Episode 81 "Industry Talk" (Part 2)

cabernet from the trendy Apostle Robles region. Whether you're hosting or just bring the wine we love to share are always low prices and ridiculous selection this spring at Total Wine and More. Cheers y'all. He's a legendary Queen's rapper, Hang Segre is your boy in. He's a Miami hip hop pioneer. What Up is d J e f N? Together they drink it up with some of the biggest players in music and sport. You know, I mean, the most professional, unprofessional podcast and your number one source for

drunk facts. This is Drinks chap Radi wh every Day is New Year's e N? What Up? Drink Champs, Army, Drink Champs. Family to Boy d J E f Fen I want to say a couple of words before we get into part two of this Industry Talk episode. We definitely want to thank all y'all who've been supporting us through this transitional period were between our deals, and we're gonna come back bigger and stronger. So you know, thank

you for bearing with us. But trust us, it's a lot of good things happened behind the scenes and we're very, very excited to to to just hit the ground running with you know, season two of Drink Champs will Revolt TV and our other partners. So thank you for supporting us and thank you for rolling with us. Actually in this in this episode, part two of Industry Talk, you know, we're covering a lot. We're talking about the street team stuff,

we're talking about working records. There's a couple of people that you know, I might have forgotten. There's so many people that work behind the scenes. I definitely want to shout out a couple of people like on Point, my Boy Bugga, Off the Hook, Doc Fresh Rest in Peace and my brother Dog Fresh fat Man Promotions, Payback Promotions,

my boy Big Teach with Big Mouth Promotions. Shout out to Mike Monastein with Movement marketing, Sam Crespo, Al Lindstrom, my boy Alfonso, and just basically you know, there's a lot of people on forgetting but all the all the street teams, from the regional guys to the national guys, to the to the to the head of marketing, from the labels or or the guys who worked the mixed show at the record labels, from you know, from the top all the way to the bottom to that to

that guy passing out flyers and and you know, and whatever small small market each and one of y'all shout out to y'all man, because you know, this industry is built on the back of the street teams and the DJ's and everybody that plays their position behind the scenes. So we want to thank you all. This this whole two part episode is dedicated to y'all. You know, from me and Nori, we really thank y'all, and you know,

we want to show y'all love. Um and I come from that, not not just as a DJ, but also as a as a street team marketer. And you know I understanding, I come from that, so thing you for very much. So, you know, without further ado, let's get into this episode. Make sure you follow us very important at www. Dot Drink Champs dot Com, at Drink Champs across the board, shout out to the whole team. Has it as sounds rich Blanco, Akzy, Big Drain, Drink Chance Sports.

I mean everybody, Mr Lee, I mean everybody out Diego Ali, Randy Acker, the whole team, Boris Beats in the Hood, Um Eddie the ass Eater, Sunny DBT just you know, shout out to everybody in the team. Drink Chance Family. Let's just get it right into it. Let's go. So what is what is the worst thing of the music industry? What is the worst the word money? You know, the worst thing A part of the worst thing about the industry is about is this you worked so hard? That

is true. Sixty for promotion six I've never heard of. It was next plain to them, all the people that are promoting your records. When you want a major record label, they don't get paid till net six. Net six is an invoice. They get paid sixty days later. Six when I know I'm not gonna no, no, I'm on your page.

I'm on your page. I'm not gonna label. I'm not gonna some people page that one year shampoo when the nets time, when checks you know, so the guys that are working these records on the same I never heard of this, all the same pigure. You gotta understand this, no reason artists right, the artist has record label exact and reps. We don't tell the artists what we go through. We want to make sure the artists know you had a good time. Yeah, and absolutely all the money it's

funded by the by the promoter. Absolutely fact we get our check guys there and they're getting back to be honest with they're not getting reimbursed, number one, just getting their fact their check. And it's signs and and and and it's times that you're with an artist I've never heard of it. And it's times that you legal fees for fucking sniper. It's time that you want. The thing is the artist never knows. You don't want to put your artists in that state of mind, like, don't worry

about that bullshit. That's why they hires caused what we cause exactly we go through the storm we're going through. Let me to you and I don't need I want to ask you out something because from our era of doing the street team stuff, y'all still signing the waiver for for for like putting up but the snipe snipe, snipe snipe, there's no more. Back in the day. Side, yeah, back in the days, you know, you know how you saw your posters everywhere. We had to sign a waiver

that released the label from the obligation. And I have to get props real quick to Echo because we worked for Echo Clothing and Echoes. The street dude to the graffiti and they came in. They made us sign the same waiver, but they flew me out to his headquarters. We signed the waiver and then his lawyer was there and when he walked away, and then the lawyer came

back and said, y'all signed that, that's official. But if anybody in your team gets locked up for that, here's my card, y'all call me and I'm gonna bail them out. Not everybody to do that. But one thing, one thing hardists don't know. That's the good every one thing artists don't realize. One thing hartists don't realize. Right, it was the era of back in the day when I was working Jaro Exitus album and fed Joe's album, right, and this is when the fifties cent and the fed Joe's ship,

and the ship was going down. It was going down, it was going out, like people don't understand. People don't understand the war on the street. That was campaign for right, so hold on, let me, I want to cut your wisdom. Right. This is this talking about how the artists are understand being that like being that g unit. No, no, it was Violator, God bless on Chris Lider, Violator, Violator writer. Fat Joe was on Capitol at that time, so they hired me to do Capital and I was doing death

