360 | High Performance, High Purpose: Inside The Mind of an Inventor - podcast episode cover

360 | High Performance, High Purpose: Inside The Mind of an Inventor

Oct 04, 202338 minEp. 360
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Episode description

In this episode, Chaz Wolfe welcomes Zeynep Ekemen, founder of Silver Defender, to discuss her entrepreneurial journey and the challenges faced in a post-pandemic market. They delve into the importance of a healthy lifestyle in entrepreneurship, learning from mistakes, and aligning personal relationships to business goals.

Transcript

On today's episode of Gathering the Kings. I hope the listeners paying close attention to you because you're giving them really good stuff here. We can overcome that negative voice. You are overcoming every day. Yeah. This morning at 4:45 when my alarm went Chaz voice was in my head too, and he tried to tell me that I I wanted to go back to sleep also. And I had to kick him in the face.

I guess the encouragement to the listener there is that overcoming doesn't look like your world just gets perfect. Overcoming just looks like you just get strong enough to actually do what you say you're going to do. You are listening to Gathering the Kings with Chaz Wolfe, featuring fellow 78 and even 9 figure business owners who have real battle scars from business and life, but have prevailed as the king that they are designed to be.

We welcome high performing entrepreneurs to the stage in order to reveal the reel of the reel. On what it takes to build a successful business today. We dissect the good and bad decisions they've made along the way that give a true and accurate picture of the journey of success and how you too can get there. Through this dialogue, you will learn the value of growing your network and surrounding yourself with power players and keys like today's guest.

Grab your pen and notebook because we're about to dive in. What's up, everybody? I'm Chaz Wolfe, gathering the king's podcast, today. Special episode, another queen here on the stage. Zane up Eckerman, queen z. How you doing? Good. How are you? Wonderful. And honored to have you here. You have such a cool product and business that has gonna be give us a little twist. We've never had quite something like this, and I have got to know the story. So hurry up quick.

Tell us what kind of business that you have because I wanna hear all about it. Sure. So the name of my company is called Silver Defender, and we manufacture anti microbial films for high touch points. These high touch points are things like door handles, elevator buttons, railings, pushbars, grocery card handles, pretty much at thing you're touching once you leave your home. We cover and protect. I love that.

And so just to make this because I had to I, like, I went to your website and I'm, like, checking it out, going, like, okay. Like, I get it kind of. What it, like, you know, and so you you're covering up these touch points with with a let's call it a tape. I know that's not it, but here, my my my small mind over here, with a tape that not only protects the thing, but it protects us. Like, it cleans itself. Is that what I'm understanding? Correct.

So it's a self cleaning film, meaning that nothing can survive on the surface of film. So it ionizes through different factors like air pressure and light and the salt from your hands. There's a lot of, like, science behind the product. Wow. But basically nothing can land on the surface. So whenever you see the film and you touch it, it's 99.9% clean all the time.

So it's pretty Yeah. I I think I think you just, you know, broke the minds of thousands of listeners as you're saying this because it's like, well, wait a second. It's you don't have to clean it. You don't have to wash it. You don't have to wipe it down. You don't have to use sanitizer. What? You don't have to do anything to it. You install it once and you just leave it on. It's great for years.

We have testing after 2 years, millions of hands touching a door handle, and it still comes back at 99.9% please. So the more it's used, the more it's actually ionized from the soles in your hands. So, yeah, it's a pretty product. Wow. You know, I'm 65. And so anytime I come in and out of a door, I'm never actually touching the handle for this exact reason because everybody else touches the handle. I'm tall enough where I can just push it up here where nobody else can reach. That's good.

But now I'm looking for doors that have this product on it. And because then I can just touch it. We're good to go. Right? And that's exactly why the product was invented. Like, I actually I tell the story all the time because everybody says, you know, how did you come up with this idea? Yeah. Literally a friend of mine in 2018, 2 years before the pandemic. We were at Starbucks.

