3 | Knowledge In Your Head and Passion in Your Heart w Benjamin Fisher - podcast episode cover

3 | Knowledge In Your Head and Passion in Your Heart w Benjamin Fisher

Feb 07, 202231 minEp. 3
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Episode description

In this episode, Chaz Wolfe welcomes entrepreneur Benjamin Fisher, discussing his journey as a roofing contractor and the importance of customer service. They delve into Fisher's passion for people, the inception of Big Fish Contracting, and the vital role of sales, strategic planning, and creativity in business growth. The conversation also includes insights on hiring, discipline, delegation, business metrics, networking, and problem-solving.

Transcript

On today's episode of Gathering McKens. I I never look at anything as, like, bad. I always look at it as there's a learning opportunity from I lost money on a couple jobs here and there. Probably, but, like, I learned so much from it. I I needed better systems. I needed better processes. I need a different types of people to be able to handle those situations. I learned so much from anything that could be considered, I guess, bad.

I never looked at anything bad, but I looked at everything, like, as an opportunity. To learn and grow. You are listening to Gathering the Kings with Chaz Wolfe, featuring fellow 7, 8, and even 9 figure business owners who have real battle scars from business and life but have prevailed as the king that they are designed to be. We welcome high performing entrepreneurs to the stage in order to reveal the reel of the reel. On what it picture of the journey of success and how you too can get there.

Through this dialogue, you will learn the value of growing your network and surrounding yourself with power players and kings like today's guest. Grab your pen and notebook because we're about to dive in. Chaz Wolfe Gathering the Kings. Today's guest, Benny Fisher. Dude, we just got done with this incredible pie and the energy, you said knowledge in your head and passion in your heart. And honestly, dude, the entire time we were talking, that's what I was feeling was energy and passion from man.

Is that is that what exudes from you on a daily? Every single day, I'd say 22 hours a day. At 2 hours, I probably get to sleep. Yeah. That that was fun, man. That was a great that was a great show. That was probably the best because it was short to the point. We got a lot of juice in there, a lot of meat, I think the listeners are gonna love it. I think they are too. Grab your notebook and your pen because we're about to dive in.

Alright, guys. Chaz Wolfe Gathering The Kings today, I've got on the show. Benjamin, they call him Benny Fisher. Welcome to the stage. That was quite the introduction Chaz. You just wait. I'm getting ready to put you on on level 9, cloud 9, but just level version. Right? Thanks for being here, man. I appreciate you. Yeah. This is cool, man. Very good. Okay. So, Benny, tell us what business you're in? I'm a roofing contractor.

Gosh. You are, like, when we talk, so for the listener here, we've already talked a couple of times off camera, and and this dude's full of stories and language. And as soon as I turn the camera on, he gives me one word I love it. Well, I just you said it was gonna be speed, and you wanted to be trapped inside, but you're you're firing. So I'm Come on, man. Okay. So you're in the roofing industry, but you're King in the industry, bro.

Residential retail roofing contractor in Pittsburgh, Pennsylvania. Love it. And, high focus on customer service and, an amazing experience for the clients. I love it. Such an industry of roofing where people maybe overlook the experience. Or maybe don't care about the experience. It's definitely been underserved. That's why I got into the business. I just saw a huge opportunity to, like, make it cool, and that's what we've been doing over here. I love it. I love it.

And you're a creative marketing guy. So we're gonna get into some of your genius here in a little bit, but Tell me at this level. You're obviously at the 7 figure and above level, and you just told me some of your targets for this coming year. Feel free to share if you want, but you're trying to do it big, man. And so at this level, what drives you? You've made it per se. What drives you at this moment? Our people drive us or drive me and our leadership team just to do more.

So that way there's more growth. So that way there's more opportunity. And and then in doing that, our clients get a better experience. They get better served. More people can get taken care of. And it's just the it's the wheel of life. You're a people guy. I know off camera, we talked about, you know, like, personality types, and we talked about profiles and stuff like that. And you're a people person. Like, you love clearly, you love people. You love being around people.

You love serving people. You love making people happy. Chaz that has that affected your journey as an entrepreneur? You've talked about experience, both your team and your clients. Obviously, that's close to your heart. Yeah. I I just I was I started in commercial roofing. That's kinda how I learned the roofing business.

