32 | Struggle to Victory w/ Scott Simson - podcast episode cover

32 | Struggle to Victory w/ Scott Simson

Jul 15, 202242 minEp. 32
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Episode description

In this episode, Chaz Wolfe engages with Scott Simson, a successful entrepreneur and YouTube consultant. They delve into Scott's journey, discussing the role of perseverance, focus, and personal growth in entrepreneurship. The conversation also explores the power of positive thinking, intention, and Scott's decision to hyperfocus on his niche. The episode concludes with a speed round and an invitation to apply for the 'Becoming a King 90 Day Intensive' program.

Transcript

On today's episode of Gathering the Kings. You know, I sit up. I don't I don't feel any different. I'm like, yeah. Whatever. I leave. And literally, like, 2 weeks later, our income started to increase, and it tripled within 3 months. Now we're we're almost double where that was. And it's just like, this is insane. Like, everything is just moving so incredibly fast. All because I shifted my mentality.

You are listening to Gathering the Kings with Chaz Wolfe featuring fellow 78 and even 9 figure business owners who have real battle scars from business and life, but have prevailed as the king that they are designed to be. We welcome high performing entrepreneurs to the stage in order to reveal the real today. We dissect the good and bad decisions they've made assess, and how you too can get there.

Through this dialogue, you will learn the value of growing your network and surrounding yourself with power players and kings Like today's guest. Grab your pen and notebook because we're about to dive in. Hey, everybody. Chaz Wolfe. I'm back to you this week. My guest Scott Simpson is an online YouTubist. Probably didn't say that right, but this guy, brings some incredible value. He's a super unique, almost unicorn in the space.

I don't know if anybody else doing what he does as far as, what the service that he offers on the, YouTube Chaz, but, guys, he breaks down so much struggle victory in the story to get to the, 7 figure plus mark. That I want you guys to pay close attention because he's super real and authentic about what it took. And, and I think that you'll relate to it. So grab that pen and paper. Here it comes. Hey, everybody. Chaz Wolfe. I'm your host, gathering the Kings. We're back on the show today.

I've got Scott Simpson on the stage today, brother. Welcome. What's up? Thank you for having me. I'm, excited to be here. Excited to share my story. Love talking about your viewership. So let's go. Let's do it. Dude, what type of business do you have? I have a, YouTube consulting agency, what we do done for you and consulting work. And then I also run a video marketing conference called video marketing world, and that's here in Dallas. Nice. Love it.

We were just talking off air a little bit about Dallas, and I'm in Kansas City. Obviously, not too too far from you, but Yeah. Dallas was blowing up, I hear. Yep. Everybody's moving here. Well, it seems like everybody's leaving California and going everywhere else. So California and New York, it's like they're all coming I'll come into Central United States now. That's right. That's right. Well, and and what a great place to be with, tax benefits and and some warm weather. That's right.

That's right. That's awesome, man. Okay. So I'm curious at this stage in the game. So first off, congratulate because we got connected because I saw a a post of yours, how, this awesome award, for those that aren't in the marketing world, who may not know there's a a 2 comma club award given out by click funnels. And Scott has recently achieved that level, which basically means you've been crushing it. At a at a super high level. So, actually, let's just start there.

I'd love to hear about just, like, the journey to get there for you and, like, achieving that award. Like, I'm sure there's all kinds of emotions there. Let's just start there whenever I'm asked to tell my story, I'm like, where do I begin? Because it it's like an an entire life of kind of, like, taking baby steps inching along to get to this place. And I think that where it all kinda begins is, like, I I've always been an entrepreneur. I've always known wanna work for myself.

I don't wanna work for somebody else. I wanna be controlled of my time when really, like, that's kind of a joke. Right? As an entrepreneur, you're like, you think you're in control of your time, but really you're just subject to your to your business at at times until you can scale yourself out of your business. That's right. But, I've always been an entrepreneur.

I always had that, like, itch and always wanted to just find ways to solve problems and help people so that way They could be happy and I could have something of value to offer the world. Yeah. And, I couldn't quite ever figure that out, really until I was in my early thirties, because my wife and I started 7 businesses in 7 years in our twenties. And every single one of those businesses, We lost money on them.

