211 | Insuring the Future: Navigating the Cannabis Insurance Space with Nick Barten - podcast episode cover

211 | Insuring the Future: Navigating the Cannabis Insurance Space with Nick Barten

Apr 24, 202344 minEp. 211
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Episode description

In this episode, Chaz Wolfe engages with insurance expert Nick Barten on the intricacies of insurance in entrepreneurship. They delve into legacy transfer in family businesses, the mindset of second-generation entrepreneurs, and the importance of networking and collaboration for business growth. Nick shares valuable lessons on patience, decision-making, and the right circle in business. They also discuss key performance indicators and personal growth journeys. The episode concludes with insights on work-life harmony, balancing entrepreneurship and family life, and the significance of community.

Transcript

On today's episode of Gathering the Kings. Comparison is so natural. Part of, like, our DNA Chaz humans, but to your point, like, once you realize that It's just a game and you're just trying to get laughs and smiles out of people and, you know, the worst case scenarios you fall on your face and learn a cool lesson and don't make that a mistake again.

You are listening to Gathering the Kings with Chaz Wolfe featuring fellow 78 and even 9 figure business owners who have real battle scars, from business and life, but have prevailed as the king that they are designed to be. We welcome high performing entrepreneurs to the stage in order to reveal the real of the real on what it takes to build a successful business today.

We dissect the good and bad decisions they made along the way to give a true and accurate picture of the journey of success and how you too can get there. Through this dialogue, you will learn the value of growing your network and surrounding yourself with power players and keys like today's guest. Grab your pen and notebook because we're about to dive in. Alright. What's up, everybody? I'm Chaz Wolfe gathering the king's podcast today. I've got Nick Martin here on the King stage.

My brother Nick. How are we doing? I'm doing excellent, man. I'm so fired up to be here. Thank you for having me. Dude, I'm glad that you're fired up and even somebody that has that says they're fired up, man. That's how I I do things as a guest. When I'm a guest on a show, I'm like, just Let's freaking go, man. And so I just tell you what, it fires up the host, actually. So if anybody's listening to it right now, and you're trying to be a good guest on a show.

I mean, freaking bring the energy, man, because it is it is tough if you don't. So Nick, thanks for being fired up, man. What kind of business do you got, brother? Dude, thank you again. Yeah. I'm in the insurance business. We are in the property and casualty world. We have a independent brokerage, and we are currently launching a new brand, green risk partners, to really kind of go into the cannabis insurance space. It's been quite of a challenge, but that's that's what we're excited about.

We're pumped up to be helping people in the cannabis space. Purchase insurance from trusted. I love Chaz. Taking a taking a a old an old aged product that nobody loves. Everybody likes it, but nobody likes it. And and provided some solutions for a and just an absolute blowing up industry. Yes. Absolutely. It's it's a challenge. There's a lot of challenges Chaz obviously we've got the state by state challenges. We've got the federal confusion.

We don't need to get into the weeds on that, but there's definitely some products. Oh, yeah. Into the weeds pun intended. There's some products out there that people need to be aware of. There's some products that they absolutely should have. And then there's some other products. They're they're probably getting pitched that they don't but the the broker's gonna make a bunch of money on. So we're here to kind of help people navigate those waters and point them in the right direction.

Yeah. I love what just said, man, I think that every business owner listening right now has some sort of a feeling towards insurance. And my guess is that it's not gonna be super great. But at the same time too, there's I mean, I used to work in insurance. I used to sell insurance just like you when I was when I was having to say when I was a kid. I was a kid. 19, 20, 21, but the thing that you just said a second ago, which was basically sell them what they need.

Like, that is just super great, honest, authentic sales. But in insurance, I feel like it's just so tough because I as an entrepreneur. Personally, I know the difference in in in coverage policies, but most entrepreneurs don't. Most people don't really know. Insurance is confusing. It do I need this? How much how much do I need? Or or you could easily oversell me, and and I would never know. And so in an industry that's old and nobody is our pay it, but nobody knows.

To hear a guy like you say, look, man. I'm coming to come in and not only help you. I'm just I'm only gonna sell you what you need. Like, Chaz is a big deal. Would you, like, is that kinda like a differentiator for you guys? 100%, man. I I appreciate you bringing that up to it, and it's cool to hear that you have that knowledge So a few people do understand the nuts and bolts when it comes to insurance and policy language. It's not fun stuff by any means, but the point you made is very valid.

Insurance is sort of I don't really know the exact way. I've categorized it as modified gambling, professional gambling, like, literally insurance companies are gambling. Right? They're taking a risk. They're trying to bet against risk, etcetera. So no broker out there is gonna ever be able to give somebody the perfect recipe of products that they should have. It it is going to be a judgment call on the business owner. But a good broker will explain the differences.

That way, the consumer business owner entrepreneur can make their own decision, and they can ask questions about their specific business because everybody's business is different, but, yeah, to your point, there there's no level of insurance that will always be enough for the worst catastrophe. And perfectly safe person who never finds themselves in any sort of accident, any insurance is too much. Right? So it's like finding that blend and trying to help educate people. I love that.

