On today's episode of Gathering the Kings. I came in with a $2000 interest free loan from a friend of mine, kind of a mentor at the time. And then I partnered with someone else who had $2000. So we started all this with pretty much nothing. You are listening to Gathering the Kings with Chaz Wolfe featuring fellow 78 and even 9 figure business owners who have real battle scars from business and life. But have prevailed as the king that they are designed to be.
We welcome high performing entrepreneurs to the stage in order to reveal the reel of the reel. On what it takes to build a successful business today. We dissect the good and bad decisions they've made along the way Chaz give a true and accurate picture of the journey success and how you too can get there. Through this dialogue, you will learn the value of growing your network and surrounding yourself with power players and keys like today's guest.
Grab your pen and notebook because we're about to dive in. What's up everybody? Chaz Wolfe Gathering the King's podcast. I've got Logan Swanton on the Kingstays today. My brother, you're already making me smile. Having a good time with you before you before the show started. Welcome. Thank you for being here. Yeah. Thanks, Chaz. Looking forward to it. Yeah, man. Tell us what kind of business did you get, brother?
Yeah. I actually have a few ventures that are kinda stacked on top of each other, but I operate in real estate. So I love it. Specifically, I buy and sell lands off of Chaz, you know, we can go from land flipping to developing land, subdividing various forest, depletion strategies, I have another business that does that with a couple partners. Then I have a funding company. So if people need money, hard for money to fund and flip deals, We offer that in another entity.
And then finally, I have a digital marketing service for land investors who are just looking to get on another platform. It's kinda hard to sell lands. Yeah. 15 to $20,000 a pop. No realtors wanna touch with. It's just kind of an inefficient market. So services like mine come in and plug that gap. Nice. I love it. Yeah. What I what I probably love the most is that you you found a thing, and then you found other things that are associated to the thing. Yeah. Well, right.
So I've really just started with my land flipping business and recognizing the we I've always wanted to be a CEO and not sell employed. And this industry lands itself to producing those 2. It's not unlike a plumber or, you know, like your last guess. I listened to fencing contractor. He chose the CEO row. Right? He wanted a $1,000,000 business. Well, in my industry, you have to either do one a lot of large deals or excuse me, a few large deals or you have to do a lot of little deals.
And I was not rich when I started. I came for restaurants and construction, So I started with literally no money. I came in with a $2000 interest free loan from a friend of mine, kind of a mentor at the time. Sure. And then I partnered with someone else who had $2000. So we started all this with pretty much nothing. Yeah. So because of that, I was like, I'm gonna grow. Be a CEO. We had to do a bunch of little deals to get there.
Yeah. But because of that, I just realized what the industry needed by kind of working through it. Vigorously. And instead of going to find someone else to provide those solutions, I decided to provide them for my own company and for our community in general.
Yeah. Yeah. I love I love the mindset there of, obviously, but, you know, becoming a CEO, but I think, you know, you you you have a skill set of you know, the technician, if you will, because that's what that's what's giving you the drudge of, well, let me do it myself, right, which sometimes as entrepreneurs can get us caught up right, and and just doing it ourselves as opposed to just hiring it out or or finding pieces, you just simply became those pieces But
then the CEO play that I'm hearing you say is that you didn't just do it for yourself. You you turned it into another revenue stream, another business. Be obviously, there's people in the industry like you who need the service. If you need it, other people need it, if you're gonna do it for yourself, might as well do it for other people. Yeah. A 100%. I for me, when I started my business, I decided I was gonna grow it. I recognize that it's not a difficult process. To build businesses in theory.
Right? Do you identify assist you know, you identify in the AD created system to satisfy that need and then the automated delegate system. So I was lucky enough that when I've entered into this phase, I went with an educator that provided me a lot of pretty bad information, but one of the things they did well is they taught you how to run through your business just as a workflow on a day to day on a day to day basis or weekly or whatever it might be.
And, you know, for us, that's acquisitions and then you have to go to marketing and then dispositions. And that all had to be streamlined, or delegated in order for me to spend less time doing it myself. So once I got that down in one business, I started realizing this is something you Chaz duplicate. You can just install, especially in our industry where it's real estate, but it's really e commerce.
You know, there's very few of the people that I sell in who are gonna go there and visit it before purchasing it. So when all your business kind of behind the keyboard, there's a lot of tools that are being made for other industries that all we really have to do is support them in and customize them a little bit to make sense for us. And all of a sudden, boom, you have like you said, a solution for my business, but a market solution and another revenue source. Yeah. Yeah. I love that.
