Episode 186 w/ Russ

And this is Drink Chess Motherfucker? Yea am Now Now, this is one of the most remarkable, amazing stories in the hip hop when the person comes and says fuck y'all, even out of even out of it's because the people ain't sucking with him, and he says fuck y'all and says, I'm gonna do it my way, and I'm I'm gonna be my own engineer, I'm gonna be my own fucking producer, I'm gonna write my own raps, I'm gonna do my own hooks, And he actually goes out there and he

works and then he turns around and say fuck y'all because it worked, and he has flat them singles and gold records. And the thing is, so many people want to, like, you know, call them my arrogant person or cocky person. But the thing is when you have the accolades or the things to back it up, sometimes it's just being facts sometimes speaking. So if you people don't understand, I don't understand Independent Ground, don't understand who we're talking about.

We're talking about one other than Russ made some other. Now, I was very interested in your story from the beginning because of your relentless uh work ethic. Now, I went a Google and they said that you were starting out in two thousand and nine. When we started messing with the music, it was it was like, oh six, I was like fourteen, freshman in high school, just making Beast got me. Before that, I was I was five seven, whatever the funk. I was listening to fifty and Eminem

and like writing. I remember writing raps from the perspective that I was from Queens just because like, so you're living in Georgia, I know you from at that time, I was living in North Carolina. So we moved around, moving around. Yeah, so we moved around, But um, I just always feel like I knew who I was before I knew who I was, Like the bug bade me

before I knew that it did me. Like, why why else is a seven year old standing on his mental piece performing rap seats writing from the perspective of like queens if for no other reason than like I think he just really function that ship, you know what I'm saying, Because that's like the first time that was starting fire. Like it's like, why else do you do ship when your seven other than for the genuine love of the ship.

So it was kind of always in my life. But yeah, four teens when I started like making beasts, so what are the wait, wait, what are the artists you're saying that you're listening to it that time? At that time, yeah, it was it was just g unit heavy. Yeah, like the fucking fifty and the whole bead from Mercy ship like Dre's why I started even getting like interested in production, you know what I mean? You know what it was though? Two was my parents always had like music and speakers

and everything. My my dad was very musical. His father taught me guitar and ship rest in peace pop up. So like, there was always a musical family. Uh, my mom, So your father's father was in the music. Oh yeah, he played. He played guitar for like eighty years. That's what That's what my part me. But that's my grandfather said to me every time you see me, you know where your talent comes from? Like, well, you know what he says, like my dick, like my grandfather before you.

I'm like, damn. He's like yeah yeah, he's like, well he didn't say no English. He'd be like, your ball don't got no talent. But I'm sorry, yeah, you're good. Yeah. Not so my dad's dad was like just very artistic. And then my mom's grandma played the organ for mafia weddings and ship like that. All right, there was always music in the family. It's not because you're Sicilian. It was my field weddings. No, at every Sicilian I haven't man,

I got along with I don't know. I guess it's because my last name is Sicilian, so I'm part of Sicilian. I like that. How do you how do you say your last names? I'm just saying my last name is not Si. You're Cuban, okay. But according to Sicilians. It's not Chandy, is it two sees? Well, maybe it's because child's two sees something that depending on that no Italian that you got sis on it. So now so now

you come from first. So let's make up to our people who provided a look at to their best body liquors. You know what I'm saying. Twenty seven nine South Dixie Highway. People came here with that white star Rose right star away. I'm getting off the Rose because Rose starting with Miami a kool aid too much. But most liquors you ordered with the drink Champs order you could drink with us.

So listen, do you come from my era? I didn't even I don't want to cut you off, but to really make that, to drive that point home what it was. They had the music in the house, so its mom's and papers, and it was how green and it was earth winning fire and it was all this musical ship that I was getting introduced to. And so I feel like I always feel like the natural segue the reason why it was so naturally start listening to g Unit

because people don't understand that. Yeah, because fifty eminem actually wildly melodic. I've never heard a fifty verse where he's not in the pocket. Is this why you became a melodic artist? As we well, Yeah, the inception of the hip hop bug that bit Me was based off of

a melodic introduction. So me like, fifty wildly wake up earlier in the morning because everything is like a it's a whole cadence and him like this' relody to it because to me, I feel like, I feel like you've got Drake, you got Eminem, and you got Kanye, and you like if you made I agree and made a superhuman I mean, if they together and made a Sicilian, you know, the Godfather, because you have have every one of their traits. Like you you're crazy, like in a

good way and a bad way. Then you're Eminem with the shop value, and then um, Kanye is because again it's just it's just out of this world. Like your music sometimes you can go like it's it's ahead, ahead of time. That's what the reason why I feel like in certain ways like you misunderstood is because you're in twenty four. You're like you're you're so you're still ahead. It's like it's gonna come off a little bit a little bit weird. Because you're advanced, you are more advanced.

Like if you have a scene like, um, the kid that's in the behavior cat class and he's in the resource room and he's a special had and then he said, but why are you especially a He almost always says behavior because no one says I'm stupid, right, So it's just almost like that. It's like you're ahead, You're you're so far ahead of this other classes that everybody don't want to admit that we might be kind of stupid.

I like, you know, it's so amazing. Is that like if I say that, which I have, right, But if I say that, that's when it comes off. That's what drink champ. I appreciate you, but I appreciate you even having that perspective. But it's also in thinkative of how insecure the consumer is in society. Is is that if

I choose to pick up myself, it's a problem. But if you say the exact same thing about me that I would say about myself, then it's okay, which which I always say, is like, so y'all just want to control my confidence. You can't have self confidence. I can't be confident till you tell me I can be confident that it's okay. One of my favorite moments is we come from an era of trolling. Right now, whether you were trolling or not, you wanted to make a statement

with the T shirt. Now where was this at? Just what okay? D And how long ago was this? September? Seen always remember dates even I'm like just checking after it. I literally think it was seven years ago September Break It Down Festival. Yes, your backstage, all the artists kind of see you. Yeah, because you don't want any were

your batage with each other. All the artists come down, everyone sees each other, so you go on stage and that's where No, it went viral when after the show I posted it on Instagram the performance just like a picture of me in the shirt. First of all, the inspiration for that came from my j D thousand when he was rocking those all black jumpsuits, just things on him. I was like, he did that, I think so, but it was I was like, man, that's a really cool

way to say something without saying anything. Because if I'm gonna be on stage and have a platform, let me just put them on my shirt. So I had like a bunch of shirts lined up that me and kids super we're like creating my homie from Brooklyn. But um so that was one of them, you know what I'm saying.

And what was what was hilarious about that was that I was targeting the white kids in the suburbs who are doing that type of ship because for no other reason, then they heard it in a song and they think that that's cool or whatever. And so you tried this while the addictive drug for the sake of trying to fit into a lifestyle you're not even you don't have

any business trying to fit into. And oftentimes you try to fit into a lifestyle that a rapper is given to you, and he's not even really living lifestyle exactly. So now you're geting addicted to those drugs and now you're addicted, but you're addicted off of being impressionable to artists that you shouldn't be idolizing like that Future didn't use drugs for three years and he was making that type of music. It did nothing for me because I don't I didn't buy into it in the first place.

I don't think this is the entertainment industry, Like if these rappers were doing but I never thought he got that hot either. But it's like, I love but what was the black now? But thinking about it's like if these rappers were doing the drugs that they were saying they were doing, they wouldn't have a career like you see the ones that do it and the Yeah, I think the futures fired to I didn't buy into it,

so it didn't affect me. I was just kind of like, uh, when I really think that he was doing what was the backlash to that picture? And they thought they thought that we kind of know, but they thought that I was making a joke in ridiculing addicts, like you don't know it's a disease. I said, no, I know, it's a disease. Y'all keep overlooking chapter one though, you want

to go to chapter two and say, well he's addicted. Yeah, now he is nobody talking about the cause when you go to chapter one and talk about why these mothers are And I was not talking about the people who have PTSD literally PTSD from being in uh poverty stricken places and dealing with funked up ship and traumatizing events. I'm'm talking about those people. I was talking about the white kids in the suburbs. And why do I know that?

