On today's episode of Gathering The Kings. I wanna know at after 38 years after 1,500,000,000 in sales for your clients, creating 1000 and 1000 of campaigns, you're here on a podcast, still promoting, still pushing, you're still doing the game of business what's deep down inside of Jeff Chaz is just burning? You are getting me pumped up here, Chaz. I'll tell you. I love that intro. I think there may be a job at the WWE for you as well. Biggest decision of my life.
So I am one of the acknowledged creators of the infomercial. I created a 1st skincare infomercial. Every time you see a a woman say, I I put it on and it changed my life. You know, I'm having better snacks, my French notice. I look younger. I have more coffee. That's me. I was the first guy to do that. Was called Love Your Skin. It was a, infomercial in 1985.
I was the first guy to actually broadcast, take a a broadcast version of the Avenue at that period and dump it all off to a tape and broadcast it. I did a series of The travel channel Colon vacation, and it was the first time it had ever gone from a computer to TV. Wow. So those are the revolutionary things that changed I don't recommend it, but it happened. It's selling my lap. I got into a business that didn't exist. The was no such thing as direct selling.
You are listening to Gathering the Kings with Chaz Wolfe Gathering fellow 78 and even 9 figure business owners who have real battle scars from business and life, but have prevailed as the king that they are designed to be. We welcome high performing entrepreneurs to the stage in order to reveal the real of the real on what it takes to build a successful business today.
We dissect the good and bad decisions they've made along the way Chaz give a true and accurate picture of the journey of success and how you too can get there. Through this dialogue, you will learn the value of growing your network and surrounding yourself with power players and Kings like today's guest. Grab your pen and notebook because we're about to dive in. What's up everybody? I'm Chaz Wolfe Gathering the Kings podcast. I'm back with you here today. I'm your host.
Got another king here on the king stage. Jeff Melzer. My brother, Jeff. Bring the energy, my man. How are we doing? Alright, Chaz. Chad Wolfe, legend, the myth. That's right. Mystical and Illuminating Kings of Podcast. Nice to meet you. I'm so I'm thankful that you're here, you know, and some of our our communications with you for the show. I I was very much made aware through my team that I I was gonna be meeting a fast paced New Yorker who was gonna bring the heat and expected me to as well.
And I thought, well, this is my Kings guy. So here we are. Tell us what kind of business that you got, Jeff. Well, I first of all, I just wanna say thank you having me on. And I was really looking forward to this show because it's it's gonna allot me the time.
I've been on a million of these and, you know, everything in between, but this is gonna allot me time to give your viewers a full picture of a beginning to end of a business in an industry that didn't exist that skyrocket up and it's gliding downward. So Oh. I think it'll be, interesting for any entrepreneur. Certainly, the story is a hopefully Wolfe be entertaining. So thanks again. Where we slip into the NSA state to the end. We've got a special surprise for you. Well, there's always more.
Yeah. There's always more. That's right. That's right. We'll pivot to that. So meltzer media has been in business for 38 years. Basically, we have done we are let's let's describe the shop. The shop is a full service creative, you know, copywriting pro production, post production, graphics, and manufacturing, distribution, customer service, and retail packaging design, literally, we're we're we're retail vendors. Most of the majors, we sell internationally. We're vendors on at home shopping.
So anything that you can promote, sell, and distribute, melts or media does, we produce you know, infomercials, commercials of every single length. Webmercials, tiktok. You name it. We do it. We have done 2000 campaigns to date, totaling over 1,500,000,000 in sales. We've worked with on entrepreneurs, inventors, Fortune 50 companies, our last client, our biggest client was, a top 50, a 100,000,000,000 plus client, and everything in between. Anybody wants to get somewhere to promote or sell.
That's what we do. Yeah. I love that. How encompassing that is, but yet so direct. If I don't know if I could have done what I do. Direct to consumer, direct to business direct. That's right. Gathering. I love it. I love it. Exactly. Well, I think I think like you said, you're gonna give us plenty of value here today. You've got such a resume of experience and also the ups and downs that we wanna hear about.
But I wanna know at after 38 years, after 1,500,000,000 in sales for your clients, creating 1000 and 1000 of campaigns, you're here on a podcast, still promoting still pushing. You're still doing the game of business. What's deep down inside of Jeff Chaz is just burning? You are getting me pumped up here. Chaz. I'll tell you. I Wolfe that intro. I I think there may be a job at the WWE for you as well. I love that.
So This is the easiest question that anybody ever asks me because most of the people I know are retired or dead or, you know, you know, still, there's still some, you know, obviously, I'm still working, but the answer is this. Every day I wake up, it's like my 1st day. I have something to look forward to. I have some challenge. I have something that's gonna stimulate me. It's something that I could connect with. It's something that's gonna occupy my time. I'm gonna be able to learn new things.
The mind dies when you stop learning. Right? So, you know, always finding new things, whether it's technology or how how businesses change, you know, anything like that. Another thing is defying the odds. I mean, ageism is an epidemic in this country. It's awful. Yeah. I mean, I Wolfe go into a couple Kings that I've experienced of my age.
Which is really disheartening, and it's really truly insulting because it when you discard age and history, The you're deemed you're doomed to make the same mistakes twice when we overall again. So why not use you know, people like me. I mean, the the first time I heard okay boomer, I I was like, woah. Woah. You're talking to the wrong guy.
You know, just being told that you're you're worthless and you should dig a hole and jump in and throw some dirt on yourself, that encourages me to continue to go on and to do new things, make new breakthroughs, continue to try diff different things and to expand the horizon. And, ultimately, you know, just just deal with the process that's in front of you, not the same one. If you keep doing the same one, that's insanity. Right? Not that The result won't change it. Ultimately, you go down.
But if you continue to evolve, that's exciting, you know, that keeps that keeps me energized. Okay? And also just technology, you know, and all of the different things that make people react. Back to me is exciting. What creates the dopamine floor in a Pete Kings brain where they look at you and they go, I'm not interested. And then, like, literally 30, 60, 2 minutes later, they're like, what? That's it. Does it? Oh, it does? Well, yeah. Well, can you get you can give me that price?
That's the thing that drives me. So Yeah. You know what? The last thing I'll leave with sellers, never retire. That's right. That's right. Well, you give I mean, gosh. There's, like, so much juice in that answer. I think you covered so many different entrepreneurs listening here today and relatability, but it's the game. I heard you say you get to play the game again. Yeah. Well, man, listen.
If it if you're not if you're playing a game that you don't like, whether you're doing it for the money, it gets tired. You just don't wanna play. The, actually, there's an express. I have an expression for most things, by the way. The expression is who do I have to pay to get off of this job?
You know, I mean, I I've seen that on a set when I, you know, was shooting, and it starts off and everybody nobody knows each other and everybody's excited, and then they cross, you know, and And by the end of that, you know, long treacherous and enter, you know, anarchy of a day, you're just like, oh my god. Who do I gotta pay to get away? Know, who do I gotta pay to get off this and and go home? So it's an evolution.
