Episode 260 w/ MC Serch

in O R? What up is d j e f N? And this drink has motherfucking crazy, motherfucker hill the hour and all that goddam makes up. It's lay right now when you're looking at drink Champs and you say that when we started this show for we said we wanted to have a show that we, you know, salute our legends and salute them now, not to salute them when they in the coffin and all this. And when you look at this brother that's to the left of me, not only is he a queen's legend, he's a New

York City legend. Not only see a New York City legend. He's a hip hip legend. He had stood by the culture and put the culture on his back in many different scenarios. I remember even had a daytime talk show. I was watching that too. He was like the Jenny Jones and he kept hip hop. He kept hip hop. He was having to suit somebody keptin hipop. He's a part of a legendary group. One of my favorite songs of all times, get the gas Face. He a part

of that. He later on wanted to have a solo career and then had success putting on want of arguably the best mcs of old times. After that he went on in and started doing radio. I heard he got a podcast coming up now, books, all type of crazy shit, hustling, even white wrapper shows. HM had to do with everything. I can keep going. So in case if people don't know what I'm talking about, we're talking about the motherfucking hen see mother Side. You are truly all around hustle. Hey,

when you're from far rockaway Queens. When they guy wanted to do it, goddamn makes its out to get it. You gotta get it how you get it, you know. But I hold you uh flowers because I'm able to do my podcast because it's a success that you've had it, so we're able to you know, create you know the time this podcast company because of the successful peopack What's the Beautiful Thing especial that once again you know you ain't drinking the search is how we do. Um, I'm

must bother you prefer I drink. Um. This is Champaigne. Go on, and I see that, I think you should go with the rose Rose. We're gonna be gold after this. So let's let's let's take it from the beginning, right the beginning, when hip hop first came on the scene. Um, you started out as a third basis that well, no, no, no, I was I was a solo battle MC. Yeah. So when I um, when I was coming up, um, you know it was it was just so you gotta imagine

taking the A train from far rockaway. So when I went to high school, uh, music and art on a hundred content that's okay, yeah yea. So my favorite group that I heard in the street on those cassette tapes was a group called the Kango Crew. For MCS had little skits that they would do around like uptown and all of that hill billy girl Indian girl like funnition

and it was, you know, four dudes. And I went to my first day at high school and I went to the lunch room and I see the cipher in the lunch room ain't giving the regular cups, Mrs Mr Lee get a regular cup head. And I see these dudes running around the lunch table. So I go stand on the lunch table and I see these four dudes and they're doing the routine. And then they got old and matching colored canoes. They got to the teamers shirts.

And the dude that was next to me was like we had a big brother, Big Sister program where a freshman and a senior would walking around the school. So my man, Steve Bosco, may rest in peace. I turned to him and I said, Yo, they're doing the Can't Go Crew and he said, mother Funker, that is they can't Go cruise and the imps. Because I've never seen rappers in person and all heard was the fourth and fifth generation cassette tapes. I've never seen him in person.

I just knew the dude's names. Where you start strugging, please, man, I never seen a star in my life like that big and it was a guy named Ricky d who

became Sliquid. It was Dana Dane who became Send a Fella Day to Day, and their homeboys Lands Romance and Omega and yeah, and then they stopped doing that, and then all of a sudden, his dude beat boxes and his name is Douggie fresh right, and they started doing this record called Lotti Dotty I've never heard before your history right now, So I knew all the words to Lotti Dotti before Lotti Dottie Eva came out in eighty five. And this is a fact though, I'm gonna tell you.

I was so enamored with it that when I went back around my way, I knew nobody heard it. So I started saying them rhymes like they were mine. Press girl, they don't have. So record comes out and I'm at McDonald's and Linbrook coming out of Hot Skates and the record comes on regular plays it because you know Kiss FM they had then, you know shows Friday Saturday night.

And the girl that was Dan's Dominican chick who would hook me up with free Big Max, was at the counter and she goes, oh, oh, there's Ricky de Dominican always got the hook up. And the dude behind me goes Ricky de blows up my spots. But it was that indoctrination and watching the dudes, like right next to it was this dude, Jay Cool, and Jay Cool and his brother formed the Frustra mcas And before I left high school, I'm here in for e s H Fresh

Fresh Fresh, yoh, that's fresh pumpkin and all stars. You know, I was having um o c and Crazy Yetti would come into my school dating this girl in the show that they had a record called Problems Every World Today. Like so I'm like seventeen years old and I'm like, damn, like I can do this, and my man mathematics and understanding, We're like, no, you can watch it. You can't be a part of this. You're a white boy, You're a devil. You could, you could, you could, you could come to

the dinner table. Wasn't the beastie boys out? Like no, this is there. Busy boys came in because I graduated high school. So I actually graduated high school with Mark Pitts changing faces. So so I knew I could do it. Like I knew I could do it, but I wasn't really allowed to do it. So I was just a

battling scene. So I'm basically my man math and my man Understanding would have the battle all through like the five boroughs, and they were moving their little thing things right right, so they would go to lie at the flat top right right. No, not yet I had a jew from but um. So what they would do is because one of the as I learned early on was like when when people started battle rhyman, they all had pre prepared rhymes. Nobody was rubing off top of their head.

So I'm like, so I'm like, yo, that's gonna be my thing. Like I'm I'm a freestyle I'm gonna be I'm gonna come off the top of my head and be just as good and better, good, better, because i had to be ten times better because I'm the only fucking white boy out the only other white people you saw up the park. Terms as the police, I was

the only white boy, said the police. So so they would set up these battles for me, and I would show up at the you know, these little jams or whatever, and as soon as I came up the subway steps, whatever little money was being beat. As soon as they were like, oh that's MC search the money with triple like, oh yeah, oh no, we got him, We got him, got them guys, Hold on, hold is this what as like, white man can't jump like man like you? And I

was even a white man. It was the devil devil can't don't like white hell like Let's this error is heavily infused by which was which? So I don't want people to think like that. That was just it was just at that time. It was at the time this and it was a black off form and there was no The only white boy ever saw Ron ever was this kid, Lord Scotch A. K. Blake who now writes

KO like he was the first white rapper ever. So so I would come up the steps and then the numbers were triple and they would be like, ohhoa that starts a hundred two hundred three SID to be decipher and these dudes would start beating beatboxing and ron and for the dude in the project, so whoever Vandam and Moss wherever wherever they were from, and they were battedly. But there was all pre written rounds so it was usually always two rounds. It never went three. It was

always two rounds. So the first round what ever, the dude said to me, I went over my head. I would just break them down heads and I would just I would just like, look at what they were wearing. I would see what they were wearing, and I would clown them. That was my first move. Freesty was there pre written for you? They so right. And not only that, the other thing that was crazy is because I went

to a music school. When they try to do the beatbox, I'll be like, no, no, no no, I'm gonna go acapella and they'd be like, yo, what do you mean you're going on Acapulca? What you're talking about? I'm like, no, I don't need no beat acapella, right, So I would robb just off till my head with no beat. So now you know, now you got me saying sh about what you're wearing. And now all their boys are like, it's a problem, right, And mind you, I'm bought at the train, like I'm right by the train. So the

battles happening right by the train. So the second round, the dude is now shure, always sure. And now the second round comes in. Now you want to lose the white kid neither though, that's really don't want that to happen, but take it back. But but but then the other thing, that temp was just going up because now that all the stick up kids are like, whatever he gets, we're gonna get it back anyway. Right, So that's that's the heat. That's what you gotta imagine. The temperatures like going up.

So right, um so now the second one, whatever he says to me, I'm taking all his words against him. I'm like, oh, you said this, but you should have said this. So now I'm gonna turn around and make it a dis and dismiss everything you just said. Right, And now they're like, you know how to go, you know, so my man. So they would then pass the money to me, and as soon as I got the money, I would dip back to the train before the stick

up happened. So I would top the train and I was going but just one pidgeon dead away, right, Yeah, we had to get one. And my boys were smart like that, like they're going about it at the time. We're like, you know, this is gonna be a problem, and then we're gonna sun with my two boys. Because then they were sucked up the train right, like they didn't want the money to stop. So it was, it was what it was. So this one time, that's one time.

I'm laughing, but it's nothing funny, just one time. So my but like, so this happened eighty six, eighty seven, I'm a beast, Like I'm like, I got my Yeah, I got my ten thousand hours plus another ten. Right, we do this one battle my man, my man, Reggie Reggies DJ and a party in Brooklyn and I'm battling this Latin kid, the Spanish kid. Right. I think I might have been zooted at the time, Like I might

have been smoking rulers at the time. Rulers, for those who don't know, is weed, and I think it might it might have been. I'm not a hundred per cents sure, but I'm but all I know is I'm on my way to Latin Quarter. So like it's a Friday night, I'm gonna get my money, right, I'm gonna go, you know. And my man was DJ and in a park gym there anyway, So I'm like, all right, cool, So this

dude is Latin dude. He already has an attitude and I'm already kind of it's already known that there's this white kid MC search and he's doing this thing whatever. So the dude battles me typical style. He got his written and I break them, and I mean I broke them to the point where his own girl is like trying to pass me the math like, so his face is now screwed. He got the screw face. Look at it. He don't even want to kick a second verse, but

he kicks his second verse. And when he kicks his second verse, I can see where his building was and where his mom was, and his mom calls to him in the middle of the verse like blah bla blah blah, come and he pulls out a pack of Newport to smoke a Newport And I said, Joe, it's it's coincidental that your mom's calling you and you're picking out that

new Port because I'm a smoker. And before you say anything else, right, And this dude's face got great, like I never seeing a dude face get like like right. So now so now the dip happens. The dip happens. I get the money I did. It was a big collection. It was like it was a lot of money. Go to land Quota, I hang out Paradise. You know, the whole thing. You must have been four at the time, four or five. So I go to land Quote. I

come back. I'm helping the original land Quarte. I've been to the one that called down five times times, yeah, yeah, yeah, yeah, six. I think the origion was on eight single. So I come back. I'm helping my man break down his set. And at the time, and you'll remember this, as a DJ, you had to create, not even crates. You had them in this thing, a crown carry everything had a little

car sounds. So we're breaking down. It's so it's like four or five o'clock, and it might have been four o'clock an they more and um, my man said something to me. I turned my head a hip hop and the and the amp breaks in my hand and he's like, Yo, what the funk you did? I'm like, the fucking mean I did. And I looked and as soon as I looked to dude, crack him back to shoot me a

second time. So I'm like, oh, spot, right to the training and I never balanced the projects again, and I realized that I was a beast like that at that moment. The fear and the adrenaline it manifested into something else. It manifested into the fact that I was a beast, like if somebody wanted to kill me, I want to get rid of you a little bit. You worked in

Detroit Radio. Correct later though, I'm just bouncing around, So being that Detroit radio and Detroit related to Eminem when you watched eight miles, I don't bouncing around all over and man, because that's like, you know, you know what described in the first eight and you know, and this big of you know, his trick tricks your same position.

That's that's that's my man. But we didn't know hip hop was acting like that in Detroit, Like we didn't know like that, we knew it like the hip hop was really like I'm t home back to like New York was really So did you look at eminem story and say, at first, is this like a little similarities. I hadn't met him. Now. I met him when he was signed to John Scheck his label Game Records, So I heard that receiver way before I was ever in

Detroit infinite. So when I heard him, that's why he was signed with dre no way before, way before, and just before he was down the kids at Jersey Way and the first the infant he sounded like nas and jay Z, like a combination. I think. I hear people say he sounded a zy ish that too. Like he

had influences. You have to understand his biggest influence. Marshall's biggest influence was kam Like that's his favorite m So it makes sense, right, Um, But when I heard that verse, even like you could call to Marshall, I like that. You know what I mean? We don't know search space and cream, we don't know we got over here. That's not true. But you call the Marshall too. But one of the things when I went to Detroit, Um, I called Paul and I called, yeah, I see, Paul is

your man. I was just watching some interviews and read searching up on you. When you thought about doing your book, one of the first people you call it was Paul. Okay, Well, Paul was heavy and as a lawyer, rapping a lot of people in New York before he got put on correct the underground. Ye people, he was also but he was he was an m C and he was and he was raucous lawyer, you know, not a rockets, but

a lawyer for a lot of those mcs. That was like a backpack era a lot of Like the guy who designed our logo Scam get out of he rapped him and that's how Scam has a song with him and them. Wow. Okay, well I didn't know that, my bad. I will use some more respect a bad so um. I called Paul and I said, look, I'm gonna come to Detroit. What do you think? And He's like, do it. He didn't even hesitate, He's like, do it. The city will show you so much love. And M really showed

me a lot of love. Like because at the time him and the station I was working at, JAILB didn't see hatty. But when fifty came into Detroit during the unit, ever, he did a five day special with fifty. Like when M would drop something, he would come to me first, Like when M had the Benzino beef, he came to me first. Like he really, really really showed me a lot of love. And when we did the hip Hop Summit with with Russell Ye, people wearing this, I mean,

thirteen thousand people to come here rappers not rap. To talk about economic independent Nori spent twenty five minutes talking about investments and property, talking about long term investments and stocks and bonds and also protecting his royalties through his lawyer and through his management. And that was the two most important things for him, to make sure that he had proper when he was getting ready to start to

invest right. So that's two thousand three. Eminem Ever, like is that Toime of Detroit hip hop summing the only time? And he was so like it was amazing, like to see Nasire, to see m to see Nori and you know, and the truth that matter, Russell Dougie fresh Um. There was a lot of people that around because you just gave me the all. No, no, no no, I'm gonna give you. There's gonna be plenty of alle problem. I hope you got your hops because I read somewhere that you had

a choice between O C and Naas to sign. Yeah, I was at the same time. No no, no, I signed both. No choice. Yeah, but it wasn't a choice. Yeah, I do you sign the both, but at one point then you sign O C first. I did sign the first and he was on original black back to the Grilla grant. Yeah, there's a remix remixes no no, no no, so this is no so. O C was already signed the Searchlight. He had fudge pudge out. You know I loved that. That verse is one of the greatest verses.

