Drive and Convert

Jon MacDonald and Ryan Garrow•www.driveandconvert.com

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

Last refreshed: August 18th, 2025 at 6:02 PM ⓘ

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Episodes

Episode 6: PPC Automation

Ryan explores whether you should or shouldn’t use PPC automation tools to assist you in your paid search efforts. The answer isn’t so simple. For all your PPC needs check out: https://www.logicalposition.com/ What's covered today: What is PPC Automation? Should we use it? What are the benefits to Automation tools? What are the drawbacks to Automation tools? TRANSCRIPT Jon: All right, Ryan. Today we're going to talk about PPC automation, or pay-per-click automation. Now Ryan, I've been hearing a ...

May 12, 2020•27 min•Ep. 6

Episode 5: Post-Purchase CRO

Jon dives into why Conversion Rate Optimization doesn’t stop after the purchase and the different points after-purchase that you need to optimize in order to drive higher revenues. Link: The Essential Guide to Ecommerce Sales Promotions (In this article, #51-78 are focused on promotions you can run that aren't discounts) Outline: First, Jon cover’s different points after purchase that CRO can have an impact: In cart, right after purchase -Thank you page Email post-purchase sequence: -Confirmatio...

Apr 28, 2020•32 min•Ep. 5

Episode 4: Remarketing and Re-engaging Your Audience

Ryan is excited to dive into the often overlooked remarketing options for re-engaging those prospects who don't convert on their first visit to your commerce website. Contact Logical Position for remarketing needs at https://www.logicalposition.com/contact . Reach out to Ryan Garrow on LinkedIn: https://www.linkedin.com/in/ryangarrow/ Transcript JON MACDONALD: Ryan, good to talk to you again. Today we're going to talk about remarketing and re-engaging your audience, how does that sound? RYAN GAR...

Apr 14, 2020•31 min•Ep. 4

Episode 3: COVID-19 and E-commerce

As the coronavirus pandemic is changing the game for businesses around the world, Jon and Ryan offer some timely advice on what you can do to propel your ecommerce business forward instead of just sitting on the sidelines. TRANSCRIPT RYAN GARROW: Jon, we are all working from home, because there's a virus running around the country, scaring us but also driving us to be safe and do different things. I'm not at all making light of that, but it is changing the game for every business. If you're a bu...

Mar 26, 2020•34 min•Ep. 3

Episode 2: Goal Setting for Conversion Rate Optimization

Jon outlines what businesses should be paying attention to as they begin the CRO process, in order to make sure your commerce website's revenue continues to grow over time. TRANSCRIPT RYAN GARROW: Jon, usually my goals are around revenue, new clients, employees, you name it, but as a sub-point of some of my goals I find myself penciling in a line that's usually says something around improve website. Usually, when I'm penciling that in, in my head, I'm not articulating it correctly, but in my hea...

Mar 17, 2020•35 min•Ep. 2

Episode 1: Goal Setting for Paid Search

Are your marketing goals lining up with the goals you've set to grow your business overall? Many business owners or executive teams set goals for their online marketing to drive profit to the company. Unfortunately, the current digital marketing landscape makes it difficult to reach digital marketing goals that have a focus on profit: Generally speaking, digital marketing has increased in competition and the real estate available for paid ads has shrunk (mainly on Google which controls a vast ma...

Mar 03, 2020•31 min•Ep. 1

Episode 0: Introduction

Hosts Ryan Garrow and Jon MacDonald introduce themselves, and share what you can expect from their podcast about building a better ecommerce growth engine.

Feb 18, 2020•3 min

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