But if I have money, I have more value to give. Why? Cause not only can I solve your problems and all those other ways, but now I can write a check? And sometimes, brother, a check is what's gonna solve this problem. The more hands you shake, the more money you make. Period. K? You wanna make more money, and you you're not gonna get any better. You're not gonna practice. You're not gonna read any books.
You're not gonna hire coaching, you're not gonna do anything and you wanna make more money than you are right now. I guarantee you this will do it. Talk to more people than you're talking to right now. See, it's always mindset skill set or habits. Your problem, if you have one. Is your mindset? What's up, everybody? I'm Chaz Wolfe gathering the Kings podcast. Coming back to you here today. This king on the stage here today is unique. Well, we're all unique.
But I've got an extra special guest here today, Mister Brad Lee. Brad is the godfather of elearning interactive video. He's a tech founder, sales expert, teacher, businessman, public figure, influencer, content creator, author speaker, CEO, philosopher for investor, entrepreneur, pro podcaster, father, and husband. And I believe it's your main mission to get the knowledge from people that have it and give it to the people that need it. Brad? Welcome to the King stage. How are you?
Well, I'm excellent. Thank you for having me, man. That's a that's quite the the list. You forgot it, doesn't, but that's okay. No. Just joking. Oh, I stole it from your website, bro. So No. I know. But, like, how many can you list? You know? It's like, when you start trying to tell someone, you know, what you've done, you get to a point where it's like, well, I'm also a father. I'm also, shit. I'm also a great brother. Like, you know, how many do you do?
To get to get the gist, but I think you did it perfectly. Thank you. Well, I I think that if they don't know your name, they should. I'm thankful to have known your name for a long time now, and I'm completely honored that you would spend some time here with us today. I wanna jump right into it because I know you're a straight shooter. You keep it real, as they say.
So, the the piece that I wanna jump right into, is I would ask you how you're doing today, but I already know that you would say you're amazing. And there's a particular reason that you would say that you're amazing. Why? Well, number 1, because it's the truth, but, you know, uh-uh, the answer I think you're you're you're driving at is number 1, I'm the one in charge. So if it wasn't going well, it's my fault, and I don't complain about things that I've chose to do. Right?
So there's no complaining there. But in reality, I think it's because I base everything on gratitude. Like, to me, I woke up this morning. The the the whole entire day is going to be amazing because of that. The question is is how amazing will it get? I mean, you could even get better news Is there better news? I don't think so. So I've already got the best news possible. So every time someone says, you know, how are you doing?
I think to myself, well, Unbelievable, first of all, second of all, you wasted a question because I'm the one driving. So if I'm not doing well, I probably wouldn't tell you anyway. Why? Yeah. Because I wouldn't want to, let you know that I'm a I'm a I'm a, you know, bad driver. Exactly. The the gratitude piece, it really does unlock quite a bit. You go through this in your book. But but simplistically, it's positioning yourself for what value.
Like, you have this example of waking up tomorrow or a million bucks or 10,000,000 bucks. You know, and and that puts it in perspective for you. So give it that perspective. And how does that give you gratitude? Well, I think it gives me a a a different perspective than most, and the perspective is based in gratitude. And and how how I explained it one time, and it's went like, viral. I've seen people in other countries, other languages saying the same question.
And and what I said was, you know, how would you feel if I gave you a $1,000,000? Because when people think that and it's like, really try to feel like, what would that feel like? And if you're already, you know, wealthy, you'd be like, well, no, no, not not the same. Right. Well, okay. So go 10,000,000. Go a 100,000,000. Go a 1,000,000,000. Go whatever makes the point, because the point is is what if I gave you, you know, $10,000,000 cash? How would you feel?
And people Wolfe be like, well, oh my god. I'd be like freaking out. I'd be like so excited. I'd be so relieved. I'd I'd feel so good about every thing, and nobody could ruin my day. I'd be in such a positive mood. And I think to myself, okay. Cool. I would too. That makes sense. That's a really good thing to have happened. Right? But now if I said I'll I'll give you the 10,000,000, but you can't wake up tomorrow. You're done. The life's over. You know? We're gonna at midnight, you're done.
Would you take the 10,000,000? Everyone says, well, of course not. So my question is, then you admit that waking up tomorrow morning is worth more than that $10,000,000. Absolutely. Okay. Well, then how Chaz we don't act the same? Yeah. When we wake up every day. Because we take it for granted. And so what I do, I put a sign on my wall a long time ago. They said, congratulations. You get another day.
So I would look at the sign and remember, even though I had all these problems and issues, you know. Man, I'm happy now. Like, you know, I I recognize I get another day, man. What an unbelievable gift I'm I am so and it shifts my perspective to one of optimism and and and and, you know, abundance. You know, my perspective is different than most. Someone asked me one time on a podcast. Hey. What it feel like to be homeless and and and, you know, but the rock bottom, I think they said.
And I said, I don't I don't really think I've been rock bottom. They're like, what do you mean? You said you were homeless. And I'm like, yeah. But number 1, it wasn't that long. Number 2, it was the beach. Yeah. So so really, the the the whole trick is to shift your perspective of you know, one of optimism. And I do that by realizing how valuable just even getting the day is. Because it it truly is a gift.
And if we don't under understand and appreciate how lucky we are to just open the eyes, we can walk, we can talk, we can see, know, and some of us are thinking, well, speak for yourself. I can't. Well, again, that's my point. Like, then you better be thankful and grateful because guess what? There's someone that didn't wake up. Yeah. You're worried about having no leg. You know, there's someone that didn't wake up.