There's a bell curve of everything, and then eventually it goes the other way. So Yeah. You know, that's that's the those are the things that I think Wolfe, and you keep you keep finding those new things to reinvigorate the bell curve to, like, keep it keep it from going back down, you know, which I think is The only way I yes. I'm sorry to interrupt. The No. No. That's good. I will do that because we're not arrogant Yorkers. We're we're aggressive or abrasive.
We we have so much to say and so little time to say. So if I do that, I apologize for every one of The. Yeah. Ultimately, we I feel that I'm gathering information from as many people as I can, and that's what stirs the creativity. I mean, you I go to sleep. You look at something over and over and over and you and you think, there's something wrong with it. And then you go to sleep, you know, one conversation.
Boom. You know, the thing that makes it different or gonna make it successful or the answer that you're looking for, it comes. Yeah. Yeah. It it's constantly staying active and interacting with people who are better than you and not better than you. Either way, The you learn something. Yeah. No. I love that that open mindedness is really what it is. It's a it's a conduit of learning as opposed to a closed loop. But, I mean, you close the loop and it's done.
Like, I don't I'm not interested in that. Let me give you a let me give you another example of things that I I I I absolutely see and have learned over the The. There are only 2 types of people. K. People who play it close to the vest, and listen and they go like this. Yeah. Mhmm. Or people like you and I. Yeah. Who are wanna share. Right? You wanna give as much as you can because that's when you get back. There's a trust factor. There's a opportunity to mutually exchange on an equal basis.
Right. And ultimately, Chaz to me is the kind of person that usually I wanna deal with, not somebody who I feel is. They're holding back. Yeah. Wolfe, there's The the you you made the mention of it. There's no flow. If there's no flow, then we we can't we can't do anything. And it's so interesting that you say it like that because I felt this for a long time because on the like, I use Culture Index or, you know, The disprofile naturally, I'm introverted. And people are like, wait a second. What?
400 plus podcasts you've been sales for 20 years, you know, you have 14 different companies. It's like, yeah. Like, really when you boil me down, I love to be in the woods where it's quiet. But but I have learned the value of what Jess Kings about, which is if I don't give or exchange or create flow sometimes. If I'm the only one creating it, fine. But there's gotta be flow for value. Would you agree? A 100%. And and you know what?
Life is Only good life, TV, and business is only good if this contrast. Yeah. So You're look, I live in the, you know, been living here my whole life, born bred guy. I'll tell you actually an interesting story of Val how I grew up and where because everybody will go, oh my god. There has to be a give and The, and it may have been a flood. The, everything is flat. If every if you're healing heavy metal music, and all you hear is shredding. Right.
That's gets tiring no matter how fast for the first, you know, song or 2, you go, Wolfe, that guy could shred. And then you hear, like, you know, 45 minutes more of Chaz, and you're like, it sounds like the same thing. So when you know, I live in this fast paced city and it's it never sleeps. It's 20 hours a day and is, you know, constantly being bombarded with all sorts of things. The then I need those quiet moments.
As you said, you need to to, you know, get the mind to a different place bring it down and build it back up again. And that's important in terms of your mental health and being able to connect connect and also recharge. And and and that also helped you tolerate a lot of things that may frustrate you with other people and doing business and problems and everything else. So Oh, yeah.
I'm not a patient guy, obviously, by by nature, but I've learned to be, you know, and and I think that's incredibly important. Yeah. I I wouldn't put myself in The patient category either, but, what we're talking about is poise and knowing what to do when to do it because it's the right move, not necessarily because, you know, my natural sense of urgency is doesn't it can't be bridled. You know?
The the story that you've got here, you kinda dropped a little bit of a nugget on us at the very beginning saying that, you know, you've been in the industry now 38 years. It's gone up. It's coming down. You. Well, I'm getting the industry a lot longer. I've been in business for 38 years. Love that. Okay. So give us this you know, multi decade history in a couple of minutes, give us give us the fast forwarded version, the the New York style. Alright. Well, It doesn't never sound.
It have to be New York style. It's it's it's a chronological story. So ultimately, I started in The business. I'm one of the few people who laugh that has spanned the film, video, and nonlinear. Okay? So there's 3 different phases of being able to create marketing, advertising, some sort of communication. So that is interesting in and of itself because that is how my career, you know, sort of pivoted or transitioned from one to the other. So I started on Madison Avenue.
I I worked at a production company that had 5 directors. He Chaz an in house editing suite. And I had an offer to either become a cameraman and crew guy or a post production or an editor. Well, the editor had its own little office by itself. And I saw the chaos of the production. I go, I like the editing. You know? I ended up starting as a film editor in a very, you know, major production company that shot 32nd at Madison Avenue Commercials. Okay. I met a guy. I was the projectionist.
I was I did a whole slew. You know, you do everything. I met a guy who owned The post production company that edit film. I asked him, you know, if he needed an assistant, he said, yes. We that's how I learn my chops in the in the advertising and commercial editing business and and and production. I went, you know, how directors worked. I worked I looked at set and costume and casting and everything else and basically learned the format. And then I started my business in 1985. Okay?
So I started my own commercial editing business in 85. I also knew at that point that doing 30 second 62nd commercial from Madison Avenue with people who are basically just fearing for their jobs and justifying their existences every day. Usually, at my expense, was not my future. This is not going to work. I can make a lot of money, but I am going to be beaten and miserable So I had a friend who was The creative director at Doyle Kings Burbach, I believe, at that time, and he said, hey, Jeff.
Ron Reagan, deregulated The cable industry, and you can buy half hour times for, like, nothing. I go, so Yeah. I said, well, I'm gonna start making commercials for half hour and buying the time and selling the product on TV. I go, What? I said, how could you what are you gonna do in half an hour? You know, what what what Chaz you possibly fill on? I mean, on Tuesdays, but whatever it is. So he said, your famous words, everything you can't do in a 30 second. You can do it 30 minutes. 30 minute.
That's right. Yeah. That makes sense. I'm in. Biggest decision of my life. So I am one of the acknowledged creators of the infomercial. I created a 1st skincare infomercial. Every time you see a a woman say, oh my god. Changed it. I I put it on and it changed my life. You know, I'm having better snacks, my French notice. I look younger. I have more coffee. That's me. I was the first guy to do that. It was called Love Your skin.
It was a, infomercial in 1985. It was also done in Spanish for a Spanish infomercial ever. Wow. Also the first $100,000,000 grossing infomercial of all time. So that's how I started. You can go, wow. This is powerful.
Yeah. So that is how I've l allow all the way to where I am today, you know, 2000 campaigns later and selling everything from $5 to $500,000 items, and it doesn't and everything in between You know, I've I've started some other companies, you know, as as I've gone along the way and spun off. And we had, you know, different different types of things, but all within the direct to consumer business and all selling. Okay?