Jam all right. So I'm doing I'm doing I'm doing I'm doing Rules Exit this album, and I'm doing somebody else right and I'm doing Um Terror Squad, I mean Fat Joe's album. We're still doing that now. Violator, send out now violated, hold on, violated. So Violator says, these two niggas can't live in the street. So now they're ripping down all the posters. So as you're working crazy putting up the post you are all night. You are all night, three four or five in the morning, and

these motherfucker's are ripping and shipped down. Remind you there with the Krita hurricane that year, because it was the empty award. Yeah, so now I'm fighting all these but that year. But what I'm trying to explain to you all is that the artists don't understand the war we go through because why the labels like, yo, we have to get John Rou's album Exodus moving. We need Fat Joe ship moving and violated like anything, shake and tear

it down. So now, so now I'm out here putting up the ship and I'm going three blocks down and I come back all this ship's ripped down. So I'm like, yo, who the fund is doing this ship? So I'm walking around looking around. Finally, you know, going around, I see a violated truck going bomb like they didn't go right there. So now you gotta chase that motherfuck the truck down and beat them niggers up as wall and it's real, it's real life. It's real life beef. But remember you

don't know the artists and you're doing it. Yeah, they don't even let you the You you don't even get in the club because why they didn't give you a wrist band. The street team guy stand outside and now you're battling for for for position. So now violators ripping everything down. Exodus j Rus no good in the street. Fat Joe is no good in the street. These niggas gotta go at fifty cent is raining, so we gotta battle now. Is beef is real life beef. So now

we're fighting these niggas, we're scrapping. We like this is real blood. Niggas is spelling real blood in street. And then Sean present Pec had to come together out the side of that time. They had to come to us like Jaz and Puffy hangs out j M. You know they know the fucking the hants that have fucking martinis. You notice, right, y'all. Niggas gott happened to me had a good We had a good vibe with helping on with other teams. We never disched each other. Nobody fucked

with us. Now. It was fine. It was found real talk we had when out of town niggers came in out of town motherfuckers, and that's what we had to fight them. That was that was difference. We always help each other down, like we always say, Yo, get that block over there, sweetness, something we overhere. You know, we always help keep it going. But jah Ru ruined Fat Joe.

Then no I'm sorry, Fat Joe knew Ru didn't know the battle we were going through in the shop, DJP, I had the junior account and you had that account. When you're talking about what unit, is that what you're talking about. I remember I was his assistant. We remember we even met up in the corner. We we started fighting. Nigga. I'm looking at Pool. I'm like, holy ship Woo has no idea that was me. I'm looking at you around like it was me. It was wolf, it was unn.

It was on the street. All the buildings that you see on Biscaine right, they were all being built when we were doing street teams. So it's nothing but gates. So all we did was put up our posters. But then when niggas left at two am, I was there at three am, and then this nigga was there at four am posters. Yes you gotta. It was a competition war. And I don't know you rule. I never made you. And and the other part of the story is when the cops catch you, ain't no label coming to save you.

No one. The label is not gonna bail you out. Nobody You're doing it for it comes you, don't. We just find That's why the street team stuff is a culture in itself. It is a culture. And look look at Pooh, he's no me for what years? For a minute, like I grew up under him, Like I looked up to him when I would be on conference calls and I wasn't allowed to talk like you you're not You can't talk. You don't know why why couldn't you talk? Because she's just starting. I was starting staring. So he

wasn't a market leaders. You ain't battling this ship. But you are Miami market leaders now. Now we're just starting. She just starting at that time. What you guys are in conference back then was was Jack's um epps? Yeah, Max, who are you working for at the time? For all those things that he just mentioned? But who were you the Miami rep? No, she was just the conference call.

I'm the Miami rep. Right, I'm talking with them. You about it like the student became the teacher, Like I played my position and did what I had to do, and there was no no I know what you did. And the more the what I'm trying to explain is like when Nori what told me when I was working his record before? He was like, yo, I didn't know you go through this ship. I didn't know you never knew. I never knew you did this. You know one one, hold on, hold on, hold on, hold on. I definitely

want to pick up. I definitely want to pick up. I definitely want to pick up Fat Joe because Fat Joe when when he was independent and he said in the Independent, but he had a capital deal, I mean Battery Records, um deal, and he put out his album and we was going told the toll war for everybody. For Fat Joe. Fat Joe was like, Yo, Shampoo, where you at? I said you, I'm over. He's like, yo, meet me here and gave me a thousand dollars out of his pocket. Like Yo, my nigga, I see what

you're doing. I appreciate you here. Artists ain't Niggies don't do that. Biggs don't do that. They don't understand with the sacrifice that we put in to get them their visualility because there wasn't hot. There wasn't hot. They think all the money that they're giving us we keep, but we don't. Don't. We keep left in half because we're taking care of the city because we don't need. First

of all, let's be honest. The regulator pays bullshit, absolutely, and then we get because keep honest all the way over pays bullshit. They pay all us as a company, and you have employees and in the mood and I ain't looking for no regular label or no deal or not. But that's how the true. So how did they treat the Street team or the street team? It was always look if you allowed to be disrespected. I'm not and I'm not saying this because I'm on the show and

I'm talking shit, I really promise you. I was always the person that he was the boss. No, no, I was always foul on the conference call. I was always argumentive, but you know me, I was always talking, but I was always talking back to the person runder the conference call.

I hated conference calls number one because you had someone on the conference and they talk ship and everybody in the sub in the submarkets were just listening and this guy's barking on everybody, and it's like, yo, fucking dude, man, fun this motherfucker you guys. And I'm not gonna name no names, but one of those dudes came to Miami embarked on me. I said, but where are you fell blue, I'm coming. When I saw him, he said, no, I was just playing brover. But I worked for death Jame

at the time. That's the only thing I'm gonna say every time, and even worse, especially when when do you just want to show their plats and all that the bathroom bathroom for me? Do we get a bathroom bread? Yeah, everybody gets a break hold on, hold on, not to shake a break a cigarette break too. Everybody go to the bathroom. Roll up you, Mr the Lee, give me one a little a little bit of something I ain't know,

I don't know. Stopped. You've got so many accounts. Back guys, told you to relax to right back guys, backus, backup, guys, guys, guys, back guys. Was the one guy guys left you, but I know he did. He left me. He went, he went to our nation, became the big guy. But back guys with the guy, God bless him. When he fired THEO Brown. He came to me, you know, he came to me. When he came to me and was like, yo, Pool,

come come outside with me. And like whenever of the senior VP tells you, yo, come take a walk with you, like you like, oh, here about to find me. So he's like, yo, come walk with me. So I walk outside with him. He's like, Yo, I know THEO brought you in and that's your man, right. I'm like yeah. He was like yo, but after for July weekend, we're about to let him go. I just want to let you know. You know what I mean. I want to

know what you're gonna do. I said with you sorry, but to me, being a real nigger, I told they're gonna fire you guys. It was like, nah, they I got a contract. I got a contract, Like nah, I was about to back you out there. He was like nah. And and then he called me like some bullshit fun these nigga they let me go. Then let me go pull it in me like I told you told me. And then Peg has Peg has a found name. Bull coming on. I want to talk to you, yo, I want you to deal job. I'm like, I'm in what

