On today's episode of Gathering the Kings. Because I started 28 was, a milling by H32, decimillion by H36, and then broken H38. And then twice as rich by age 40, 41, 42. And that was 10,000,000 in cash to 0 to 20,000,000 in cash, went bankrupt. I they I owed the iris money, lost everything, lost a second home, lost a plane, lost almost almost lost the housewife and kids in the car Wow. And managed to keep that by that, you know, chin and my heritage and shit.
I came over this question, which is how do I make twice as much money as I've ever made in half the time and enjoy the process? What's up everybody? Chaz Wolfe gathered in the Kings podcast. I am your host coming back to you here today with another king on the stage. Marks, Costa Rubio. How did that do, man? I'm telling you, buddy, I am gonna take you wherever I go as the announcer. It doesn't matter where we're gonna go. We're just gonna have you show up, like, monix.
I almost, like, feel like I need to dance a little bit. Little salsa going on at the same time. You know? Well, what the listeners don't know is this is our second time recording this little piece, and I I I crushed it both times, it sounds like. I love it. You did. I'm telling you, you're hiding. Wolfe, tell us what kind of business, that you used to have and have now today because you've got so much stuff going on, dude. We need We need a lot of time. Let just give it to a straight.
Here. Let's go. You see, now you're you're you're sort of cheating a little bit because you know the storm. A little bit, but I I gotta hear it. Yeah. Come on. Different rest. They're just a little different. Alright. So we had a business that we grew, so I have computer supplies. To one of America's fastest growing companies, inc 500, and then we made the list 4 more times. And that was, yeah, that was in a on an industry Chaz is like toilet paper. Nobody cares.
Honestly, either breaks in your hand or you need them and don't have any. And we did it via sales. We did it via phone sales, actually, competing against Staples, corporate express, Office Depot, all those guys. And so I was I started 28,000,000 by H32, decimillion by H36 and then broken H38. And then twice as rich by age 40, 41, 42. And that was 10,000,000 in cash to 0 to 20,000,000 in cash, went bankrupt, either I owed the IRS money lost everything, the house. Well, I didn't lose the house.
Lost the second home. Lost the plane. Lost almost almost lost the housewife and kids in the car. Wow. But managed to keep that by the, you know, chin of my heritage and shit. And you've taken that experience, and now you do what? It was interesting, Chaz, is that it was weird when you're a nobody and you become a somebody. Right? We so you made a lot of money, and and our friends are celebrities. Our kids went to private school with the celebrities.
So, yeah, Will Smith, Wayne Gretzky, Dean Cain was still a friend. This is over still. And I mean, you name it, right, and and the Wilburys, all these guys. And we Chaz these amazing parties Chaz we lived by the cat, you know, by Calumasas area where the Kardashians were part of our neighbors and Ozzy Osbourne in the same neighborhood and, and, you know, pretty cool stuff. And then when you go broke, nobody goes to your parties because you don't have parties more. That's right.
And you find out how good or valuable can be and how good people are. And so for 2 years, I was gonna suck my thumb. And thought, holy crap. Was I just lucky? Yeah. You know, what what really happened? And one day I was writing my journals, I've kept drills since I was age twenty two, and I was, yeah, I was writing down, like, you know, where did I screw up? And I 2 years took me. And my Wolfe, when they came in and said, well, if what you're doing isn't working, why don't you do the opposite?
And I had, you know, I mean, I was I was making $250, $300 a month in net income. Right? So it's 2, 3, $400,000 a year depending on the year, and we had to lend in cash with a big house, the plan, the all the kinds of cool stuff. Right? Yeah. That all went away like that in a matter of months. And I thought it's not interesting.
So I created a pyramid as to what I was focusing on top to bottom and then realized that I spent most of my time on the things that I cared for the least and the least amount of time for the exact chair for the most. I flipped it over to where did that pyramid and said, oh, I'm gonna focus my time on this, and I don't care if I stay broke. Right? I mean, my mortgage buy was 7000 a a lot of those $1500 a month. We had 2 Mercedes. I mean, it was it was a big nut to crack.
Yeah. And then I thought, okay. Well, how much freak am I gonna do that? And that was not a very exciting thing to think about is, you know, you're mister everybody to go to mister Nothing. Yeah. And I thought, well, that's not exciting. So what's an exciting question? And I had the fortune that had some mentors, Jim Rowe, and Peter Daniels, and Richard Koch, we give it to your friend.
And I started asking them, And I came up with this question, which is how do I make twice as much money as I've ever made in half the time and enjoy the process? And that was exciting, right, because that's challenging. I was like, well, how do you then do you? Cause I hated my job. I hated my company. I hated my employees. Every single one of them. There were all terrible people. I hated what we did. It wasn't enthusiastically fulfilling.
Wow. But I thought, well, so how do I how do I get back to that to that that juice? And so I thought, well, you know, if I can make twice as much money half the time, that's an interesting challenge. But then I thought, okay. Well, how do I do it in a way that makes me happy every day? It's not it started to go, what what am I guiding principles? Well, I don't wanna wear a suit anymore. I don't wanna go to the office. I don't wanna deal with losers. I don't wanna do this.
So I wrote all these people say, don't focus what you don't want. Baloney. Absolutely focused on what you don't want because it'll be the opposite of what you want. Yeah. Right? I don't wanna wear suits anymore. I wanna dress the t shirts and wear you know, socks and, you know, just kinda chill out. I don't wanna go to the office. I wanna stay at home, you know, and I thought, okay. I'm gonna do it in that respect. Then I did something that I thought was really unique.
I've been keeping these journals. I'm up to the journal's journal 40 something now. And I thought, yes, they're and they're big journals. Right? They're Big Boy journals. Right? Yeah. So I'm like, okay. What principle did I used to become success what was what did I do to begin with? And you asked a question previously, you know, how did what's the one thing that made you most successful? That's right. And I thought, well, I don't know what the freak I did.
Let me go through my journals and find out what I did. And I started extrapolating these principles or rules or formulas. Sure. What do we wanna call them? Chaz applied that weren't. And Chaz would test them out in my new life. And I thought if they don't give me the asymmetric, which is by private equity terms, that's 5 x of my investment, I'm gonna discard them. But if they give me 5 x return on my investment of time, energy focused money, whatever, I'm gonna keep up.
And so it was this great process of elimination. And it ended up with these principles that worked really great for me. And I thought, wow, this is fantastic. And I knew they're working great because I was getting the money I was making a lot more money, but I was also living the life that I wanted to live. Not in the line, like, because I've been on TV and newspapers. I didn't want that anymore. Wanna just be chill, be with time with the kids, ride, print out my beautiful Wolfe.
All these things are most important to me. Have my own time, you know, do my things. If they're making a lot more money, girl, my business is sort of on the down low. And then along that process, a buddy of mine said, hey. Dude, I thought you were out for the count. Like, You look like you were done, brother. Like, it was like you were, like, gonna work at McDonald's. I was like, buddy, I believed it. That's why I was gonna apply for it. I'm not joking.
I remember being in the I had a a custom made racing Mercedes, and I was pretty gas on it and watching the meter or the gas, so I don't spend more than I had in my pocket. Because I have no credit cards at that point, just cash because I could my credit cards have been out, you know, cut up because I couldn't use them anymore. And I remember going, man, I'm gonna work at McDonald's or putting gas. Right? Like, look, that was my next thing.