Because I grew up with them and I went to college with them for a year, and I had a best friend who we would go to the party and he'd be like, yo, you think I should snort this or pop? And I would be like no. I was his crunch of reality, Like what are you talking about? No? In short thing when I left school, He's addicted to Opius and then Heroin and Roxy's the whole ship. So it's like, I'm talking about those kids who literally have no reason to be doing it other than it's the

thing to do. I'm talking about the PTSD people who like need serious help. I'm not talking about y'all, And honestly, I'm talking about chapter one. Y'all want to keep saying addiction is a disease. Yes, can y'all go to chapter one? Why did you pick it up in the first place? Tell me really, why no one wants it? No one wants to say, Well, tell me really why that's always that it's like Heroin but pills. I think I think that's what it could be. There's so many versions of

these pills. I'm glad I'm not in that world, but I think that that's a conversation that needs to be had, Like people need to start getting to the root of the issue. Everyone wants to just say they want to skip over that and say, well, is addicted to disease. He needs help. Yeah, but like to prevent it again from happening, why don't we get to why he did it in the first place? And like that's all Like

was my approach harsh? But honestly, yes, for sure. Oh and then there was there was tweets that like why I was saying need lean right like twelve and I've never addressed this right, So people try to pull that out like you're like, people think that I was an attic, Like you're an at it just like yo, y'all are fucking insane. Um, what it was is that it was something like that, uh me, my homie went in the studio,

was faded. Uh we're broke, we're off, And we're like, man that it sounds funn Yeah, We're like, you know, because it was just like it was in future and honestly was future and all these people and we're like, man, that just sounds that just sounds finn Okay, y'all who got to leave in Atlanta. We never end up finding it though, and honestly, honestly, honestly, you know what, was crazy and shout out to my fucking homie to call

my homies. This is weird because he's way older than me, like an o G. But we knew he would have it, so we went to him. It's actually I've never told this story. So we went to him. We pulled up on him because we're like, yo, we want to try to leave, right. We go to him and he's like, nah, I'm not gonna get that for you. Like yah, man, what age nineteen nineteen something like that. He's a real

nig after supposed to be able to get you drugs. Yeah, but that's how you know, like now he was actually on something like yo, yeah, like here's some weeds, because I would think he was, but I've never I've never told that story. But that's also how I know, Like I know it's about being impressionable because I once was impressionable, where like me and my homies were like, yo, hold on, like fuck it, you're sitting around, you're broke, you're in

the basement in the studio. I'm talking about foregr followers like you're just broke and you're like, fucking man, maybe that should might make the music be I like. And so the curiosity, I know people did that for sure, and the curiosities takes you to the place for like, yo, let me like look into that. But then luckily, like I had, you know, a big homie was like, I'm not even I'm not even getting after you all. And then honestly, once I went to sleep and woke up,

we were like, yeah, I'm done. Why what then am I? You know what I'm saying, I don't really know better because you know, I do get I don't drunk sometimes, but when I see these kids on Instagram at three o'clock in the afternoon and they're just leaning and spit coming out of the mouths, it concerns me, like as an older person, you know what I'm saying, and I

know that. The thing about it is, I have to be careful of what I say to these kids because whatever you say, if if if I say something, they can react back and they say they can always say they always say fuck you, old head. And I'm like, damn, I don't want to be called old. Gonna squeeze, you know, old is a compliment. I'm trying to say so I because I heard you say this. It was like a

Charles Waffie thing on one part of me. Once the one million percent agree with you and say point out to each of every one of them, I got pointed out that I didn't think Future was getting high like that on Sway Show, and then it was like he kind of he kind of said that like the next three weeks after that. But anyway, what I'm trying to say is for certain certain things, I do feel like

I got a responsibility. Like if I see I don't feel like I should do it publicly, but I feel like I should reach out seeking one of the dudes they was on Instagram. But then there's a part of me that says, this dude don't even know who the funk I am. This call might not even be taken as a respect call. This call might be be taken as to let that because if you ain't on my mom my playing failed like sometimes me um trying to give you advice comes across as me trying to check you,

And I'm not trying to check you. I'm just trying to tell you I've been through this. I've been through through my father, through my family being addicted to heroin. Lean is the same exact thing. So we we had a whole we had a whole campaign against Lean at one point, and it was real because we also allow Young Dolph to come up here and we let him get high right in front of us, so we're just there. We've had Yeah, it wasn't just young Dog. We've had

a cop. And then the other thing that we we I think we skip over sometimes is and tell me if I'm wrong. Lean didn't start with future. These guys M. D J. Screwing and my dog, but they didn't know how lethal it was. We didn't know to Pipsie. Right after Pipsie then knew because nobody was telling them, hey guys, that's sucking Harold. So then that ship went. That ship went mainstream with Little Wayne. Yeah, with the Caesar or

was that just Lean went mainstream? Okay? Little Wayne? That was just like a Little Wayne is one of my favorite rappers ever. But like, like that's the thing you are looking currently at a rapking. That is a bunch of babies of Little Wayne. From the face tasks to the Dazzle, It's all a bunch of little wands. Look at every one of these little twenty one year olds. It's all little Wayne wannabes. That's why it's like, no,

just go to the real thing. H y'all are like y'all live a little Wayne Free himself of Lean as well, probably did. But like that's like, I mean, I think currently though I'm saying I think, I'm hopefully sure. I'm not sure, but like he said, hopefully yeah. My other thing too, is that it's it's one thing to say I have a problem, I'm indicted. It's sucked up. That's one thing. And I like and I hear you and

that's sucked up. It's a whole another thing when you start, uh using substance abuse as a marketing tool, When you start when your merch is a Lean bottle on it, or when you post on the ground look at me smiling next to lean, It's like, bro, like, I'm not stupid. You can fool the ten year olds and the twelve yeards that follow you, but you know that you posting a picture with four Lean bottles smiling is going to

get more likes. Then your song does spin that somewhere else before and reality, that's one thing you're right with an other thing is lean is so expensive? Ye, that's the thing. I think they're flooring and as a show of wealth, well, that's even worse. You are flexing all the things that wealth and hip hop to me have degraded. But I just think like because at that point, well, and then I have a problem with the people that do that and then try and say that they care

about the youth, like I'm helping them. It's like, no, bro, because if you know anything about kids, it is uh, I do as you do, not as you say. Everyone. You don't have a time to show everyone, you know, it would happen like I would come home with hickies, right, I would come home with I was sixteen seventeen, come home with higgies, and my dad would get super piste because I have a younger sister, and so he was like,

you can't tell her. Now, maybe it's extreme, but whatever it is is an analogy for the sake of the conversation. But he would say, you can't tell her do as I say, not as I do, because it's just not how it works. So I learned that from an early age, just with that always stuck in my head and to try to apply it like I can't. I can't say don't do uh oh, I care about the kids and whatever, and yeah, man, y'all can't be doing drugs. That's just

gonna suck you up. Stay off the ship. Here I am with lean and buy my T shirt with leaning my face on it, like y'all. Look, y'all are ridiculous. That's how I know you don't actually give a funk. Your actions tell me you don't give a funk, like you can say it all day long. But I'm not slow. These people might be slow and I'm not. I'm just not the one to keep my mouth close about it. And if that makes me the bad guy for calling

out dumb ship, so be it, because that's true. But it's like, and y'all have no that has no longevity anyway, fake should never last. And that's how first of all, that lifestyle has no longevity. Being a drug addict has no longevity period and let alone as a career, let alone, that's just like, that's all you have to offer. And that and I feel like what's crazy to even segue is you look at uh absolutely untimely tragic death of

a nipsey Hustle. They kind of put like, I've been a psychotic fan of Nipsey Hustle for right there, because you know what's the crazy ship? When I google you, Yeah, most of the time you did interviews was right after mac Miller's death. So know what I'm saying is like like when I looked at the timeline, you know the timelines, it was a lot of interviews that popped up. It was actually about mac Miller's death. So I was wonderment.

I was like, wow, became and now this is after nip Yeah, and like I'm a really huge, huge fan of Nipsy and I have been for since I heard the marathon in December twenty time when it came out. You know what I'm saying, type of ship. But when you when you have a death like that, it kind of puts it on perspective because it's very like that was the real it was the first thing you thought about.

I just couldn't believe it. I woke up because my sleep schedules fucked, so I was asleep and my mom knew how much I funk with him, so she called my manager to like go wake like wake him up. So I woke up to like fifty group taxing all these and I'm like, what the like, there's no way, there's no way, Um, but that ship I was. I cried every day for a fucking week for a week straight because it's a it's Nancy never had a top

ten Billboard hit, Nipsy never had Uh. Nipsey did more albums the week he died, and he didn't when he dropped it. And the first week numbers when he was alive didn't match the first week numbers when he died, and he deserves all this love and more and and the and the reality is that, um, what it goes to shows that numbers don't reflect impact. That's why I said that when I treated it whenever, But because Nincy didn't have the top ten hits or whatever, but look

at the impact. Why because he was saying same ship, Because you know what, it's one of these fucking little Instagram entertainer as rappers who just the whole ship is just gimmicks of lean this and I'm making songs about my chains. It's like it sounds funked up. But if y'all died, what are you leaving behind for the world? Not ship? What did you like, when we listen to you, what do we want to go do? Most of y'all have fans who, after they listen to you, want to

go just do some funk shit. Go pop with this, Go do Nipsey. Have people wanted to go start businesses, influence their community ownership, Like you know what I'm saying without having the top ten songs. So that's how you know it's not about that. It's about what the funk y'all are talking about. That's why I always be saying like y'all can do all the drug marketing tools and do all the gimmicks, but that ship will not last because it's simply has no lasting effect on life. You

can't apply it to you. You can't apply some of these people's songs to your longevity of your life. What I'm saying, Nipsey left behind gems that I'm gonna be using when I'm ninety. You know what I'm saying, Like he left like I was a not a big reader, but what I did read was really impactful self help books. It was Napoleon Hills and Deepox. Yeah, so it was that type of ship I felt like when I Alchemist, Yeah, for sure, for for agreements, the secret all that ship.