But I never really liked commercial roofing because you don't get to deal with the grandmas and grandpas and the stay at home moms and the business dads that are busy with their baseball kids and I really just like dealing with people like me and really making an impact and really changing their day and brightening them up a little. I love that. Perspective because I've talked to entrepreneurs over the years. I'm sure you have as well, but who are customer focused.

And and for you to think that you can change someone's day, with their roof seems wait a second. No. That's you're not delivering happiness, but but you are. Tell us just just give us 30 seconds on that, and we're gonna jump into some other Well, if you've ever had a roof done, and it's like a war zone and that you don't people don't realize it until after it's torn off and laying in their yard. And there's a lot of There's a lot of things that can happen that customers aren't really ready for.

And you have to be able to first let them know what to expect ahead of time. And then while happening, ease the ease them into a little bit and, make sure that they feel warm and cozy and just keep taking them step by step through the process. And and then when it's done, that after picture when they get that, and I love to sell black roofs because I feel like it's makes every house pop. And you can just you show it to him you can be proud of it.

Your house is their number one investment most of these people have. They spend the most money on their house. So why not take care of it with a great roof by big fish. I love it. I love it. Okay. So, Benny, take us back. Where does your entrepreneurial journey begin? Tell us about how it all came together. How long do we have? Because I can go all the way back or I can go back to, like, when I started this company. I want you to go all the way back for for a quick minute.

Tell us about the be there very beginning. So I was eight years old, and I was playing baseball. And back then, you had to raise money, and our parents never had any money just to sponsor. So we had to go out and sell candy bars That's right. I remember. And I would sell candy bars, and I would, you know, wanna win the prize in the contest and I would just go out and instead selling one per door like most of the kids did.

I would upsell these guys and tell them that they needed 5 and 10 and 15 and, oh, hey. Your grandkids are coming over. You need a whole box. You need 30 of them. Because they I remember they came in 30 bars in a box. That's right. And I would go through boxes and boxes, and I just loved it. I love the conversations at the door. I that's when my first time ever had a knock. I was on doors when I was eight years old, man. That's right. That's right.

I didn't realize that was a skill that was gonna, like, lead to, like, massive success. But it did because I'm not afraid to talk to people. I love talking to people. I love again, like I said, brightening their day, making them smile, And, I love asking questions. I'm really curious about how people live and what they do for a living. And I think people like that. You know, People just want people to listen. So then let's fast forward through high school.

Back then in the late nineties, everybody's supposed to go to college. That was the thing to do. I have ADHD. I'm not really, like, sitting around at school. So I went for a couple of weeks, and I was paying for my own way. And then I realized, if I'm paying, man, I'm not sitting here. I'm gonna go get a job. Nope. And I saw a ad for a car dealership. You Chaz make a $100 a year, but you had to pay for the sales training. You had to pay 500 you had to invest in yourself.

Yep. You can make a $100. I was like, you know what? That sounds way better than spending 6 grand on this semester of college. I chose it. So I went to the car dealership. I went through their training. I think 30 guys showed up. I think 15 or 10 of us were left at the end of the 2 weeks. We ended up getting our money back because that was part of the deal. You get your money back if you make it through the training.

And I think I got a $1000 bonus for staying 90 days, but I sold a bunch of cars. The 1st couple months, made a bunch of money. I was eighteen years old. Rolling in the dough. Rolling in the dough. My friends were like in college. I was the kid to buy anything I wanted. You know, I would come to the I would still hang out with them on the weekends and Chaz a new car. Like, I bought a new truck in the Ford Ranger. Because the the car sales guy said, you gotta get into debt.

It's probably went through all that. I I remember getting some training. I'm going up to Cleveland a guy named Grant Cardona was up there. And he was on fire, man. He was up and down the aisles and on stage and Look good, talk good, and then sold me a bunch of cassette tapes. And and I think I paid $1500 for those. I'm thinking like, yo, I need more training. I need or training. Right. And I remember that those got dusty because I never put them in.

Yep. And then, you know, I worked some other corporate jobs. And then my uncle calls me up one day and said, hey. I've been in the roofing business for my whole life. I'm gonna go out and start my own company. He was in commercial roofing. And, he said, move over to Pittsburgh and, help me help me do and marketing. I said, you know what? That sounds like fun. I kept going from job to job and sales. And Yeah. And I was just like, not getting any traction anywhere. So I was like, alright.

