Lost about $50,000, like, overnight. And I was like, okay. I can either fire everybody, or I can, like, sit down and really figure out what it is that that that we've been doing wrong. The podcast has been revolutionary. As 70% of our clients have come because it's been getting on the which is the name of my of my podcast.
Yeah. We hit, man, when we started putting out content on a daily basis, the 1st month we hit $30,000 a month in revenue in, like, a month time because of the fact that when we started putting it out, we started getting the confidence to say who we are. One video, one clip could change the course of anybody's life. Yeah. Well, you've had 45 minutes. We with me, who would you say plays Chaz Wolfe in in my movie? I I think that, a Ryan Reynolds could could could, could do that.
Yeah. What's up, everybody? I'm Chaz Wolfe, your host. This is gathering the king's podcast. On today's show, I bring you an absolute king in the personal branding industry, Mister Armando Ladoek. He is the director of Ladoek Entertainment He's an actor. He's a singer. He's a filmmaker, an entrepreneur, a coach, and a podcast host of a show called spaghetti on the wall. This guy's got a lot going on, but extremely talented. The things that we discuss in this show.
Armando's 3 steps to process and develop your brand, mapping out a client journey that can transform your business and Armando uses his entertainment and video production superpower to analyze me and see which actor he would type cast me as. If you're looking to have better quality relationships in your business and personal life, build your own personal brand. This episode is for you. Subscribe. Follow like, review, leave us a good comment. Enjoy the show.
Alright, Armando. Welcome to the King stage. My brother. Thanks for being here, man. Oh, man. Always a pleasure with cool people. I've been looking at your stuff, and I dig what y'all do. So I'm Well, hey, you know, it is called Gathering the Kings. And today, we have gathered the personal brand king, the man himself. Have you I I you'd you were just talking off air. Like, you've had your car wrapped in some of this. You've you've done social media marketing. You've done personal branding.
Like, you really like embody this yourself even. You don't just just teach this. Stuff. You you do. Correct. Yeah. I mean, I I'm I'm a real proponent of someone that, like, if I'm going to sell it, then I better be doing it. Right? Cause if it's so great, then why wouldn't I do it? And a lot of marketing companies don't do that. And so I didn't wanna be like all these other marketing companies that are like, well, I can put SEO together for you. I'm like, well, did you do it for yourself?
Not really. You know, because we're busy and blah blah blah and we'll do that. Alright. There's a disconnect. I know I didn't wanna have a disconnect. Yeah. You're that that disconnect Chaz you we I'm sure we'll probably get into in the client journey because you help people do this, but it it erodes trust, honestly. Right? Well, in that moment where you're like, hey. Hey. What can you show me what you've done for yourself? Oh, well, I haven't done it yet.
It's like, oh, Okay. That's interesting. Yeah. Yeah. So when we when we start a mentor of mine, when I first started in this whole project, he was like, you know, Armando, you're you're supposed to be like a a marketing company and video production, and you guys don't do it for yourselves. That's the problem. And and and if you start doing it for yourself, then, you know, the conviction and and how you approach it is gonna be so much different.
And we hit, man, when we started putting out content on a daily basis, the 1st month that I started working with him, we hit $30,000 a month in revenue in, like, a month time because of the fact that when we started putting it out, we started getting the confidence to say who we are.
And and and it just kinda reinforced us as a company and our messaging and the authority credibility, all all that trust, did all of the preselling for us so that when we did get to the conversation, it was just like Yeah. It wasn't the question wasn't whether or not we could help them because they already knew the question was whether or not they believed that we could help them. Yeah. And with the preselling of the videos, it was just a no brainer.
It was a lot easier, right, because it was just tangible and they could see it. Yeah. Yeah. I love your approach. You you just gave us so much and the listener may have just heard, like, we made some content and that was cool, but, like, it goes so much deeper than that. And, basically, the pre framing process or the client journey process. So we're gonna definitely gonna get into that. It's funny what you just said though as far as, like, kinda drinking your own Kool Aid.
I had a guy just in the last couple of weeks asked me to join a mastermind group. And and, obviously, I've rungathering the Kings. Like, this is what I do. I I run and facilitate a very, very in-depth, authentic, high level mastermind. And his approach was, hey. You might need a space to be able to share because it might be difficult in your own space to share your stuff.
I was like, I'm gonna promote an authentic opportunity for people to come and be open and share and learn and not share and be authentic in my own space. Like, that doesn't make any sense. So same thing that you were just saying there as far as, like, using your own stuff. I'm absolutely showing up to the meeting and sharing or you know, using our app to be able to not only just give stuff, but also I want I want help too. So I think that that's pretty important.
Let's get into the client journey because you've already, you know, tipped on it a little bit as far as using content to be able to, like, later benefit growing the business, but a lot of people talk about A lot of people talk about creating videos or posting content, but you say client journey. It's the exact same language that I've used for a long time as well. How do you define that 1st. So I read a really good book. It's called never lose a customer again by Joey Coleman. Have you read it?
I have not. Please share. Okay. So it's fantastic. And I and I just had him on my podcast. This guy is, like, on a whole another level in terms of, like, customer service and how to how to approach it. And he was talking about Let me let me give you the let me give you the the the little backstory on how I even got to that point because, like, we lost, I think, close to $50,000 a month in retaining business Wow. Within, like, 5 days.