To me, two of the greatest verses in the early nineties is obviously, Live at the Bar became a fudge. Okay, let me ask you something. Make sure what we could go back to our question Live of the barb who came out first? Yes, okay, continue story debating. He's debating, and I don't like to google. Sometimes. That got the guy right here. I'm gonna ask Google, and I'm sorry. So when I met Lunch and I met Po and I was like, yo, I gotta sign oh, I gotta

sign him ums confusion. Alright, I'm sorry organnae confusion. I'm talking like we forget. You gotta know we like people watch if somebody wants to Google. We got so I signed, I signed O C and then um. I was in the studio working on my solo album and Percy p to Rid Love oh Nas came into his studio with my man Rob Too, low Reef, Daddy Free and Stretch and they all came in and we were gonna do back to the Grill. Regardless. Back then, it really what's

gonna happening regarded um and everybody did it. Oh not Cannelli was there too, sorry part of me, I got them left right, We're in the building, got the way Live at the Barbecure it already came out right a playoff of that, off of that song. No no, no, no no, no no. This is now when I'm doing my solo album. This is like three years later. But it's not because because Live at the Barbecure is back to the Grill again, because we know that's what it is. Not no No.

We had a song on our Cactus album Kicking in the Grill, so that's that's what was on right. No, No, kick was Chubb Rock. That was my back to the girl from kicking in it because when we did shows, that was one of the biggest, like when we did Kick Him on the Grill on tour, Like everybody loved that record. So I was like, fucking I'm gonna do back to the Grill again, but I'm gonna have other people on it and read hot love tone was already my man like so he was in the lab anyway.

He wanted me to manage him as an artist, not as when I was when I was when I was in the SUV P when I was a wild pitch and I brought oh, one of the records that was already there was Third Eye, and there's a record with Jess Jess West that we had called put your Boots on. Let me tell you something. I was so fucking happy to be a wild pitch because I had O C, I had Jess West, I had cool Keith, I had large professor, and I was just about to put out it will matter like I was about to be the hottest.

So it's like my mom, so we go. So we're doing back again. All those dudes come in. Na stays behind everybody. Agnostes tells me, he's like, yo, I'm about to sign my deal at Warner Brothers. I'm not sure I can be on this single. I'm gonna rhyme anyway, but I'm not sure I can be on it. Personal p and A ridd left. They also said they had deals they didn't know if they could be on it.

Always down with me, so it was gonna happen. So Na stays behind, and when everybody leaves, Nas tells me, like, he got this deal he don't feel right about and he wanted me to take a look at it. And I said, I can't. It'll I can't like it's legally legally, I can't do it, I said, but if you sign the Searchlight, I can help you. He goes, what does that mean? I said, it's simple. It's a one page agreement signed a Searchlight production deal, production deal. I'll furnish

the album, I said. I won't take any money, I won't take any advance. I'll make sure you get the best deal in the world. And then on your publishing, I won't take any publishing. Let's take a five percent admin fee, which means I'll help to publisher administer your publishing to make sure people don't use your ship in the wrong way. So you're taken care of and you'll keep all your ship. And he's the one page agreement. He goes, all right, I gotta think about it because

he's seventeen years old, you know. So he's like so I was like, oh, he's never coming. He's not, like even I knew, like in ninety three is gonna be the greatest m C of R of all time? And you know this of a one verse off of one verse and that one verse one on credits at laugh at the barbecue. Let me put it this way. When I heard see Ann's first album, no not, I need you. I need you to hear this. I need you to hear it, need to get it. When I heard the war report and I got a call from the Levine

to war, what I did it for free? I worked that records free. Give you know what I'm saying. So the next so the next day, I'm in the studio working on back to the Grill again. Na shows up a jungle broblem. They throw four blunts on the table and he says, explain this to me. So I said, this is how it go this is how it's gonna work. This is how it goes down. I'm gonna shop your deal. I'm gonna go back to you know those guys. I'm gonna make sure that they do the right thing if

that's what you want to beat. But if they don't faith. This is before faith. This is stretched on strong and Rob and reef at Big Beat who offered him to deal first, that's the deal. He felt funny about that Big Beat right to me right now, I'm not moving got because but who's that Big Beat At the time, just to understand that stretch, you said, stretch Stef Craig Cowmen was he had of big it was his labels. He's not an Atlantic, it's part of the Atlantic system,

but he is. He's got his own imprint. He put out the double x posse. He was putting out the artifacts with Reef who had signed those groups, and they were going to sign NAS. So we we we just get to smoke in and chilling, and then he says, you know what, I'm a funk with you signs the paper. The next day I go to a Reef and Stretch and I said, guys, the deal you offered him is the same deal that I signed in It's not it's not a good deal. It's he's the greatest m C

of all time. You know. You don't even need to hear anything else. Right, And Reef and Stretch fell some type of way about it, and I understand that they're like, yeah, why you getting involved? And I said, look, he asked me for my help. When you guys left, he asked me for my help. I saw it. The deal. It's the same deal that I fucking signed to deaf Cham in eight which to this day in I've never seen a check, I've never seen a royalty statement, I've never

seen publishing. I never got shipped from fucking left hand records, I mean deaf jam records, right. So I said, I can't let him sign this deal. Just tell just make the deal right. And they said, well, how do you make the deal right? I said, removed the publishing when if you want to sign his publishing, that's a separate deal. Bumped this up, bumped that up. I stayed there for about five hours because they were my man, that's my friends.

And finally Craig Common through those guys, said we're not changing the deal. I went to Russell next move. I went to his apartment on four and broke. Russell says to me, he sounds like g Rapp and g rapped on selling no records. So I'm not interested. Gone. I went to Columbia and I went to Faith. Faith didn't let me leave. He signed an amazing deal. And then once I left that deal, I went to Zamba Publishing because I had a great relationship with Richard Blackstone who

was the head. And Zomba is just correct me from wrong, isn't that drive right? So job is the record labels. So I went up to them and they said, how many songs are you gonna have on the album? I said, probably twelve, right, He said, well, you know he's only get paid on ten. I said, okay, fine, But they gave me a check for Naza. I went to forty side because one thing Nah said to me. I said, what do you want? He said, all I want is

to get my mother out the projects. He said, if you can help me get my mother out the projects, we could. I went to see him with two checks, with three hundred thousand. I said, move him about the projects. And Amatic was was born from that day. But it was like after the end, one more noise made the library of converts. I'll tell all right, So now you get the chat, right, you guys get the chat all right? Now,

how does the actual making of ill Matic start? Because when we google you, they credit you for a second producer. It was written correct, all right, So let's just stay on ill mad. So it was really simple. My my role was really simple, make everything easy for naz all I. Obviously I could not help him make a record, like that's ridiculous, right, It's like a blind man helping Picassa. It wasn't gonna happen. So all I know, I could do really is and I like it. I'm still at

MC don't get it up. So my job was simple. Whatever the producers made, I made sure that the samples were cleared period. Okay, search, I just want to stop you for one second, because you know, when I say you know, I said you know a lot of times I say you know. Farrell came to me and I just knew this guy was going to be the next next guy. I just knew it. And it's easy for

me to say, but you gotta. I want you to really break it down for people that who who will never actually vision visualize the actual time era because Russell said something to you that's very vital to this conversation. Okay, is at that time lyrics or you were the dopest guy, but you might not necessarily be the richest guy. So how does this process start of this illmatic and and

and what role was playing that? So one thing I told young artists all the time is that the most important part of the journey when you sign a contract is in the advance, how many points you get from your record. NAS's first album, he had the same points as Billy Joel, and Billy Joel had been an artist for twenty years. Because I wanted to make sure that

he was protected. I also made sure that the recording budget was really low so he wouldn't have any recoupment recoup right, But I also for people who don't know what that meaning, he wouldn't owe a lot before his money off the album, I have to recoup everything spent on that. And he said it was important for them for you to get all the samples cleared. People still caring a lot of samples, which was ruining their careers

as well. Why I've never seen a check from a third base record because back then when they you sample, they would take a hundred percent and you're publishing. They didn't care if he was even paying them or was it like that. Well, if you didn't clear it, they could do whatever they want when they come back in court. That's what they're doing now. That's what these young motherfucker's is doing now, like they just sailing ship, getting court

and say just take the ship. But back then they were at least trying to take Well, we tried, we tried, but with with us it was different. With us, it was and when I say us was a team, it was my man's sake. Ak Mark Pearson, I gotta give him his flowers because I don't think he gets enough recognition. He was my GM at Searchlight. I mean so like Mark ran day to day. So Rights was never signed to Wow Pitch. It was search Light he was running.

He was signed to Searchlight Columbia, but for all intended purpose it was Columbia. We were just the production company. So if you see the first print, it says executive producer Faith Newman MC search There's a little Searchlight production logo on the bottom, but it wasn't our label. So I want to make sure all the samples were cleared.

So anytime Primo did a record, anytime any of the other producers did a record, I said, give me all the sample Clarence Information right, cleared, all the samples, got it all done, all under budget. Everything was done. When the album came out April, that first week we did a hundred and sixty five thousand albums. Week one. Nas was a millionaire week one. He's never he's never had

an unrecouped week in his fucking career ever. Ever. Now, the other side of that, the unfortunate side, is O C which is a story I've never told That's why I actually, that's like it was like O C and NAS. It was almost like some would argue that even at one point O C was the go to god. That's why I actually it felt like you sign O C first, but you you had no no, no, I did sign O C first. Can I got him his deal when

I went to Wild Pitch. Okay, so now let's take it from so with O SE when we signed those see the Wild Pitch we had Wild Pitcher was going through e M. I right, I was no longer gonna make records with Third Base. I'd already put out my indie, my independent record and not solo record, sorry, solo record with Death Champ. My wife and I we're gonna have our first child. A third Base is on CBS, right, it was on Def Champ, Sony, Def Jam, CBS whatever. It was, Death Champ. So I did my solo record.

It did, it did okay. We did about four hundred thousand copies. We had two number one records. It was okay, It wasn't terrible. It was okay. Um, but I took a lot of money off the table on that deal because I never got shipped from Russell before, so I wanted to make sure I kicked off right. So when I made the decision to go to Wild Pitch, I said,

I gotta bring Old with me. So my deal with Wild Pitch was I'm gonna have Oh with me and we're gonna make his first album OH with With Nas, Nas knew what he wanted, he did what he did, and it was done. There was some you know, like there was some really cool moments during that time, like me driving him to Mount Vernon forty times to go get a hundred tracks from Pete and they finally settled on that. But for the most part, like with Cute Cute Tip, it was one and done. Primo was you know,

it was really just simple. It was simple Elios. It was in his backyard. Like whatever they did, they did, you know, it was all of that. And it was easy with Old s O. See would bring me track after track after track, and I'd be like, nope, nope, because for me, as a guy who loves hip hop and had the real privilege, like and it's I say it as a privilege like I was the Forest Gump of hip hop at one point, like anything that ever happened from like nineteen five to whatever. I was there.

I was there when Scotlar Rock died. I was there when k R. S And Milly Mel battled in the land Quarter. I was. I mean, I was there at every juncture of I was there when Public Enemy got booed off the stage of land Quarter in a year later came back with Rebel out of pause, Like I mean, I was. I was there, Like I was, you know what I'm saying, Like, yeah, yeah, I was. You know, I was there. Um. I was there when g Rap told me there was a kid in in in left rack a k I Rap him and his man we're

coming together with a group. I was there because he lived around the corner and had an artist named white Boy. So I was just the farest gump of hip hop. I was everywhere right so with Oh, he'd make a song after song after song, and I say, no, we're not ready. It's not ready. You're not ready, It's not ready.

And it got to a point when we almost, like on a regular basis, we would almost get two fisticuffs on the roof of Wild Pitch, where I thought every time, like I might get thrown off the roof or he might get thrown off the roof like but I said, please, I said, oh, just trust me, trust me. When you make the right record, we'll know and everything else will happen. Please believe me. I'm in my office. Oh comes in.

He's dead silent, and he pushes me out of the way from and I'm like, oh, here we go, And I said oh, and he said and he pressed a dat player and he put in at that time, hilarious is hard car? And my hands have grown like yo, And I went, I lost, and in my office went, oh my god, what's going there? I mean? And we hugged and he said one, We're done. And two weeks later Word Life was done. Two weeks everything came with no main topic, everything everything. What year was that record?