Cool. I'm up for an adventure. I come over here. I didn't know anything about roofing. And slowly but surely, he taught me the roofing part, but I was good at networking. I was good at talking to people. I was good at making you feel people special. I was bit good about talking to my uncle. I mean, he's my uncle. I looked up to him. Yeah. And everything was good. 5 years go by, and starting to get a little bit older. Had a kid at the time. I needed some more responsibility in family business.

It's tough, and they want you to wear all the hats. Selling commercial or selling residential. I was project managing both. I was, like, picking up material at 4 in the morning. And I was just like, you know, me and him were kinda, like, button heads a little bit.

He was an old school roofer and but which I really respected, you know, because he did work hard and stuff like that, but he didn't like the the vision that I had necessarily kinda like what I saw out there and, like, especially with residential roofing. So I decided one day, I'm gonna go start my own little company. And, at the time, but my goal was, hey. Pay the mortgage. Let's pay the truck payment. Let's have a couple extra dollars. Yep. At least they'll be able to do what I want.

I don't have to listen to anybody. It's That's right. We can do it my way. Freedom ring. And so I just did it. I just I don't know. I sometimes I think if I was any smarter, I probably would have not would have not done it, but I just did I didn't, you know, I just went out and did it and knocked on a few doors, ran a couple ads and a local paper and, drew a cool logo fish logo and, came up with a cool catchy name. And, now my last name is Fisher.

I'm not a small guy, so we call it the big fish contracting company. There you go. I got a cartoon fish. I made a cartoon face on myself because I know people sell to people. Yeah. And at the time, in Pittsburgh, nobody had type of angle on any type of construction business, let alone roofing. I'd like to think I was a trailblazer at least in Pittsburgh market as far as that stuff goes.

And now there's so there's really a lot of companies out there that are doing marketing at a high level sales at a high level. Yeah. Taking care of the customer. I'm actually really proud of that. A lot of people think, oh, your competitors are copying. You know, I say, no. They're not copying me. They're getting better. I said, and when they get better, that just makes me wanna get better. 100%. Yep. I have to keep my foot on the gas pedal and you talk about how do I keep motivated?

Well, someone's always trying to come after you. And I just And I don't want my people to ever feel like they work for the 2nd best roofing company in Pittsburgh. I love that. I love that. Okay. So you've given us so much. I wanna recap this for the listener just real quick here. So Number 1, you have a history of sales. Taking care of people, but taking care of people in your history go with sales. It's together.

And so for the entrepreneur out there that's not 7 figures yet, you need to hear the word sales. He said he learned sales. He invested in himself to learn sales so that he could teach his guys how to sell. And and we've got a mutual friend, Ryan Groth, who who I know you're an ambassador for his program, I think you said, but, man, like, that's how you grow a business is you gotta grow sales. So I think that's number one that you need to write that down. Thank you for sharing that. That's huge.

Of course, every business can take it away. You're grinding. Let's say, so you you stepped away from from your uncle. You're doing your thing. You got a little bit of money. You're making happened, but you're not at the 7 figure mark yet. Tell us about a good decision that you made that allowed you to springboard Chaz would be helpful for the listener to to to duplicate. I got involved. I found the right client.

So, like, in in a residential roofing business here, you do deal with single family homes. And so those are at the time, I think $10,000 at a time. And it's a grind. You're gonna do a $1,000,000. You gotta sell a 100 jobs. And Chaz could be daunting. But I found a couple clients that were in the HOA Wolfe, and I found a place that was willing to take a shot on me was just starting out. I didn't have any credentials. I didn't have any resume.

Didn't have any big projects under my belt, but I was able to convince them that I knew exactly how the roof process worked. Was able to convince them that I had the manufacturer that would back me up. I had a really good relationship with GAF, and I was able to save the money because I didn't have all this overhead. I didn't have any employees at the time. I was just contracting with some local crews in the area that were just doing the work.

I was still doing all the selling and the project managing and the his work in the marketing. But I was able to convince them that it's it's only one roof at a time. You know, you have 25 buildings Right? It's only one job at a time. And I said, and if it makes you feel more comfortable, we don't even have to sign a contract for all twenty five buildings. Give me a contract for the first building. And when you like what you get and you like everything, everything goes good. Guess what?