But I didn't, and then he comes and goes, I'll pay you to coach me and teach you what you've done because what you've done is pretty remarkable. And I said, nah, that's not my thing, but I'm I'm happy doing this. I'm building this. Doing that. I'm good. He said, no. No. Come on. I need it, yadayada, and he was selling on Amazon. He didn't make it a few $100 a year. He goes, I'll pay it 10,000 a month. I said, well, you know, I don't need the money.
I'll take the money, but I don't need the money. And he goes, don't just teach him what you know. I said, okay. Great. So you're trying to pay me 10,000 a month, and I started teaching him everything. The Hawthorne principle, the pre differential of 80 20, the parkinson's law, you know, the the the the law 3. I mean, you name it. I was the saga, code of conduct, symbols, and rituals, everything.
I mean, employees, Andy, I was just dumping on it, just dumping, right, Chaz, just dumping, dumping, dumping, dump it. And what do you think happened to him and his life and his business while coaching? I'm gonna guess that it didn't go down. Not a dang, brother. Oh, okay. Nothing. Nothing. That's encouraging. Right? I was like, dude, what am I doing? And so I told him I said I said, buddy, it's, a year past or agreements for a year. And we're having a conversation.
And I said, look, just I'm I'm sorry. Right? Like, I really am. I mean, I I don't know what else to give you. Yeah. Nothing's working for you. Right? And so it must just be specific to my situation. And so stop paying me. You know, I I'm I'll even give, like, your back of your money. He's like, no. No. No. He goes, I believe in you. I said, dude, it's been 12 months. You've spent $120. And then he goes, no. No. I believe in you. If you can do it, so can I? I thought, okay.
And so I thought, you know what? When I first started looking at my life to revamp, but I I put myself through the sync called V2 GP2. I made up this formula. Vision values, goals, principle, price. K. What's your vision? Tells me your vision. What are your values? Tells you your values? What are your goals? Tells me your goals. What's your what are your principles telling me your principle? And then what price you wanted to pay, and then he just went silent. And I thought, that's interesting.
He had his vision. I wanna to look like this. He had his values. See, things are important to me. Here are the goals I need to achieve to get my vision to be a reality within my values. Right? Here are the principles I'm gonna employ my business and my life to make those goals a reality, and here's a price I have to pay. And that price showed up. He didn't wanna pay price. So we only have 2 choices. Either you minimize your wants or you maximize your skill. You you can't have it both ways.
You can't maximize your want to minimize your skills, right, either you maximize your skills your wants, or you reduce your wants and to your skill level. Right. So I said, which do you want to do? And he said, well, I want all those same. I said, well, then We have to increase your skill, which means you have to pay that price. And then he asked me a really great question. He goes, do I? And I thought, I don't know. Maybe you don't have to pay that price.
Maybe it's not the price, but how you see the things Chaz matter. And so I had taught him the role of the CEO, which is 3 things. Right? Chief strategist, chief team dolder, and chief sales officer. Right? You have to be you have to be nobody can delegate when you're running a business strategy, building a team, and sales. And we can go into that because that's a really fascinating way to look at business. And this was topped in by a guy named Dan Wertenberg who worked for Leah Acoca.
And I thought, you know what? There's a piece missing. The mindset is missing. And I had to find mindset as what you hold to be true about yourself. Chaz around you and the world around you. If you hold it to be true that this is negative, then of course it's negative. You'll be true it's positive that it's pawned.
So I thought we're just gonna focus on one thing and one thing only because we're gonna focus on changing your mindset to be commiserate to the goals, vision, values, and principles that you have. Forget this pricing for a moment, right, because the price is relative. We're gonna change the things you hold to be true. And do you ever see the movie with the, what was it? And I forget the title, but It's Harrison Ford plays Indiana Jones, and I think it's, the last crusade.
Okay. And he's going through these trials. And he gets to this thing where he's gotta cross one edge to the other. Remember that? And and there's no bridge. And he reads the past, right, exactly. Another you can see, he reads the passage and it's about faith. And he goes, and he takes a step. And sure enough, There's a bridge that you really can't cheat because the Mirage makes it look like it's part of the cliff, not a bridge. So he walks over and throws sand, and now they can see it.
But he needed that faith to take that step to move in that direction. But once he put the sand, the rest could see it. He had to have a change in belief he had to hold true that he could indeed walk even though he couldn't see that bridge. That's a change in mindset, is that you have to believe that it's there even that you can't see it. The point would describe this applied faith. So we started making these changes.
What he held to be true wasn't true and started thinking of things that he weren't true, weren't true. And as we changed what he held to be true and not true anymore, What do you think happened to his business and his life? Mhmm. Started seeing some changes. Dramatic changes. Made three times as much, Michael, the next 6 months, and worked significantly less. Yeah. And so I had a Blind the flash of the obvious. It's not the moving pieces necessarily. Content and process are important.
It said to what we call the BDR formula. Belief drives behavior behavior drugs results. We all want one thing. We want results. No matter what you want, it's all results. Belief drives behavior. Behavior drives results. So I'll give those little parts, and I think it's gonna cool. The hell is kinda cool. Right? Yeah. That was Let's see what thumbs up comes up. Oh, look at that. What am I gonna get with? I I hope they get to see how much fun this is. We're having a party over here.
So so the BBR is belief and then behavior and then results. And then here, you've got content and process. And I had focused on content and process because I didn't change his belief. It didn't change the behavior, which didn't change the results. And that changed everything on how we do our program. So at that point, other people who knew me and knew this guy, I can't tell you who he is, and said, hey. You know, can you coach me?
And so he started charging you 150 grand a year, all upfront cash, and there's a different story when we got to that point or a $1,000,000 for lifetime coaching to double income, double time loss. And which with 100% success rate, Chaz, nobody's ever not achieved its because I cheat in a good way. What's interesting though is that almost every single client we've ever had go through the process, and a lot of them are still with us.
It's always been something that they think they need to focus on end up being something entirely different. Yeah. They think I wanna focus on this, but we end up really focusing on that because we don't fix whatever that is. Whatever this is doesn't change. That's right. That's right. Alright. Well, so you you've given us a very wide lane here to play in. I appreciate that.
The piece here that I wanna focus on, which is the heart of your work now, you just described is changing belief, then obviously changes behavior, which then gets us the result. I love how you framed Chaz we all have results. Like, that that's the vision. That's the goals Chaz, like, that's what we want. That's the result that we're looking for. Okay. Great. And and those things are okay.
And, like, we can picture those things, and we can imagine those things, and we should get emotional about things because that's what drives us towards those things. Now we're talking about behavior, though. But before we could even get there, the belief has to be there. So give us some principles here. Maybe even just some basics. Maybe somebody's listening right now, and they've never heard Napoleon Hill. They've never heard of belief.
They've never heard this principle that Maybe things are stacked on top of each other, and I should be focusing on something. It's related, but it's completely unrelated. Talk to me about belief and just a couple of core things that they should be maybe taking away from this pot asked from you. So, you know, belief drives everything that we do. Right? People say you should focus on doing so many different. Well, that doesn't work out unless you believe some. Thing. Right?
Your brain doesn't work by behavior first, and there's a big psychological debate about this. But, basically, everybody has a view of what's true. Right? So if you look at political spectrum, right, right, left, middle, up down, it doesn't matter what what side you're on. You're on that side because you hold some things to be true. That you identify with on that side. Okay? That again, I'm not putting any more competition on this. I'm not saying one is better than the other.
I'm just saying that you believe that. Your health is no different. Right? You eat you or you don't eat or you exercise you do whatever it is that you do for your health, you believe certain things to be true. Now You can make it argument. They said, well, no. I know that smoking is bad for me, and I I don't smoke, but I'm saying somebody might say, I know smoking is bad, but they still smoke. Therefore, I believe that smoking's bad, but I smoke. You don't believe it's bad.