I gotta do? You ain't charging of all these niggas, go go, go go. We got a new orders called Fucking the snow Man. We got a new nigger called Rick Cross. He got a record called Hustler, and we got a new girl from Barbados. That's called Rihanna. That was a big movement like we had, like we had like millions of and we had to make it a lot. You know. You look, you can relate. And I'm gonna getting something that the Nori could relate to where he

understands a little bit more than now. You will, you will, you can relate to it. By the way, when I was pushing some rock on you, he likes to throw this out there. No I have to. I have to because it makes sense. So what we're talking about right now, like the beginning is the beginning to push my job working for President, they didn't even have the rock company pushing it yet. It was going through p M I

Moves Inc. And President them. They would send me a case and they were like, yo, push just to the tastemakers. The taste makers was like, I don't want it. I would push it to good. I couldn't give it away what I'm saying. So what I'm trying to say the point of this is is that it's the same thing, like look at where it's at now. It takes so much blood, sweat and tears, a lot of rejection. That's what the Street Team world is that's what the promotion

world is. That's what we don't have. No means, we don't have. And then when it's all said and done, nobody remembers the person that was on the battlefield in the beginning. But we know that absolutely, and we don't have anybody to recognize that but ourselves. And to be fair, it's only a small group of us. Like you, if you hire a shampoo, you gotta hire a sweetness if you are sweeten. But is there anybody? Is there anybody that you personally felt like you did so much for

their career? Hell yeah, all of them and they don't recognize you. But but you know what it is, it's not that's the right. Yeah. Yeah, he's from Merrimories, from Miami something my motherfucking couch. Yes, yeah, but you know what, Like I said, who want? But like I said, I'm in hip hop. He turned pop, which I knew he wouldn't. Who wants to work with the person that soothes At the end of the day, I'm in hip hop. I'm not in the pop world, and I don't want to

be in the pop world. I don't want to do country, I don't want to do nothing. I'm in hip hop. That's what I want to be a part of. I want to be a part of hip hop history. So yeah, that's fine. Like I said, I will take that l because at the end of the day, I am who I am and I got so much more going on. So why so why are you even bothered? But you don't have to take the l Quiet, that's why we're

talking right now. I mean right, what I'm saying, that's what I'm saying that never take that out quiet, But in hip hobably you have to. You have to because because now now you become a threat. Now you're aggressive. Now be aggressive? Right right? Yeah? You better? And what they do, what they do? What they do? Okay, I'm better. Yeah, but what they do they fire you, and how are you underling? And they've done that. You know what you do, then you remix your career and you keep it moving down.

But then then it's hard for you to get back in. No, No, I don't want to go back in. I elevated. I moved forward, not to everybody. Is that for? Well? I don't know if Sweetness remembers or nose or remembers. I worked just like you. I worked every we work. We worked actually the whole company. The whole company, we had every account under the sun. I admire that. And then you guys know, I'm sure you understand it as the industry champion team right here. As the industry change, the

different underlings to undercut. So if you did it for a thousand or a month, they did it for eight hundred a month. And then and then it started shifting, right and the people that you kind of like trained and helped them and show them the way. We're checking your accounts. So what do you do. It's either one which I wanted to beat all the asses, and then you just keep it moving and just remixing into another career, do other things, other things. You know what I'm saying.

We still kept other accounts, but that's that's the type

of career that we chose. That's the hold. I want to ask you a question, when did you stop and say, you know what, I can't do that anymore because and and and in our world we still doing that and we're still what you say, like you don't even know that transitioned from being a record promoter to im now I'm a DJ manager And I know you had a conversation one of my DJs, and he was like, yo, he actually thinks he's a great ideals Like absolutely, it

was natural for us because we've known each other for so long. But let's let's be real and let's be business with us. We know that I'm only as strong as you and you're only as strong as me. As we keep our positions together, I'm gonna use you and use me, but let's be real with each other. What you're asking me right now? Back to my question, what made you say I don't want to work? It was never about not It was that we were we were we were doing something. It made money. We had a

recession in the United States. When the recession happened, you have to look at the economically. Was it's not just the industry. The industry was suffering then the recession at this time. Yeah, well, I mean I'm always a DJ forever. I paid my dues as a DJ. Some my motherfucking DJ. You know what I'm saying. I did in the clubs every day for mad years. So get through the recession. No, we were the only people. We're the only people that

you can hire. Like. We made it a point that when you come into this market, when you come into this lane, when you come into this label and the music business, and in this city, the only people you can hire is this person or that person. But to what he's asking me, though, not to cut you off, but to what he's asking me. What the recession started to make people the underlings, like you mentioned, undercutting the people in the market. And this I'm sure it's happening

market wise nationally. So the young dudes that were the interns or whatever of all the promoters started saying, you make a g I'll do it for five hunted. So what happened was I can't do it for five hunted. And then when and then there was a shift of the guard. People from the labels started moving around because of the because of the recession or because of some other ship started shifting. They were leaving their positions. And when people leave positions, they started looking for other people

who are gonna be loyal to them. And so all that shifting it happened, started changing the money, changing the accounts that were coming to us, and then we all had to make What was the year that you just said no no more, no more working records? I know if you call me right now, say will what are you pay? What are we doing? But to be fair, can you really deliver where you delivered five years ago? And that's my point. I will never point as to what I was saying. I will never do anything that

I cannot do. Honestly, I get it. I'm saying that we've cornered the market to the point it's like, if you want to go that route, we're the only one's that can do it. And that's why you gotta pass where he passed at the end of the day, point keep it going. What happened was what happened was the street team guys became executives, so they forgot about the beginning of it. Absolutely the conversation of the DJ now their conversation is with the p D and the empty

It's not about yo, did you hear this record again? Now? Is I need these slots? What? What? What's what's gonna cost me? So it's a different conversations with the guys that started all the guerrilla marketing. They're gone. There's only a few of us that still believe in the beginning of the roots of the ship. We're gonna start. We need to start beating up DJs again. Why would and I'm the one does it. Why But you're blaming the wrong wrong, You're blaming the wrong d You can't do that.