We'll just go do the next one, and we'll go do the next one. You don't have to give me $150,000 contract. Well, they gave me a $750,000 contract when I said that. Yeah. And it was over 3 years. And so it was like $250 a year, and that was able to give me enough of a cushion to then go out and find more residential single family homework Wolfe I was doing that big project. It took me 2 months every year.

So I already knew that in March April of every year, I was gonna have that job already lined up. But I had to work hard at it. And I had to get out of my comfort zone. It it was very it was very, like, scary getting in front of six old people. And I was, like, 35 at the time, and all these people on these boards are, like, 65, 70, retired corporate jobs, really well versed and well financed, and I just felt like I was, like, way overmatched. So I called my buddy from GAF up. I said, hey.

You gotta come help me with this one, man. You gotta give him some confidence. We gotta keep this job. I said, in that job, then led to me, but I don't know if he freed up, go get more jobs, then figure out that I need hire some people, then I got a project manager. I found a salesperson. I found a office person, and then we just kept building it slowly, but surely over the last 6 years. I love it. I love it.

Okay. So I'm gonna I'm gonna recap again here because you've given us, like, so much in just a couple of sentences. First off, you came right back to sales. You said even though it was just me, I had to go sell. So I just wanna highlight that one more time for the listener. And then number 2, I wanna say that you strategically wanted to sell. It wasn't just go door knock. It wasn't just make phone calls, although those things are good.

I'm sure in your industry and plenty of others that are listening. But you wanted to strategically go after some larger projects that then gave you time to then be able to go get some of those other avenues to fill your pipeline. Number 1 is fill the pipeline.

Number 2 is that you're gonna fill your pipeline in different ways, and you need to approach those ways in different, formats aka, the examples that you gave to us of bringing in your manufacturer, helping you build some trust and rapport and some and some some belief in some of those older folks And then, of course, getting just creative to to be able to do both of those at the same time, I think, is what I'm hearing you say a lot of And so thank you for that.

I think that there's so much more that you gave to us, but for the sake of time here, that's plenty on a good decision. Now on a bad decision, I wanna hear that thing that you did that you just face palm, this one, you lost money, you lost time, whatever it was, obviously, I wanna know what you learned from it as well. I knew you're gonna ask me the bad question. I I never look at anything as, like, bad. I always look at it as there's a learning opportunity from almost yeah.

If I lost money on a couple jobs here and there, probably, but, like, I learned so much from it. I I needed better systems. I needed better processes. I needed Yeah. I need a different types of people to be able to handle those situations. I learned so much from anything that could be considered, I guess, bad. I never looked at anything bad. I looked at everything, like, as an opportunity to learn and grow. I mean, I don't know.

I guess I've made some bad hires over the years, but I learned from those too. I don't know. Like, I feel like I have no regrets about any decision I've ever made in my life. No. It's good. I think that it it's a common theme. As you can imagine, interviewing other 7 figure owners, this is a similar answer that I've gotten before, and it would be the answer that I would give if you had asked me the question, which is failures or dues. I just wanna pay him as fast as possible.

Yeah. I didn't go to college. So that was my college tuition. Exactly. Tuition dollars around here. That's right. Exactly. So Way more invested than a college degree And and guess what? You're making more than the average college graduate of it at at at a multi 7 figure business. So here's the reality is that what what I'm hearing you say in the bad decisions is Okay.

So maybe practically, you've made some bad hires, which means that they didn't fit well in the position that they were in, or they didn't fit well with your personality, give us a little bit of, like, meat on the bone there. When you're starting a business and you're doing all the the activity, whether it's sales or production, finance, and you're actually in the business. So you don't really hone your skills at hiring.

You don't really hone your skills at, like, training, systems processes, all that good stuff. So back in the early days, it was like, hey, man. Do you wanna come work for me? Like, I got this growing business. I need some help, man. Know how we're gonna do it, but just come on board. And so you get a lot of people that were like you. Right? There's people that were willing to take a Chaz, so you didn't have a plan, you know, That's okay.

