On today's episode of Gathering The Kings. How do you get to that place or better yet? How did you get to that place or how how would you suggest the listener gets to that place of knowing that you know that you know that you know. In essence, you've got this resoluteness or this, like, deep seated, like, no. I I I'm here. Right? How do you get there? What's up, everybody? I'm Chaz Wolfe, gathering the key podcast. Coming back to you here today. I'm your host.
I've got Brandon Neely here on the Kings stage. My brother, Brandon. How we doing? Good Chaz. It's it's so fun to be called a king here. You know? Hey, y'all. You didn't even yeah. I did I didn't even need to put the crown your head. You came you came with your own crown, my man. Yeah. Well, you know, I am a person of faith. So I'm like, you know, Kings that that that whole thing, sons daughters. I like resonate with that kind of thing. Totally.
And a lot of times people are living in a place of not into their what they should be living into. Yeah. And living as, I don't know, orphans. I think, you know, we are not orphans. We're we're kings and queens. So that's that's a That's right. Amazing thing. So, hey. That's that's right. Dude, wow. What a what a way to start. I agree with you on all fronts. Brandon, tell us what kind of business that you have, man. Yeah. I am a reluctant in the financial services world. I did not go into The.
Like, literally, I I I got into this to this to change Kings, and I have a company called Wealth Wisdom Financial. Formally Grandma's Walthwisdom. But Walthwisdom Financial, it's an amazing deal. And the reason we're in it is because this this concept, this foundational asset helped us, like, sell our business, our former business, and not close it. Okay. And so now we're just trying to, like, in the Bible, one beggar showing another beggar where to find bread is kind of kind of the idea.
And we're like, yeah. Let's just help as many people as we can. So that's what we do and the financial services Wolfe of all things. Yeah. Well, it's a it's a big space. I know you've got a couple of, niches inside of The, and I'm sure we can get to The. But, I know I know you're a numbers guy. I know your your wife a big part of that as well. I see the profit first book behind you with a great book.
So I'm sure we're gonna get into some numbers and some technical things and help a lot of entrepreneurs out there. But I wanna know what's the bigger why. You're not obviously drawn to financial services as a as a widget. That's in essence what you were just saying. What are you drawn to? Why why are what's the bigger picture for you, Brandon? Yeah. I'm a person that wants to change the world and make bigger impacts in the world Right?
Really, it's it's more about, making people's lives better and impacting, like, justice and those kind of things. So in my former business. I used to own a a coffee shop. It was called overflow. And the reason we got into this is to build community building and ethical economics. Right? That was that was why we got into it Yeah. To to make a difference with the coffee farmers because coffee. People were not paid fairly who made the coffee, and we wanted to change that.
However, going into that, we were idealistic entrepreneurs, have rich relatives to get to help us. And our business name was called overflow. Now what I learned is I can't overflow if I don't take care of me and our our our family. Yeah. And a lot of business owners and entrepreneurs, don't get that concept, or they think they're gonna take everything and never leave anything to to other people so they're doing the reverse. So you have to have The happy medium.
Yeah. But I learned a lot in that former business that I would tell people what not to do. In that regard, but Yeah. It was it's been amazing, but, at journey. And now I do the same Kings, justice type work, accept is in the my the financial world. And if you wanna look at corruption, look in the financial system. Yeah. Yeah. Okay. So, business owners listening right now. They're like, okay. I hear you. You wanna change the world.
You you wanna you know, eradicate, you know, corruption in the financial space. Your your your little reach is, you know, even as a successful business owner is only so far. Mhmm. Why why does that itch the the the deep place for you. You're I mean, from a from a The other side of the world, it's like, oh, well, your reach is just so small in comparison to this big old pool. But yet it's still very real for you. Like, that was your answer. Like, no. I'm I'm changing things.
Yeah. The why is that still a thing for you? I I think about, like, again, I'm in I do a lot with life insurance. Right? And it's one of the things with even just the part of life insurance. And I might go a little spiritual on this one, but, the it's one of the most spiritual products, financial products out there because it's to protect widows and orphans. Right? Yeah. Wow. Literally, that's what it's for. Right?
And so I don't know whenever I help a client, how that's gonna impact generations. Right? Right. And a lot of times people's financial mindset is a systemic thing of of culture or what their parents taught them or what their grandparents taught The, and it's it's reinforcing. And then, you know, in our capitalistic world, We're told, go buy The. Go do this. You deserve it. And oftentimes, we we're just spending money. We don't have anyway.
And we have to learn how to The be content, live with enough, but but also be be striving. And The I think that's a hard balance Yeah. To to get to. But but how do we figure that out? And that's for me. So it really comes down to, I could have a lot of money and and be divorced. And that's not good either. So Yeah. There there is, a play here, you know, for for people who quote, unquote, wanna have it all. Right?