And what what was happening was our clients were just dropping off. And I'm like, well, what's going on? What's happening? And they were not happy. They were giving me bad reviews. They were just unclear and and just really not happy. And we were so we were drinking our Kool Aid so much that we had we just became prideful and and and we're just like, ah, we know what we're doing, yada. Yada. And so lost about $50,000, like, overnight.
And I was like, okay, I can either fire everybody or I can, like, sit down and really figure out what it is that that that we've been doing wrong. And and what we found was that there was no real journey and everybody goes on a journey. Whether you map it out or not, everybody's going on a journey. So we were like, man, none of it's mapped out. Right? And we started thinking about the Domino's pizza tracker. I read this book. Joey Coleman's never lose a customer again.
And as I'm reading this book, I'm like, no no wonder everybody was upset. No wonder I I had to go and and chase people down for money and the invoices weren't getting paid and and and the clients were not happy. And so when we mapped it out and we, like, just a lucid do you know a lucid chart? No. It's that flowchart. It's a software.
Yes. Yes. Yes. So we use so we started using flowchart, and we just kinda mapped out the entire journey in terms of not just like where the customer was, but then, like, what are the KPIs for us and who's in charge accountability wise per, you know, per touch point. Right? Yeah. And so we started doing that. And then now the clients were like, okay. We're we're being informed. Right? Everybody's being educated as to where where we are and how we do it because we're living at 247.
They're living at maybe an hour or 2 a month. So they don't know what's going on. Yeah. Well, then that was great. Right? And we were KPIs were up, you know, we were running on EOS. All of this stuff was making sense. But what we didn't do Chaz we started implementing later, and I was having trouble in in my in my marriage, and I reread the book, the 5 love languages.
Yep. And I said, so why can't we sort of incorporate this idea of the 5 love languages with relationships that we have with our clients. Right? It's all relationships. And so so what we did was we went to go high level. And within each which it within each pipeline, we had, yes. Okay. We're gonna send you where you are update wise Domino's pizza tracker. But then we're also going to incorporate a whole another pipeline of the 5 love languages.
So whether we're, hey, we're gonna, compliment them on a post that they did, or we're going to, leave them a Google review, or we're gonna refer them business or we're going to send them a gift or we're gonna try to spend quality time with them, lunch, dinner, a a a a basketball game. And so we started incorporating Chaz, and that was, like, just game changing because now, like, the referrals went up, when we talked to them, they wanted to talk to us. And then I was like, okay.
Then I wanted went went a little bit deeper. I said, okay. Let's do it for clients. Right? But then let's also do it for referral partners because I don't think people are really looking at their referral partners as as, like, a client. Like, they're just like, oh, I'm just gonna you know, Wolfe my client obligations, but we're not really, like, thinking about a referral partner. So I put I put a journey together for my referral partners based on that too. Like, or how do they sell?
What's do they have a webinar? Could we do a joint venture venture webinar? Can I leave them a Google review? Can I refer them business? And I have it placed in there, like, every week. And then it sends me a reminder, either it's automated through an email with a video that we put together that lets them know what we're doing. Yeah. Or it triggers a task that goes, hey, Monique, can you, you know, reach out and and and do that?
And so we we started doing that for referral partners, and then we started doing it for our employees. Wow. Right? Because then we were like, man, what? You know, we're we're treating everybody else like like they matter. And yet the employees who is who are really, like, doing the work we're forgetting about them. Yeah. And so then we started putting it together for the employees.
And so now we have a pipe pipeline for everything through go high level, and it just you know, and it just reminds us or sends out an automation. And, like, it's it's just the preplanned heart touch, you know, contact points. Yeah. Yeah. I love this. I mean, the listener just got I want them to pause hit the rewind button and listen to all that again because everything that you just said, and plus, just to kinda put this out here, this is not something that you just sit down one time.
Like, this this first off, this takes a minute, and this is why you do it for clients because this is like a real deal lift inside of a business. This is real real value here. When you sit down over multiple meetings and really map this out. And then, like you said, assign a team member to one who owns that touchpoint, and then what you can do, which you also said, but I'll fill it out here a little bit, is that you can train that person 2 SOPs specifically for that touch point. It's like, yeah.
Oh. You know, you Chaz hit on all cylinders all the way across and you know, different stages in the business. This is gonna be maybe more thorough than other times. Right? But you've got this intentionality. Not just with clients now, but with vendors, strategic partners, and employees. It Wolfe the person listening right now is like, man, that seems like, a, a lot of work. Or, b, man, everything's so systemized. Is it even real?
Like, do you actually care about them if if it's just a reminder on my calendar? What would you say to those people? I love Chaz. Right? Because people are like, well, it's not authentic. Doesn't feel authentic if you have to plan it, right, like, with with you with my Wolfe. Well, it's, you know, if you don't write it down, then it becomes inauthentic. And I'm like, what is that makes no sense? Right? Cause the intentionality is the fact that you preplanned it. It's the same thing.
If you're preplanning it or or you're doing it on the spot, it's better that you preplan it because then you know you're gonna do it. Right? And so now I have these reminders, and it becomes it it becomes so ingrained that that you you no longer need the reminders because you're like, oh, I I already know.
I'm I'm hitting these people up several times a week with, like, a funny meme or or check out this video is super powerful or or here's value or here's here so and so you really need to meet this person or, you know, and it's just like constant, you know, constant giving, the go giver. You've you've read the go giver. Yep. Yeah. It's Chaz. It's that principle. It's just like, you know, let's let's let's start out that way.