But the thing is we learned valuable lessons from every single one of those businesses. Yeah. And I I think the biggest thing One of the biggest, like, mindset shifts that they had was not looking at the not successful businesses as failures, but looking at them more as Hey, this is my education. Like Yeah. It's gonna cost me some money. I could go to college, which I did for 2 years. I didn't, you know, didn't finish that one.

And, you know, I could go to college and I could spend a $100,000 on an education, or I could lose a $100,000 in business. And essentially buy my education by just doing. Yeah. And so that that's what we did. You know, that and, we didn't really have our our 1st major business success until about 2014, 2015. K. And, and then we started making some money. We we got into the over six figures a year range.

Sure. And, my wife and I got launched on YouTube, and we built up a YouTube channel and went full time on YouTube from 2017 to 2019, then pivoted into video marketing world, our our business, and then everything just kind of, like, snowballed into this awesome agency and conference. And here we are now 7 figures later. And it's like, it's great. I mean, we can get into the weeds, but, really, I think that, like, the big point of all of this is to say, like, you don't fail. You learn.

And if you don't give up, you will get there at some point. 100%. I love both of those principles, and you're right. It's funny how a lot of people have heard both of those principles for so long that it almost feels like, man, you know, like, there's gotta be more. Like, give me the real thing. You know? But it's it is. It is the real thing. Well, and we've been really transparent about the grind the whole time.

Like, even since 2010, what my wife and I wrote, two books in 2009 and 2010, And we told our story back then about our 7 business failures. And, I think that people have actually seen how hard we've been grinding for how long we've been grinding. You know, we've been grinding. I've been married to my wife for almost 18 years. Wow. And we've been grinding since the very beginning. Like, we started our first business, like, right after we got married.

And, and so I think that people can see they've been able to see the grind. Whereas, like, you get a lot of people who just kind of come up and come out of nowhere, but in reality, they've been doing so much behind the scenes. Right. And I think there's a lot of people who look at that. They just got lucky or, you know, it's this windfall type of an effect. And and most of the time, It's not. It's like these people have been working their butt off for years years years.

And now they've finally reaping the rewards of it. You're right. Your your story or situation being on video and in the public eye and the public space, yeah, you're right. Probably people have seen first can the struggle as opposed to what you're saying with some others, it they just don't get to see that part of it, the grind, if you will, what we call the warrior stage.

Until you can get to the king stage where you can have a little bit more influence and start delegating out and start having a a team and and influencing your community and all these other really cool things to do in a business, but you gotta go through the grind first. You gotta go through the warrior stage. So Exactly. That's awesome, man. I I so appreciate the honesty there.

I think that everybody can relate to that, especially folks that are listening right now, they're probably most likely in that. 6 figures are trying to get to the 7 figure mark. And, you know, the the reality of it is is that they need more of what they're doing. They need to market more or better. They need to get more sales. They need to fulfill more product or projects or whatever they're doing, and they needed to keep track of their money. Like, those are the Four areas of any business.

They need to repeat repeat, repeat, until they get big enough. And so you're saying if they just do it long enough, and hang in there. Don't quit Chaz that there's a lot of things in the tunnel. What's funny is so we we teach YouTube, obviously, that's our business. And one of the, like, core principles that we tell people is like, hey. You have to go into this with a plan of never giving up. If you never give up, you will eventually make it. And it's the same with anything else.

If you never give up and you commit to getting 1% better, every time you take action, you will accomplish your goal in athletics, in sports, in the Olympics, in business, in any skill that you're trying to learn, if you never give up you commit to getting better, you will eventually make it. Yeah. Huge. I hope you're taking notes right now as a listener.

Scott has given you some what what may seem like, fluffy answers, but I'm telling you right now, he and I both can come into an agreement on this is that this is what the real deal answers really are. So I hope that you're paying attention. Scott, at this level, I'm curious. A lot of people would say that you've made it, you know, or that silver spoon or you got lucky, right, like, at this stage, why do you keep pushing?

Like, why are you still wanting to go after this kind of, like, culmination of, like, we finally hit this stage in business. You know, that's a really good question. I think I'm I'm driven to help people, and there are always people that need to be helped. And we pivot and we move and and I I'm you know, super ADD. And so I'm always, like, all over the place looking over here, looking over there.

I've been able to stay focused on business make sure that you don't let the shiny penny syndrome, really affect you because part of success is being hyper focused on one very specific thing. It's all kind of, again, like, just snowballed into this awesome place. I I I can't I can't stop wanting to help people. I could see myself being an entrepreneur building businesses for the rest of my life. I don't ever wanna retire. I just like doing stuff too much. You know? Yeah. 100%.