Believe it doesn't affect you. Yep. Or you believe that you deserve to die, or you there's a belief to drive that behavior. You might know quote, unquote, that it's bad for you. You might, but, yeah, but, yeah, you might understand that it's bad for you, but you don't really know it. Yep. Yep. You get cancer, you're gonna know it really quickly. Right? God forbid, of course. Right? So we'll be hold to be true. So we can reverse engineer that and say, well, what are the results I'm getting now?
And based on those results, what is my behavior and best of my behavior? What do I tend to believe? You can look at what you truly believe based on what you do. I think it was Emerson who said what you do speak so loudly. I cannot hear what you say. That's right. Okay. So you can look at your current behavior as as litmus. What you believe? Yeah. As a litmus. Okay. So the listener right now, let's paint a picture. They are struggling in their business and, you know, they're overwhelmed and Good.
You know, Wolfe is really at the the edge and and, you know, not giving me enough, and they're really overwhelmed. And they're thinking, bro, I just need you to tell me how to do the I I don't need you to mess with my beliefs. Analyze this person for me right here. Get a job. 9 to 5. Stop being entrepreneur. You won't cut out for it. Yeah. And and the person that says, no, dude, I'm doing this. Well, then you believe you could do it or you believe that you deserve to fail. Yeah. Which is it?
So one of the things that, you know, it's unpopular, but I'm gonna give it to you because this Chaz Wolfe podcast. Right? This is this is king among kings. That's right. Having a real live chat, right, is most of the people out there that you hear, the spouse, success, or you gotta grind it out, or all these things are not telling you the truth. They're they're simply hitting your emotional hot buttons to get you to do something for them so they can make money off of you.
And I'm not saying it's a bad thing because that is their business and I hope to make a bazillion dollars doing it. I really do. And for some people who don't need it, it's gonna be a wonderful thing. But the majority of individuals get more harm than benefit from listening to those kind of individuals. Because not telling you the truth. Now let me give you an example. Do you ever do a jujitsu? No. But I've got several friends that do. Okay. Wolfe, but you know what you did too is. Right?
Yep. Okay. Wonderful. And so or kickboxing or boxing. I mean, we all know combat sports. We Chaz talk about basketball or football, but I know nothing about those sports. I I I'm not gonna talk anything about that because I'm gonna talk like a complete moron, which I am, of course, when it comes to that. But if you look at jujitsu, you look at Joe Rogan, for example, you look at the MMA world, if you're familiar with that, There are belts, white, blue, purple, brown, black.
And so if I go and I wrestle or I do just get to a person who's better than I Right? And just and they just destroy me. What do you think I need to do? You tell me to go talk to them and see what they did that that you don't know. I have to get better, stronger, and wiser. I've gotta figure out how to improve my skill. I gotta maximize my skill set or minimize my warrant. I can lean and go. You know, I've I could've beat that guy, but, you know, I I had a tummy ache today.
I farted, or, you know, you make all these stupid excuses. Right? But the reality is that truth is found in combat. K. It's what Bruceley used to say. And today's Bruceley's under birthday. He would have been eighty three years old today. Wow. Yeah. Ain't that crazy? So truth Chaz found in combat. Yep. So if you really genuinely want to become a black belt business owner, a black belt, life individual.
You have to understand what level you're really at, and that comes by getting in there in the arena of business and personal growth. And doing your best and taking your lumps. So it doesn't matter in combat what you think. What matters is what actually happens. So for an individual that says, oh, you know, I wanna deny the truth and just tell me how to do it. It's like saying, I wanna beat the black belt, but I'm a white belt, and I don't wanna go and learn what's wrong with my technique.
I just wanna beat the black belt. Tell me how to beat the black belt. Okay. Get better. There's the answer. Yep. Right? You've gotta get better. Most of our clients succeed because they're big boys and girls. They know what it is that they want to achieve, and they're all about looking for the truth. Winston Churchill said the truth is incontiverto a malice may attack it. Anrance may deride it, but in the end, there it is. The hillbilly we are saying that is you're gonna end up with the truth.
You might as well start with So truth of the matter is if somebody has a problem in their business, guess what the problem really is? There are beliefs. A 100%. A 100%. It's not about skill set because you've heard this Right? Chaz, do you I don't know if you have kids. Are you do you have kids? Four of them. Okay. 4 of them? Yeah. Congratulations, buddy. That's always. I have 3. If I if what I know, I'd have 5, if I knew how great they actually Yeah. Exactly. Congrats to you.
So if I'm gonna take one of your kids, god forbid, put the gun to the head and said, you gotta make a million vowels and actually grow them in and you believed it. You you knew Chaz we're gonna do it. Wolfe you get the money? Oh, yeah. Easy. Done today wouldn't take you longer. A 100%. Now unless you're already making that income, What's really stopping you from getting the money now? Right.
Well, maybe a knowledge, maybe practicals, maybe a relationship, but none of that matters in that Correct. Because the belief gets to be so strong, so incredible, so driving the how becomes irrelevant. That's what makes people successful is when the why is strong enough to how it gets easy. General used to say Chaz all the time. So we have these different grades of understanding of what beliefs are, but it's always a belief that drives every single behavior.
Behavior drives every single So the individual come and says, hey, Mark. Give me the practical application of how to do it. Great. Here's how to do it. If you wanna know how to do it, change your belief system to a belief system that'll give you all the things that you want. There's your answer. Now how do you do that? Well, that's what they paid me. Yeah. Exactly. Okay. So inside of the belief example that you just gave that I answered, I thought was brilliant.
There's there's a there's a large percentage of that belief that is emotion driven. And we and you talked about the other kinda, you know, grind culture person tapping on some emotional pieces there. You know, and and I think we can circle back to that. But my my question is here in that example, this person has my child, and my my belief is that I can get the money. Even though I don't know how. My emotions are high because this is my child, and I would do anything for this person.
And so my my flight or flight is in. My protective provider, dad, you know, war, call it, you know, whatever whatever label you wanna put on it. My emotions are through the roof, and and I'm willing to do whatever it takes. I'm willing to die. Talk about the relationship between belief and emotion. For a minute. It's the same thing. Right? So I would say your belief wasn't high. Your focus was singular. And then all your resources are called to achieve that singular focus. Yeah. Love that.
So you could say those right motions are high, but really it's a singular focus with all resources available to get it done. I'll give you an example. When, you know, we live in a beautiful neighborhood. When my beautiful wife and I go out and walk, I don't have to be certain whether or not that floor is gonna be stable. Right? But if I'm walking to a place where it has quick sand or what have you, I'm now walking with a little bit of trepidation.
Like, gee, is that gonna be an okay piece of sand, or am I gonna be okay on that component of it? Yeah. Well, these are like that. They're either certain or they're a little shaky. And if they're certain, you have no doubt in taking those actions, those steps. If they're shaky, you take those steps tentatively. Yeah. So I would almost say that not that you said you believe I can get the money. Your belief is I will get the money. Right. The very different than that I can get the money.
I can and denotes possibility. I will denote finality. Right. Meaning, it's there's no doubt about it. You are certain that you're gonna get the money as that the sun's gonna come up tomorrow morning again. Yeah. Yeah. Exactly. Right? It's that level of certainty that changes. K. You you've used the word certainty, which I absolutely love. I've in the past caught myself using the word resolute. I I think that they're, you know, interchangeable here in this moment. Like, you make the decision.