Do you think that, you know, I mean, I I guess I never really thought about land in that way because you're right. I assume most buyers aren't going there. And and there's a lot of probably technology plays. The association to ecommerce, like, I don't know if I would have ever made that that association in my brain, but, yeah, it makes makes a lot of sense that there's just a a lot of back end automation because that's really what ecommerce is.
Yeah. And and I'll I'll be a little more specific on that just to to help the audience kinda understand it. So There's a lot of different ways to buy and sell land, but one of one of our main revenue centers is we're recreational properties in Colorado. Just vacant land in the middle of nowhere. And though we do sometimes sell that all at once, cash, and title, most of its time, we're selling it owner finance. Someone's gonna come to me.
They're gonna give me, you know, $500 down, and then they're gonna I'm gonna write a note, and they're gonna pay me a couple hundred bucks a month for 3 years, 4 years. Because of that, it allows them to be comfortable making the purchase without going to see the property because they're only paying a little bit here a little bit there. And then when they do go and visit it next spring or summer, No big deal.
So for us, yeah, we do have to lean on some utilities and services like drone photography, maps. You have to get really creative with a bunch of different things to make someone comfortable with it. Yeah. A lot of the times, it's just being on the phone. You know? I am a real person. Yeah. Yeah. And not not not scripted either. I mean, I'm sure you have probably a general flow, but but, yeah, the real person factor, it takes the you have to take the automation out at some point.
Yeah. I well, I actually know to a degree, surprisingly. Okay? So the trend of all industries, in my opinion, are almost all industries. There's just everything's getting closer to Amazon. You know, point, click, seller reviews, And the areas that we work in, a lot of these lots are effectively the same. You know, you go out somewhere in Colorado where there's a bunch of five acre cuts of lands, but there's many thousands of them in one area. They're all effectively the same.
So when you're working me inventory like that. I actually have for my marketing service. I had a client come to me and say, hey, Logan. I want a land company that's fully automated. Nobody answers the phone. So we took a template of our website. We put a bunch of automation into it. So someone can go to their website, which is pretty cool.
They can go pick out a property, you know, watch the drone footage, look at the maps, make sure it checks all the boxes, and then they go and they reserve the property. Their information auto populated to contract. That contract is sent over for digital signature, boom, boom, boom, and they could have purchased land in 5 or 10 minutes without talking to anyone. So yeah. It is pretty Wolfe. But now if you are doing these bigger properties, yeah, you're gonna talk to somebody. You know?
Yeah. Yeah. It but what off the top of my of my head, it made me think of, I'm not sure if you've seen this, but you can you can buy a little sliver of land in Scotland and become a lord or a lady or whatever this is. Have you seen this? Yeah. Yeah. Actually, and there are some similar things that happened in America, specifically around hunt. You know, you can get in state licenses and in state fee that all you do is own some sort of real property.
So I've had people buy land from me, you know, $5000 piece of land because it cuts the cost of the, you know, their licenses from $10,000 $2000 every year, wherever, and then they can go put a camper on it if they want. Yeah. Exactly. Yeah. We're gonna talk about that. I I I would be interested in that. Okay. So I wanna know we we we jumped right into a bunch of really, really nitty gritty stuff, which I love, but let's let's go back high level again.
I wanna know You've been building the business. You're obviously you don't sound like you're slowing down at all. Why? What's the bigger purpose? What what what makes you tick? You know, that type of thing. Yeah. That's a that's a great question. I was actually I was I was thinking about it a little bit this week before getting on the call here and I don't know if a lot of people talk about it. You know, I've listed a couple of your podcasts, and I've talked to a lot of real estate investors.
And most people that I talk to might have kind of a a healthier relationship to it than I do. I don't know. I grew up without a lot of money. You know, I grew up. I was this the middle child, the 7 in a a mobile home in rural Wisconsin. And it was a great family. You know, I was never, you know, I didn't go through the ringer or anything like Chaz. But our member being very well aware of the fact that we couldn't support things all the time. You know? Hey, dad. Can I get this video game?
No. I mean, there's there's no money. So there was always this sense of privation at a young age. We'd, again, we didn't star. We weren't dirty, coal mining, children, or something like Chaz, but that has been something that's I've carried with me and has motivated a lot of my actions What especially when I first got started. Right? And I have kids. Yeah. I have 3 kids. They're 7, 5, and 4. And the idea of the don't let them down and saying, hey. We just can't afford that.
It doesn't stick well with me. So I've I've always felt this responsibility, not only for myself, like, hey. I deserve to have a little money in my pocket, and I deserve to have stability in my life, but I don't ever want my kids to feel the way I felt at a young age. That was that was maybe a negative motivation to some people, and I've definitely layered on top of that now. You know, I look at it with a lot more gratitude even to have the childhood that I did have.