Yeah. You you said several things in there that I personally relate to, but I'm sure every entrepreneur out there listening can't, which is number 1, obviously, wanna help people. Like, that's Chaz there's gotta be a level of that in every entrepreneur.

Otherwise, the money or the grind or the the build process, will eventually wear on you long enough to wear has to be more than that, whether it's helping other people as your client or helping other people meeting your team or helping other people, your family, there's gotta be a bigger purpose. And then the other thing too, just being shiny, like looking all over the place. I think there's, some interesting things there that a lot of business owners struggle with.

And, and eventually there comes a time though where it does make sense to look in other places. You've got money now. You've got some resources. You've got more time because you have a team. And you start looking at different avenues or maybe investments. But you're right. A lot of people start maybe getting a little distracted too soon. I think the the reason that is is because we all want growth so fast. Right? And we look to our left. We look to our right.

And we see other people who seem to be getting the wealth or getting the accolades, accomplishments, whatever, faster than us. And so it's like we make these little micro pivots so that way we can adjust because we're we're picking up little tactics or tips or tricks or even bigger, like, oh, they're doing this business. Well, I gotta jump on that. When in reality, again, it's they have just been hyper focused on one thing for long enough now they're reaping the benefits of it.

And if you pivot then all of the growth that you have done on this one lane disappears. And you immediately have to start over on this new venture, this new task or new skill that you're trying to learn. So it's makes so much more sense if you ignore what's going on, you'd be happy for their success. And cheer them on. And at the same time, you just stay focused in your lane. As soon as I stopped paying attention, what other people are doing, and just was like, hey.

I'm grateful for their journey. They're inspiring me. I'm gonna take what I've learned and incorporate it into my thing. That's when things really started to change. I just stopped caring what other people were doing and just started focusing on what I was doing. So good. So good. Yeah. And you're right too. The core of that or the root of that is the fear of man. You care what other people are doing or you care what other people think of the about you. Gets ego.

Yeah. Yeah. Yeah. So how so how do you let go of that? How do you in that moment go, okay. Enough is enough. I'm gonna I'm banging my head up against the wall here. I wanna stop. I want something different. I wanna be able to dial in. How did you do it? So you wanna hear a crazy story. This one's actually like mind blowing. So my wife goes to a holistic chiropractor. And, he does a lot of mindset training, mindset shifting. And I had this subconscious fear of wealth.

And I think it stemmed from when I was a kid and and things that I had learned or that I perceived or just my interactions with other people. And so I go to this chiropractor with the intention of really, like, eliminating some of these doubts and and these beliefs that were, like, deep seated I go in there and and we were making about I I would say we were probably making about $20,000 a month at the time. Yep. And, I go in there.

And for about half an hour, he works on me and and we start giving me these statements to say. And it's like, I believe I am worth a $1,000,000,000. I believe I am worth a $100,000,000. I believe I'm capable of making a $1,000,000,000. Right? And and he gives me these statements And then he does this, like, funky muscle testing. I don't know if you've ever done that before. It's it's crazy. And so I start doing this stuff, and and and I go weak on some of these statements.

And so he really, like, taps into the belief, and it comes down to confidence in myself and and belief in myself. He does some more crazy stuff right across my legs. I say the statements. I close my eyes. I I think about what I'm capable of until I have like a mental shift. He's like, I want you to repeat this in your brain until you have a mental shift. And, I finish up, you know, I sit up. I don't I don't feel any different. I'm like, yeah, whatever. I leave.

And literally, like, 2 weeks later, our income started to increase, and it tripled within 3 months. Wow. Our income tripled within 3 months. And I had been capped at, like, that 20 k a month for for a good long time. And then from there, now we're we're almost double where that was, and it's just like, this is insane. Like, everything is just moving so incredibly fast all because I shifted my mentality. And I I know that sounds like out there and crazy Right?

But if you think about it, like, what deep seated issues are holding really are holding anybody back, Like Yeah. It could just be the way that you you process something or the way that you see an opportunity. If you see an opportunity, you think to yourself immediately, like, I could never do that. Well, then you're never gonna be able to do that. But if your first thought is I can do anything I can do anything I put my mind to, then you're gonna go after it.