So when I first heard Nipsey, that's I felt like I was getting another self help book, you know what I'm saying, And so I don't And I feel like that's the whether or not that's what your agenda should be as an artist. That's what I gravitate towards and I feel like that's what That's what leaving the world off is a better place is about. Because Nipsey left the world off. The world is a better place because of Nipsey. Like Nipsey didn't come into the world and

make it worse. Some of these artists are literally coming in and poisoning the youth. They're poisoning the culture. They're doing all these things, and it's like it's insane to me. But once again, no one has balls. Everyone is scared. Everyone wants to be buddy buddy, so no wants to say so that's fine. I'll be the one to say something. Y'all can do whatever you want. But it's too late. Already got my fans. Is too late. Then you post card from the Fords of the Staples too late. I

know you don't. I know you probably wouldn't want to bring this up, but I just feel like it's it's funked up the way ship went down. But we were supposed to have we're not supposed to. But Nipsey could have potentially been on drink Chat the same day. We had bird Man the same day. So when we started the interview with bird Man, what happened was because I got notes for you too right here. But I want to do I want to be as naturalist possible at first,

so I leave my phone away. Sure, so as I left my phone a where he was hitting me, but I had it on silom because you know what I mean. So we're supposed to do him pause pause, have him the same day like he was. That's the one thing

I respected about two. He was one of the people that that actually showed love to the elder generator, you know, because sometimes I look at the young kids and they're like, man, suck them old dudes, And I can't knock them because I remember me being younger saying fuck them old dudes. So I don't complain. So you know, I don't believe that about you. You never really because you might have said that in the hood, telling you I said it. No, No, I'm raised with a lot more respect you might have

in the hood. Everyone him. No, no, But there's a couple of artists that I met with legends, and I was like, some of those guys the legends. But so my natural reaction is always to be like, when a new guy comes out and he's the ship for you know, two weeks, I don't say what's up to him? I don't. I just let him back because I see so many people come and go that I just sit back and I get cocky on me. I let you be cocky.

I don't. I let it all go. But that's one of the things that I like about you, Like the way you give it up to Scott's story, the way Nipsey gave it up for us. You know what I'm saying, The way even if you even coming out here, that's showing the initiative that because there's some hip hop ship, don't mean supposed to know about drinking chance unless you But like I told you all, like the first second I saw this come out, Like when y'all launched this,

I was like, this is the greatest idea. It's because it's because the basis of it is natural, because that's this is really what like the cameras and anything like, this is what we would actually do to people are like, yea, you know what we want to canct We want to link what will be doing drinking, smoking, talking? Ship? Fine, put the cameras on what you're gonna get the same ship? You feel me? And that's what I prided myself on too, is just authenticity. Like my mom will tell you, my

friends will tell you. The girls i'd be fu will tell you this is what it is, said the girls. I mean, he knocks it down, That's who serious. I was so proud of that man, so proud. Let me tell you to tell you something. I am proud one thing that people can't hate on you. And the thing is, um, the thing is you you. This is a crazy ship. You said something, but I said it on my record. I said it on my record. I said, we gassed

these artists to be these artists. And when these artists start acting like the artists, you say, and you said that, yeah, I said it on my record. Big change. But I'm I'm re charging you and I'm like this motherfucker he understands it. The thing is, it's just like being a DJ, right, Just like being a DJ right, they'll tell you you're the closing DJ, so it's naturally for you to be mad at the opening in DJ playing all the records that you're gonna play, so they gass you your DJE.

And then when you start acting like the DJ, they critique and saying, oh, he's Holly, he's Hollywood. What's insane. It's almost like for an analogy, it's like it's like a fan looking at you on the come up and they're like, man, I can't wait to get on you. Get out of all the things he's wrapping up. You start rocking those. You don't gotta rock those? What are you talking about? That's why I said, in a FLEXTIONI style, Uh, either love me? What do I say? You love me?

I hate your supporter? Either you either love to me. You either love to see me shine or you don't. No kind of sort of you know sometimes supporter. But it's like you can't just be like, oh my love is conditional. I want to see you, but only under these conditions. Don't shine on me. Don't shine on me. But you know what happens with insecure people, You're shining regardless shines on them because they just feel like anyone shining is sucking up my shine. It's like, no, you

insecure a piece of ship. Go yell at your fucking mirror. It's have nothing to do with me another drink, God damn it. But there's definitely a culture of fans that they just your fans on the come up, and then they that fans because they didn't really want you like that. They wanted this part of you the second and went here, I gotta go find someone new too. It's like new pussy. You know what I'm saying. I'm gonna tell you, I'm gonna that's how let me looking at you. It's voters

like the consumer. A lot of the consumers are volts and hyenas. They just pounce down on you when it's like convenient, like eat you up. The second they've done feasting on you and there's some other new ship going on over here to the right, they're like cool, And why it fox up artists because artists be thinking that that love is real, right, so they put out something. They put out a song, a blue face or want any one of these people who have a song going

crazy again. All this love is going nuts. A couple of months going nuts and so the artists like, man, this is I'm lit right. They don't realize though, that in three months there will be some other person with another song that the vulture is ak the consumer world just the look up and be like and start feasting on these people, and then your left just fucking hung out to dry, like damn, I got nothing in me left, And now I didn't set my career up because I

thought that this was the moment. I thought this moment would last forever. And it's like but but there's also the snobby fan. The snobby fan is the one that I like this guy on the come up because nobody knows about him. I'm on that new ship. Motherfuck. You know like that too. I used to love Floyd Mayweather when he was underground. Whenever you want to start like like Floyd Mayweather, I was like, damn that everybody knows. Let me tell you. I'm gonna tell I was explaying

this to ear fan um earlier. One of the times I collaborated where I actually felt like we were trading fans, because that's the thing about doing a collaboration, right, like sometimes you know we're all due respect. Like I didn't want to do records with certain artists because I felt like we had the same audience anyway. Right, So so the thing about it is I would do it either because I have respect for the artists or have respect for the situation, or it was a check in vols, right.

But I started to notice it would be ill like, you know, me doing records with like a style's p or camera, which is dope, but it's still it wasn't really trading fans like it was all both fans coming in your current were pleasing our current fans a great which is always what it's about. But sometimes you want to step out. The only two times in my career where I actually felt like I traded fans, it was

really two times. One time, I know this is terrible to say, but I gotta say, uh is when I did my one and only record with jay Z on our Kelly record. So sorry, so I abode you should have got that secret. But it's the only I'm actually proud of it because the only record I ever did with jay Z, we Ride met jay Z and camera

met jay Z and camera. But I could actually tell you that for me doing that record, like and there wasn't no video to it, but but you know, but but old ladies started to want to know, yes, he has a different crowd. This is lady, you gotta relax and that. But what I'm saying is I started to realize that that that it brings me a different reudio. The only other time I had got bought a different audience is when I did though I literally like people can judge me for what it is. I told people,

this is gonna be the biggest genre of music. Can you years ago? Thank you by the way, you can clap have proof of this. They have proof for this. But what I'm saying is that was the first time when when I was walking through the airport, it was old yah daddy Yankee going down the Yankee and I'm like yeah, and it was like it was like it was ill because like you actually got to see you tradeing audience. That's what expanding your audience is better said expect.

And that's what I think this very moment is right now, Like you know what I'm saying, this is big for me. That there's two other big moments for me. This is because like I would like we were talking, I respect, I respect people who make it. Y'all's point right, like that we independent too, just so you know God, damnit, we independent to God masters, the masters, you know what I mean. But you know what else? I do everything for the game and love of the game. I don't

really care about the points. I never did. I never had a lot of people get rich and stop trying because the rich and the money is the points. I just loved the game, so I record because I love the game. If I loved if I was only doing this ship for the money, I would have stopped the second that Fortress came out. Let me tell you it was. It was clearly not for that. I paid my bills one time for eighteen months in the Vans. One time.