When Yo, let me tell you something. I don't know where I'm at in the world, but to have his hip hop bro. When that I got a call from Flex at the tunnel. I'm in bed with my wife and my newborn. If you look at the O C album Word Life, on the bottom left corner, there's a baby in a in a cat in a bastonet with light shining on it. That's my daughter. It's my oldest daughter. I get a call at midnight. It's Flex from the ton on come now, and my wife's like, you ain't

going nowhere. I'm like, Flex just called me to the tunnel. I'm gone. Like I said, I love you, honey. You and I will we will work on our relationship. But I and I've boogied. I mean I boogied to the tunnel. And from my house to the tunnel it was like twenty three minutes. I got them seventeen. By the grace of the most high. There was parking right on the block. I screwed up. I cut through the line. Jessica lets

me through. I get to the DJ booth, gives me a hug, he goes watch whatever he was playing, took off and the whole crowd. There are times and Davey Chris May Rest in Peace, grabs me. He goes, I need to manage Josie. Right at that time, there was this, this was the parallel. There was baby Chris May Rest in Peace and he had violator. So yeah, defin it was Puff with Big and Craig and it was me with Nz and O C. And that was that was the That was the trifector in New York. That was

the trilogy Chris had. Chris had violator, so he had he had bust up and he had you know, so scenario, he had tribed, he had you know basically basically, but he was and he was the go to manager. Puff was the go to producer, and I was a go to executive production company. And that's what we were, right, and that's how we kind of had this thing. The problem was I had oh sign to the wrong label. And the other problem was I was a twenty four year old who didn't know shit about being an executive.

And while Chris had Leore and Russell and James Cruz and Puff had Andre Horrell and this one now one, I had nobody, And I was making decisions, making grown man decisions as a fucking child, because I'm just happy. I'm just happy to be making music. I'm just happy being able to feed my family and just being able to do what I love. Like I don't know what the funk I'm doing right, But I know radio, right, so I know that part and I and I and I know music, but everything else I didn't know anything.

I didn't know anything, and that's how I kind of that's that's where this fell and NASA's deal was I wasn't gonna do a long term deal with NASA. Wasn't set like that, and I didn't want me to do a long term It was get him right, do it was written. I didn't want to have my name on it was written, but I took care of all the business and that was it right. So that was that,

and then Wild Pitch folded. And as soon as it folded, I met Mark Echo and I started building Echo Unlimited with more part of the beginning of the of the clothing line as well. I did all the marketing and promotion for Echo Unlimited at the beginning. When I met Mark, Mark was doing shirts on away and it was ill Bill, my man who we later did not fiction together, who said to me, you know, there's this dude. He did the shirts. You should check them out. He needs help.

It's that Go Unlimited. So we went from ninety five doing I don't know, a couple of hundred thousand a year to when I left, we were at nine fifty seven million a year. You know how it turned into complex media and yeah, and and and I was so thankful that Mark allowed me to see that, like to watch that he let me watch Complex grow. I'm I'm

dear friends with Richard Sinello and all the guys up there. Um. I even got a little clock made out of me and we when we did the Madden two thousand on the on the mat, the Echo team on on that team, so on the team. So yeah, I know, I know.

Um so it's like you know, so I was one of these guys that I was fortunate enough that I was everywhere and I had the history of radio because when we were coming up, we were basically told, look, if you some fucking white boys that are getting on black radio, you better know every black program director forward and backwards right because they weren't playing hip hop during the day, not even on on Kiss nothing. So I

had to learn all of that. I had to learn who these people were, and I learned them, and now he did I learned them, but I appreciated them. So the first radio station even't went to to pitch my record step into the AM was Helen Little at d A S. And Wes Johnson at the time was the head. So you had to work your own records. Yeah, yeah, how to work I mean work them. So I'm about to break it down. So when we went to see Helen Little at d A S and Philly Shout out

to Philly Um. She was the first woman in urban radio to run a group. D A S was like a group. And when I went in there, I started telling her about her history, started telling her how I knew how she came up. I knew what she did because I went to the New York Public Library and studied. There's no fucking Google. Fucking Google. You know, Google was something of baby man. That was a noise of baby man. You know what I mean. There was no fucking Internet. I mean it was me going to the but I

knew them about it. And my favorite story is, so we I went in there for forty five minutes. When I left, West Wind in there five minutes, comes out and this is like a corporate urban station, and West West Johnson a rest in peace was He was like a mixture between Jim Brown and Don King. He like, there's six seven and he goes, let me, I don't want to see you in the fucking back of the station right now. And I'm sure I'm fucking six one two fifteen. He's fucking six six three something, And he

says to me, meet me by the dumpsters. You know what that means? And I just said, and he pulls me in there and he goes, I want to know everything you just said to Helen Little. I want to know every fucking thing you just said. So my voice goes up about ten octaves and I run down everything. He goes. He goes, let me tell you something, and tell you something, a little fucking white boy, let me tell you something. I got public Enemy, I got LLL cool J, I got Slick Rick. You know what the

funk you just did to me? He was, I gotta go back there. Tell them black artists, you're the first fucking rapper on def jam and have full time rotation on fucking d as. Whatever the funk you just did in there, you're gonna do it at every other station we go. We're going to Philly, We're going to Baltimore next uh. And I had to learn all those dudes, and he benefited. But I mean, man, I didn't know there's a rumor or not. But you wrote on Baby Kids, I wrote. I wrote five four songs on Baby Kids.

The soundtrack I wrote, I wrote, I wrote the Jefferson song. I wrote the Money song. Yeah, I wrote all of that. Yeah, I wrote all of that. So you got to meet um the late grade. No No, I actually was connected to a friend of mine, Bill Stephanie. He was executive producer of the music soundtrack, and he's like, yeah, I need you to write How was that cool? You know

baby Kids one of my favorite car No. But but that was also the funny thing was when I was in the middle of my kind of transition out of out of hip hop, people like Barry Weiss, you know, they would say, Hey, if you're ever done rapping, come work for my promotion department. Do promo. So when I went back to Deaf Jam, I wasn't Deaf Jam as

an artist. I went there as running the HR department, and when I left there, I started working records and when the first records I worked was Nori's Records, but also search like promotion. I think of every hip hop record that it came out of a label we worked. So now let me fast forward. You work with as you do this as a j actually have this moment against each other, and Jay uses you as a punchline.

He says, I know who I pay God like publishing. Yeah, he said, but you weren't getting paid dog, you were getting fucked. Then I know who I paid dogs Search Publishing. So the story, the true story about that, it's really crazy. I don't know, I don't know. It's a great story. Yeah. So I'm the head of hr at Deaf Jam and uh, they're about to put out that reasonable is doubt and

Kareem I think it was Kareem. It was either Kareem Dame and Jay or Dame and j come to my office and said, hey, you gotta clear this sample, this dead president sample take care of us. I said, okay, no problem, give me, but just know we're gonna have the sending a record on the publishing. He was like, all right, cool, that was it. He gave me a check for I delivered it to Zombo. But if you look at the loner notes on dead Presidents, nas is one of the publishers. So I said, yeah, that line

can live as much as it lives. But Jay don't own a piece of Naz's catalog. But Nazzos and piece of Jay's catalog. And that's a fact. Though we didn't know that. We didn't because we thought like when he said that stas like publishing, that um that he was meaning that that nasn't have none of his public no no, no, no, no no no. I have a yeah, I have a five percent admin fee, which I'm like to this day on those two albums. I just make sure like things like if NAS wants to do it, I just signed off.

I said, like for me, like, when I think about being a production company, right, I think there's two trains. I thought. Train one is the artists ain't ship and the production company makes all the money. Right. What a second train is the artist saint ship and I'm gonna figure out how to jerk the artist. That's most of

how hip hop is running their production companies. I had a third training train of thought, which was I wasn't gonna be the jew to take take advantage of a black man, so I don't need to get wealthy off No, and I don't. My checks are very humble, and I'm okay with that because they're gonna go for the rest of my life. You know, when you think about streaming today, right, and you think about all Mattic, Allmatic stremes four hundred million a year to this day, I get my fair share.

I don't get more than I deserve. I don't get less than I deserve. I get exactly what the contract says, in fact, and I'll keep it a buck with all of y'all. Two thousand seven, I get a letter from Sony. They say, oh, we we overpaid you, so you're not gonna be getting a check. And my lawyer goes, O, we're gonna sue and us. We're not gonna let it rock. We'll work eventually. We're really cool. And we did took like ten years because I don't give a fuck. What

was the basis of them saying they overpaid. They said that the Artists royalty that I got paid was congruent with what NAS was supposed to get paid. So I essentially got NAS royalties, but NAS didn't. It wasn't minus roll off nazis ship. They basically paid like it was like double dipping. So they paid me exactly what they're paying NAZ. But it wasn't accurate either, because the fact of the matter is NAS was that like X amount

of points and I was at three. So that was the only correction we told them, And after they made that correction, they fixed it. We kept it moving. It was done when and done, but it took like ten years. For me to ever see another check and again, I'm okay with that because to me, the ability to earn isn't about one thing, right I learned a long time ago. It's not the strong who survives. It's a flexible right.

So I would much rather fight Mike Tyson and a yogi because Yogi's gonna bend me up in fucking ways that I'm never gonna get fixed again. At least with Mike. I know when it's coming, I see the punch coming. I know I'm gonna get Yogi yoga like a yoga person, the guy who's like con bending, because if he like he fucking grabs you like Yogi grabbs you, bro, and he starts he knows how to bend up yo, you might get fucked up for life. At least if Mike

hits you, you won't be in pain. Let's be real clear. You want to be in pain, but you're going to be able to recover. But if if a Yogi bend you in a way, your body might never recover. So I say, I would much rather be flexible. I much I much rather be like water than be like a fucking wall. But did you receive like like slack because of that, because a lot of people, like I said, a lot of people took it as search as publishing. No, in fact, it was the exact opposite. Whenever that fucking

verse came on in the club. But I would get loved, like because my name got mentioned. People didn't even realize what it meant. They were like, oh ship, not Jay mentioned Search. That's crazy. So you're sure he never got

nothing bad, like even from like naas campus. It's all love all the time, you know, even like if you think about all the times NASA has mentioned me on his records, there's like seven records where he mentioned like our friendship or how I did him right, you know what I mean, Like he's never once said anything bad about me because he has no reason because I treated

him like a grown ass man. I treated him like a professional, and I treated his music like a business, so that he would never have to worry, and his daughter would never have to worry. His daughter and my daughter same age, they were born a month apart. His daughter and my daughter never have to worry. God dare to make some noise for that. So did you ever repair the beef with mc hammer? He gave him the gas face. Yeah, no, no, we never I've never listened

to the gas face again. And he's his might have been the harshest gas face. He gave out something, he put out a hit on you or something. Yeah, but I worry And who the hell is l worry? Calling that was legal? Why does everywhere? Oh not? Because we just wanted to make We wanted to make fun of. But here's the thing. So I've been in recovery now to be ten yars, right, So one of the things that I'm coming up to in nine years of recovery is making amends. And you know, you gotta make amends

of him. Yeah, can I see from the outside looking in? But then I want you to continue to make your amends. But I looked at it again today and I no, one just said this earlier, but I want to just be ere that ry. I think his might have been the most harsh gas space because you pay his glasses and the AMMA yeah thing. Then you had a guy walked through that that was the two big ms. See

that was his COVID. But no, but the point is, okay, what happened, Well, the point was that he disc roun DMC and and for me, being a queen's kid and having jam Master Jay May Rest in Peace put me in the game. It was unforgivable, Like it was unforgivable, but it was an MC thing. It wasn't a person a clue. What do we think about? How but that's not like but that's not that's not put the hit out on us. He put Yeah, he put the head

out on it. Put the hit out on us. Because my old partner on the Cactus record, which was a song on the album Hamma's Record, was plea turned his mother outright. My my old rom and partner said that the Cactus our album, the Cactus turned Hammer's mother out right. But that and let's be real clear about two things. Where will lyricists first and always, that was a dope

fucking line. Period. If I thought for one second, because I love my mother, if I thought for one second that someone would have misinterpreted that, I would have told that dude to take the line off the record. Look, you know what I'm saying. I'm not the Cactus turned his mother out, but I didn't say it. And I but again, I'm because I'm the one who's in the front, because I'm the one I took the heat. And because it was it was in response to the run DMC.

This you're saying he it was not. And also because his album was trash, right, like we didn't like his album. We were from New York trash you guys a lot of the country everywhere. And again for retrospect, looking at him for now, his career is is a pretty incredible career.

The where we were was that there was New York and there was nothing else that once you left the try state talking about this all the time, trying to tell you and when you're a kid from Queens from Far Rock who has never been on a plane before, who's never been outside the state before, to have somebody come from someplace else that you don't even know about, and this run DMC. And for me personally, Jay heard me Ron, so we had a reason this front them.