Yeah. What do you think is the the difficulty? I mean, obviously, it's complex or at least it appears complex. I mean, I remember taking the test. Like, like, barely past that sucker at nineteen years old, but We're for the for the average business owner. And and this is a guy who's maybe running a sub million or maybe a 200,000,000, like, totally 2 different needs. One's got fleets.

The other one's got maybe his one vehicle or maybe a a work comp policy for one other person, like, how the education piece, that, like, training piece, that, like, you building relationships. Like, how's how is that important? How do you do that? Like, give us a little bit of just background there. Well, a lot of the a lot of the challenge, I think you might have mentioned it top of this pod, or maybe it was before we got started. So apologies if you have to edit this out.

But the the the personality types, right, every single person is different, trying to understand who the person is, how they wanna hear the information is one of the biggest challenges to begin with. So if you're going in there, arrogant, I have all of the information. Let me give it to you. You're probably gonna fall flat on your face. It's it's reading the room.

It's understanding the person that you're talking to, and and we're really trying to understand how they want receive the information, how much of the information they want to receive, and if they're interested in it or not. And so the biggest challenge is sort of taking somebody who's got a million things on their plate, they have a lot of exposure, they need a lot of coverage, but they don't really wanna time to learn or understand anything.

So Yeah. I guess to to combat that challenge and and sorry if I had a little bit of a long winded answer here, but to combat that challenge, my suggestion just 1st and foremost, work with somebody that you trust. I mean, if you trust the person, they might not have all of the answers. It may be a smaller broker that, you know, is just getting started, but If it's somebody that you know you like and you trust, they will find the resources.

They will find a a more experienced brokerage that can help them get the answers for your business. So those are the the biggest challenges are, to your point, nobody likes insurance. Insurance sucks until you need it. I mean, that's just the the nature of the beast. But Most people do need it. So we're trying to help conquer those challenges by not not to sound cheesy, not trying to make insurance fun. It's not gonna be fun.

But trying to educate people and understand that they can mitigate some of their risk in their business. Well, that's what it is. As you mitigate, you bring peace. So as an entrepreneur, I have all these things going on. Right? Or maybe I'm a new cannabis store or manufacturer or whatever, And I got all this risk. Right? I I've got payroll. I've got I've got investments that are made in marketing. I've got the physical location. I've got TAC.

I mean, all this stuff, and it's just like one after the other, and whether it's a physical altercation that comes in via storm or via one of my drivers getting in an accident, something on my building catching a fire like, all these things that could potentially happen in me as a business owner, I'm trying to mitigate risk, but what does that really mean? I'm trying to make sure that no matter what happens, that things continue or that my lifestyle or my family are protected and or at peace.

Okay. So I get to pay money, through Nick to a guy or to a to a company Mhmm. To make sure that in the worst case scenario Chaz things keep right ongoing, or at least in that moment, I can go, We're gonna be able to make it through, and I don't have to then go to level 17,000,000 of stress and or, like, how am I gonna figure this out? Or worst case scenario, not be able to continue the business. Right? Absolutely. You're you're spot on.

And I think that the the not to get, again, not into the details, but deductible is a word that I think most people do understand. So just a quick education piece, the deductible is the part of the insurance that you have to pay if something happens. Right? So helping people understand a deductible is multi leveled. So as you smart with a really small business that doesn't have a whole lot of assets to protect, the the insurance products are pretty basic.

But Then when you get to, like you mentioned, if you have a business that has $200,000,000 worth of assets, the question becomes, how much do I wanna insure with another company versus how much do I wanna self insure? Right? So having an extremely high deductible on your insurance policy, like a $10,000 deductible on a home policy, for example, You're saying I'm gonna take more risk here. I'm my cost of insurance is gonna be lower because I'm taking that risk.

So all the way up the ranks of a $200,000,000 business, There are things that they can self insure. They can say, you know, we're gonna take the risk. If something happens, yeah, we are going to be out this money, but we understand the the lab of our assets, and we understand that there are risks that we want to pass on to another larger firm that's 5,000,000,000, Chaz opposed to 100 couple 100,000,000,000, So yeah. Outsourcing the the risk. Definitely. Love that. Mhmm. Alright.

Well, let's talk about your story. How'd you get an How did you become the guy Chaz, everybody loves, but doesn't everyone wanna see? So same story as everyone that's either in insurance or been insurance listening to this pod right now. I did not wanna get into insurance. I fell into it. I I am super blessed in that my parents We're in the insurance industry. They started off. I didn't see the opportunity that I had when I was younger, and I thought, oh, I'm gonna go my own way.

I'm gonna start my own cell phone company and do these things, but then I realized after a little bit after maturing, get a little bit of, like, man, this is a great opportunity I really need to take advantage of this opportunity. So I got in with my folks, and I'm now kinda on 3rd year of trying to get them to retire. They probably will never retire, but I I'm kinda taking over the operations so that they don't have to do is do do the things they don't want to, I guess I'll say.