It was like eighteen months. You know. My coundars suggested it and paid my bills eighteen months in the Vans, the most viserable time of my life. Why you like, I gotta man, you gotta cut my A T and T phone build off, and you gotta keep me straight. You gotta keep me man. I when you lose your hustle, like I lost my hustle, like realized, because that was it was pointing. I was too content. I was so I had everything like and it was like I had

six cars on bills paid for eighteen months. I literally didn't know what to do. But that's my life. You know, the track of bills is what it was. No, I paid it eighteen months and want to track. If you don't know that, you gotta pay. My thing is every month, I gotta feel like I gotta make up you lost when you when you lose that quota, you lose your hustle. You don't realize let let me add see. But that to me, that's point driven. My quota is my own

personal satisfaction. Like I need to feel like my jump shot just improved every month. Like the money I know is Anteller, that's right, whatever, But I understand that hustle too. But then it's like to me like I'll never stop because I'm never content with the level. I always think my overall can go up. If I get to overall, be like yeah, but I eventually, if I just go hard on the studio, I'll be a hundred. That's will

keeps me going and you're still doing everything recording. I still like now I have I've been working with other producers, but yeah, know when it's like the studios in my house, I didn't build it in my house. So I still walk down said blue Frame. That was a wild night. That was a wild Now you know who blue Frame is, right, strip Atlanta's the best strip flem in Atlanta. I mean, I know Magic City. I'm no Magic City to for Buflame.

You know what Magic City? Sometimes they'll be acting like it's for the terrorists, like sometimes you know, I went back and I'm not talking about the nineties Magic City. Don't get It's like it's like Magic City was not for the tourists. Well no, no, no, no, I'm saying now like blue Flame is like more like you see killing Mike there like that in the daytime by himself with a midgic like for real. I don't know why

I said that. I don't know what. Let that ride with the doorf is the correct world dof little people, little people like yeah people, Okay, I'm not getting because I'm gonna get canceled because the Dwarf. I have no idea. What's your calls. I'm not saying anything though. You You was like I was hating out with comic the other day, right and j I don't know, now you hang out with him? Just you gotta get over it. I'm just like,

I don't drink that. Did you guys figure that I didn't ask, but he asked, But he said to me, he said, to me, I asked my question. He said, I'm the king. Uh, you know, avoiding controversy. Oh, that's why he's not coming on. Drink. Just don't listen. It's about drink chance. But he said, I'm the kid on contrary contrary to the way, he said, you're almost like the exact opposite. For sure, I'll tell you, you know,

he said he's the king. He said, he's the king of a boarding like I'll welcome it because if if when the dust settles, the truth still remains, which it always does when I'm down and I got I got my fans, so I have confidence and I find solace and faith in that, like y'all can't do. Y'all can't take that away from me. Whatever happens, it's pulling on the drink. He said that four times. Come on and then talk him on. That's good, he's into the interview.

You say that into the interview, what I do. I really want to make that point for the for everyone watching, like it's really about the game and not the points like I feel like this NBA players who will play for free, those wants to get rings, like I feel like Kobe would have played for free and now the money is they still got to You have to win in order to leave. People don't want to lead a follow up person, right, bro, I don't even have But you think you all in love with the game. I

don't feel like you saw us as an example. Yeah, we did this for eight months, not a child, nine months, nine months? Big want to check and what we knew, we knew, we knew what we need, then we knew what we loved, what we were doing. What I'm saying, that's look, that's beyond everything. That's what matters. What I'm saying. You're right, well, that's why I like, that's why instantly down for this, not because of the points, not as anyone around me did. I Karen symbol too, Shoutoutli was

a superhero. She's a superwoman with woman, any woman, she's a superhero for real. What the reason why I did this? Like I said, you can ask her, you guys, ask anyone around me. I never once said, well how many views? Is that? It wasn't about the point. It was about, Nah, I love the game of the ship and I love to play and I love I love ship that I just funk with. So if I just sunk with it, I do it, no question. I've been fuck with me. Also, it wasn't about, oh, well, can you tell me to

reach one type of promote? I don't give a fuck. It's not like one or two fans. But it's like it doesn't matter you feel me because like I just feel like when you love the game, if I love to go to the gym and work on my jump shot for the sake of loving my jump shot. This is why I say Steph Curry's sucking. People love Steph Curry's dad was in the NBA. So Steph Curry is so good at basketball not because he needed to make money. He's so good at basketball because he really just actually

knows basketball. He wants to overprove himself. Let me just get in the game, not the point. So look, and it's the patient. I'm sorry for this shot, brother, So this is about this research. Listen, you know, please in our show, we celebrate your motherfucking life while you're here. We don't want you to go away and be like this motherfucker saw the Staples Center and we didn't tell him. How proud of to your motherfucking face, we are proud

of you, brother. We see you come people. Let's come in this motherfucking game, stop this ship out and we respect you and we got your motherfucking back. So I lout to each other, it's not that bad because he drink, he drinks away, he wants more, he wants more later. Yeah, kind of like second another one, but keeping but get him the same amount you gave me, bro, just keeping eating this time. I'm out at that. So it's crazy.

When we first met each other, I was the big guy, never drinking and then I hate now I hate hate, but he drinks dezotic bears. He drinks this, and he'd be drinking kinda kinda kinda let's be honest kindikin and cords like everything I've been bringing. Were you from New York City? Like Stella was desotic? Bro, that's you're all that Stella they come with the orange thing on it.

That's my mother, listen, I mean from New York City? Yeah, god mother, kind of kid buddy wins and cords like, yeah, I ever tell you you know what I got was like story with big pun Big story. Big Punt used to make everybody walk in his session, drink a Holese Cords light and then a fucking hens. Yeah, but this was horrible because this it was just it was an engineer guy. He walks in you can tell us engineer and scared the death because punish, you know, and he

got a gun on his waist. He's like, it's kind of crazy guy, but he's so funny that you you forget that he's crazy, so so funny goes to the guy. Um, you know, everybody got to do it. So he makes you ll drink a cause like most horrible thing in the world. You gotta piss me a bottle, no camp, the whole joint, the whole joint, and you take a shot of Hennessey and then he just let you go. That's terrible. And then got intro. I mean, if you think about it, to the head, to the head together,

to the head engineer. I feel so sorry for the engineer because the engineers looking at it. He had to do it to everybody had to do. He me like, nor drink at all, and I'm like, I'm not paying you haven't years, I can't do the shot. I can't front he had like that recovering. I'm just saying, there was wonderful stories. I got onto Medelo's by this Venezuelan chicken. Brooklyn was this restaurant soundstic she was, she was okay

venezuellow because there was this shout out to kids. Super One of my homies has his own clothing grand company, whole thing in Williamsburg, and I was. I would go up there for months on end and make a lot of songs and whatever. He had a studio in the basement and I would sleep on the couch. There's no windows, you know. I talking about that grind baby, Yeah, like

it was. There was a Chinese spot around the corner that I would just get food from for five dollars, like twice a day, and then someone spot me on the deli sandwich. There was this restaurant across the street called Mexico to dollars that had all these Venezuelan girls. They were definitely on the pain, which I than with Venezuela. Yeah, so this is why I chucked up. So it was Mexico two thousand, y'all underpaying the Venezuelan girls, you know,

we know. No, that was a restaurant reshap bang crazy waitresses though done bad. So like there was a fleet offul so there was like six of us across the street where like, well I just high, like you know what I mean. So there was there was one girl who put me onto Modela's and also taught me just like the only thing I need to know in Spanish, which is taught you to will you marry them? I have used that information take care of this guy side of com me. That's all my Spanish women, not that

you feel me. Shout out to the I swear you Spanish, honestly somewhere possibly again time my career. Yeah, you really go right into another conversation. It's boosting me up. Come on. It gave a throw down because it was a time in my career I just got off a major. Yeah, I did another independent thing and I didn't like it. And my only route mhmm was to keep continuing with my fans was tune core. Wow, I love this. Yeah, I don't even know this tune call. But I made

no money on two cords what years? This This was just like it's just it's like for your queens, get the money I think this was like you didn't let your finger involved. No. No, What it is is, my point of bringing that up is having your music on tune Core. It's equivalent to be independent to having your music and costcos having a product in costcos. What I mean by that is having your product and costcos is

a big fucking deal. But people didn't. But people still have to buy it, people still have to see it, people who staid. So that's the part that I didn't get. I have threw out a couple of records before Empire, years before Empire. Yes, so I threw out the records expecting people to just because I'm Nori, I'm a platinum artist. I have went platinum before. I wouldn't go before. I