They've done that because look, as a businessman, wor you now. But as a businessman, we work multiple artists, so you have to pick and choose your battles. So I'm working for deaf Jam and working for Epic. I'm working for Universal Epic. Epic got a hot ass record right now, but def Jam is cold. I can't beat you all because you working You're not working with records. But say, yo, right now, I'm working with you. But that's the game.

You can't do that. You can't do that. Okay, right here, we don't tell me you got you, but but you got tough skins. But that's what But that's why he said when bitter, you don't put plug my artist, and you can't do that for you. But that's the funk, whether it be m d's or p DS being honesty,

there's something that I call the industry talk. They will tell you what the funding to tell you to get you the funk out there back for that one point five seconds, I got you, my dog whatever called sweetness, you got me whatever whoever. But what you're doing is when you're trying to get on a round the record. You know, my favorite line is you know I like to be yeah, but this is the thing. I'm good.

There's the thing about it. As a music executive, you have to keep working the records no matter the ups and downside, because you can't get caught up. You can't get caught up in the label. You believe in the know how to work the record. You have to keep going. Didn't even think psychologically. But if you think psychologically, I bet you. I can ask everybody in this room and ain't know one radio commercial one a hundred phone one

pain consistency. And that's what I'm saying, like, if you consistently, here's something, even if it's just a course, that's what we're programming. That's what I'm saying that that's programming in the brain. But that's what we do, even if the DJ just plays the chorus and that's all they recognize when they hear the radio. That's like Shampoo said, sometimes feje someone she's saying right now, that's real, that's real,

that's real. But I'm in saying that science. What you're saying to science, which is why I know for a fact, like if I know if this DJ plays it at this, that's why I tell I was like, all I need is thirty seconds. I don't care. On the radio, we only need a minute thirty second for it to register. But I only need thirty seconds for somebody to be like, I just heard this in the club last night over that you had it in your pocket? Has a gun you were doing? You had that? You just got pat Okay,

I'm sorry, No, I do have patience. I'm in the club. That's why you don't worry. You don't know. But I've been in the clubs time out. Listen, I've been in the club. If you want to hear about patients. When I started working ten minutes ago with y'all, and I can't, we say no, let's speak from with Eddie. Eddie was here because he was my comp He was your mentor absolute no, he was my comp nobody. He was also my teacher. He was my love. He was your son,

say hello. He was my son's saying say something. But mind you, I had to be in the club. I had to be at the club, forty pounds of vinyl on my back at ten what are you fucking? That was good day, That was a good day to day vinyl, that was good good. That's a difference, But that's a difference between how many the kitchen widow sweetness. But this is the difference between then and now. Back then, DJs appreciated when you was the record record and you get

that vinyl. God, remember that vinyl. I remember I used to do that, met and greets Oxygen little posted on your vinyl like thank you for holding me down, love you. I had my post it back back in the day. She's a girl, girl, don't forget, don't forget, she's a girl. But telling the truth like for meal, like you was there, he was even you was there. I'm sorry if you was there, we've been no. No, what you're talking about. The trailer he was, He was in the trailer. He

was in the trailer. I'm gonna tell you something for this, For the sake of a segue, for the sake of a segway, we used to have the DJ meeting greets at Cream back in the days, all of us, calid included, we have to come there and pick up records. And for the sake of a segue, and Eddie copy and then started a massive beat. People appreciated that that's when the gun and that's this superway before that, before you have to address the elephant in the room. You're an

addressed elephant with what was the elephant? Gucci for Dora? Was there a problem with Colid and who? No, man, no, no, what there is there's history, So I want to address it when we come on the show with Calin, not to address it on some negative ship, just to laugh about it, because there's laughable history, laughable history and had to do with you, and it had to do with you. That's what I think. It's hilarious. Aga, you are a

common denominator of the history with Calin. I got to relax for nothing because we're putting way too much on it. There's so much. There's so much history with Kalid and even were insane. Lately there's a magazine cover with you collegs and Iris and I said, Apps always been supposed to be the smart guy. A lot of people don't know that. Just do a lot. Wait wait, wait, daddy, you know this ship ship ship ship, I never know. I never know this sweetness years on the ball, sweetness.

I was about to say that did sweetness like came from? Did Eddie give you that name? He said, leaky Lee? Who? Sorry, sorry, it's nothing. He changed my life, he kept the real he changed my life. I'll give you. I'll give him none. Cry so what what the apps? Knock it down? Let's just don't out there. But how do you change your life? How do you change your life? He was like, you really want to another story? Yes, yes, yes, I love Miami stories. I'm gonna try to keep it as short

as I can. I got into a car accident and senior year, right, one of my home girls, I was working at another job, so surveys if anybody's from Kendall, everybody. Everybody had a job there. Right, that was my senior year. I warned I could get work experience. I got into a car accident. One of the girls that was working there, she was on probation. She was like, yo, I know how you can get your car fixed for two thousand

dollars real quick and one or two nights. Mind you that day job I was gonna take me three or four months. I needed my car. Right, I went to the club. I figured, oh, I could do this. He was like, yo, what's what do you want to do it, you have to. You have They're crazy. And I went in there and I did my dance and I was like, oh and I had a better body. Don't get it twisted. So when I went in there, I was like, holy ship. They threw so much money. I was like, holy sh it,

I could probably pay my car tonight. So when I get on stage, like what's your name? And like go sweetheart, he that we already have a bitch name sweet hard. I was like, all right, huh no yet that I'm trying to stop that cancer. Then if you get to the point, you know, I'm like, all right, fun us do sweetness. We're just sweetness. So I'm in that bitch. I'm making stupid money. I'm move out of my mom's quips. I'm like, all right, I can get my own place.