All doesn't necessarily look like what maybe the world, is maybe telling us what what all is. I'm hearing you say that wholesome values, like, yes, being successful financially, that that creates financial freedom, or in this case, investing in a life insurance policy so that if something were to happen to me, my wife and children, aren't left stranded and hanging.
Those types of decisions, though, are based from wholesome values as opposed to just let me take that, you know, 2 or 3 or $500 a month and go whatever. Fill in the blank with something that maybe I don't really need. I think I think the the hard things are what are real. In this case, like you're saying, making sure that my family's taken care of in the worst case scenario.
So what do you think for you The this place of I mean, that was pretty deep of, like, you know, I I wanna help generations, and you don't actually ever even get to see it. Yeah. But in the moment of transaction, you're, you know, you said, maybe selling a life insurance policy. And maybe you have a relationship with that family for a period of time or maybe all the way to the end of their life, depending upon life circumstances. But the generational effect you don't get to see.
Yeah. How how do you keep that such far thing in advance? Like, how do you keep it close and and close even maybe to your to your emotions. So that way every single day, you're motivated to sell another policy or to help your team sell another policy or whatever. Yeah. I think some is just helping people understand how money works.
And when they start getting the moments of figuring that out because a lot of times, most in our financial Wolfe, we're just putting into maxing out our 401 k because everyone else told you to do that. And we're like, oh, yeah. That that's important. And then we don't realize how market volatility impacts Kings. Signature returns risks, all The the jargon out there that impacts us.
And The we want freedom, whatever that means, and I think sometimes the financial freedom number, is very different than, you know, I like the full list or or something along those lines. Right. Usually, it's deeper than just, hey. I'm gonna go sit on the beach somewhere because then you you reach that number, and then you're like, okay. Now what? Yeah. So we wanna, like, balance Chaz, but but, really, for me, it's like me.
When somebody gets it and they're starting to, use their life insurance policies to buy real estate, for example. And you can do that. Like, you can use the cash value in a whole life properly designed policy to do it to buy other assets. Right, that's that's why it's called the end asset. And just thinking about holistic and not just the family, but generationally.
And and, honestly, the reason we're in this situation is because we've been thinking about ourselves, Not about other people for a long time, and that's why the world is is kind of in a in a scary place. Right? And we if if somebody doesn't do something about it, you know, that that's the one thing I think about if if we say someone should do something about that. Usually, that's us. Yeah. Whether you signed up. Whatever. Yeah. Whatever business it is.
And and The I think about, like, that that was us in our coffee journey and in our journey here. When we say someone needs to do something about it, it's it's probably you. Yeah. No. That's a great reminder of that moment when most people do nothing. They just like to complain, but action takers are different. It gets cynical. The get cynical. And get cynical. That's right. That's right. And The I I think there's a lot of what I call entrepreneurs out The.
They're the one that people who, like, I'm gonna have a business plan. Eventually, I'm gonna write one. And they never actually do anything. And the real entrepreneurs, are the ones who, like, have done stuff, and they've had failures. Right? They've gotten punched in the mouth a couple times Kings like what happened with with my lip here. Chaz that's not happened, but that didn't happen. Those are things when for you here, a real entrepreneur, they're like, yeah.
And this happened and suck it up and move on. You just wanna have less bruises. That's why I like the policies is because they help me have I can get back up faster. Right? Yeah. Yeah. Okay. So we're talking about good decision making already, which I love. So we're just gonna go there. I'm gonna get to your, your history here in a second.
Give me a good decision that you've made in business because, really, what I want is that juicy failure that you're just kinda mentioned, but let's start with The good one first. What's the super practical decision that you've made in one of these businesses that, has led to your success? Well, I will have to say I married, my wife, which is the you know, everybody says that Kings. Oh, my Wolfe, you know, but, however, we are business partners.
We've done 2 businesses Gathering, and we she's kinda like the back of the house on the front of the house. If you think about it from a a kitchen Yeah. Idea. And we would not be where we're at without that. And then she's able to really do all kinds of things, powerful things in Excel that I'm like, you know, she comes to me and says, I say it's broken. She's like, no. It's not broken. It's you. Yeah. So I think that's one.
But then the my one of our biggest accomplishments is just stepping out, right, not just sitting there saying, you know, we're we're slow to move, I think, but we move. Yeah. Yeah. I think that the understatement there of just move. Right? Like, because there's so many entrepreneurs and people that talk, that are not action takers in essence.
And so The the the speed of which you move is always, you know, I think what people, like, people who are taking action are aware of the speed, but the actual action is what's probably more important and probably just right behind Chaz, the consistency of action, more than speed of action. Would has that been your story? Yeah. I think, I think you're, connected to Grant Cardong, right, the massive action Oh, yeah. Idea. Right? And something I've thought about is The massive action is great.
