm like, okay. Like, if I don't figure it out now, like, if I don't figure it out quickly, like, I'm gonna go back school because I was like, man, I'm gonna be a loser.
Like, I'm twenty five years old at this point. It's been 3 years almost. Right? And it's like, I still am not making money. Right? And, you know, I'm embarrassed to take girls on dates. People ask me what I do. I'm like, oh, yeah. Like, you know, I got a business. Like, it's like, Right. I'm a literally a server at Olive Garden. You know, they're like, dude, you don't have a business. Like, you wanna be working here. Yeah. So at that point, I literally see an ad on Facebook.
It's like, how to start online fitness business? And I was never on social media that much growing up. In fact, I didn't like it. So to this point, I mean, I'm 25. I barely have a social media. Yeah. I clicked on it and I sign up for this high ticket program. Never done high ticket. I was literally sweating and shaking. I'm like, Benson, I think, was there. I don't know if Benson was there when I was doing it, but I paid him two k out of my account. Chaz was all I had.
And I literally applied for a credit card for the first time in my life. And I paid it on the credit card. Wow. This is at the end of summer sale, so I had about a month before we start up. So I was like, I got a month to make this work. Or because, you know, once the sales start, it's hard just because your energy is so low. I mean, the they drain you. I mean, it's so hard. So I go I get in the course, And, basically, I get in there, and I've done door to door sales, so I know sales.
I've done the tech stuff back home, so I get tech. But I've never put it all together for an offer that would sell. So they're like, well, yeah, just sell it for 1500 bucks. I was like, so you want me to take my same program that I sold 47 itself to 15 on. And they're like, yeah, I'm doing it on the phone. I didn't watch any of the modules, not a single module. That's all I got. I I started messaging my following.
Yep. Got him on 15 minute calls, pushed to an hour, and in the 1st week, I made $10 and at that moment, that's when Benson came back. And I was like, hey, dude. I'm leaving. I figured it out finally. And it was a moment of, like, relief, but it was also actually it was actually very set because I was like, I was this close the whole time.
Like Right. But in hindsight, I think doing door to door sales in those things, I wouldn't maybe have gotten to here where I am now because that stuff, like, that stuff gave me, like, I mean, like, that was the hardest thing I've ever done. So when people complain, I'm like, dude, do door to door sales for 6 months. Like, yeah. Trust me. What you're doing sitting on your butt at home is easy. Like, it's not hard.
And then and then from there, like, I did a $1,000,000 in a year, and, you know, here we are. So Yeah. So, I mean, I just appreciate the story there. What what I'm pulling out for the listener here is there were multiple times where he wanted to quit, and there was perseverance.
And and then specifically inside of some of those moments, the skill sets that you learned along the way, a main one being, sales, of course, tech is gonna be a variant on on several back ends of whatever type of business that it could be of operations and what tech stack that that company is gonna use, but specifically, sales are gonna be involved in every single business. And so that skill set that you learned through the perseverance, and I would say that I'm the same.
Like, cold calling man, like, I learned a freaking ton, and it changes you. We're we're doing that right now. Team. That's gonna be our new thing we're doing. And, dude, I'm learning a ton. I may I'm not calling. I'm managing it, but, I mean, when you get those sales, it's like, sweet music, man. It's beautiful, but it's hard. So It's hard. It's hard, but like you said, very rewarding. So, okay. So first question around your journey is I wanna know of a good decision that you made.
And maybe Benson, you can jump in here as well, but a good decision that you made along the way Chaz just instrumental to everything that you have today? The bestie, feel free to jump at any time. I mean, Just leaving school, man. I wish I'd left school sooner. I mean, like, like, the way I view school now at the time, I didn't know. But such a waste, like, just a waste of time, waste of my energy.
Like, I remember I was, like, I really have a hard time quitting things, And so, like, leaving school to me was such a hard decision because it, I was like, it made me feel like I was a quitter. Yeah. But my mentor was like, dude, look, if you finish, she's like, you won't start your business because what's gonna happen is you're gonna meet a cute girl. Gonna wanna date you.
You're gonna start making a 100 k. She's not gonna want you to take, like, and I was like, and then you're gonna never do it. And he's like, it's now our number, man. And I just remember, I was like, when I put all this work in and stuff, and he's like, yeah, you feel like you're gonna lose it, but he's like, guess what? He's like, you're never gonna use it. So it doesn't matter if you get it or not.
