Yes. We're a $100,000,000 company, but we believe we can be a multibillion dollar company. And I think that's gonna stem from franchise. So we have that 1st mover advantage where We're gonna be so far ahead of all these companies in the next 24 months Chaz they're gonna just be playing ketchup. The best decision we ever made was to franchise. But we made a decision to give one general contractor that we built a really good relationship with. We gave him 27 projects.
And fast forward, all the stuff that happened, we had 27 pissed off customers, and he ripped us off for 800,000 What's up, everybody? I'm Chaz Wolfe, gathering the king's podcast, coming back to you here today with King on the stage. I've been trying to get this king on this stage. It feels like 14000 years, but he's only been in business a few, and he's crushing Colton. Palmas. How we doing, brother? Doing good, man. Thanks for having me on. I know we missed a few times.
I booked and then canceled. Just had to make the commitment and get on here. So thanks for having me on, man. Dude, I I have been waiting for this conversation. We have all kinds of great guests, but You have, you have you have experienced incredible growth in your business, and I've been watching, on social media. All the fun things that you get to, post and and take us into the journey. But today, we're gonna deep dive into some of that. And I'm excited for that.
Tell us what kind of business that you have. Yeah. So my name is Colton Paula, CEO and cofounder anchored tiny homes. Anchored tiny homes is an accessory dwelling unit builder where we specialize in granny flats, mother-in-law quarters, and backyard homes. And then we also have a franchise part of our business. Okay. And so for those listening today Chaz maybe find themselves already in the construction space that are maybe to bolt on a product.
They that's how they would be interested in in maybe a franchise quote unquote opportunity is that they can do your product their own business. Am I hearing you right on that? Yep. Correct. And we handle all the marketing, all the lead gen. So if you're if they're in different markets, yeah, We specialize in the niche of ADUs. And if they're interested, they could totally reach out to us. Yeah. It's interesting. Where where are you located? Sacramento, California?
Yeah. I figure I I, I remember knowing that you're in California, but with all of the updates that I see on social media of all these franchises, locations that you're selling. I can never remember which which location that you're in. But California is big on ADUs. And and very, very, you know, like, very precise. And so if you're winning in California is my point, pretty much everywhere else is like, yeah, just throw it out back. You know? That's right. That's right.
Yeah. Yes. It's a lot of opportunity in your space in the rest of the country because if you can do it Wolfe, in my opinion, if you can do it well in California, you could pretty much do it well in in the rest of the United States. Probably maybe maybe across the world. Are you guys are you guys international yet? Not yet. So we're we're we're nationwide. What's interesting is California was the 1st state to come out with the law that approved ABUs. And then now it's happening nationwide.
So it's kind of a it's it's sweeping our country, you know, re really because What happened is is there's a lot of products, right, when you think of homes, there's not enough inventory in the United States to support what we need. And we're not gonna get there with just single family homes. We had to think of creative alternatives, and that's where I think ADUs comes into play. Yeah. I love that.
Okay. So tell us, before we get into the nitty gritty of anchor tiny homes and how that's, you know, a craze going across the country right now. Talk to me about Colton. Yeah. Talk to me about why you do this. Necessarily how it started yet, but, like, you individually. Like, what Wolfe you up in the morning? I mean, you guys are crushing. We're gonna get to some of your numbers here in a minute, but You have a business big enough for everybody to, like, you think that you've made it.
You you've you've you've made the success journey, but you're still at it. I see you pumping hard in the gym and your business and in your marriage and, like, all this cool stuff. Why are you after it? And I would just say, I you know, so I I've listened to a few guys, right, and one of the biggest things that I've come to realize about myself is I wanna express myself to my highest score. So I wanna literally become the greatest version of myself just to prove to myself I can do it. Right?
We've already achieved, like you said, a $100,000,000 business. We're franchising so many cool things are happening. But at the end of the day, I love the process, and I love the day to day grind and the activity of coming to work every day. Right? So I feel like if you're always after the end goal, now we can get into this more, but you're just gonna you're gonna fall flat on your face. I love the process, and I wanna figure out how far I can take this thing.
Where do you think that that stems from? Because you're right. Like, we talk about this in gathering the Kings and our peer group all the time. I we're inevitably trying to become the best versions of ourselves. And the purpose of the group is so that we can spur each other onto that. So I'm in alignment with you on the belief, but some people either don't have this belief or they haven't be able to get to that place yet. So where did it come from for you? Well, I think 22 things. Right?
So number 1, I grew up playing sports. So I had a dream of making the NFL, you know, I played division 1 college football. So I was always kind of training and working out and trying to eat right and doing the little things to become better. So I think just the innate habits that I went through as a kid, but then I do believe, you know, I'm a Christian. And so I believe that god has created us to become our greatest version and to give more to serve and to give back.
So I think really it stems from those 2 things, like being an athlete growing up and then also just, you know, my my fate. I believe that's a huge component to it. Yeah. The faith opponent, actually both at the athletic and faith component are were big in my journey as well, but that faith component really is dependent upon, you know, how vulnerable you wanna be here, but Yeah. In essence, like, that's our calling is is to be more and more like Jesus.