I love massive action. What I add in there is massive appropriate action. And making sure we're making the right moves, but making moves. Right? And you could be moving and saying, oh, I'm posted a hundred times on tick TikTok and Twitter, and nothing's happening. Well, that's maybe not the most the best use of your massive action. Yeah. Maybe you should do something else. Yeah. And track that. So I like to add that appropriate. I'm sure he wrote that somewhere, but Yeah.
Yeah. Yeah. I know that that that that's a that's a good distinction because you have a lot of young entrepreneurs, young and tenure, necessarily more than age, although age Chaz well, where it's just like, I'm just gonna go. Now there's learning in the go. Right? Mhmm. Even though I'm running in the wrong direction, If I run fast in the wrong direction, I typically will find out that I'm running in the wrong direction sooner than if I'm going slow but you're not talking about going slow.
You're talking about being calculated. You're talking about, hey. Let's just we're going. Don't don't don't get me wrong. Let's make sure we pack our bag properly. Because, anybody who owns a construction business, anytime you start a project without all The stuff, how many times do you go to Home Depot? How many times you go to your sup you go back to your supplier or how many times, like, that's just how it works if you're chasing your tail.
And that's in essence what Brandon is telling you to do as a business owner. Don't don't just get started for the second getting started. Yes. There's value in that. Okay. I'm with you. But pretty quick. Once you, like, become the action taker, just, like, right before you jump, just put a quick put a quick list together in essence. Right? Yeah. Yeah. And that that's a acronym that we've developed where, and I'll get into that in a little bit, but you have to set your sights.
You need to stop for a minute. And this is, again, be still. You have to stop and and kind of, think. There's a there's a book called, I think, The Broadway Stupid. And he says, you know, have some thinking time. And I think a lot of people with our social media content and and even us, you know, we have to create create content because gotta feed the machine. And and not having enough time to just think. Yeah. I think that's important. Yep. That's a it's a great book. It's a great concept.
And just to back what you're saying for the listener here to Kings back up this point, I actually have 3 think times on my calendar each week. They're all for different purposes. But what Brandon's given to you guys is is real. So, if you've never heard of Think Time, I would highly recommend looking Kings, Keith Cunningham and his, book, road less stupid and or other just, you know, resources of his What what about a bad decision, Brandon?
Something that you've done, you know, that that was a big failure that's Kings giving you the war scars of I'm a real entrepreneur, as you say. Oh, I I think, as you grow a business, like, especially a coffee shop, it's very labor intensive. And hiring people can can be war stories. Also, you know, when we started our business, our 2nd year was, like, the worst thing could happen. Like, everything that could go wrong did from, miscarriage to just, my grandmother died at, appendix.
I think my all kinds of our cat died. The year. And people would come in and ask, you know, how's things going? And nobody wants to hear at the car. Oh, yeah. Life sucks. You know, they they don't wanna hear that. They wanna hear it's good. Give me my coffee and then move on. Yeah. And and our marriage, like, almost fell apart, but we had too much debt. And, that was the 2nd year of that business. And, so I think about three things that that really got us through.
It was know that you know that you know that you're called to it because it will suck. That year sucked a lot. And the second was have a team around you that care about you, not just your, outcome. Right? Care about your marriage, care about the the other things, and then know your numbers. The three Kings. Most people are like, I've talked to business owners. They're like, yeah, but I don't like numbers. So I'm like, yeah, you should. I'll just go make money.
I'm like, you know, making keep is very important. Both. Yeah. Yeah. Is that your question? I I don't know. No. It's great. I mean, you you you yeah. You gave several pieces there. Let's I wanna dissect your your answers, though. The, you know, knowing that you know that you know that you know if you're called to it, that it's gonna be hard. How do you get to that place or better yet?
How did you get to that place or how how would you suggest The listener gets to that place of knowing that you know that you know that you know. In essence, you've got this resoluteness or this, like, deep seated, like, no. I I I'm here. Right? How do you get there? I think you have to be Gathering. This is part of the the faith journey for us. So saying, okay. Can I do this?
And then you know, from a from a faith side, man, there was just so many things that happened that I was like, that's weird. That's a sign or something. Right. And we just kept stepping one step, and it just kinda led. And then you just you just happen, you know, but then at the same time, I gave myself 5 years. I'm gonna put everything on the table in this this business, and I'm o it's okay to step away from it 5 years, but I don't wanna just say, I'm gonna kinda do it. Right.
You gotta know that this is I'm gonna put everything in. And then also be okay to say, alright. I've done everything. It's not working. I need The pivot. Yeah. Yeah. Chaz that pivot persistent, Kings conversation, because sometimes it's one or the other. Like, you either press through and keep Kings, or it's time to make something happen different. How do you know, like, if you're resolute about this is what I'm called to, as you said, Yeah. But then you ended up selling that business.