Yeah. Yeah. Yeah. There's a cool, a legacy transfer there that you're going through Chaz I hope to go through one day with my children and grandchildren. I I actually, like, wake up excited about doing deals with my grandkids. I don't know. Like, I'm kinda weird in that way, but, man, it gives me freaking fired up. Dude, that's really cool.

And I I actually I'm really trying to embrace the the position that I'm in because, hearing a bunch of other people's stories, success stories, there's a lot of stories out there rags to Chaz, right, people that have started from absolutely nothing. And have made 100 of 1,000,000 of dollars or even just a really cool life or a cool story. Right? But we are we're we're kinda born into the situation that we're in. And I'm really embracing the fact that I'm blessed.

Like, I was given a much better opportunity than so many people out there, so I kinda have to make it even that much better. You know what I'm saying? If that makes any sense. Yeah. Absolutely. What do you think? Just maybe more selfishly, because I'm always trying to pull nuggets from 2nd or 3rd or even 4th generation entrepreneurs, what did your parents do that gave you that insight? Because, obviously, that's what I'm looking to to my son or my daughters.

I want them to be able to be thankful for the opportunity, what what dad did, but at the same time, not to rest on that and go, well, this is this is we can't This is just the base. Like, we gotta we gotta take it to Chaz level. What did they do to instill that in you? I think a lot of what they did well, if I'm understanding your I I might have misunderstood your question, but I'll just say that they definitely had a lot of patience with me.

So that's so so giving advice to any who's got a son or daughter getting into their business, just be patient because they're young, and they've gotta do some maturing on their own and really try to find their path in life. So They were very patient with me, and I'm and I'm so very thankful that they that they were. But then so so maybe part of the question was about the drive and the motivation. And I'm extremely blessed in Chaz. I I got a good mixture of my mother and my father's genes.

My father is 100% salesman, and my mother's 100% underwriter. So If I wanna hear a no, I go to my mom. If I wanna hear a yes, I go to my dad. It's that simple, but that also presents its own set of challenges trying to be a business owner and trying to run the operations. It's like That's right. I kinda know when I can cherry pick a yes answer and go to my dad. And then I kinda know if I Really am questioning something out of my mom. So I'm maturing as a person realizing that, hey.

I have to be the one to make this decision. Take the best of both of, you know, everything that they've taught me and just be confident in my answer. And that's what they did. So a lot of what they did is just instill confidence in me and say, hey. You can do this, do whatever's on, whatever your gut tells you to do, and we're gonna have your back.

Yeah. Wolfe, you'd I mean, all that seems really simple, but I think that that's the target that I think every entrepreneur listening right now that has kids, we're just trying to instill confidence, have my kids back, but know that, like, I'm not gonna save them always. Like, there's, like, there's this balance. I'm like, I'm I don't wanna be the the guy that doesn't allow you to fall when you're riding your bike. But but I'll I'll put some pads on your knees. Create analogy.

It's such a hard line to walk. Right? I mean, we all know that The more things we do for our kids, the less they're gonna be able to do on their own or have confidence doing their own, but it's still just so natural to wanna protect your offspring. Right? Yeah. Yeah. That's right. Alright. Well, so we got to we got your story. You're a you're a lifer in the insurance world. You're gonna you're gonna be keep and keep the legacy rolling. Tell us a a good decision that you made in the business.

Chaz you've been kinda transitioning or even in your own building process, something that you did that worked, that we can go do in our business.

What is So I would say dude, I I I've been telling the story, and I've been saying 5 years, but it's probably been closer to 7 or 8 years now is when I Kinda transition from my head down focused on, how can I make more money, how can I get more clients, how can I be a better insurance agent, to to lifting my head up and realizing that other independent agents out there are dealing with the same struggles that I'm dealing with?

And so partnering and teaming up with what I thought was my competition was the best issues I ever made. So I'm part of a couple of Facebook group I'm part of a few tech strings of insurance agency owners all across United States. So the power and numbers and the leverage is was the most surprising thing and and really kinda how I feel like I leveled up because I went from if I needed an answer to something, I would go to Google and then try to figure out what the best answer is.

Now I have a a network of people that have all been through what I'm probably facing, and they're able to quickly help me give me the the heads up. So I would say to the entrepreneurs out there that feel like maybe that the competition, the other shop on the across the street, if you're in a small town, I could imagine it would even be more of a feel of competitive nature with the the other broker or the other painter or whatever the business is, but I would say embrace those people.

There's plenty of, people out there that need policies. There's plenty of houses that needs to need to be painted, etcetera. So really kinda like teaming up and and and then, I guess, on that note is also offering as much advice as I can. So early on in the group, I was gathering all this stuff. I mean, people were sharing templates of forms that they were using. I mean, really, really helpful stuff. And then I realized after quite a Wolfe, like, hey. I need to start giving back.