And at the time, I was so scared, but when I once I left and I just burned the boat, I just had this conviction with my personality. I was like, I have to make this work because I'm not gonna allow anyone to make fun of me. And I don't know if that's because as a kid, I was bullied a little bit because I was weird. But I remember that distinct thought of, like, I'm gonna, I'm gonna prove everyone, and I'm gonna tell them to, you know, x, y, and z when I make it.
And that was like a big motivator me because I didn't want people to laugh at me. And I, so I, I, like, literally told myself, like, I won't figure this out or die. Like, Yeah. So, yeah, I mean, obviously, the school piece, I totally agree with you, and I feel the same way. And, really, you're referencing some costs. Right? Like, that's what keeps us tied to things longer than 6. Well, yeah, because, like, oh, I already put in all this effort.
And and even in some businesses now, people still do the same stuff, but the the opportunity cost is like, what could be, right, and and we don't ever know, but you have to be a bit higher on the up side, then you are what you want you're gonna lose. And people struggle with that all the time. In fact, the craziest stat, Chaz, is I I did the math of how much we made, right, since I left school. And then I did the math of what I would have made if I finished.
Sure. And it's like, I mean, there's, like, 39 something a $1,000,000. And but but if I had done that, no one would have known the difference for as long as I lived. It Wolfe have never even happened. And so I thought when when I think about that, I'm like, how many people live a lesser life? And they never even know. Because they decide not to do what's hard. Like, that that's like the craziest statistic for me. So Yeah. It's huge. Benson jump in here, man.
I'd love to hear mean, I would say for me, I I've I've probably had 3 really big defining moments. The first one was going off and playing, you know, college football. Went off and played college football at a junior college. Tanner actually got recruited to play there with me, which we kinda reminisce on sometimes. They're like, man, I would have been cool for a couple of years. I went to I went to a higher ranked school or or so.
I thought that would help my chances to get, you know, back to a D1 program, and it ended up just being an absolute nightmare. So Yeah. So I would say that that was, like, one big defining moment. I was eighteen, you know, away from home for the first time and in a completely like, I was culture shocked. We were sheltered as kids. I get out to school, and I'm so innocent. My teammates are saying, you know, fam and cuss. And I'm like, wait. Are you guys all related? And they're like, This time.
Like, they're laughing at me. I have no idea, dude. I'm like, okay. So huge culture shock, and then I was able to grow And literally, I went there for 2 things, get good grades and, you know, get recruited by bigger schools. After 2 years, I had done just that. Then I went on a mission. So I went on a church service mission trip to England. I feel like for me, I was a little bit ahead of the game on Tanner when we hit the doors doing door to door sales because I had already done that.
Sure. In England, like, they speak people say they speak English, but, like, they speak British So, like, they're very sarcastic, like, very harsh, like, type of people with with the way that they talk to you. And so you kinda have to just grow thick skin. And then door to door sales. Like, that was by far, I would agree with Tanner. That was the hardest thing. And, like, I feel the same. If I wouldn't have done that with Tanner, I I probably would have quit.
But those things, like, instilled in me, like, that just when you think you can't do anything harder, you you can. Like, you do something hard, and then you figure out what you're made up, and then you can go and do something harder. And that's how I feel like businesses progress for us over the past 5 years because it's constantly progressing, and there's new problems that arise, and then we push ourselves even farther.
That that's like the biggest thing jazz, and that's like probably the saddest thing. It's like, people, they don't know what hard work even looks like, dude. Like, and that's the thing. Like, I'm always thinking the last few days, I've gotten 6 hours of sleep, and I've been waking up 4:30 and going to bed at 10. I took 8 sales calls. Alright. In the lap notes, last 2 days, I've taken, like, you know, 20 sales calls. I've went to the gym for 2 a half hours.
I'm, you know, and it's like, I'm just literally sitting sitting there going, what else can I do? And the average person is, like, 8 hours of work? Like Right. And it's just it's just a completely different way of living. And we're we're like, it even took me probably best I could tell you, like, it took me years to, like, kind of lower myself a little bit in the sense of, like, how to run a team because not everyone on the team thinks that way. It's like the 80, 20 rule.