So what was the transition for you, right, of, like, I'm called to this, but for a period of time, or was it circumstantial? What what does that look like? Yeah. So I'll I'll lead a couple stories. So I remember one of my, this is crazy. So I hired a staff person, you know, because that's that's where I was gonna leave with this is that I leave with those 3 things, but I have to hire people and take in a 100% responsibility for everything, even my my staff.
Even though I'm not working on that stuff. I have to take responsibility for that. And I have one of the staff people I think I'm pretty sure it was stealing from me. Grahammon died, like, a hundred times, you know, and different things. And I remember going to somebody. I was like, I think this place is is, is killing me. Right? And and, went to the hospital, and they were like, Oh, yeah. You have, high anxiety. You need to take some of this. Stop drinking coffee.
I'm like, that's not gonna happen. Yeah. I'm fine. I own a coffee shop. Yeah. That's not. And, literally, I fired the girl, and my blood pressure went back to normal. Wow. Which which is, crazy to see The. But that was one thing. What what happened within the end of our coffee shop years was we were on a year to year lease with, the landlord, and we also had a flood in the business.
So, literally, they were, taking off the the roof, and we had one of those freak storms that happened and I got called by my staff. I went to the gym because, you know, I learned to take care of myself, make sure we're we're doing all the right things. So we're at the gym, doing the a good quality time, probably listening to heat Cunningham or somebody in Bob on The treadmill. I got a call from my staff saying, I mean, it's probably profit first, actually.
But, listening to to Chaz, and then He calls. And I was like, The, I'm almost done with my, run. I'll I'll answer in 5 minutes. It's not that important. Then my wife is on the treadmill next to me, and they call her. And I was like, oh, this is serious. Yeah. So we answer and he calls and says that the store is falling apart. And I had heard the storm in the the, Gem. Yeah. And I'm like, I'm like, oh, that's sounds really bad.
I'm I hope the the roof is good because I, you know, was thinking about Chaz. And we come in and and, literally, we come in and the the store is in a couple Chaz of water. Wow. And at that same time, and this leads into why we sold We had a year to year lease. The store was, literally underwater. And then a month later, we found had found out that while we're treading through the water, we were expecting a child. Wow. We're like, alright. That's a lot of things.
We need to we cannot have a year to year lease Chaz a business owner. I can handle the pain, but as a responsible adult for somebody else. I need to, like, change some things. So we decided to sell and it was pre COVID, which is an amazing, a great blessing. And we're able to sell it, not for a lot, but we were able to sell it because somebody kept Kings mean, what's your number? Yeah. And he would always come in. What's your number to sell? And I was like, yeah, he came out on a day.
I was like, what's your number? And then we sold it. And then afterwards, my wife's like, well, now that we're gonna sell this thing, you gotta go get a job. I was like, I'm not employable. That's not gonna work. So so, you know, but I had to I knew I had to go get a job because I mean, I'm gonna have a a child. Yeah. So my mentor, I kept sending my mentor clients. And The he had a job posting, so I applied to work for him. And he said, no. You're too entrepreneurial.
You'll probably break my system. I was like, Thanks. But I thought I was gonna be good at this. You know? And I did not know that a lot of people have a lot of opinions about money. I did not Chaz no idea about that. All I knew was this changed my life. I was able to sell my business and not close my business because of this this product. Right. And and so then he comes back to me about a month later and says, I have an idea. How about you and your wife start own agency, and I'll coach you.
I was like, that sounds even better. She's 7 months pregnant. No one's gonna hire her. So so we end up starting our own agency, and then we learned that Dave Ramsey loves to hate us. You know, all that stuff, and we're like, oh, well, it it only made a difference for us. And and within infinite banking and profit first, those 2 concepts Yeah. Built a good foundation for us. So Yeah. Hey. That that's why we're here now. So it's a crazy story. But you said you like story.
So Yes. Well, that's I mean, that's how we learn, but, I I have never had a a business underwater, but, I I Chaz The of my one of my edible arrangement stores many years ago. I had it in my mind, actually, as you were telling the The, and I was visualizing myself walking in to, you know, several inches of water. So I was right there with you, man. We we were crying. And and, you know, you think about it, you put everything everything into it.
But but what I've learned is Chaz we start a business, I mean, this is a five year old business. It's like a child. Right? And you probably I don't know if people get this, but when you start a a business that's it's like you have to wipe the the the poop, all kinds of crazy stuff. And and a lot of times, we compare ourselves to a twenty year old business. Not a newborn. That's right. And now we're we're at a a place with our current business. It's over 5 years. Like, oh, man.
It's starting to do things on its own. This is pretty awesome. Yeah. Exactly. And and that's the same as you're saying for children night about, you know, the 5 year mark. Yeah. Like, oh, like, they get dressed on their own, and and they're starting to like Most kind of. And my little mismatch, you know, but but little autonomy never hurt anybody, and, and they'll figure it out, you know. But I I love that depiction, of of correlating it to to business because it's a 100% right.