You can be tenacious and and you're gonna crush Yeah. And so it all boils down to the same stuff. You know? It's like belief, confidence. A 100%. You you're you're you're striking a court. I'm pretty sure with almost every single listener, but then but then you gave a practicality of this is how you do it. Right? And so for you, it was being able to dial in to some of those core beliefs or doubts And so what have you what have you done since then? Like, how do you hold on to that?

Do you have a daily discipline, or do you have a weekly routine? Like, what what do you do to be able to hold on to what happened in that day that was kinda monumental for you? You know, that that's a really hard question to answer because I I I don't really know. Like, I just know that now I believe that I'm capable of anything. And I try to present myself that way. And if and and it doesn't mean I don't have hard days.

Like, I have hard days all the time, but I also know that every time I have a hard day, that's immediately followed up by something incredible. And so, in my brain, I believe that something amazing is coming immediately after hard day. And so my brain is on the lookout for opportunity. And it's on the lookout for connections and networking. And I always find it, and there's always something amazing that happens after a hard day. I had a, Chaz a client.

We we had one of our clients leave us a couple weeks ago. This is fascinating. She, she she wasn't doing the work, that we needed her to because she had a whole bunch of family issues and personal things going on. And so she ended up leaving. And it was a disappointment. It's always hard when when you lose a client, especially when you build a relationship and a friendship with them. But I knew I was like, you know, if she leaves, you know, that void's gonna be filled. Somebody's gonna come in.

And so I I wasn't afraid of it at all. It was disappointing for a minute. And then I was No. It's all good. Somebody else is gonna come in. And, the next day I wake up, and I'm thinking, okay. Where is it? Somebody's gonna come in. And I checked my email. You know, I'm doing going through the motions of just going throughout the day, and I'm thinking something's gonna come in. And it was about 11:30 AM, And I think to check my slack and, just connections with with our clients.

And one of our our top clients, our our, best clients, was like, hey. I've got a referral for you, and they sent it at 7:30 AM. And I was like, there it is. And there it is. You know? And and from then, it's like, we've had 2 or 3 clients reach out to us. 2 or 3 new clients reach out to us week. And it's like, Chaz soon as there was a void, it was filled, not only filled, but super filled. Yeah. Yeah. Exactly. Yeah. I know you're right. A mindset is everything.

And Chaz much as it feels like you said out there, it's actually not very far at all. It's just right in your brain. It's in your mind. And for the people that it does feel out there, it's because they've put it way out there as opposed to confronting it and and talking about it, thinking about it, writing about it, saying about it, whatever you need to do in order to to get yourself to that place. I remember when I first read thinking grow rich, and it just poo right over my head.

You know, it was probably 1918. And, I circled back to a handful of years years later. And and since that circle back. It it's an annual read for me. And this was probably, I don't know, maybe 5 years or so ago.

I've we moved and I found a piece of paper that I had written down in essence what the book, you know, it it has you go through and you you have your income statement and you're gonna get it and what the services that you're gonna provide and, you know, all that stuff that it has to go through in the book. And and I found my sheet from, like, 3 years prior, but this moment was, like, 5 years ago. So 8 years total ago. And, so I'm reading this. It was, like, the bottom of the page.

I hadn't packed it or anything. It was just the bottom of a or at the at the bottom of a box. So I'm reading this page, and I'm like, oh my gosh. I freaking did that. You know? I I did what was on the page. You know? I remember I I remember when I wrote it down. I and I wrote it or sorry. I read it every single day for that year. And then I don't know what happened to the page, but somehow it got put in a box and and then it reminded me years later of like and I was still doing it.

I had obviously moved on to the next goal and moved up the income. I mean, we just keep moving, but I remembered Chaz, and I remembered the moments because it was the first time I'd done it. And it was incredible to look back and go, oh, I freaking did it. You know? No. Yet, I mean, yeah, you said an intention. It it it's it's fascinating.

But, you know, what what helped you, I'm sure, accomplished that is that you held onto those beliefs and those things subconsciously at least And you came back to it, and you're like, oh my gosh. I did it. Yeah. Thinking Growrich, one of my favorite books. You know, we one of the very first I guess it was it was a book, but we watched the the video, the secret, you know, 17, 18 years ago when it came out.