And so we're never gonna be perfect in that way, but if that is our true, like, if we're a Christ follower, like you're just saying, what that should mean is that I wanna become more and more like him, And we can call that, like, just take out that sentence and put in be your best version. Would you kinda put those in as the same? Same. Absolutely the same. Yeah. I think ultimately If you're following Christ, you know, he's literally mandate us to become more like him.
So I think you could take that same skill set and transfer it to business, to athletics, whatever your life is, and you wanna become the highest version of yourself. So I think, yes, they coincide totally. What's your thoughts on this?
Because I've had this conversation with, you know, believers, you know, for for many, many years, probably even a couple decades at this point, but it it's my belief that if that's our agreement, right, like, if we're trying to become our best version and become really, it crisis excellent. Okay. So if I'm gonna try to be excellent in everything, then I should be the best at everything. Now Right. I'm not trying to, like, nuance this and, you know, raise raise me up per se.
But I just think as believers, like, I should absolutely be the first one there. I should absolutely be the best sales guy. So that absolutely be a a a a great husband. I should be a great business owner. I should be a great leader. Like, it would make it would be weird that if I wasn't, but then the but then there's so many believers that just don't, that just average. Like, talk to me about this.
This is a I speak on this all the time, but this is huge to me because I believe, like, if you really wanna break it down to its simplest form, the creator of the whole freaking universe created me and I follow him. Why would I not want to win? Why why would I not believe that I'm supposed to win? He literally lives inside of if you're a Christian, and that's what you believe. He lives inside of me. Therefore, I should win. I should be the best leader.
I should build the biggest business Whatever you're calling is, you should be the best. You know? And I feel like so many believers, they just stand flat on their face and they they don't understand the component of, no. I actually have god on my side. There's nothing to be afraid of. And then if you take it even further and understand that we're gonna live with him for eternity, If you lose in this life, what are you actually losing?
So I feel like there's so much fear associated with believers a lot of times And they don't realize, like, there's actually nothing to lose because we're we're gonna spend eternity with him, number 1. And then number 2, we have him living inside of us. We should be the very best version of our selves. And the very best at anything we choose to do. Right? Totally. Yeah. Now what I'm hearing you say is not to be confused with because I insert a belief in Jesus, he then makes my business bigger.
Yeah. Absolutely. Right? Or that because I'm a Christian, I'm wealthy. Or because of a, you know, like, it doesn't it's not a it's not a in out like that. Right? No. No. Absolutely not. I think it's he's he still has laws. He still has principles. All the things you have to do, the hard work, the Yeah. Putting in more effort, the law of sowing and reaping. All of those things matter. Right? But I just think there shouldn't be fear.
We should be the least fearful people in the world, and we should be so associated with just taking action consistently and faster than anybody else because there's actually nothing to lose. Yeah. I when you when you can grab a hold of genuinely, there's nothing to lose. I can walk across this tight rope, and there is zero chance I'm gonna fall. Why wouldn't you run? That's right. Right? That's right. Wouldn't that go after it all the way in?
Okay. Let's translate this because we I feel like we can stay in that vein the whole show, but I I do wanna get to your business and and get some tactics out of you here. You you launched this business in 2019. Yep. And you've already mentioned that it's it's a it's a 9 figure business. This is just incredible. Give me a little bit of that journey, what what led up to the launch first, and then I wanna ask you about some of the the past couple of years. Yes. So 2019 Excuse me.
A little under the weather, but 2019, my my first daughter was being born. So my wife was pregnant. And at the time, my dad was a general contractor. And so he had, like, a shed and garage business. He was building, you know, it was him and one employee, so nothing big. But, I actually saw an ad on Facebook advertising towards me for tiny homes on wheels. So this was July of 2019. And I actually went to him the next day. I said, hey. Do you think we could build tiny home? He said, yes.
And then so what I did is I threw up an ad my own ad on Facebook marketplace. And within 3 days, I had 300 leads, 300 inquiries of people reaching out. So I Chaz, like, a little marketing company at the time, and I'm like, There might be something here. So, anyway, so I ended up meeting with people at coffee shops, kinda telling them the story of my dad's a general contractor. This is what we're doing. I ended up selling 2 tiny homes, the 1st month of business. One was 80,001 was 95,000.
And then it all just snowballed from there. So we ended up selling, I think, 5 or 6 that year. And then in 2020, This was tiny homes on wheels at the time. So then in 2020, we, I think we did $78,000,000 in sales. And it was specialized in tiny homes on wheels. And then the end of 2020, we actually there was a law passed in California that allowed every residential lot to be able to build ADUs. So we started getting clients asking us all the time. Hey. Do you guys build ADUs? Do you build ADUs?
And finally, I just said, yes. We do. I'm like, yeah, we do. And then we created models and everything else. So then 2021 was really our 1st year selling ADUs. And that year, we did 16,000,000, and it's just snowballed from there. It's been crazy. Yeah. Okay. So there's a couple of things that happened in here. You randomly put up a Facebook ad. No business. No anything. But with the dad that said, yeah. Let's give it a shot.