You know, there's guys listening right now or gals who are 2, 3 years in and And, wondering when their business is gonna start dressing themselves. And, and the reality of it is is that there's probably real chaos that has to get worked out Chaz with, you know, systems and process. But some of it's just a little bit of time, like what you're talking about. Just letting it mature. Right? Hey, Kings and Queens. Chaz Wolf. I wanna talk to you about something that's super important to me.
We put a lot of time and effort. We, meaning myself and my team, into this podcast, into the content that goes out every single day. And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too. So we would love if you would like, comment, share, leave a review, post, share again, all of the Kings. On social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify.
We would love to be able to our content into more hands, more entrepreneurs so they can grow their business as quick as possible. Together, we are building a community of like minded entrepreneurs who are committed to growing their businesses to new heights. So let's do this. Let's help each other. Let's help each other grow. Yeah. And and there there is chaos. Right? And we will have Chaz.
And that leads into something we've thought about, a lot of times in in business and and understanding when to make the right moves. And, our we have a an acronym. We love acronyms. That was overflow. There's a that's a vision visual, wealth wisdom financial. There's visual there, you know, with wealth and wisdom. But then chaos, this is where a lot of people were in and and people feed off of chaos. It's confusing. Kings half Chaz. It's Exciting.
It's, yeah, exciting sometimes, overwhelming and stressful. Right? That's chaos. And we love that. And then The you think about the tax code, figuring out taxes is chaos. Right? Mhmm. Confusing, haphazard, anxious, overwhelming, and stressful. If anything from COVID years taught us Oh, yeah. That's that's exactly it. And people are realizing there's a there's a lot of that in us. The. We need to go back to, something else, and that's The, what we call the still method.
And this is set your sights. Where the heck do you wanna go? Most people have no idea. All their goals are is to go to Disney World. Right? So set your sites, track your in and out, That's a if you want a good healthy, you know, rock hard abs and stuff, you do the same thing. Yep. That's a gym. Say your sites, track, inspect your progress, look for 1% adjustments, not the 100%, but the little micro adjustment. And then live deliberately. And then you do that regularly.
And I never said anything about life insurance. I never said anything about Right. Anything. But those micro adjustments, those 1% adjustments over time. If you if you, again, going back to that running guy, if he's going in the wrong direction, massive action, but in the wrong direction, that's that that can be a problem. Yep. But if he did the method, he could say, oh, wait. I need The I need to orient a little bit. Right? Yep. That's right. And and rechange direction.
Yeah. Anyway, I we love The still method. We do this regularly and try and teach people. This is in our In our business, we have a a community that we've developed, and that's our, I don't know, inside of us. We're just not good at packaging it. That's That's for sure. Right. The definitely not good at the the wrapping paper of of sales. Yeah. We were talking about The. You know, know, beforehand, obviously, you have a great product, and so that's why you've been able to be successful.
Sometimes things sell themselves, but but not all the time. You know? And, And so let's let's kinda go down that road a little bit because I think that there's a a worthwhile discussion for the listener, Brandon and I, before we hit the record button, we're talking about this idea of, you know, you have present, which is your product, your offering, your service. And then, you know, the wrapping paper that goes on it, which is the marketing.
And and, of course, your sales process is attached in between there, but A lot of times, I don't know if you guys feel this way as listeners. I feel this way for sure. You walk into a, like, physical establishment, or if you're just online, either way. It's like, you don't really know. Like, is this really what I'm Gathering, or is this like a fake photo? Is this wrapping paper really shiny? For a reason? Are are they trying to cover up something?
And so really what it's what it I think it's made me and maybe other people is is cynical. Of going like, I'm a good person, and I would I wouldn't put bad wrapping paper on a bad or a good wrapping paper on a bad gift. And so when I've experienced that, it's like, oh, bummer. Like, that's not that's not how this is supposed to go at all. And so now it makes me reluctant in, to trust people. And so, anyway, this is what we were talking about before we hit the record button.
So let's just kinda press into this a little bit. For financial services, it's like, you know, like, pretty dry from a perspective of, like, really we all know that we need it probably, but do we really wanna go spend money on that? Well, Not really because it's not exciting. There's no shiny wrapping paper. Yeah. And so how are you navigating Chaz, or how are you attempting maybe to put shining wrapping paper on such a, not shiny decision?
I think some is hiring people that can help you with that, that understand Yeah. Chaz and can help you become, a star famous, if you will, in those places without compromising integrity. Yeah. That's big. Something I will not do. And we I I could go to Fiverr and get my YouTube subscribers up, and they're all fake in India. But then people will join my community because they're like, yeah. You're cool because you have all these people. I'm like, The robots. I don't care.