And that was, like, one of the very first one of our first introductions into the power of thought. Now do I believe that you can will things with your brain? I I don't know. I I mean, maybe, but I think that the the principles of setting an intention on things Wolfe move you subconsciously towards those things. I'm reading a book, breaking the habit being yourself, I think, by Doctor Joe Dispenza right now. And, it's absolutely fascinating.

It's it's about intention, and it's about setting your mind towards the things that you want. He's got the story in there, and it's, another really fascinating thing. He he's talking about how there was a study done on 3000 patients who had sepsis. And the study was, they were going to they had a a bunch of people participate, and they were supposed to pray for half of the people who had sepsis. And and then not pray for the other half.

It was supposedly to to figure out, you know, the if the power of prayer is legitimate. And so they do this thing. And after the study is done, they found that on on average, the people who had sepsis healed faster and overcame their sepsis in shorter period of time than the people who did not. The craziest thing though was that they not everybody who had sepsis had sepsis at the time of the study.

They they did a a number of people who had sepsis 10, 15 years before, and the people participating in the study didn't know at all. Right. But on average, those people healed faster too. So his point is that prayer in intention transcends time. I don't know if if you're a religious guy. I'm, you know, I'm a Christian. I'm a religious guy.

And, And so for me, like, the way that I have shifted my my intention and my prayers now has been not only for the present and the future, but also praying for myself in the past and praying in gratitude that I received the education and the training and and went through all the hardships that I did because they're they've set me up now and set me up for the future. Like, prayer and attention, transcending time is, like, mind blowing to me. I love it. But but super fascinating.

And the book is incredible. It's not a it's not a religious book. It's it's a book about intention. But it's insane. Yeah. Really what you're breaking down, like you're saying, is thought intention. And so I love that. And that's what I have taken away from another perspective of, you know, being a believer, having a Christian faith, but reading, think and grow rich, And it's like, you know, you can call it training your subconscious mind, or you can call it prayer.

You can call it dialogue in with the Holy Spirit if you want to. But Yeah. Whatever whatever your desire is to to name it. I know what it is. Yeah. And it works. And it works. And it works. I'll tell you that for sure. Especially when you can look back on your own history and go, okay. Not not that I've seen it in others. Okay. I hear your story. It's inspiring but when I when you can look back on your own, and it doesn't have to be just money related.

It can be it can be a history of whatever you were thinking about because you're right. A lot of times when you focus in and you dial on something, dial in on something, that's typically what, what you're gonna get, not because you you've willed it per se, but because your brain has been open and ready for those things to to be made available to you and and to happen. Exactly. Yep. Exactly. So good. Wolfe, man, this is not not where I was anticipating this conversation to go, but love it.

Love it. It's always on, like, the top of my mind in conversations now.

Yeah. Well, and as it should be, and, oh, gosh, I mean, I think I think mindset, work, And what we've what we're talking about is actually the foundation to a lot of, what people are missing in their business because a lot of times they're just going through the motions and they haven't sat down and been intentional about what they're trying to do or what they're trying to accomplish or what their goals are or what they want out of life or or any of that.

So gonna use that as a transition to talk about decisions. I love good and bad decisions. You've shared, a couple of things here so far, about some of the Rocky the road. I'd love to hear a good decision that you made along the way, that you think would be super applicable for someone who's listening right now that just is, trying to get to that next level. Yeah. I think the best decision that I ever made was to hyperfocus, and become become the brain surgeon of my industry. Of my category.

And what I mean by that is, like, if you look at doctors, when they go to college, they have a few different paths that can take They can go into general be be a general practitioner. They can go into being a, ophthalmologist and and become an, an eye journey or eye doctor. There's so many different fields within the medical community that you can decide, but the most high the highest, paid is brain surgeon. Right?

There aren't as many general or as many brain surgeons are our general practitioners. They're highly specialized, and they get paid the most. General practitioner makes on average 250 to 300,000 a year, whereas a brain surgeon can make 700, 800, a $1,000,000 a year just by being a brain surgeon. They're highly specialized.

The best decision I ever made was to stop being a yes man to every request that came into me thinking I had to take it in order to pay my bills, in order to to scale my business and just say, nope. This is the only thing that I do. And take it or leave it. And, and what's what that's allowed me to do is become the specialist on social media with YouTube. And people pay me basically whatever I ask now because I'm so focused. I don't I don't do Instagram. I don't do Facebook.