And it also took me from editing to directing to producing and then into marketing and licensing and and distribution because ultimately, that's how you make money. I wasn't a salary guy. I worked for somebody for, like, 2 years and said, as you I think we've discussed this prior. He's like, that shlummy is making money. I'm like, I'm smarter than that guy. I know I can do it. And I did. I started whittling with 2 clients and maybe maybe 1a half.
And I said I'm gonna make it happen and, you know, I was I don't wanna tell you what happened at home, but I had The support my parents, and and I did it. You know, and it just happened. It just it just evolved. And listen. I was also one of the by the way, I'm just gonna bring this up. So I was one of the first five non linear editors of nonlinear computer editing in the world. Okay? Wow. People were when people editing film and video tape, and The and the computer came in and said, hey.
You can edit, you know, on a computer. People like, first of all, most people didn't even have a computer. Right. And it was like quick and drag. Like, what what is what is that? If that sounds like, you know, a dance. No. I went to a demonstration of added technology, and I immediately with a few other guys, 4 of them walked out. And I said, I'll take it. You know?
And it was literally like as raw as it could be, but then you could click and drag and cut and make versions in literally you know, 5 seconds, even though the quality was like, you know, that's why I wear glasses today, basically. But, Paul, ultimately, I'm like, that's the future. And here it is. Here's my certificate. And I don't know if Chaz see it. Oh, there you go. Love it. I think it's where is it? Right here?
1990. Wow. K. So it's 33 years ago that I got The certificate, and that also changed my life because all the guys in my business at that time. We were cooperative of editors. Wolfe, like, you're gonna lose your business. You're gonna fly off the end of the earth and You'll never see your film again. And, of course, I was giving demonstrations to agents of people at that period of time, and I cut the first infomercial on that as well.
And it's the I was the first guy to actually broadcast The a a broadcast version of the Avon at that period and dump it all off to a The and broadcast. And I did a series for the lure of the travel channel, colon vacation, and it was the first time I had ever gone from a computer to TV. Wow. So those are the revolutionary things that changed it, and I took a risk. I've always been a risk taker, but I always hedge my bed. I always have a backup. That's very, very important.
And that's what I would say to you to to to, you know, the people that you're The are listening and viewers and anybody who's a business owner or are thinking about it. We're working at a high end job and saying, hey. I'm gonna put out my old shingle. Make sure you have a backup. I mean, it's something confident, but it's another thing to put all your eggs in one basket and then boom, it just doesn't work and it may not be your fault. Let me give you another example. See?
I have a lot of stories. The A whole basket full of them. I could fill up free books. So the the the Chaz you could see, The the advertising and marketing business was changing, and it was changing in a technological way. And I was embracing it at that point, and it would allow laggards And, you know, 1st in wins. That's another expression. 1st in wins. Okay? So there were a number of guys that I knew who owned all of these video editing shops. They did film to take transfers.
They edited on, you know, on tape, which was still, you know, very popular. When the computer editing started, you still have to take your cut and and and get it to a high resolution onto a piece of tape so you could broadcast it throughout the world whenever And those guys were buying the best technology, and they were charging at that time. Like, you know, we're talking, you know, in the eighties, 4 to $500 an hour, which was enormous amount of money, but you had no choice.
But The also had to pay $500,000 for that machine, and eventually technology wears out. So I never put out all my eggs in one basket in terms of technologies because it's constantly changing and every one of those guys eventually You know, went went this way. There were a couple of let you know, people left who who sucked up the rest of the business who was still vital but those people who invested in one thing of a technology thinking this was it, they were gonna corner the market.
There is no cornering the market. Yeah. It's interesting that you position this because, you know, your business, you led into the story of that you were a forerunner. You were you were one of the first to use technology. And so but but in the same tongue and cheek sentence, it was you didn't necessarily bring the technology or go all in on this one particular technology. What you said you went all in on is just forward progress in your business. Is that what I'm hearing?
Yes. I mean, the the fact is that I embraced it. I had no idea what was gonna happen. I mean, you know, I heard these guys say you know, woah, I could we could cut faster. I'll be able to to beat a computer and seems a speed and efficiency any day of the week. You know, and I'm like, famous wafs words, but, you know, in the back of your mind, you go and I hope this thing doesn't crash, Right.
You know, if you need more storage, you know, I wish this thing would start up, but, you know, in under 20 minutes, whenever it runs. But I knew that the fact that I could do something in 5 seconds Chaz could take 2 or 3 days at that period of time or I had a book time at $500 an hour to do, for me. I knew this was the future, and I knew this was gonna work. And I also knew from the infomercial side that when the phones started to Kings.
And literally thousands of women were buying these, you know, Kings care regimes and saying I'll take the exfoliator and then I eat cream and let me have The, you know, facial scrumble, whatever, and they Wolfe, like, literally off the store, and then they'd be reordering. Right? They're preopening month after month. And then they needed, you know, people customer service to to answer the questions. I'm like, holy crap. The this is in saying.
I mean, who would have ever thought that people would do that? I knew at that point, that's a good risk. You know? And then we and I was also told, you know, what from from this guy as as he was Tom Fenton is meant to my mentor in this business. And one of the founders of the actual infomercial and The, Neema, National Information Association, which then turned into the Electronic Retailing Association, which is now defunct, The are guys who were visionaries.
They they were real entrepreneur because this is another interesting Gathering, and I don't recommend it it happened. It's selling my lap. I got into a business that didn't exist. There was no such thing as direct selling. I'm either were a couple of things you know, the weekly reader or the digest or the The were a couple of things on TV, but there was no business that was called infomercials or web commercials or votainment or documentaries or whatever you want to call these Kings, right?
They didn't have it. Plus, there was only the phone. There was no technology when he started. Right? You could only make a phone call to an operator to make an to make an order. And then You know, that evolved to somebody said, hey. We can put video on the internet. No. You can't. No. No. No. People were using 60 cycle modems and dial ups. Right. Like, the the way that will work, And eventually, it did. And people said, okay. We're gonna put video on our website.
Now we could actually take orders that way. Right? Yeah. And it just kept evolving. Right? And then, of course, you know, now it is where it is today. And then eventually, where it is now, Amazon, and all the other sellers, pretty much destroyed the exclusivity of the business of the of direct selling, exclusively on TV. Right. Yeah. You you pivot. Yeah. Same business, just different format. Right? What what is, I mean, just this question keeps popping into my head.
You've seen so many products sell or sell out so incredibly fast like the like the creams and the and the regimes and stuff that you're talking about. Chaz is the mix? I mean, it's not an infomercial today necessarily that it that one of the listeners is gonna go do, although they still exist. What is it is it is it a combination of video, authenticity, a good product? Like, what's the formula inside of the media, whatever platform it is, that gets the sale.