I think it's just ahead go aheads on helping this guy out so much in our argument. But let me finished and mind you him, that's the Bay Area. It's no joke. Yeah, but you're saying at that time, like New York, for lack of a better term, looked at everybody else. Look, if you're not from New York. It's whack. That's the way the sentiment was put out there from

New York at that time. N w A was different because n w A respected you know, the beats that Dre had on that album were heavily influenced by Third Base. In fact, when ice Cube said it on this show, when Ice Cube came to New York, he came to work with our old producer from the Cactus, because that ship slapped right. Even m C eight from Compton's Most Wanted on their biggest record one Time gaffled him up on the second verse. He said, they got pulled over

bumping the Cactus. You know what I'm saying. So it was different. And also the message that first time finished. Their message was different because we were about the police, we were about the dope man, We were about that. We weren't about Drake saying some dropped science, we dropped English, we weren't about that. But we were about everything else, and they respected the production and Cube respected what we did right. So l it was different, and it's again

it's Iced Tea. It's different. It was just cut different. The hip hop that Hammer was doing at the time was not indicative of what we thought was real hip hop, native tongues, n W A Queen Latifa, Eric being rock Kim. You know it was. It wasn't right. So if I would have thought it was reflection of like Vanilla Ice type of type of thing, well it was. It was him. I mean, Vanillized was worse than Hammer because at least at least Hammers black. But he came from an authentic place. Hammer, brother,

you like it or not that subjective? No, no no, no, no, it's not no, no, He's absolutely right. But the point was the music wasn't where we were in our hearts and in our minds. It wasn't where we were. And it pissed me off that I would listen to New York Radio and not Here Day Law and not here Tribe, but I'd hear mc hammer and Vanillias. It's fucking crazy. That's why we made Popko's Weasel because it's fucking crazy. Over that I have a clash and we're like, I mean, no,

I'm never meant to do. But the point is does not happen. It happens all the time, every every every fucking mass shooting in this country's white on white crime. But yeah, no, why don't white Wrap. No, the Beast Boys never clashed. No, we did. We did we have. I'm so surprised. You don't know. It's not not me. No, you know what I mean. Come on, baby, you know what I mean. No. So me and Mike d clashed, um early, early on before the Cactus album came out. Um.

I actually talked about this in the BC Boy book. Um. We clashed because I went to Mike Dee's house and I asked him about the side. Yeah. This was like, yeah, this is on Barrow Street when h Russell moved on Barrow Street. So we went over to I went over to Mike's house and I said, you know, I need some help. Russell's you know, Sheldon our record. It's damn

you have finished, you know. And they had already left to go to Capitol, and he was giving me great advice, like he was like, Yo, you gotta do this, you gotta make sure this, this and this. I was like, cool, he already starts this after no sleep to Brooklyness is already okay five yea solidified. And as I'm leaving the crib, he saw storming ship at me, like laughing, like sponge things and things. He's laughing. So I'm like, he's physically

throwing ship. He's like he's like, he's like, he's like going, He's like later up, later, up, and I'm like whatever. But then later, like six months later, Spin Magazine did a piece on Poles Boutique and we had already dropped stepping today and the gas face was already a hip bubble, and they asked him, what do you think about third base? And Mike D said in this article, he said, yeah, search came to my house and he said some ship not threw ship at him. And I'm like, oh, this

motherfucker is about to fucking get it. So then we went back in. We did sons a third Base on the first that's the first cut on the Cactus album, because we wanted to let it know him, like, Yo, where the motherfucker's like if you're gonna like white people in hip hop, like some motherfuckers that are from the block, like really like some d's out for you for real, like with Alcatraz for real. You know what I mean?

Because that's what that's what we called. That's what we called for Rockaway because it was only one way on and one way all right. So the impetus of that battle. That beef was that and since then we've we got cool like I'm a piece. But yeah, before he died, like I had him on my syndicated radio show, like me and Michael Cool and and you know, I did their book and you know it's all love. But at the time, we felt like we had to be like the Knights, like we had to be the white Knight

of hip hop. We had to save the culture right because we felt like nobody's helping. You know what, I'm black, had to be a white guy. Black must have been a white guy that started all that. Make the gas face for it was a little white lies. So when we did Pop Goos the Weasel, it was simple philosophy for us. We're gonna take a huge fucking pop record, fucking sledge hammer, and we're gonna fucking dis pop radio

and we're gonna diss everything they do. So if the record blows up and we go to pop radio, we can go in there and be like, yeah, why aren't you playing this? Why aren't you playing that? Why while we're here, you're gonna play this, this, this and this and this and this and this and this. It didn't work. We just became what we didn't want to be. And for me, my whole career was performing in front of black people, And within six months I got white guys

stage driving off my fucking stage. Like I was, like, the fun is this? Like I don't even understand none of this, Like I don't want to stand what's going on? Like what what kind of fucking bizarro world did I just walk into? Right? Um? But for me, it's always been preserving black culture, and it's also been about representing

protecting artists. You know, it's always been there, you know, even you know, and I'm gonna pivot up, but even with like Timeless, with our podcast company, like we just did a whole series on Big Daddy kne that's coming out. Kane owns all that content. I don't own it. I licensed it to him for fifteen years. I paid him to do it, and we did it. In immersive sound design, I spent almost a year negotiating with w Atmost to understand the schematics of how the EarPods work, how headphones work,

so we could do five point once around sound. So when you funk with our our podcast, you hear that ship, You hear fucking Kane in l G. You hear Kane on the block in Brooklyn, you hear when they're doing the karate kicks, watching the fucking Kung Fu movies on forty two, like I wanted his story, kane story to be more than the oratory, like I wanted you to be and understand the environment that he came from. Oh,

it's a new artist. I say new, I mean new, new, new, new artists that to fun well, maybe were not signed, but that you you listen to it and appreciate, enjoy. Right now, probably the biggest artist I funk with is this kid out of Feeling name O T the Real. I fucking loved this dude. He's a fucking monster. There's another kid out of Atlanta that I funk with, heavy year old kid named Surf put out three mixtapes called Bad Human, Badder Human, and Baddist Human. They put out

a new EP calls the Standing Injury. That kid is fucking hard body. I love that lyrics, but also his understanding of who he is that one years old and his storytelling. Um I funk with him heavy. Um lyricism is dead. No, definitely not a funk with you know what? Who I just listened to and I love is Rob Markman. I listen, I listened to Boring the Right, and I just listened to his new album. You know what I'm saying, And like, you know what I'm saying. So there's like

a lot of new artists that I funk with. I'm not you know what I'm saying, Like about raving journalists. Here a journalists turn rapper, and like, I'm not one of these dudes. I'll never be one of these dudes that get stuck in an arrow. You know, Nielsen just did a report that said of men and women over thirty stopped listening to new music only two and after thirty, you only go back to the artist that you love. Right, I'm not that dude. I'm just not that dude. You know.

I love well no, because you're still immersed. But when you think about becoming thirty thirty two and you're not in the music business, what does that become? Right? It becomes responsibilities, it becomes jobs, it becomes family, becomes children, it becomes debt, it becomes you know, so you're not digging in the crates like you want to. You're not going to debt piff anymore. You're not going to SoundCloud. You're not going to band camp. You're taking your kids

to fucking date camp. You know you're not You're not, You're not here. You talking about Clubhouse earlier. Yeah, you're on Clubhouse. Yeah, I got the largest club in the fucking Clubhouse. We have UM it's called the New Money Moguls, and we have a meeting every Tuesday called Problem Solvers. It's with some of the greatest minds you've ever met. Leontine who is the only woman ever run Jordan Brand, Dante Simpson, who did East bat TV, who did um

the Little Nasax for Roadblocks, and did Travis Scott. He did those two deals for Fortnite. He's on them. Mark Buyer's former GM of Motown, who handles the Marvin Gaya State, who handles all the consulting for Burner Boy. He's in there Aria right, twenty year veteran at Diagio, knows distribution backwards and forwards. So we have about five to six hundred people every week and we solve them. We problem solved what I'm tired of in Clubhouse. And I see

this all the time. People want to talk but didn't want an expert but it's okay to be an expert, but be an expert at help, Like I break down my life to this point like this. In my twenties, thirties, my forties, and my fifties, all I do is learned. I continue to learn. My twenties, all I did was learned. I didn't earn. I didn't do anything else. I learned. I just studied, learned, study learned. Thirties, I learned, I earned,

but I churned. If you was fucking whack, if you were not benefiting my life, you're fucking out of here. You'd get the Christmas card, and you get the Hanaker card, and you get the New Year's but you're done. Forties, I was learned, churn and earn. I made more money in my forties and I did my whole life. But now in my fifties, I churn. I learn I earn in our return. So problem solving is about you got a business, what's your business situation? Or this is your

business situation. Oh well that person is right here, he's in this room, bring him up, bring him up, boom. So we do three things and problem solvers one is we connect you with people. Period. Oh you got a clothing company. You need distribution, here's my man. He got six fucking plants in China. Done. Oh you need Amazon, my man is an expert at Amazon. Done. Oh you need radio from motion, my man does this. Done. So that's one. Two. We check you out, We evaluate, and

then we point out what you're doing wrong. Oh you got a problem with social media. Fix that. You've got a problem with this. Fix that for three. Damn. I like what you do. I like your move I like the way you're moving. We're gonna invest in you. Come with us after the meeting, and then we have a meeting and our advisory board comes together and we give you paper and we either become a partner with you short term, the term, or long term. And that's what

we do on Clubhouse. Let me ask yourself serious something If and started this podcast once one, we said we wanted to interview legends. We wanted to interview people such as yourself have been in the game that you know sometimes you know when this is a young mad's game, so sometimes we get overlooked. That's one thing, but not only that. We wanted to uh show love and a maya to the people that came before us with this

hip hop union. We really want to form a real hip hop union where a person has ten years of more put this game in. And maybe he didn't, you know, making jay Z status. He didn't make it to a like a sag like sag, But I feel that's the can I ask you a couple of questions if you don't mind problem, what's the purpose? In one sentence, what's

the purpose we should take care of all? Because I feel like I feel like a hip hop like you know, one thing about you, um, when I look at you and all honesty and respect, I see you before I see you as a as as a white person, I look at you as a hip hop person. And to me, hip hop is a race in itself. Fact, if I would have to pick first, I would say I'm hip hop first, and then I'm Black and Porto Rican, but hip hop because it's just and I feel like there's

a lot of people that's like me that identify that. Now, if you came in this game and it's just like if you look at these old documentaries, you look at this. That's why I was so glad you cleared up the publisher, but you look at it was this this this image of these people taking advantage of these kids, just eating off of them for the rest of their life and

them never being able Like I just seen um. I think O J the Juice Man say that he has to die ten years before he could even his kids could even he has to be dead ten years before his kids could even think about owning the rights to his first. Short term is creating an opportunity for artists both young and new, to establish some sort of funding where they are protected short and mid term and long term.

So the process, if I'm hearing you correctly, for the second, I think you need to let me finish because the thing so we might have two different visions. I want to tell your thinking about it. This is you've being from for Rock Rock for people that know it's probably one of the hardest and shout out to another kid, Bobby J from Rockaway. That kid is a fucking monster,

one of the hardest places in Queens. But the thing about that is most people that will make it for for Rock, most people that will get this opportunity, they're seeing a number in their face and they're not thinking about ConA on the lawyer, They're not thinking about corner

on the manager. They're thinking about what you said, get them out of the projects like you like, But I lovingly refer to agement, right, and you know you got from you know, Queen's Bridge, the forty projects to all these different places that these people have, these these these talented and when they make it to a certain level, Uh, there's people who who who who who does take advantage?

But look, let's remember why we started the conversation. As we started, because there was pioneers getting sick without having health insurance. Is That's not what it started the conversation. So what I was saying, like a SAG that gives access to insurance, to health insurance, maybe starts to create

some kind of retirement fund. But but I say sad because SAG is as much as you put into it is what you kind of get out of it, you know, because everybody's gonna be You know what Rocky Buconos is doing at Hip Hop Museum with putting the top floor museum Cocoa rock giving them permanent they don't in the Bronx.