So maybe my 20 percent of executives And they're like, bro, like, you just can't, like, do Chaz, or you can't say that. And I'm like, what do you mean? Like, he just needs to do it. And he's like, bro, like, you're a freak. You know, Jesse would be like, dude, you're crazy. Like, people are not like you. And and it was just it was hard for me to understand for a long time because I'm like, why would you wanna be anything else than your best.
But Yeah. That that to me is, like, the saddest thing I see is just people, like, I don't know if it's the parents. Like, I, if it is, our parents did us a humongous favor because I just it's just how they were. Like, my dad, it's just what he did. And so we just saw it growing up, so I thought it was normal. Yeah. And then we get out in the real Wolfe, and it's like, oh, yeah, your mom, my mom never made me food. I was like, oh, my mom made me three meals a day every day.
And so, anyways, it's not quite fun and tangent, but I I will say, like, you know, I I'm I'm very glad what happened a young age because when I got older, I had such an advantage over people. It was, like, it was unfair because work ethic is so undervalued. And unless you have a mental disability, I truly believe, like, as long as you keep going, you will arrive. Right? You it's either that or you'll die first, but you will arrive. And I just think a lot of people are afraid of Chaz.
And I'm not sure why, but it's always good Chaz I'm good things in my life. So Yeah. I can agree. And and it's uncomfortable. That's why. Right? And so how how do you, like, from a from an ownership Right? Because, again, the person that's listening right now, 6 figures, maybe they have a team of 2, 3, 4, maybe. You know? And and they're scared. They're scared to try to press into that because they're they're seeing the same things that you are right now in business.
People don't wanna work or they don't wanna work hard. And so it makes it difficult because, like, when saying, there's a gap between us as entrepreneurs. That's why we are where we are versus maybe somebody who doesn't wanna put it all on the line like we do. And so what would you say to the entrepreneur listening right now Chaz they're trying to build their team, they're scared to do it. They've tried to do it.
Didn't work, and they're running away from it, but they can't get that some figure mark without a team. We both know Chaz. What would you say to them about? What we're talking about right here? I mean, I think I think most of the entrepreneurs I see that stay stuck, even, like, you know, even even at a 100 K I see this is, like, a month. They're just not good leaders. They don't understand what leading human looks like. And I'll I'll be the first one to admit.
Like, I I I always feel like I have to get better, and I always feel like there's things I should work on. I think, sometimes my temper is a little short and so forth, but Like, I'm not afraid to get in there with the team. Like, I'll get on the calls. Like, you know, I'll get I'll get on reviews. I'll hop on as many calls as they want. Like, I'll do whatever it takes. And most people, they're like, oh, I hired you. Like, here's the SOPs, like, do it.
And it's like, dude, unless you're paying, like, multiple six figures to that person, there's very few people. You can be like, do it. Right? And and usually when you do get to that level, your business is already very big. You've already learned how to work with, like, less skilled individuals. So most people come in. They're less skilled than you. They don't work as hard as you. There's just deficiencies.
And so these owners, like, I'm like, dude, you have to work twice as hard when you build a team because until they are at 80% of your level, they can't step out. So most people can't get to 7 figures because they don't have the skills. Then the ones who struggle to scale past that or or get, you know, multiple 7 they don't know how to lead.
And so I just see them just struggle with, like, people come and they go and, like, they, they get no consistency in results because it's just a total cluster. You know what? And Yep. So that that's what I would say is, like, they have to be willing to lead the team, and it's by example. So, like, I think one thing that I do well is that at at the very least, my team sees how much work I put in. And so no one ever comes to me in Like, Tanner's asking me to do more than he does.
It's like, dude, if anything, I'm doing three times what you're doing. And so there's there's a little bit of respect there in terms, I think, of, like, K. This guy's Chaz, and he's going above and beyond to try to, like, get stuff done. So, like, what can I do to, like, help move the business? Yeah. 100%. And that's that's a a little bit of a personality thing too.
You and I are very similar in that way where a lot of our worth, even personally, just to ourselves is based on productivity, and achievement. And so to your point earlier, I'd rather I'd rather be doing something productive even if it should be given away to somebody else rather than sitting on the couch doing nothing. And so, yeah, you're right. Building building trust inside your team can absolutely be done that way. And then eventually you have to give that stuff away.