This is why you, sir, Chaz Wolf is the are the king of podcasts because that is a great quest And that is the $1,000,000 question on there is a method to the madness. That's right. It's not yelling in selling as it is, right, or whatever crying and buying. You know, you can there's a million. We have a million of these. Right. But there is an absolute formula to do these Kings, right? First of all, it's the category, and I don't know if I could recite them.
I'm gonna try my best But the met my mentor Tom said, as long as we are human beings, these 5 categories will always sell. Beauty, weight loss, get rich quick, instant miracle, Let's see. And I'm missing The. There's one more. Okay? But those are the things Chaz human beings. Our view in nature is to do those things. Right? Oh, and and getting younger, you know, staying younger, those things. So and there's more now, but, basically, Sure.
That was said to me 38 years ago, maybe more, 40 40 years ago, and that's the Wall Street. So that's first. The key? Here you go. And I don't care what kind of advertising you do. It's it's a matter of the level that you do it and how you do it. And I don't care if you're a millennial now, and I've I listen. I I'm I'm a student of The, and I see, you know, twenty and thirty year old cell on TikTok and every and, you know, even on TV and everything else, and they're still using this format.
Problem solution, efficacy, offer. Yeah. Yeah. That's it. That's good. That's it. I just gave you the secret. Now let me tell you another secret. Now that I've given away all my secrets because you and I are this broad based conversation, and it's and we're we're we're sharing everything. Right? It's fallen off the chest. You, I can give, and you're the same because you're a business owner, you could give anybody the ingredients to the cake. That's right. It's flour.
It's, you know, Kings doesn't mean they can make the cake. Yeah. Nor does it mean that they Wolfe, even if they want to and know how to, most won't. Most won't. And my and listening. You know, action speaks louder words. Most people don't follow through with the things they do. And I hear it all the time, and I see it, and I see it from inventors and entrepreneurs.
And it just, you know, you gotta I've seen most of the time, the things that I see that very discouraging, are running ninety yards in a hundred yard race and dropping out with 10 to go because it didn't go the way they thought the first time. Yeah. Wolfe you say from, I mean, I guess we're we're in the advertising media conversation. We just kinda gave a more blanket principle of you know, consistency or just following through.
But how have you seen that principle specifically in your clients equate to winning on an infomercial or a TV set or TikTok or whatever it is that, you know, media that you're performing now. Let's let's segue that because I don't wanna be I'm not pigeonholed as a TV guy because I'm not a TV guy. I'm a marketer. You know, we're we're we're vendors. You know, at all the major retailers, we sell online. We're on Amazon. We have home shopping. We we sell internationally.
And by the way, I make a disclaimer here. The infomercial and the direct response business is far from dead. I mean, you're talking about at its peak, probably at a globally, globally, about 400 $1,000,000,000 in business. And it's probably, you know, half half that now, maybe a little less. Or I'm not really sure. Not involved. I mean, I wasn't officer in the in the electronic retailing, so I I was privileged to a lot of this information, but it is far from The.
And Internationally, it's growing by leaps and bounds. So you know, everything lacks. It's it's it's Oh, yeah. We're we're past that point, but, you know, Europe is not. And a lot of times, they don't use credit cards. So, I mean, you know, you have to measure it. It's relative to where it's being aired.
But in terms of the the marketing, it when I do is only a piece of that cut up puzzle, right, now of of being able to get a message or a product across to whoever you're trying to reach and communicate to to either motivate The to buy, at least listen, prequalify, predispose, like you do, you do that. So those are the things that ultimately The this kind of advertising does. And The method, it works. And it continues to work because it cuts The clutter. It gets right to the crack.
Suttledty does not sell. A product will or a service will not sell itself. How many times have you heard? Oh, god. Why did they start a commercial with that? Right? It's car car crash. Wrong. Now we're you know, even even like, Chaz this happened to you or it's a lawyer? I was like, don't don't let them take advantage of you. Because it gets your attention. Yeah. And you have 5 seconds, maybe 9 at the most to grab that person and hold them. And it doesn't matter what medium you're using them on.
So let's just take it to commerce side, right, if so Walmart. Right? We're going into Walmart. We have a product at Walmart. I deal with buyers all the time. And the presentations have to be absolutely precise, and you have to have all the answers it's you got 2 meetings these days. COVID has blown everything up. There are no more very fewer if any live meetings. You got 2 meetings. Right? They look at your product. The say they like it. You get this call like we're doing now.
You give them the answers. They give you an offer, and then you Wolfe respond. And that's it. Okay? Now I always, what I do and why it works is because I answer the questions before they're asked. It's The key. Yeah. So when somebody goes, yeah, but how much? Oh, for you? Okay. Good. Alright. And how big? Oh, 45 days? Oh, okay. So you're preempting any of the things and that gives people confidence and they go to this company, this product, they're they're on top of it.
And it gives them the information without wasting their time and know back and forth because when you know, once you go back and forth with anybody, no matter what it is, The thing starts to slide the wrong way. It hits the back burner and then off the stove. Yeah. Yeah. I love I love this this conversation because before I was ever knew anything about marketing, I was in sales. And although there are nuances to make them similar, they're very different.
And but the principle that I learned, that's what you're saying, but in the sales Chaz, is pre framing for objections. And it's the same thing. It's like, you're answering questions because that's what marketing does. It it brings information. Sales is obviously selling or overcoming objections or making the connection.
Okay. Fine. But I can pre frame the entire sales process to get you to have no questions at the end or no objections based on the information that I'm either gathering from you or giving to you and pre framing how you think about this situation that you're in, and how my product can save you time, money, effort, weight loss, you know, all the beauty, all the things that you just said. And so when we get to the end, you know, I years and years years in sales, it it's a it's a simple, like, okay.
Great. Here, we're gonna get started Chaz opposed to Oh, and then you then you have this wrestle. And then, you know, all these sales gurus sell meeting about the last Exactly. Exactly. It's like We don't need objection handling. We just need you to understand how to give them proper framing along the way so that there are no questions or objections at the end, which is exactly what Jeff has given to you. From a marketing perspective. You're good. You're good. You get it right away.
You're hired, you know. It's all ultimately, it comes down to that's not only the way that you're doing your advertising. It's the way you're setting up your corporation and your business. Right? And I only deal I have a family of people that I've dealt with for years. It's constantly changing. Obviously, as I said in my in my case of because of my age, you know, it's like, What? He's dead? Oh, yeah. Who who who took over? Who's like, wait. No. I have a script for him. Tell him. I'm dead sell.
You know, I mean, that's a bad thing. But, ultimately, you know, you constantly have to fill fill your your The those key slots that Wolfe be able to get you the research with that information that you are 100% sure on. So when you do it, you you know, you like, you know, as I said, I hate to say Chaz, like, a cock in New Yorker, you know, it's like, yep. And those are the facts. You know, I mean, we wanna say something, and I wanna make sure I can prove it.