I'm not gonna do that, ever. And if that means my business is smaller because of that, The that's okay. But I I have, things that I'm I'm willing to die on that for that. But at the same time, we are in a world of of flashiness and fakeness. Right? So playing with that and having a good website, it it's still hard for us. Yeah. And and then playing the games. Right? It, you know, having good content, like putting out, our podcast. We do that regularly. Is it easy?
No. But then people this is why people were drawn to, the crypto craze and and what's happening there or the Bernie Madoffs, is they're trying to get the results without the effort. Right? Sometimes. And then things happen. They we get The shovel, and we're like, oh, yeah. And you have to be aware when you're being sold something and and you don't have to put any effort into it. This is part of an in business.
I think that honestly, the reason that most of them fail is because they're looking for a shortcut, and there is not. Yeah. Right? Unfortunately. Yeah. To your shovel comment, you know, people you know, us, you, me, the listener, we've all done it where we've purchased that Wolfe. Right? Like, I I don't I don't want the The. Just just come dig the hole. That's the problem. And so even in sales and marketing, like, that's in order to sell the shovel, you don't sell the shovel. You sell the hole.
Yep. Because that's the actual problem. That's the actual need. And so there's nothing wrong with that portion of it. But if I buy the shovel Kings that it's going to do it itself or that I have no involvement in that, then that's just that's just not integrity in this case. We're not honesty. And so I think that's what we've what we've identified a lot. You know?
And and it's just Kings funny because the example that popped up in my mind, online, of course, there's all the gurus and, you know, I've even I've even had people, you know, comment on ads that we've run and, you know, even stuff that we've posted organically. There's, like, you know, scam this, scam that. I'm like, but you don't you don't even have a clue.
But then there are real people out there, unfortunately, doing that, which then makes those people cynical, like we had just gotten talking about. And, it's just unfortunate, really. But so how we're fighting that is we're saying, okay, be genuine. Do the thing. But live by integrity, but you also have to play by the rules. And and and so here's for the listener. Here's the takeaway. Playing by the rules means you still gotta be a good marketer. You still gotta be good at sales.
That doesn't mean that you need to be sleazy or that that you're you're making false claims What that does is that you need to get really, really good at telling your story. Yeah. Clearly to the people that need to hear it because they're gonna respond to that message. And you gotta do it a lot. And you gotta kinda put some frill on it. Gotta put some nice wrapping paper on it.
I think that that's where we're learning lot over the course, even though with the coffee shop, we're like, yeah, you know, we don't need all Chaz. But we have to, and that's why you hire somebody But then I also learned, you know, and I got really offended when Dave Ramsey is saying like, oh, infinite people who sell infinite banking is a scam. And I was like, I really take offense to that because, this is what I do. And I know, he makes a crap ton of money.
Gonna use another word, but, Annie's done some some questionable things because of, you know, clickbaity type things Kings Right. Of knowing if you show negative, you'll get more. And and, you know, I can say how the 401 k is a scam and all these kind of things. I just don't wanna go there, but I do know my own story and how this concept has impacted us. From both a financial standpoint and a, you know, spending time with our family standpoint. Right?
Yeah. And when somebody attacks you, you're like, oh, man. No. Here's my story. And then people will argue and say, yeah, but it but I'm like, yeah. Yeah. But and I've had clients tell me, Yeah. Yeah. But it doesn't do this. I'm like, no. You're wrong. I know for sure it does, what it does because I've used it this way. Yeah. Yeah. But I watched The TikTok video, and this is what they said. I'm like, no. That is not what it does. It never went through the process.
And there's a lot of haters out there and that we're gonna have them as as we're successful. Yeah. But but the reality for me is, like, be know who you are and know how it's impacted you. Right? That's that's Yeah. Ultimately, we we need to have more ethics and integrity as we do our job. Brandon, I think I just heard you say that you wanted the thumbnail in this video to be 401 k as a scam. I mean, I do have I do have a, probably, a thumbnail that said that. Right? Yeah. Good. That's funny.
Yeah. And and sometimes I don't wanna be on oh, yeah. 401 k suck and I'll hate her. Like, I'm like, you know, we that's not healthy either as a person to say, The guys suck in this, and and I don't need The audience, Jack, on Dave. Yeah. I have a little bit, but you know, not too much, but I was like, The is he's he's just trying to get some people in his video. If you look up infinite banking, you'll find him number 1, on that concept on YouTube, and it's wrong. Like, A 100%. Right?
And I'm like, yeah. Yeah. But a lot of times people don't wanna look at the math. That's why I know your numbers. Is really important for any business. Yeah. For any business. Absolutely. What, as we Kings of transition here, what's a good business resource? I mean, you've mentioned profit first a couple of times. You've mentioned the still method already. Take this opportunity.