But to your point, it's funny I just posted on Facebook about this is Chaz, you know, later or an owner usually is either not delegating enough and they're wearing too many hats. They're doing what you're saying, but for too long, or they're delegating too quickly, which is what you just said. They're giving it away too asked, no structure, no training, no SOPs. They're expecting more than what the person really can get. I say it's for the latter. Like, I I most delegate too fast.
There's very few people I meet that's, like, I'm doing it too long. It's like, they're they're trying to, like, they're trying to get out of the pain as quickly as possible. But I'm like, dude, but when you hire someone, you're looking at 60 days before you step out. You're, you're about to not only pay them, but you're gonna do their job at the beginning stages because the people who want the top bucks, you can't afford them.
Yeah. You know, and so it's such a I'm just kinda piecing this together because a lot of my work and business Chaz done offline, and a lot of yours Chaz done online. And so I wonder that big distinction there is based on that just because I would say most, you know, restaurant owners and contractors and, you know, real estate guys, all the guys that are are more on the offline space, have troubles of getting out of their own way. They're wearing too many their task list is too long.
They need to give it away where the online space Chaz you're trained to get a mentor, get a coaching program, to offload to, you know, get a VA and, you know, like, you're, like, you this is, like, part of the online spaces to, like, give things away. And so maybe that's why you experience more of that just kinda something that came to my mind. Let's flip the script here. Vincent, I'm gonna ask you first. What's a bad decision in business that that was just like, almost detrimental.
I mean, it's kinda hard to think of that being that you guys had so much success, but what was something along the way that was just terrible? And you would never do it again and highly recommend people stay away from it. Oh, man. I think I think hiring the wrong person. It genuinely speaking, I think Tanner will agree. You might have something else to say, but I would say hiring the wrong person. Hiring just to hire somebody so that you can get out.
And this once again comes to delegating too quickly. But, you know, as of recently, we've been hiring in, you know, our sales division, right, for, you know, another coach for Gentry's company. And there's been a lot of due diligence there right now, we're hiring for a coach, and there's been a lot of due diligence.
And so the worst thing you can do is make the hire too quickly just because you need somebody, and then that person ends up leaving after a month or, you know, they're they're so bad at performing their their job. They have to get rid of them sooner than you want. So, yeah, definitely Chaz. Yeah. Okay. Would you agree with that, Tanner? I think it's one of the things.
I think the other thing is, like, overcomplicating the business And I've seen this more as we've scaled is, like, you know, you get bigger and sometimes you think it's, well, I need to add this and I need to add that and I need to add that. But in reality, you need to make it more simple, less complex because it gets hard to scale the more stuff and the more hats you have. And, like, we're kind of experiencing that right now where the business kind of hit a peak.
And then we're like, well, or at least I was. I was like, okay. Well, that just means we need, like, more channels and this and Chaz. Started doing all these things. It made it more complex, and it didn't really even help. And now, like, that we're in this season, I'm like, Hey. How can we simplify what we do? So we can scale easier instead of, like, doing so many different things.
And so I think you see I think you see a lot of owners, especially, like, ones that are not at a super high level yet do that all the time. Like, they're like, oh, let me do YouTube and this and that and podcast and face look. And then, and it's just like, bro, like, it's just some hot, you're just so distracted and none of it's really working great. And it's better off just having, like, 1 or 2 things. And going from there.
So, like, even right now, I had a conversation with my team about stepping back the marketing in terms of, like, all the stuff we offer. It's, like, I think we should dial it back. Like, let's dial it back to, like, a couple things and cut everything because it just simplifies it. And it and it's like, we just spoke on making that really, really, really, really good.
So I I can I can speak to this, from being inside of your coaching program and talking with Benson Benson will know and probably laugh as I share all this, but, you know, I've I've got multiple different companies in different industries, but I came to you guys specifically with with a an offer that we ended up we we still have it, but we we transitioned to really what I was trying to get to?
And that's the reason why I came to you guys, but the journey to get there, man, it was like, I I had all these thoughts and ideas, and I wanted to do all these things. And and and we're still able to do those things, but in the way that we finally got to the place where I can deliver those things, it's in one thing. One thing, one offer, one thing that I can focus on, in in this piece of my portfolio. And and I love it.