You know, I I I remember saying a long time ago, I don't know who authored wasn't me, but it's great. It was, you know, I was pissed off that I had no shoes until I met a man with no feet. Yep. Yep. Yeah. All the way until there is no more life, you know, to your point. Why do you think that obviously, you gave us the the the the reason there, which is people aren't grad or they don't have gratitude because they take it for granted. Why do you think that that is?
Why do you think that they they lean more towards taking it for granted. I don't think it's a conscious thing. I think it's just a habitual thing. You know, we forget just like sometimes our wives you know, we forget to date them. We forget to love them. We we did in the beginning, which is why there are wives. And then after we marry them, we forget You know? Yeah. It's not I don't think it's intentional. I don't think dudes are like, yeah. No. She's mine. I can treat her like, hell.
I mean, I'm sure there are some like that, but, no, Most guys just forget why familiarity. You know? I think that happens with life. It happens with the wife. It happens with relationships. You know? It's hard, man.
Sometimes it's hard to remember you know, to be to be grateful, especially with the, you know, with all the negativity, the mainstream media serves up, you know, the social media now is like, you know, you think you're a loser because you don't have Rolls Royce's and private jets when in fact neither does the person that that you're watching 9 times 10 to 10. They're just baking it. But, like Yeah. Exactly. It's easier than ever to kinda start, you know, feeling the weight.
But I just tell people, listen. Just remember, did you open your eyes today? Great. Then it's a good day. The question is how good is it gonna get? There's a there's a book on peak performance by, Stephen Cutler, where he breaks this down, like, scientifically, like, gratitude, like, literally opens it up to positive thinking as opposed to negative, which is what you just said. You, like, you know, all the negative stuff out there, gratitude is actually the segue. To getting away from all that.
It's called, impossible, part of the impossible, I believe, a Steven Cutler, He's got a mindset program. Actually, I had his, his cofounder, speak in one of our events, but Yeah. The the the gratitude piece there is is really kind of baseline. You know, it's really easy to do, but to your point, it's easy not to do. It's one of those cliches. Right? What do you think? I mean, you kinda just brought up, you know, marriage, family, and kind of, you know, that that angle.
You talk about it actually quite a bit. Probably more than other influencers, if you Wolfe. But why do you think that, you know, the family unit or maybe the Rolls Royce has been become more important than the family unit. Like, when I look at an influencer, they're flashing the the roles as opposed to that I'm still married or that I have you know, uh-uh, thriving marriage, something like that?
Well, because I don't believe the thriving marriage and the other things attract as strongly And a lot of these guys are trying to grow their their following and and create a brand. And, you know, they use those accomplishments as proof that they know what they're talking about. You know, a lot of people's parents been married for 50 years, but they're not necessarily successful. But again, how do you define success? Who are you talking with? I had a guy named dry Creek Duane on my podcast.
And he's got, like, a million subs on YouTube. And he's just a good old good old dude cowboy. He's a he's a horseman is what he is. But, you know, good old, you know, salt of the earth kinda guy, you know, not into money, you know, just into living and happy man, his followers, I I just said he should scale his business. He's not charging enough. He could do this, this, this, this, like, I'm thinking all business and how you make more.
And so you can make, you know, if you make more, you can make a bigger impact because, have more resources and money to do it. So it's actually a a a actually quite intelligent and honest thing to do and think, but his viewers, like, attacked me saying, you know, leave Dwayne alone, you know, not Chaz not everything's about money. And, man, you slick Rick corporate guys just wanna come in and then you think it's all about screw the little people.
And it's like, their mindset on money is what's keeping them down. That's right. And they wanna justify that it's okay to be broke. Listen, I agree it's okay to be broke, but I also agree I mean, I don't agree that you should be. Right? Yeah. If you're broke, it's 100% because your mindset, your skill set, or your habits. There's only 3 reasons why you're broke. And if you wanna be a king, right, you gotta provide for your family. You gotta provide and protect.
Period. And again, I'm I'm I'm 100% on that side of the fence. People always ask me, well, what about if the wife works? Listen, the wife can work if that doesn't stop you from providing and protecting. That's your role. That's your responsibility. It's not hers. It's yours. Try. So you better do it. Now if she wants to work and contribute to that, good for her. She doesn't have to, not in my book. And, again, who who says my book's the right book? Well, I do. I do. But that's just my book.
Like, it's my book. I get to determine what's good and bad. If someone else wants to model that, great. If you're gonna model what I think, you're gonna provide and protect for your family. You gotta have money to do that, brother. You gotta have money to do that. Now there are some people that might wanna argue that you can be a king without money, I would argue. No. You're not a very good king without money. You're not a good example. You're not you're you you you you I mean, I would disagree.
Now, again, Some people are gonna argue this point make me look bad for saying that because I agree. You don't have to have money. You can give people your time. You can give people your respect and your loyalty and your trust and your and your guidance and your and your knowledge. Yes. Of course. There's a lot of value you can give without money. But if I have money, I have more value to give. Why?
Cause not only can I solve your problems and all those other ways, But now I can write a check, and sometimes, brother, a check is what's gonna solve this problem? You Chaz give me all the advice in the world so I don't lose my house next time. But how about save my house now when I need something written, you know, paid? But anyway, I don't wanna get too crazy on that. Point being is No. Dude, you need to make money. And and and if you're the female, well, then you nurture and you support.
That's your role. So is it the is it the father's job to come home and make sure the kids are fed? Well, no. Not in my not in my world. Why? Well, because if you look at how, you know, nature has it, women have built in feeding mechanisms. Couple. Right? So who's supposed to feed? Okay. Well, the well, the mother is the is the nurture and the supporter of the family. The father, the the the man, is the protector and the provider of the family.