And and so now kinda like the funniest part of my job is is finding something on my job. But the funniest part of my day or my weeks is like, having somebody chime into one of the threads and ask a question that I was able to conquer and being able to help them through Chaz is is really fulfilling. Yeah. It's really cool. Without knowing it, you just described the the warrior to King transition.

And and there's obviously a lot of things that happen inside of that, but warrior, like you said, head down, money motivated, selfish, really, but there's a period of time that you have to do that. The king mindset is just like, okay. I'm responsible for all of this. And I've really gotta be able to, like, really press in and give, but the allies that it can create are are are really the most strategic.

And so I love everything that you just said as far as practicality, getting with other people, building your network. But even inside of that, what it is, it is it it transitioned and matured you as an individual, which, like, when I think about gathering the Kings from a mastermind perspective before the podcast, I mean, that's, like, It's like the MS. It's like, I wanna get together with guys that just wanna give.

And it doesn't mean that, like, I just wanna get there in that room because they're all given to me. It's, like, quite the opposite. It's like we're all trying to outgive each other. And it sucks. It's quite it's quite a, like, an interesting scenario, even when I go to lunch with some of these guys, if I'm in their city or couple of the guys here in my city. It's like we're racing to pay the ticket or we're racing to, like, collaborator. How can I how can I get on a call with you?

It has nothing to do with the Mastermind or anything. And, like, add value into your business because I know exactly what you're going through right now. So it just everything that you just described of, like, leveling up in that way with other people, it's real. And I love that you've, found that even inside of the insurance world, I think it's pretty cool. Dude, yeah. Thank you. It's kinda like a constant Canadian standoff, if you will. Right?

Like, I don't know if you know that, sir, but it's like, you go first. No, please. You go first. No. You go first. And it's like, doing that every day with people is actually really fun, dude. So I'm I'm I'm 100% right there with you. It is. It is. Well, and and I love Chaz. There's a lot of depth to that analogy there, but when you realize it's a game, right, like business itself Chaz a game, life is a game, Chaz takes you to a level of, like, let's just have some fun today.

Let's just see what happens. But then when you get around other people Chaz also think like that, you start making some kinda, like, crazy decisions that are just really fun because you're just playing the game. Some of them are pretty risky, and we need guys like you to back up the risky. Some of them are like, is not risky at all, but, like, this makes perfect sense because this is right for my family, or this is right for a friendship that I'm building with as entrepreneur across the country.

There's just it's just really cool when you have that that levity that it just like Chaz. Just let it go, man. It's just a bit it's just a game. Let's just have some fun. Right? A 100%, man. Yeah. Like like worrying about what other people are gonna think. I think we all kinda know is probably the downfall of most of us. And we all do it, right, comparison is so natural part of, like, our DNA Chaz humans.

But to, yeah, to your point, like, once you realize that it's just a game and you're just trying to get laughs and smiles out of people and, you know, the worst case scenarios you fall on your face and learn a cool lesson and don't make that a mistake again. It it it it starts to get more and more fun day. That's right. Alright. Well, let's let's let's cut the fun and talk about your bad decisions. What'd you do Chaz with America?

Well, I guess to to, yeah, I've got a long list, and I know you don't have all day. So I'll just just kinda break it down into, sort of, a categorized. I guess, I would say that the lack of patients is a bad decision, and and to to dial that in even a little bit more. So I'm sitting here in our office here in Owatouhi, Arizona, a little suburb of Phoenix and South Phoenix here. And back when I got into the in industry, we didn't have an office. My parents were working at other house.

I'm like, this is not gonna Right? So we built this office, which was really cool. And then I I wanna start transitioning to really taking over as the CEO of the business and and handling all operations. And so I outfitted my parents to get themselves their home office. And it's like, in the back of my mind, I knew Chaz I was gonna miss having them here in the office, but I went ahead and did it anyway, probably a little bit prematurely. Right? I should have been more patient.

I should have really liked and done more soul searching and and been more patient with them and realized that the small little arguments inside the office aren't really that bad compared to, like, all the great times. Right? So here I am now, and and they're not here anymore. And I do miss having them here in the office. I I go to my mom's house now, and I sit at our table, and I and I chat about things. And it's like so, anyway, I guess I would say I made a a lot of bad decisions.

I wanted to keep it, appropriate professional for your podcast. So I just went with a lack of patience. So so, yeah, I guess I would say that suggestion for any entrepreneurs out there, especially in the family business dynamic, like, really try to focus on being as patient as possible and try to think of your future self, try to think where am I gonna be 10 years from today? Wolfe I be happy with the decision that I'm making? How do you work that muscle, Nick?

Because what you just you're talking about delayed gratification. You're talking about making a mature decision today. That's gonna affect the Chaz 10 years from now or 20 years from now. Of course, there's even other people at the 10 or 20 or 30 year mark my kids, my grandkids, teams, their family. Like, there's just a lot of weight that goes into that decision, you know, the weight of the crown, if you will.