He was coming out of the bathroom, holding a bunch of paper towels in his hand, And he comes out of the bathroom and he just speaks to whoever's listening to him and says, somebody has to do something about these door handles. They're disgusting. And that's where, like, that light bulb moment happened for me. And I was like, there's my invention that I've been looking for.

Yeah. Okay. So let's break this down because you you went from, a friend having a problem to invention in 2 seconds, which I'm sure it happened like Chaz, but I gotta know more because we get we get these ideas, especially as entrepreneurs, whether they're inventive ideas or innovative ideas for our businesses, Sometimes we think about it and it goes in one ear and out the other. Sometimes we think about it a little bit longer and never do anything.

Sometimes we think about it actually do something. For you, what about this moment allows you to go, no. Like, this is it, and I'm gonna go do it. So it was definitely a process. It didn't have yes. It did happen in 2 seconds, but it was, like, decades in the making. So I have another company. I do a commercial States. I have a commercial real estate firm that focuses on daycare National Development Centers, which is just it's it's a good career, but it's just boring.

You know, it's just Good cash flow. Good cash flow. Exactly. I've been watching Shark Tank since, like, season 1. I've been watching it every single episode. And, you know, you watch it and you I'm sure you and everybody else listening said, I should have invented this. I could have thought about that. You know? So I always knew I wanted to invent something, and I knew eventually will just come to me. Like, Lori is one of my favorites on that show, and she Chaz, like, a 136 patents, I believe.

Like, she's such a boss, you know, So I always looked up to her, and I was like, I can invent something one day. And I was just waiting. I'm like, something will come to me, and I always knew if you can find a solution to a problem, there's your invention, there's your business, and this is a, you know, a solution to everyday problem. Yeah. Came about. What's the application of this?

Obviously, you know, you already gave us the the practical, like, put it on a door handle elevator, you know, but Who's who's your client in this? Who are you who are you reaching? Who's buying this? Who's applying it? So if you look at our website, we have a little I can say, like, our little bragging logos of the customers that use our products, and it's pretty much every single industry across the board. If you think about it, everybody is a door.

No matter what business you are, there is a door you need to enter. There is an elevator you need to push. So our customers are anywhere from office buildings, schools, airports, zoos, banks, you know, you name it. Anyone that has a door is pretty much a customer, but, you know, we do have some really, really cool customers that used our product during the pandemic. We have the World Trade Center Buildings, which was one of our very first customers.

And as a startup, you know, seeing your product on the doors of the World Trade Center building was literally mind blowing. Like, I would drive there once in a while just to see it's still there. Have like NFL, MLB, using our products. Yeah. So it's been definitely a, you know, growing Yeah. Well, you just you throw it. Like you said, you kinda throw out some really big clients there, and I'm sure it felt surreal at the beginning, probably a little bit more normal now.

But do you think that these these large organizations are using it because it shows that they're health conscious or that they're safety conscious, like, What is the pain point that they're solving by using a product? Honest with you. So we created the product, and I am I'm one of the inventors of the product. So the product was invented in 2018. But we didn't launch it until January 2020. And we had no idea there was going to be a pandemic or a Wow. Shutdown.

We took 2 years of research and development because we knew that we have a product that can literally change the world and make it a cleaner place. So we thought we had the next Purell type of product. You know, when you say solar defender, we want people to say, oh, that's that antimicrobial film. The way when you say Purell, you associate it with hand sanitizer. So we took 2 years to perfect the product, perfect the formula, There was so much testing done, so many prototypes.

And 2020, January, we were like, okay. We have the best version of the product possible. Let's put it out on the market. We put it out on the market. 2 months later, the world is shut down. So we were literally at the right place at the right time, but the product was ready to go. It wasn't like a rush product, so it was kind of like a good timing for sure. Yeah. Customers came in. You know, these customers all needed the product. The demand was there, and we Chaz the solution. Yeah. Absolutely.