It's it makes it so much more simple, but it was getting there and getting through all of the different directions that I thought I needed to go, that obviously even just you guys and your guys' program and do a little plug for you guys, but was able to help even a seasoned, entrepreneur like myself, be able to hone in and go, okay. Like, simplification is really that important. You know? Yeah. So I love that perspective. Okay. So let's let's move on here.
I've got a question about disciplines and, obviously, Tanner and both actually both you, Benson, as well, have spoke about discipline around sports and stuff, but around business decisions. Is there some sort of a discipline or a process that you have around making decisions in the business? I mean, I think 2 things. I I the first thing I do is I look, what's the upside, what's the downside? A lot of times if there's no downside and there's only upside, that's a decent decision.
There's very few times where it's like, well, nothing bad can happen. Only good things can happen, but I shouldn't do it. That's rare. The other thing is then at least with my team, I make the final decisions, but I try to, like, balance the idea. I'm like, this is what's happening. This is what I think does anyone disagree? More times than not, people will be like, no. Like, that's logical, but I I bring it up to at least hear different viewpoints.
To see if there's something I'm missing or they think I'm missing before I make an executive decision because otherwise there's really no point in, like, asking the team. So I as the as the business gets bigger, that's something I've done, but I I mean, that's probably the biggest thing I do, to be honest, like, now. That's great, Vincent. You wanna add anything there? Yeah. I mean, I would just say, like, Tanner does a good job with that just to kinda add on that a little bit.
And what I noticed even with, you know, the division that I'm in charge of with the coaches, is that all come together and see what ideas they may have. And, you know, they'll come together with some ideas. And even if I don't like it, right, you know, I'm giving them the opportunity to come up with ways and think and, you know, actually take action and grow in their positions.
So I think that's one thing that I think a lot of business owners could do well at Chaz in just listening to their team more. You can you can have the final say. That's fine. I think when you're able to get your team more involved, it makes the process more enjoyable for for you, for 1, because you don't have to put as much bandwidth into it.
And then number 2 is it allows your team to feel more fulfilled in their position, which I think, like, if your team fills in line with your vision, then you'll be able to go farther at the end anyways. Yeah. That's huge. I love it. Okay. Are you guys ready for the speed round? Sure. Let's go. Fast. One word answers. If you can, I might dig in afterwards? I'm I'm kinda notorious for that. So I'll ask you both. Tanner first, if there's only one metric that you could track in all the business.
What do you track? What's the one thing? New sales and attrition. If I could only do one of those, then attrition. K. And Benson? I I'm in I'm in fulfillment, so it'd be upgrades for me. Yeah. That's the one metric. Both both associated to sales. And and, obviously, that's a a big part of the business. I'm curious to know your thoughts around attrition. What why why did that come up first?
Because as we're trying to get to the next level of the business, we we realized that, you know, it's far easier to keep the client than get new clients. And, you know, something, like, we literally weren't even tracking it that well until like, recently, and I'm looking, and I'm like, dude, how many clients are we losing a month? Because we got to a pinnacle where do we Wolfe freaking like, a 100 clients a month, like, at 5 figure prices. I mean, it was insane. Plus response. Right?
So Yeah. But I don't think we were ever tracking how much attrition we had. And so what happens is if you can get your attrition low, like, I think the goal, if you can get it down to 10% or less, like, the margins and everything just gets way easier because you don't have to make a 1,000,000 sales every month. But if it's like, you know, 30, 40% where most online businesses are, It's just constant churn and burn, and, it's hard.
And so, you know, we're paying a lot more attention to that now, and it also helps you make a great client experience because if they're leaving, there's a reason they're leaving. And then you find out what those reasons are and you can fill the holes. Yeah. And that's just like, I've just always been so sales oriented that, like, you know, you forget, like, sales is sexy. No one wants to talk about fulfillment, but that's that's how the big boys play.
And so I I've realized as I get older, a lot of the stuff that, like, isn't so sexy to beginners is, like, the boring stuff, the hard stuff. Yep. You know, it's just like, you gotta beat that drum. Over and over again. That's what gets the long term results. I love that perspective too. And even just, to throw 2¢ into the attrition because you can't save everybody. Right?
But Sure. The the the point there is that you're creating this experience that's delivering results, and it's actually about the client, which is goes back to your purpose in being in the business, It's about helping people. It's about serving them. It's about actually delivering what you say that you're gonna deliver. And it's funny. I used to work for a pretty big sales guy. And it it it was like, look, 3 to 4 months and then forget about them. Like, just go get another sale.