How do you work that muscle now so that way when you go to make a decision, you either remember or you're like, mhmm. Let me slow down. Let me let me not be urgent here. Let me slow down. Think through this for 10 or 20 years down the road. How do you how do you do that? Great question. I would say Chaz is a really good question to try to put it into a short amount of words. I guess I would say it it sounds cliche, but really Trying to find people that you look up to and imitate them.

Try to find people that are living their life the way that you wanna be living. And ask them questions. It's really easy to ask somebody questions and advice from somebody who's a lower level than you at the same level than you, not in a place that you're aspiring to be. That's the easy route. And we all do it. Right? I'm I'm super guilty. Whenever I just want some self gratification or I'm afraid to really get to the to what I need to get to.

I'll ask somebody that I know I'll get what I what the answer will be, right, that the challenge is asking the person that you're afraid to ask. And the challenges reaching out to the really successful person that you look up to because there's fear there. So I would say that that's The the the way to do it is to surround yourself with people that you want to be like and and eliminate the people that you don't want to, even though you may have on extensive history with them.

You may love them as humans, but you don't need to be spending more time with them. Again, it's cliche, but, like, the five people you spend the most time with, you're gonna start to act like, etcetera. So that's the easiest way, I guess I could put it. Yeah. Good, man. You kinda just gave us a little bit of a recipe for for making good decisions. I'm surrounding yourself with people that can help you slow down a little bit.

Anything else that you would add to that formula of making good decisions? I've got slow down a little bit. Ask some experts or people that you are inspired by. Would you add anything to that? Yeah. I mean, I guess I would say dream big or think big, like, really go for anything and everything 5 years ago, if somebody told me I was gonna be on this podcast right here with you talking, I would have been like, you're Chaz. But straight up, I just make really big goals and I go after them.

And, again, getting back to the worst case scenario, you get halfway there and you got way further than you thought you'd ever be. So, yeah, make big audacious goals do crazy things. Don't be afraid to be embarrassed. A lot of those things kind of all go together with, like you're kinda saying, like, just play the game of life. Just live freely. Just realize if you Have a smile on your face.

If you're spreading love, if you're really truly trying to help other people, the mistakes that you make, the the arrogance that people might feel like you have, which oftentimes looks at, like, overconfidence. It's like, don't worry about that stuff. Those people will figure it out later down the road that, hey. You're just trying to help, and and nobody can really fault you for Chaz. So just play the game of life with a big smile, I guess, is how to answer that. It's good, man. It's good.

Let's go to our our speed round here. My question first is around KPIs. And I say it like this. If you could only pick one thing to track inside the insurance agency there, what would it be? So the trendy thing, well, first of all, I can say KPI's key performance indicator. A lot of people that I was doing a podcast. A lot of people don't even know is. So I just feel like it it everybody on this pot should. So now I'm kinda being repetitive and stupid.

The key performance indicators are really huge KPIs. It's like a trendy word. And and then so I guess with trendy acronym and PS is what we are looking at, which is the net promoter score. If we could throw everything out and only deal with the net promoter score. That's the most important thing to us and just to give a super short little synopsis of what that is.

But you think about your clients or the people you do business with, whoever's gonna be promoting you the most is gonna have the highest net promoter score. Whoever would will not be promoting you at the lowest. Right? So we think of revenue. We think of commission. We think of all these different things, but the net promoter score really is what we believe is gonna be the indicator for longevity and for growth in the future.

Yeah. Well, and and I think that there are businesses out there that are some are catching the wind of keeping a relationship with their client that they don't have to do as much work to just keep them as a client as opposed to getting a new one. Especially in insurance, though. Like, this is a client that Chaz long as you just can can not keep happy, but, like, serve well over the course of time, they're not gonna go anywhere.

So you've got this repetitive revenue stream And so for even the business owner that has to maybe just go unplug a toilet one time or for the person that sells a wrap on your van, or, like, there's a lot of one time transactions. One time. Right? What would you say to that guy who's maybe not thinking longevity because I just gotta get another gotta get another plumbing job at your whatever, but it's not like that. It's actually the relationship actually matters in those businesses too.

I'm curious to hear your thoughts on that. Great question as well. And yeah, I'll I'll try not to get too spiritual here with you. Feel free to cut me off if if I'm going down that route. But, truthfully, this is coming from the heart. Karma. Even though that's a one time job, you may not get any more business from this person. Car is real.

The universe is always listening and watching, and you need to treat every person to interact with as if they were your the the person you love the most, your mother, your father, your grandmother, your grandfather, your children, or your teenager, whatever it is. When you treat those people, e even I would say it's probably amplified when it's an obvious one transaction situation, that's when it's the easiest just to not care. Right? The easiest is to take the money and give the receipt. Right?

So those are the biggest challenges. The ones that require a lot of in intimate interaction. Those ones are easy to to nurture that relationship. So I guess to to your point, like, acting as if every single interaction that you're doing, you're being watched. The universe is watching is gonna reward you with better prospects in the future based on your actions or or worse.