And Chaz can get you so far until it's time to get a little bit more serious and a little bit more strategic Chaz those types of people. Are they usually need a bunch of crazy people in the business like me, and there's only usually room for 1 or 2 of us. And, then you find out that some people just don't fit in. And then as you get wiser in business, you start going on how to ask better questions up front. And this is in the sales process or the hiring process. This is all a process. Right?

So you get better at asking better questions because you know what the end looks like now because you've been hitting the face so many times. You don't learn from it, shame on you because, like, you should be able to figure it out after 7 or 8 people. Yeah. And, yeah, then that's just kinda what you do. Every time I make a hire, it feels like, wow. This is so much better. Like, it's just getting so much better, like, the hiring process. A 100%.

And so I know just from off air talks that we've had, you use strength finders. You use personality profiles. You've identified probably skill sets that are in this seat. So you're you're not just hiring a person. You've identified the seat, the the quantity quantifyable targets of this seat, and then you're trying to fit a specific person for this seat.

So for the 6 figure person that maybe doesn't have access to all those things yet, obviously, number 1 would be go figure those things out because they've extremely helped you, but if you can put yourself back in those shoes when it comes to hiring, what's something simple that they can go do today to help them better do what you're talking about? I actually would disagree with the fact that it you they can't do the the testing.

The testing works, but I tell you what, the testing is the cheap part. You can pay 50 bucks and get a test on. A 100%. But now I actually know the the questions to ask to be able to pull out the personality traits an interview without actually even testing them because I'm not a big fan of, like, hey. Take a test if you pass. Like, we'll hire you. I do test them actually after I hire them.

And then salespeople I actually test before just because I'm trying to speed up the process because you get a lot of bullcraper sales. People people trying to sell. Yeah. So I just as a filtering process, I I do an evaluation for Chaz, but for for 50 bucks, hundred bucks. So you can do a disk task. It'll tell you, you know, where they're strong at. And if you do your own disk, you're trying to find people that are gonna compliment you in different skill sets.

Yep. So, like, the same type of profile for an accounting person is gonna be different than a salesperson because you want someone in accounting that's detailed. That's meticulous that can be consistent You don't lead your accounting department. Is that true? No. Right. That was the first job that I delegated and elevated out of because The only part that I was good at was invoicing. That's only one little part of the accounting process I came to find out on year.

And my tax account and but, yeah, he was definitely happy that I started hiring somebody that could keep track of the expenses and make sure they were categorized correctly. You can do a whole podcast on that boring stuff, but Oh, yeah. I'm just out here to sell more stuff. There you go. I love it. Okay. You've given us my one of my other questions is a formula for good decision making. You've kinda given us those things. What do you do to stay disciplined?

Like, you seem like you're a kind of a crazy guy, a little all over the place, and I would suggest that I am too, but, like, how do you stay focused or disciplined in life, business, finance, the whole deal? Put good people around you. K. I love that. Put great people around you and put up once you know yourself, I've done a lot of self work on myself to figure out who I am and, like, why I do the things I do and why do I make the same mistakes that I keep making.

And and once you learn about yourself, then you can kinda put yourself, like, it's like bumper bowling. You can kinda put the bumpers up. So that way, you don't go into the gutter. And and I've done that with people because humans help me with that. If I was by myself with no humans to help me, I mean, yeah, I'd be a mess. So I'd be over all the I just wanna stay in the one lane.

I wanna be able to have freedom in the lane, but I wanna just be able to stay in the same lane because I know that if I just keep doing more of what I'm really good at, Yeah.

It's so much easier than starting, like, 10 different things that I suck at or they're trying to learn because I got so many people that are chasing shiny objects, and I wanna chase all the shiny Like, I have shiny object syndrome, but now I've trained myself to, like, but, like, don't touch or don't go down too far because one thing that my uncle taught me that I'll take with me forever is don't screw up the mothership. Keep the mothership strong.

Like, whatever your main focus of your business, EOS talks about core focus, Yep. Just do more of what you're good at. Yep. And then and then, yeah, you can look around. And once you get more people, if you wanna go, but, like, just keep that mothership running strong because that's what's gonna feed you during during a bad time. A 100%. I wanna give 2 things to the listener here.