And so now that the, you know, pandemic is over and but, yeah, still people are very I would say health conscious or or aware of maybe germs or dirt or passing things back and forth. Is that is that the piece now? It's like, so I I'm gonna go into this business because I feel comfortable, or what what is it that that the World Trade Center or the MLB is providing for me the consumer where I'm gonna keep doing business with them because, obviously, that's that's their advantage. Right?

So I always say launching silver defender at the height of the pandemic was a blessing and a curse because we became a worldwide brand overnight within 6 months. Our product was every continent around the world. Like, you go to Australia. I was in the Australia opera house. Like, we were in really, really cool places all over the Wolfe. But then again, at the same time, it became a pandemic product.

So when the pandemic ended, our sales declined significantly, We had about 18 competitors that came on to the market when they saw what we were doing. The product was nowhere near ours, and I can you know, say that because I ordered all their products. I compared it to ours. I always say we're the Apple brand, and they're the rest of the brand. Right now, they're all out of business because they were in it for the pandemic. So we're in the long run.

So right now, it's all about reeducating the customer because everybody has this, like, pandemic fatigue where nobody cares anymore, but is for everyday germs and bacteria. So we're kind of like starting from scratch again and reengaging customers. So it's pretty much starting the startup all over again. Yeah. Well, and I I can see how that might be, difficult, painful challenge I guess that's kinda where I was going is that, like, you know, the the pandemic over, yes.

But I think people's mindset are is still in a in a in a health trajectory. I mean, my wife, even before the pandemic, was always like, paper towel this or don't touch that. You know, now granted, she's a dental hygienist by trade, so she's very aware of germs. Not necessarily a germaphobe, but just aware, like, you don't have to touch that. Don't touch it, you know, common sense.

But with your product, it allows someone to come into an establishment and just be natural and not have to be so, like, oh my gosh. What's what's around me all the time? And and I just think that that's, like, it there's freedom in that, really. As I as as entrepreneurs, I see freedom in a lot of places or in the things that I'm trying to create for my family or those that I'm associated to.

And I see freedom in your product because I can walk into an establishment without that level of worry or concern if you if you wanna take it that far. You wanna talk about hundreds of thousands of people going to MLB or NFL or whatever. It's like the level of peace or, you know, the removal of worry is a huge pain point that you're solving. I love that. Yeah. So it's, you know, the con the consumer, you know, the person going into these buildings, they still have that feeling.

They want the product, but the problem is the buyer is the problem that we're having because they're looking at this as a PPE product. So it's kind of like we're trying to Wolfe face masks almost so that that's the Wolfe. So it's kind of like going back and be educating the buyers and say, listen, this is an everyday problem. Yes. The pandemic has gone away. It might come back. But regardless of that, you know, do you have any idea how dirty these doors are?

And, you know, talking about your wife and the how she knows how, you know, how dirty things are. I always see parents like mostly moms with kids going into a Starbucks or wherever they're going into. And I see the kid reaching for the door handle, and you always hear the mom saying, don't touch that. It's dirty. Yeah. Home will go ahead and reach for the door. The feeling is still there to this day, and it will never go away, but about organic growth back.

Yeah. Yeah. Until you until you change the Wolfe, Right? Yeah. Until it's on every single door handle. That's right. We won't stop until every door is covered in silver to finish. I love it. Give us a little bit of your backdrop because you, like you said, you had other businesses and you were you just happened to want to be an inventor. Have you always had crazy ideas? Tell us about your your other business exploits, give us a little bit of your backdrop. Oh my god. I've had so many businesses.

Like, I'm definitely an entrepreneur at heart. I had one job which was being an auditor in New York city right out of college. I have a master's in accounting, so I went and became an auditor in one of the top firms in New York City. I lasted 6 months, and I said, I can't I can't work for somebody else. So I put, like, on my 6th month anniversary, and I never went back. I had multiple businesses It's been, what, 20 years now almost. Wow. Just multiple businesses, and that's just who I am.