I don't do anything else. I am the YouTube guy. The riches are in the niches, they say. Right? So I I wholeheartedly believe Chaz. And I I tell anybody that I Chaz, even on YouTube, I'm like, you wanna be successful on YouTube, be very specific with what you teach. Be that guy. Exactly. The wife part of your team. Talk on that for a half second because I know you you said you've done everything together.

My wife's not involved in my businesses, but I can tell you that her involvement in me has made a like, it makes all the difference of how I show up every single day. So Alex and Layla Hermozzi, I, you know, and some of your audience will probably know who they are. But they're this this incredible power right now on the rise on every social media platform. They've written books. They do business together.

And one of the things they say is, is making sure that you have a partner that is either a cheerleader or she's a a a doer with you. Like, she gets things done with you. And, and I was blessed that my wife was both. She's a mover and a shaker, and she also Chaz a cheerleader. And so 4 years ago, 3, 4 years ago, she decided to step away from our business she could focus on homeschooling our kids. And now, you know, she's my my biggest support, my biggest cheerleader.

I can go to her with questions and and talk to her about business decisions, and I can go to her and and lament about difficult things and and hardships that I'm going through. And she's always there to help what we mean. Keep me up and keep me keep me lifted and, and give me advice and talk me off your ledge when things get when things get rough. Right. So My wife is, the best thing that ever happened to me in terms of a life in general, but but also in business.

Like, having a partner that can really, really encourage you and and also help you maintain a lev the level of confidence and faith that you need in order to be successful. Very, very important. Yeah. Absolutely. I think that the confidence piece that you were talking about, even that you were gaining from dealing with some of your doubts, even all that work that you've done there, if you go home to the quiet place where wifey isn't on the same page and destructive even, Yeah.

The rest of it goes away. Yep. You can do all the self self work you want, Chaz. But but, man, it it's gonna be difficult if if, if the quiet place at home isn't isn't that isn't quiet and restful and and encouraging and a place where you can you can you can delineate from the day because that's exactly what my wife has been as well. Not not necessarily. She's a doer. That's for sure, but just not necessarily in the business.

It sounds like your wife's the same now where it's like, you know, we've got a whole family where the kids and a bunch of other things going on at the farm. And and, we we come back together at the end of the night, but should be the first one to to say, hey. Get on out there, Chaz. I believe in you. Exactly. Yep. Exactly. Well, no, it was funny as, Leila Hermozy actually did a video about this.

And, she she they she said that they give presentations to their staff and to their coaching clients and things like that. And and she was like, last time I gave a presentation, I had two people go home and get a divorce I had two people in our in our audience who ended up marrying each other. And I was like, oh, boy. Yeah. I went face with reality.

One of those one of those things that's, like, it's a hard topic, but, but it's just so important that you surround yourself with people that we're gonna help you get to that next level. And, and I I I would never, I I could never be the the person who would be like, you know, have a have a hard conversation with somebody about their spouse. But but I know what it's like to have a spouse that's incredible. And it's very helpful towards accomplishing our goals.

Yeah. Yeah. That's a very, very, very light way of saying it for sure. Okay. So quick question here before we transition to the speed round. Yeah. Do you have any sort of discipline, when it or formula when it comes to decision making. You've kinda mentioned some of the ways that you do things kind of big picture. You've mentioned sometimes you talk with wifey, but is there, like, a certain process that you follow when trying to make good decisions in your business?

So I I try to study things out as quickly as possible in my brain. I go over lists of pros and cons. I don't write things down. My wife say, she's she's a type c personality, right, on the disc the disc personality. So she's, like, very analytical. So she'll write she'll spreadsheets and lists and things like that. It's not how I work. I'm I usually intuitively, like, yeah, I feel like this is good, and these are the reasons that it's good.

But I don't really have a process other than just feeling it out. I I from Thinking Grow Rich, again, like, was it Henry Ford said make decisions quickly change your mind slowly. Right. And and so that's kind of the the principle that I live by. It's like, I'm gonna make a decision fast And once I make it, I'm not gonna transition until I really have hard data telling me this is either good or this is bad. But I also don't take risk more more than I can handle. Right?