Yeah. I'll share this stat here because I've got a mastermind member who sells homes, and he's got a a big team doing the same, but He knows Chaz, his client that he sells a house or helps buy a house today is likely to be another client of his in 3 0.8 years or whatever the exact number is. I can't remember. He's gotta dial down to the month. And and it's like, okay. So first off, that's that's a stat that comes from history.

And then you gotta pay attention to the numbers, the KPIs that you're talking about, the the the net pro promoter score, and then you can apply it to building a relationship with this person. Okay. So if I come out and I clean their drain plug right now, they potentially are gonna need a water heater. They're gonna need of this or that or the other over the course of the next, let's call it, 9 years.

And so in this 9 year period or the 4 year period or whatever this lifetime of this client is, there's gonna be these 4 things. Guess what? And they're gonna randomly go to Google each time unless They have a relationship, which, like you just said, it's so easy in those one time scenarios to just be different. How do you be different? How do you I I know it's intentionality. I know you you and I, like, we breathe this stuff. But for the guy listening right now, it's like, oh, okay.

This is good. How do I do it in that moment? How do I, like, wow somebody in a one time transaction? What would you say? It's hard to give advice in that sense because it took me a long time, and and I'm still on this journey. Right? I still have a lot to learn. I feel like I'm just barely getting barely just starting to learn some of the stuff. So I I don't wanna come off, like, a no at all or, like, in a high place of of of knowing, and this is what you should do.

So take this with a with a grain of salt listeners, but I would say kinda like baby steps. Right? Like, if you're a little bit nervous to if if you have that call or that meeting and and now you wanna transition from the product that you're selling or the service that you're trying to push or promote or whatever to, like, talk about Butterfly. Or golf or something different. Right? It doesn't feel natural. So I would say just do baby steps.

Like, one small thing realized that the conversation didn't get completely derailed. And the more you can do that, the more you do the baby steps, the more it feels more comfortable. And then before you know it, you're, like, interrupting extremely deep till the conversations with, like, the most random stupid thing, but the person's not offended because they know you're genuine about it. And and they're they're wanting to listen and hear what you have to say.

Because Nick didn't didn't we just say it's just a game? Like, so what does it matter? Exactly. Dude, you're a big challenge. Have fun in the game and most likely Chaz the person's gonna realize that you have a lighted spirit or a levity about you that's just like, is this unique? This is different? Right? Yeah. Yeah. And that's attractive. Right? I mean, I'm attracted to things that I that I see that are different things that I've never tried. I'm I'm like, hey. I'm curious about that.

Let me me maybe see if I wanna try that. That's right. Nick, Wolfe, what to book would you recommend or maybe a resource for a business owner listening today, and they wanna I should have been prepared. I've got all, I guess one that I recently loo I listened to, but I also bought the workbook, so I wanna kinda listen and follow along. But extreme ownership, I'm sure most of the people on this pod have read it or listened to it or heard it jocko willing extreme ownership.

Anything and everything that you do is is a result of your actions. So take responsibility. Yeah. I love I love that phrase of of anything and everything that we do is associated to our actions. And that's exactly why even in the show that I just asked you about your good and bad decisions so that you could help us learn how to make better decisions because our actions come from our decisions.

And so if I'm gonna if I'm gonna take my actions, I'm gonna take ownership over my actions, and I'm gonna say I am where I am today because of my actions. Well, The step right before that was your decisions. And the step right before that is your mindset. And so I was like, man, if I can really get this baseline and take ownership, I love Chaz, but I love Jocco, so love the love the recommendation there. What would you say about intentionally networking or masterminding with other entrepreneurs?

It's been I I mean, again, I guess going back to one of your previous questions, probably one of the biggest game changers for me is networking with other like minded individuals and even all the way down to insurance broke networking with people that are trying to build and grow their network is key. It doesn't matter what business you're into.

Your point, you could be in a single transaction type business, but The more you network with other people in your field or in a similar situation, the better you're gonna get, the more you're gonna learn shortcuts, scripts, terminology, things to use, etcetera. Right. Love it. I love it. What would you say to the guy listening right now? Who big or small business has never invested in that way. I would say you don't know what you don't know.

And it's funny saying that now because about 5 years ago in the conference room a couple doors down. 1 of my mentors today said that to me, and I was so young and immature and and frustrated when he said it was like, whatever. I don't care what that means. But, yeah, so it's like, be patient. Realize that most people out there are trying to help you and and and be open minded. Right? Stop thinking you know everything because you really don't know the stuff that you don't know.

So that's kind of a cheesy answer. But No. It's good, man. You don't know what you don't know, and I like to follow it up with you. Don't know who you don't know either. And the who is a key that unlocks And and I'm I'm in the process of this. I mean, this is why I do the podcast. I mean, I didn't start the podcast thinking that I would find an insurance broker or maybe get a a a mastermind client or whatever. It's like, I'm gonna shake my hand. I'm gonna put my hand out there.

I'm just gonna see what happens because I don't know who I don't know. And I'm telling you right now, some of the people that I've met over the last year doing this podcast have nothing to do with the podcast or my Mastermind group, but have opened up doors that are gonna just be incredible for the 40 plus years for for however long I'm able to play this game. And so, anyway, I just so appreciate that perspective.