Right. But, you know, I was a very young entrepreneur. As soon as I could pick up a shovel. I was scooping snow in Wisconsin and getting ten bucks here and ten bucks there, and it's really never last me. So it's it's definitely got roots in my youth, but it's not the same motivation now. Now once once you get a little stability and you are able to you know, I was talking to my wife a little while ago. I was like, we could just stop for a while.
Like, we could just stop for a few years, and we would be paid and happy to still do all these things. But now it's it's it's how can I grow? How many more people can I feed? How can I challenge myself? How can I get uncomfortable? Again. Because you start getting in real estate and you do bigger deals. You're talking to, you know, millionaires funding deals where you can go to banks and things like that.
You start It just doesn't seem scary or challenging anymore, and I kind of thrive in those environments. Last coming out of construction and runs. I thrive in high stakes, high stress environments. Yeah. And I kinda always just kinda wanna keep putting myself back in the boiler room. Yeah. Yeah. Yeah. I think that that what you just, you know, put yourself back in the boiler room, I think, is it it has to be a learned skill because at some point, we become content, soft, satisfied.
Well, whatever they say, you know, and I don't know if you're an Eric Thomas fan, but in one of his famous videos, he talks about how you can kill, you can kill an alligator, but it's only right after they eat because they become satisfied. And so there's this there's this feeling that you're describing instead of the comatose state of of being satisfied. It's No. I'm gonna I'm gonna go back to being hungry for whatever reason that seems to suit us entrepreneurs just as well as being full.
Yeah. And I you know, on that point, so this weekend, I went to, a real estate investor meetup that's kinda specifics my niche. And I was very lucky to meet a bunch of, like, people I'd only ever known on Facebook, but there was a lot of very successful people in that room and you know, they were all kind of talking shop and this and that, but I kept wanting to sit down and ask people questions like this, you know, When are you satisfied? Like, when do you feel like you've made it?
How do you already made it? How Chaz that changed your motive? You know, and I got a lot of really cool responses on that. And for me, what was the what was the best one? We wanna hear it. So the best ones, the ones that I at least geled with the most, were the ones where they were like, it's an ever shifting benchmark. You know, when I started, you hear this a lot from a real estate investors. Like, I wanna make $10 a month, and that'd be satisfying.
And then then they get there and in business and in real estate, you just as you're moving through it as a business owner, you really start to feel like Nothing is unachievable or there's so much more to this life into this world than you really knew. I know when I was Lipping sort of a 9 to 5 ish life or captive life as an employee. My day's got to be really mundane. You know, I was kind of, you know, wake up, go do this, get paid a fixed amount.
If I need more money, just spend more time doing it. And it had it, like, my idea yeah. I had I had blind folds on. You know, I had blinders on to all of the beautiful and creative experiences that are constantly going on around us. Right? So when you set that first financial goal, and you meet it. A lot of the investors I spoke to were kinda like, what do I do? You know? They didn't really have solid answers, and I don't anymore either. Right? You know, I was kinda similar.
I wanted that $10 a month. I wanted to and then I hit that, and then I wanted just the freedom of working behind my lap top wherever I was. And then I got really ambitious, and I was there's a specific spot in Dallas. Have you been to Dallas? Yeah? Okay. So if you're going north on 75 into Dallas, it's kinda just like big on ramp and it swoops in, and it gives you this incredible view of Dallas. It's like the best view your city is just huge right in front of you.
And I I was driving there at one time. I used to go and get that view sometimes because it re it reoriented me. And I was like, I had this thought I wanna change the Dallas skyline. You know, I wanna build it or knock something. I wanna be able to point at Dallas. Yeah. You know, when the cowboys are playing and they're panning over at Dallas, and I'll be like, that's mine. That's fine right there.
Yeah. And as soon as I had that thought, Chaz was about a year ago, it really changed how I looked at my bid us on a day to day basis. Because you don't go flipping 20,000 dollar properties or $10,000 properties to get there. You have to take big steps every year. Right. And I realize that's that's the way to go. You know, even if I never make it, I Wolfe rather have a vision that keeps me taking big steps. Right? Because if I just have little visions, I'll probably take little steps. You know?
Yeah. So the the people I resonated had answers similar to Chaz. That, yeah, I I you give me fired up just thinking about this gotta take big steps. It's we we hear these things. Right? We hear, you know, the big steps or the decisions, which is kind of a parlay right into what the show's really made about is, you know, the good and bad decisions. You can't make good or bad decisions without taking action or taking those steps. So I I I do wanna hear from that perspective.