I I I I learned that the hard way early on in our business, our business journey was spending more than I had. And and so I scale things within my means. And and things have been you know, things have worked really well for us to get to 7 figures. Now if I wanna get to 9 figures or 10 figures, if I ever get to that point, then I'll I'll probably have to think about doing things differently by creating funds and things like that of with with money that I I don't personally have.

But I think that, scaling wisely and being being smart about how you scale is, is really important. Yeah. It's an important part of of growing and then maintaining your confidence as Wolfe, not feeling, not having fear or stress kind of looming over your shoulders. Yeah. 100%. So good. Thank you for that. That's, extremely valuable. If the listener is paying attention, they've gotten high level. They've gotten super practical from you.

And, and even just just like what you're thinking of is how you go through your process, the emotional piece of making decisions doesn't have to be a roller coaster, which I love what you just said. You said, I'm I'll make a decision quick, and it's based on emotion or feeling. But then you'll stick to it.

There's a there's a stick to itiveness about your decision making a commitment around seeing things through, which all ties back perseverance that you mentioned at the beginning of the show here, which is like, look. Doesn't mean that you have to be sold on something forever, but, man, if you just stick with it long enough, you're probably gonna see what you're looking for in the end. Yep. Yep. Exactly. Being sold on those decisions. I love it. Okay. So speed round. You ready to I'm ready.

Let's do it. You could only track one metric since you just told us that you don't track much at your wife tracks. What would it be, man? What metric would you choose if you go and pick 1? I don't know. Probably P and L. I mean, I it really, like, it all kind of boils down to profit and loss. Where's my money going? And if I can see a snapshot of where my money is going, it's easy easier to make decisions based off of that. Yeah. 100%.

Good. You already mentioned a couple of books here, think and grow rich, and and then the other one that you mentioned. Any other books that you'd suggest a 6 figure owner reading to get to the 7 figure mark? So so the first book, the first personal development business book that we read was, rich dad Portadd.

I think that's a just such a great foundational book for anybody who's understanding assets and liabilities and and making sure that you're making good decisions with your money also, richest man in Babylon, great book, greatest salesman in the world, the alchemist. These are all books that really, like, help with the mindset.

Yeah. And I would say any of the old stuff, it the the just like think and grow rich and and the stuff that was written in the early 1900s was just so good, and there's not a pitch in it. And so at the end of the book, you don't feel like you're missing something. Because a lot of the business books right now are written as sales copy with the intention of getting you to get into their program. I'll go back to, like, as a man think it's by James Allen.

It's like, you can read that a hundred times over. James Allen's long gone. You know, it's like, his book is just meant to help you out. And so I I've really, like, cut out a lot of, like, the newer stuff because I'm I'm just tired of being feeling like I'm I'm being sold something in the book. Yeah. Yeah. No. I I I don't know if I've verbalized it quite like that, but I love the old stuff. And maybe for that reason, I don't know. But just is very, very practical and real.

And your all the books, that you've mentioned, you know, it's funny. One one quick thing, I don't normally do this on on the book recommendations, but richest man in Babylon for me, what's it like, a 30 page book, a fit, a 60 page book? It's not short or very big at all. Super short. And I didn't read Chaz. Early in my journey. I was already doing multiple seven figures, and I read Chaz. And it was like, you know, not bad with my money.

I'm not, you know, like, I mean, I'm aggressive, but I'm not I'm I'm not I'm not, dumb. Right? And so but even even even as I read that book, being a smart business owner, being aggressive, but not overdoing it, I still got so much from that book because I was probably 6 or 7 years in to having multiple very, very successful businesses, but but what I was doing was I was shove on a back end, shovel on a back end, shovel on a back end, which is fine.

That's okay that you have to do that for a period of time. But that simple principle that I've known forever, pay yourself first, basically, was so mind blowing for me at that time of, like, you gotta start taking things off the top Otherwise, there is nothing. Like, you don't have a real business, really. I mean, you do, but, we're kinda we're kinda delineating here, but, man, that book even at a high level was so profound to me. Yep. Yep. So that's a great book.

I think that's why, like, as a man, think is Also, it's, like, 30 pages. It's it's it's so short, but so profound. And you can really get you can get everything you need out of out of those couple of books to really have, like, a solid foundation to just start working from. Yeah. Well, I feel like that's why probably I read think we were rich every year now is because at every level, it feels like the same material gives you something different.