Mhmm. Chaz to me speaks to what you've already shared with us, which is, what do I have to lose? Right? Right. I'm gonna run right across the tight rope because I cannot fall. Yep. Secondly, I heard in there. Same thing. Yeah. Yeah. We do ADUs. And there's enough contractors out there that have gone they've they've gotten the inquiries long enough to where they just say, yeah. Yeah. We do it. Yep. 100%. Yeah. Yeah. And then they go, YouTube or wherever, you know, to to figure it out.
And I don't think there's actually anything wrong with that. I think that's, recognizing a trend or a need in the market and then trying to be valuable to that said need. That's for you though, let's let's let's talk about this niche, whether it's the wheels or whether it's ADUs. Like, what we're really talking about is a secondary place and you're solving problems.
You always say like a mother-in-law, sweet, a backyard office or a home or, like, there's there's this particular thing that's happening. Yes. A lot of which because of the supply. Talk about the supply. Talk about why this is really, really good for you and your business for a very, very long time. Really, ultimately, what I hope to get is a little bit of energy here around maybe a lot of the Chaz are listening going, maybe maybe I need to tie my ship to Anchored Homes. That's right.
Yeah. So, really, they're depending on the article or the study that you read, there's anywhere from 7 to 10 million homes that need to be built across the United States. So we're behind by millions of homes. So we're not gonna get there with single family homes. We're not gonna get there with ments. So insert ADUs, it's a huge viable opportunity where in multiple markets across this country, especially California, larger metro cities where housing is just not affordable.
So you have a 6, 7, 800,000 or even $1,000,000 home as a starter home in a market where people can't afford that. So if they're working, you know, a 9 to 5 job and they have good income, but not enough income to buy a home, ADUs is becoming a viable viable option because our starting price is, you know, 90,000 for a studio, and then it goes up to, you know, we we it could be 3, 400 grand for a large custom unit, but the average is about $200.
So you're you're taking that entry level 6, 7, $800,000 home and bringing it down to 200 where a lot of people can afford that. And then you're bringing families together. Right? So it's just It's not going anywhere. This is on this is in the beginning stages, and I really feel like over the next decade, it's gonna be a multi, multi $1,000,000,000 market. It's already trending that way, but it's gonna even grow more. What in there?
I mean, so I wanna kinda go to your journey now a little practical. It's it's been, you know, 5 years. Let's call. You're probably in your 5th year now. Yep. What's been the one thing? If you had to to dwindle it down to one decision that you made that really, like, click the rest of the dominoes. What what was that? I would say the best decision we ever made was to French guys. Okay. Yeah. The franchise and component.
So because I think what happened is is the reason we're the dominant player in the market is because, yes, we have this large corporate business in, you know, Sacramento and the Bay Area, but That's what all of our competitors are doing too. So we have a lot of, you know, manufactured home companies, and there's a lot of competitors in the California market. Wolfe, nobody has decided to franchise this across the country.
So we have that first mover advantage where We're gonna be so far ahead of all these companies in the next 24 months that they're gonna just be playing ketchup. Right? So we I think franchising was was by far our best move from a yes. We're a $100,000,000 company, but we believe we can be a multi $1,000,000,000 company. And I think that's gonna stem from franchising. Yeah. Love it. There's the power of many. Right? That's right.
Okay. Talk to me about, the franchise opportunity briefly because I'm a franchisee with retail franchises. I also own remodeling company here in Kansas City. So if you don't have the Kansas City location sold yet, maybe we need to talk about it. Yes. Why a guy like me should link up with you because when you think of franchising, you think system, you think maybe marketing, you think there's some benefit there, but a lot of times it's ambiguous.
Like, it is, like, what do I really get for paying you this fee every single month? And so I wanna just really give you a platform here to to talk about it because there's a lot of brands out there that have a brand, and they literally do nothing for the people, and I don't get that feeling from you. Yeah. No. No. No. We so, basically, there's 22 main things. Right?
So, obviously, you get our business blueprint everything we do from front to back to how we how we sell kind of our, you know, our closing process, right, how to do the design, how to do the permit We have national partnerships with vendors. We have a national partnership with a permit company that expedites our permits in every city nationwide. But the biggest thing that we separate ourselves from everybody else, and it it might not sound like a lot to people, but is the marketing.
So we really have a dialed in lead gen paid media department where we actually book appointments for our franchisees. So we'll we'll filter them. We'll do all the paid media. We'll do their Facebook, Instagram, YouTube, Google ads. Filter the leads, and then we'll actually book those leads on our franchisees calendar. So we have a call center right, that that filters all the leads and then books the the leads on the franchisee's calendar.
So, yes, all the stuff after the lead But what our big, big differentiator is is we're gonna handle all of the leads. So to make sure that you have those quality leads and you can sell jobs. Yeah. Love it.