I'm sure in your mastermind, you guys are probably delving into a little bit more of of of of, like, maybe some energy work and things like that And and I would I had a I I just I had a transformation about 3 weeks ago that, like, just shook me. Right? Like, just, like, change change my my fibers of of who I am. Yeah. Okay. And when I cross the threshold, I can never go back. Right? And so I was at a mastermind called the visionary summit.
K. And it's visionaries from across the country, you know, that meet and gather and It's it's it's less about, like, the money making aspect and it's more about the, like, just the connection. And when you get to the top of the mountain, why are you there? What what is the point? Right? Cause a lot of these guys, they're, like, super successful and they got to the mountain and they realized there was just, like, a bunch of vending machines and nothing there's nothing there.
You know, nobody's there. It's just super empty. And so they brought this lady and Lisa Young, who's a a medical doctor, turn, speaker, energy, coach, I would I would say. And she's just start talking about, like, the quantum physics and the energy vibrations and all of this. And I'm I was the type of guy that was just like, no. Logical to tell me about this stuff. If I can't see it, I don't believe it. Right. You know, and so we just kinda delved in.
And then she starts asking me questions, and then we start uncovering things and just Armanda, you're not living authentically. You're just, you know, you're you're living in this imposter syndrome because you because of the trauma that you've had as a kid and you know, Hawkins, the levels of consciousness and you're living in shame most of the time, which is the lowest level of vibration and And it was just like, you just changed me.
And I was like, man, I was so I I was so concerned with me forcing things, and I'm going a 120 miles an hour towards my goal. And I'm just with grit and force Right. I'm making things happen. And she was like, well, if you slow down and maybe ask the question whether or not that goal is where you even need to be going. Like, there's a flow, and you're like, you've cranked off the the the water. And so there's no there's no flow.
You you're just, like, in dry in this dry land when, you know, you could just kinda be tapping into the infinite. Some people call it god, Christianity, Allah, Allah, whatever it is that you believe, but that external energy source that's there for you, that if you just let go and you just tap into it, things will happen magically. And it was like, and we just talked about how I had Gina Wickman on the show. I'm telling you, like, these opportunities started to just pop up.
Almost magically, because I'm just, like, I just I'm clear about what I want. I'm, like, getting super clear. And 4 years ago, I wrote my vision of the business. And I was like, oh, I wanna turn 500 businesses into 7 figure businesses so that they can experience freedom and financial for blah blah blah. It was just words on paper. Yeah. And then I started and then I thought about, you know, after this conference, I was like, man, I wanna, like, what is the vision?
Like, what is it that, like, we actually help people with? And then I figured out with CEOs and and visionaries, we we actually gave them a voice, right, through the process of content creation. They were able to like, get over their own own imposter syndrome, and they were able to, like, put out their content.
And now we're moving into this now that we're, like, I'm thinking in this space, I'm like, well, let's, you know, let's have a conversation about what it is that you really are passionate about. What is one thing that you really wanna get out there? And then when we figure that out on the development end of things, instead of us forcing the content and like, hey. We gotta get Conning out. Let's figure out what that one thing is. That's something that you're super passionate about.
And then when we grab that, then everything else that we do is through the lens of that one thing. And now it just it just We we know we're on brand. We know that they're living authentically. And and a lot of this stuff is really scary work for these guys.
Chaz they don't wanna, like, really put themselves out there that way, but I'm like, but don't but if you start living authentically and if you start living upon unapologetically and you start putting that out there in the in the in your truth, then you can really impact, like, the world, not just not just get money, right, because money's gonna come.
But if you really wanna create impact and you think this way, then then the growth is just gonna be exponential, and and we're already starting to see that, which is just and that's the that's the kick I'm on now. The threshold has been crossed. So I'm kinda like just yelling it over the roof. Yeah. Well, the bell Chaz been running. You can't unring the bell. That's for sure. Especially when it comes to Chaz level of enlightenment where you're like, oh, like, ding.
It this I see something now that I didn't see before. The the overall arching to give us to the listener here, what Armando just gave to you is Uber clarity. Right? Like, we can get into laws of success and how Napoleon Hill breaks all this down even in Thinking Growich's later book. But all of this piece here is you you have to be. And and sometimes before that even happens, you have to first think. And not just all the time, but it's always.
And so all these things that he's been putting out, this vibration, if you will, everything operates. The desk that I'm standing at right has a vibration. This is a frequency. This is not woo. This is science. This is like, like you said, logic. I'm high logic too. It is. It's not it's not maybe it is. Okay. So if that is, then if that is truth, then what else is true? Chaz means that I'm operating on frequency. You know, I've done 450 plus episodes.
I know you've done a ton as well, but when you interview people, there's there's a there's a frequency that goes back and forth between 2 humans. Even though we are light years away from each other physically, I can see you on my screen. I can hear your voice. And as we go back and forth here, I already knew this conversation was gonna be interesting based on the other stuff I've seen of you, and I'm sure you probably felt the same way. This is because we operate at a certain frequency.
And I'll even go as far as to say, some of your clients that find hard to do content. The listener right now might be finding, oh, like, oh, you know, it's difficult or whatever. Look, I feel the same way. I'm an introvert naturally. Right? And I even I even I even, like, ugh, cringe when I say that because it's like, do I really wanna put myself in that box? It's like, okay. Well, I took a survey and it it basically helps me understand where I get my energy.
Okay. Cool. I get energy from being alone. Cool. But I also get energy from being with people because I've told myself that that's how I get energy. And so I bring energy so that I can get energy. Here we are. It's Monday at 8:25 AM my time, and you would not know from my voice. Right? Because here we are making that happen. Agreed. Agreed. It's you know, do you know the Tacoma narrows bridge? No. You're you're bringing all kinds of new stuff here.