So first off, I think, Benny, a little bit, your profile is naturally vulnerable or or open to the idea that maybe you need people around you. And so for the person listening who's like you, they've probably already begun realizing that Oh, dang. I'm not a good accountant. I need somebody. But it's the all the other entrepreneurs that are maybe more like me. We're more technical. We're a little bit more arrogant. Think that maybe I could do it better than you.

And so, therefore, I spend and waste so much time in previous years I'm talking to the listener right now. You're spending so much time and and and energy doing the things that you need to give away even if you think that you're better. And there are things that I thought, and I felt like I was still better even when I gave it away, but then I learned very quickly that the other person just does it their way, and it doesn't mean that unnecessarily was better.

But, actually, they're better if I gave it gave them the chance. And that that kept me small, but now granted luckily for me, I was young, and I was able to move through this pretty quickly many years ago, but the the listener right now who's 6 figures not at 7 It's because you probably haven't given enough away. You haven't grown your team.

And you're probably in your own way to what Benny is saying is that you gotta put people around you specifically the things that maybe you're good at but that's okay. You need to give it to somebody else also. It's a trust issue.

Most people that don't delegate, they've had trust problems in the past could be because of them, could be because of the other people, but regardless, it's a definite issue and they have to resolve that because this whole world operates with the sentiment that we all need each other. I always joke around and coronavirus taught me we can't even wipe our butt without help because we gotta go to the store to buy toilet paper. Someone's gotta ring that toilet paper up.

Someone's gotta put it in a bag. Then I gotta drive it home. You know what I mean? Like, it's you can't do anything without people. Like, you have to have people. Yep. I love that. I love that perspective. Okay. Speed round. I'm excited for these answers. Here we here we can be a little bit more pointed. I won't dig into you as much for the additional answers, but tell me if you could only pick one metric Benny, for the rest of ever, what metric would you track inside your business?

Wow. That's like a loaded question. I would think for the sake of this, are either gonna start all the way at the high level and, like, leads, or you're gonna go all the way to the bottom and track net profit. Like, but they're both so important and there's tons of stuff in the middle that's really juicy too. Yeah. Yeah. Because because I don't care about profit as much, and I care more about helping people and serving people. I'd probably tell you I want leads.

I I wanna figure out how I'm getting my pipeline full. Yep. Because you're the rest of it. I know the rest of it's a result of the the good pipeline being full. That's right. That's right. I would say that from a skilled salesman, I would agree with that if you have a certain amount in the pipeline, the rest will work itself out. Okay. 6 figure listener right now, he needs or she needs to hear a book recommendation from you to help them get to 7 figures. What is it? Traction. K. By who?

Gina Wickman. EOS book. Yeah. EOS. Got it. My life. That book changed my life. I was already 7 figures when I read it, but it was a little bit easier to do in the roofing business. So some of you it's but it helps about building a team, accountability charts, core values, a vision, properly getting your vision out of your head and on the paper so the rest of your team can rate at a high level. That book changed my life. Love it. Love it. Yeah. We've talked a lot about EOS. That's great.

Okay. Next question. Do you intentionally mastermind with other managers. And the second question to that is, do you pay for it? Oh, yeah. K. I always wanna get better. And I remember when I was child when I was in high school, you know, when I was in my twenties, even when I was in my thirties. And still to this day, you always hear you are who you hang out with. I love that.

And that was really true in my twenties because I had a rocky twenties hanging out with some of their own people doing some bad things and and then and even in my thirties, like, if you don't level up, if you can't figure out how to get around higher level thinkers and people that are doing awesome things, like, you you don't you gotta be able to manifest it and you can if you don't know what it looks like, how do you even dream it? So that's a big thing.

When it comes to paying for it, I wanna ask you this. I and I always ask every entrepreneur. The listener might know what I'm gonna ask here. But at the 6 figure mark, at least when I was there many years ago, and I thought about personal development or getting around other people in spending money to do. I just, seemed like a good idea, but I I had other things I could buy equipment or hiring somebody. I just felt like that was lower on the the priority list.

What would you say to that person who's thinking that right now? Whether they're thinking about joining a sales deal like you or mastermind group, whatever it is. The first thing I joined was a country club because it served a couple of purposes, right, golf, pool, restaurant. And then guess what? You're around a bunch of other people that just pay 500 bucks a month just to hang out. Right. So you're already surrounded by a and then there's a bunch of different business owners.