A lot of those things, and and maybe this is just from your your dad's background, but I see a lot of contractors, especially GCs, or any sort of the specific trades, a lot of those things that you just said that you do really well for them are what they kinda just naturally don't do well individually anyway. Right? Yeah. That's what we've seen. So, you know, a lot of contractors, they'll they'll get a big, you know, let's say a $1,000,000 job or $500,000 job.
And then it ends, and they don't have work. Right? So we're trying to teach them, though. Let's build a business. Let's get a pipeline. Let's get a lead flow going. Let's get multiple contracts. Let's build the infrastructure behind that. So so if you do have kind of a down month, you already have a pipeline of so many jobs. You know? Oh, sure. Yeah. I mean, that that's that's a real business, like you to your point. That's right. Yeah. Okay. Let's flip the coin here.
You made a really good choice to franchise. What's been you know, the stickiest hour, the the just the worst decision. You would share it only with us so that we can learn not to do it type of thing. So a little bit about our business model. So we We actually hire local general contractors for some of the labor in the field. So we're kind of a white glove service, and then we partner with local small generals to do the labor.
So we made a decision to give one general contractor that we built a really good relationship with we gave him 27 projects. And fast forward, all the stuff that happened, we had we had 27 pissed off customers, And he ripped us off for $800,000. So that was by far the worst decision we made primarily because we didn't have so this is why buying a franchise, I believe, is so valuable. We didn't have all the contracts.
You know, all of the things needed to to to really protect ourselves against this contractor. We actually fronted him some money for, like, stuff he didn't do. Just it was just a weird dynamic where we trusted the guy. You know? We we actually go to church with the guy. So it just was a really bad situation where We ended up spending, you know, tens of 1000 of dollars on contracts after that to protect ourselves from these situations happening. Oh, yeah. So that was by far the biggest thing.
There was just a day where he walked with $800,000 of our money, 27 unhappy customers, We had to end up giving discounts to customers because they were so ticked off. So it was just like a 2 month period where Oh, it was stressful. I I posted, actually, today on social media where I asked how long had the the question generally was, how long Chaz you been in business when you first felt Chaz, like, this is heavy or maybe I actually maybe wanna quit.
Yeah. Was that the first moment that you had felt that, or was that one of those moments? Chaz was one of the moments. For sure. Yeah. Yeah. I I can't say the first. When we first pivoted from tiny homes on wheels to ADUs. It was a weird dynamic because it was kinda balancing 2 businesses. Yeah. Because they're so different. One's manufacturing, one is stick built construction on-site. Right.
So there was a moment in there where we were like, god, this I just want this tiny home business to go away because we have this successful ADU business growing, right, So that was one where I'm like, gosh. It'd be so easy just to get a good job and and sell. But, yeah, this was like the real moment where it was like, oh, man. Yeah. They didn't tell me about this. They they didn't say these kind of things were possible to happen. Right?
So, Yeah. I think that was the big moment where I was like, man, this is this would be a lot easier just getting a really good job and and not stomicking this burden. Yeah. The the guy that I'm talking to has built a $100,000,000 business in 5 years. And somewhere in that 5 year trajectory, there was maybe I'll just give this up and go work for somebody else. Like, I'd that is a really powerful sentence. It's also completely relatable every entrepreneur that I know.
It's applicable to my journey for sure. What what did you do? Both of those moments, I'm sure there's been others, but how did you work through that? Because I I know that you've got a great mindset. I I see it, you know, on the outside in social media, but I know sometimes on the inside, you can be thinking those things, but it, like, you gotta, like, really work through that stuff. Like, talk about how you've made it through. Yeah. I would say we just just getting back to the faith.
You know, like, we talked about earlier just getting rooted in in my belief system of this is what I was called to do. God, you predestined me for this. You never said it was gonna be easy. I knew there was gonna be a hard time, I didn't know this hard, but, you just had to get up the next day and and fight. And, really, I had to fight for the customers. So, yeah, I was ticked off at this guy. The, you know, I didn't wanna hold anger and resentment. Right?
I had to make the decision to say, Okay. We have 27 customers. We have to finish their projects, and we have to make them happy and turn the script so that so therefore, They can end up giving us referrals and not leave us 27 1 star reviews. So we actually I'm happy to say Out of those 27, we have 155 star reviews because we linked arms with them and said, hey. We're gonna get through this together. And we're gonna stand in your corner.
So I think just having the perspective of these are 27 people. Their lives are at stake. They've invested 100 of 1000 of dollars You know, this is how they're gonna house their mom. Right? So just the stories of our customers really got us through. Yeah. What do you think? I mean, the the I can tell you're a storyteller.
You you kinda mentioned that, you know, before you had a marketing agency and And that's now also a key differentiator between your franchise system and and maybe others, but just that connection to the mom or whatever is going on in that customer's spot it's it's easy for us to kinda let that go sometimes. And it's all just about the numbers and, you know, the the project and certain hitting certain metrics and then the project's over, and then we're on to the next family that we're helping.