I think that it's that it takes a little bit of moment or, like, momentum or or time or change that transition that we talked about word king to actually start realizing the value of the shaking of the hand or the beginning of a relationship or even pressing into maybe an older relationship that maybe it's a little bit stale. I think that that piece right there, those actions the leverage of those, we just totally miss. Until at some point, we're like, wow.

Everything Everything has come from someone. I should meet more someone's. Yeah. Yeah. I mean, you put that so simply, but, yeah, Chaz I mean, it really is so true. Right? Every idea came from somebody else's idea. And so you putting your ideas out there and being open to hearing other people's ideas or how you're gonna grow. So you you said that surely Wolfe.

We talked about you've you being part of a family, you being in the business part of a family, but what do you think about being obsessed in your business. We we that's how we were successful. We'd go all in. You kinda mentioned that a little bit ago. But how do you do that with your family or, like, at home? The the non business life. I'm not a fan of the word balance. What I'm a fan of is obsession and just going after all of it. What would you say to that?

And what were some of the things that you've done to be able to maybe if you have a discussion, both of those areas. Another great question. I and I I'll have to give a plug real quick because you said the balance and and I'm gonna plug in harmony. There's a great book called the work life harmony. You hear about the work life balance all the time. Right? But the work life harmony by Grant Batma.

Weird that I'm plugging the book at that that I haven't read yet, but I but I feel I felt obligated to do that because of what you just said, but I've read his previous books, and I'm certain that this one's gonna be fantastic as well because, again, some of those cliches, the work life balance, are just outdated. And worked great in different generations, etcetera, but maybe not necessarily today.

So involving your family involving your friends and conversations, being open and genuinely interested in what they're doing is probably the biggest factor there. Right? Like, especially for somebody in my shoes, nobody wants to talk about insurance ever. And, I mean, even my closest friends, when they have an open claim Chaz they need help with, they'll don't wanna talk about it. Right?

So And so being open to what the other people in your life, your family, friends being open to what they're interested in genuinely, not not not doing it so that they'll now start asking you questions about your profession. Well, it's like the the the genuine care and the genuine interest in what the people in your life that you love are doing Yeah.

Is gonna just bring more of that back and and that that energy will sort of transfer around within your group of family or friends, and and that's what we're looking to do. Right? Pump each other up, promote each other, and and kind of play this game leveling up with your other players on your team, helping them level up too in this game, if that makes any sense. Yeah. Yeah. I love the the depiction there of of, you know, paying attention.

Actually, what it is, you being a insurance and and selling recognizes probably more than most listeners, but for the listener who's paying close attention of how you've been successful in the business, You've you've been a good communicator. You've gone all in. You've been aware of other's people other people's needs, whether it's your clients or your team members. You've been intentional. You've you've shown up with a smile on your face.

Like, all of these things Chaz we we can associate to a business task but but then we maybe don't or don't do as well in the life that outside of the work. And so I think that it's just the old Like, man, I'm I'm no I'm not comfortable or more comfortable with anybody other than my wife. Like, I'm the most comfortable with her, and and but yet, because of that, then that what that does is it brings out the worst in me. It's like, well, wait a second. Shouldn't she get the best? You know?

That's That's so funny that you just said that because as you started to give me a little bit of praise for being a good communicator, I instantly thought, well, my wife wouldn't think so. But, exactly to your point. Right? Like, I and that's something Chaz I'm I'm very much working on right now. That's one of my bigger challenges is showing up with this great positive attitude for all these people on my team and prospects and friends and other people's business.

And then and then not giving my best self to my wife and 2 daughters. So that's something I'm I'm I'm working on. I'm I'm really glad that you brought that up because, you know, the other thing that I was gonna say kinda kind of goes hand in hand with this is these conversations can often kinda come off, I think. And maybe you can edit this out.

I'm not trying to to Feel your thunder on your show, but a lot of shows that I listen to and a lot of podcasts that are yourself help might not be the word, but something you you just podcasts you can get a lot of good information knowledge of. Oftentimes come off, like, like, like, the people don't make mistakes. Right? So, like, I just wanted to, I guess, take this opportunity to mention that I get down, man.

I make mistakes and I get really down and I get frustrated and I throw my head in the pillow and cry. And I I say things that I regret. I argue with my family. Like, we're all humans. Right? So everybody, everybody that's been on your show, everybody that's gonna be on your show is just a human.

Some of them might admit it, some of them might, but kind of just taking every day one step at a time and and and noticing that you that you do wanna show up for your wife or your husband or your son or your daughter. Those are the people that you do wanna show up for and just trying to get better every single day as a person is gonna help you sort of do that. So Yeah. Again, another little bit of a cheesy answer.

I apologize if I'm coming off cliche or whatnot, but I'm just kinda shooting from the hip. Yeah. No. It's it's authentic, and and it's real for every listener. In fact, it's it's the reason why I brought it up in the shows now even is because it's it was something happening in my life. Right? Like, I mean, I've been an entrepreneur for over a decade. And before that, I was in sales. And so it's like I've been hustling for a long time. I've been with my wife for 18 years.