I'm eighteen years old. I'm doing work experience because I get out at twelve o'clock. Right, So now all of a sudden, I'm going to Oxygen on Tuesday nights. That ship is popping. I'm buying exactly, I'm buying, right, I remember, come on, be absolutely, I'm walking stripper friends right and we're all buying bottles. At Oxygen at the time, buying bottles is like a hundred dollars New York. That movie

we end up making a movie. And finally one of the promoters, his name is Asa, he's still around and I was like, Yo, we've been looking for a female promoter. Do you think he sounds African? He like skilling curly here. I don't know what that is. He avocan is I wouldn't say, with it more Jamaican Haitian. No Jamaican, y'all make it yeah, make it one a while, yak let him train in the building. Yeah, continue, are buying for a female from one I'm like, what Domai? Whatmal I

ever said? Make sure, make sure, make sure for the listeners and you're strictly audio podcast. I just want everybody in the podcast to know that I am the only female in the building. No, there's one other gigs. I'm not told this story and motherfucking tech years for everybody whoa so it's been hurting you, so listen. And amber Rose is not the only one like to started out. She gave us a super story. We can't talk about that because I made it a point to be fair locally.

Fatness Night don't. We're making your famous. Let's come out tomorrow. What's your Instagram? Shampoo and ns? What is your joint? I don't know. Come on, before you do it, do your social real quick. If I get like a path to follow tomorrow, man, what we do we do tomorrow? We're not putting this out motion is d a real sweet a go on shampoo y NBS and some motherfucker right shout your ship out? Ship is uh for a few good man productions? I love. Yeah, that's your Instagram.

Now you got ll give him the company. I'm just starting. Man, I said, you're rated Instagram, You're ray. You have something you follow. One thing, one thing I know we can all agree on. One thing I know we can all agree on at the end of the day, all your artists, all you artists coming up, hold on, hold on, hold on, hold on, hold on. I know one thing we all could we we all could agree on. All your artists

coming up, and all you artists that's out there. Don't forget so laughing on come down by I'm still there. Wait up for giggles. It's so fast, happen so strong, like a ball, tiger balls. You know it's not the time,

no fires on. Alright, guys, guys, please come it out like what I was saying, one thing all right about my friends what we do one thing, one thing, one one one thing that I just want to make clip for everybody and all the artists coming up and all all this is out there, it's always the guys that's on the bottom that works, and that works the hardest for you and the times you don't understand the sacrifice

that these people are putting out for you. So for all you artists coming up, give love man, because these people that you see on the way coming up, you see on the way down. So always remember that, you know, I mean, just always respect everybody that's always at the front line for you. Just because you know he ain't in at Mr Child's and everything with you, don't mean that he's not putting in that work about respect everybody you come across. Facts that I'm saying, because you don't

know who that person is. I'm not no, I'm good, I'm good. I don't want to come you know, say say it to the people, saying to the people saying like, yeah, you can respect them to come across this strange champ Chapo, tell him tell him what artists about that. I feel like coming right back, right back, price up. I got old school beef. Yeah, I mean you can come in and you like you remember that her posters when she was trying to come ripping sweeteness did not rip none

of my posters down. Even that's facts. Let's be Claire. She said she did made right. Yeah, I'm confusing that time I see her, I don't remember that ship down. And at that time it was dream all the time. It was different times, different type of time. Baby. I always said, your sweetens, you just said you ripped them down. No, you know that was the type of you're not lying, lying exact tag a ball make you think that yo, I was that was me? Na. I think you told

me you caught her one time. I remember, I remember, I remember to talk about homeboy. I've never seen that he's making that one up. But I'm gonna roll with the story. I never sorry. That just came up in the show now for all these are the motherfucker guys on the front line man expect the game. Welcome to Play, a new podcast network featuring radio and TV personalities talking business, sports, tech, entertainment,

and more. Play it at Play dot it. We're back to Drink Champs Radio with Rapper and R and dj A. To name other street team people that's out there that's doing it for other people that's just behind the scenes that's doing it. How about this, how about that. I'm gonna name a couple of people that's not stars, but that work behind the scenes from various different labels, various various.

I think the various people don't forget it. All right, all right, you want me to start, let's go and then all right, so when I say the name, you point to the person. Okay, okay, I'm with It's is just like a sance death and he's alive. Russell Simmons got shampoo hit it. Two things off the beginning, the Godfather, verything, anybody out you're in the game. Just one person, Just

one person, okay, okay, okay, let the one person go in. Julie, Julie Greenwall, when you know it back you fucking slapped his neck. You for a body. I think you've caught you. That means never cut never cut the check, and cut the fucking cheese. What's going She's a very serious person. I think he's a past question. I think it's a FASTI question. I don't know, complicated. Next one, next one, next one. He gave a thumb. Next gotta street chance, We gotta let go, we gotta go, all right, very one.

Someone someone of the great same game. I love Julie Guo on myself, Me too, you too, Come on, guy, I don't know. One of the great of the game. Okay, let's come with another one. Sean Press, Eddie, Sean Press real read, one of the best in the game. Respect the shop boss, great on the on the music tip. I don't know whatever you want to give it. I see a lot of people like I respect more like jash Bow from Rock Nation. Um wait, wait, wait when

you're talking about Press, definitely okay's been a war. This makes us a loose to DJ like President Stage. It should be working records like one of the best in the game. He's involved. Wait, hold on, I got one, Kevin Black, No, no, no, no no, it's not it's not your turn. Stop the way it works, it works stopping out this called Okay, I had a good one. You sucked me up. Damn Oh, I got one. Ready, Hold I think I picked the personally, you picked the person

I say the name Rob Love my uncle. That's my uncle on the g stop. I want to I want to get everybody. You got to remember that difference. Okay, I'm gonna start with Shampool there, one of the great the person I always wanted to copycat, the person that always made me go hard. He's the first guy that I came to Miami. He had fifty young little motherfucker's pushing the school to tearing up South Beach talking with Orange.