Maybe some some things that you've done. Small, medium, large. I mean, you can maybe give us an idea of of how big they were, but before we move on to that, I wanna just, you know, almost echo what you just said Chaz that our steps have to become bigger. And I think that we all realize that because you don't you don't really see it until you get into those moments where you're like, okay. This is what I what I once thought was big is it's now small. It's the 10 k a month. It's the 10 k deal.
It's the the 10 k purchase. It's the the 10 k loss. It's the $100,000 It's the $100,000 loss. It's you know, do we just use another 0 to it? And so let's parlay right into a good decision that you've made in business along the way to your millions. Where you can share with a listener here today that's something practical. Probably The best thing I did when I moved into we really start own business, my adult led, was beginning with You obviously have to have some sort of strategy.
You have to have some sort of idea what business you're gonna get into, but then immediately build community. Right? So when I got into buying and selling land here in Dallas, I knew pretty much nothing. I'd never really done a deal. And the first thing I did was organize a meetup because I knew there were other investors in the so I just Facebook groups, messaging pays, they wanna get together. And one of the people that I got a response from. Still a very good friend of mentor of mine.
He said, hey. I'm kind of interested in all this land stuff, and I have a place we could help with the events. I'll try to run it for you if you want. And I said, Okay. You know, I really had no idea what I was doing. Yeah. And this is kind of a cool story. He he organized everything. He was staying. He has a an apartment in one of these, big buildings in Uptown Dallas, and he booked the room on the top floor for the events and it had he had, like, wine and all his nice food.
And I showed up thinking it'd be, like, you know, some ritz trackers in a 6 pack. Maybe some people would show up. And it was a really beautiful event, and it was very well met. There was probably 20 good investors that came. And from that first meetup, I still have a handful of friends. You know, one of them, he's kind of part of my development team. We at one of our development deals together.
Yeah. And that immediately is surrounding me with people who had different levels of success in the industry that immediately gave myself a standard. Right? So Yeah. If I have nothing to compare myself to, I have no idea of objectively how I'm doing. Am I successful? Am I not? Some of the stuff you Chaz, like, do I feel successful Wolfe you're feeling a lie to you? Do I think I'm successful with the socks lie to you?
But if you can stand next to somebody and you look and they're like, well, I did a $1,000,000 in sales last year. What did you do? Well, you know where you stand. And then finally, it allowed me to have You know, I a lot of people talk about this. I'm not in a competition mindset with any of these people. I talked openly and on and on a regular basis with a bunch of people that you I could consider adversaries. You know, they're operating in the exact same market.
They're trying to acquire the same properties I'm trying to acquire. They're trying to same development place. And there's a lot of money in state. You know, my wife used to elbow me all the time. She'd say, like, you're giving away secrets. You know, you're being too open and you're you're But every time I've done that, it's brought the right people to me.
And I've really never been taken advantage of, which is wild because if you think of real estate, Dallas, everybody kinda thinks it's like this tough throw game, and maybe it is in other sectors and industries. Yep. But for me, it's building that little bit of community, building a little networking group that has provided objectivity and community in a way that's never made me feel alone in the process because business ownership has a lot of self emotions that come with it.
And sometimes loneliness is one of the biggest ones, I think. Especially if you're you're like myself, I there's no other entrepreneurs in my family. So when I got them started in my industry, everybody's like, they thought I was in some sort of pyramid scam or out of the box. I was going to nuts. I was gonna lose out all the money. And Yeah. I've known, man. Yeah. There was not a lot of support, so felt very long Yeah. Until I had a little bit community behind me. I was doing the same business.
Yeah. I mean, obviously, the community word is what's resonating through these all the little decisions that you've been making that you're saying are good. I think that you're a 100% right. Not only surrounding yourself with good I think that that's great. I think that the the standard that you brought or that you mentioned about what the meeting and I think a lot of people kinda just and I'm the I think early on, just, hey. Just get it done. You know?
And I think getting it done is important than being perfect. Don't get me wrong. But but there's a level of excellence that can be done as you go about it. And I think Chaz, the standard there, obviously, what that what that perceives or what that, projects onto other people and what they perceive about you or how you do business just the relationship piece of about it, which has kept you probably from being, you know, maybe taking advantage of or or or whatever. I think there's a lot.
There's, like, layers and layers and layers there on why you're experiencing what you're experiencing, but we'll go with community as as that. I think it's so huge. Hey, Kings and Queens. Chaz Wolf. I wanna talk to you about something that's super important to me. We put a lot of time and effort. We, meaning myself and my team, into this podcast, into the content that goes out every single day.
And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too. So we would love if you would like, comment, share, leave a review, post, share again, all of the things. On social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify. We would love to be able to get our content into more hands more entrepreneurs so they can grow their business as quick as possible.