We've been married for 15. We have 4 beautiful children, but it's like, through the process of all that, I've taken her on a ride. Like, woah. Like and not that kind of ride. I'm talking about, like, the, like, Chaz we can we just sit down for a second, please?

And and she's a high performer too, and so she doesn't, like, sit either, but, like, There is like this push pull of I'm up here talking about marriage and and stuff, and and I'm sure she can hear me down there going rolling her eyes and going, oh, man. Because we're working on this. I mean, I mean, we don't we have a great marriage. I think great marriages work on stuff like this.

Of course, if if it's not a great marriage, then you really need to work on it, but but we we, like, work through this stuff. She's honest with me. She's like, hey. You need to you need to not, bro. Take your own advice or or whatever. So I think it's I think it's just honest and vulnerable, and and here I am sharing the same thing.

Every single guest that I've had, almost 300 episodes at this point, and every entrepreneur that is in my group every entrepreneur that I've come across that are friends or in the city, conferences that I've spoken at, like, it doesn't matter. Every single one of them, without a shadow of a doubt, I'm I'm not exaggerating at all. Have said something similar to you and me, which is I wish I was better at it. I'm gonna keep trying, but I wish I was better at it. And so I was like, okay.

Well, here we are. Here we are. We're just gonna try to get better together. I don't know. Yeah. No. Exactly. I love that. And and that's actually, like, one of the themes of one of the groups that I meant better together, man. That is that's a great catchphrase. Yeah. Awesome. I got one last question here for you. Nick, you ready? Yes. If you could whisper in the younger Nick's ear, What would you say? Be patient. That's what I've struggled with the most is just being patient.

I just get so excited. And I just want things to happen so fast. And looking back on the younger Nick and the decisions that I made, If I could have been a little bit more patient, I probably wouldn't have upset as many people. I probably would be I'd probably have a little bit less gray hair, etcetera. So I'd just say, just be patient is a big one for me. Yeah. It's good, man. Appreciate you sharing. Appreciate you being vulnerable, being real.

I don't know how many times I can give a different descriptor of that word, but you've been all of them. Chaz the listener find you? Number 1, I wanna give you a an opportunity here. You do sell insurance, and you're a great guy to know how you know, that does that. So can they find you if they need a a quote or if they need to just take a look if they're in the cannabis engine industry specifically even?

Even though I know you do more than that, but can they find you there, or how can they just find you as a as a business guy to to chat with? Well, thank you for that this opportunity. And I kinda wanna Hopefully, this doesn't come off super cheesy, but I wanted to say, really, I'm I'm also here representing the independent agent channel, not just me. Right? So reach out to the local independent agent in your city, in your town, but don't just dial a number off of Google.

I really would say kinda dig into your network, but Find a good agent or broker through a friend because we do a little bit of a better job for the people that we know like and trust as opposed to just another number who's a customer. So Obviously, I'm trying to grow my practice, but but but I do wanna give a plug for the independent agents out there. I guess I'll just keep it simple. I I'm on social media and all that stuff. I really try to limit the amount of time that I'm on there.

You'd like probably every guest on the show has some sort of a structured amount of time that they spend on there, etcetera. But I I guess I would just say artannickbarten.com. I have that website, and there's this first thing on there. There's a suggestion box for good reason. Anybody out there Obviously, I'm I'm willing to help people with their insurance, questions, concerns, but, really, I'm open to suggestions on anything. Anything I can do better, there's a suggestion box right there.

So go to nickbarden.com, click that box, shoot away with any suggestion you have. Don't don't hold back. Love it, man. I love the I'm just open mindedness that you've got. It it's inspiring. We appreciate your time giving Chaz you have. Thank you for being here on the show. Blessings on your family, your family's business, all the things that you're putting your hand to in 2023. Thank you for being here, Nick. Thank you so much, Chaz, and your team.

You guys are awesome, and and I'm really decided to, listen to all these episodes and and and keep promoting. Thanks, man. Yeah. Thank you for listening to Gathering the Kings today. I hope that you were able to pull out a few nuggets to go apply into your business right away. More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself doing it all on your own, carrying the weight all by yourself.

What I have realized, not only in my own journey from multiple business and multiple different industries and now interviewing literally over 2 or 300 other very successful 789 figure business owners is that It's tough to do it alone. And so gathering the Kings literally exists to bring together successful entrepreneurs. In fact, we are putting together 1 1000 kings, specifically who are grateful, but not done.

We're intentionally assembling kings who fight tooth and nail for their business family and communities, and here's what we believe Chaz in the pursuit of excellence in those areas, that it ignites with in us the responsibility to govern power and forge a lasting legacy. So if that relates and and resonates with you, and you know that you need people around you, sharp, qualified other very successful business owners. I want you to go to gathering the king's dot com.

I want you to take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 kings. Talk soon.

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