So what Rocky is doing is similar. He's creating lower income housing for people there permanently, right, So it's that he's also creating housing for Theodore for Cocola rock so they never have to pay rent ever again for him and his families. Right, hit more about but then we need to have Rocky on him. But the point is, but the point is, didn't Wendy Day do that with rap coalition? Didn't you do that? And trying to take care of you know, cash money, trying to take care

of right. But what happened, what happened to Wendy Day? What happened? She definitely got sidelined, right, not only get sigelined, she got silenced, and then the people that were supposed to take care of her didn't take care of her. Right. So a union only works if the people that are buying into the union continue to support the union. Right. So the reason why sag after works is, yeah, you can be in the union because your gat right, So

it's counting for the masses. The other thing in the days, the unions and the a couple of my people that I know that's from you know a certain and here's the other part of it. But but the other part of it, that is the vital part of it, right, is that if you take an artist like jay Z and he said I'm charging motherfucker's for what they did to the Cold Crush. Right. That line is only as powerful as what he actually gives back to the Cold Crush, Right,

So we're talking about Cold Crush. We're talking about right. So on my podcast, the end of episode one with Kane, Kane talks about the most influential m C in his life. You're gonna bug out because we've we've been talking about his Grandmaster Cast. Right. So in the end of the episode one of the podcasts, he starts to recite cas lyrics from a Park Champ that he heard on a fourth generation cassette tape, like it was written yesterday. So we interviewed Cast and I said, Cast, do you remember

these lyrics? And he's like, ship, those are That's what I call classics. And he starts roming them and I leaned back and I said, Fuck, what if something happens to Cast the lyrics disappear. We gotta make a record. We gotta make a record now, and it's got to end the first episode. So we did, right, and we gave it to him, publishing royalties, everything, gave it to him. What the funk? He just said? So May nine n F t auction for that record. That's the union. That's

the union. It doesn't have to be organized, it has to be curated and executed, and it doesn't need to be tend people in a room to argue about what you want and you want. It's just fucking do it. Fucking do it, problem solver. That's why I did problem solver. You and I can sit here. He can smoke weed all day, you could drink all day. We could fucking philosophize all day. Do it right. So here's my here's my small contribution to that. Right. It's one thing, but

it's the first record has have owned for life. I don't own it. I gave it to him. And the record fucking is a bot that should ain't some corny fucking no. That ship is fucking a fucking smash play it. You turn that shut up. I'm talking to cat to come so to me. That's the answer. You know, I think we do a lot of philosophers and in hip hop, right, we grew up with the idea of how do we create something that is ideas into curation. Right, got a

great director, Gil Green here already takes ideas. You know, Gil will take words and create amazing images on screens, right, and I love you brother, but it he can't do what he does if he sits for six months on a fucking idea, because then they're gonna move forward. It's curation, execution, direction, done, bang bang bang bang bang, Right, So do it, don't worry, don't think about it. Do it. How do you execute, how do you curate? How do you do it? Just

do it? You just do it. So you're saying for each individual to do their part as best as they can, because obviously what we're talking about, why can't we have a SAG. Why can't we have a union? Why? Because hip hop can't have something that big, can't have something that organized. No, they can that. We don't have the resources or boxes. That's you know. Do you know when SAX started nine five? You know the first person in SAG was Charlie Chaplin. One of one. Yo. It starts

with one. You don't need ten, you need one, right, so you're one, let's go and then that's three. That's good. But but you but everybody has to be in SAG here and the drink that to me is that, to me is the essence of what hip hop truly is right. When you think of the tenants of hip up right, it's not about drip, it's not about jewelry. It's not

about that. It's peace, unity, love and having fun. When the culture of the when the culture started right and when when we have right now you got YouTube, But it's not about that. But the thing but that's not hip. But that's because it's not about that right now. Doesn't mean it's not you miss No, it's okay, it's this. It's yes, the park jams were violent. Yes, there was a lot of challenges, Yes there was all of that. However, what we're seeing today is rap music and artists and

social media that is separate. And if you just automatically lob it in and say, oh, that's hip hop, then you're not really focusing on the true tenants of what brought us ultimate table table right. And that's the that's

the key of it. It's culture that it's not culture that is a reaction and and and a part of who they are and where they live and what they experience and who they one man ship agree with you, But the thing about it is the same way somebody in far Rockaway, Queens and what's the edge man, what is the projects project firm can film. There's the same person a kid and for a green your film, but it's the same place a person to Tacoma, Washington, Seattle,

Washington can do film the same thing. Have a couple of people around them could actually blow up from their own house. There's no old there's no there's nobody helping this kid out, and this kid continue to make it. He's no way shaped for more fashion listening to us, and that's and that's eventually to wait, what part did you don't agree? Like I just fear I feel the disconnect happened. There was a disconnec that was that O G. I said this a long time. I said this plenty

of times. Of course they're not gonna look up to ge anymore because what's their look up to? Right? But if a kid that's you do I'm trying to say, I think you miss understood my point, Like how you just said to me. What I'm saying is right now, we used to have to go to a wild pitch. We have to go to uh that's industry. Yeah, that's a gamekeepers, that's different stuff. And they still have to do that if they want to get that they want to. They want to do that. Here's as much on SoundCloud.

They don't got no A and all. And this is a record label that's out there. It's wanted to pay him and say, fuck it, we'll give you everything. Just keep doing. Then you doing because record was what the they're doing that. Then it was artist curation, there was artist development. You actually try to at least right now, they're like, these guys are just out there doing whatever and whatever's working. Let's just do it because their numbers,

it's all they keep calling it. I'm a rhythmss right, But that's industry ship in versus we're talking either culture or industry or Because we talked about the White Rapper Show before you were on the White Rapper But when you did the White Rapper Show and the White Rappers came, you sat down, you had one drinking, he bounced, why doctor, this is a pump exactly right. So you didn't. So you didn't because we just did a White Rapper reunion on my podcast and they all asked me the same thing.

They said, damn, did y'all hate us? And we're like, no, we didn't hate you. We we we appreciated where you were from But when Norriy was on the top of this building, he thought he was being fucking pompt He sat down and bounced out like he didn't have He didn't have an opinion about who you are, what you were. He could give two ships. He walked and he thought there was some candid cameras ship going on in that he's not him personally. He don't personally feel bad, right,

And then he looked back at the show. I love the show because you see you see this thing. At first I was I was, I think of Sasha. I think it was you. There's a couple of y'alls, so you come hang out, you know, we had this white Rabbit show whatever. When I came in and it was just a couple of corny moments where I looked, I was like, this might be this might be how Ashton cut just set people up. They got searching them core you.

So I'm thinking like this, and I'm like, you know what, I would just bounce when when I look back at the whole episode, in the whole season, in this tire ty, I wish you would have told me like you no, no. So I wasn't love I loved about Norri's episode was so I wasn't allowed to be do you know why because it would have been just about me and him

for about three hours, but they wanted the engagement. It was the same thing with Joel Santana when they went to meet Joel's up and John Brown gave him the fucking bird card like he made a fake card and hand him this fucking cardboard card. Joel's did the same thing, sat down, hate his food, looked at his watch. There was no you know, because we wanted, you know, we wanted we wanted to see what was gonna happen. And

he's organic. And now that you look back right and you see Nor's reaction because nor literally went all right, I mean he slept the table, was like I'm going straight to set out of here, right yo. And the best part about that was it was Nori be a Nori and I want to and I'm so glad I'm here with you because I really have to share this with you. When I took you on the road on promo, every single radio station said the same thing after you left the studio, is he interested in doing radio? Does

he want to host a radio show? Every every single one because amazing on radio. I have never I don't like to use finite words. You'll you'll see that. I'm working on my wordplay. I don't like to use filing nite words, but I can use it in front of him. I'd never had an artist go on the road where program directors o ms gms were listening and then came back and said, is he interested in care? He liked because and it's why this transition to this and why

you and I know you saw the vision. I remember when you called me and told me yo, and I didn't yo. I'll be I'll keep it a up. I didn't know what the funk you were talking about. I didn't know what you were talking about, but you said, and I'm like, what the funk is a podcast? Who the funk has about this ship? You're a fucking genius. You're a fucking and And I have my company and my wife and I because it's not me, there's no

more searchlight. The name of the company's for MC. It's the name of my wife and my children because it's about this, right, and it's about what you guys built for me. So what I did in the streets of Far Rockaway, you did here for me, you returned your energy. Yea. Let me let me say we're doing right because I do use Google. Now, at first when you started this, I didn't use Google. But when I googled you, it was so enlightened. And it's so fun because the shirts

two words of your name is MC. Always I'll never drop that. So when you hit Google and then you're typing m C, there's only a couple of other people who pop up. Do you know who those people are? Probably MC Hamma, No, yes, okay, I'm see Hamma. Who's the other person who? Probably no, probably not like didn't come up with me. No, m C. I would probably see. I would probably say, you know what the name that pops in my head is probably and it's not that

it's probably MC wren, but it's probably not wren. H Yeah, I don't know, because you know Google is um yeah, but you know one of the But let me tell you something and and and I want to talk about this for a second because Queen's Bridge deserves all its flowers. Flowers.

But in the podcast we did, we came, we started to talk because we interviewed all the people that he came up with that we're you know, obviously still with us, and we started to talking about Lafayette Gardens in Brooklyn, l Yeah, here's the list of producers and artists that came out of LG. Easy Mobi, which doctor who did Roman is fundamental? Who did Biggie? All right? Mr c

A b Money from wrapping its fundamental? It can be argument and obviously Kine spent a lot of time there, but it can be argued it's not right a wrong, but it can be argued that LG is probably just as dope as Queensbridge. We looked at it like that. Now I'm not saying it's factual, because there's also a point of it where after you had the surgeons of Queensbridge with Nasation, with with hot Day, with Hot Day with Bob Deep and and so on and so forth.

But you look at el But but the thing about Morley is Molly technically didn't live in Queensbridge, which I found out he had a house near Queensbridge. He moved to Queensbridge to produce or pay the fall he did admit on yes, he paid he did absolutely absolutely Bridge right. So it's interesting to me because even with me being the forest Company hip hop I didn't connect that cool

V is from LG. You know what I'm saying, Like, so you tell me, yeah, d J cool V that are known to yalls come as with Lollley or you know what I'm saying, like so you know, so it could be argued. And that's the fun that I'm having with my podcast is that I'm now looking at it. Oh shoot, I should do a whole problem. You all want a guy who's affiliated to Queen's. You're not gonna win this argument on this pocket brother, I'm from far rockaing'

never gonna proud with you to see that. Um Now, I just want to grab me recently like, uh, I'm out chilling. You know, I don't. I've never watched the Grammars. They never invited me. I want to do that, Like I'm gonna hate it. I'm gonna hate it when it comes to that, you don't invite me. I think your ship is wack. You don't wake me. I would give it up. That's just where I am. But um so I don't. Never I've never got invited to Grammar, even my hottest Like I think they invited me and took

it back. It was like I'm not sure. So I never had that dream, right, but I've never made I've made that level, but not I felt like and then recently but just sitting out there looking we're gonna watch the Grammars like no, But I wake up the next day and they're like, yo, he won. I'm at a

restaurant there and Billy's. We order all the crab legs, I drink all the champagne, give me out champagne I got, and I do a blog and everybody and it was like, because you know, I'm not from Queen's Bridge, I'm from Left Frack City, but I got a lot of love, you know, the same thing. But but oh, I got a lot of love, and I just wanted to show

them stat love. I didn't want to I didn't want to interpret your saying we're bringing this Grammy back then left Frack in Queensbridge, because that's not with nos nos as Queen's Bridge. So I did it a big ups those places, a big of my my boy left place.

And I mean I could see all of them we post it and just being happy and rejoicing, and it just made me feel so proud because that's where we is, like in Queens like sometimes we're so territorial that we'll be like, you know, up from Left Frack, but I'm

just from Section one. I'm from Queen's Bridge, but I'm just from Vernon love O. I'm f far a Rock, but I'm just from Yeah, you know, I'm from South Jamaica, but I'm just from basically, like, um, I feel like this was this moment where just all of us queens. So how good did you feel from being the trifector? For me, it's it's three folds for me coming here. One is to be here with you. Two is understanding that NAS not only want to Grammy but got into

the Library of Congress right. But three is making the left on this block and see an M F. Doom on the corner. Wow, Um, because you know I know Zev love x Y. Yeah, yeah, what I'm googling whatever I'm doing right up there. Well, I mean I don't know MF. Doom. I know Zev love X, I know Daniel do Malay, I know sub Rocky rest in Peace. I know the family, you know what I mean? Like that those are my people, you know, that's just it's not just some artists, you know, Like when I was

changing the subject, staying on the subject. But when M F. Doom they pronounced him dead and it was on Halloween, Like wasn't Like a lot of people in the hip hop at first was like is this a because listen, I remember one time people were saying M F. Doom was in six places at one time, as if there was other people that was other people were performing with

I mean, I mean again, I don't know too. I know love X because you know, when I was putting out my little independent records before Third Base, I was hanging out on Long Beach, Long Island, which was you know, hop skipping a jump from Far rockaway. I met my homeboy, I met I met Otis and then I met Doom and him and I told him, I said, yo, when I get on, you get on period in a conversation. Um, he always wanted to wear a mask. He put on the man after his brother died. After his brother died,

it was Um. It was one of those moments where make sure we go back to the Grammy and that.

But yeah, but but but no, no, but but I'm gonna I'm gonna, I'm gonna come back to the Grammy's and I'll explain why so um, you know, so seeing do him at at the at the funeral and him mashing out, and then this year Nasmin and the Grammy watching watching the Grammys for the first time seeing Doom on the on the screen, but then the credits roll and executive producer for Team of Robinson and for Team and I used to dance together with Stretch and shake

his IOU dances and in in LQ. So I'm and my man, Jeff Robinson wins for her and that's my dude, Like, that's my Like I go back to when Alicia performed for my my non for profit Rock Can Wrap it Up at the World Trades How a year before I went down. Yeah, I mean, so I'm seeing all this and I'm crying my eyes out, happy, sad, you know, a million emotions going through me because it's that, It's

that moment. It's nas it's Doom, it's Fatima, it's Jeff, it's all of all people finally being where they're supposed to be, getting what they're supposed to get. You know, like, I don't know, you know, if they were gonna show Doom and they did, you know, when when Doom died not only on but when they made the announcement New Years Either. The one thing that amazed me was not only the amount of rappers that showed love, but it was no, no, no, but kept secret. They kept a secret,

and I think they did. They think they did the right thing because they put his affairs in order. Doom knew. The one thing I know is that Doom knew he was gonna die six months before. Like they knew he was gonna die. Um, so they put as a peas in order and to see Like Tom York from Radiohead give him his flowers, Beth Gibbons from Porter's Head gives flowers, Johnny Marr from the Smiths give him his flowers. Darius Rutger from Jodie and the Blowfish give him his flowers.