Yeah. Because the way that you think is different, ideally. And so you're reading, quote, unquote, the same material, but it's it's a it's a fresh perspective. On the next level that you've you've achieved. So Exactly. Timeless material, really. Okay. Do you intentionally network or mastermind with other Yes. I I think that's probably one of my biggest strengths, is getting in two circles of people who I want to be, working with. Yeah. And so, like, I, managed Russell Brunson's YouTube Chaz.

Russell Brunson, for those of you who don't know, home is the CEO of click funnels. He's, massively successful. And just being around him involved with him was super beneficial to our success. I do as so much business in the click funnels community just because of the relationships I've built there. I've I've had the opportunity to interview Mark Cuban.

He we worked, I I was a preferred vendor for for Mark Cuban, what's it, Mark Cuban Companies, for all his shark tank deals, did a lot of business with his shark tank people. And, and it it's like every person that I I want to get get in touch with or I wanna do something with, I ultimately end up getting there because of the relationships I build. And I think the key factor in relationship building is to never ask for anything. Always offer something.

And there's kind of this law of reciprocation when you give somebody something. They want to help you. Especially when you do it with the intention of never asking for something in return. And, and I've always been able to just scale, I guess scale the the social ladder, work with people who I want to work with because I'm just so value oriented. I just wanna give people everything that I've got. And I work super hard in order to to get into these circles, and it always ends up working out.

So Now my intention right now is to do something with Elon Musk. Whether that's getting him on a on a podcast or or just, I don't know, doing something with him. I just think it'd be really cool because he seems like a really solid dude. Seems like a solid dude. The richest man, to date. I'll I'll get in there. It'll happen. Of course. Of course. We've already discussed why. That's great. That's right. Alright. Last question here for you, Scott. If if you lost it all today, what would you do?

I would I'd build it back up. Like, I I I just I know now that I know how to do it too, like, I would probably do it 2 or 3 times faster because I've Sure. I know exactly what's what steps to take. And, yeah, I think that's that's probably what I do. Now if I were like, I'm gonna I'm gonna twist your question around a little bit too.

Like, if I were to not lose at all, but if I were to just If my business were to disappear with enough to retire, I would go and I I would I would restore old buildings and houses and furniture and projects. I love breathing new life into old things. Interesting. Is there a fix and flip business in your future? You know, my it it's a lot of work. It's a lot of work to do stuff like that. I've got 4 kids, and I'm like, yeah.

I'm like, I'm I'm I'm getting really good at at spending not a lot of time in my business because we're as we're scaling, I'm I'm outsourcing some of my tasks. And I'm really enjoying my time with my family and my kids. And so I don't know if I'd wanna, like, go and take on, like, a house flipping project right now. Yeah. Well at their ranges. Yeah. I was gonna say, well, maybe there's a who out there for you as far as somebody who would who would run with you on that. So That's great, Scott.

I so appreciate you, just giving us the real, about your journey. And and you talked about value and giving value, and and that's really You know, it's obviously why I do the show, but then why guys like you come on to the shows because it's all about giving away the things that have worked, not worked, and and trying to help the entrepreneurship community just raise up, as a Wolfe. And so, rising tide raises all ships. So thank you for your value. Thank you for just coming and pouring it out.

We really appreciate it. And if someone connected with you today, just they wanna reach out and or maybe they wanna hire you, to run their YouTube Chaz, how do they find you? You can find me on social. It's I am Scott Simpson. Simpson without a p, and it's not I am. It's I am. Like, I'm Scott Simpson on on Twitter on, Instagram. They can find me on Facebook, or you can go to our website, which is rafidi.com. It's graffiti without the g. Nice. Love it.

Well, if you've if you've found value in Scott and and I wanna connect with him, those are the ways you can definitely do it. But, dude, man, you've you've given us a ton here today. So much for for doing that and coming on the show. Really appreciate it. Absolutely. Thanks, man. It's been great. Thanks for listening to Gathering the King We hope you got a ton of value today and learned a thing or 2 about taking your business to 7 figures and beyond.

If you desire more and want a community around you to help you get there. I want you to go to gathering the king's dot com. That's gathering the king's dot com, and I want you to apply for our next becoming a king 90 day intensive. We are extremely exclusive by nature as a group. What that means that we're really wanting only the producers who take their business and targets super serious to apply. So if that's you, you think you got what it takes to level up your business.

I want you to go to gathering the king's dot com and apply. And we will see you on the other

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