And I wanna make sure I could, you know, back it up and accept a bunch of, you know, whatever. Or I'm I'm treading water and, you know, I'm juggling balls to try Right. Until I have that answer because I know I don't have that answer. So, yeah, that to me is is strength. Let me give you an example on these on on these things that I do. So we do these now with our with product people with, you know, midsized companies that wanna move to the next level.
And truthfully, with these big 100,000,000,001 100,000,000,000 companies, they're looking for predisposed lead for a small cost per lead, cost per acquisition, You know, it's a return on The revenue over a long period or whatever, but it all comes to the same thing. It's the same thing. Which is being able to give people something direct that answers all the questions right? Without wasting anybody's times, no loopholes, no flim flannery, and ultimately demonstrate exactly what you're saying.
So with this Wolfe worn product, I have this product. I would show it to you. Actually, I probably could, but I won't. So I I we did a 22nd video of how this product work. This product has no moving parts. It's black. It's this big. Okay. And it and and it's a mara and it's miracle. It's a miracle product. Okay. And it's got a great tagline. Great tagline, but it Chaz to prove that tagline, and we did it in the 20 seconds.
And when we got on the call with the the GM and the and the and the buyer or the assistant buyer, to Walmart, which is, you know, always like, you know, you know, this is it. It was the best call ever, you know, why? Cause they they had the product in their hand. And they were doing whatever it was that it did. And they said, how many? How quickly and how long? Hey, Kings and Queens. Chaz Wolf. I wanna talk to you about something that's super important to me. We put a lot of time and effort.
We, meaning myself and my team, into this podcast, into the content that goes out every single day. And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too. So we would love if you would like, comment, share, leave a review, post, share again, all of the Kings. On social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify.
We would love to be able to get our content into more hands more entrepreneurs so they can grow their business as quick as possible. Together, we are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights. So let's do this. Let's help each other. Let's help each other grow. Yep. Check the box, make the sale. How important in this process of pre framing or, like, and that's in essence what you did.
You did so good in that product, demonstration, that'd answer all their questions. You pre frame the entire situation. How important is confidence but mixed with what you were just saying The you actually have to prove what you're saying because what I see in marketing today, especially online, a lot of confidence But then you get in and you're like, you don't actually do what you say. Like, this wait. Wait a second. This was all just smoke and mirrors. So, obviously, confidence is important.
Obviously, doing what you say is important or being able to prove the claim. But how do those things work together? Because I see a whole lot of one and not the other in today's world. And you you you you nailed them all. You're nailing them all. You're nailing all the observations that people should see as poor people do. And obviously decision makers do when they see some flimf Flannery or hell would or or I call them the great pretenders.
Yeah. And that's wrong, if that was The Again, I wrote an article on that one, the great pretenders. People who pretend to be something they wanna be or think they are or whatever it is, but they have nothing to back it So ultimately, listen, if I if I said a lot of these things and I came on with the, you know, the kind of swagger that I have and I feel confident in in in doing, The, ultimately, if I couldn't prove it out, they'd go, blowhard, b s, or Yeah.
Yeah. He's got a great and and and you get that reputation. It's a bad home and not a not not a way to go. You're not fooling anybody. And truthfully, You're not going to sell anything. You may be able to sell something once, but as soon as they have it with the way the things are now, the rev the reviews come, and you're screwed. It's like The guy said, it did this. It didn't it did Chaz. Or, you know, I went to this service or these people with The it was the worst customer service.
So whenever it might be, you know, in your corporation, you could fool them once, but you're not fooling them again. So not a recommended way to go. Just have your all you talk in a row and do it. If it doesn't work, you know, then don't do it. Don't attempt to put put, you know, a Band Aid or smokescreen over it. Also, another thing that people do all the time Chaz they see, and I learned this lesson years ago, don't be all things to all people. Yeah. The all things to all people.
You would like to The, and everybody likes to be liked by as many people or have their their product or you know, business life by everybody, but it's not necessary. It's if you sell, you know, a left nostril inhaler, right, The don't say, you know, you've got a foot cream or whatever it is. You know what? Right. Hey. Stop it. You too. It's both. It's as if they're toppy and a fall act. You know, don't do that.
You know, just just shell it as a nostril inhaler, and that will give you much more credibility and also it doesn't dilute or spread your story or your message out. So you're focused in laser focus and you and anybody who's interested, but that's the thing that I I I pride myself on. Right? I'm not a mass emailing guy. I never advertised. People know me through my reputation and and my successes and whatever else I've done.
And you know, that either piss people off or made The happy rich, you know, and there's plenty of those. So Yeah. You know, just just do do what you do best, and don't don't don't go out of your lane. That's what I always say. You know? Yeah. Most people try and I go, hey. We could do The, so we could make this work. Bad idea. Yeah. Now I'm thinking of the bad decisions questions, by the way. Yeah. Well, good. Let me serve it up to you.
Jeff, give us that moment in time or that story where you made it just a terrible choice. It probably cost you time money effort. Well, Chad, I'm sad you brought that up. You know, I mean, there are just too many dimensions, and truthfully, I don't want to. But Yeah. But here we are. But here we are and here here it is. I mean, literally, I've made a 1,000,000. And if I told you how much, you know, time, money, sleep, and aggravation that I lost over the years over over them.
Yeah. Yeah. The plenty. But it's, you know, trial and error living Right? I mean, that's what you do. And that's what entrepreneurs do. And then you bounce back. That's right. Yep. So I just finished saying The. Stay. 1 of the band decisions, one of them is standardly.
If if you're in, like, me in marketing or, you know, product sales, or, you know, creating packages or videos or, you know, distributing product to mass marketplaces for people to to buy and enjoy and make their life banner or richer or sexier or whatever it is, that's what you should do. It's always the the businesses and the people that I know who have waiver it off to say, we're gonna make this part of our our business, and that'll make us bigger and stronger.
We're gonna per purchase this business we're going to add it to our, you know, list or whatever, that's when you fail. Because you don't have expertise. It usually takes a lot of time and money. And ultimately, it it sucks your mainstream business. Wolfe, it's one thing if you put a seed in the ground and over the years, you grow beautiful tree. That's how I always looked at my business. Get a nice thick tree trunk. Right?
Get the bark and make it thick, and then eventually putting more seeds and more things grow out. Right? That's fine. Yep. But if you're truly if your tree trunk ain't that's thick, and you're starting other businesses, your chance of success, not good. So I that was one of the lessons I learned. Hey, Ben. Don't get into some you don't know. It looks like you can make money. Nothing's easy. Nothing takes 5 minutes. 2, don't do something that people don't know.
So don't try to launch something that people are not educated in. It takes way too much time and effort. It very difficult to change people's habits in their minds. Sometimes it takes years or a generation. It's like, you know, cell phone. I'm not using cell phone. What a kitty look. I just dialed right here. Hello, Bob. You know? But how long did it take for people to go? Why would you want that? Right?