You know? For you, how do you, again, how do you say connected to that story? Even some of the things that you've shared here today, like, it's very it's very I I can hear the story coming out in you. You and your family, you and your journey, you being connected to other people. Like, it's very it's a heartfelt journey and story. I can tell. But how would you recommend that the listener who maybe is hearing like, okay. My business is a story? Okay. This is interesting.
I'm connected to the homeowner because it's like part of my story, part of their story. Like, now we're like, our stories are coming together. This is interesting. What would you give to them in this mindset? Why would you say it's a big differentiator? Because most contractors are not doing this. No. So most contractors, it is like you said. It's a numbers game. It's how they put food on their table.
But if you can link arms with your consumer and understand the value and the trust that they're putting in you, I think you could build a great business because You start building what's called loyal fans. And when you build loyal fans, you have a repeatable process where they give referrals and and all of a sudden, it's a snowball effect. So I think You know, I think it stems from my faith, though. I think just connecting with the people component of it, understanding Chaz.
They're the ones it's not me who did this. We signed a $100,000,000 of customers, right, that literally paid the bill for this. So if we don't have the customers, we have nothing. And I think the way you get more customers is actually caring about the customer. Right? Hey, Kings and Queens. Chaz Wolfe. I wanna talk to you about something that's super important to me. We put a lot of time and effort.
We, meaning myself and my team, into this podcast into the content that goes out every single day. And if you have been getting any sort of value or insight from this, we wanted to be able to reach other business owners too. So we would love if you would like, comment, share, leave a review, post, share again all of the things on social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify.
We would love to be able to get our content into more hands, more entrepreneurs so they can grow their business as quick as possible. Together, we are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights. So let's do this. Let's help each other. Let's help each other grow. Yeah. Shocker. Yeah. Yeah. Definitely. Yeah. Yeah. Yeah. A guy. It's like it's almost like you're reading a book that tells you to love well. Right? Yeah. That's right.
That's right. Let's talk about just team building for half second because going 0 to 100000000 5 years, I'm sure you've just exploded with people and some of those have been good and not good and a little Wolfe mixture here, but just give us a couple couple seconds here on just what's your what are your thoughts on people and team building? Maybe even from your perspective, but also give it to the guy who's, like, just him, another guy or another gal, whatever the scenario is.
What would you say as far as team building and culture culture is huge. I would say if you talk about some bad decisions, we have made some bad hires. Right? But the very best things that have ever happened to our company are associated with great people. So I talked about marketing. We just brought on a VP of operations that is is solid to our day to day workflow, kind of freeing me up to do more creative stuff and focus on the future and the vision. So I think don't be afraid to pre hire.
I think a lot of entrepreneurs, they make the mistake, holding on too tightly to other, like, it's it's 7000 a month. They're salaries too high. And so they wanna do all that work themselves. When in reality, if they just pre hired that position, they would free themselves up to then go grow the business more.
So if you're a sales guy in your business or you're actually doing the work, regardless of which route you do, if you just spent more time doing that, and then hired the opposite, I think it would free you up tremendously. So I think a mistake that we've made is not hiring soon enough. Trying to hold on to that, you know, monthly cost and and and and not realize that it's actually hindering our ability to grow because we're not pre hiring those positions.
Yeah. There's this is, you know, egg or egg or a chicken concept. Right? Like, there's there's some folks that would say that it's very, very, prudent for you to be able to go like, wait. Wolfe. Woah. Let's let's make the right hires here and let's go slow and But then there's the other side of it. It's just like, just if you need them, you need them, and it actually explode your growth, which I I believe that as well.
And so these two concepts of go, like, accurate, slow risk analysis, you know, don't go don't go too fast and and and almost be fearful. Like, you talked about at the beginning, But then there's the other reckless. Like, it's gonna help me grow. Just just do it, man. Like, where do you find yourself on the spectrum? And what would you suggest? Well, I would say I would say I'm more like, let's go. Let's blow it out. Right? But you have to have ration out to it.
You have to have the money to support. Right? So you can't just live in La La Land and and not be able to meet payroll. Right? But I do think I mean, you don't build a 0 to a $100,000,000 business unless there's there's a leader running the company that is kinda pushing the envelope on what's possible. So I think that's my skill set Chaz just say, you know, kind of pushing everybody to say, hey. No. We can achieve more. We can do more. We can be more.
But you have to have the actual cash to meet the payroll. You have to have both components, I believe. Island, I tend to stand on the side of really pushing the envelope and and and growing the organization and believing we can achieve more, but I do believe you have to have the cash to meet payroll, obviously. Yeah. You've brought up an interesting topic here.
I wasn't sure if it was gonna come up or not, but I know that, you know, a lot of companies might be thinking, oh, well, yeah, you grew to a 100,000,000. I'm sure you raised 10 or 50 or 80,000,000, which I know you haven't. It's all been very systematic and very family oriented. You would think of it like a small business, but they just add, like, several more zeros. And that's been your story.