Come on. So the Tacoma Arrow's bridge was was built in the fifties, and there's video of it on you on YouTube. Just just search the Tacoma Narrows bridge, but they built the suspended suspension bridge. And what happened was they didn't know that when the wind came through, that it was gonna resonate in the frequency of the bridge. And what happened was you see you see steel and concrete waving Wow. Like, it's just water. And then it just collapses. Right?
Yeah. And so I I learned about that story when I was singing I used to sing barbershop back in the day. And, and so we went to Harmony College, and they talked about this, like, the resident frequency thing. And and it just, like, those 2 things kinda clicked for me a couple of weeks ago when they were talking about, like, the resident frequency and, like, how if we're if we're vibrating high, we're gonna attract that.
And lower frequency, if if if you're meeting someone and they're at a lower frequency and you're vibrating high, like, it's going to shatter that lower frequency. Like, it can't it can't be in the same space. It has to it has to elevate to that, which is kinda crazy to me. When you think about it, how powerful just tapping into the infinite and really tapping into living your authentic self.
And look, When I tell you I lived in shame, I grew up, you know, being the black sheep when I, you know, I read this book called Driven, by, Doctor Bachman Brockman. Anyway, it's called Driven. And and it talks about people like us that have this gene where we just can't stop. It's just we're never satisfied. We have that d 2 d 4 gene where it's just like, man, we have to do Chaz. And it was so validating for me finally like, oh, wow. There is nothing wrong with me.
It just people just didn't understand how to react to me. That's right. And so I lived in shame for, like, years a 1.8 gray point average going, oh, I'm an idiot. Oh, I'm stupid. Oh, you know, I'm always gonna be in trouble. Oh, oh, there's always something wrong with me. Instead of going, oh, wow. This is, you know, this is somebody special. Yep. You know, and and when you start to live authentically, live unapologetically and stop. Armando, you gotta put it down. Armando, bring it down.
Armando, bring it down. Armando, doing yeah. This I'm gonna be loud. I'm gonna be passionate. I might be in your face a little bit. Like, that's just me. And if and that's okay. If that's not for you, that's not for you. And that's totally cool too. You know? But I'm just, you know, I'm done living in this with this mask. I was an actor also for, you know, in 98, and it all makes sense now as to why I got into that space because I was like, oh, if you judge me, it's because of this character.
I'm this character. I'm not Armando, so you can judge that, but you can't judge me. You know, and so now I'm just like, well, you know, it's just me. This is this is who I am, whatever. Yeah. I remember several years ago, I was actually mowing I remember the time, but I was listening to the 10 x rule by Grant Cardone. And that same expression that you just gave of, like, I had permission now to be who I was.
Like, when I was reading his thought process inside of that book, I was like, someone else. This is amazing. It's not just me. Yep. And and, of course, I I don't have nearly the success that that he does yet, but in that moment as a young Chaz, I was like, oh, I don't this is exactly who I'm made to be. Like, a little bit crazy, a lot a bit intense, and nobody is gonna understand me. Oh, great. I look around. Nobody currently understands me. We're good.
Let's just keep going because I've already achieved. You're unique, you know, fine. Whatever. I think that to your point though, it just for the listener, it's like, okay, especially if they're listening here. They're an entrepreneur. They're probably not like anybody else. Christmas, Thanksgiving, time with the family looks probably a little awkward. Like, let's just be honest. Yeah. I had my brother here just a week and a half ago.
He was he's finishing up at veterinarian school, and he did a rotation here in Kansas City and stayed with us for a few weeks. And he's eleven years younger than I am. So we've we've known each other, but there's a there's a gap. Right? And so we got to spend some time together and and we were talking about some money stuff and him planning, getting out of college and stuff. And and I gave him some things to think about. He's like, I just a totally different way to think about it.
He's like, actually, I think that's a little bit of your MO. You just think differently. I'm like, oh, buddy. Just the little tip of the what you know? Yeah. Yeah. For sure. They don't, you know, me and my sister, my sister is my project manager, and she's older than me. Okay. And we're just so different. Yeah. You know, in terms of, like, our thought process and what we do. But another book I read, Patlin Cioni 6 types of working genius. Have you read that?
I am working genius certified, so I'm all in it with you. Oh, there you go. That's awesome, man. Yeah. I I that that really changed the game for me. I I I apologize. I apologize to a lot of people who had discernment as their as their superpower, because I was like, man, I just feel like you're always, like, crapping on the idea, but, no, you're just using your discernment to go, hey, that might not be the best idea in your life. Right. Yeah. You're right.
I should probably sit down and think about that a little bit. That's right. I'm gonna I'm gonna guess that you're a galvanizer. 100%. Yeah. Yeah. What's your second? An invention. An invention. Yeah. Chaz would be my guess. I am a discerner, so I would have been that guy, but, you know, it like you said, it's not necessarily the the pooing on ideas. It's actually going wait a second. There there might be some strategy here. Right? Yeah. I love that.
I love the concept of knowing, you know, personality types and and and how you can really leverage that and make people happier because they're working in what they love to do instead of what you want them to do, which I used to do all the time. Since you're kind of familiar with Chaz, of course, we use Culture Index as well. We try to overlay Culture Index and working genius with our clients because you're right.