And together, The whole family is provided for protected, nurtured, and supported, and that's how it should be in my mind. Now If the wife wants to work and contribute to to the to the man's responsibility, wonderful. No. Nothing wrong with that. And if the man wants to nurture and support his family, also which he should. Cause again, if you ask me, they both should do both roles, but whose role is it? Who's responsible? Who who owns it? Who owns it?
And to me, you can't say you can't call someone a king. If they're not in my mind doing those things. You're not a king to me. You know, you might be a king in your own mind, but what is a king? Yeah. Yeah. Yeah. Well, I think you're spot on. Julie and I and my wife, we we run our house the same way. And, yeah, maybe more traditional, in your, perspective there. Which is similar to mine. Again, I love your thought on. This is my book. I get to write my own book. That's the beauty of it.
And so, again, if someone's gonna model after me, then that's this is what I'm gonna agree with and Brad is The the the cool thing is you've probably seen this with with your house as Wolfe, but when Julie understood her role fully, and understood my role and vice versa, then it's like, I can run as fast as I can. Hundred miles is not right here. I don't have to, like, worry about getting in the way because I can just run. She's not in the way. I'm not in the way. I'm not in her way.
She can run. And so if we truly are, like, clear and then we're running fast, then we get a lot done, and it actually works out really, really well. She owns her stuff. I own mine. We collaborate on some, but it's just a really efficient way to do it. It's not just even biological. It's efficient. Just remember, it's possible for you both to be running and you run into raw to the wrong people. So that's right. You know, always always always take time to communicate You know what I mean?
Include each other. I I I would Do you guys do a family meeting? What's that? Do you guys do, like, a regular family meeting? No. I mean, not like, you know, no. We don't. And I and I find it hard to believe that anybody really does. And if they do, it's like, dang, dude. That's So to me, it's a little bit, you know, it's intense. I don't know if I wanna be in that family. You know, my my dad made me, you know, family meeting You know, to me, I called it a Beaver Cleaver family.
That's like the perfect family. And because I didn't grow up in a perfect family, I grew up in a broken family and and and a and a flawed family. Which I believe everybody did. In my mind, everybody did. And if you didn't, man, you're one of the lucky ones. You had a Beaver Cleaver family. Like like, I believe my wife has a Beaver Cleaver family. K? Which now makes it my Beaver Cleaver family, but I came from this one. You're claiming that one.
Well, yeah, but, I mean, like, I think it'd be odd if I had family meetings, actual family meetings. I think what people say Chaz, I think they're lying. You know, actually, you know, Thursdays at noon, we sit down, and we all write down our goals. And then we'll and then we'll, you know, and they they they sound really good, but, like, you actually do all Chaz. Because if you actually do all that, man, more power to you, I wouldn't I would feel this weird.
So, no, I couldn't lie to you and say, yeah. I do it. But I do technically have family meetings because what is a meeting, Chaz? Yeah. As I said, you you said communicate. That's what I did. Right? That's what a meeting is. So do I have meetings Yes. I just don't have plan meetings. Like, we're talking all the time. We spend a lot of time together. We ask each other questions. We we give each other truth and and we encourage the support and, you know, you know, sometimes question and challenge.
So, I mean, at the end of the day, yeah, we have meetings. They're just not scheduled. Yeah. That's good. Yeah. And and for, you know, for for those that maybe do have them scheduled, it it's okay if they don't come. Right? Yeah. Because because, yeah, I'm I'm definitely one where I try I we we talk about it. My wife and I meet on a regular basis, you know, finances and stuff like Chaz, but with the kids. We got low kids. So it's fun. It's just fun to get together.
You give them something to talk about, but it's not on it's not not a Thursday at at 1 o'clock. It's just not like that. That's not how a family dynamic to your point. You could try, but that's not really how kids work either. Can you imagine sitting there trying? Hey, honey. When when can we have our our family meeting? Thurs how about Thursday at, you know, 5 PM? Oh, nope. So and so has soccer. Alright. What about what about Friday at 2? Oh, no. Ballet.
Alright. How about Saturday morning before everyone gets up? Oh, you know, mabel's coming over early wouldn't plus the landscapers outside making noise. Like, come on. How about just right now that we're talking? Hey, kids. Get in here. Right here. Exactly. Yep. Yeah. It's the it's that's it's important to to be real, not to, hit the hit the bandwagon here. I I heard on a podcast, that you did that, kinda low key. You're kinda low key about it, but, you've got this, like, I wanna solve poverty.
Target. I don't know if you've, like, publicly, like, said it exactly like that, but I've heard it on a couple of your your pieces. And really what it comes down to is maybe just helping people get out of poverty maybe. I wanted to ask you about it. It's like super low key. You're gonna you wanna help people with money, obviously. Where does that come from? Like, is that from your bad situation that you grew up in? Well, I I I didn't even rub in a bad situation. I I Well, I'm sorry.
The broken the broken home that you just referenced. Less than traditional and less than ideal. Yeah, there you go. Poverty is a strong word. I mean, I don't I don't know if I could help everyone get out of poverty. Like poverty. Damn, dude. Like, I imagine destitution. Like, poverty to me means, like, you don't have diapers for your kit. You don't you don't know where you're gonna eat the next day. You're you're you don't have running water. You use an outhouse.
And and there's people that wouldn't be listening to this that are like that. Why wouldn't they be listening to this? Because they're poverty. They're been poverty, man. You don't you don't listen to freaking podcasts and poverty. K? You you worry about where's the next meal? You worry about freaking, you know, eating. So, I mean, at the end of the day, that to me is poverty. I would love to help all those people, but I don't know how to help all those people.