Yeah. What do you think makes not even just an entrepreneur, like you're saying, but a serial entrepreneur, one that is just one after the other, sometimes multiple at a time like you, what's different about like, we all think we all know what a difference between, like, a 9 to 5 and and the and the entrepreneur, but what's different between what I would say maybe the regular entrepreneur or the person that's just getting started or just has kinda one

business or one mindset from comparison to you is, like, you know, you're kinda you just kinda flow through them, ideas, inventions, businesses. You're like, I just kinda do it all. What's the difference? I mean, I think it's a personality trait. Like, I can't sit still Like, the weekends, like, I don't relax. I don't know what relaxing is or balance, you know, these words that people throw at me, like, you need to work less. You need to have balance.

And I'm like, no. Like, if I have time on the weekends, I'm working on my business or I'm trying to create something else under the silver defender umbrella. I have about 15 products that are actually in the works. They're all different. It'll have to do with, like, anti microbial technology. Yeah. I'm constantly creating and thinking, like, I always look at Bethany Frankel, for example, like, with her skinny brand, she has so many different products under that brand.

That have nothing to do with each other. And I'm trying to do that with silver defender. Yeah. I I love the simplicity of. It's just my personality. I can't sit still. I think that there's actually a tribe. I was I was having a conversation with some of our Mastermind members about this very thing. I think there's a tribe of people who, you know, they can they consider their hobbies, and they look at what regular, you know, quote, unquote regular people's hobbies are.

And it's like, well, no. Like, I just you know, when the hobby time comes, I I go back to work, not because I'm forced to or because I'm overworked or that I'm you know, stressed. No. No. It's like, I get life. Like, what you're saying, I get life from going back to my hobby. The thing that I love, which just happens to be building a business or a new product. There's life in that for us. Right? Like, it's fun for me. Like, work is fun for me.

Like, I actually dread Saturdays Sundays because nobody else is working, and I can't get in touch with anyone until Monday. It bothers me. I'm like, you don't need 2 full weekends. You know, 2 good things. But Yeah. Like, work. Yeah. I just love it. I, like, I barely watch TV if I watch, because they're like, I have friends that watch all these, like, shows and reality shows, and they'll start talking about it. I'm like, what are you talking about? Like, I can't sit there.

I can't see myself wasting hours of my day on, like, television when I could be, like, reading or learning or doing self development or putting it into my business. Yeah. I love it. You're speaking my language. I was talking to my Wolfe, I don't know, maybe 6 months or so ago, and we were talking about this this idea of hobbies. And I had to kinda really break it down for, like, you know, that, you know, regular schedule for somebody who might be listening or somebody who's not even in business.

It's like, okay. You go to work, and then you get off. You do the family thing. You do dinner. Okay. Cool. I put the kids down, which all that I do. And then it's like, okay. Then then now what? Most people sit down. They watch TV. They do their hobby. They fantasy football. Whatever. And that's cool for them. Like, they get permission to do that. Like, that's how they decompress from the day or whatever they wanna call it. And it's like, no. No. At that moment, I go right back up to the office.

And it's everything that you just said. It's like, no. I actually get life. Just like you can get life from a show or a a a, you know, golf or whatever. I'm gonna get life from building. And so everything that's, Z is saying over there, I am I'm I'm a fan because I I think the same way. Good. Okay. So let's go into practicality here. You've built multiple businesses like you said. What's just in your mind?

Something that's sticks out as a just a really great decision that you've made that we can take away and put our own businesses. I guess a great decision for me. This only probably applies to me or other people that might have 2 different businesses is I never gave up my other as the commercial real estate firm. And that was actually a very good thing that I did because, you know, kinda like diversifying in different industries for me.

Yeah. Wolfe, because you know, when one industry is suffering, which is, like, silver defenders, back to being a startup again, this business of mine Chaz kind of fund the other to kind of keep it alive where, you know, if I didn't have another business, I might have just quit. Yeah. You know, being able to wait it out and doing the organic roles. So that has worked for me.