Give us the the most impactful thing, most impactful business resource book or method, whatever, Chaz, the listeners can go dive into and and get some value from. Oh, I mean, I just named it a bunch. I feel like, like, that book, road less stupid. That was a really good The, and people not just just thinking time. I think that we need to step away, just to to to be able to know who we are. Right? I think that one of the most valuable resources.
And, again, I'm I'm not a super religious person, but you know, I would say go go to god and ask questions and and that re reflect internally about who you wanna be. And then step into that. Right? That that's The. We we always are looking outward. Maybe we need to be looking inward, a little bit. Yeah. That's that's huge. Person personally, I think. You know? What's been the growth in, yeah.
Well, I mean, tell us about that because like you said, whether whether you're reading a book about thinking, timing, going, and and sitting strategically in a quiet place and thinking, about certain questions or a reflection, or you're reflecting, you know, like you said, and asking god to enlighten certain areas or give you answers or give you wisdom or help you with certain things or help you with understanding whatever the situation is.
What does that do for us as an individual when we reflect on the internal as opposed to what's happening external? I think you start knowing more about what you want and and who you really are. Right? There's a Franciscan priest Richard War, I think. A lot of times we're what he says is that there's 2 house of life, and we're building all The things on one side. And then we've realized oh, none of that stuff really matters.
And we go into the end of life and say, oh, it's all about the relationships, the the other stuff. Yeah. I think that's wisdom. That's why our business is called Wealth Wisdom Financial. It's not about money, but money does help. Like, you know, it does. If you if you can't feed your kids, there's that Maslow hierarchy of needs kind of thing. Right. There's business hierarchy of needs as well. We need to overcome Chaz, but at realizing where do I wanna be?
What kind of even even as I think about reverse engineering, my life? I'm like, what? I have a five year old, but what kind of grandparent do I wanna be? Right. Does that do I want him to still like me when he's 25? Right? So I gotta do those things now. That's that's again why we do our financial framework when we when we do meet with our clients. We do sell life insurance policies, but I feel like when I very do my financial analysis, I'm asking those questions and people are like, woah.
No one's ever asked that before. And I'm like, yeah, the policy will help, but it's just a policy. It's just life insured. You know what I mean? But what it can help you do, that's up to you. It's infinite. Yeah. And so That's cool. Yeah. Well, I would say resource go to our podcast. There you go. I'm gonna I'm gonna plug myself. Wealth Wisdom Financial. My wife is really smart. She is a CFP. You know, I have a background in, you know, running a crazy business with with her.
So Wealth Wisdom Financial. You can find our podcast, YouTube, look us up, we better be able to be found. And if I if we're not being found, there there's still a lot of work to be done. Oh, sure. The web the website will change at some point, but Yeah. Yeah. It's all good, man. You'll find a lot there. Yeah. I appreciate that.
I wanna I got a question for you about, just family dynamic because you've you've been open about just the partnership with your wife and being in a business and now multiple businesses. Chaz entrepreneurs, you know, I find that it's easy for us to go all in on things. We get excited. We get obsessed and and then there we go. Right?
And so my question is, how have you been able to, obsess over, you know, your wife, your family, at the same Kings of rate or intensity as the business, especially since you a few minutes ago mentioned that, you know, the the thing that held you together was your massive debt, which was obviously not a that's not that's not the greatest place to be in a marriage. And so What have you done maybe since then? That's been super helpful.
Yeah. I think, have you ever heard of that bra the jar with the rock analogies? You know? Oh, yes. Yeah. Yeah. Right. Uh-huh. So when I I I told you 2nd year of our marriage, everything was happening. We were going wrong and and, you know, all kinds of crazy stuff. What we did to overcome that was we were putting everything into the business. We were running on, like, no money steam, but what we made a priority was putting, date night, on the calendar. And we'd done date night every week since.
Even with the five year old, right, where we've done date night where we don't talk about work. We we can't wait. We even, you know, she yells at me all the time because I bring it up. But we put that on the calendar. Yeah. Right? The things that you want to accomplish, this is the financial still we we have The still framework that we're doing and we're writing a book. Right? Well, it's what we had to do. We had to put time to do those things.
Yeah. Because if you don't put those times in place, they will every everybody else will have a plan. They'll have a plan for your money. They'll have a plan for your time. That's right. So put those big rocks in place. If you value your marriage, then show that you value by you know, putting those date nights in place. And I I see this all the time, and they're like, yeah, but I just don't have time for that. I'm like, no. You you do. We make The for what's important.
Exactly. And then on Sundays, we don't do work. We we have a mantra of family adventure date. We go out. We do adventures. I'm also a caretaker of my mother-in-law. So Yeah. Those things are important, but, putting those big rocks in place and then filling it with the sand and the water. Yeah. Not last. Yeah. It's good. It's good. It's it's it's something that we've heard, but, it's good to hear again. And even the way that you, establish that that format of this first and then this.
