Episode 24: Laws of Conversion (Part One)
Jan 19, 2021•25 min•Ep. 24
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Episode description
Today, is the first in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I break down optimization from a high level to not focus so much on the tactics? Everybody goes directly to the tactics, but what are the overarching things that a brand needs to know and be thinking about? Today, Jon breaks it all down.
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