Yeah. And, eventually, you know, when when after they came came down to this size and they were under, you know, a 1000 bucks or whatever, That's when people change, but that took billions and billions. Right? Don't do that. Don't do education. Last Gathering, to inactive up your leverage when it comes to your money. What do you mean by that? I knew you'd follow-up that question. And I don't have an answer. No. I I no. I do. Of course. Trust bill in when it comes to your money. Okay?
I think many business owners Chaz identify with me in this particular case is somewhere along the line. They got screwed. They either got screwed by non payment. They got screwed by somebody internally. They got screwed by somebody who said they were gonna do something and they did it, and they usually gave up the leverage of their money, meaning they paid before. The gave somebody terms. They discounted. They thinking they wanna get one thing and they didn't big, big lesson.
The people, and I hate to say this because I know you're a super nice guy. Even though I know you've, like, you know, Most of the guys that I know who are billionaires are pricks. I hate to say. They're on these guys. I'm sure of it. I'm sure of it. I I maybe I Well, they're they're shrewd or or prudent is maybe a better word. Yeah. That's a nice way to put it. I don't miswork. Required on the child's will sell. I know I do not miss words, and they're pricks.
They're they're they're mean, they're underhanded, Sometimes they'll they'll do things. Look, my industry is a very, very rough industry. And by the way, I don't look at the infomercial or the direct response as my industry is my main industry. You know, right now I'm an executive producer of a of a globally recognized TV show that's reaching 400,000,000 people.
So I've done a lot of programming actually run an Emmy award, So, you know, again, lots of hats and do the things that you do best, right, when they come to you. But in the infomercial world, it is a rough and Tumble Wolfe. It is not for the light hearted. There is no regular in outcome. There is a hit and miss. You know, there's very little regular business. There people coming in and going out. It's like a feature film business. You have 10 failures, but you get that 1, and it pays another 10.
And 24. So the money thing is a hard learn lesson for most of us in The business, and you don't wanna give it up if you don't have to. And I don't even care if it's your best friend or your roommate from college because they'll all listen. When push comes to shove, you know, that's a choice The of this is difficult. Yeah. I mean, you're sharing what's real.
But but my my follow-up question to that is is that I don't think that you've done this because the energy that you've displayed here today isn't a negative or uh-uh energy. No. But what you just described, though, can turn someone cynical. Right? It can be like, I trust nobody, and so then it turns into, like, a negative outward expression of, you know, like, disbelief, basically.
So how do you take the disbelief or a I am pretty certain that someone somewhere somehow is gonna take advantage of me. How do I protect myself, but still have great energy like you do? Beautiful. Yeah, man. It's 2 sided. Okay. First of all, as a businessman, a successful entrepreneur, you have an innate sense of something doesn't smell right. That's right. We'll meet somebody, the way they shake your hand, the way they look at you, they you know, you can't cut my reputation.
Look, The Ameripitations may may or may not be justified from what you've learned. Right? Right. Of course, it's nice to get a review and do research on somebody when you're doing, you know, and you can do that these days quite well. And and certainly within our industry, I know every single person who ever existed in this industry So I'll find out who they are and what they've done and where they started if I didn't know already. Right? Right.
And and believe me, you don't have to do business with people you like. Right, as long as they're up up up and up, you know, you can do business with The people you don't like. That's that's perfectly okay. And I've done that many times. Or people you start at liking and they're not liking. Sure. Yeah. Ultimately, that's first is your side is what is your need sent? What does your gut tell you? You know, that's that's an important thing.
So you have to be on guard because, you know, people who are really good manipulating other people into doing what they want. And there are people in the public eye that are extremely good at doing this. And then the second half of it is that those people, as I said, you said, what did you say? Schrude and Woah. Man, I don't think any of these people would maybe they would describe themselves that way, but Ultimately, listen. It's dog eat dog. They're gonna feel justified in what they do.
And, ultimately, in in my business in a small world, The big dog always eats the little dog. You know? I mean, it's very rare that you see somebody's market, distribute, violate a patent, or whatever it might be. And that small guy wins. Right. Okay. So that's just the cost of doing business for a lot of businesses I hate to say. Yeah. Wolfe, it's the it's the reason why entrepreneurship exists because it we still believe we still have hope. We have courage.
The it doesn't mean I'm I lose every single time because, you know, everybody that we're talking to, these are all small business owners. We're not talking to big dogs. Even if you're doing 2 or 300,000,000, like, That's really not a a big dog business. Wait. Let me let me clarify. I I was doing this Kings there. That's bad. I'm sorry. I didn't mean to be negative to anyone out there. Well, it sounds like I'm a down a Debbie Downer or whatever it is. Totally. I deal with really cool people.
And I and listen. I've been lucky enough to be able to choose The people that I want to deal with, you know, and I and and even the ones that I knew I didn't want to, I forced myself to do jobs with them and projects and collaborations to see what happened. Let me see firsthand. You know, many times it proved out. It was exactly what people had told me, but I I experienced it. Right. I also knew what I I didn't wanna do it how I could fade away from it. Right? Right.
In this particular case, it was like, you, on my chat channel. Got it. 1st class guy. No question. This is a guy I would do business. We we it's it's mine all mono. We we share. We're both in it for the same thing. Nobody goes broke splitting profit, another one of my greatest, you know, Kings. And, you know, I have a a a chain of people, you know, from reps, fulfillment companies, you know, entrepreneurs, venture capital, people, Wolfe.
I mean, you know, these are solid people who understand and and you let a professional do your job. That's usually where it comes to. It's a power Kings. Right? It's money of power. So if you're dealing with somebody who wants to Again, 2 types of people in a business. Those who are hired for their expertise and those who are hired to do with a person who is paying them to do to do. Right? Sure. Yes. You're either a pair of hands or they'll like him. Give me the plan.
Show me where the money's gonna go. Do it. Right? Those are my people. Those are my people. They're like, Jeff, we we know your your reputation. We know what you're gonna do. A lot of people don't even wanna wanna know. Like, okay. Well, what do you what do you what are you gonna do? I'm like, oh, I'm doing this now. Okay. Don't send me as many emails. You know? It's too many. Again. It's just your money. I want you to know. I wouldn't be transparent. Right.
You know, so those those are the people in this industry and any industry 3 that you want to align with. And they last for years, I have people, you know, I have reps well into their mid eighties. Late eighties, they're still vile. They're connected. They're they've pivoted. They're they know the technology and truthfully The, you know, and and all the people, all the the producers, the directors, the the package feed antibody that I deal with.
I literally give them the the the task and walk away. They're all treated as adults I know exactly what's gonna happen, and I know it's gonna get delivered when I need to. Yeah. It's good stuff. I've got I've got one last question here for you. The value that you've dropped on us, like, could be dissected down, like, through 3 books, like you said. And so I I wanna I wanna put a cap on that because I think that they could go back and listen because you've given so much.