Together, we are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights. So Let's do this. Let's help each other. Let's help each other grow. Let's flip the coin. Let's talk bad decision. Something made it as you've done. Maybe it wasn't the given away secrets that your wife was worried about. Well, what was it? Man, I don't know. I don't I don't really look at decisions that I've made as bad. I look at that things I've learned from.
And most of them were necessary evils, so it's true. You know, I can look at decisions that I made that for example, one, what what I first prog an investor in. So in real estate, if you're the entrepreneur, you know, you got the idea that someone else has got the money And it's it's a when you start, right, you have no track record. You have no history. So that money part is pretty expensive. So my the first investor that I worked with on his first I I don't have the numbers a 100 front of me.
When I'm pretty sure on this first $15,000 investment with a yield 95,000 back in revenue. And I think it was, like, 25 1000 or 35,000 in cash and then 60,000 on notes. So after that first $15,000 investment, we're paying him. We got all of his money double, and we're still paying them for 5 or 6 years. Yeah. At times, I have felt like, jeez, that is a lot of someone's hand in my pocket. Right?
Right. But if I didn't go through that process, 1, I wouldn't have maybe I wouldn't have taken that first step. Because what maybe no one else would have supported me or given the money. I had no experience in real estate. I had just kinda wishes and dreams and and a little bit of a little blueprint from somebody. So I didn't I didn't I've probably unique to have negotiated with him at the time. And Sure. But regardless, you know, he may have gotten a lot of money, but, hey, I got money.
I was no risk. And when you're starting, that's an enviable position. It allowed it allowed me to go try out new areas, try out new things without feeling like I was gonna ruin my family in the process. He's still a mentor of mine. He regularly introduces needs to other investors, other support. You know, one of one of the partners in my development company came from his relationship.
Oh, even though that was maybe a gut check once my accountant really got it in there, and I was like spelling it out. You know, people pay $50 for coaching. People pay a $100 for coaching. 100%. I made money. I, you know, it was kind of in the streets learning me, but I learned more from whatever that investment was. And I love this. I mean, he is an amazing friend. If he asked me for a $100,000, I would have found a way to give it to him at this point.
The fact that I was just able to earn that and have an amazing friendship, mentorship, part of it. Yeah. Yeah. Other than that, you know, I was maybe less selected with partnerships than I should have been early on. Yeah. An experience with the partner where, you know, details aside, we had the opportunity to take down about a 24 property deal, and we're kinda sectioning, you know, we're gonna buy 5 at a time and flip them and whatever else. And it went really well.
You know, we bought a property for a few hundred bucks sold at, like, $12 cash Like, I mean, you know, we're just really cleaning up and, right, some of them, and we're excited. But there was one specific property that was a larger property that needed a little bit of development you know, run a road down, steal it, bring power, and clear it up, and all this sort of stuff. Right. So we created a an account. We all put some money in the account, and all of our proceeds were kind of reinvested in.
And when it came time to sort of hand the keys and everybody get a debit card, that's a part of the deal. He said, no. I'm the only one Chaz has access to this business account. Oh, and Very out of town. We'll sit you soon to be in. So I I recognize that I had some moments leading up that where I was like, maybe this isn't the ideal partner. And I didn't trust my insight or whatever you might call that. My convictions, and I kinda just kept going because I saw how much money we could make.
And it was a lot. I mean, we could have all made a 150, $200,000 Chaz year if the plan had gone accordingly. So when he put the money in the way and locked the safe, Yeah. I I had to pull my way out of it kicking in some very uncomfortable phone calls. I don't I don't rise to anger very commonly, but I had some harsh warriors a phone call with them and a couple other partners.
And it's it's helped me learn that if you're gonna be a business owner, you either have to go your own pace do your own thing, be independent, or maybe just be hold to a financial institution like a bank or something. If you do do need any sort of funding, But if you are gonna bring in partners, you want a strong operating agreement. You want to have everything very clearly laid out.
You to have expectations outlined, how our decisions being made, who has access to what accounts, and it's It Right. When you're getting started and you're just kinda like bootstrapping everything and pulling it together, it doesn't seem as important. But as soon as you have a $100,000 somewhere, you know, people start getting a little set in whatever their ideas were. And if they're different from years, it can be very uncomfortable. So Again, I don't know if I would call a decision.
I mean, we should rate money. Didn't lose a penny. You know, on the deal, I put 5000 in, and I think we made 25 or $30,000 out of it. So whatever. But it was a it was a lesson learned. That's for sure. Yeah. Yeah. I'm obviously the perspective there of that our our bad decisions or our struggles we're gonna learn from. I think that that's a great mindset also too, you know, just the ability to be able to discern now what those conversations might look like or should look like on the front end.