Yeah. What do you think that what you just gave is a posture move, something that you can do when when you really don't have to get rid of one or the other. So what would you say to the younger entrepreneur or, like, not necessarily an age, but in tenure, brand new entrepreneur, and they've got this other idea. Is Chaz, like, go ahead and go for both at the same time, or is it stick with one like you did for a period of time and then eventually add on the second when you can manage both.

What would you say to that? I think definitely either add on a second business or definitely some sort of an investment that brings cash flow. I mean, being for umbrellas see. I see how important it is just to have that passive income. You know, you can just go into something as small as, like, get doing, you know, single family homes or you know, multifamily homes that brings you, you know, that passive income so that you have something to kind of fall back on.

If business is not growing in the trajectory that you see it. So, definitely, either multiple businesses or multiple income streams is what I would recommend. Yeah. I think that, I mean, every every well, maybe not every single one, but a lot of entrepreneurs, especially ones that are serial entrepreneurs like you and I, feel the same way, but and there is a level of distraction when you have 2 things or 7 things or 8 things, you know, like, I've had many, many times in my life.

So there's a reality that I I I can't be all things to all people or all businesses. So kinda go from that angle. How actually were you able to press into a brand new business and still have the other one. I I assume that there's some techniques here. I think it all has to do with, like, having the right people that work for you. It's very, very important not to have, you know, quantity, but quality people.

Because, you know, you if you can have the right people in your business that you can trust to run certain things for you when you can't be there, I think that's very, very important. I would say your team has to have the same vision as you on where you see your company's going because if you have someone that's just there for a paycheck, 9 to 5, that's not going to work. So you need to find people in your team that believe in the overall mission. Hey, Kings and Queens. Chaz Wolf.

I wanna talk to you about something that's super important to me. We put a lot of time and effort. We, meaning myself and my team, into this podcast into the content that goes out every single day. And if you have been getting any sort of value or insight from this, we wanted to be able to reach other business owners too.

So we would love if you would like, comment, share, leave a review, post, share again all of the things on social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify. We would love to be able to get our content into more hands, more entrepreneurs so they can grow their business as quick as possible. Together, we are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights. So let's do this.

Let's help each other. Let's help each other grow. Yeah. Is there a formula that you've followed to find those right people to attract them, anything like that? Not a formula, but I definitely look at, like, a person's, like, characteristics. You know, I, in the past year or so, I've started doing this program with, like, 75 part, and it very, like, life changing for me. I don't know if you ever tried it. I haven't, but I've heard of it. I've had plenty of clients to have. It's brutal. Right?

But I always say you do it, and you don't come out the same person at the end of 75 days. It totally changes who you are. It's a very, like, rigid program where there's, like, 2 workouts. There's 0 alcohol. And I feel like people that kind of lead that type of lifestyle are definitely the kind of people you wanna have on your team.

Like, not a person that's looking forward to the weekend so they can, like, go out drinking and party, but the ones that are, like, 0 alcohol lifestyle that's all about self movement Chaz lead healthy lives. It just, you know, just works better for me. Yeah. I think, you know, that works better is a little bit of a play on words because their human Mhmm. Their brain inside of their human is also working better because of those decisions.

Yes. It works better for us to get those people, but they themselves probably are are just optimized. I said this to just someone just a couple weeks ago. The the topic of alcohol comes out. It had come up, and I don't drink. And it's a scenario right here where it's like, look, I'm I'm I'm not against that for you per se. No judgment. But for me, I'm trying to optimize every area of my life, and I don't see how that can help me. So gossip. Why would I do that?

When you break things down simply and then compare it to what you say that you want, then it's only just am I willing to do what it takes to get what I say that I want? Would you agree with that? Definitely. Yes. Mhmm. How have you built I mean, we're talking about mindset now. We just transitioned from tactic to mindset real quick here. How have you gone about, you know, a mindset of you know, looking for other people that have great mindset.