I'm resolute about it. It is. For the person that's never experienced this that we're talking about, how what would be a super easy on ramp because they're probably resolute in certain things. They just maybe don't realize it, or maybe they've just never been presented it in this way where they're like, okay. This is interesting. Take a step here because I wasn't even thinking about it. It's concrete. It's resolute. Like, I don't have to think about this.
Or the quick example, I I just see so many entrepreneurs you know, tentatively walking through the field like you described, which is why all their efforts are, you know, half baked because they're not they're not all in. It when you're certain, even if you're wrong, there's there's a whole there's a whole category over here is that even if you're wrong, but you're certain, There's a lot of good things that come out of that. So talk about this for a minute.
So, you know, it's it's interesting because most of what holds people back from succeeding as trauma. Trauma defined as an encoded memory in the amygdala that has a response with beyond your control. So an input either outside or inside creates a megawatt to fire to fire up and really has fight flight freeze feed for anicate. Those five bets. Right? And so and by the way, when someone takes your child, you don't go into it. Midland shuts down.
It no longer it does it doesn't go into what you think of fight or flight mode. It is hyper focused. It's shut down. Hyper campus. Thalomists, they're working with the neocortex full on. The amygdala cannot respond. That is not fair. It is now action. But most people have that fear response. They make a lot of oscillates. And so they might know better.
I'm not, you know, think of a full, be a spider, heights, You know, you can never ever talk to somebody, logically out of the phobia because it's beyond the the grass or the brain. It's the amygdala going. We learned this response, danger, danger with Robinson, therefore fight flight freeze for indicator fee. Right. And so that becomes people who are sex addicts people who are they did the food and people who are frozen by fear. Those are always angry.
Those are, you know, are always running away and scared from things. That is the amygdala taking all So trauma really does play an important role in getting people what we call depoteniate those memories, which can be done by psychosutables, meaning touch. And things like Haven EFT, TFT. If you know exactly where to hit, you can get that done.
So there is, like, a point we have to depoteniate because nothing has Nothing will release success more than getting rid of those traumatic mon memories and events, by the way. It really hasn't it just has this Wow. Oh my god. It's, like, it's been lifted off my shoulders. I mean, I've done it a thousand times. It's been great. So there's that piece. Then once you deal with that piece, the other component of it is, you know, what what exactly do you have to believe specifically?
To be able to achieve the success that you want. And remember, success isn't defined as the achievement of a goal, but the struggling towards that goal. What's gonna get you to move in that direction? What'd you have to believe Chaz I can, that I Wolfe, that it's good for me, that dumpster is bad, and my future self is important, all these different components. By the way, ADD moment. Remember that marshmallow, example, that all people talk about? Yeah. Four year olds.
Okay. Yeah. Yeah. So do you wanna know what really happened? Yeah. In lightness. Because it's nonsense. Really? We've man, I'm gonna tell you why, and you get the side on your own. We've been thinking, oh, the self discipline, which I don't believe in self discipline, but that's tattooed on my hand, because I think willpower is different. We'll talk about that here in a second. But they're like, you know, the kid that could could push away the 1 marshmallow say, I will have 2 later.
Did have a better light. Yeah. But guess what they didn't look at, the one they looked at it made it even more clear as to who chose the 1 marshmallow and who chose the 2 the 2 marshmallows. Guess who'd showed the 1 marshmallow over those who chose the 2 marshmallows? Hromatic. Experience children. Poor kids. Poor kids. Interesting, which could be classified as trauma. A 100%, right, the ACE study, the AC study, the ACE study. So the kids are poor.
I don't know if I'm gonna eat next to to 2 hours from now because I hope But they seek social economic where they came from. And, of course, socioeconomically, if they're poor, guess what you can happen during later in life. Well, duh. Right? The chance of them being successful or significantly against them, when those are middle class or upper class, Wolfe, Duh, right, Chaz goes to college. I'll go to college too. That is again, you know, it wasn't the stupid Marshmallow.
It was the cease social economics behind the children that drove the behavior belief behavior results that drove that behavior that also drove later on the same consequence behaviors. And, yes, poor kids with economic status, like I was one of them, have a more traumatic experience, and those are middle class and upper class inc. Isn't that interesting? Yeah. Super interesting. But it wasn't this idea of deprived yourself. This idea that this poor kid didn't know what too much knows was like.
He doesn't get too much later. Right? He's like, I gotta be it now. Yeah. Yeah. Because I don't know if I'm gonna eat later. That's interesting because so use the example here of me or you, you know, and and maybe you wouldn't classify yourself in this way, but I too didn't come for much, and I would say that the choice to have 2 later or delayed gratification has been something that I've had to learn it it wasn't necessarily, like, I probably would have eaten the marshmallow when I was 4.
It'd be my guess. I've had to learn differently And so talk about how does does that does that happen over the course of time? Is this a new belief system that I adopted you know, 20 years ago along the way? Or what's your explanation there? Yeah. So so and and by the way, I was raised by a single mother who was a lesbian who had one post addicted to drugs, and my dad was a monster. And so she left him in Venezuela when I was 4, and then we went to a state at age seven.
But she did the best she could, and she did a great job. And my dad was a lovely human being. So, no, no offense or whatever, but it wasn't an upbringing, right, when mostly when we grew up poor in a affluent area. So the, you know, you've heard the whole thing about the alcoholic, father, twin brothers, one becomes successful, becomes a failure, saying father save environment, different beliefs.
So for a a a memory to be encoded Chaz a trauma, needs 4 things called EMLY, event meaning landscape and simultaneous capability to be an event, but may have to happen You have to give it a meaning. Oh, shoot. That means this. Your land has to be vulnerable rather than resilient, and you have a sense of not being able to escape. If one of those things is not true, a memory just not getting quoted and admitted Chaz a trauma.
So if you can escape no trauma, if you're a resilient, no trauma, If you give it a different meaning, no trauma. If no event, no trauma. But if 4 things happen, then it becomes a traumatic memory and tends to hold us back and give us fear. So we changed that. Right? And so what you've done in your life is you've given different things to meaning or you've had a resilient landscape or you're able to escape, move away, run away, you know, you were able to deal with that one form or another.
My brother, it had the same sort of upbringing, but he chose to do something different than I chose to do. Yeah. You know what I mean? And so I love him and have a lot of love for him, but I don't hang out with him because, you know, he doesn't have any value that I associate. Too. Yes. Same family. Different. He went the way of drugs and alcohol and whatever have you, but he doesn't I still don't know because I don't talk to him.
But it's it's really what you enter partition meaning you give it. Sometimes it's when you control, sometimes it's beyond your control. Yeah. But despite the trauma, You could indeed absolutely change those behaviors and beliefs. In fact, they call it a CEE significant emotional experience. So, you know, I'm I'm a type 1 diabetic and insulin dependent diabetic, but I was not always a type 1 diabetic. I'm fifty three at at age fifty. I went to what's called di diabetic ketoacidosis, DKA.
Died. And I ended up also during April 2020 during the pandemic. My wife couldn't see me It was a very traumatic experience from it. Right? Couldn't escape. Right? That event happened, meaning his oath shoots. This could be the end of it. Right? And I'm feeling lonely because I don't have my beautiful wife with me. So that's, emotional as an immigrant experience. That changed my belief by certain things. Came back. I fired 2 clients. 1, paying me 15,000 a month. I won't pay me 10,000 a month.