That was you behind my whole and he was never Rob Love fact talking about and it was wearing a shirts and it was exactly and that he actually what I'm saying. But that was memories that made me be like who came up with that made me be Rob Loves when guys? That made me be like, yo, I want to do that? That's dope. That was when you was You're throwing me in this. I'm behind the scene, guy, I'm making up behind the scene guys, I'm ain't front the scene guy. Actually, I got Rob No. I gotta

say something about Rob Love real quick. Went to the office. We worked Tommy Boys when he was on the beginning from the beginning for Death Jam. And when I went to death Jam, he actually suggests that you need to get these guys in Miami. Makes a noise for that guy when he signed to death Jam. I don't know how. I mean, it's it's real to a degree because I saw the picture framed in in Rob loves Like office. He's there wearing a HP Crazy Good shirt signing the papers.

Got damn. I got damn. Part of my left real time. So that's anybody else story. I got a roup story. When I went to death Jam. He was like, Yo, we're going somewhere, and I was like, what you're talking about. He was like, Nana, we gotta be out. I said, I'm gonna producer. I ain't trying to. I gotta show you how radio is. I gotta show you how it was. Keith Murray I never forget. And we went out to Philly. So soon as we entered, you smoked us. Okay, it's

just natural high music. So then we go to Philly and we entered this radio station. So me and Rob Love go in and Keith Murray's in there, and we walk in. We see nobody and we're like, what the funk, where's everybody? But were hitting guns out so outside and feeling you know what I'm saying. This little midget comes yo, and I'm like, what the bus gonna keeps like? Yo, what's up? It was a fucking midget and he just taught me. He just taught me MiNet. I don't think

you say that. I don't think. I don't know what I mean. Little people, I didn't. We don't stand by his words and drinks. So I'm like, what little midget, I don't little I'm just saying, just taught me that you don't just focus making brackets. You know what I'm saying. They're not mad at it. The next gotta be careful at the next level. And taught me like this, it is not all about just producing. I need you to see how to work records. I need you out these

artists go so you can late when you created. So he went the extra sta. You know what I'm saying, strength and you know what I'm saying. So we can't say the executives don't do that. You say, little people, shout up? Are you going in again? You put your back people, take a little class of wine. Can't next? Next? Next, So Sean pays the Godfather shut up on one of the best one one one that did it, one that did it the best. Wish you would have not left music.

I asked him one time about you what you're thinking about this, like shampoo. If you don't got a wicked jump, shutow or left, don't talk to me no more. What do you mean by that? Meanwhile, it's no more music normal music teams like Packs was the original man the original, he understood it. That's why that's why mans Man, God blessed man. When Packs was in the game, nigga was just getting money because niggas guys was putting hood niggas on to show them niggas get money in the corporate world.

Like niggas wasn't doing that. Be guys was doing that. Like I was, me and Motherfucker's on conference court like who are you? Yeah from sounds I'm saying, like like Begas was one of them dudes man that understood that you need the streets. Uh, you know what I mean? And that's gonna be lost hip got fixed to it and questions. Of course Bax native, so you know what I'm saying. That's another thing too, Like he went up, he worked his butt off, you know, asked to do

what he had to do. And like every time he came up, he'd take two people with him, then he'd go back and take another two people. So he created his own destiny. And the kid is still alive and he's still rocking with one of the best. So shout out Togs on the real tripe sweetness. I mean, he calls like me to make sure with Shampoo that I got my job at that champ. Right, I would always be grateful because I worked for Death Champ. I remember seeing l Coo j Rihanna and I'd be like, that's

then I want to get into a music business. I don't know what I'm gonna do, but I want to be in the music business. I don't want to be famous, but I want to be behind the business. And Shampoo and him they gave me. She took, So you took LEXI spot here I did. Yeah, no, no, no. Next was after us. But what happened was that I said it earlier. I said Lex Lex was always king time out, time out. We were rocking and rolling out. We'll all respected Death right right right? X came later all right,

I don't know what that means. That sounds horrible. Not Alex was was wrong game, but the thing was like I was, like I was saying earlier talking about Lexmotion, what what what happened with Lex? Alexus? It is always like Lexus, that nigger. What I was telling, what we were talking about earlier, lex wasn't focused on the beach no more. He was moving on. He just not Miami number one. But I'm just saying. She was saying that it's not the labels at the label, they look you

have label on to know that. Of course she's been moving, She's been moving right now. No, but I'm saying to that when what happening was alexis still doing his numbers. What I'm saying is that lex was doing other ship radio. I know that, but I'm just saying that Lexus, that nigga. Man. Alexis that nigga. What I'm saying that that sweetness sweetness was doing other things that Flex wasn't what was in the point, I wasn't camp. I'm trying to explain this

is because that's how we're going through respect. You're coming from the New York angle. This is the streets in Miami. This is different, different streets in Miami streets. That's my button. He know that like his fan cool, but the streets of Miami talking He's so cool until you need he cool and teeny answers, Yeah, he's so cool, and so you're wondering, like, why isn't my record doing what it's supposed to be doing. I don't know where we at, but I know we're in a deep sea. Baby him,

but can I take some real quick number. I want to say something real quick moment with all he's doing wa Haiti and I'm in Haiti to my brother and I'm not even With all due respect to everybody involved, this is is so cute. Yeah you sweethe come up, Relax, relax and you co sign me or not. I'm gonna say right now like we had, we had a lot of We were doing the streets in Miami, crazy c HP marketing promotions and Eddie Giggs right here because I want to give him his props while he's right next

to me. He helped. The sweetness is the Lexus is the world, absolutely, and they all people that were under him in terms of learning the streets, absolutely, and I give that ship. When Eddie calls me first ring, I pick up. I know where I'm at and I'm not. No, it's not where you're at. But I'm just saying, we gotta pay homage all night. If Eddie, if Eddie calls

me and texted me, don't ever listen. See, let's can't get into half of these class And we learned from the what was the old Street Team games that I like that though crazy next motion, Man, I'm gonna take advantage. It would be nice shout to keep going the one, next one, next one, next, next, next to the next one, next, name my show age or maybe not because everybody might be down. I'm gonna have to say the record label just to not confuse the name Loud Records. Buddha, Oh no, right,