didn't promote it. I didn't understand that. No marketing, no promotion, no marketing, distribution, not even just yea just to but we didn't have it wasn't Spotify back then, just I wounds and SoundCloud wasn't even Yeah, we're gonna talk about sound clouds. He's a kick of SoundCloud, but I haven't. So what I'm trying to say is people don't understand how hard it is because tone call anybody you're all on the same level. Well, t cores chapter two. That's

the thing. Two cores Chapter two. Chapter one is understanding how to market your own product, which is like because, like you said, tone cords are like having your shi scored like Chae. Really it's like having your ship in Costco in every city and every town everywhere in the world. That's what it's really like. But nobody knows nobody, right, So then you gotta learn kind of what works, which is what took me a long time too. I could put in my tune Core right now is making twenty

cents thirty cents a dolly. It wasn't like second like what much I was a millionaire. It was five four or five years of max quarters. Well, I was putting, so this is what I was doing it. First I put out eleven projects, all self produced, everything right, not on SoundCloud. This is when like it was, it was fucking like media fire, just these random no SoundCloud, file sharing ship yeah, Apple, yeah, file sharing ship. Apple music was not out, uh like you send the type ship

you know, like yeah, literally that's the ship. But I would put it on tune Core and they would distribute it to the DSPs that were available, but I would never promote those links because my goal to get heard, not get bought. I wanted to get heard, so I would never promote It was there if you want it and you stumble on it, God bless you, feel me. But that was not it. Uh So that was to and I'm like, yeah, I've done eleven projects and I still have a thousand followers, so I need to switch

some up. Most people will quit. I was like, no, I know, I'm ill self believe I need to need to switch it up. And I realized, like people are not trying to hear an album from someone they don't know, but people are always down to click on the first song. So I was like, cool, I'm gonna drop one song albums every week until I blow up one song album, which is like why every song I had a different hort. We we had that whole uh esthetic on deck. But I put out a song every week for two and

a half years. So but it was like a single every single every week on sounding Now I was using SoundCloud. That was my main promotion. But you know then on my social media is I would put up h a little like selfie videos of me singing this ship or wrapping the ship because I'm my slow you know what I'm saying. I'm gonna use my looks to my advantage.

You feel me. I know it's up. Like if y'all y, I don't know what to tell you, but I knew what periods, So like I was like, cool, if I'm if I'm dropping some singing ship, I might put up itself like I'm on something by any means necessary had a thousand followers, so like I'm trying to get on, so I would put up these selfing videos or whatever. I would trying to do all this, Uh, just stayed so locked into the social media to try and promote. And it didn't work on the first week, didn't work

on the second, didn't work on the twenty five. But I made sure before I even dropped that first song that I had twenty five songs because I always said twenty six, because I always said I want to have half the I want to be half a year ahead of y'all. When you think it's the week in a roll rush, damn, you must be slowing up. No, I've been had twenty six. I got another twenty six. What

made what made you not give up? Because because I thought I was so ill and I was in love with the game, but I had to be something to make you say, I'm gonna stick with it like that. It's it's just it's it's that, it's that thing that's like and I like, I'm so obsessed with it, and I have to proving you're wrong. I had to prove myself right. I couldn't sleep with the fact of giving up now when I know that I could do it.

But what what taught you? Consistency though, like the idea of because doing in this, in this that WoT you answer him? Let me just tell you something because the person from my error the reason why you guys are genius. From your errors, you'll understood the artists to consumer, we didn't know that my day. Um like trying of back what you're just saying. My day we had to actually go to a label to the find our audience. What quality was so much better because there was gatekeepers and

it wasn't so easy to just get on. So this pros and cons of both things. Because back then, for you to even be heard by me at seven years old, you had to be ill. You know what I'm saying now, it's just kind of like you can upload zhone the camera. Guys, you might be fired, but Minnesota and anyone in New York. But I learned from my mistakes. I learned from Yo.

I dropped eleven projects that I feel like a fired, but they didn't do anything, and so I had to take a step back and understand why didn't they do anything. It wasn't the wet which is the music. It was the how it was how it was putting them out. Because one of those songs on my eighth mixtape is Gold, was being consumed. Yeah, how how I was delivering it? Because you can't tell me that a song that is now Gold, that was off my eighth of eleven mixtapes

wasn't fired. Then it was the same song. It was just that it wasn't It didn't have the light on it. So I had to go and figure out how to garner attention. And I knew albums at that point after eleven times that was not it, So I was like cool. I noticed that whenever an artist dropped an album on SoundCloud, the first song had the most place and they would go down by that. The second song had less, third less, and then one might stick out because it's a big feature.

But it was traditionally usually the first song I had the most first song on the playlist whatever it is, playlist album. Yeah, when the artists was dropping an album, the first song had the most plays. So I learned. I was like, okay, cool, that just means that everyone is down to listen to one song. So I'll just dropped one song over and over again until it blows up. And so you were like, fuck putting out the whole

project just its first first. Oh yeah, they're all gonna be first all first, I'm dropping the first song on an album every week, so that's what it was. But I knew that I was always an album artist, so I knew to have an album on the side because I didn't want to blow up. Oh yeah. So the second I decided to do that, I had an album on the side of fourteen songs, and I had twenty five songs I was down to put out right, So

at that point I'm playing chess. I'm super prepared because if one of these twenty five blows up, here's the album, because I didn't want to miss the moment because I've seen the artists who blow up and then scramble and rush around and wait three years to put out. Now they don't have ship, so I was like, let me

make sure I have an album. Is cash money is universal calling, you know, like the only people who called and shout out to them, and I always pick them up, even if I don't sunk with the companies like that, but I always pick them up because they did reach out. It was it was Atlantic, It was Jeff Vaughn specifically who I think it's at APG, and it was a dame from from Volume and also Brian Johnson who was at Atlantic. But that was it, you know what I mean.

And then you never sucked and we we kind of brought u up outside with strange music and technolog in them. So all you talk about I respected so much, But it's like I always knew that I wanted to create my own thing. I don't want to go be a part of your thing. But you knew about their things. Yeah, come on, we knew it was not your strategy. Reminds me of him, Yeah, yeah, strategy obviously you do it

your way way. But we were talking about outside, right, Yeah, not like we always knew about him, you know what I'm saying, so um, but I like I learned that, you know what, I need to take a step back and really map this out and plot. Like I said, so, I had the album on the side, and I had songs in the vault before I put out my first song on SoundCloud. Right, But what made you not want to go to a unit like you said? Well, because

because I studied this ship. Bro. I watched every breakfast club, I watched every everything, Like I wasn't just going into this blind. That's why I don't feel bad for artists who get taken advantage of nineteen. There's too much information, so like you'll want to all play their victim mentality. It's like, nah, bro, like you're just an idiot, And I don't feel bad for idiots. I really don't. I'm not. You know what if that's if that's one of my flaws.

I don't have compassion for stupid an so fucking it slow ceriously. Yeah. So it's like you've got people like de so apartment that here and had to deal with contracts. But as a different time, different times, I'm talking about these two year olds get taking back. It's insane. You can google everything that everything you need to know you can get you can get the information. But so I was doing that, and like I said, it wasn't the twenties song song. But when you're doing here's here's another

thing that people overlook. Those eleven projects were me, uh practicing my jump shot to the point I always looking at it like a video game, almost like I was a sixty overall on that first project. That's what you start out when you create a player in the video. By the time I was even putting out songs on SoundCloud, I had mastered the craft to certainly I was eighty four you feel me like I was. I was formidable.

Any song at that point could have gone right, and maybe it was a ninety I'm for once of you humble, you know what I'm saying. But but so every song at that point it was of quality to go. So when you're putting out a song every week that has the potential to be a big song, whatever, it's a it's a great song, and everything is like, the mixing is down, everything is down, the craft is mastered to a certain level. When you're doing that every week for two and a half years, it's not a matter of if,

it's a matter of when and I need. So I was like, look, whenever y'all are ready to give me what I know I deserve, I have the album ready, which is why when it popped off, I had the album ready. You're playing the numbers game at that point.