Obviously, something that that said that you've learned, but but the listener, you know, has now learned. It's so difficult to hear that and go, okay. I hear you, but then to apply it without having to go a lot of people just have to go through that, unfortunately. Yeah. I did. I just got one of that. I had people tell me. Like, hey. Are you sure? I was like, yeah. I'm whatever. Exactly. Yeah. It is interesting.
You know, I I, you know, especially in family or, you know, as I've done deals with people who are friends or didn't deal with people who are in church. You know? It's just like, we've got to we gotta outlay it, like, clear as day. And a lot of people think that that their relationship is strong enough, and I actually think it's like the agreement allows us to do business so that the relationship can continue. And whether you know the person or not, you still need you still need to know them.
Yeah. So okay. That's good. What what sort of, like, a a process do you have now or maybe a discipline around making good decisions? Do you have something you can share there? Yeah. You know, not everybody's spiritual or anything like that, but I go through a pretty simple process of examining everything in my life, whether it's what I'm gonna say to my wife that day or when my kid's throwing a fit, how I'm gonna respond to him. And it's the same thing in business.
You know, I will go through a process of self examination for example, say I am looking to take down a large deal, and there's there's a lot of risk involved You know, I'll ask myself what is motivating me behind this decision is is if if there's more risks involved Chaz I ought to be comfortable with. Maybe it's I'm leveraging not only money, but maybe I'm leveraging my business in a way because If I if it goes south, it could take my business or if it goes south, it could take my family.
Then what is the motivated if I'm still tempted to make this decision? Is it because I'm only staring at the upside? You know, is that agreed motivated decision? I don't know. So I go through a little self examination to really try to identify, you know, what's making Logan's sick on this. And that varies day to day. Right? You know, I I have turned down deals because I was having a bad day. Yeah. It is it sounds goofy, but, you know, in my business, we do a lot of little deals. Right?
So, I mean, shoot. If I lose 5 deals a year because I'm having a bad day. They're, you know, I've been lazy or I just didn't read the details, right, whatever. I go through a little self examination, make sure I have all of those things in check, and I do a little prayer you know, right now, I'm asking, hey. What is it? Is this ego? You know, am I really trying to serve myself, or is this something Chaz serving my family. And then I meditate.
I just try to be open to hearing whatever the answer is because a lot of the the business stuff is simple. Right? Yeah. Really? You take a deal, especially in real estate, and especially in my industry, it's very simple. You take a deal. We're buying it for this much. Here's the cops. Here's the retail. You know, here's the days I'm marking for the past 10 deals. Do we have a buyer's list here?
Okay. You know, I can analyze most deals in just a few minutes, and this is something that's gotten even better I have a funding company now where I'm analyzing more deals on a regular basis. Yeah. So I'll I'll know the risk. Right? It's kinda similar to any other aspect of the business from hiring somebody. It's kinda just like another deal. You know, I'm gonna outline the risk reward scenario. Gonna try to identify what my tolerance is.
I don't want my tolerance to be too high because I'm feeling cocky that day because I just closed a big deal or whatever. That process is really simple, and it's yielded great results from and even hard. You know, sometimes the answer sucks. Sometimes I'll look at something where there is a huge amount of upside or it's a risk I really wanna take.
Because, you know, if I make this one win, I'm good for 5 years in my business or whatever, and I don't take that risk because I know I'm motivated by, you know, greed laziness or whatever else. Yeah. That's so true. Yeah. I think you didn't say this, but what was coming to my my mind is a lot of times we know in those deals after that analyzation, what's right, whether it's a no, a yes, or high or not high what whatever we we we have that that gut feeling.
And it's usually when we go against where it's like, no. I shouldn't have done Chaz. You know? So I think that your process of pretty practical things then eventually leads to that quiet time of Okay. Which way am I gonna go? And then you just go. And to your point earlier, sometimes those quote, unquote decisions even though maybe they don't turn out exactly how we had hoped, we learned from them. So it should give you some confidence, I guess, on the back end of going, okay.
What is the the risk reward here? What what is the worst case scenario? Legitimately, what is the worst case scenario like you're saying? Yeah. And, decide your risk tolerance and and move forward or not. And and be okay with it. Okay. I wanna come at you, Logan, a couple different directions here. I got some speed round questions for you.
The listener doesn't know this, but Logan told me beforehand you know, I'm I'm being all trying to be a good podcast host and, you know, telling the outline of it. He's like, bro, I I'm a podcast. So I'm like, Then you don't even need this. So you're probably used to the speed round, quote, unquote questions, but it's a great way for us to wind down the conversation. Here we go. Ready? Take your business or businesses. Dwindle them all the way down into one trackable metric. What is it?