Big Pun. Big Pun was the dude Big Pun that was the one of the dudes that you know Buddha. Buddha was one of the the dude that I never knew you could put up that many stickers in the world. Buddha was one of the niggas man that blew a big pun by putting up stickers, and that he was the original one of them niggas that was like I watched them niggas man him, his brother, you know, Gobby, all the man, all of them man all like like a lot of people don't know Elson and still shaking

up killing it. Used to work with at V I record with Al Bazzaro. We used to check this out. Me used to go take cabs with Fuji's, the Fuji's. Everybody promoted damn record and jumping. In a matter of fact, I'll even take it more back. We was at Summer Jam and we suck in White Cleft with me and Fat Joe. So everybody needs assistance. That is about but but though, That's what we're saying is we don't have those type of exacts anymore. Those exacts and respect to

those people that did what they did. Those exacts put niggas on These new niggas. They ain't looking out for nobody but themselves. They're not like, yo, I see what you're doing. And that's fine because in two years, what we do is we just keep working where from the block and every artist is a whole right. Me and Shampoo are the pimps. Shampoo is the pimp of monthuck in New York on the pimp of Miami, and they's a artists on every block. Like cohol always heard, the

jobs reconnected to art City. Because we don't fucking leave. We feed our city. I don't have to be a champion. You don't gotta be nothing. We keep motherfucker's a lot. We pay the rent. We help them do everything they can do. Better man the words, just to be better. Wanting to be a businessman. I want to be shot like DJ A fact shout out to him and I'm gonna plug that in, Mr, exactly. So it's not just about being a DJ. Is about being a business exactly.

Because I've been working me for ten years and you was do you feel me? Look where you're at. Support your man even when there were nothing to something. But I live on Sunday, every Sunday. I'll see Stevie jam on Tuesday. But to say, but to say that what I was saying earlier, just with y'all every yeah, you come from the old school executive mind, Like I'll come up. My man is still with me, you mean, That's what I'm talking about. We don't have that no more. No more.

Ain't about like yo, I'm moving yo. Yo. They got this position right here. Let me let me put my man in there. But we've always been like we still got a team. That's what I'm talking about. It's look like this is beautiful. This is what hip hop is about. If you win, your team win. But these new generations they skipping steps then think social media, so they cut everybody off because they don't know what it is to be loyal to somebody. They don't know what it is

to be loved, she says. They don't know nobody's social media. They skip stats and because I don't want to I don't want to do a record And in two years you're nobody because I'm not gonna see you and tell you, oh, this is the next great idea. Fuck you your artists. Tell me what the next great idea is, and let me tell you what I can do with it. That's the point of being a marketing director. That's the point of being in the streets. That's the point of keeping

you connected to the streets. So you want to keep social media, but wait, wait, I want to seckway this or something else. Hold on, hold now, wat to social media? To social media? Take this violent baby you've but you don't really pick the money. I don't expect that. Let me show you show you people how lonely. Let me show you this at his new age, eat my at it. Have used this media plug my nigga. I was trying to serious, but to use the n no loves buddy.

The point if you want to try, when you want to relax, I don't know where we wait, why they can't? We just got to cancel. Everybody's going to relax her now, please? Why get bored always? Since he wants to be as I had the father. I'm like, no, he's come back tomorrow, come back tomorrow call that. No no, no, no, no, no, you don't ruin him. He's still working. Nor's gonna be cool or later sometimes right, shout out your jobs working again where you work? Foul so jam yet big what

up niggah big conglomerate to write? Yeah dam him no best bust rug Happy birthday busting run. I saw the picture live. How was living? Birthday, Biggie, fantastic times my brother, Happy birthday buster once again? You know what I mean? Well, um, there's a couple of other people birthday too, uncle Wise birthday coming up, Big East Birthdays Wise happy day coming up. We flew out to Virginia, all our people and we spent his the birthday with him. Um uh so happy

birthday wash Yeah, Wait, what what's going on? Thank you Avalon. You don't know about me, so you know, happy birthday to uncle was well two more, I don't got the more week, right, is incredible. He's incredible, bro. I just keep seeing more coming this way. This is an incredible show in the world. We had you on the icy episode. Yeah, thank you friend, we had you Daddy episode. I want to thank relations to y'all. Keep more winning. You don't

believe you know what I mean? Just again and again and as real motherfucker's door, keep putting off of the city called me, he called sweetness, he called my nigger read it, motherfucking all that, and I appreciate it, man, because a lot of people like us, we don't get that proper shign. So you know what I'm saying, We sometimes we need to behind the scenes and behind the scenes. And no reason I'm saying, you don't tell you. He was like, Yo, come through my radio shoe eight o'clock

be there. So I'm like, all right, I'm coming through. I'm not even thinking me. She called me and was like, Yo, I want to come with you to Nor because I gotta teak to Nor about something, because I want to tell you about it. You know, before you before we get out of here. I have one thing. I wanted to get this out. Got a piece, No, I keep talking, No, I wanted to do. I wanted to hear something from these guys right here right, an experience when you was promoting.

I'm gonna tell you something. I'm gonna give you the example when Pun died, right, he just died. I was just about to take a piss right now, now I got to stay. We were working for Echo Clothing. Right. They flew us out to the Puerto Rican Day Parade in New York, right, and they had a float and they played for the first time to everybody there, and then it had us passing out the Pun towels and it was on the floor. Was Fat Joe Raima and who else anybody else Cuba that was I can't I

will never forget the energy that I felt there. You know, they played like a hundred times real talk. We walked out and every time it played, it was like the first time I ever heard it. That was the energy that was popping right there. Yeah, it was given. I'm telling you right now, me and myself. I was out there promoting myself and it was the best experience in my life. So as a as a as a marketer and a promoter, what what experience like that did you

guys ever have? My experience was once once, once THEO Brown got you know what I mean, salute to theol Brown when we use the t VT. He got the job at def Jam and he was like, Yo, we got this new artist name Jule Santana, Uh, new artists from Atlanta called a Snowman, another guy called Rick Ross and his girl named Rihanna, and we have poster boards. He was like, yo, we need to go on this. We we need to move crazy. I took it upon myself to buy a shopping cart and we hit the

whole one in nine. This is we're talking about Jersey one in nine, route three all the way to Summer Jam. The next morning, how nany seven said, Yo, if you look at if you don't know how to get to Summer Jam, just follow the poster boards. That was a mobile moment because they was like, yo, my nigga. They just said follow the poster boards. And as a street team, dude, you you we we gotta we we get up early to put in that work. And I was that was crazy.