Oh yeah, but that's still some tough ship. Like, well, the only tough part about it is the mental aspect, because look at how much most most kid work, Yes, but liked because we have friends who when I say we need, me and Buddhist looked at each other, was like, I'll be sure this is working. No, yeah, so we have I don't think we ever felt that way to be. We had it twice. Also on chapter X, Y Z or whatever. You'll have already seen success in your own

individual lives, so you know that success. Like if y'all have never been successful in your life and this was your first venture in your own life, do it for fun. We didn't do this right, but imagine imagine if this was your first attempt at trying to succeed in life. You know, you're absolutely there's way more doubt involved. But

now we won't just always. Uh, it's a belief thing, bro, It's a it's a artists everything you've read, because I'm telling you it's amazing an artist, because the thing about it is right, We're starting out with you saying, we posted a thing on tomb care and so we're so so much skipping. Yeah, the grind with so much skipping. And I don't want these artists to think that that's just it. They you know, pay the to upload the record. Yeah, and then and then they're gonna be in everyone. Especially

in today's day and age. Everything is instant gratification. You post a picture, I instantly get a DM know what I'm saying, Like, it's instant, Like you post something, I instantly get a response. I do this. Everything's freshing. Everything in life is so instant. You can order something instantly, you can get it juice instantly, you can fucking bit just like everything is instant. Okay, dude, back, but we're not that bad. We haven't made that much point. You

gotta fish in the right time. How do you continue? Okay, so not at all? Awkways out of my vocabulary. So you get everything is instant. So artists, we dealt with them. I was cool with them and I'm still cool with them. But you put out one project, it doesn't do what you what you think it's supposed to do, and you give up the problem once again. I am about solution and the root. The root of that is attachment to results, detachment results, and that's a that's a chapter in Deepox

Show for seven Spiritual Law of Success. But detached from results. No, because too many people put out a song and say, without them realizing it, they say to themselves the energy. If this doesn't do a million views, I'm off this ship, okay, But let's speak to the people that that maybe has kid children or something like that has children, like and you know, you know, because because a lot of a lot of it is your baby moms saying give it up.

Usually it's your family closest they're telling you. Man, Ronald McDonald and them niggas is hiring, like yeah, but like honestly and they honestly. I agree to say that artist that throw those three couple of I think you need to where you are in life. But I also agree, I don't agree with the fact that people uh absolutely dismissed and because some of these artists ain't good. No,

I'm gonna go back to work. But that's what I'm saying like no, like, but I don't have money, But I don't agree that people dismiss the reality of yeah, go get the job in McDonald's like, don't like. But society and everyone is saying that that's whack. Now you know what's whack being broke. You know it's wack being locked up for some ship you didn't have to do. You feel me, like, my fuck's just like put McDonald's

as anything. That motherfucker like it is trying to make it happen in a in a legal way so that he can still fund his legal movement of music. So I was saying about the buying McDonalds buy, I'm hiring all paroles. I don't care if y'all still for me. It's all right now McDonald work. But yeah, we're gonna

make it work now. But people, but people need to stop the meaning that uh that avenue having a job, having a job, having a job is don't we everybody could be getting hard No, no, I know, but some of these niggas got to stop. Yeah, but that's that's that's even more of my point. Since everyone can't be an artist, you are the last person the same McDonald's is beneaty exactly, so like stop stop shipping on that

because sucks with me. Yeah, you know, but but let me say something to move on to the next ship. Let me say something. You know, it's crazy. I always say if the fourteen year old me came up to the met now, maybe not me right now because I'm a little bit more of a minded but to me a year ago, two years ago with each other and said, yo, ago, you're time a year ago, three weeks ago, you're talking No.

But so if the fourteen year old came up to me and was like, Yo, this is my beat, fourteen would trash like that's not that's not like a Kanye saying he's beats on Twitter. Fantasy would try no, like my first beat even on garage man with three instruments and like a sin thing playing with one finger trash. So they probably will pop right now, Loki, it's it

after this, I'm playing the now. But like, if that kid came up to me, I checked myself, like over a year ago, I was like, man, to be honest, I would be like, I don't see how it could ever work with you. You are showing no signs of any sort of potential like this just is trash. That's what I was thinking my head. My younger self taught my older self to never count anyone out, Like if you're trash right now, I believe in you because I know that trash can turn into but it's not that.

But it never is. But it's always on your head. But you can't say your trash I believe, Yes you can, Yes you can't. Fun man, you believe in a lot of people. Yes you do. You know why? You know why? Yes you do? Yes you do because if that makes me the ship person from believing in you the light to everybody, no matter being politics, a matter of not

ruling out the potential fear. What doesn't mean investing in everybody, say investing money, But I will invest believe in energy into but you know what I will, because who's to say no, I agree that my energy and my belief and your energy and your belief. Who's to say that that might not trickle and come down? Is some ship I don't want to be. I'll never be in. Nay said no, I respect that. Sometimes you gotta say I

respect You're not good though, right? No, No, you say that much to give away as I'm saying everyone, everyone that records me, all my homies. I wasn't letting anyone on the mic over my beaks because I said, you're not fired, so real friends right there. But so when you said sometimes you gotta say you're not good though. Yes, but that's my cousin. I got to tell him my thing, don't. Yeah, I'm saying, because I keep telling my phone not working, I got to like talk about Let me tell you though.

If you tell one of your homies, yeah, but you're not good though, that's fine. Just make sure that that sentence doesn't have a period on the end of it. I'll say you're not ended. You're not good though. No, no, not that you're not good right now. Keep working on it. You might be because I always trash you feel me. So I can never look at someone and be like, you're not good right now, and you won't be good in ten years, Like what happened to good? That's not

good in ten years. Get a job in McDonald's. That's a period on that. Honestly, Jen soaking up, write it down, hanging on in there now it's true because um, the thing about it is, I always want people to know that you know, being an artist is not to end all be all. People see that there's so many people that make so much money behind the scenes. And I had the same exact passion as the music, same as that, and it's so much other things that people could do

besides being in front of the Canada. I think you said that on an interview. You said you admired the booking agents. Oh yeah, okay, I liked it that. I was so confused when there was people in the media and in the industry like why are you trying to make those are the people like for people? And I'm like, because you're trying to wrap up. No one's wrapping up.

What was we got two hours? Like this is it? Chris, don't give me the the fucking guy like we had the Grammys and ship, like we had that little yourself you continue to talk, so what it is like when if you're trying to get into any field, I just feel like you got to educate yourself. And that guy was saying, especially twenty nineteen where it's all out there

but a book and agent. Yeah, Like I did the research, like I watched the interviews, I did this ship, so I knew, like you see the artists, and you see the change and you see the money and the ship, but no one ever asked how did you get that? People? Was it was it by touring? Well, how did you get touring? That's the age? Yeah, Steve Strange, so you

your freestyle, which was fucking that's phenomenal. Same. I was like, I thought I was gonna be way more nervous than I was, but he was so cool that it made me just be like, man, So you were nervous to meet the booking agent eminem the first time? It was it was boxing him in verse the five wasn't it might have been, wasn't. Roy was just faring with It's what I say, we're fighting each other. Someone got there

that should not. It's like I looked up to the booking agents because I wanted to understand the mechanics of how everything was moving. I didn't I didn't buy into oh, you're just just rich because you tell me you're rich. I wanted to know how and why, and so I figured out how. And there was a lot of components and it was like at the time two thousand nine, it was really Peter Schwartz and Carroll Lewis as far as in my head. Um, and that's just I just

at that's who I wanted. So when my manager was first reaching out, found me on SoundCloud, give me up via email. Know he's right there. You can tell you guys right now, I said, Miles Milan right there. Maybe it's Miles. I remember telling Milan over and over again. I don't give a funk about anything else you're doing.

Get me a meeting with Carol Louis and then then all like, I'll take it serious because I'm never down and people need to understand you can't work with people who who can't contribute something you can contribute to yourself. So I was like, look, unless you can get because I don't need to produce what I'm doing. I don't need a lot of managers are like they're putting the collapse together in this or I'm doing all that, so I don't need that. I got a different prerequisite to

fuck with me, like, I need this. So if you can provide me this and then I'll take it serious. So but yeah, it's the mindset of being like, you know what, it's the booking agent. Why the booking agent is the one who put you on tours and the one who at the time is very smart for you to know that because a lot of people from my era never made one royalties. You only made advance money, and everything else was always on the road. Tom So just when you you knowing that with some great advance.