One trackable metric. I mean, it would have to be revenue. You know, the rest of the industry is pretty much well outlined, you know, that you don't take deals unless there's a proper margin. So if you're doing the revenue and you have a set proper margin, then you're fine. And there's no real wrong way to get there in my industry. Like I said, it could be 1 or 2 big deals a year. It could be a 100 little ones. Yeah. It's good. K? What book would you recommend? A 6 figure business owner reading?
I'm only halfway through it right now, but it's been great. And that's traction. Yeah. But I'm gonna book What's your what's your one takeaway so far? So the biggest thing and traction for me is recognizing that your business ain't unique. You know, you kind of feel like it is. You think, well, it's a I don't know anyone else that does this, or I'm gonna do it a whole different way, but ultimately businesses are all the same components. We're just selling different things.
You know, Coca Cola is the same company as whatever else, Abercrombie and Fitch. They just have a soda instead of clothes. Right? Yeah. So exactly. Yeah. Good stuff. What do you think about intentionally networking or master mining with other entrepreneurs? Oh, huge. I I'm for a while, I put it off because I was afraid that spending money on anything that somebody else was selling you was, like, bad. Right? Because I've been a salesman a lot. Yeah. Yeah. But it's funny.
You know, training my sales people has ultimately made me really understand what these products are. Right? So when I train my sales people, on selling land. It's the same as selling anything else. Right? So you identify first if your product fits the need of the person that you're sitting across the table from.
Yep. So if If what I'm looking for specifically when it comes to learning from a group like a mastermind, if I'm coming to the table looking to surround myself sort of people that have maybe exclusive knowledge that have unique drive are willing to invest in themselves you typically find the right sort of people. That's not always the case. I've been in masterminds where somebody just has money and they feel better when they are talking to people that are doing stuff. So true.
But I've been a part of a free Masterminds as well. And you know what happens in free Masterminds? Nothing. Nothing. Because if you're not committing capital to something, you're usually committing your time or your energy. And if you're an industry leader, for example, I pride myself on always being at the cutting edge, the newest. Best tech, best strategies, whatever else. Yeah. You don't wanna just go even if you are, like, I'm very generous with knowledge and things like that.
I don't try to withhold different people. But you also don't wanna just broadcast your industry secrets out to the general public for a number of reasons, but mostly because you worked really hard create something new, and it's kinda your baby. But you feel a lot more comfortable to take that into a group where there's reciprocity. You know, you're going in there. They're giving you new stuff. They're giving you chums. And ideas.
And then finally, you know, I mentioned 1st and foremost thing you should do in your business is community. And these the masterminds that I've been a part of that I've paid for a report event learning, education, all that sort of stuff.
You find the people that are gonna want to participate in your business or any individual deals or you know, in my industry, if I talked to somebody and find out that they have operated in Tennessee and I run across a a seller in 10 just so easy for me to hand that deal off, make some money in the middle and know that it's gonna be well taken care of. So that network is, you know, it's everything.
It's almost impossible to define how important it is to your success, especially when you're trying to go from a successful business to an extremely successful business. Yeah. 100%. They the outline there that you just described of relationship building unto something. Right? Like, whether that's you passing a deal, whether that's getting knowledge Chaz reciprocity, like, the the what can happen afterward, is really open to the people involved, but I loved how you put the the filter on it.
If there's if there's a qualification or money at the table, I mean, I'm I'm like you or, I mean, although I have a a huge sales background, I never wanted to be sold. Nobody wants to be sold. You wanna you want it to you want it to be a good fit, you wanted to know, like, hey. This is something that I need. And then and then you're glad to pay for it. That's the only that's the only way to provide a solution anyway, just like with your Land stuff.
Like, as soon as you said, they're put I could potentially buy a sliver of land and and be able to hunt specifically in certain areas. Sign me up? I'm not even sold at this point. Sign me up. You know? So I think the perspective and mindset, even behind it, is is just credit wise you've given it. I got a question for you around operations. If you only had 1 hour each week to work on your business, what would you do in that 1 hour to say successfully run your business like you do now.
The systems. So if you have a well structured business, there's nothing falling through the cracks. Right? That's usually where you lose clients. You lose sales. You lose acquisitions, whatever else. My business has been separated from a lot of other business. If this on systems only. I'm sending emails to the same areas to acquire land. I'm offering the same amount of money, whatever else, but I improved my systems. All of the time. So 1 hour a week is probably above what would I do?
Maybe 2 hours if I'm feeling really You know, I I have a lot of I have, you know, 4 independent businesses, and I'm looking to start another one here in a little bit, but I don't work a lot. You know, and it's only because of those systems. So if you can build systems, get really good at building systems and then learn how to stack and integrate systems, you can be so efficient to the point where other people don't even understand it. You know? You're sitting there.