It really matters. I love the adventure day, Kings, title as well. We've got young kids as well, and I think that that Chaz that sounds awesome. And and what we do also, we don't call it that. And so I think that that it just needs a title and and then that you can lean into it. Oh, every and and here's the thing he's learned. It's not an adventure unless something goes wrong. That's right. Something will go wrong. Life and business, something will go wrong.
You just roll with it and he's like, alright. Alright. Cool. That was interesting. You know, let's fig let's figure it out. Let's figure it out. And and what I like again Kings back to the faith thing is, the Bible talks a lot about, tithing. Right? That's a big rock thing. Right? So and then if you do that, and there's a book called riches man in Babylon. Oh, yeah. You get 10% of all your learners for you to keep. You do the same thing as you do with Gathering and what that what that says The.
And profit first is the same thing. Right? I'm like, well, they're just saying put what's important first, not last. That's right. And if you really value your kids and you value your marriage, you'll do that. Yeah. Now I still have a big business and and staff and all Chaz, and we're growing. As fast as I want, but that that's have a five year old. So that's okay. Yeah. You know? Yeah. Exactly. I love what you said there.
The correlation of even profit first I've Richard and Babylon's one of my favorite books, but it's not just about money. It's about putting the important things first, even though it feels undoable. And that's really probably even the caveat. It's like, no, it feels undoable or it feels impossible or it feels like, oh, I'll get to that later because I don't have enough or whatever. The philosophy of tithing, the philosophy or method of of profit first or first man, or rich spam, Babylon.
All those are No. No. No. It doesn't The circumstances do not matter. Yeah. It doesn't. Do this first. And you and, again, going back to the still method, make 1% adjustments. Right. You don't start with, you know, I wanna be like Grant Cardone and have a a giant plane. Right? Maybe that's good for you. Maybe not. I don't know. Yeah. But but he didn't just get there. He probably made things progress along the way. Yeah. Right. All of those kind of things. I don't know. Yeah. It's so true.
Just just one guy trying to figure it out. So I love that. Got one last question here for you, Brandon. I wanna know if you had the The, reach back into time and whisper in your younger self, your younger ear. What would you tell that guy? Oh, I would say The is do do those things. I I used to be in the Marine Corps and the music and tree and and all kinds of crazy stuff that I didn't even get to. But, and I don't think my younger self would listen, but you know, none of it.
That's usually how it works. Yeah. Exactly. Understand the principles of the first and start saving, put into a a life insurance, properly designed life insurance policy right now. Cause if I did that at age twenty. I'd be in a lot better place, but have multiple real estate properties, not just, 2 or 3. Right. So There you go. And use your money Chaz don't do what the banks tell you to do. Do what the banks do. So I'd tell my younger self reflect on that.
Yeah. Yeah. It's an interesting concept. Do what the banks do, not what they tell you to do. Brandon, how can the listener find you? Number 1, if they are interested in this concept profit first or, this infinite banking thing that you mentioned several times, how can they find you? Or if they're just an entrepreneur, they wanna know how you've burned your businesses. How you made it through the up and down? How can they find you? Yeah. If you go to WealthWISDOM f p.comfasinpartners.com/brandon.
There's a link you can schedule an intro call with me. Really easy. Wealth wisdomfp.com. And then our website, we have, I don't know, a community site there have all kinds of stuff. So if you look up Wealth Wisdom FP or Wealth Wisdom Financial, you better be able to find me or my amazing wife. You go. For both of us. There you go. Well, we appreciate, you giving us all that information. We'll make it easy for for folks listening to be able to find you guys as well.
And partner with you in Chaz, but, it's has been a fun conversation and and thought provoking. I hope for the listeners to be able to, like, really do some of those Kings that we know that we need to be doing, that we've heard probably on The podcasts before, but here's your sign. Do the important things 1st. Like, Brandon has taught you here today. To schedule it. Make it work. Schedule it. Schedule it. Brandon, thank you for being here.
Blessings to your family and to your business, and I'll let you put your hand to in 3. Thanks, bud. Awesome. Thanks. Thank you for listening to Gathering the Kings today. I hope that you were able to pull out a few nuggets to go apply into your business right away. More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself doing it all on your own, carrying the weight all by yourself.
What I have realized not only in my own journey from multiple businesses and different industries and now interviewing over 2 or 300 The very successful 7, 8, and 9 figure business owners is that It's tough to do it alone. And so gathering the Kings exists to bring together successful entrepreneurs. In fact, we are putting together 1 1000 kings, specifically who are grateful, but not done.
We're intentionally assembling kings who fight tooth and nail for their business, family, and communities, and here's what we believe Chaz in the pursuit of excellence in those areas, that it ignites within us the responsibility to govern power and forge a lasting legacy. So if that relates and and resonates with you, and you know that you need people around you, sharp, qualified The very successful business owners. I want you to go to Gathering.
Kings you to take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 Kings. Talk soon.