So now you gotta switch the interview a little bit, get some one of the more shot. Let's go, baby, make it make it decent. Yes you do, Yes, you do, because motherfucker, because there's much you have to Absolutely, it's been married. It's just like Turkey did it on Thanksgiving, Turkey dinner in here. That one, that one was rough. I need some cheeseburger babies. Yeah, you know that smells

like the fourth seasons in Tokyo. Jes season. It does, no loki, it's whatever, all whatever, y'all use the set, y'all using the fourth season in Tokyo smells like the way this is change has that sit in his house, like when you can walk into pubs. It's a slight, I'm telling you, but it doesn't smell. It's not saying I know what he's saying. It's like, this feels smells

like four seasons Tokyo the day seasons. Right, I'm gonna be honest, honestly know, every time I've been in Tokyo, I've never been righted to the four seasons to make some noise of influence, and you know what I want to really also just like sidebar random ship luke this make it go viral um. The reality is that I absolutely have the most love for all these upcoming artists in twenty years and one year olds, and I wish that I can sit in room with all of them

and just give them genuine advice unsolicited. You don't have to like it, take it whatever, But I think that there's so much potential and so much ownership potential, and it's just like y'all don't understand that you can make ten million dollars in a year. Look a little NASA still own your stuff with Columbia, Oh yeah, masters, oh yeah, we just now we split the profits on it, so it's a proper split. Yeah. So it's like, that's fine,

that's that's fair. That's that's fair. That's all my publishing, so that's that's fair. And I sell my independent catalog, so that's fair. But you look like a little nasax, right song going crazy as well it should and the doors, he's breaking down like it's amazing. I think I hate his name, but I do, like you know, but like, yeah, that's what I'm saying, like a lot of like, I try my hardest to operate beneath the surface. I don't want to get caught up a like so little Nasax,

you're like your name. I was almost the same way that name. But that doesn't matter. It's like what he what It's about the energy in the substance that it's moving with his dad. Oh yeah, look how we shook up country like funk with that. I felt with the beneath the service it. But I look at a kid like that and I'm like, yo, do you understand that? Now he's with Columbia. So Columbia might have given him I don't know, definitely millions for sure? Is it four?

Is the two? Is the three? I don't I don't know the terms. But regardless, like you could have made on too and cold with that same song, And this is not one of those situations where I needed them to to milk it and to make it go big. He was milking it on Twitter and made it become viral without Columbia, So oh yeah, he was oh yeah, no he even he even he even no, no, no. That was little nos EX utilizing social media and understanding how social media works Twitter, Instagram, being a twenty year

old kid and manipulating that he lose Soldier Boy. Soldier Boy was like that, that's what I'm saying exactly. That's what you need to put respect on soldier boy. But that's that's but so Little nos X It's like, bro, like, you should have kept that one for yourself at least for eight months. So that guess what, Because the way tune core and everything works, it's a two month delay. Right. So let's say Little NASA blows a song in January, right, and it goes nuts, and now we'reing, what what what

month is? Maybe April whatever, so May, let's say by May, labels are like, yo, we we gotta sign you. Little ns as could then say he has some leverage because he's like, listen, I know what I'm doing on my own, so you have to put up X amount. Right, That's how I did my deal. Like I had a tune Core so and I was making hundreds of times. I was making a hundred k right a month. Let's call it roughly a month, So I'm not taking this is this is like no Label, no like me my basement,

right and it pays out every Friday. So when Label started talking to me like, I'm not taking your usual six hundred k advance with some royalty rate deal, like because I have belief in this and I know that if I'm making a hundred camees July, by december's one seventy and by December seventeen is to seventy and so on and so forth. Right, So I look at these people like little Nazacs and it's like, man, it's dope. I'm so glad you're winning, but I'm very sad that

you're not winning. They're winning. Columbia too earlier because because because the war, do you understand that he could have signed as much, and also had you could, you know what I would have done if I was in I would have dropped the old town roll ship. It would have gone nuts, which it did without Columbia. And I'm with Columbia, but they know what's up. We all know what's something. Let's just talk freely. It would have gone nuts regardless, so it's going nuts. Then I would have dropped.

I would have been on my two core. Then I would have droped more songs and because of the hype of old Time, those songs are just gonna go regardless because you're dropping within the moment, so they're gonna go. And he's actually like he's melodically uh you know skill, So then you do. I want to talk about that

because that's that's insane and hilarious. But so I would have done that and then built up this leverage where it was like, yeah, I got Old Town Road, but I got these other songs, and I would have got with Kara, right, I would have got with Carrol Louise, and I would have put together a six city because my first tour in America was a six city towards type of ship, five dat venues, and it's like it just sells the whole ship more. Do you know how

much more money? I don't know what he I really don't. I don't know what he got from Colombia, But do you know how much more he would have gotten if not only did Old Town Road break these streaming records, but then on top of that, you see sold out footage from l a New York tech like you're gonna you're gonna management. Let no, no, but the guy but he didn't do that, let me and let me stop.

You're an ultimate artist manager. But okay, but I don't want to ask sometimes I'm gonna say something that we had in our era because I'm a kid that came from Miami, from a from a suburb in Miami, had no connection the industry. So the way that I got connected to the industry was through conventions. Okay. One of the conventions that came to Miami made it affordable to me was how can I be down? Immediately? Well, I'm listening to you right now. Yeah, you're preaching the truth

and everything. Actually, no, he doesn't actually know our error. That's what That's why I saw. So what I'm what I'm what I'm thinking to myself is like, because you're saying, these people need to know this, and they need to know this and know that you to creative for him. Yeah, for younger cats to learn this and that. Because let me tell you something. So I went to how can I be down? As it's just hip hop fan a kid that just got turntables. Yetive I'm going and luckily

it's in my city. Now, I will never go there. Right, what I'm saying. So I go there and I go to the first panel that I could be a part of, and I'm ready tie me up. Yeah, and let me tell you how. One of the illest things that happened to be his panel behind me when the panelists said anybody got questions, someone behind me raises their hand and ask a question. And it was someone that I was the biggest admirer of as a fan, Chuck D of

Public Enemy raise his hand, ask question? Is going on the story what I said, I just say, if he is asking a question and I'm fucked, Oh how I'm following up that I'm not following. I'm just saying, if he has questions still in the game. Oh yeah, yeah. But see, you know why that's beautiful because at least you recognize that that like that self awareness is what

makes people last to this level. But what I'm saying is everything you're saying right now, You guys need to do your own hop to night be down for generational purpose. You know what you know? You know what I'm doing, dumb har love it. You know what I'm doing. Though I wrote a book. I heard about the book. I got cat at looking at them because this is so interesting without it, I wrote a book and you know, the Alchemist and everything. So in deepok showber So HarperCollins

published the book. So how's it calling myself at one point Doug Popper, right, I forgot am gonna find yourself smoke Chop smoke popo. But the name of the book, the name of the book of the book, not now. But I've been alive very so the name of the book. It's on your head. And that's and and I'm trying to give. I'm telling you that, like some it was always in me. It was definitely always in me. And then when Nipsey passed, it just kind of like reminded

me of me almost. And it's about what you leave behind and what you're just giving. And it's on your head. It's just it's a two book. Like I don't want it to be an autobiography. High wrote this melody. It's not that it's yeah, it's in your head. It's what we've been talking about. It's about it's the game, not the point. It's about it self belief, and it's about these things that anyone can apply to the life and succeed. I'm not trying to give you a how to succeed

in music one oh one. That's like, it's just not applicable to anyone Else's not try to do music, you feel me? So I'm trying to. I'm just trying to get as much as i can at this point, bro, because I know that that's what it's about, and so whatever. Like now, granted it is my how abrasive and is the how he's polishing, for sure, but you know what that listen, please do let me tell you, I'm not gonna give you something. Think about it in the hip hop but we were saying earlier, I'm saying listen in

a different way. Yeah, taught to me cocky. We are taught to say that's no. That's why you know what's funked up to me? Right? Is that that's how you know the consumer has changed drastically. Hip hop is still cocky. But the fact that there's now a problem with it, let you know that hip hop didn't change the consumer change. The consumer became more bitch made because why is me period? Well by the NFL would let the Pistons in nineties six, come on to bet the consumer is not hip hop? Right?

This is the real ship. Now this is the no. You're getting Matthew from fucking uh he like Nebraska and he's twelve years old, Thomas, and why do you all have to say the end where we can't say it?

It's like, yeah, Rings and y'all are in academics comment section and like and so what ends up happening though, is that those types, that type of demographic runs the Internet sensation, which then the grown ass people move off of the Internet sensation, which is moved off of twelve year old name Matthew Nebraska who say the end whre when they get drunk, and it's like, so you got

forty year olds. Actually, when you trickle it down far enough listening to Matthew Nebraska, it's reverse trickle down economics, which sucks balls. So so because one of my favorite Instagram posts is when you say it's still money in music was one of my favorite, right, But then I want you to break down that. I want you to also say because then you're saying that there's still money in music. If you yeah, then you saw the Staples Center, right, So if you can both of those down. If you can't,

I want to be quiet. Absolutely so still owning. It comes down to the tomb. Course it right, And it's funny like my first rendition, in my first introduction that like hate was every time I would drop a song, I would say produced makes master Engineer, written by me, because that's what it was. No, they believed it. They got annoyed because they took it as bragging. Right, all those those right, So I'm really I'm giving credit to the roles right of what it takes to make us home.