What do you think that dynamic is for you where you haven't gone and raised a bunch of VC money, and you're really doing the thing that you just said. You're like, no. I got I'm only making the decision when I have the money, which is just really hard. Yeah. No. It's hard. I wish we did have 10 to 15,000,000 sometimes just to be able to, you know, kinda do what we talked about, which is pre hire, pre staff, you know, we've had to bootstrap this. We've had to get creative.
We've we've had to, you know, kind of work longer hours. All the things they talk about. Right? But Really, when it really comes down to it, you think about how to build a 0 to a $100,000,000 business in 5 years. Right? You have to figure out a way to bootstrap it, to get creative, to rely on referrals more than ad spend. So You know, a lot of things that we've done, we haven't paid for every client. We've actually gotten a lot of referrals from existing clients.
So you just have to get creative and figure out a way that To to be smart, to look at your p and l, to understand where you are, to understand your cash flow, analysis, all of these things, But then we've never taken money out of the company, not one time. So, you know, a lot of people are like a $100,000,000 guy. He's super wealthy. No. It's all going back into the business, all of it, because we believe we can build a multibillion dollar company.
So I'm I'm patient enough to understand that in 5 years, my life can look so different Chaz I'm willing to kind of be patient right now and not pull the cash out of the company. Yeah. And it's interesting because at a 100,000,000, like, in essence, I I and I know that that top line revenue is not you know, something that you could pull out today.
But for all intents and purposes, success, like any sort of material thing, a house, a car, a watch, like, You could go get that thing today, and that wouldn't be a big deal. And so for you, what's the difference in saying I'm gonna be patient and get the thing that I really want or that my life can be different? Because you could already today live a life that most people just dream of. What's the difference for you between the way it is today and what it could be? I think 2 things.
So I love the process. I I love seeing how far I can take it. And then number 2, I believe we have an opportunity to change the generational line of our family forever. So I'm thinking about my kids, their kids, right if we build, you know, if you have a $100,000,000 company, yes, you can change a lock. But if you have a multibillion dollar business, I mean, the sky's the limit. Right? You can literally change the trajectory of your family line forever. Right?
Yeah. And the world's getting crazy, so I need a ranch in Montana too. Yes. Yes. And make it big enough to worry. We can get some land owner elk tags and brow. That's right. I will be Yeah. Game time. Exactly. Okay. So I'm hearing you talk about legacy. I'm hearing you talk about multiple generations. This is what gets me fired up as well. In fact, I was just recording with a guy earlier today. We were talking about this.
It's like, you know, you gotta have this 30 year plan is what he was saying. And I'm like, I'm working on a 100 year plan, right, now. My family, the Wolfe family mission, a 100 years from now. You know, what's that? 20, 2123. And what does that look like? I don't know. It's like my kids, my grandkids, maybe my great grandkids. I I possibly won't be here. I mean, maybe it's possible that I will be, but I'm thinking that I probably won't, and that's okay because it's gonna go beyond me.
And that's what I'm hearing you say. Why does this why is this important to you? I mean, because A lot of guys don't think like this. A lot of guys say that they're, you know, into legacy and and thinking about their kids and but, like, you're talking about multiple generations and it being like that, solidified, basically, forever unless they just, like, completely jack it up and you got bad attorneys. No. That's right. But, like, what Why why? Why is this why is this exciting to you?
I think it's it's because what we talked about earlier, just becoming the best version of myself, and and having that why. So if it was just about me, I would never achieve all the things I've achieved. Right? So having my wife, my 2 kids, my family in this business. Right? I'm doing this for others and less about myself. Right? Yeah. It's fun to win, and it's fun to, you know, have selfish moments, obviously.
But to actually build this and sustain this, I have to I have to think of other people and have to think of my kids. So I think I just think I can become much better and I can do more than I've ever dreamed of if I have that perspective. Chaz it's at ultimately about the people around me. It's about their kids and and all of that. And so I think I think just becoming the best possible version of myself lends me to to have this target of thinking long term and and caring about the people around.
Yeah. You're I think you're spot on with what, you know, articulating what's going on inside you, but Tell me what you think about this. You know, if you were to calculate, really, truly, just your your team there locally and their families. So How many how many employees do you guys have? We have 75 now. 70 5. And they've all got an average of a family of 3. So we're now we're talking about a couple hundred people. Yep. And you have how many franchises across the country?
5th 5th it'll be 56 by the end of this month. Okay. And they each have a team that also have a family, probably also representing a couple hundred people. And so we're now we're talking about 10, 15,000 people, at least across the country Yeah. At least right now, today. By the end of this week. That are all affected by you. It's like, Chaz, to me, that's kingship. Like, that, a, should fire you up 2, Chaz should be like, oh. Like, there's reverence in that moment of, like, I'm I'm in for it.
Put it right here. I'll carry it. Right? Because that's I get the same feeling from you. But then it's also like a very quick, like, okay. This is real. And I and I and I need to take this seriously. What tell me your thoughts, man. I've actually never thought about it like that. So I'm gonna I'm gonna see off the weight of that even more so, but, yeah, I think, Now that fires me out because what's what's even crazier is this is the smallest we're ever gonna be.