You know, obviously, their mindset, their skill set, and their habits are the three areas that if I could help them, those that's what I would help them, and they wouldn't be in poverty anymore, neither would anyone else. What you're talking about is I I wanna show people how to get to a 2 or 300,000 dollars a year in income. I wanna help the people out there making 30 to, you know, 150, 200. You know, they don't know they and 200.
Again, that's getting up there where you're doing pretty decent if you're making 200. But if you're not making, you know, $300,200,000 a year. I wanna help those people. Why? Because, dude, if you're making 90, you can make 200. Exactly. If you're making 36, nine times out of 10, you could make 200 easier. And they're like, well, how? How do you do it? What's the scam? Like, gentlemen, ladies, there's no scam. Step 1, dude, you gotta sell something. K?
You gotta quit your dumbass labor job, salary wage, or not or maybe not quit, but add a side hustle Yeah. To where you're selling something. It doesn't have to be your something. It can be somebody else's something. It's gotta be something that you believe in and that you use because that makes it easier to sell. Like, why would I sell you something I wouldn't use? So at the end of the day, you have to sell something. And so I am an excellent trainer of sales, closing, and persuasion.
So I can train them how to sell. Anyone can learn that. So I know if I get the word out there, I can get anybody up to 2, $300,000 a year in in income. And then I got to the point where I was training people. And I'm like, here, here's how you do it. And then, you know, next thing you know, they're not doing it. I'm like, well, dude, do I gotta, like, personally handhold you? Well, no, but it'd be nice if I could find a job, you know. Oh, well, here, work for one of my companies. Why?
Because All my companies are sales based, and I need sales people. And if you know how to sell, especially after I trade you, well, then I want I'll give you the job too. Yeah. And then now and then people start pouring in. You know, now you gotta see, you know, filter them properly, which Obviously, I'm able to do, but that's what you're talking about. My job isn't to solve poverty even though I'd love to. My my you know, semi mission, because my mission in life, you already pointed out.
It's to get the knowledge from the people who have it to the people who need it because I believe the reason people aren't winning is because they don't have the right information. And some people say, well, it's they they gotta take action. If you have it, the right information, you would know that. So when I say the right information, it it's sufficient. Why? Cause if you have the right information, you know you gotta take action. I don't need to point that out.
But at the end of the day, where what areas are people struggling, and why aren't they winning? Is my question in in his mindset, skill set, and habits? They've got the wrong mindset. They've got the wrong skill sets, or they've got the wrong habits. And I can fix those for anybody who's willing to do it. Like, that's the crazy part. So I started telling people, man, if you're not making 2 or $300,000 a year, do you get a hold of me?
I'll show you how to do it because you're not really living until you hit that kind of level. When when I say really living, by the way, Chaz, Again, people can argue, oh, what do you mean? I make $80 and I'm fine. I'm not saying you're miserable. I'm not saying you can't eat. I'm not saying you're in poverty. But you're also not as comfortable as you would be. If if you're making 90 and you jump to 253100, Imagine that, dude. That's three times the income.
Yeah. Okay. So imagine if you lived like you're living, but you 3 extra income, and that difference is now properly and intelligently invested. How much more quickly are you foundationally secure and free? Cause at the end of the day, man, that's all anybody should want is just to be free, truly free. Hey, Kings and Queens. Chaz Wolf. I wanna talk to you about something that's super important to me. We put a lot of time and effort.
We, meaning myself and my team, into this podcast, into the content that goes out every single day. And if you have been getting any sort of your insight from this, we want it to be able to reach other business owners too. So we would love if you would like, comment, share, leave a review, post, share again all of the things on social media, on all the different platforms, or even on the podcast medium of Apple and Spotify.
We would love to be able to get our content into more hands, more entrepreneurs so they can grow their business as quick as possible. Together, we are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights. So Let's do this. Let's help each other. Let's help each other grow. I agree with you. And I think that I I wanna hit on sales before we move on to mindset because you you, are transitioning me, which is fantastic.
The sales piece, even for entrepreneurs, because, you know, whether it says salesperson or an entrepreneur listening right now, you know, the sales stuff that you were talking about is oftentimes why they're not making 2 or 300 I remember being in my twenties, making 2 or 300,000 and going, well, I'm starting to really live now. So I I agree with you personally.
Chaz as an entrepreneur listening right now and maybe maybe they even if they do a million bucks in revenue, like, they're just scratching that 200,000. Right? So, like, what's in the sales piece quickly that you can give to them that can help them get to that 2 or 300,000 in their own business of course, they're selling the thing, but, like, give us some give us some sales stuff here. Well, again, I mean, uh-uh, I can't really track what you just said.
You're saying if they're making a million bucks, but they're barely scratching out 200, you you well, then they're not running their business. Right? Well, they're just not running their business properly then, more than likely. Because why would you have a 20% net margin? So different industries, I guess. Yeah. Well, again, if you're already making a $1,000,000 a year, you're doing better than 92% of businesses ever will do. And and the good news is is now you get you've proven you can do it.
Now the question is how do we do more, get better, and scale? Because that's that's right. That's the the the stage they're in. They're already they've already proven they can generate 7 figures in revenue. They just have generated it and kept it. Right? They're they're using it to generate it. So they go in and tweak a few levers. Boom. Boom. Boom. Boom. Boom. Boom. Well, guess what? Chaz that 200,000 is now 400,000, and they didn't do anything except tweak a few levers.
And by the way, if they tweak the right levers, not only does their their profit margins increase, but their but their ability to grow does too. And now you've got $2,000,000 coming in with a higher you know, profit margin. Now it's just like a it's like a compounding effect. So so when you say give him something sales, Dude, it is hard to give somebody something sales in in a few minutes. Right? It takes time. It takes a lot of time, but I will give you this, and I will give them this.