You can't have you you can't not have a great mindset wanting to attract other people that have a great mindset. So what do you do to have such a sharp mind and always progressing in personal development like you mentioned. You know, I always say the one thing that I can say that has definitely, like, shaped who I am and where where I am right now in my life is definitely working out.

I know it sounds overrated to some people, but I wake up every single morning without thinking about it, I'm at the gym. Like, there's no negotiation. There's no days off. I might do, like, Sundays off but then it will do like a hike or something. So it's never like a 100% days off. But I feel like that just sets your day It just gives you so much discipline. And, you know, we we know we have a lot of friends that will drink take, you know, transcription drugs just to make them feel better.

I feel like working out is such a natural thing that you can do for your physical health, your mental health, So I always say, you know, working out every single day is, I think, what keeps me going and makes you a strong person. And I've been doing it probably for the past, I don't know, 15, 20 years was, like, every single day. Yeah. It's a big deal when you commit to something Again, simple, right, just go to the gym.

You haven't set a target of this or that with Wade or or I mean, maybe you do now, but what you said a few minutes ago was just I just go to the gym. I just I I don't think about it. It's subconscious at this point. I get up. I go do it. There's not even a battle. And so I guess my question for you around that, and then we'll move on is you said it's subconscious. There is no, like, negotiation. Do you still have a voice after 15 years that says, roll back over, take another hour of sleep.

Don't go to the gym. Anything like that? I was in the morning. Like, yesterday morning, I was actually in the car pulling up to the gym. And I was like, I wanna turn around. Like, I don't feel like it today, and I talk myself out of it. I'm like, you're literally right area going in. And then once you go in, I always say you never regret a workout, but you always regret not working out.

So once you've been there, And I go to this gym where it's like an hour of these boot camp classes where there's a trainer. So once you're in, there's no leaving. This is getting there Chaz a hard part, but you just have to make it non negotiable. Like, it has to be the first thing you do in the morning. And, you know, people tell me they don't time, blah blah blah. Like, wake up an hour or there's always time. You know? It's just it's a mindset. It is.

It is. I I I hope the listeners paying attention to you because you're giving them really good stuff here. I think that that voice, first off, we can we can overcome that negative voice. You are overcoming every day. Yeah. This morning at 4:45 when my alarm went off, that voice was in my head too. And He tried to tell me that I I wanted to go back to sleep also, and I had to kick him in the face.

So Chaz it it I guess the encouragement to the listener there is that overcoming doesn't look like your world just gets perfect. Overcoming just looks like you just get strong enough to actually do what you say you're going to do. Correct. It's just it's just a mindset. You just have to be stronger than that other voice in your head. Yeah. Yeah. There's always gonna be comfort or fear. Right? Like, we're innately wired for fear for survival.

Like, I mean, that's That's why we're here today because our ancestors, you know, we're we're based on survival, but right now survival or or winning doesn't have to be fear based. It can be it can actually be No. I can so I'm just gonna overcome this. I'm gonna tell this guy or this gal, whoever the voice is in your mind to to get out of the way. See, what is a bad decision that you've made? We've talked a lot about mindset and good decisions, but give us one of your worst hours.

Well, it probably relates back to my business again with Silver Defender. You know, when we launched a company in 2020, I jumped on that pandemic bandwagon because, yes, the product did kill COVID. It protected people from COVID. So we kind of went with that and we marketed everything COVID related and put up signs saying the skills COVID. So we kind of I turned the product into a pandemic product because at the time, that's what the demand was there for.

So now I'm kind of at the back track and I have to go to all of our distributors. We have to change all of their marketing on their websites because they still have all the old marketing strategy. And we have to kind of go and re educate every single distributor we have, and it takes a lot of work because the companies we work with are you know, very, very large national, international distributors where Yeah. It's a process to change. Slow. It's a very slow process.