Having that joint fulfillment as working genius kinda describes it in the workplace makes for a win win for for the team member as well as for the entrepreneur, And so, like, I I see this as your client journey, though, like, part of the employee journey, if you will. It's like, if I can get them not only hitting on all cylinders, like, up to speed training wise and doing the thing that makes sense for the personality, I got the sales guy in the sales Wolfe.
I got the, you know, the the tech guy in the tech role, but also that working genius piece of, like, what part of the process are they in and what meetings are they a part of, then they they start to really get joy out of what they're doing. How does that fit into the planning ahead and not having it feel authentic because if I know you, like, on a piece of paper, isn't even authentic. You know, I'm kinda st same vein here. What would you like to say about that? In terms of the employee journey?
Yes. Like, okay. So if working genius, if I can have someone take a survey of personality or working genius, And and it's like, oh, okay. Cool. Like, I can see you, and I I put you here. It feels again transactional. Like, I know it's not, obviously, because I use it, but, like, talk to this for a second. There's someone might be listening right now going, yeah, I don't like to use those tools because it doesn't feel like like I I get to know them very well. Right? It's just a piece of paper.
It's just assessment. Yeah. Look. I I don't you know, it's like horoscopes too. You know what I mean? Like, you can't just be like, hanging your hat on on I'm a Capricorn, and this is what I am from now on. You know? But it it does give you insight as to what you like, what your tendencies are, and it also helps with communication if I know that I'm and and I'm I I I love disc as well. Yep. You know? So when I'm if I know that somebody's a a a high I and a high d, you know what I mean?
Then I'm just gonna crank up the enthusiasm and give them the I love that that does that. Thumbs up. Yeah. Just the whole thing. But I the enthusiasm and then just give them the facts. Don't get caught up in the weeds, you know, but if you're they're an s type, then I'm gonna have to sit down and and and get more touchy feely about the whole thing. And if there's c types, then, you know, let's get analytical, and I'm a give you all the stats and you know, and and sort of talk to you in that way.
And you can really when you start to study this a little bit more, you can start to feel within a 5, 10 minute process. Where they fall in the categories because they'll if they're high d, they're gonna cut you off quick, get to the point, you know, speed this up. They're looking at their time.
They're you know, scrolling, you know, if they're if they're s's, they're gonna just, you know, make make a lot of eye contact and slow it down a bit and you know, wanna talk about things a little bit more. Eyes are gonna be like, you know, super energized, you know, just the the sizzle is is super important to them, you know, and the c's are gonna be like, alright. Let's Where's the spreadsheet? What what what is this? What what what do you want? What is it that, you know?
Yeah. And just get, you know, super cold, but analytical. You know? And so I all of those things together when I'm thinking about it. And as I, you know, as I get further along into my entrepreneurship and the more people I talk to on my podcast, it's all about relationships. You know, it really is all about that. And when I make Chaz, when I start to focus on those things that make me a better communicator and want to communicate better, people feel it.
And so that I think that that's where the on authenticity comes from and and why that stuff works, not necessarily because I'm like, it's a tactic in order to get something. Right. And that's look. I I was that guy for a long time. Trojan, I would Trojan horse the shit out of things. Trojan horse stuff is just people feel that really quickly.
And that comes back to that imposter syndrome of not living authentically and not thinking that you're worth what it is that that you do and how you help, you know, and you feel like you have to kinda trick somebody into Totally. To to to doing business with you. And that's when the when people talk about manipulation and and sales and they don't wanna be sales y, it's because that is because you don't really feel like you're your offer or what you do is worth the money.
Because when you do, then that conversation is easy. Because they're like, yeah. I how much is it? Let's go. Right. Well, and you've added the value. I wanna work with you. Exactly. Yeah. Hey, Kings and Queens. Jazz Wolfe. I wanna to you about something that's super important to me. We put a lot of time and effort. We, meaning myself and my team, into this podcast, into the content that goes every single day.
And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too. So we would love, if you would like, comment, share, leave a review, post, share again, all of the things on social media, on all the different platforms, or even on the podcast mediums of Apple And Spotify. We would love to be able to get our content into more hands, more entrepreneurs so they can grow their business as quick possible.
Together, we are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights. So let's do this. Let's help each other grow. Yeah. I think even just like this podcast process, so I'm not sure of how you've seen your show, but I have been on plenty of shows even before I started my own. And you know, a couple of them you get to the end, and it's like, oh, dang. I didn't bummer. This is a sales call. Bummer, dude. Like, I was really enjoying this.
And then Yep. And then here, you hit me out of left field. And it's so funny because as we built out the show, you know, like, don't be dumb. I have strategic people on show. Like, whether it's a relationship that's gonna maybe turn into a client or relationship that's gonna be strategic from a partnership, a relationship that can connect me with somebody else, like, Like, don't be silly. Like, I don't just have anybody on the show. We have a qualification process. We have an interview process.
Like, I wanna know. Sure. How is this gonna benefit the both of us? But I don't actually know. It's not like it sets up for another call. Right? We've had we've had people join the we've had people join the mastermind. We've had people that I've flown and had lunch with, and people have referred me to other people, and we do we have got we've created strategic partnerships with people that have been on the show. Like, it has been completely life giving.
And I think mostly I mean, I come from 20 years sales experience. I built a sales team for Grant Cardone. Like, talk about, like, forced sales process. Like, that's the guy. Right. And and it's like, no. I don't I I've never been like that. I've never had to be or sell like that in order to be a top producer. And the show, to your point, has been the exact same.