Sales isn't rocket science. It usually boils down to the very simplest of things. Like, for example, you know, the the more hands you shake, the more money you make. Period. That's right. K. You wanna make more money and you you're not gonna get any better. You're not gonna practice. You're not gonna read any books. You're not gonna hire any coaching. You're not gonna do anything and you wanna make more money than you are right now, I guarantee you this will do it.
Talk to more people than you're talking to you right now. K? The more hand you shake, the more money you make. That's the bottom line. And then the other ones are do more get better scale. So again, if I'm making $80,000 Chaz a salesperson right now, talking to a 100 customers Wolfe then talk to 200 customers, and I'll bet you I make 160 or more. Why? Cause it's just the laws of nature, man. It's that's just how it works. So that's the do more part. Then I would get better Right?
I would I would buy books and courses and and coaching and and education on sales and human psychology. And all of Chaz, right? I would study, study, study, study, study, and I would learn, learn, learn, learn, learn as much as I could. And by the way, to learn, you have to be doing and practicing and repetition. So I would be learning sales, closing, and persuasion. And I Wolfe be getting better. So I'm doing more, and I'm getting better. My my my income is gonna triple quadruple.
And then at some point, I'm gonna be maxed out. Right? I'm as good as you can get, and I'm freaking working as much as I can work. Wolfe, the only way to grow after that is you gotta scale that. So scaling is very simple. You're just you're just, leveraging people and technology. So at the end of the day, there's a there's a formula that goes along with it, and it applies to sales perfectly. And that's what I would share with people.
You know, just to use common sense, it's not rocket science, be honest, be be likable, because again, people buy people, really. But at the end of the day, you know, talk to more people than you're talking to right now. You'll make more money. Start getting better intentionally every day. So, a year from now, you're better. And you did it intentionally. Just like going to the gym and working out, man, if you intentionally go to the gym and work out over time, you're gonna get the results.
Same thing with getting better at something. So get better at sales. But, dude, and Chaz you know, sales is the lifeblood of any business. I've never met anybody financially successful that wasn't selling somebody something. Yeah. And there's so many people out there that are so against being pigeonholed as a salesperson. They think there's a bad, you know, rap about it. Well, dude, listen. I personally do not.
And and and and if you're one of those people that think poorly of salespeople, Let's break that down for a minute. The reason you think that is because you've been in situations where poor salespeople have have have soured you on salespeople. Right? Why do you think it's such a bad thing to be a salesperson? You gotta ask yourself that question. You know, if you think it's, oh, I'd never be a sales rep. Oh, I hate sales people. Oh, sales people are gross.
What you're talking about are people, certain people that you've experienced were gross. Certain people screwed you over. Certain people pressured you, and so you act like all sales are like that. That's not true. Number 1, you sell every single day. You're just not aware of it. You sell your kids on getting better grades. You sell your wife on the restaurants to go to. You sold her on marrying. You everybody's in sales. We're selling something to somebody every day no matter what.
The difference between good ones and bad ones are the bad ones don't know they're doing it. So if you know you're doing it, well, then get intentionally better at doing it. There there is techniques to it. There's there's things you can do. There's questions you can ask. There's there's skills that you can develop that allow you to become better. And, yes, it's possible to be natural born salesperson, but that just means your traits are naturally you know, useful in sales.
Like, for example, a sense of humor. You mentioned it when I came on the call, you're like, hey. You know, you're bringing a sense of humor. Listen, my sense of humor, a lot of people don't like. K? But a lot of people do, and I've sold a lot of deals because I'm funny and they they think I'm funny and we're laughing and we're having a good time. So guess what? If you're one of those dry people that think sales is bad and you don't have a sense of humor, How do you get one if you don't have one?
Is it possible? Do you think it's possible? I do. Of course, it's possible. For for if you don't think possible, guess what your problem is. Mindset. See, it's always mindset, skill set, or habits, your problem, if you have one. Is your mindset, it's your skill set, or it's your habits. Why? Well, you could have a positive mindset full of abundance and and optimism and, you know, passionately run-in the wrong direction. Wouldn't you agree? I agree.
And if you run it in the wrong direction, bro, like, you can be passionate at all you want. You're gonna end up nowhere. So it's not just the mindset. If you have a passionate mind and your talented, you got skills, man. You got skills. But you have bad habits. You're probably not gonna to to be successful. But if you've got a positive mindset, abundant mindset, you know, you're good, mine mindset wise, And you've got skills, man. You're you're talented. You're good at something.
You don't have to be the best, but you gotta be good. Yeah. And you have the right habits. You're crushing it. Now the only combination I've seen that's that's that's the contrary to that is you can have a killer mindset and killer habits and not be that good and still crush it. Yeah. You don't have to be that good to win in life. That's why anyone can win in life. If I can win in life, bro, anyone can win in life. I dropped out a high school teen years old.
Yeah. I've always been somewhat, you know, funny and clever and smart aleck. But at the end of the day, man, you know, I was destined for for for regular joeville. K. My whole family is blue collar. You know, they told me to get a real job. I went out to get a real job, learned very quickly that I don't want a real job. K? Then I stumbled into sales and started making more than everybody else. And and I'd tell them, hey, man. Why don't you get into sales? Ah, man. I'm not good at sales.
Bine set. Oh, well, you know, salesman suck. You know? I'd be embarrassed if I was you. Yeah. Well, you know, I'd be embarrassed if I was you at the bank. So, I mean, at the end of the day, I just kept strong and and got really good at sales. Then all of a sudden, I realized Guys, to be successful, you gotta be selling something. Show me someone successful that isn't selling something. Yeah. I mean, that's the exchange of value.