So that's probably was a bad decision, but I just didn't know any better because we were a startup and we had a product. There was demand. And we went full in. So Yeah. A bad decision. I Chaz only imagine that moment. You know, you launching and launching in January, the world shutting down in March, how that felt like the the heavens had opened up and reigned just com complete blessing. I Chaz friends calling me. How did you know it was coming. I did not know there was going to be a pandemic.

And the the people around me, like, close family and friends, They knew the product was invented in 2018. They've been involved in this research and development for 2 years, and they were like, you're just the luckiest person ever. Like Right. You know, but Like I said Yeah. Brianna course at the same time. Exactly. I want I want the listener to hear that. Not not that it's it's a struggle for you now, but I want them to hear that blessing comes and goes.

And and that doesn't mean necessarily that it was, like, what she's saying, a bad decision. Okay. Well, I mean, you go where the where the demand is. Like, that's what business is, and we have to pivot. We have to move. And so, you know, yes, that decision has led to your pivot now, which is challenging and probably costly and and taking a lot of your energy, but you have a product that you can build back up.

And so I assume that you Wolfe agree that when everybody is reeducated on the actual purpose of what you're gonna be for the world, you'll look back on this moment and go, well, I'm I'm I'm thankful I had that because now I it makes me who we are today as far as a brand and and as an individual. Would you agree with that? Oh, definitely. I mean, I'd say definitely we were very lucky.

I mean, we were a startup that had multiple seven figures within the first months, which, you know, as we know, I don't know what the percentage of startups that fail are, but Oh, yeah. Hi. Exactly. It's very high. And the fact that we are actually made profits, made, you know, multiple seven figures Chaz was a blessing, and the brand got out there. Like, the biggest names in the business know who we are. They just feel that they don't need it anymore, but they know who we are.

So it will definitely grow back. It's just going to be a slower growth but I'm okay with that. That that's how it would have been anyway if there was no pandemic. Like, that's how the business was going to grow. Initially. Yeah. Exactly. That is just, you know, it was more fun the other way around. Yeah. I mean, the roller coaster that you just got off of, you know, you you're gonna have stories. Really, really slow. Yeah. And, yeah.

Yeah. Well, everybody loves a good, you know, twisty attorney, big hill that you drop down. And then what that means is that it takes a minute to crank back up. Act like we're on the very bottom of cranking backup. Yeah. Well, that's anticipation. It's a little bit of, like, little catch of the breath from the last circles that we just did. And and prepare to to go another round. You mentioned earlier that the word balance doesn't exist for you. I completely agree.

And so being that we have we agree on obsession and and no balance and and our and work is our hobby. How are the other things in your life outside of business? Meaning, for me, it's my wife and kids. And maybe it's my spirituality or lifestyle doing vacations or whatever. How how are you obsessing over those things for you? Like, I'm obsessing over those things. And my businesses.

Wolfe, for me, it's pretty much just business now because I haven't been able to find a relationship where the person is as ambitious as me, unfortunately, and I can't be with anyone that's kind of like, just wants to relax and, you know, watch the TV shows, I'd rather be, you know, kind of focusing on my business right now and see where that goes than worry about the rest of my life, but I do have great friends and Doing 75 actually made me kind of

make my inner circle a lot smaller and just keep very, like, quality people around me, people that I actually want spend time with rather than, you know, going out with some friends for drinks or this and that. So that actually really, really cleansed my life and the people I keep in my life. So now everything that I do with the people in my world, it actually, you know, it makes memories. It's good times. It's positive. So that's been a really, really good thing for me.

Yeah. I think that your answer, regardless of maybe a a a spouse, that can keep up with you. I I, relate to Chaz. My my wife does, well, she may not think she keeps up with me. I think she does an amazing job, and we run hard together, but the friendships that you've described. It's like you you filtered out what wasn't serving you, which means that in those other areas outside of business, you went you're you you've been obsessing.