It's like, no. I'm just gonna shake hands with a bunch of amazing people, and we'll just see what happens, but I want you to press into this a little bit. Tell me what your experience with your show because then I'm gonna take this to creating relationships and referral partners, which is a big part of what you talk about. I I call it the trifecta. And when I when I do that, don't don't it's not illuminati. I just it's just a triangle. That's a it's just a triangle.
So triangle, it's the my trifect. That's my 3 my 3 point process for how we help people develop their personal brands and get it out there and amplify the message. So the first quadrant is the the customer journey because I don't I I I always map it out ahead of time because if you don't know what your customer journey is, then it doesn't matter if you bring in a bunch of people.
If you don't have a a flow for them to go through and how you want them to interact with the business, Like, you're doing them a disservice, plus you're doing yourself a disservice. So Yeah. We really get clear about what it is that you're doing, how people are interacting with your business, how you help, and then that way we can create things around that, which at the top is your podcast. Right?
And so when we come out, our our thing is that we come out once a month and we shoot a 150 to 200 pieces of content in a day. And that also includes your podcast. So, basically, we figure out, okay. What is it that that your one thing we tie that to your podcast. Right? And then we set up at 8, 9 o'clock. You have a podcast guest from 9 to 9:30. Then from 9:30 to 10, we do a bunch of q and a, 10 o'clock, another podcast guest to 10:30, then 10:30 to 11.
We're doing another set of q and a. 11 o'clock another podcast guest, 11:30, same deal. Then we take lunch, then we roll into creating all of their customer journey videos. Right? So we'll do all of Chaz. And then we'll finish the day off with, like, another set of q and a's, but, like, throughout the town, you know, just kind of fun stuff. Right? So it's different locations, different outfits. And so that's what the day consists of. And then the 3rd quadrant is the organic social.
So we just take clips from, you know, from that day, and then we're posting it across all platforms, social media, you know, TikTok, Facebook, Instagram, the whole line. So I like to call it that the trifecta too. So to your point, The podcast has been revolutionary. As 70% of our clients have come because it's spaghetti on the wall, which is the on my podcast. Yeah. And it's because, to your point, like, I wasn't I wasn't getting them on to sell them.
I was just getting them on 1 because they, you know, they could teach me something. Right? 2, we can talk about, like, things that are gonna actually help people not just like, let's have a conversation to have a conversation. You know? And I love how you're super intentional about this too. I like, when I first started my podcast, it wasn't as intentional, but now it is because it's like, okay.
If I'm gonna have, like, a Gina Wickman on, like, Chaz can we it it is there 1 or 2 things that they can garner from this podcast that could change their life? To a point, a video a video can chain one video, one clip could change the course of anybody's life. And I'll tell you how it has with Bernay Brown who you know, Bernay Brown. Right? Yeah. Yeah. So I watched she wasn't on my show, but but I, I am right. Of setting it up. So she was on my show.
No. I was watching a video of her on a podcast, talk about how before she comes home, She has a conversation with her husband, either through text or a phone call, and they have a scale of 1 to 10. Where are they? One being, you know, super down in the dumps, 10 being amazing. And so they tell each other where they're at. You know? And so when they get home, if she's at a 3 and he's at a 3, well, then they're gonna give each other and they're gonna really be there for each other.
But if he's at a 10 and she's at a 1, Wolfe, then he knows he's gonna have to do the heavy lifting, you know, or if they're both at a 10, will they know where they're gonna be? And it was so crazy because I was like, that one video, I I I was I told my wife and I was like, hey. Why don't we just start doing this? Before I get home, I wanna know where you're at. You know, and you can tell me where I'm at.
And now when we get home, there's there's this I I I'm greeting you in a way where I know where you're where you are, and I can provide grace and be more, you know, just just more connected. And that one video, right, changed my relationship And that's the thing about social media these days. And, you know, I know there's a lot of content out there. There's a lot. Totally.
But if you can if you can live authentic authentically and if you can figure out that one thing and something that's super powerful to you and that you know that What we ask our clients to do when we're digging in on the development side and should figure out that one thing a lot of times it's it's tied to a traumatic experience. Right? It's it is the thing that got them to where there are today. Right?
I had a client in Fort Lauderdale, their work injury firm, and we're sort of kind of going through this rebrand. And I said I said, let let's talk about where you, you know, let's talk about what sort of things that you've gone through. And she said, well, I'm a cancer survivor. Just kinda Yeah. Just not sure. Chaz if nothing. As if nothing. Right? And I was like, hold on. Wait. Time out. You you you survived cancer. What? Tell me the story.
And she said, oh, Wolfe, I just had I just had my first child. I wasn't feeling right. I knew I wasn't feeling right. I talked to the doctors. The doctors were like, no. It's just hormonal. Don't worry about it. She took it upon herself to do, you know, her own research, found out that this was this really rare cancer, ended up going to New York and eradicated it, luckily, but she just blew past Chaz and her imposter syndrome came through going, well, who wants another cancer survivor story?
Why does it matter? Blah blah blah blah. And I said, well, let me ask you a question. If if this story could affect one person to empower them to maybe do maybe get a second opinion and that saves their life, and then that ripple effect of them still being here I mean, it is when you think about that on a quantum mechanic and quantum mechanics level. Yep. I mean, it is just wow. The ripple effects. And that's when I was just like, Wolfe. This is This is super powerful.
I'm I'm in a different realm, which is, like, now I'm, I'm, like, I gotta really tap into to the infinite because, like, if I think that this gonna be me talking to somebody going, you know, oh, this is what you need to be doing. I feel like these days, I'm just a vessel. As we talk about it, I just really sounding really woo these days. I'm just telling you, man. I'm like Just living the cliche. That's all. Yeah. But I'm just like, I am.