After I did that and that catapulted me locally, then I started to then fine tuning. Like, then I joined contractor groups, a nationwide contractor groups. I joined another local business group with a lot of different high business thinkers. Yeah. And you and you just have to go, but you have to pay. It's you you have to pay, and it's I'm telling you what, it's better than any piece of equipment. It's better than any piece of software. It's better than any person that you could hire.

The amount of knowledge is the secret to everything. And then with action. You have to take the knowledge. There's a lot of people that just read all day and then don't answer anything about it. So you gotta do the action after it, but if you can get the knowledge because without it, you're just you're spinning your wheels. That's right. I love that. Okay. Very good. Benny, last question for you. I'm a hit you right between the eyes on this one. If you lost it all today, it's all gone.

Bye. No more big fish. What do you do? You're telling just the contracting business? If I lost it, when you say all, what what do you mean by all? Let's let's let's make it all encompassing. That's good. That's clarification. That's good. That's a good question. Let's literally say all. You have your shirt and you've got yourself tomorrow. What do you do?

I go find the quickest human that I can mind and I start talking to them and figuring out a way to get to the 2nd human and then the 3rd human and figuring out where I can generate, where I can solve problems and generate an opportunity to make a little bit of cash, and I just keep doing that until I figure out wherever it leads me. How do I yeah. That's what I would do. I would, 1st of all, go get some pants probably. And then I would probably figure out a way to get a phone.

Yeah. And I would just keep on going, and I would solve problems for people. And I would try it because as long as when you say, oh, like, you didn't take my brain or my heart. Exactly. So you didn't really get it all. You only got about 2% of me. That's right. I love it. Business and all the money. Like, that's byproducts of what's in here and what's in here. Exactly. Exactly. So you do it all over again, and it sounds like with ease and actually fun.

Like, the entire time, if you're listening to this audibly, you couldn't see his face, but he was literally smiling the whole time. Like, Maybe that was because you you pictured yourself without pants. I don't know. But Well, I just always I tell people all the time. I would love the challenge of, like, just dropping me anywhere. And just seeing what I could do with it because I know I would kick up some dust, man. And it would be fun, and it would be cool. And I would love to have it.

Then I would like to pay a video guy document it, like, following me around because I wanna write it all down because with the knowledge is in my brain and and and the passion in my heart, you can't take that away. If you did, that'd be dead. And so then it's a different conversation, but that's where it's all at. That's right.

Yeah. The, you need to be on the undercover billing you gotta hurry up and get to the billionaire mark so they can get you on that show because it sounds like that's exactly what you wanna do. Yeah. I was I sometimes I wonder if that's Real sales stuff. That's super real. Yeah. It's It's nice to know when you're going back to your $1,000,000,000 Palace now for the 60 days is up. Yeah. That's right. That's right. You can be a little bit more confident. It's so true. It's so true.

You under those things. And so we need to emulate maybe taking you to another country. Just dropping you off, and we'll see it. We'll see you in 2023. See what happens. Oh, I got my Bitcoin, so I'll be good. Hey. There you go. I got my Ethereum, so we'll we'll have to go back and forth. Alright, guys. Hey. I appreciate, Benny. You coming here today. You've given us so much value. Here today for the listener who's taking notes and paying attention. He's talked about sales.

He's talked about being creative in marketing. He's talked about growing your team and getting out in front of your own self, like, out of your own way. He's talked about putting, strategic, plans in front, talking about the book, the tran the traction. He talked out all these important things that he would, do if he was backing your shoes. And so I hope that, today is super valuable for you. So thank you again, Benny, for being on the stage today. We appreciate you.

Thanks for having me, Chaz. Thanks for listening to gathering the Kings. We hope you got a ton of value today and learned a thing or 2 about taking your business to seven figures and beyond. If you desire more and want a community around you to help you get there, I want you to go to gathering the Kings dot com. That's gathering the king's dot com, and I want you to apply for our next becoming a king 90 day intensive. We are extremely exclusive by nature as a group.

What that means that we're really wanting only the entrepreneurs who take their business and targets super serious to apply. So if that's you, you think you got what it takes to level up your business. I want you to go to gathering the king's dot com and apply. And we will see you

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