You're going hard after those relationships just like you are in your business. I think that's the encouragement for the listener because they can do the same thing. Whether it's friendships, it's their with their kids, you know, their their affiliate with, you know, charities, whatever. Like, we just go all in and we do the things that really, really serve us and that we feel like we're impacting. Right? I've got one last question here for you.

Queen Z. You've you've been insightful and you're intense, so I'm curious to hear your answer. If you had a chance to whisper in the younger easier. What would you tell her? I would tell her to stop wasting so many years on things that just didn't matter. You know? Like, when you're in your twenties and your thirties, just the things that you think are a big deal and take so much out of your, like, mental state. It just doesn't matter.

Just focus on, you know, the future, like, self development, business, things like that. Yeah. What do you think would be the ripple impact of the younger z knowing that those other things don't matter? Oh, god. I think silver defender would have been on every single door handle by now all around the Wolfe, you know, if I didn't waste 10, 20 years on things Chaz didn't matter. Sure. Well, there's a always hindsight.

And then now you have the rest of your life to go make that very same thing happen. So and I know that you will. I hope that the listener has picked up just really just your your intensity. I think that that's really the word. I think that you just live really, really intensely. Get the same thing. Sometimes people have to say that, you know, when you meet someone like us and it's just like, you know, we're just so focused and intense and we just always are here.

But I wanna encourage listener that, yes, that I can totally see that here in z, but outside of that too, like, there's there's a lot of work that she's put in to this, and it's not just, you know, intensity, although that's that's that's how we operate. And that's okay. You can see her being comfortable with just like, yep. I'm ridiculously intense. I got really high standards, and I'm okay with that. I'm coming to take that as a compliment. Yeah. No. Absolutely. You and you should.

You absolutely should because I there's obviously, I've done hundreds of these, but there's there's a a breed of performers, you know, high achieving high performers, and you are the picture of that. And it doesn't mean that our, you know, my life and your life are the exact same. They don't have to be. I'm me and you're you, but I I relate with the intensity, and it it gives me permission, So I want the listener to have permission. Like, I'm hearing from you that, like, hey. It's okay.

Like, you're an intense individual. You got lots of ideas. You got a lot of energy. You wanna work. You wanna go hard. Go. Do it. That's that's what I'm hearing you say. Would you like to add anything to that? Yeah. Definitely. That just don't listen to anyone. I mean, I've had people in my life. Like I said, you know, you relax. You work too hard. I'm like, I don't work hard enough. I don't think. So don't listen to those people that are not really doing anything with their lives.

Just like, I always say, like, always have people around you that are doing more than you so you can have something to look up to. Yeah. Love that. Zee, how can the listener find you? 1, if they wanna just connect with you as an entrepreneur or 2, if they have a doors or elevator buttons or, you know, handles of any kind that need to be protected, how can they find your product?

Sure. So our website is very simple silverdefender.com so they could go on our website to find out more about the product. I'm on linkedin I'm on Instagram Z_ Silverdefender. Like I said, I'm all about my business. So it's Z_ Silverdefender. They could find me on Instagram or LinkedIn. I love it. Thank you for being here with us. Blessings on the business and your uphill onto the next education of teaching the Wolfe, what what a silver defender can actually do.

And we thank you for being here with your with your time. Thank you very much. Thank you for listening to Gathering the Kings today. I hope that you were able to pull out a few nuggets to go apply into your business right away. More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself, doing it all on your own, carrying the weight all by yourself.

What I have realized, not only in my own journey from multiple businesses and multiple different industries, and now interviewing over 2 or 300 other very successful 7, 8, and 9 figure business owners is that it's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs. In fact, we are putting together 1000 kings, specifically who are grateful, but not done.

We're intentionally assembling kings who fight tooth and nail for their business, family, and communities, and here's what we believe Chaz in the suit of excellence in those areas Chaz it ignites within us the responsibility to govern power and forge a lasting legacy. So if that relates and and resonates with you and you know that you need people around you, sharp, qualified, other very successful business owners. I want you to go to gathering the kings dot com.

I want you to take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 kings. Talk soon.

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