I wanna change your perspective here real quick, and I want you to go back in time. And I want you to tap the shoulder of the younger, Jeff. What would you tell him? Blood Allen's tough. Because I am a stubborn mule, and I probably wouldn't listen. I mean, I I could go back to the people who tapped me on the shoulder like, my mentors, people that I respected and made tons of money. And the first thing they said to me, look, I was in an, a bit of an unstable business, right, It's this way.
It's this way. You could go months without seeing a dime or losing a ton, right? And then it happens. The advice has always been Save for tomorrow. Save for tomorrow. Now look, it may not be it tomorrow. You get hit by a car or whatever it is. You know, you Yep. Listen. I lost a number of people during COVID. I mean, you know, so you just don't know. And I always live every day. Like, it's my last. That might be the thing.
I, you know, we probably won't have no graves but if it Chaz The answer, he lived every day like it was his last. So you don't wanna have regrets, but you also wanna be able. This You there were a couple of things that you had sent The, and I I I still like to cover them if I could, and you could edit them out. Or make make make another show. Make a small one. I don't Sure. Yeah. Yeah. Important for viewers. And and and I love talking to you. You're you're amazing.
You're you're you're you give off Greek 5. You're you're you're positive. You know, you're the kind of guy that anybody would wanna do business with. Truthfully. Appreciate that. That's true. And I wouldn't say, believe me. Believe me, I wouldn't say. You want to make sure that you are doing something that enables you to do what you want when you wanna do it. Yeah. That to me is success. Yeah. Right? So I still work the same hours. Yeah. It was like 20 hours a day. I don't sleep a lot.
I I I I a huge advocate of napping Make sure you nap kids. It's important. I don't care if it's 10 minutes, 20 minutes. You could take an hour The have you a little sluggish after that, but I had trained myself literally since I was a The. And when I had a a a job in the film business Kings boxes and I was out partying all night, I literally wrote I had 2 the boxes Wolfe, like, 12 2 feet high. So I stacked them double, and I stacked a Kings behind it, right, a single stack. Right.
And laying on them and took 10 minute naps. Yeah. I love 10 minute naps. And that's when I was twenty, twenty, you know, The twenty two years old. And I to this day, when I feel my energy and my my body close, it's I I and in my office, I always have a couch and I would yell out to, like, you know, to The to the staff. I go, nah. And shut the door and go sleep. Yeah. And I The wanted to. That was fine. No problem. No problem. Yeah. Very, very important.
To make sure that your energy level for me is certainly is up. And The in fact, as I said, in The business that you're able to do what you want when you want, and you're be you're you're making clear decisions. And also, again, this 9 to 5, I knew I could never work for anybody. Yeah. Right? So it was like, okay. I'm gonna work 4 hours and then I'm gonna play word games, you know, or I'm gonna go work out or take a take a run or or as I I met the guys I was in a think tank.
Oh, this was a good one. The back in the eighties, I was in The think tank with the guys who came up with Disneyland. Wow. Coolest thing. The guy on the think tank in a round place, around building in Ohio somewhere. I think his name is Vance, his last name. And, ultimately, these guys got Gathering they in the room, it had music, it had food, it had chop board, you know, and had all the things that you need in order to think. And it was round. Why is it round?
Because that means there's no know, nobody's at the head of anything. Everybody's equal. Right? Everything Kings equal dis equid distant. Yeah. I love that. And he the the guy that the thing that I I I sat in when I saw Chaz, you know, on his first, you know, thing about the description of what he does. And then she's the number one Kings. Take a take a short vacation. No. Not go away.
Take a walk to the museum, to a park, to the candy store, whatever it is The floatured me for a music store, for sure. Chaz is what is most important in terms of you being successful and being clear headed and being able to communicate and to breach Kings yourself back from the brink of frustration and stress because you know once your hit is cloudy, you can't think. Your froze up. Yeah. Yeah. You're not gonna be able to operate at that at that moment.
Let alone the sequential moments that come after that. So it's just better just to stop the madness. Take the nap, take the small vacation, whatever it is. I have to second you on those things because although I don't nap often, when I feel that feeling that you're talking about of, like, I need to get horizontal. Like, that's literally what goes to my mind. I'm like, I just need to get horizontal. So sometimes I would just literally lay down on the floor.
Put my hands behind my back or behind my head. Pass out for 5 or 10 minutes. I wake up. I'm like, wow. I feel so much better. So I agree. I agree. In fact, actually, I'll tell you one other quick story that Chaz hones in on that. That was probably 20, 1, 2, 3, right, in that time frame. I used to sell an in inside sales job sold advertising, actually. And so we had a 10 we had a 10 o'clock break. I would go into the, like, a side, like, training room I'd close all the blinds.
I'd put my alarm on my phone. We had a 5th 15 minute break. I would set it for 14 minutes. I put it right on my chest. And ding ding ding 14 minutes later, I'd pop up, jump right back on the phone. It was awesome. I had it to the point when my brain was my alarm clock. We're literally I would fall I could fall asleep by and I still can't count backwards from 5. 5, 4, 3 by 3. I'm asleep. Okay? Wow. And there's a method to Chaz. Like, anything else? I did a sleep show. Of course. I Of course.
Of course, I did a sleeve show. I've I've sold everything that you could have 2000 campaigns. I've seen every product, I think thousands of and continue to every day. I get them from factories in China. I just got one for it. It was 80¢. I'm like, this is the greatest invention ever. We have to look into this. It's it's it's it's slowly to get this. Yeah. Sleep. Right? Lay in your back prone. I used to teach people to sleep.
Lay straight on your back prone, even though you sleep on your left or your right or your stomach. Make sure your spine is straight. Your throat is up so you get as much, you know, air. Look through your eyelids. Okay? And breathe very slowly through your nostrils back and forth back and forth. And eventually, your your subconscious will take over. And once you it does, you will find yourself rolling into whatever position you want, and you'll have perfect rebels sleep every single time.
And when I would do that, I literally I would wake up and, like, like, like, I would wake up. I'm so deep. I wake up and I go, oh my god. Where am I? Oh, oh, wait. One in my office. So little. And I could look at my clock within sometimes almost on the head, 10 minutes to exact. That's how good the brain is if you trade it. Oh, yeah. Oh, yeah. I believe that. That's for sure. I wanna I wanna just give you a another a piece of my background. I think it's important.
I think it's important for most of your viewers. I'll make it quick. Okay? Yeah. Even if I don't, I don't care. I mean, you know, come down. I'm telling a story. Okay. You're sending me the tape. I'll make my own biography. That's right. I was born in Brandon, New Yorker, born in Hell's Kitchen. I grew up on Long Island, you know, in the middle of Long Island, very nice, you know, track ninety by hundred foot plots of land in the middle of Long Island.