You guys are boneheads, and you gotta go. And I made other changes. So I had SCE moment then. You've had many. We've all had been. So the question is, how then do we, you and I, and the audience, how do we create them on purpose so that it gives us a better set of beliefs. Yep. A better set of circumstances so that we produce better results and are happier doing the process. That's one of the tricks that we focus on.
Yeah. This is interesting because what you just said is similar to what I'll the question I was gonna ask you a second ago so now I'm gonna kinda mirror them together. You just said that we can now create, knowingly, traumatic events, on purpose Chaz then help us go in the direction that we wanna go in essence. If did I hear you right on that? Yeah. Very much.
Okay. And so tell me because it the the the thing that was coming up in my mind Chaz you were describing that was the the ability to win a traumatic event comes to assign a different belief. Right? Like because that's that's probably the most simple of those things in that in that that well, I guess that's my opinion. Of course. You're looking at this this option, and it's like, well, this this just means this where someone else is like, oh my gosh. No. It means this.
And they have 2. One has a traumatic event, one that doesn't. And I've heard a bunch of people talk about this topic, which is you just assigned a different belief. You assigned a trauma or that it hurt you or that it was harmful. And, you know, 300 years ago, this was just life. They didn't have shoes back then. You have shoes, and the traumatic event is that you ran out of shoes and you burned your foot or whatever the scenario is.
Okay. Fine. So how is there a difference than from being able to kinda like see it coming and just assign a different belief to it versus what you're saying proactively create trauma, but in a good way. Obviously, they're different, but talk to me. So you it's not always easy to assign a different meaning to something. You know, when I get diabetes, which is it's not immune to sort. My pancreas my pancreas stops producing insulin. And so and they're terrible educating us. Right?
So I I said myself, this is a sign for me to get healthier, better, stronger, wiser, Right? This is me going against a better leveled Jiu jitsu player. Just got my ass kicked. Well, now it's an invitation to become better. Sure. So I read everything, researched everything, you know, My blood sugar my last a one c was 4.6, which if you don't think about diet, it's phenomenal. It's better than most non diabetics. Right? I mean, super healthy. All these wonderful things.
Made a lot of money from it by helping other people within my coaching programs, yadayadayadayada. It didn't mean it didn't create a trauma because I still have event the meaning landscape of his capabilities. So I had to depoteniate that. Yeah. So it's not as easy as just, you know, Joka Wilkin, you know, good. Right? And I'll go with good. Okay. Well, well, give me a break, buddy. Like, what do you mean? Like, it might be easy, but people already have a landscape here that's not vulnerable.
Right? They might be resumed off the bat already, and it's easy for them to do it. But if the landscape is vulnerable, not resilient, not gonna be able to assign a meaning to it, You have to do a little bit of extra work on. Hey, Kings and Queens. Chaz Wolfe. I wanna talk to you about something that's super important to me. We put a lot of time and effort. We, meaning myself and my team, into this podcast into the content that goes out every single day.
And if you have been getting any sort of value or insight from this, We want it to be able to reach other business owners too. So we would love if you would like, comment, share, leave a review, post, share again all of the things on social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify.
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No. Before we move on here, you're you're saying these some of these pieces are interworking together where you might be able to assign a new or you might want to sign a new, a meaning to it, but because you're vulnerable as opposed to resilient, the the challenge yeah. It's not you're not able to or not as as maybe easy for you. Your reptilian brains have yes. Good. Okay, buddy. Sure. We're in danger here. I don't care what you think about this. We're in danger.
The amygdala overrides the neocortex and goes, right? If you're re and that means that you're resilient, the amygdala does not get triggered. It just kinda hangs out and watches. Okay. Well, does he have it? Is he is he what's going on? But if you're, you know, if you're hyped up already. The middle is gonna take over. You're gonna have a bit of a boo boo. And by the way, that has a lot to do with it. You know, and and there's a lot of things we can talk about. What affects resiliency of Right.
The landfill. That was my question Chaz you're pulling that up. I'm like, well, how do you how do we train resiliency, or how do how do we how do we get that? Because that sounds like it would be a catalyst, not maybe not the answer, but a catalyst. Strengthen in the others. Alright. I'll I'll get you back to your other point here. Okay. So now but we we talk about the redundancy because Chaz is important. And then the other piece is, you know, how do we create one? Right?
That's positive for us. How do we create something that's a significant emotional experience? And you called the trauma, but really it's just a significant emotional experience. Yeah. Where an event happens, you give it a good meaning, you're resilient, and you can escape. Right? Like, you have control over it. Yeah. So An example might be and I've not done this a loop, but I'm just, like, you might wanna go skydiving. Right? Somebody goes skydiving, and they were afraid, but they did it.
And now they're like, oh, this is amazing. I feel great. And now their beliefs are some changes. I Chaz do that. I can do anything. Yeah. You know, I'm not afraid of heights or whatever the case may be, but we try not to be so dramatic with it. We try not to be so visually challenged. Right? We try to create these little wins that change the belief systems. Along the way that then gives you an accumulation of what we call the parthenon principle. You know what parthenon is?
No. Think of the Roman columns all stacked up or the Okay. So all the there's a lot of column. Well, so you're a little 10% here, 10% there, and you add them up. It's 3, 400%. Okay. And it's very stable. Yep. Makes sense. So we create these little parthenons that are pleasant, pleasurable, and exciting and easy to change the belief from one thing to the other. It just keeps getting better and better and better and better. So your belief system now is higher and stronger and wiser and better.
And things become natural. Yeah. Talk about discipline. Disciplined has been a big thing, and I've love the word discipline, but I don't really believe in discipline anymore. I believe in willpower. But willpower is a little different. Wolfe is to conscious mind powers the subconscious mind. All you have to do is decide what is it that you want, communicate to the unconscious mind the right way and then chill out and relax. Do you need willpower to brush your teeth?
I assume you brush your teeth. Yep. I do. And, no, I don't need it. Okay. So why not? Yeah. Because it's a habit at this point. It's, it's subconscious. Yeah. Okay. Do you need do you need a Wolfe power? This is gonna, you know, Put your clothes on or all the things that you now do that are habitual. Right. No. Do you need either no. Your point is how do we get it to be habitual? Well, if you use discipline, you're going against the grain.
This one is like, you know, I'm gonna discipline you for doing a bad thing. If you use willpower and you understand the conscious mind along with the conscious mind and how to communicate to it, it becomes rather easy and effortless because the idea is force is not good. Efforts good, but effortless and even better. Meaning, you just it just sort of goes this way. Right? So the idea is how do we create this little mini wins to change the belief system? And there's Tons of ways we do it.
Here's an easy example. Have you ever thought of something you believed to be true that you later found out wasn't so? Yeah. Okay. Can you think of something specific you don't mind sharing? Oh, well, the one I shared right before we Before we get on here, I I met my dad when I was twenty four years old. I thought someone else was my dad, and I come to find out. He was not, and somebody else was. And when that belief happened, what happened inside your brain and your body?
Yeah. Well, the guy that I thought was my dad was in and out of prison. Drugs and violence, and I never called him dad. So there was a a disassociation to Chaz, almost like, I never connected myself to that. I never wanted to connect myself to that. I always thought it was his loss. And so when that truth changed. My belief now became like, whew. Like, I knew that wasn't me. Thank goodness. Get that dude away. You know?
And I would say a and, a big and is then I started looking at the guy who is and it's like, we look alike. There's a lot of these things that we we do that are alike. We We both have businesses. Like, I mean, this is just, like, some of the same language, and we've never we've never met. It's this is incredible. So there's a lot of a lot of moving away and moving towards in my belief system at that time for sure. And how long did it take you to have that change in belief Was it a year?
