Educating Home Sellers on Brokerage Cooperation

With practice changes on the horizon, sellers need to understand their options and the benefits of cooperating with other brokerages, including the potential of offering cooperative compensation and the impact that may have on the home selling and buying experience. As home buyers, sellers, and real estate professionals adjust to these changes, it is important for members to have clear and transparent conversations with consumers. Host Marki Lemons Ryhal and two real estate pros discuss how and why it is important to emphasize the seller conversation following NAR’s proposed settlement agreement.