Like yo, it was fucking crazy. Along with all the other MC's laurels around the world being made, murals around the world. I gotta pictures in from France, London trains. The fucking government of France, Japan that doesn't allow murals to run on trains. Let the Doom murals run Amsterdam. You know what I'm saying. Like the impact that he

made man was fucking crazy. And you don't expect that, and you know, talking about a men's and talking about being in recovery, because that's one of the things that we're also doing in our podcast company is Me and um My Homegirl Kyle Eustace from Hip Hop t X. We have a podcast called Breaking Me on Unimity, which is about the road to redemption and recovery, right, because I think there's a stigma people think like, oh, you can't have fun, you can't be around people smoking weed

when you're you're an addict, you can't be around this. No, it's about breaking that down and understanding like you can go to a program and get help, because there's people that can help you, you know what I mean. And and so we have like amazing artist Danny Boy from House of Pain, Frank Gallagher from The Talking Heads, Like we have these amazing slain talking about their their road to recovery. And one of the things that I talked about and my my amends is there's called direct amends

and indirect amends. Right, there's a homeboy in mind here I gotta make amends with before I leave, right, So so there's direct amends, but then there's indirect And I always thought, man, I can make amends with with subprop I can make amends with them. So now I gotta make indirect amends. So the things that I take responsibility for for the distance in our relationship, now I gotta fix with the next man or the next woman somebody else, right,

because that's my responsibility. That's my responsibility before they put me in the dirt. Yes, yeah, So the Grammys and and the beautiful part about the Grammys, you know again and going back to it, is that it seemed to me for the first time in hip hop history that the Album of the Year was balanced Alchemists and Freddie Gibbs, like the Fun album is crazy. Alchemist is a monster.

He deserved that. Like you talk about you know, grise Elda, like you talk about Benny, you talk about West Out Gun, you talk about Bodie James, Like, oh, Funk is a Monster's to get fun Grammy nominations, Like it's balanced. You know, we got this balance, We got this finally, We've got a little bit of equilibrium. You know. It makes me want to vote. I'm a voter. I don't vote. I'm I'm like Nori, I'm fuck you ain't gonna do shift for voter for anybody, you know. But but you know,

but that's you know, it's it's what it is. And and I feel like this balance finally because there's people like us who are in this range, who have the experience, who now can say to the Grammys and and Narrow's like, who hold on, hold on, hold on blank, don't let's let's look at this and how we look at it is we vote on it. Right, that's beautiful, that's beautiful. Um, wait, we didn't. You still didn't finish telling us about mc hammer's hit on you. Yeah, that's for the book. I'm

not going to talk about I'm gonna talking about that. No, And they say, but it didn't work. No, it definitely didn't work. But it goes back also to men's like, you know, so I didn't even say the line, but yeah, I mean, I'm I'm gonna eventually have to make amends with the men, right, even though he put a hit out on me, right, Like I have to make amends.

And where I come from And I'm not being braggadocious when I say this, because even though I grew up in a very traditional Jewish household, I didn't grow up in that household. I grew up in Redferend Projects. I grew up in Hammels. I grew up. I grew up on the street like where we come from. Somebody puts a hit out on you. You You wipe out their family. You don't wipe out the dude. You wipe out his

mom and sisters, brother, his cousin, his uncle. You leave no bloodline, you know, because the other dudes that I grew up with on the other side of the street, in in Wood and in Rosdale, Colombo Crown family, Gambino Crown family, like and that's how they moved right, But that's not who I am today. And I felt that way for a long time. It ate up at you know, it ate me a long time, Like I gotta see

this dude. Eventually, I'm a see this dude. I was in a room with him recently on clubhouse and somebody said to me, Yo, this is the perfect time. I'm like, no, it's I'm sorry. But I was like, I'm not. It's not the right time, Like this is not the right time. The time to do it is when we can sit down here and I and I can tell him what my responsibility is, what my role is right. Even though I didn't say the long even though the other dude in my group never never ever talked about it, he

just kind of kept it moving. Right. So I'm the one because you know, I'm the guy that in hip hop people see as the front man. Even though it was a group, it was all three of us, right, you know what I mean. So that's my responsibility. So I'll make that amend when I'm ready, because the part of it that that seventh and eighth step is when you're willing. I'm not. I'm almost there. I'm not completely willing to forget that because it was It's crazy. It

was real serious. You know, it wasn't any fucking game. It was fucking serious. Um. But I know that that's my my responsibility. You know. When we talked about it on the Breaking Anonymity podcast, we talked about like the responsibility of they don't save the you know it. But it's also what it is, because that's what we talked about. It's not a plug just for the second's not that's weird. So now as we're talking about because you know this

is you know, drink chance. We love cocaine stories here, right, we just love it right. It's just it's just like when you did cocaine, but when you did Cocaine's office one day. Leo is one of my favorite executives. I don't I don't know what they did anybody else from but we just we just called them Elroy Cohen. I mean,

we were just working with him. Listen, I love I walk in the All Calls office one day and he's sitting there and he has, uh, it's a picture on his wall he has on his nose on his nose like a tissue the picture or him the picture has a tissue on his nose. So I'm looking and I'm like, it was a great nut. I'm like, yo, because this is the time you want to vote with and like he's like, no one was sniffing cocaine and what's my ship? Just bluffs And I was like, oh my god, I

love this stuff. No I was not. I was not cocaine. Okay, my, my, my, my, my. DC was just slang term for drugger. Choice in the room is what you're smoking right there. But we can't be in the cover real but honest, So here's the thing. It wasn't the fact that I smoked it. It was how I behaved after I smoked it, And it was the fact that what I did as a man, it was definitely smoke of dust and just throw it out. It's a whole different was a dirty in a different times.

It was was gont no no. And the thing was he believed it on the but I didn't play on and I damned you didn't blame it on the dust. I was happy as fun happening. I fucking served him doing so bad and trying to kill me with man, okay, so hold up. Continue. So it wasn't It wasn't that. It was a combination of a lot of things that made me realize that my addiction. You yeah, no, I once no, you don't want to it's a terrible story. I didn't say because it's boring, it's gonna be gonna

it's gonna make the editing flaw. Yo. I fucking snorted a line. It tasted terrible. In the back of my thought, I was done. It was said, Wow, I didn't think that that was the story. That's what I'm saying. But but right with my choice, when I got to a place where I realized it was a problem, it wasn't that it was the weed itself. It was the behavior

that I was masking. Right, So what I learned in recovery it was that after I got rid of my dc is, I had to start looking at who I was and started to peel back the under of my authentic self. So I started to like look at my character defense. I started looking at the things that made me a funk up individual. I started to have to look at the things like because yo, I would smoke and then I was sucking a zombie. Like I was a zombie to my children. I was a zombie to

my wife. I was a zombie in life. I was a bad businessman, I was a bad partner. I was from weed or from weed, because what it did was it didn't allow me. The weed didn't allow me to deal with my my personal issues. It didn't allow It was totally a crutch, but it was. But it was gonna be honest. What years we talked about they had cocaine your ship. I'm just throwing it out there. You body didn't know, you brobably didn't know. I stopped using, stopped using, stop all using my clean, my clean from

a doctor, my doctor. Dude, alcohol you don't think so, Yeah, let's be really clear, and I want to explain something for for the sake of this. Absolutely, I'm not saying that maljuana is bad. If you just smoking casually, that's great. I just think you should smoke and stay smoking. I think it says in the scriptures the Most High gave us all of these plants on the planet Earth for you to use. I'm saying that the work is not

in there is. He didn't give us all these plans for you to abuse, and I abuse them because I to the best. Tax come on that. No, no, and I'm not trying to bring down It was never bake for me. For me, brother, he had were in the part where it is. But you know what in those times you're going back to five I'm talking about, I was smoking in I'm talking about, no, dude, I was. I had that good good everywhere I went. I had good goods. You're talking about, like I think he said

something about somebody never bought weed. I never bought weed in my life. I never bought weed. I never bought weed in my life. I had homeboys bring me weed all the time. But what I was dealing with in my personal life, my professional life, I had to get high because I couldn't deal with the pain that I was dealing with. I didn't want to look at it. I didn't want to examine it. I didn't want to funk with it. Right, So when I got into the program, I started to break ship down. And the first four

years like I was still the piece. Yeah, in the first four years. Steve LeBell has a program where they got the same ship to get you off of cocaine. What's it like that? But put you all the marijuana? Hut you not wet? That's serious? Fellas missing him the point for him, Yes, man, I'm going to get hooked on and that he was. He was not. He was not doing no crazy on Man one. I wouldn't hear the craziest thing you did on mat one. It's not about the craziest ship I did on maljuana. You're not

hearing what I'm saying. Definitely not. I'm so sorry. It's okay marijuan. And that's okay because look I'm not and I think the thing is what you're hearing is I'm not telling you that marijuana is bad. Maljuana is great, because what I'm picturing is Robber Downey junior, and this is reference is actually a well you know, Robert Downe, I've never heard searching fuck up ship. I just never heard of it. I've never heard of it. Bro. We searched the people section. No, but it's not because it

wasn't about what I did in the streets. It's what it did to me. And I was faced. I was faced with a choice. And when I first looked at it, I thought like you like, I'm like, oh, motherfucker's are crazy. You know this is all bullshit. I remember the first time I ever went to a meeting, the first meeting I ever went to, there was a dude sitting across from me, looks like a fucking racist. I'm from Queens. He's fucking big white dude. He's in a cut, got

a big gass bid named Rich, big Rich. Definitely a truck drop dude. And the first thing, and the first thing I'm in my fucking in this meeting saying, is like, Yo, this dude's gonna open up his mouth and I'm gonna punch him in his fucking mouth. I got my little jig on me. I'm a funk. I'm I'm just waiting. But he's the nicest guy in the world, worst, worse.

He opened up his mouth and told my story. He shared his experience, strength and hope, and it was my fucking story in a dude and a human being that I would have no connection within the street. He don't listen to what I listened to. He don't move how I move, he don't like what I like. But his experience was my experience, and it broke me. I fucking cried like a baby for forty five minutes in that meeting. I couldn't even speak, and I realized, Yo, I got

a fucking problem. But the problem ain't that I'm the problem. But it took me four years of not doing that to get to the point where, Okay, I gotta look at myself real quick, I gotta look at myself, and I gotta really really look at what like my wife sees, my children see. Now harder this to make the MENSI a kid just sit in front of him and saying, this is why I was a horrible father, And have your children tell you, yeah, you're you're fucked up person.

And it's not about forgiveness. And that's the other thing people don't realize. It's not about you saying I forgive you. I've made immens to people that people said, okay, you're still a piece of ship. Fuck you, And I said, thank you, thank you for hearing me, thank you for understanding, thank you for allowing me to tell you my role. And that's it, and I keep it moving. So it's not about that. It's not about that. It's not about

he's bounding down. When the dude came to him and he said, you know, I want to apologize to you, fucking your sister. No, ye, your wife do. The guy didn't even trust me my man, I mean with the guy, but I mean, I'm only board. You wouldn't get a candle. So for me again, so for me, and and again for me, it was really a very simple process as a cannabis agricultural advocate. Depends where you finish. I figured, yes, certain, you need to get back into cannabis. No, not gonna

have to get back into it. You need to get back in the canaps some way. It was very safe. No, I'll tell you the only way I'll get back into cannabis is me and my partner's own a spot. Exactly. You don't see what that's what I'm saying you don't never get you don't don't get us on your own supplot. Brother, you don't CBD, you never had a c because again another it's all it's all about, it's all about understanding that one is too many in a thousand's never Okay,

CBD doesn't get you high. But I've had this argument. So the argument I've had this argument don't get you high. But the argument the argument is is it's like, I'll give you a perfect example, Mascotta. I've heard this argument all the time. Mascott was only like less than one percent alcohol. It's a sparkling drink, right, right, So is that for an alcoholic a gateway to this to that, to that to that? Right? So for me, I don't

I can't talk for anybody else. For me, I don't funk with none of it because for me, I'm happy with where I am today. I fucking feel so fucking good, fucking feel good. The only thing I don't feel good about is I'm a fat fuck So I gotta lose this weight. But that's also a part of my process, right because now I've you know, do I like doughnuts? Yeah,

but I gotta get rid of them. I gotta get no, no, no no, I'm not that friends over there, so that if you don't know that might be, but like, but people, but people, you know you know what, people but people, I think make this invalid, inaccurate assumption. Dude, I'm around all of y'all. Y'alla are smoking. I'm not triggering. You know why, because it ain't for me. It's like when dudes go to a bar and they don't drink, why

it ain't for them? Dude, I agree with you, and I want to be really clear baka rock Crystal Clear on this. All right. I'm glad you can smoke and feel good about it. I'm glad everybody in here that smokes and puffs trees feel good about it. It don't work for me, said, I'm want the noise for that, and that's real, that's really it's good. But I'm gonna I'm gonna pop. I think you gotta go with the gold to golden and after that after platinum. Yeah, you know what I mean? Can I can I ask you

a question? All right? So this is what I want to ask you about um about CNN, Right, so after the war report drops, you do four hundred nobody expected you to do none of that right, nobody did right war report. Did you ever feel like there was gonna be a part of you that was missing if you went solo? Was there ever a part of you that was like, damn when my man went away and all of that, I shouldn't do an R album, I shouldn't

continue making music. I should hold off and wait, like the way like MLP might have done, or way other people might have done. Was ever part of that you that said, you know what I gotta I gotta fall back and hold off. No. That was a decisive answer, um because it was like, oh, ship Peter Roseburg, that's Peter. You cool, Peter, love Peter. That's my dude. Another great jewe and hip hop by the way, all right, let's let's Seev picks up. I don't know what he just

hit me. I don't know. Let ce he picks up. Did somebody called Peter and tell him I was here? Is that good? Look? Look he's sleeping off? Yeah? Let yo, you know yo. You know what Sean Peck says, Right, men shouldn't face time each other. That's the violation. How you, Pete? What's going on with you? We doing? Hold on you got a hold come on a third day? Yeah it no, no, talk to him, talk to me? Yeah, yeah, yeah, you don't even know what the fuck. It's just some weird shape.