My father, my grandparents are are immigrants. They came through Ellis Island. I was there during the dedication of the The with them. Great story. My grandparents are Turkish. The were Turkish. I said, oh my god, grandma, Grant Hudson's unbelievable. You know, they're they're dedicating it. You came through here. The boat came through New York Harbor there. It's the Statue of Liberty. What? This must be an incredible feeling. Right.
My grandfather was a taxi driver here in New York City for 35 years, whatever it was. A long time. Okay. Wow. And he was one of the first independent. Maybe that's where my entrepreneurial street came because he was one of the first, independent gypsy cab drivers, but he had his own medallion. Right? Yeah. And I I said, oh, this must be such a big occasion. You must feel so much passion.
You know, I mean, you're you're an American and you made a life and you have, you know, a family and they have a family, And he looked at me and he goes, Jeff, it was hot, it was crowded, grandma didn't feel well. I could change my name, You didn't wanna know for it. I was like, oh, you know, all the romance just got blown out. You know? Totally lot out. He was cool. He was the greatest. Ralph was unbelievable, but I loved him. And and and and another, oh, a lesson. Here's a great lesson.
And he in finance economy and and money. So he has this camp. He he lived in the Bronx. My father bought a house, in Long Long Island, and he moved the family from the Bronx to Long Island. And my grandfather would drive his camp to The to the house. Okay? And my sister and I would wash the Chaz, and then he said, if for payment, I will take out the back seat of the of the taxi because I have a lot of rich people who who who who get riding my taxi. I have private account Wolfe, like, great.
So we watched the thing in my yeah. It could I show a Turkish van. You'd look over the the taxi. Yeah. Alright. You guys earn the money, right? So he took out the back seat, which was held together with bakery stream. He would never repair it. So he re we called him Mister Thixy because he would take bakery stream. And repair the Kings. You know? That's awesome. You're gonna buy a new seat. So you take it out and some some days, some some weekends.
The was, like, 35 cents, 65¢, you know, three quarters at a nickel And that was a lot of money back in the the sixties. He could candy and stuff like that for that. So my sister and I would split Chaz he would The other weekends, he would come, and he'd open up, and it will, like, $3 in, like, 18¢. Like, oh my god. The is, like, this is, like, hitting the jackpot. Right? Jackpot. That's right. Right? So we're like, go out. This is great. My grandfather would go.
Yeah. The, like, pick somebody on park Avenue up. They they was lot of, you know, The have a lot of money. You know, it must came out of the pocket. Oh, Wolfe. It took me 30, maybe plus years to realize my grandmother. Yeah. What an incredible opportunity for any parents or grandparents listening. I talk a lot about, you know, my obsession with my family as well as my business and all the other dimensions of my life, but I love that story for that angle because it's it's it was orchestrated.
Architect. Your grandfather was purposeful and intentional about those moments. It wasn't by accident. And I think if if anything, that's a phenomenal way to end. So I appreciate you sneaking that one in there. Everything for granted, man. That's right. You just never know. There's no short things. Nothing takes 5 minutes. And, you know, and and, believe me, listen, hire older people. Don't lock it off to say because then we may not be technologically advanced or knowledge.
The way that things are done are no different now as they were 40 years ago. So please. Yeah. I second that. You're on your business guy, man. You're missing out. You're totally off. I I Chaz tell you, Kings handedly. One more last Gathering. Please watch The and Scott show on on USA today or any streaming network. We're reaching from the executive producer. That's what I'm doing now.
Executive producer, the director and the producer, of the Asuki and Scottio, that's s u k I and Scottio, 14 time Emmy award winning host, for the morning show here on WPLX in New York. He is also The host of several international WWE wrap up shows. Suki is the host of the sister wives and a number of other things on TLC. We've had 8 450 shows, 850 guests, Emmy, Grammy Oscar, and Tony winners, comedians, musicians, everybody that you could possibly imagine ch Chaz Wolfe could be. Never know.
What's the next guy? You know, he's a pretty funny guy. Good looking weight. He's might like him. We reach 400,000,000 people right now. So Love The. And as terms of my contact, I know you're gonna ask that. So I'm just Yeah. Yeah. Well, that The sounds perfect. Tell us how we can contact you. Number 1, specifically, because I want any business owners that might fit into the avatar. That need your services, or if they're just looking to connect with you, how can they find you?
Yeah. And I and I answer all my calls and all my emails. And truthfully, I answer ones that most people don't think there's gonna be. Like, are you selling your business? I got I got 10 I think 8 of those in the last, like, Kings. Exactly. Yep. That's right. So you Chaz reach me at jeff at meltzer media. As I said, meltzer Seltzer with an m. I've been saying that since, like, 5th grade. Jeff@meltsormedia.com. The you don't don't contact me through my website. Oh, please do visit it.
It's a really, really cool website, and I just had it redone. Facebook, you could DM me there. You can instagram at at Edit, Jeff, e d I t, Jeff. LinkedIn is always a good place. I I I link up with many, many people And by the way, you don't have to need my services. I advise consultation, or I am very, very big. On connecting with Vitch, capital people. I always have properties and and Kings for sale or businesses that to invest in The show is is entering a very interesting phase now.
There may be opportunities there and we're having advertisers, you know, climb on board, but We're looking to to really expand The show even further. So there's always if you have an opportunity, I'm listening. And if I don't do it, I will recommend it to somebody. Yeah. Yeah. 40 plus years in business and media. Surely, you know somebody. So, Jeff, you not only have been a a show here today, but you've given value. And so I appreciate Chaz.
And I wish you nothing but success in your show that's going on right now. You already have it, but continued success and all the other things that you've got going on with all your clients. Thank you for being here and sharing your wisdom with us. Oh, man. It it's been a pleasure. I hope I have added some value, you know, at least a few laughs anyway. And, anyway, I can help you or your audience. And, truthfully, I am humbled. And honored that you was you actually wanted me to be on your show.
I was shocked, man, when I looked you up, you are the real deal. I'm and you are this is a great service from for for for everybody. No matter whether you're in this or not, I totally appreciate it. And this is what podcasts are all about. This is why you are and will be the king of all podcasts. Thank you for listening to Gathering the The today. I hope that you were able to pull out a few nuggets to go apply into your business right away.
More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself Kings it all on your own, carrying the weight all by yourself, What I have realized, not only in my own journey from multiple businesses and multiple different industries and now interviewing over 2 or 300 The very successful 7, 8, and 9 figure business owners is that it's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs.
In fact, we are putting together 1000 Kings specifically who are grateful, but not done. We're intentionally assembling kings who fight tooth and nail for their business, family communities, and here's to govern power and forge a lasting legacy. So if that relates and and resonates with you and you know that you need people around you sharp qualified other very successful business owners. I want you to go to Gathering the Kings dot com.
I want you to take a look at what we're doing and see if it makes sense you to be part of our pursuit to 1000 kings. Talk soon.