And I just I just was like, you know what? You're right. There's a lot of people out there, and we could go make another sale, but Why are we even here? Are we just here for the money? Clearly, we are. And as a human, I think that's what you're describing is that as a human, you realize, well, wait a second. What's happening on the back end. You know? Am I as good as I say that I am? Well, yeah. And it's, yeah, right. So you're not as good as you say you are. It's also long term reputation.
Like, when mean, I'm 4 years in now. And so, I mean, I think we all could look back and say, like, I wish I'd handled that better or that situation better. I mean, I know I definitely have situations with past clients or people where I was like, that wasn't very mature. But long term, if you do the right thing and I think you try to help people and you're, like, you really build a quality product. And on top of the product, Chaz, it's just also giving a shit.
Like, We've really added in a ton of stuff to just enhance the experience that really has nothing to do with results, but it's just It's what are you doing that other people aren't doing? And every time I look at business, it's like, what are we doing that other people are? And every time you're doing something that someone else isn't, it gives you an competitive advantage where people are like, well, the last program didn't give me this or they didn't send me cars.
They didn't send me a gift box. They don't have live events. They don't out to me every, you know, week. Like, they don't have chat. Like, it's just like, what else can we do? And and then so putting more of a focus on Chaz, even if client doesn't get the best results, or they struggle. Like, it's acting like you care. And, obviously, you should care, but it's like, Chaz you even act like it? Cause some businesses, it's just like, you can obviously tell, like, they don't care at all.
And, and that hurts you in the long run. Yeah. I agree. Alright. Next question. What book would you recommend to a 6 figure owner trying to get 7? Mine. I was gonna I was I was giving you I was I served it to you on a film. Oh, man. Lay up, baby. Dude, honestly, I like my book, but the other one is like, her Mosey's book is great. I mean, and he you you could tell, my man, he's got the book right on the screen. There you go.
But, the $100,000,000 offers book, when when I read that book, I thought 2 things. 1, I was like, that was such a great book just about that one thing. And I wish I had done something different with my book because I tried to kinda cover everything.
Yeah. But then the second thing I was was like, I could tell how much time he put into that because my book I don't it's not that I didn't try, but compared to what I read from him, I was like, dude, he really, like, you could tell like, he put time into that book, and that actually set, like, a new bar for me of, like, how much better I need to do because like, it was just so good. And I I I thought that was such a great book and broken down for beginners.
We actually send that book to our clients with my book when they sign up. So That's awesome. Yeah. So just to make it clear, Tanner Chittister infinite income, great book, grabbing on Amazon. Right? Alright. So second to last question, obviously, you guys run a mastermind. So to to intentionally network and mastermind is kind of a dumb question, but maybe I'm gonna change it.
Instead of do you intentionally network and mastermind with other entrepreneurs, what specifically are you looking for when you do it? Cause I already know that you do it, obviously. So, like, when I personally network? Or when you, yeah, or when you when you join a mastermind or when you're trying to get around older elite entrepreneurs, that type of I guess for me, like, I just try to ask the question that, like, needs to be asked.
I try I try to think about what is it that I don't know yet that I need to know, or what are they doing that, I should be doing, or sometimes it's even what are they not doing that I'm doing, that I shouldn't be doing. Right? And so a lot of times I try to shut up and I just try to listen. I try not to say as much. I try to just kinda sit there if they ask me something, I'll answer it, but like, it's it's it's just listening and being, like, I don't need a lot of, like, hand holding.
I just need strategy and higher level thoughts. And I think part of that is why now with all the skills I have, I can take an idea and I can implement it very quickly without any direction. Like, hey, just do this. And it's like, you know, I heard Alex talk about cold outbound. I brought him up a few times, but, you know, we've just been cup good friends. And I was like, k. Like, I need to be doing that. I immediately just, like, started doing it. I've started figuring it out.
We got our metrics where they need to be. You know, it took a while to dial in, but Yeah. That that's like that's what I've looked for is, like, there's it's just who's ahead of me? What are they doing or not doing? And then I just try to listen or ask those right questions, and it usually will come to me if I'm just patient enough instead of, like, you know, go in and ask a bunch of stupid questions and they're just wasting their time like, bro. So don't know if that's a good answer, but No.