What up? How you sure you don't face time with men like this? Yeah, it's definitely a bad little I'm gonna taco. Hey, man, did you guys start yet? Yeah, we've been we're a little bit. We're like our three already coming up on the third hour, so you know, you know, and Kane has come to see you on the twenty seven. I know you're happy about that we got you, and I'm looking forward to it. Man, So

what's uping? Man chilling? I just want you to feel awkward now and I have to sit in the sun nahu that Yeah, yeah, when you get I just wanted to make sure you thought it was funny. And then I wasn't talking ship all right, cool because you know I got jokes back, so it was okay, okay, hey hang a wait wait, wait, hold on, hold on, ye hey, um, sorry brother, talking about I'm about to be down to do it a luminati too. That's a funny story. That's a funny start. When I was, when I was, when

I was when I was doing radio in Detroit. I get a call to the newsroom. Your sir Shine is on the phone. Oh shot, And I'm like, oh shan, pope. I'm like the orchidage right, So he just got he was just maybe it was about a year and a half. So I'm like, oh, we gotta record. There's gotta be lives. There's kind of shot me for one second. Actually, one thing. You can ask me whatever you want because you say

you olibriliate it. You are out of this world. And that's how I made up, made up and I'm using it. It does not affect you. Smelling this drinking that can you open up a bottle of page you can open it up of the films like Wings, But listen, don't sunk this up. He's can I just tell you kind of open I'm a fucking jew. I know what the man. Let's let's see if we've still got it, still got the last? Have you over the more? That's a fine ittle hampagne. That's that's that's twee hunt it. Let's see

that and it is hip my own too. Let's see if you can do it. But I see the tab hold on, Okay, you gotta, I gotta the last time you open a bottle of champagne. Oh boy, um, probably my kids, my kids bartzh Okay, So two thousand and four teen, okay, two fourteen, okay, thousand fourteen. Okay, you still think you got the skills? Oh yeah, okay, we're gonna test you out right now, because as you know, the skills all that when you open up a bottle of champagne, the kids, it's the Jewish secret. No, just

the Champagne secret. Unless you want to get me a saber. And I can do a saber. Stuff. I don't know what you're gonna cut. You're gonna cut the joints. If you have a saber, I can do it that way. So the key is right, I want to hold it to the thumb, okay, right, because don't know if the arra is coming this way, right, So let's get that off. That's what she said, she said. Okay, huh, little type, that's what she said. Okay, now track is want to twist let the error, guys, I'm not going he with

a lot of people. Listen, hold on, did you hear that the air It wasn't even what he popped. It was the ear. That's perfect ear buzz. I'm not gonna sorrow. Did you borrow by year? That's what the guys who coming there, you know, you know he only that that was all that, That was no search. Let me just say something, man, you're relegion. When we started the show like this, this is where our purpose was was. You know, you figured that these new guys, they have their other platforms.

You make these new records, and it's great and we want to support them too. I don't want to feel like a drink. Champs will support the new generation. We do support the new generation. It's our focuses on the generation that came before us, the generation that laid it down for prior to us, and we want to continue to do that. When we have artists like you, it's such an honor, it's such a pleasure and it's such

a just a moment for us. Feel like like this what you were saying just now, I was just falling back into the fan mold like and I'm sitting back because some of the ships I knew, and that some of about Google and something that I was just like, I don't even I just want to figure it out right now, and such a beautiful moment for me. I know it's such a beautiful moment for him. Um, And

we want to thank you in your face. We want to, you know, tell you how much we appreciate for what you're doing, because there's a lot of people who had your positions, had your moments, had your time. I could have said, you know why I did it. I did my part. Let me get out of here, let me take my money and let me get the away, let me get out of here. But one of the things, and I will say this, you know, one of the things,

And I feel the same way. This is a fan boy moment for me too, because I'm such a fan of yours. Not only because not only because I love being on the road with you, being a small part of a great record, getting on the radio and doing that. But what you guys have built is what I strive for. You know, even with my Search Says podcast, even with my individual podcast, Like I study what you do in your interviews so that when I do my interviews, I

know I'm I'm ready for it. Like I'm trying to be the how it's turning to hip hop, Like I want to fucking hit people over the head with ship, but they go, oh ship, Like when I hit Chris Rock over the head with knowing that he had he was on the spectrum of aspergers, he didn't even you know, like you know what I mean, Like I mean, like you know, or talking to like Kamal Bell about growing up in Oakland and knowing about him that you know, talking to fucking Roger Clemens about the blood blister on

it in eight six and how it was bullshit and that you know what I'm saying, like so like I like to get it, but that is you returning what I gave to y'all. You know what I mean. And that's why I'm here, That's why I sat down. That's why I wanted to be a part of this. But you so much of a legend man, like when you look at you know. But I didn't want to say

this real quickly. I'm sorry because because when I when we build, when we build the vote, when we when we build new vote, right one of the things, right, when we build a new vote. My philosophy was real simple. When I went to the company, I said, I want to create my department to help artists and do integrations so that they don't have recoupment on their videos. So we're gonna pay for a hundred percent of their videos

and only take ten percent of the time. Right. In three years two thousand and eight to two thousand eleven, we gave Atlantic Records two point six million dollars. We gave Deaf Jam three million dollars. We gave Capital, we gave Sony, we gave our c A millions of dollars. And I'm not saying we didn't make it, because we did. We sold New Vote to eleven Giago for three hundred seventy six million in four years. I'm about accelerating opportunity.

But my philosophy was simple, give to the artists. Make sure that this company benefits artists first and foremost, and then everything else will come back. You know. It's just like what the God says, born to born, right, that that tent to agree, that that that knowledge has to come back. So what you guys are doing for people like me, and the reason I was able to make my joint venture with Sony is this is an example. Well, we're all building off each other's back. That's the point

that we've kind of been talking over. And it's also you know, goes back to your union and goes back to all the people that are here that make this show possible. Your engineer, the sound guys, the guys that you know, compromise their time. You know, the one most valuable commodity we have beyond money is time. We don't ever get it back this, you know, whatever time it is now, because I don't want to date it because it might be ever greeness content. The time we have now,

we never get it back. So let's manufacture our time to equate the greatness you know what I mean, because everything else is bullshit. Everything else don't mean ship. Yeah, I mean. We can drink all the wine and we want. We can drink all we can smoke all the we we want, But if we don't maximize our time and doing what you're doing and doing what you know, what the fund is it for. That's true, that's true. That's true. Let me ask you something real quick about Searchlight, because

I swear to God that I've seen Searchlight forever. Did you sell the company? I closed it? The only thing that exists now is Searchlight Publishing because there's just too much. I mean, we got obviously, we got nas you know that we administered but we also work with Ashley Rose is a amazing writer. She wrote for a Seventh Street Or Chris Brown, Body James, who's down with Griselda did

the VERSACEI tape. You know he's down with that. Kevil de Grade, who wrote for like a gang of artists in Atlanta, A man big said, who's down here working with arn and working city girls and all that ship. So the only thing that existed Searchlight, Searchlight publishing. Everything else I closed. And when I had my own personal awakening, I said to my wife, I said, you know, it can't be about me anymore. I got amazing kids, You're amazing.

And if I would have spent a tenth of my time listening to my wife, I would have been a hundred times more successful. So I said to my wife, take everything she My wife owns, the royalties, owns, the publishing owns them, that everything. And if I want to do something in business, I talked to Chantel. First, I can't make any decisions. Yep, Black and Puerto Rican Right, Cool, Cool, She's through. You see what's going to Gary Old is still a right to the barbecue after us. So I'm

with him. I'm with my with my bride thirty three years so. Um so when I created four Him seeing and I made it about the kids, and I made it about my wife. It's because that is that is, that is my son, my my birth and my moon. And if I would have because and I know he got it in him, it's just something about blacks and Puerto Ricans that got it in him. My wife was she could sit me down with you for five minutes. Five minutes, she'll walk away from table and say, don't

funk with him, or the opposite, fun with him. And I used to say this, come on, you don't know, no, not good beyond that, beyond that. And if I would have just spent a tenth of my time with her saying you're right, I would have been a hundred times more successful a hundred times. So now the last five years of my company with four him C has been fifty times more successful than it's ever been in the years pride, because I look at her and I say, what do you think, m And she says, give me

all the information. She says to me, and I'll start talking and she does, Michael land the plane, land the plane, and then she says, I want to meet him yeah, And if those two things don't happen, deals just just doesn't happen. Beautiful. And I know you got it too. So what's next, What's next? What's next? You know? What's next? Honestly is Thomas Podcast Company. You know, I believe it's a complete network. It's a joint venture that we did

with Sony and The Orchard. It is a entire organization. Um. I believe that that the titles and the colloquialisms that we put on our culture is fucked up because we are not classic, we are not old school, and our legend we are timeless. So I call everything I do timeless. Thomless Podcast Coming Me, Thomless Um Distribution and and the Thomless Podcast Companies about telling our stories, but telling it

in a way that will live forever. And one of my favorite things to listen to in the archives radio archives is Orson Welles when he did the broadcast in nineteen World or the World Theater of the Mind, and I wanted to do that times a hundred. And when I heard Kane's story and he started blessing me, because that's really what Kane did. I mean, he blessed me with nine episodes of just should he never talked about.

I said, it can't be just this I got. I want to hear the fucking leaves rustling on fucking on his block. I want to hear yo. He grew up across the street from Divine Sounds. I talked to Disco Ritchie about what people do for money, and we built the sound design all around that, you know what I'm saying, so when you hear it, and even created at the show.

At the beginning of our show, a mercer of sound design, we have a trademarked registered sound effect that was built in a studio my Man Epic and Sugar Studios that was built to encapsulate everything you're going to here, everything that you hear. So everything that we do in Times podcast is based on immersive sound design and we have amazing partners and and you know obviously so there's there's that It's called did I have tell you to one

about podcast? To have tell you about Big Daddy Kane Um premiers a We got Search Says podcast, which is just an interview, you know, kicking it with people. We have the Breaking Animity podcast which is coming in the summer. We have Line for Line which you're gonna love. It's two m c s talking about how much they influenced each other. So the first season is DMC and Chuck d Here's here's a little and here's a little treat for you. I'm I'm gonna I'm gonna bang your head

with this one. Get a little more sauced. I'm gonna bang your head. The original name of DMC, the original name that wasn't supposed to be in a group. DMC was not supposed to be in the group. It was just Joey, Joey and j smps. Right, Joey said, Hey, I know you've got some ROMs come to the studio. Just comes to the studio and kicked the rooms. And they did. They did. Suck MC's right, he said at the d m C. Right right. Russell says to Joey, if this doesn't work out, we're gonna call the group

run the m C because it will be run. But after Daryl kicked his verse, Russell was so happy. They called it run DMC for Daryl McDaniels, and he blessed us on our podcast. Were the first people that he that he tells the whole story. That's what Timeless is about man, It's making this ship evergreen so that when people look back and we're gonna talk to the new artists, we're gonna talk to them, and you know, we have another great show that we're lining up and all of that.

But the time this podcast company is about this. It's about making our stories evergreen, making them last for ever. And Kana is the first iteration of them that makes a noise of that. I ain't gonna love search. He was my man. You actually one of the people that I sit down and you tell your story and I can co sign it all the way through. You are absolutely right. Um. I met you to a Canelli. I had my tr I record and a couple of records, and you bruught me on tour. We went on tour.

We had a beautiful time, and I want to thank you to your face as a man, because, um, there's a lot of things that you did in the hip hop that you didn't have to do, and you did it. And just in case you ever not felt like you got your flowers, So you get your flowers. We invented. We ain't invent the actual statement of giving the flowers. We we we made it famous. In the hip hop sorry, because because I could just remember and it was so

beautiful like today and yesterday. I just spent these two days just watching all your videos and I like, you know, my man with them, you got you got more with them to me on the like when I looked, I said, I don't know if he was doing a little like like you know, like he was really dicing like back then you had the day he just ship was my first tour that we haven't went on was too short, right, because you know, we had the West coast and its coast locked up, but we had to do the Midwest.