Yeah. So so to answer that question for the last 30 minutes, that first first question you asked Sounds good. That 30 minutes ago, how are you trying to help poverty? It's not me trying to help poverty. It's me trying to get everybody to wake up and realize Listen, you gotta sell something if you wanna be successful. Financially successful. Cause again, defying success, guys, we're not here to argue. I'm trying to show people a way to go.
If you're working a job and you're not making $300, it's because more than likely you're not selling something. And if you're like, yeah, I am, and I'm still not making $300. Wolfe, then you're not selling something correctly, or you're selling the wrong thing. Like, dude, you did someone tell you you had to sell that. That's your only choice in life. Okay? Quit selling what you're selling if you're not making 300 grand. I can show somebody, give them the job.
I can train them, give them the job. I can freaking literally teach them how to be better dudes. Like, you know, there's guys out there thinking, you know, their their family life is terrible. They're they're working hard. They're hanging out with their fellas, and and their their families are falling apart. Is that successful? No. Not in my book. Exact well, not in my book. So it's like, hey, how do we help them, you know, become better men? And go home to their family and, like, build that.
You know what I mean? So there's a lot of avenues that go from there, but the foundational basics, man, is Let's get you some money, dog. As with some money, you can be a much better dude. People don't understand. If you're an asshole with no money, brother, you're just a asshole with money. But if but if money causes you to be an asshole, trust me, you were an asshole with none too. Yeah. So so money just allows you to be more of who you are.
So if you're a good person, you Chaz be a really good person with money, because it allows you to have resources and access that you normally wouldn't have. Yeah. You know what I mean? And you can leverage that like a good person would to help others and serve others, you know, and yourself develop yourself. To develop yourself, man, you need access. You need access to culture. You need access to, you know, minds.
You need access to things that only sometimes money allows, or it definitely accelerates. Heard you talk about prioritizing lifestyle. And I've and and and some of that is this family stuff that you're talking about. And so give us a little bit here. You've talked about, you know, if you got a big old calendar, get out, and put the trip to Italy. I've heard you say put the fishing trip on there.
Put the stuff with the kids on there and, like, just commit to what you call lifestyle, give us some meat on the bones of of that. Well, Chaz, you know, that just depends on everybody. Personally, I mean, I don't know. I can't give everybody lifestyle. I I just believe that, you know, you shouldn't you shouldn't be, you know, busted your butt, your whole life, missing your family being raised, missing those those those those smell the roses opportunities.
Well, there's a lot of people think you need to grind your face off to get there. Well, my question is, why would you wanna be there with no face? Yeah. Exactly. In my mind, I need a face. I can't grind my face off to get there because by the time I get there, I'll have no face. Yeah. I don't want that. K. What do I want? I wanna I wanna understand that there's a way to get there, and and and it involves some discipline. You have to have some discipline. You have to have some consistency.
Going to be a little bit uncomfortable. You're gonna have to sacrifice some things. The question is, is what do you sacrifice? And that's up that's up to the individual. So when it comes to lifestyle, I don't like to push any kind of lifestyle because, you know, it doesn't make it right or wrong, because you like to fish, you know, so, you know, plan a fishing trip.
But I really do believe that, you know, in order to create a life that you really, really, really, are happy with, you're gonna want you're gonna wanna, include family, include relationships, include people. A lot of people forget those. You know, hey, man. I had to sacrifice my relationships for 3 years and, you know, I'm I've been through 2 divorces, but now I'm finally successful.
Well, again, you literally sacrificed everything to get the the money part, but a lot of the people with the money end up miserable because they sacrificed the the relationships. And what I try to show people is this every dollar you ever received up to now or will ever receive your whole life is going to be based or or or originating from a relationship. Yeah. Doubt me. I mean, argue with me. What's that mean where it says you know, a dairy to argue.
Tell me tell me tell me I'm wrong because every dollar we've ever received comes from relationship. But yet, we worry about the money instead of the relationship. Why not worry about the relationship? The relationship is what matters. It's what produces the dollars anyway. If you focus on the dollars and ignore the relationship, the relationship gets damaged or ends, what do you think is going to happen to the dollar? So a lot of people are like, you know, they're all focused on the dollar.
Look, stop focusing on the money and focus on the relationship. The relationship is more valuable than the money. Does that make sense? Oh, yeah. And then again, common sense says if you want more money, get more relationships. More hands you shake, more money you make. It's all cyclical, man, and it all boils back down to sales and words that people don't necessarily like. They're not comfortable with.
So I try to I try to get rid of the nonsense and the the double talk and just like, you know, share with people what I truly believe is just the bottom line truth, and some like it and some don't. Like poetry, bro, not everybody likes poetry. Yeah. Well, that's right. And and you said it earlier, you get to write your own book. So the calendar of lifestyle for your book What what are some of those things on your calendar this year? What's your lifestyle look like? Well, again, I like to travel.
So, you know, I I like to take my family on little mini 10 day vacations. And we've got 4 or 5 of those, you know, already planned. But, you know, sometimes we do them without planning. So I just like traveling and hanging out with the fan band. Yeah. You know what I mean? It's fun. My I got I got older kids. They're already adults. You know, they they've got their families and, you know, that type of thing. But I've also got younger kids.
So it's almost like got a I got another chance to freaking, you know, play daddy, and it's fun to me now. It wasn't as fun when they were it was just fun when they were kids because I had no much I had no I had I had to, like, you know, work and sacrifice and struggle and and and and constantly be under pressure. So a lot of people, they don't get a second chance to have little ones again. You know, after they've, you know, raised up a few levels.