So, like, by the end of next year in 24 months, 36 months, it might be 20000, 25000, 30000. So I think, yeah, that that just fired me up to get back to work. So we have to end the show right now. Okay. I have I got some got some good news. To go now. No. That's good, man. That's a good perspective because It just it it extends, right, even further than the people here because you start to understand And then there's all the customers that they're impacting. And it's it's just a snowball. Right?
Yeah. Yeah. We could probably get to a hundred thousand people pretty quickly. Yeah. It's incredible. Okay. Let's talk about family for a second. You've mentioned a wife and kids, and I'm sure that has all been just peaches and roses during all of this. Yeah. Right. Yeah. But but I know that it it has because I I, again, like I I followed you in in some ways here, but I also know that there's a real story there. So I I have a belief that there is no balance.
Like, I I kind of, I think that you're the same way here, but throw a balance out the window. It's it's the wrong thinking. What I'm all about is obsession. I wanna go all in on my business. On my wife, on my kids, on my health, on my faith, on my lifestyle, you know, all the things. So for you, how are you doing that? I know that in the last, you know, we call it 0 to 5 years or 0 to a 100,000,000. Like, it is not even like a a slow. It is like just straight hockey stick.
In the midst of that, talk to me about marriage. Talk to me about kids. Talk to me about health and faith. Like, all the other things that you're trying to obsess over because I see you doing it. How are you doing it? Yep. I would say if if I didn't have the wife that I have, it wouldn't be possible. So I think she really lets me be me and lets me be obsessive. Right? So she she knew early on when we first got married. She's like, gosh. This guy has a 100 ideas a week. This is Chaz. Right?
But then she started realizing like, no. This is actually his gift, and this is what he's called to do. So she's allowed me to be who I am and champions that. Right? So she's a stay at home mom. She stays home with the kids, which is way harder than what I do, by the way. Way harder. So but she just lets me be me, and we have a great agreement. Like, I don't know if it's it's not a written agreement, but an agreement to say, hey.
He's gonna be who he is, and we're gonna build this life together and follow him. Right? And he's gonna lead our home and and our kids are gonna see that and They're gonna be better for it. So I think really she's the she's the rock star in this, understanding that we're building this together, but she's allowing me to be me. Because I know a lot of couples, you know, I've heard stories of, you know, the wife can pull back their husband and and not really allow them to express themselves.
And so I just believe that she's really the rock star behind all of this. Yeah. I I agree, with you, not only just that because this is this is what stats tell us that, you know, when you have that relationship or that dynamic that you just described, it really is birthing a real mastermind. Napoleon Hill talks about the mastermind principle. It's what Gavin the Kings is based on, but it's 2 or more minds focused on a specific thing, a definite purpose, and then going after it in harmony.
And there's no better example of that in my opinion than marriage. Or it could be the worst example, but in in your case, we're talking about this is literally how it's been designed. She's got her role as you you got yours. Was this a was this a work in progress? Did you did you have to sit down and have some conversations? Was it just kind of a just naturally kind of fell into place? Talk to us about Well, I think I think a woman's needs is security and safety. Right?
And so I think early on when it was like, how are we gonna meet Rent and how are we gonna put food on the table? There was a real kind of like stress in her heart around it. Once we started winning, though, and achieving things, Right? She I think she got that, you know, what's the word? Comfort back. Right? She always believed in me, always believed we would achieve things, but until we actually had those security moments. She she was a little stressed about that. Right? But I think Yeah. Yes.
Once we started really achieving things, started winning. We just had a common agreement that let's see how far we can go. Let's take this as far as we possibly Chaz. You know, for our family, for our kids, and for everyone around us. What I'm hearing you say is that you actually gave to her first what she needed.
Even though in those moments, it was stressful and you were trying to do the thing, the provision, the provider, the protector Chaz charged the hill thing Chaz maybe is more of the masculine Wolfe, but as soon as you were able to do that for her, like, truly, something she didn't believe you, she just wasn't seeing it.
But as soon as she started to see it, you doing the thing that you say you're gonna do, then it was like she could fully be who it is that you needed so that you could go be who you needed Am I hearing you right? Absolutely. And even even in that time, I worked for 22 bucks an hour with $50 commission per job that I sold just so we can at least have food on the table. There, you know, there could be provision. So so it was like this given I didn't wanna have that job.
I knew I was called to be an entrepreneur, but I did it so that, you know, I could provide for her and and give her what she needed. I believe I could go sell anything and put the food on the table, but she needed that security and safety. So it was this give and take. You can't just say it's my way or the highway. You're in a marriage. And a lot of times, the wife has the wisdom. To give to you that you actually need as a husband. Yeah. Yeah. There's there's so many pieces.
I wish that the listener would just like, settle in this part of the show for a little Wolfe, go back and let's do it a couple again a couple times, because you're a 100% right. It's actually in that moment when both are just fully operating and how they're supposed to where the rest kinda come Chaz come out. So I just appreciate you sharing that. I think that it's a journey still, even even though you guys have kinda, you know, figured some pieces out.