Was it one second? How fast did it happen? Well, I think that a lot of this was subconscious. Right? And so If I had to define a timeline, I think that that would be difficult because I When did you find out he he wasn't your dad? When the how did who told you? He's not your dad. Or how did that come about? Yeah. So it came up in a conversation and then later confirmed through a DNA test. And so that, you know Got it. 3 to 16 period of time, Okay.
Is like But you didn't you didn't know until you got the DNA test, and you were like, okay. Now I know. Yeah. And, actually, that's true. That's when I knew that I knew that I knew but I knew before that because I it was verbally given to me, but I still didn't believe it. I I needed more. Right. And and for me, it wasn't the DNS test. It was a picture. Once I saw the picture, I'll Okay. I I fell actually, I saw me.
I saw him, and then I looked at it just another minute longer, and it and I had to turn it away because like, woah. That's me. I'm literally I it like, the picture changed. It was me. Yeah. Okay. Isn't that interesting that and it took you literally a fraction of a moment to change. Yeah. Exactly. Okay. So why not Do you think we can change beliefs in a fashion moment on anything we don't wanna believe anymore that isn't true? No. I believe that we Chaz. 100%.
And and that's exactly what happens. Is that you describe the process exactly. Right? You have this intuition. I think so. Maybe yadayadayada, and then you see something and for confirms what you already wanted to believe into, oh my god. This is true. Yeah. So most police are gentle. We see something. Yeah. Either outside or inside, but it happens instantaneously. Like, it happens in an instant book, right, and that belief changes.
So imagine we could list all the things you believe that aren't true, like, I don't wanna believe these things anymore. Or we discover you believe these things. You didn't know you believe it. You believe it because you're behaving this way. It made a list of all the other ones that are positive. I want to relieve these things and we go and we switch them. And we do it in a very effortless way, much like you use your dad in your picture. How much better would your life be that way?
Yeah. I mean, it makes it that makes perfect sense. Do you believe in god? Yes. Me too. So do you believe that god has a plan for you? Yes. Okay. Do you believe that god has a potential that he gave you. So here's your potential, son, and he gave you potential. I do. Okay. A potential is a 120 At what level are you now? Yeah. That's tough. I'm not at a 100. Well, so give me a number, any number. I'm putting you on the spot. That's a that's a that's a good question.
I'm I'm let's call it, let's call it 40%. 40. Great. So if it's a 40%, how much time are you gonna give yourself to get to a 100% your god given potential? I'm gonna give it all of my time. And, actually, I think it goes into my future generation. Sure. Fair enough. But you get the question. Right? At 40%. So at what percentage do you think god would want you to be at right now? Well, that's an interesting question.
I think that he wants me at a 100, but I think I'm designed to be at each step along the way at specific times. Wolfe, I didn't say that he's not forgiving or that he's not allowing. Okay. Okay. I'm saying that you you have children. Do you not? Yep. Do you want them to be a 100% of their potential? I do. Okay. Alright. I And what ages are they now? 14710.
K. So the potential of your 10, 7, 14 are different, but shouldn't they all be at their 100% potential at their relative age of which space and time? And so the way that you frame that, yes, I should be at a 100% now, and he should want me at a 100% now. And and next year, it's up. He might have a bigger hunger. Okay. You Right? So what are you waiting for?
Right. I mean, I guess if I would have if I would answer the question again, now knowing the new frame, I would say that I'm you know, maybe 90% or 85%. I still don't know if I would ever be able to give myself a 100. I don't know. It feels weird. Yeah. No. I understand that. It is a it is a belief you have. Uh-uh. And, of course, but you get the idea of this question. Right?
So what we're doing is we're changing the image in your brain of how you see by somebody else's eyes, which then, of course, will change your behavior and your belief about yourself. That's right. So how you answer the question? Is it as important as how you begin to see yourself through those that person? Right. So that's just a little bit of a hack. Right? Is that because and then you didn't really get it, but I thought, well, you have kids to go, okay. Now I understand what you mean.
Yes. Yeah. Yeah. That that that is a different frame. Yeah. Okay. So so let me let me let me bring this let me boil this down for the listener real quick here.
So, obviously, our beliefs then determine behaviors, behaviors, then get us our results A lot of those behaviors Chaz you're saying though can be habitualized, but we have to do that first through beliefs, and then there's this cool thing in there that you mentioned called auto suggestion that you talk from conscious to subconscious and effortlessly, then your behaviors start happening and then get you the results that you want, really, whether you are doing too much or not.
Obviously, there's there's the bright action happening in there, but inside of this, this belief or the things that we can frame for ourselves can happen based off the things that happen to us dramatically, and we have to deal with those things. And or we can start planning to create these moments for ourselves so that we can further trajecturize, you know, towards what we want. What did I what did I miss? Very much so.
Wolfe, I mean, there's nothing on that, but there's there's a lot that, you know, look, that it's it's hard to cover the secrets of the universe in a short period of Right? I mean, you know, and and we're just picking a one thing. But here's another question for you. If you have employees, how does a BBR formula help your employees? Right. Right? Aren't you really a belief manager or belief creator within your own organization within content and process? Maybe maybe not. You know?
When it comes to health as in results more important than what you think you might believe to be true and dogmatically speaking. So we can play this over a lot of different things. Yep. But in business, there is, you know, everybody wants to know, okay, Mark, so what are the moving pieces to make more money and and work half as much? And the best I can tell you is it's counterintuitive. You ever go skiing or snowboarding? Okay. So imagine you take a friend who does not have a ski snowboard.
You put it on the top of the mountains, say a blue run, and you tell them to go down, and they're about to go down. What's their intuition telling you? Lean forward and lean back. Lean forward. Oh, they're gonna lean back. That's the intuition. Right? You'd you'd have the right answer, which is, hey. Leave forward onto the edge of the ski or the board. But the addition is to it's gonna be to lean back. No. No. No. No. No. No. Right? They're avoiding it. Business success is just like that.
It is counter and the things that we think work don't work. The brain has 3 parts to it. The caveman, the thinker, and the librarian. Or cavewoman. The caveman is, smash grab, you know, and it's and it has a purpose. Right? What needs to smash and grab will run caveman needs to come out. The think of the Rodan, right, you know, like, these proposed questions, ponder, think.
And the librarian, just basically archives, everything you've ever done in your entire life Chaz you'd ever dreamed of, thought of, red, you know, whatever, and just piles it away. Well, the leg brain is always working, whether the the the thinking man or the caveman or opactive that Brent's always working, but the labor in works best when both of those are sleeping or chilling. Right?
When the AK Men's chasing butterflies and the thinking Chaz, you know, under trees, snoozing, the break could do its job. When the caveman is active, the thinking man can't think. When the thinking man is active, we came in, can't think. So they're opposite. They can't do their thing. And where do you think? Most of success comes from. Caved men thinking man or librarian. Yeah. I mean, the way Chaz she posed it, the librarian. Always. Always. Right? Sorry.
It's our our committees are our committees are committee a story. Right? So as long as the caveman's chilling, thinking they have chasing butterflies, not interfering, because we need them some. Right? They're not interfering. The thinking man go, how do I double my income and double my time off other than calling marks? You know, of course, how do I do that? And then the thinking man goes, and the brand's going, okay.