I just I gotta be a vessel, and the things are gonna come out of me, and and and they they don't necessarily need to come from me, from this ego, level just like this this tapping into the infinite. And hopefully, I can get them to to to really realize their power. And when they do that, then they can start living that way. And it's just like, oh, man.
We're now we're now we're doing something that's super impactful because, look, this world Chaz we're, you know, p Diddy and and and I just watched this quiet on set show, you know, that I mean, it was just all of this all of this negative stuff. And I'm like, man, Chaz we really need is is is is a higher vibration and and just a a thought mindset shift. Yeah. Globally. I loved how you helped her, you know, just really the importance of the 1, but it's not even really just the one.
I've done the same equation with, actually a few people here on the show. It's like, how many employees do you have? Okay. Great. How many members of their family? K. How many clients do you have? How many members of their family? Many people in your community? Like, you just pretty quick within just the people who are alive currently, not even future generations who will be impacted by those people like you were just describing. It's like thousands. And when I realize that, it's like, oh, wow.
Like, literally, my decision's today right now. Are gonna impact thousands. This conversation, I don't know how many hundreds or thousands of people are gonna see this in the next couple of weeks. Because, you know, who knows what YouTube will bring. But over the next 20 years, that one person that hurt that saw it, and then did X Y Z with it. You know, I don't know. To your point, I just love that. I love that that big ripple effect process.
How have you used kinda kinda circle back here on the the trifect? I love your your little description there. Referral partners and creating relationships, networking. You talk a lot about this. We were kinda just hitting on the value of relationships and being authentic about it and maybe not as you know, sales y or pushy through the process, but talk a little bit more about referral partners specifically. They're listening right now.
Maybe he's a contractor or maybe he or she runs a agency like you or maybe, you know, whatever their business is, why are strategic partnerships or referral partnerships important and how are you help your clients built them. I brought one person on my podcast who who referred me about half a $1,000,000 worth of business. One one relationship, one partner. So when you start the there's a book. 10 x is easier than 2 x by Dan Sullivan. You've read it?
Yeah. When you start thinking in those terms in in, like, okay. I could continue to hit one person up at at a time. One person, one person, one person, or I can start to develop relationships with a person that already has the clout. There's there's a really amazing story. Rockefeller told about and I don't know if you know this story, but he he somebody went to him to borrow wanna borrow a $100,000. And he was like, I'm not gonna do that.
But what I am gonna do I'm gonna walk up and down the stock exchange with my arm around you, having a conversation. And by the end of the day, everybody's gonna wanna do business with And that's the same thing. Right?
That that's how powerful podcasting and and referral partnerships are these days is that if you can if you can align yourself with, like, one person who can open the door for you and they can really understand what it is that you do and how you help and And when we when you know what that one thing is, when when you know how you help and when you know that the target market is gonna find you because you're that is that is who you are, then it's gonna be a lot easier to refer you business too.
And when you're in contact with your referral partners in a way that's more meaningful instead of like, I'm reaching out again this week to just stay in contact. Yeah. Like, it's just not, you know, it's just not a thing. Like, I try to I try to help them. I try to, like, you know, go, hey, you know, it do you have a webinar? You know, tell me how do I how how do I sell you? You know, and, like, I put it on them all always. I'm just asking them questions throughout, like, the weeks.
And I really get to understand who they are. And then I'm like, ah, this is I I can connect you with so many people now because I really understand you. And then they're like, oh Armando, I I'm gonna do the same. I'm gonna do the same. I'm gonna do this. Uh-uh. I'm gonna do the same. And you'll you'll know too also within real quick, like, when you start giving to somebody, whether or not they're gonna reciprocate, and that's not why you do it. Right? Like, the the reciprocation isn't yeah.
But there is an indicator that's like, okay. This is probably gonna be more of a me giving situation. And, look, that's that may be where they are in their journey. And that's okay too. I'm not judging them for it. If I can provide value and I can help them with without expecting anything in return, that's fine too, you know, because somehow some way it's gonna come back. You know, whether it's even just me doing more reps on connecting with people. Like, just that is is worth it from you.
Yeah. Yeah. It's huge. I think that the the mindset there is it's so it's so easy to get trapped in the give, you know, tick for attack. However, you know, I just wanna encourage that, you know, the listener isn't, like, you can't just give to everybody all the time, and now that's not I know it's not what you're saying. Because there are empty places where you can give.
And you just you just give, and you'll give, and you'll give, and you'll give forever because there's not it's not actually a good soil. Right? So you can still plant seeds in the bad soil and no harvest is gonna come up. So you still gotta make sure that the soil is good. And if you're a little uncertain or if maybe it's newer soil. That's okay. Like, the those things are still good. Maybe that's a 10 year or a 20 year or a 100 year. Type of return. You just never know.
You did this really cool thing with your team. I saw a clip on it. So I want you to talk about why you did this, and then I got a kind of an interesting question for you. You created or you had you signed actors for each one of your team. Like, if you were gonna do, like, a movie for your business, and and you're like, this guy would play this and this guy Wolfe play that guy. Tell me about what this was all about for you. So, you know, we come from a film background.
I've been, you know, been doing television and film since since 2005 and then theater since 98. So we just finished a trailer for our company called Continental clients. It was like a action movie that we put together. Yeah. So I just I I like I I just like to do more fun things. It wasn't necessarily a a reason behind it so much as to just have more just to have fun with, you know, with how people view you in the lens of, like, who could play you as an actor. You know?