So it's kind of a cool experience to raise kids under struggle and youth and inexperience and pressure and then be blessed enough to to be able to do it again. And and from a different perspective. What are your kids that are older? Think about that. Like, obviously, they probably have a different lens it was like when they were a kid. Probably didn't see some of the stuff, the struggle that you got to go through, but they're obviously they're around you now. What do they say?
They don't really say anything about how they were raised. I mean, again, it's like Yeah. I I think they were raised just fine. But at the end of the day, you know, there was I was I Did I have a bunch of money and did I spend a lot of time and I take them on trips all over the world? No. Yeah. But but your question is what's your what what are you doing now? Well, that's kinda what I do now. Yeah. That's good. And by the way, they're more than welcome to come if they're ever listening.
I love it. I love it. You you have on your, LinkedIn title as a businessman with a podcast. Yeah. I know you I know you're doing a lot of things with the podcast. You are one of the original podcasters, if you will, probably. Why why not have all the other accomplishments listed first? Why why is that a businessman with a podcast. What what does that mean to you? Well, number 1, a lot of people were calling me a podcast host and a podcaster, and I'm not a podcaster. K?
I'm a businessman Yeah. With a podcast. So it's just a very simple. It's just a very simple way of saying who I am. And and a lot of people write these biographies of themselves, and it's it's almost like I always think to myself, you know, we know you wrote that, right, or at least you approved it. So when you read these Chaz blah blah Wolfe grandi is grandizing you know, bios and whatnot. I always think to myself, dude, you wrote that about yourself. Like, I don't I hate that.
I don't wanna sound bragadocious. You know what I'm saying? I just wanna tell the truth. And what's the truth? Who's Bradley? He's a businessman. I'm an entrepreneur. That's what I do. I'm a businessman. That's what I do. I have businesses. I have brick and mortar businesses. I have employees. I have, you know, taxes. I I have a I have, you know, FICA. Like, I'm a businessman. And I also have a podcast. I'm not a podcaster that does business. I'm a businessman that does that has a podcast.
And it's simple. On the on the podcast, I mean, obviously, you've had incredible guests. You know, Gary Berca, Ryan Pineda. You've even been on some of their shows. What would you say is the it factor? Well, I was gonna say you must really like them because out of all the guests I've had, you picked those 2 as the big ones. Wolfe, there's a list of Gary Gary Breka Blue Way, you know, from Dana White. And and and Ryan Ryan Pineda, dude, he's he's very well known. Smart smart dude.
I was just, you know, pointing out that, like, you must know them. You know them, or you or you just, like Yeah. They're they're in the feet. They're in the feed. And I guess what I'm asking you is you being almost a little bit of the godfather. What it what you've seen a lot of people come up? What what's the what's the commonality between all what's the hit factor?
I've been asked Chaz. And and and I it gave me time to think about it when I'm not on a camera to where in in time someone asked me that I'd have an answer. And you know what the answer is? Confidence. They're all confident. They're all certain. They're all Again, whether they act like it or not is irrelevant, deep down, they all have confidence. Yeah. Gary Breck is not unsure about what he's saying. Ryan Penate is not unsure about what he's saying.
I'm not unsure about, excuse me, what I'm saying. Looking at them all. You know, Tony Robbins, you think he's unsure? Grant Cardone unsure. Look at anybody that you see in the limelight, and you realize Man, they're certain about what they believe. Their belief system is is almost like ironclad. They're certain. They're they're confident. That's that's what the common denominator is with them all that I've noticed.
Other than that, dude, they vary You know, some are really nice guys, you know, off stage, and some of them are they they're they're what I call full of shit. You know, they'll they'll say something on stage, and they'll they'll preach this message, and then they'll do something completely opposite of what they're preaching. And I sit, and I get to see it all. You know, maybe one of these days, I'll do a Chaz Williams, you know, and just spill the beans on everybody.
But, no, I mean, listen, everybody's got their flaws, but there's but there's, you know, one common denominator that I think all the real ones have. Let's call it the real ones. The real ones are all confident and sure. And and, you know, they carry that it factor. And we're wrapping up here on the time. I had all kinds of other cool questions that you've spun crazy thoughts out into the world, you know, flat tax.
Flatter earth, all kinds of fun stuff that I've heard you talk about, but I wanna I wanna end with this question. It's actually the same question that I ask every single one of my guests, hundreds of interviews now. And I wanna know if you had the chance Brad to roll back the clock. You pick the age. You talk to the younger brad. You tap him on the shoulder and you whisper in his ear. What do you tell him? This is for the record. I am flat tax. I am for flat tax.
I'm not necessarily a flat earth or I'm just saying there's those guys, if you listen to them, there's some good questions. Possibilities. They got some good questions that I would like answered also. You know, it doesn't make any sense to what they're saying. So I'm not a flat earther, though. But That's right. To answer your question, I would probably tell myself. Number 1, to read on a regular basis.
I'd say don't question, don't complain, start reading, 10 to 20 pages of the book every single day. Good self help books. Nothing fictional and ridiculous. Fantasy, but self help, you know, psychology, human behavior, books, books, man, textbooks are books. Read. Number 2, I would say, stop immediately worrying about what everybody else thinks. And focus on asking yourself what do you think and and develop the trust within yourself to do, what you think is important.
Don't worry about what everybody else thinks. Unless you're paying them. That's what I Wolfe say. Like, listen, am I paying you for your thoughts? No. You're not my lawyer. You're you're not a hired counselor. No. Wolfe, then I don't really care what you think. If it's if it's if it's opposite of what I'm thinking, brother, I value my own opinion as much as I value somebody else's. I don't care if it's Donald Trump, Joe Biden, Nancy Pelosi.