It's a great answer, Benson. You wanna add anything to that? Yeah. I think for me, it's a little different in the sense that whenever I I I try to connect with other individuals, I try to be just, like, helpful and give them insight to the to the perspectives that we've experienced just because, like, what's been helpful to us, they might find helpful as well.
So just giving them a new perspective, I think that's probably my favorite part about networking or being in programs or masterminds is you can come together and bounce ideas off other, and then you can feed off of that energy. And you can take certain snippets and components and put that into your own offer and, you know, give it your own twist. That's personally my favorite part. Yeah. I love that. Okay. Last question, Tanner, if you lost it all, what would you do?
Robbie hitting the end so hard. I would smash those things. I remember when I was building the business. I my fingers were getting arthritis, like, not even joking. They they were twitching and, like, hurting. But it it what the cool thing when that happened when I started making online sales, I was like, It's literally just effort. It's literally, like, if you're willing to sit down and just work all day, you could make multiple six figures a year.
Like, easily, Not, yeah, I shouldn't say easily, but it's like, I could've I Chaz make half a $1,000,000 a year just selling my own code on service with one employee and and do that. And, like, and that's the thing I like about growth is, like, you get to new levels and your entire perspective just completely changes in your life. It's, like, a whole new world. Right? Like, you're in Peter Panland or something, and that was cool for me.
And that still happens where I'm like, at this level, and I'm like, oh, yeah. This is kind of the possibilities. This is that. And then someone comes in and they're like, nope. This is the possibility, and and I enjoy that stuff. So Anyways, I've started off tangent, but I I just started messaging people, man. I would just start a new offer or start the same one I have. I'd start reaching out to people and before you know it, I'd be a millionaire again. You know? Yep. 100%.
Vincent, anything to add to that? I mean, did Tanner hit on the head? I mean, just simplify the process focus on money making activities. It like, if that happened to us, it'd be focusing a 100% on money making activities, worry about fulfillment, worry about your funnels, worry about everything later because, like, if you don't have sales, you don't have a business. Like, Mark Cuban has a quote, and I love it.
And I'm paraphrasing, but he pretty much just says, like, Sales is the most important part of your business. And in doing so and getting sales, you're able to actually stay ahead of what your customer's needs are and service them better. And so just some food for thought for those of you who might be, like, too concerned or over concerned about that, but that's what we'd be doing. I love it, guys. Okay. So how does someone connect with you guys? See if you they connect with you.
They wanna reach out. Maybe they wanna join your your program. They wanna they wanna, create a new offer. How do they connect with you? How do they find you? Wolfe, either Benson's Instagram at Benson Chittister or mine at tanner.chittister, and then just delete seals.com. That's kind of our main site. Can go there. If you're scared, you can look us up on Trustpilot. Love that site. We actually started Trustpilot for anyone's listening to verify, review site for clients.
And we actually started that because someone left us a bad review, and now it's like we have, like, 4 bad reviews. I think we have, like, a 138, 5 stars So it was worth it. But, yeah, those those would be kind of the places. Yeah. Yeah. And, obviously, just, as a as a secondary note here, if you are an entrepreneur specifically somebody who's online wanting to scale or or even start a new offer.
When you guys have heard me talk about spending a lot of money on coaches, it's gone right to this guy's pocket. So, And and then he's divided it out over his team, which has been great. So, I just appreciate these guys. Appreciate them being here to give you guys the listeners value because they didn't have to do this. And, and so I just appreciate them for doing that. And if you wanna connect with them, you I would highly recommend it. So, guys, appreciate you being here.
Wishing nothing but absolute success and everything that you do, and, obviously, we're, we're more than connected. So Pleasure, man. Thanks for listening to Gathering the Kings. We hope you got a ton of value today and learned a thing or 2 about taking your business to 7 figures and beyond. If you desire more and want a community around you to help you get there, I want you to go to Gathering the Kings dotcom.
That's Gathering the Kings dot com, I want you to apply for our next becoming a king 90 day intensive. We are extremely exclusive by nature as a group. But that means that we're really wanting only the entrepreneurs who take their business and targets super serious to apply. So if that's you, you think you got what it takes to level up your business want you to go to gatheringthekings.com and apply, and we will see you on the other side.