And that was just it's just more it was a month fun thing to do. I I try to I try to keep things fun around here because obviously we're, you know, in production too. So Right. We, you know, we're not accountants. So let's do more fun things. There's not not so many c's that work over there, or maybe they're just behind the camera. Is that what you're saying?
Yeah. Yeah. No. There's definitely some c's around here, but they're more on, you know, CFO side and, you know, which I'm very thankful and glad for this folks. They like to count dollars and it's good because, you know, profiles like yours don't count dollars. It's not even though you don't even like to. You just don't. I just don't. I'm not I'm not interested in it. You know, I'm not gonna I'm not gonna go for the bargain.
I'm not even looking at it, you know, but that I can't that that's the deep personality. It's just, like, Alright. Let me get out of here. Why am I shopping? Like, if I can get somebody to shop for me, that'd be even better. Yeah. Well, you've had 45 minutes with me. Who would you say plays Chaz in in my movie? Chaswolf. I Chaz think Chaz, Ryan Reynolds could could could, could do that. Yeah. Yeah. I see. This is a superpower.
I knew it was a superpower, but I thought I'd put you on the on the spot here to see. Well, I used to teach actors. And so part for the first thing that I that I would do is I would do a type typecasting workshop. Right? And it it's so funny because, like, all of this stuff makes sense now. Because when we're when you're getting typecast, like, if I'm looking at you, I'm going, okay. How am I gonna take headshots? How am I gonna promote you Chaz if I'm your agent?
So I would look at you and go, okay. This guy has a beard. He's, you know, he's wearing a t shirt. He's he's he's has a beard, but it's clean. Right? So it's not just, like, out here looking looking rough. You you got a haircut. You know what I mean? You're you're probably in your thirties, 30, 30 to 35, maybe, you know, you're probably like I I would probably cast you as an entrepreneur.
I would probably cast you as the friend of the the protagonist Although if you, you know, if you shaved, you know, if you shaved, you could probably be the the the lead, you know, you could probably do some action stuff I could see you doing, like, you you you have kind eyes So if you I could see you being involved in, like, like, the Mayans, but, like, you get pulled into it because you just got pulled into it, not because, like, you were searching for it.
Like, you were just Sure. Your friend may have been in it. Now you're in it. Now you're just, like, you know, I don't know what I'm what I'm doing here. So that's how, you know, those are the things that I would cash you as. That's funny. If I was, like, kinda looking at you. If we weren't if we weren't into the the the woo topic well enough. I wanna just bring the entrepreneur or bring the listener to, flow state because you, my friend, were just in flow state.
I don't have a clue if any of those things are accurate from a perspective of of me, but you, my friend, were just in flow state, and I loved every moment of it. So thank you for showing us your superpower. Portia, the, art of the impossible. Stephen Cotler talks about the flow state, and that is an incredible, incredible place. So, anyway, One last question here for you.
Armando, I gotta know if you could, you know, reel back the clock, talk to the younger Armando, What would you whisper in his ear? Nothing's wrong with you. Nothing's wrong with you. You're just just just live your journey. You're gonna go through, you know, you're gonna go through it, like to everybody else. Like, it's just life, you know, but don't go through life thinking that something's wrong with you. You know, that's what I would tell myself. Super powerful.
Well, I wanna give the opportunity to the listener to connect with you. You obviously have several services inside of your business. You help with the people with the trifecta. Really, you're helping personal brands a row, but you're helping them with the podcast. You're helping them with content. You're helping them with social media. You got all kinds of stuff that you do inside of that. Tell us How can we find you? How can they get a call with you?
How can they grow their personal brand with you? Sure. Well, the Dukeentertainment.com If you Google Me too, Armando, Leduc, you'll I'm super easy to find. If you send us a DM, LinkedIn, Facebook, Instagram, we're very you know, we're we're really on top of Chaz. So we can, you know, respond to you. We are changing. We are rebranding to the Leduc agency, but Leduc Entertainment dotcom will push to the new to the new website.
So 2, 3 years from now, if you're listening to this, it'll be the Ladoop Agency. There you go. Chaz you've already spent time, visualizing and making come to fruition. So I'm sure the all those things that you've been thinking about are are in motion. Armando an incredible conversation. Thank you so much for being here. You have a great business. I love that you've taken your personal stuff, and you are now helping other people do the same. In fact, actually what you're helping them do.
Take their personal stuff and help other people's do the same. It really is a huge impact, and I I've enjoyed this conversation. Thanks for being here, brother. Hey, man. Thank you so much, Chaz. Thank you for listening to Gathering the Kings today. I hope that you were able to pull out a few nuggets to go apply into your business right away.
More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself doing it all on your own, carrying the weight all by yourself. What I have realized, not only in my own journey from multiple businesses in multiple different industries and now interviewing over 2 or 300. Other very successful 789 figure business owners is that it's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs.
In fact, we are putting together 1 1000 kings, specifically who are grateful, but not done. We're intentionally assembling kings who fight tooth and nail for their business, family, communities, and here's what we believe Chaz in the pursuit of excellence in those areas, that it ignites within us the responsibility to govern power and forge is lasting legacy. So if that relates and resonates with you and you know that you need people around you, qualified other very successful business owners.
I want you to go to gathering the king's dot com. I want you to take a look at what we're doing and see if it makes sense for you to be part of. Our pursuit to 1000 kings. Talk soon.