Like, I can name all the people that everybody, oh, here. Listen. I don't care who it is. I believe that my opinion is just as valuable, if not more valuable, than most people's opinion. And a lot of people can't say that, Chaz. Yeah. They think my opinion is more important than their opinion. That's why they pay me for my opinion. You know? And it's like, well, Sometimes I've been on calls with people, and it's not cheap. They say, I say, what's so important?
Like, you paid, you know, Chunk of change to get me on here for a few minutes. What's so important? Well, I just want your opinion on this. And then by the time the conversation ends, I say, let me ask you a question. You didn't know what I just said. They're like, well, yeah, but I'm like, but what? Well, I just wanted someone else's opinion. Why?
Well, because they value my opinion to the tune of $6000 for an hour on a call, When they already had the same opinion, they're looking for validation. And it's worth money to validate it from someone that they admire, someone that they believe, someone that trust someone that they respect. My question is, why don't you respect yourself? Why don't you validate yourself? Why don't you trust yourself? Why don't you trust yourself? Why don't you know that your opinion is enough?
Well, getting a second opinion sometimes intelligent. Great. And, again, I agree with that. It's nothing wrong with the second opinion if that's what's happening. But what most times is happening, Chaz, is they don't value their own opinion because they haven't done the work they don't have the confidence. They don't have the certainty. They don't have the the the the beliefs, man. And and to me, that's all underneath mindset, but That's what I would tell my twenty year old self or whatever.
And I did you say pick the age I go back to? Yeah. Yeah. You could pick, but you said 20. So that that kinda what you go to in your mind? Because, dude, you know, until you're twenty years old, you really can't do anything or go anywhere. You're a kid. You know, at the end of the day, you're adult when you're eighteen. I know, but, like, I I was a late bloomer. I'm still maturing. I still feel the same as I did when I was 25 or 30. I honestly do mentally and everything.
Physically mentally, I don't feel like I'm going on 55. But experience wise, man, I'm going on a 105. K? I've made a lot of mistakes. I've learned a lot of things the hard way, and it's very easy to look back and and go, okay. I know that. Well, what about this. Well, let me read the contract. Well, hey. Put it in writing and then get back to me. Like, all of these things that now a a a a strong businessman would do naturally people just assume that they knew how to do all Chaz.
They they learned that in college, you know, getting their MBA. Now you learn that by getting your teeth kicked in, and you learn that by practical experience. I've built many businesses. I've lost many battles. So at the end of the day, I would tell myself, fake bigger, read every day, and stop worrying about what everybody else thinks. Because Yeah. Until I learned that, I didn't really succeed at all, and I definitely didn't feel good.
I was always like, There was always this hold, this void, everything was missing. You know? Yeah. And I'd also I mean, I did. I have a list of things I'd tell my Wolfe back there. Like, like, dude, don't be afraid to ask for help. Don't be afraid to get don't be able don't be afraid to find someone else who's already accomplished what you're looking to do and and and and, you know, hang around them and get their blueprint and just do what they did.
You know, you always think you have to go out and be the one to invent it when you don't. Like, you don't have to invent things, man. You can just go model what somebody else is already doing. And coincidentally, you'll end up probably getting the same thing they're getting. Like, you model what they're doing. Nine times out of 10, you get what they're get. Well, Brad, I I know that you've gotta go. And so I just, again, appreciate you for being here. Always keeping it real.
I know there's a little there's a little tidbit behind the Real Bradley and the Virtual Bradley. So, the gift that was supposed to be at your desk right now for you to open has a little has a little, little piece in there for you about the Real Bradley. And so, Unfortunately, we can't open it up right now. It's not there yet, but it'll be there tomorrow. And, I look forward to, just continuing, the connection after that. So Again, Brad, thanks for being here.
We appreciate your time and just giving it real. I know you know you already do that, but even just being on the other side of the screen here and having some questions and being somewhat successful, I still am looking to our guy, you know, to guys like you to to give it to me real and to paint a good picture because, We're out here trying to do what's right for our families as well. I think there's many others like me, and, and we're watching guys like you. So thank you for doing that.
Well, you're welcome. Can I give you one last bit of advice? I would love it, please. You said we're trying, k, and believe it or not, our words are very powerful. They are trying. If I said to you, I'm gonna try to come over on Thursday. Does that mean I'm coming over on Thursday? I would ask you. I would say in the text message, I would say try question mark. Exactly. So you're not trying to be better and you're not you're do you are being better. K? Get rid of the word try.
The whole everyone listening to this. Stop saying the word try. That's my gift. That's my parting gift. Hey. Thanks. Thanks for having me, Chaz. It's been fun, man. Thank you for listening to Gathering the Kings today. I hope that you were able to pull out a few nuggets to go apply into your business right away. More importantly, though, I hope that you're realizing that it takes more doing it all on your own, carrying the weight all by yourself.
What I have realized, not only in my own and multiple different industries and now interviewing over 2 or 300 other very successful 7, 8, and 9 figure business owners is that It's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs. In fact, we are putting together 1 1000 kings, specifically who are grateful, but not done.
We're intentionally assembling kings who fight tooth and nail for their business, family, and communities, and here's what we believe Chaz in the pursuit of excellence in those areas, that it ignites within us the responsibility to govern power and forge a lasting legacy. So if that relates and and resonates with you, and you know that you need people around you, sharp, qualified other very successful business owners. I want you to go to gatheringthekings.com.
Want you to take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 kings. Talk soon.