So Russell was telling me, oh, this is due too short, and I'm like, oh, Bona macke I know about I know about short talk. So we go and our first show is, I don't know, somewhere blank, middle, middle of the country, somewhere. We get on stage and typical New Yorker. Everybody knows me, everybody knows third Days, right, You're thinking this, of course, because I'm from New York. Everybody else, right, Yeah, that's a factor. I don't go. There was New York

and then the rest of the world. So we're in the middle of nowhere, right, it's just it's just mountains and we're doing the show and Too Short loves all up. Yo, hey player, blah blah blah blah blah, player player, Yo, what up? Man? I go do your thing? Man, be on stage and watch you do your thing. Yo, I'm talking about the crowd was there. They were like, you know, they were polite. You know, they were polite, and they kind of knew our records for you, you know, from

BT and Young TV rep. Yo. I went out there, dance in my asshole, I'm grabbing girls, I'm dancing me and crowdstous game with us. So everybody, all the home boysn't out right right we leave, We're like, too short, crowd is going crazy. Even before he touches the stage, Too Short walked across the stage and went and that's all he did for forty five and annihilated us. Annihilated us. We got back to the bus, it was like three

people there at his bus. It couldn't even leave. So I'm like, oh, he must have this city on lock. We'll go to the next one. It was Oklahoma, same ship. I'm dancing. I mean, I'm now I'm doing the worm. I'm trying to get yo. I'm I'm like, yo, I'm just just all this stuff hop through my leg? Can it play style? Like I'm fucking amped? Right, And that's when I knew. So there's two times when I knew that New York wasn't ship. That was a fact, but

it is what it is. But the second one was when we went on the on the road public Enemy. So it's publicly Enemy, digital underground quin laity for native tongues. Right, we get down south and I used to love. What I used to of is I usaid, love to go to side of stage and see the lineup because it would usually be bah blah blah blah blah or Cane and then Cane and Public Enemy or third Base Public Enemy.

We get down South Vanmouge blah blah blah blah blah, Third Base, Public Enemy, two Love Crew, and I'm like, oh, this's gotta be a problem here. And I go to Chuck. I said, Chuck the honest, they funked up the lineup. He's like, no, one, No, they didn't. I said, yeah they did, man, you're fucking public Enemy. He's like watch and I said, watch what fucking two Love Crew? They got one record? He says, search shut up and watch, and we got to the southe of the stage. We performed,

crowd goes crazy. Public Enemy performs, crowd goes crazy, and then all of a sudden the cops come in. And then all of a sudden, two Love Crew hits the stage and Luke says, hey, they ain't going out to say that works? Are you're gonna say him? Hey, we want to pose? And they didn't have to say one word. I never seen a dance like this in my life. The upper row they were doing like fucking musical chairs around chairs, fucking talle no. So they didn't even do

they didn't even do the record. They didn't even do me so Hawny, they didn't even do that. Then he goes, they don't say word, so d dud, dude. I'm like, what the fund are working with these motherfucker's? Did I recognized never gonna hurt before they got to me, so harny and I just and I feel the tap on my shoulder and he turned around it's and it's chucked and he says, you always let the hottest group close. So fast forward. We're in Europe. We're doing Public Enemy

Third Base World Tour. We have the number one record in the country of gas face. At the time, the Queen of England was trying to pass a law called the poll Tax p O L L Tax, and basically what it said was Pauliaman was trying and say, okay, every person in every household has to pay a flat tax pounds. Now, if you're a blue collar worker and you got mom, dad, two kids, ten thousand pounds forty thousand a year pounds, it's fine, it's not a big deal.

But in the Trinity neighborhoods in Brixton and South London, you know, they had twelve people living under a roof Caribbean families. They couldn't afford that. Fucking yo. That's that's they don't They're not even bringing that home. It was civil unrest. I mean it was like black lives matter before black lives matter, I mean ash fucking barrels burning in the streets, no poll tax, all of that. We go to Brixton Academy, which is like the old one

of the oldest theaters in London. In Brixton, I look at the public enemy third base right, So I'm like, okay, okay, okay, Flavor. I'll never forget this. So this is this old rickety building with the base the building shaking. Flavor gets on top of a six stacked set of speakers and doing his Flavor dance. And this thing is rocking like this like I thought he was gonna kill himself. Crowd is going crazy. Trainees Pepper had Caribbean heads. Everybody. It's in

the middle of Brixton. I come on stage. We come on stage. Crowd goes crazy. Right, We're gonna end with gas face. Everybody m c search. I cut off the music. I said, yo, black Cat is bad and I'm screaming it as loud as I can. Black Cat is bad luck. Bad guys wear black. Must have been the same queen that set up the poll tax get the We couldn't even finish the song. They ran into the streets they I mean it was crazy. Next day London Times Third Base gives the queen the gas face crazy right, crazy.

We tore the country. We come back. We do Wembley, hundred and sixty thousand people. Biggest show I ever seen in my life. Well the tennis shit Wimbley, No, that's when that's Wembley. The thing this is Wibley Arena. All right, it's like a hundred sixty thousand people and it's now a third base and p that I go out there and we do gas and before my even verse comes on, the whole crowd black cat is bad luck. Bad guys were black must have been the same queen and set

up the poll tech. Crowd went crazy. Crowd went crazy. I learned from from those guys that you always let the hottest group close. And when we went on tour on third days and we found out about Noughty and we found about Cyprus. When we were on the west coast, we let them close. Nordy, North Norton, Nordy on the east coast. Yeah, but they were the hottest on the west.

It was hottest on the west. Okay, all right now, I also saw one thing too that you said you knew bush with Bill from bush Oh, yeah, from Brooklyn Busher Bills from Bushwick. Yeah, that's why they called him Bushwick Bill. I mean it makes sense. They were from Texas. Come on, man, DJ permitted from Texas to him. But he's from Brooklyn, now, yo. That fucked me up. As we see him with Jake friends, he's freaking move man, I'm from I didn't know it's different like I thought

there was. It did make sense when you said it, right, but I was like, wait a minute, he's I thought they were all from Texas. Well they well they eventually worked from Texas. So you knew him from Brooklyn? How the fund did you meet Bushwick? Building? Just from being around the scene and broken, Like I told you, I'm the Forest Gump. I was everywhere, like I was working everywhere, So I met I met Bill Um when I was

with the Bad Boys inspect the guy. You remember that record, So that they have to do is we're from bed Stide. The other dudes were from brown Will and we just bumped in the Bill and yeah, we just became cool. And then like maybe maybe six months a year, lady moved to Houston. Okay, bush your bills originally from Bushwick. That's why they call him bush Maybe that's why they traded. They traded Premier for Busher Bill. I don't know, hell of a trade. That's a hell of a trader's fucking

great trades of me. Man it man, you let me tell you some legends, both legends. Man. I can't thank you so much. My brother like, um, wow, So do you know I was gonna ask you not to smoke weed here? Right? Yeah, it was gonna happen. No, I know that's but I just want to let you go to your face and I love you. Yeah, I let you to b and I hope we exchanged numbers and I hope we get to break. Yes. Listen, listen to me, bro.

You are what we call a legend. You are what we call hip hop official or a person that stood with the test of time and it's still standing there. We want to tell you that to your face. We said, we talked about you like that when you're not around. We want to talk about you like that when you are around. The stories that like interviews. It was crazy because I just came from New York and I missed my flash supposed to go to l A and then come here. But it was great because I had I

did two days study on you. So I'm just keep rolling up. I'm just keep rolling up, and I'm like, I'm trying to figure out win and this will be my last question. That all right, Because when I couldn't look at people time capsule of this game, I canna say this, motherfucker hated hip hop here m hm. When I look at my own ship, oh, I know when

I hated it. I look at other people ship, I know when they definitively I could not if you could correct me if I'm wrong, if there was ever a moment that you did just say, this is not what I signed up for. This is not what I wanted to be a part of. When I looked at the footage that is available and the Googles that is available, was there ever moment where he was just like, man, this is this is not it. This is not what I want to be a part of. All this is?

Was there? Everyone? No? Never? No? This culture gave me everything. Okay, So was there any point you was disappointed? Yes? Tell me no one. Yes, When when Vnilis and Hammer were on the radio and all people respect that we're not on the radio. Um, that's that's that for me? Was harper um. You know. I always tried, and again I don't like to use finite words, but I'll use it here.

I always tried my best two figure out how I can contribute the best way I could, even in building nonfiction and being a part of that and having a plan and going to Geffen and just saying, Hey, these guys are gonna be the Ramons of hip hop. Like I just knew it, Like I just knew that they didn't need radio to be millionaires and you know, sell millions of records and just building a studio with Necro and Ill Bill in the middle of Brooklyn and making music. Um. No,

there's never been a term io hip hop everything. Um. If it wasn't for this culture accepting me and allowing me to do what I do, Um, your girl would be telling me to go get a side seven shoot at North Room. Um. I everything that I've done in my in my career has been around the philosophy that I was taught in the culture peace, unity, love and having fun and the tenants of this culture. Um. Because you know, I come from a place where there was

no term it's hip hop. I heard Graham Mix said dst say, just like you know, the term hip hop was a derogatory term. We didn't want it to be called that. When I was coming up, it was kids dancing in the street, writing their names on the walls, DJ and and parties and and rapping in in the street like there was no thing. I think the new York Times called it that, or The New Yorker. We don't want to call it that, but we adapted, right. I owe this culture everything. Then I don't know what

I would I would be a shoe salesman. I'm sure I would be selling something, but I would not be where I am, and I would not be able to afford the life that I have, and I would not be able to afford the family that I have. UM but no, and I still look for new music, and I still love new talent, and I still try to find I still try to get up on ship before anybody else. I got a cool homeboys that we called and I'm like, hell, you up on Marcus Kraft, you

up on blah blah blah. You know, I'm still that dude. I'm still that, you know, seventeen year old kids that instead of going an sol, instead of going to J and R Music World, instead of going to like, you know, whether the record spot was in every place in this country. I'm on the internet trying to find who's next, you know. Like when I heard J Cole's warm up, when I heard Lights Please, I said to my homeboy, I said, Yo, this kid is about to be the greatest one of

the greatest lights. Please, if you haven't heard that record, I don't know if you have or not. I would strongly suggest we spent some time with that record. But that what's what's your what's your favorite moment of hip hop without you? Without you participate in? Oh, I mean, there's so many bro um. The one that comes up to up to the one one of my favorites is krs at the Latin Quarter about to perform you know,

the South Bronx And while he's on stage. Oh so, just so we're clear, I was the first person with scholar Rockney recent Peace. I was there when the first time that record ever got played in the club. So I'm watching Cares and Scott get on stage and Mellie mell comes behind him and wants to battle him, and mel pulls out a Hunted and from the stage it looked like it was a pretty crumpled hunted. And Chris said hunted and he turned to Scott and Scott handed

him a band a thousand. He said, how about a thousand South Brons came on? It was a southron crowd went fucking ape ship and that was that was the record. The Queen's was not no, not not at all. It was just stating the fact it was not an mc shann I have pictures of and it's in Paradise's Book of Shannon and Cares hanging out together in the in

the LQ. You know what I'm saying. And that's one of the things, like you when you talk about East West and you talk about this and that, like that's the streets that magnified that the hottest, even even Magic and read alber cool like they weren't. They didn't have beef with each other. We magnified that in the street. But that's one of my favorite that's one of my favorite memories of hip hop that I always that sticks with me. You know, Scottler Rock was like my big

brother and uh and I was. I was at the I was there when Kay arrests and Ms Melody and Scotty Morris walked out of the Bronx hospital when they found out that he was brained it and they were just he just walked past me, he didn't even acknowledge me and kept numbling the same thing. We just got to move on. We just gotta move on. And Friday was the show with Malison Square Garden. Wow, I'm the

forest gump. Damn it, God, damn man, make him motherfucker mc Motherfucker's So he went to a house without giving me some gifts. So I got some gifts for y'all. Yep, I brought some gifts. So before I leave, you got this stingy pat. That's for you, and that's for you. And that's for you, and that's for you. And I got two more in my pocket. So this is the thirtieth anniversary at Derrels and the thirtieth anniversary of Pop Goes the Weasel, and the anniversity of camd mr Hood.

So those are our challenge coins that would drop in dot com. Not challenge coins, challenge your coins. And I got stands for y'all, so I wanted you all to have them there. The first off the mint, so your guys are the first ones to get. There's a camera as we could uh zoom. We had him in the velvet. In the velvet. You know, we have to do a proper We have to do it properly, definitely, So you're ready to do the two, when you're ready to do the when you're ready to do the CNN one, do

you let me know, let's go. I have no idea what we were doing come out, but I'm it's just a coin. It's just a coin, bro, it's that big coin. No, it's a collective coin. N not an n f T, but I will share this is it and April fift n f T Ernie Panicoli, we're creating an n f T of his infamous Biggie in the image quick. NFC stands for non fungible token. It's a digital basically a digital imprint or digital code thank you, and that digital

code is encrypted with a watermark. It's a one of one, authenticated by the blockchain, right, and you can either buy it on an auction, either cash or crypto or both. The one that we're doing on April five will be ethereum. We partnered with Ethereum to do that um. If you're unfamiliar, go to open c dot com and we will help those who want to get involved open up a crypto wallet, because that's the other part of the education is if you want to get wealth, real wealth, then you have

to understand cryptocurrency. So we would one of the apps open Sea. So we are helping those who want to be involved in this n f t auction create their cryptocurrency wallet, so you can do that, and then we'll be doing others towards We're actually working on something that's great. That's great. Well, if you really want to get some money, you holler at me. Let's take some pictures to take

a drop and this is it. Thanks for joining us for another episode of Drink Champs hosted by yours truly, d J E F and n O r E. Please make sure to follow us on all our socials. Let's add drink Champs across all platforms at the Real Noriegan I g at Noriega on Twitter, mine is at Who's Crazy on I g at d J e f N on Twitter, and most importantly, stay up to date with the latest releases, news and merge by going to drink

champs dot com. For more podcasts from my heart Radio, visit the iHeart Radio app, Apple Podcast, or wherever you listen to your favorite shows.