Never but that was one moment for me that nobody knew. It was a moment, you know, the personality just said it naturally, like yo, if you're trying to find out how to get this to summer jam, follow the poster boys, but to you like, yeah, I told you I caught these thinkers. I told you they can't funk with us. That's the excitement that we don't have no more. But that was a moment, sweetness, what you got. I'm fine.

I'm not was listening to him because I was like reminiscence, Like I was like I remember when it was like it's like twelve postes up the pole, like you weren't all black, Like it's like a whole like scheme, Like you gotta like you know what I mean you you was asking him like the best moment of his was racking promoter. My moment. My moment was met Eddie, my baby Eddie. I love you wherever you are at. I don't see him in the room. Listen, Eddie's my guy.

Um um, my best moment in hip hop, there's gotta be one. Buster called me like you got you gotta understand Like when when Buster called me, I was I was about three years seven, seven. Yeah, no no, no, no, no, no, three years from now and it's been almost twelve, so nine years in the game. And I was called by a record label rep who does the whole nationality. His name is Shadow, and he was like, Yo, busted, Yeah, shout out to Shadow, one of my biggest mentors. Yeah,

like Busters about to call you. And I was like, for what, Like what's going on? And this was actually, um about a week and a half before Revolt, the first Revolt, not just Revo, the first revoltwork. Yeah, like the whole Miami conference. Yeah, and it's like it's gonna be in Miami. And Shadow was like, I've had I've called to other people and they're the one they represent.

They said that you're the one. He's like, but I don't know how Bus is going to feel about a female, you know, trying to get a record played in the standing. It's like, just have him call me. So when Buster calls me, honestly, I didn't believe it. I don't know about him. I was like, all right, Shadow, y'all cute, hung up and calls me back. He's like, Yo, you're

sweep us from Miami. You work records. I was like, yeah, I was like, yeah, he's like this this bust the ROMs, Like I all right, I hung up with you on the first time, so talk to me. He said, So I got this new artist him was Oti Gens and we got this Coco record. I was like, all right. He's like, so I've never really hired a female before to work records. Uh, Gorilla wise or whatever? You know. I hear from Shadow that year the one. I was like, all right, yeah, I obviously talked a lot. He let

me speak and he was like all right. So the check came in the next day. O T came into the market with Buster and Buster was like, whatever I gotta do to make this nigga popping, I'll do. And I was like, does that mean that you're gonna get on the mic? Understanding like mine, this is a living nudgeon. This is somebody that's had the hits for years. Like for him to say I'll do whatever I can, I'll do whatever I can my for my artist was a big deal to me because I've had artists have been

signed to other like ludicrits. I haven't had other small world signed to other big artists. Little Chris, like little Chris, you said like little Chris, like the artists that they want me to work sound records and they're signed to a bigger artist, like little Chris, You said little Chris and was going to say Buster put out a lot more effort than other bigger artists. What are they for their artists? And that was the big thing with me. I was like, yeah, you're signed to this person, but

what is they doing that. Let's be real Zoey dollars future like then and we completed my point. My point is the best for me was the best of hip for me was living legend. When a living legend says to me, I wanted to do whatever I can to put this and trusted you, somebody that I used to do, like Coreygraph dances to in middle school and calls my phone personally until me, whatever you whatever you need me to do to make this happen, I will do that.

Stare crazy, right? What was that I would? It's like you let me hanging you listen, we have fun tonight, I want to think, but listen. This is the behind the scenes of the behind the scenes, behind the scenes the remix to the remix of the remix of the remixer like other remix after that. I like it buy a big ball times two times seventeen. You like you talking to the piece, talking about and a lot of alcohol.

Let's clarify what little pieces because because the case, people think you're taking one on one not even molly ringing all that bitch boy, that was definitely good old days, good old days. That's good. Isn't a bad I'm too old to do that. I don't know what my left leg's gonna do. Isn't a bad man, all right? I don't even know what this one skin? Im a bad studios, you know, sweetness, shout out? Hold on, hold on, sweetness, Ain't you like conglomerate like director senior marketing rat it

all what you're doing right now? Submitting like crazy? You know what I'm saying, fighting with these this war, submitting, telling about submitting records, be submitting crazy, putting on younger niggers, not frying like I did the beat. You know what a bigger big MC so like you gotta give back and you know what I'm saying. And you know, at the end of the day, I learned in this game, and my father he told me how they pay you is how they respect you. So if they paying you

the respect, you shampoo. Still working. Records got conan new artists, pay pay attention, lookout phone, we got my nigger TV dot dollars female artist Brooklyn and we're just working man wine Vas Records. Man. Just kiss kiss, keep on the lookout. We're working and I'm still working Records, Death Jam Epic. He one wanna Atlantic, same same around. He wants still work. He baby shout the gab he because she used to be at Death Game. What's her last name? Gabriel? Uh, yeah,

she's married this game. I got love original and bigger same dollar. Yeah, I love um quite girl. Correct. Yeah, she used to She's the one deaths to be the jam at that definite damn. Yeah, that's my pet one. Yeah man, big up. And I wish I wished when I did business eat once she was there. Um, but hopefully we can take us to me and m Alan Graham.

I owe him something, so I got him, you know what I mean, do one record album, gotta relax, give a little pace, a little bag for later, a little pig and you gotta and you listen even when you take a little pace for now, you gotta always remember, say a little bit like that. Find all your favorite movies and shows faster with Excinity, just speaking to the excellent voice remote to search across live duty, on demand, even Netflix and Prime Videos. Now that's simple, easy, awesome.

Go to Exfinity dot com, call one, Exity or visitor store Today restricts to supply