Just imagine I know that you do this already, but just imagine where it's going if you already are in alignment like you are, that that's really exciting as I'm sure you are as well. But when I think about my own marriage, when I think about all that, this is what I think about. Go ahead. But and what and what other thing too is we're actually starting this this year. Normally, we would just do it at the end of the year at our house.
And journal together and kind of vision, but we're doing a 3 day kind of vision retreat, after Christmas in between New Year's We're gonna go stay in the edgewood at Tahoe and and just have 3 days where we're gonna literally spend 3 days visioning together you know, dreaming together, you know, reading the word together, reading books, you know, spending time journaling together. And I think I would recommend that to anybody, right, because Toland. Because I'm always in the vision.
She's a lot of times in the day to day grind with the kids. Right? So I think us getting on the same page What do we want for our family? What do we want for our health? What do we want for our business? Where are we going? What what does it look like? So we're gonna spend 3 days this year in a hotel at you know, might might rent a suite or whatever, but have fun doing it, but then also just, you know, really vision together.
Inside of that context, Julie and I started doing this a couple years ago, but you should each individually before you go. Spend some intentional time asking the lord what he has for 2024 and specifically ask him to articulate it in one word. And then together, share your words with each other. Yeah. That's good. Just just wait. Just dot.dot that. And then maybe you and I could talk later. That's awesome. That's awesome. Yeah. We're I'll do that for sure. Hands down. It's good stuff.
Yeah. Okay. I got one last question here for you. Colton, you're you're obviously a man of fire and you're just like, boom, just bringing it to us heavy here. You've you've had a lot going on in 5 years. You got all these dynamics happening, wins, losses. If you could roll back the clock, I'm gonna let you pick the time. Okay. The younger Colton. How old is he? And when you whisper in his ear, what do you tell him? Man, I would that's a good question.
I would choose my high school years, and I would say you're enough. You're enough. And I think in high school, a lot of people wouldn't even realize that I was dealing with that, but I had because I was, you know, I had scholarships to schools, and I was on top of the world that everyone else thought. Right? But I wasn't living for the lord. I was depressed. I was drinking on the weekends. I was smoking weed.
I was doing all the things I shouldn't do, but I just didn't feel like I was worthy of what I was achieving. And I think if I could tell myself in that time, you're enough and you are worthy, I think that would have just shifted my perspective. What would you say?
I mean, that's a pretty clear takeaway for the listener, but for someone listening right now, maybe they're not in high school, running a business, but they're early in their business years or maybe they're 10, 15, 20 years in doing 100 of 1,000,000 like you. What's the message for them inside of Chaz? Inside of the you are enough? Like, what what is their takeaway today from with that?
I would say just don't get so caught in the results, and it's easy to do this, right, that you lose who you are, and you lose your value. Right? Because you can get so I mean, you you hear billionaires committing suicide or, you know, Robin Williams hanging himself. Right? Be he had everything in the work he that everyone thought he at. Right? But I would say, don't lose yourself and who god has called you to be. In the process of the hunt. Right?
Like, when you're going after these big dreams, just don't lose who you are and don't lose your your worthiness throughout. Yeah. It's good, man. Okay. So someone's listening right now. They're not They wanna network with you. How can they find you? Or secondarily, or maybe primarily. If they're in the construction space and they're looking to grow their business their local town with your brand. Become a franchisee, start doing ADUs and and, other products that you may have.
How can they find you guys? So two things. So so anchor tinyhomes.com, you can find, you know, everything. And then if you just wanna follow me on social media at Colton Paulis, you know, have a link tree and it has everything that we do on that link tree. Those Wolfe be the two places I would I would say. Perfect. We'll put all that in the show notes as Wolfe.
We just appreciate you, being here and giving us access to you in that way, but, you've given some incredible insights it has been fun, even just the last several months, trying to get you on the show watching you from afar, watching all your success, and then watching your mindset through it all is it's been inspiring, and I think that that's exactly what you've done here today has inspired, hopefully, thousands of other entrepreneurs, to keep going and to do the things.
So blessings to you, my friend, and your business, and your family, all the things, all those thousands of people that you're touching that are, like, really, really counting on you. I appreciate it on their behalf, but also thanks for being here. Thanks, Travis. Really appreciate it, man. Thank you for listening to gathering the Kings today. I hope that you were able to pull out a few nuggets to go applying to your business right away.
More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself doing it all on your own, carrying the weight all by yourself. What I have realized, not only in my own journey from multiple businesses in multiple different industries and now interviewing over 2 or 300 other very successful 7, 8, and 9 figure business owners is that It's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs.
In fact, we are putting together 1000 kings, specifically who are grateful, but not done. We're intentionally assembling kings who fight tooth and nail for their business, family, and communities, and here's what we believe Chaz in the pursuit of excellence in those areas, that it ignites within us the responsibility to govern power and forge a lasting legacy.
So if that relates and and resonates with you, and you know that you need people around you, sharp, qualified other very successful business owners. I want you to go to gathering the king's dot com. Once you take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 kings. Talk soon.