Well, now go watch TV or go for a walker, go skiing, or go read a book, or go hang out with your wife or your husband. Just leave me be. And then the brain goes, okay, if I take that memory, that thing of the book, this idea, puts it together in in this sequence puts him in a folder. He gives it back to thinking, right? Knocks and he goes, I know. Here's how. Mhmm. So if that's true, what do we most productive when we're pushing things through or when we're chilling?
Yeah. This makes me think of a couple of times a week. I mean, I'm a lot of entrepreneurs do this, but I have the thinking time specifically designed, and I say this out loud even. Where I I schedule time for my subconscious, and I also add in the lord for to be able to bring things forward I'm caveman in all week long. I'm Kaye. I'm on podcast. I'm on this. I'm running a team.
You have dot, dot, dot, dot, and then There's stuff that needs to come up and out and onto the paper, and I gotta give it space to be able to do so, which is what you're talking about, Yeah. You you know, Richard Koch wrote the attorney principal who's worth $2,000,000,000 plus where Richard's guys in in London. In fact, if you read his latest book, he attributes it to me. He says, you know, he calls me the the godfather of unreasonable success. The book then is called unreasonable success.
Love it. And he says, you know, to Mark's acknowledgement on the back, it's really sweet. I don't deserve it, but it's not to be included in the book. He wrote a book called 16 x in which he talks about having clear space. David Allen from getting things done talks about having clear space to think. Yeah. But thinking isn't what we think is thinking anymore. We think thinking is grinding down and coming with an answer. What they really both mean is, dude, go hang out.
Just go do something that's not at all work related with a question you fill to the unconscious mind or the librarian to come up with the answer. And so remember the 3 of our committees, the king has a a a crown fashion of gold that gives it to the craftsman it gives him back the the the the the crown but then he goes home. How do I know he didn't fill it with, you know, other than just not gold? Without scratching it. So it goes and gets to our communities.
Hey. Go figure this out, and he can't figure it out. Because I I give up. I I I have no idea. I forgot. So he goes in the bathtub. Then he goes in the bathtub. The bathtub water overflows and leaks outside of the bathtub. That's what he has what he we call the Eureka moment. Eureka, I've got it. Then he runs naked down the street to go tell the king Chaz the same weight of body's emergent water should come out.
So all they had to do is put the crown in water, and if it's the same gold, same water, different gold, different water, different component. Of course, the guy cheated the king, and he got killed. But the point is that it wasn't together with the bathtub and just chilled out and kinda just thought about nothing that his brain could get the librarians do its job. And came out with the answer. When I double doubled, that's what happened is I thought, man, I'm gonna turn this pyramid upside down.
I'm just gonna stop trying so hard. I'm sure the things I love and enjoy. I'm gonna be ambitious and relaxed. Still ambitious and relax. Not ambitious. I can upholstery up with my butt holes. I'm driving to work. Right? You know, that's not pleasant. Ambitious than we last, and that's an interesting combination. I've done martial arts most of my life. When you're in there and you're punching and you're kicking, it's not the tense tight punch. Chaz wins.
It's the one that says snap like a whip like a towel. It's relaxed you to snap at the end. If I started approaching, my work life the same way as I approach martial arts, not a fun, loved it, relaxed, but still intense, and ambitious with a good attitude. And whenever I took my lump and pay, well, you know what? They got the better of me, but I'm gonna come back and get better. And how do I get better? What principles work to help me become better martial artists?
This is a life for exactly just like that. Yeah. You put a nice little bow on that for us. I appreciate that. Of course. I'm gonna ask you one more question here, and then we'll kinda wrap this up. And I wanna make sure that the listeners can connect with you.
You've given us a lot to think about, obviously, things that you've grown in yourself over the course of time here, but if you could go back, maybe talk to the younger marks, you know, you pick the age, but the younger marks, what what would you give to him that you know now that you Could have utilized then differently or better. That was a great question, Josh, because you know, Chaz, I've had I've had a few last things before, and I always answer it differently.
So I'm thinking how I can answer it the same way. It's a great question because if I change anything, but I'm not who I am today. And I and I love who I am today. Right? And so and I think this is sort of, you know, god's plan Good and bad. Right? That being said, if I could give myself any one piece of advice, Man, you know, I think it'd be to be more judicious with money and judicious with money is a very interesting interesting exercise because what does that really mean?
Mhmm. And I think it means you know, don't spend it on on incidentals and trinkets, but I don't think that matter. And then invested. I think the other thing that I would probably give myself is that character, you know, we have some we teach our our clients called care, like chair of life, character ambition, relations, economics. Everything in life that you can build out in those 4 categories.
It's either a character issue and a mission issue, relations, or economics, care, right, with the your care. And we do it purposely Chaz character is the strongest, most persuasive attribute you could ever build. Never stop building your card. No matter how difficult it gets. Never stop building it because that is the one thing that Wolfe always let you go back to being rich again if you ever lose it.
Yeah. And and and we could talk about characters like that because I mean, characters are an interesting It means to chisel away, by the way. That's your character. It's it's the Greek root to chisel away. And, you know, Jesus was right. Right? You know? Those those are the things that matter. And I also do believe that the stronger character the moment you make. I think Elon Musk Chaz much stronger character than anybody out there who's in that realm of billing or status. Right?
Like him and just like him. You know, he's man, he doesn't have to do the things he does, but he's he does what he thinks is right. And if you make some mistake, it corrects. It's a pretty interesting exercise to see. And, you know, Jeff faces was the richest man, and I don't think his character is as strong as Elon Musk's character. The meat is not flawed because he's flawed, like, the rest of us.
But I'd say, you know, honestly, it'd be probably now that I've circled back, been verbose, I think I've been able to focus more on my on my care program, focus more on my character, my ambition, relations, and economics, and just manage those 4 things. In the best way possible. Yeah. And that's a different like, with different podcasts. Yeah. It is.
You're right. But I I appreciate the the explanation there because even just applying the little that you just gave right there to the probably of a the the most down moment, at least that you've described to us, 1, if not a few of those, probably would have kept that from happening. Would would be my guess. Right? Yeah. It's interesting. So, you know, we didn't talk about the the the hardest part of my life was was those 2 years where I was broke.
I mean, it was I I honestly wouldn't wish it on anybody. But I think you're gonna should experience the emotion one form or another. Yeah. I don't wish it because it was very, very, very painful. And one of my mentors said success is the ability to bear pain, not be a pain, but to bear pain. Not physical pain necessarily, but emotional and and and and intellectual pain. Was very it was it was an ego swallowing crushing, you know, Jerry Maguire moment, right, if you remember that movie.
Very, very tough. And the one thing that always lifted me whenever I was really down was remembering Chaz my character matter more. And it would instant instantaneously lift my self esteem and go, you know what? It's not as important as my character. And then immediately, My belief would shift from, oh, this is a big thing to it's nothing compared to this component. And then that gave me the strength to make the right choices, independent of the results.
Yeah. Because some of these will cheat and steal and lie to try to get a little result or we'll have a little mission lie or a white line. We think it's okay and what have you. And, hey, man, not passing more judgment. For me, it it it my one of the mentors taught me to lead with the worst attribute forward, right, the worst word forward he called it, w a r t. So I would immediately put, okay, here's the here's the really bad part about it. Right?
Like, you know, when we file bankruptcy, first thing I would lead with with the new creditor, and, yep, we file bankruptcy, both this is impersonal. Here it is. Chaz I get credit from you? If not, that's okay. Your business, you want it, but here's the worst you're gonna find on. Right? And a lot of people said, you know, that's okay. Know, we'll give you this kind of credit and this interest rate. Okay? You know, or whatever it was. Right? Here's the worst thing. Can you help me?