You work for 2 hours, and you can accomplish so much more than other people's entire work weeks. If what you're doing is going to modify your systems throughout your whole company to be more efficient. Yeah. Love that. And, obviously, people are a big part of systems. And so I think that when a lot of people, when they hear systems, they think automations, which I know we're talking about, but people go into that too. So for the listener's sake, it's like, okay.
You gotta spend time on both the the the process, the machine itself. But then that the people that are inside the machine as well, which I'm sure you'd agree. Anything to add there? Yeah. I mean, for me, it it's actually Wolfe, I I shouldn't say it's unique anymore, but in my industry, all my employees are not around, you know, so I don't go to an office and then sure. People there that I talked to. You know, I have VA's in the Philippines. I have some local people that work part time.
I have business partners, and it's all just well managed for this digital world that we're we're all in now. Right? And even that, which seems like, well, if I Chaz text somebody, that must be the optimized form of communication. No. It isn't. So it can seem weird, but optimizing people is oftentimes just Chaz optimizing communication which is oftentimes just up to me. It optimizes what we're saying and how we're saying it.
So, like, I just came to my development meeting this morning, And I realized, man, well, we don't have any structure around our meetings. You know, we're not really prepped when we go in. We don't so that just by we meet Tuesdays. So on Monday Monday morning or Monday afternoon, I'm now gonna send out a bullet point list of things that I would wanna cover in that meeting and that they're gonna cover. They want They can add what they want to covering that meeting as well.
And all of a sudden, when we go to sit down, we're all gonna have well organized thought. And it's really basic. Like, we should've been doing this from the start. But when you get a bunch of good old boys together, they think they can do whatever, you know, nobody's but that's an example of a simple process change. Yeah. That's gonna dramatically affect how much work we get done as people sitting in a room. Yeah. 100%. Yeah. If you if you I don't know if traction goes through it.
It might be rocket fuel, which is the the sequel to traction, but it'll go through the EOS, like, weekly meeting. Yep. Format. And so there'll be some there'll be some good nuggets in there for especially if you're making that change. Okay. So last question. If you lost it all, automations, systems, people, Land. I don't know. If you lost it all, what would you do? In this day and age, I would probably go into trades, trade work, know, your last guest had in that fencing company. That's huge.
Right now, there's so much money to be made. All you do is whips together a couple of plumbers and provide them leads. It's relatively low cost business to start. You know, you just need some good insurance behind you, and you don't know how to you don't have to know how to do it. You hire people that know how to do it. So if all I had was, you know, an LLC, I would be able to run it. Yeah. Yeah. Those are pretty easy. You've been incredible here today.
Your your system's mind that I hope to get to know better because I think we can all use better systems, but you've you've got you've got a good thing going over there, man. And so I just, inspired by you. Thank you for sharing. How can the listener connect with you? Whether they wanna buy land like I do to hunt or maybe they just wanna get to know you better. How can they find you? Yeah. For sure. So if you wanna go look at some of my services or whatever, you can go to prime landexchange.com.
That's my website. You wanna get in contact with me, you can email me at hello@primelandbuyerland.com. Primeland buyer.com. And yeah. Let's connect there. Way to get in touch with me. No cell phone. Yeah. Hey. That's alright. That's alright. We the the right ones, I wanna get in touch with you. They'll they'll figure it out. Yeah. So I just, again, appreciate your time. And you got, bro, a lot going on from an angle of success. And and family and all that fun stuff.
So anxious to continue the conversation with you personally. One thing that we we talked about right before we hit the record button with you podcasting and me, obviously, was that selfishly, this is a a great way for me to meet cool people. Yeah. And so I definitely feel that about you. So thank you again for being here. We we should nothing but success. Even blessing on your family, and I'll let you get your hand too. Awesome. Thanks, Chaz. Thank you for listening to Gathering the Kings today.
I hope that you were able to pull out a few nuggets to go apply into your business right away. More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself doing it all on your own, carrying the weight all by yourself.
What I have realized, not only in my own journey from multiple business and multiple different industries and now interviewing over 2 or 300 other very successful 7, 8, and 9 figure business owners is that It's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs. In fact, we are putting together 1 1000 kings, specifically who are grateful, but not done.
We're intentionally assembling kings who fight tooth and nail for their business, family, and communities, and here's what we believe Chaz in the pursuit of excellence in those areas, that it ignites within us the responsibility to govern power and forge a lasting legacy. So if that relates and and resonates with you, and you know that you need people around you, sharp, qualified other very successful business owners. I want you to go to gatheringthekings.com.
Want you to take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 kings. Talk soon.