Will you do business with me? And some said no. And and but they never said that guidance hiding anything from me. And then in my trajectory on the way back, I only did business with and only hired people who would be a 100% honest with me on their on their flaws, not their virtues. I wanted the guy. How about you? Very interesting.
I wanted the guy who said I was an alcoholic or a drug addict or, you know, I cheated my wife and Lynn, she forgave me, or I got the worst cause of this, or I wanted the guy or gal to tell me their worst component and be open about it because if, you know, Jim Rowan says a friend and somebody who knows all about you and still likes you. And so when when you have somebody that you can communicate with, then you could say I could trust them, then everything else is is easier. Right?
And so that and and that's how you build character. I mean, you know, anyway, I'm I'm big on that because I think we miss a lot of it today. You know, you've got Jordan Peterson crying like a baby on stupid silly things, but he's got pretty good character. Yeah. Right? You know? And you've got other guys yelling and screaming who don't have, in my opinion, Chaz good character. Right?
And so and most of the people, you know, the giants of our generation that led the personal growth development movement aren't around any There's one left, and he's he's ninety one years old now. But the rest of them have passed away, not about, you know, my Instagram life, as they say. Yeah. And so, anyway, I'm I'm passionate about this because I do think this is what a generation really needs. It's what every entrepreneur needs.
It's what every every business owner especially if they're Christian on the inside track, but especially if they're Christian or let me phrase that. Especially if they're religious, right, if they believe in tomorrow code. Yeah. Christian Muslim Jew. It doesn't really matter. Right? They leave a moral code.
They have, I believe, the responsibility to make their business as great and impact not only their customers, but their employees below and beneath them because I think they have the forum and the ability to do ability to do so. But it misses a lot. Right? We we missed character a lot, and and it's being attacked ugly right now. Yeah. Ugly. Character tends to be a bad thing right now. Anyway Yeah. No. Sorry about that grind. No. No. It it this is super solid. I think that it ties in.
You know, this this show, specifically, like, where I talked about, I wanna be able to give courage to the listener because I think entrepreneurs need Chaz. But inside of that, it's It's this how do I make good decisions? And it's not that it's not that we don't have failures. I mean, you've given us plenty here today. But but if I can stack using my character, when, upon, when, or good decision, good decision because that's in essence what you're saying.
Like, if I have character, if I focus on my character, then typically I make better decisions. A 100%. You you will Wolfe sure. And and, you know, Ray Dally who might love. I love Ray Dally. He is just fantastic. Really great guy. I have a bit of a different approach. Which is, it's not principles for success, although I do have them. It's principles for failure that I'm more concerned about. But what am I what am I prepared to fail by? I will not dishonor my children, my wife.
So if it means to sign on my return, my wife, To succeed, I'm gonna fail. I'm okay with that. Right? I I'm not gonna dishonor god. Right? So if I have to fill that, I'm okay with that. Right? So what are your failure principles? Here are the things that I will not sacrifice. Everything else is open. Yeah. But if a business deal comes in, does not affect your child, your your children, your wife, just with god, or your own, honestly, integrity, then great. Let's see what it's about. Right?
We'll talk about that. But if it affects those things that you hold valuable, right, then don't do it. You know, it's I don't wake up every morning Gee, I gotta go for a walk today, and I hope I don't pick up the dog poop and eat it. Right. You don't have to get used wool pads, but I don't eat Don't eat that dog through it. It just it never enters your mind. That's good decision making. When you have a certain set of values, Chaz any violation doesn't even enter your mind. There's no debate.
You're not out in the bars drinking with your buddy going. Hey, man. I'm a married man, but should I go ahead on that chick? Like, if that enters your thought, that's not a clear value for you. I'm not putting connotation morally on that. I'm just saying it's not a good value for you. If it doesn't ensure, but you might go out, she's an attractive woman or an attractive guy, and that's the end of it because you're human being.
But if the thought doesn't come in about, oh, I'm gonna take action on Chaz, then that piece for you is subtle in it. That's how I view most of my life. Right? I have these lines that just I don't even think about it because there's no way I would cross Not that I by the way, the reason I failed originally was because I didn't have those lines. Remember we talked about being, you know, you're you're 1, 2, or 3 moves away from greatness or disaster? 100. Just one, 2, 3. I had no father.
I had no real life mentor at the time, so I didn't have this ability to decide to get what's I made some choice. Oh, that was a bad choice. That's a bad choice of that truck, and now I'm broken and bankrupt. Right? It didn't take very long. It was pretty quick. Yeah. No. I think that you're spot on. Not and and you didn't paint it in a picture of fear of three steps this way, three step. That way, like, oh, I gotta stay on the the skinny and the narrow. It was just it just is.
It just bad decision making stacked on bad decision making. It doesn't take too many layers of bad decision making to to lose it. To that point, I think it makes it even more important to for what you're saying. These are the things over here that I value, so, therefore, I make decisions in a specific way, and I don't even I don't even have to make decisions in certain ways because I've already made, like you said, the the clarity or the resolution of this is not even a question.
This is my belief. Therefore, this is my behavior. Therefore, These are my results. That's a result, and it's easier that way. Much easier. It's it's, you know, Steve Jobs's address every day in the same outfit. They had less decision making to do. We wake up in the morning. We have certain line that we don't cross. What if you expand those line to make you more conscious? Less decision maker. Use your life. Exactly. Brain problem. Things that matter to make you more money and have more fun.
Yeah. You don't decide you're gonna eat a dog to when you grow out in the street. Right. If you do, you got problems. So there's a that's a different podcast. We we are not helping you there. It's not it's not even a little bit. Sparks, you have this has been incredible. I we could easily go another few hours. How can the listener find you?
1, if they are an entrepreneur and they wanna follow you or pick your brain, go to your website, that type of thing, or 2, Maybe they are a successful entrepreneur, and they fit the the avatar of somebody who wants to go to the next level already up there. And they wanna engage with you as a coach. How can they find you that way? Email me. The the, you know, the the most people, Don't know who I am, like, sort of, we keep it that way because it gives my life to me.
You know, I'm already financially independent. I don't need to make the money. Right? But again, I mean, ARC atcallmarks.commarx@collmarx.com, and just email me. And I'll I applied to every single email. I I I eat my own dog food. I don't work very hard. I make a lot of money. I have a great life. Most people don't bug me, but if they wanna have question or book or they wanna Chaz with me, I'm happy to connect with. I love meeting people no matter what. I do love that. It's awesome.
It's a lot of fun for me. We'll put all that in the show as well. Again, you've been incredible. Thank you for being here. Blessings to you, your family, as you've described. Thank you for being here. Good, sir. Thanks for helping me, bud. I appreciate you. Thank you for listening to Gathering the Kings today. I hope that you were able to pull out a few nuggets to go apply into your business right away.
More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself doing it all on your own, carrying the weight all by yourself. What I have realized, not only in my own journey from multiple businesses and multiple different industries, and now interviewing over 2 or 300 other very successful 7, 8, and 9 figure business owners is that it's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs.
In fact, we are putting together 1000 kings specifically who are grateful, but not done. We're intentionally assembling kings who fight tooth and nail for their business, family communities, and here's what we believe Chaz in the pursuit of excellence in those areas, that it ignites within us the responsibility to govern power and forge a lasting legacy.
So if that relates and and resonates with you and you know that you need people around you, sharp qualified other very successful business owners. I want you to go to gathering the king's dot com. I want you to take a look at what we're doing if it makes sense for you to be part of our pursuit to 1000 kings. Talk soon.