So that's where the first hate started coming from. But you know, then, was it immediate though? Hate? No, nothing is immediate until you're in front of the massages, you know what I'm saying, Like when when the only fans like I would say like you're so popping, you don't have hands, you don't have haters, Like, you're not popping yet until you have hater And it's like I always heard that. Ship. I was like that sounds like some

cliche is like nah, oh yeah, you're popping. You're so popping, you don't even have hats What are you talking about? Every comments be too positive, just like if all off, if all of your d M s are positive. Ship I was there too. I was like, man, I literally have tweets and ship like, I don't think haters exists. I think it's all bullshit because I wasn't popping enough yet. Like if all of your comments on any need of you dropped, it's just all positive. You're just literally not

popping yet. Is that simple? Because the only people who know you are die hard fans. Because if you know about any artists when they have ten thousand followers, you are just simply a die hard fan. You don't have They don't have enough energy that they've exuded themselves for you to commit your negative energy to it. You feel me so with um without was like, you know what, fuck it it is? What it is? What were you talking about? No? No, because I want let's go no please,

I want to touch on it. What was that? No? What was the question? THO is a tune caution owning this ship, owning see this movie, what we do won't be blood again? We drink more? Talking about hold on? So now the fans, So you're normal because you don't why think you hold it down and think you're to preacher And you gotta know that you have fun too, and guess guess what? Having fun on the Saturday doesn't

mean you don't work on Monday through motherfucker's Sunday. That doesn't even mean you don't work on Saturday when you leave exactly. So now had the tune care ship. It was such an amazing thing. I wanted to say, sell stables. What was the other caveat of the It was stables and then oh, yeah, that doesn't give me enough. But okay, no, no, because you know why. This is what I'm trying to say.

This is the point I'm trying to say. Over there, think about that, everybody, because you made me make sense again. What I'm trying to say is the average person that goes on to yes will probably ever never ever make it to the never most like, so the thing is hard on but you can't if I'm a kid, right, which I was, If I listened to this interview bird's eye view and I hear that, I can't internalize that. No, no, but this is the thing. This is the difference between

the other one. The only way the one is that if I think I'm the one, the reason why people don't realize I didn't think I was the one, you're the first one. Like I'm gonna be honest, He's not the first one charge generation that I know that did it from. Because when people say independent, they mean empire, meaning they go to a person who bullshit. Okay, hold

let me tell you that. Great examples, but the great example and not explaining to make it super clear, right, when people say independent, they actually mean I'm not signed to a major label, but I have empire. Okay, empire. Hold on, you know what empire is? Empires. If you get enough shame that they upstream you didn't, You're not independent, bro, because Atlanta has the Atlantic has the hooks and you and the phasing you. I was sitting in the basement

doing it. So what what this whole what my whole ship is about? Bros? Honestly, yes, once I trashed at fourteen, for sure, But did I have the belief that superseded the skill love at the time to see myself because um, this staple center thing. Yes, And that's the key is that you have to you have to own every step of the way. Yeah, you are trash right now, but you have to own that you are that. But you also are step tend that you may not even see.

Right now, let me pick him up a little bit more. No, support that. He come on, let me lets me say this, you no supporting act because I want to touch on that too. And then you was greedy too. You don't even bring it. You're like not at tie, you know what I mean? She was like supporting that. He was like and like, you know what's crazy is that I'm

I'm so the dust had settled. Like I said to year, we can get it out even more, but the dust had settled, and I'm so we're happy with where I'm at because, Uh, I rubbed everyone the wrong way and I still got there my way. How do you rub

everyone the wrong way and you still making fours? And all that makes me want to say is that is fucking idiotic And it doesn't matter so uh doing the stables, man, It's just it's it's if y'all wanted me to be humble, more humble and a little bit more quiet, you should not have let me done that, you know what I'm saying.

And the thing we're not having openers just like bro artists need to understand that they need to they need to map out their audience, and too many artists are down to uh, you know, I'll go on tour with seven artists and we'll sell out five thousand people. It's like, yeah, that all looks great and good and dandy and everything, but how many tickets are you good for? How many tickets are you good for? Y'all never know because you're

always a four piece thing. Like I always made it a point to myself, like I said earlier, like I'm trying to pull myself right. I want to do Staples by myself so that I know if I do two thousand tickets and that's what I'm good for it. But if I do sell out Staples, when I sell out, put it like this. Even when I sell out Staples and it's me, snooth tie whoever the funk it is, it wasn't because of them. And you need that and

you have to prove it to yourself. And that's my whole thing is prove it to yourself, Like all this ship what My My debut album is the first album ever in hip hop history history to be a produced, mixed, massive engineer, written performed by one person, no outside vocals. And I've heard all the names, y'all fucking suggest it does not take two seconds to just do research that person they didn't produce it all. They didn't mix it all. I'm talking about engineering, make the whole ship come on.

Has it sounds perious, but it's like it's like it's like, only did I do my whole debut album like that, but it went platinum and I had seven songs off that album with the Black that has never been done before. Not only now, I said, not only was I the first and only person in in the history of this ship to do every aspect of the music. That's the production, the mixing, the mastering, the engineering, when you're in the boothe thing's recording, you me, the writing, the sink everything.

I'm the only one to ever do it. And y'all can bullshit just whatever, do the research because they look and I love these people's music, the j Coles, the Traffs, Scott, that's what they always say. Just it takes two seconds to do Google. They didn't, They didn't do everything. Someone else might have mixed this one or engineered this one of that code tild But I'm just saying, like, listen, not listening. I'm not saying that to diminish whatever they're doing.

I'm just saying, like, don't you have do you not dare have the audacity to diminish what I'm doing because you can't stomach the fact that it is simply more than what these people are doing it. Yeah so, but but don't don't diminish what the funk I'm doing because the people who do mix and I'll leave my boy five with Tie Todd at Scott like ali, um, yeah, liked, that's something Like they all they all know what's something. They know how much I appreciate it because I do it,

So I like more than these fucking bozo artists. I know what goes into your craft, so I appreciate you even more. Let me ask you, let me finish. Let me finish a record that you didn't produce. Yea, I've done it hundred percent. But it's like it's about selfish right now. So after this, yeah, that's all good. So so when I'm looking at ship like that, I'm like, yo, this is the first of its kind. So it's just whatever, Like if you don't want to respect it, then you

respect it. If you don't respect it and you don't respect it. But the reality is that this is what it is. This is not fuck bragging people thought when I was when I was uh, Oh, here's the fucking ridiculous thing. When I'm when I'm putting out a song, I say produced makes the engineer written by me? Right, it's a problem. Now let me put out a song. Why have none of those roles? But I don't credit to people who do. People will say you can't give

credit to the producer. Oh wait, hold on, pick a side. You got a problem with you crediting producers or you don't because I credited the producer on all my catalog It just so happened to be me. So you really tell me what you have a problem with. You got you gotta problem with men? You feel me? What do you have a problem with me crediting producers on me being that ill you pick? I know what it is,

but I'll wait for you to own that ship. I know what's up because let me put out a song that was mixed by that guy, produced by this guy, and people say you can't credit him. Oh no, I can, and I have. But I thought y'all had a problem with that. Oh no, never mind, you just had a problem with the fact that I was a starting team by myself. That's what you have a problem with, because then because it's a mirror. It's a mirror that shows

you yourself what you are not doing. Because if I'm doing five tasks, it puts the mirror on you and asks. It makes you ask yourself. Man, I'm only making beest now if you're an insecure person to be like, fuck you, Yeah, you do five things? Fuck you? You know why? Because you're like, it reminds you what you're not doing. I remind you what you're not doing. Usually the drink chance is the part of the story where I actually be asked, oh, I'm not sure, asked, wait, what if we ask if

you eat? Oh? No, what are you gonna ask? No? What we take? You know what I'm trying. You know what I'm probing to. No girl could ever like no girl if they ever said it's just a lot like but no one went like no. But I will say this. I will say this. I don't know what happens at forty,

but I'm twenty six. I'm just saying, like I heard, like, it's a it's an older thing thing, so that you obviously why anyone if you're a fan of russ at this point, you've had every reason to not be a fan of me, and the biggest and the only reason that matters is peer pressure. Because you have watched every peer of yours between fifteen and twenty one or twenties say fuck Russ, and so you've had every reason to be like you know, you know what ship. I don't want to be the one kid of my friend I

got fans like that all the time. They hit me up, like, man, all my friends don't suck people. I folk with you like. I love those fans because that shows me that I'm making a difference as far as like you're the strong one of your friend group. You don't just get moved by media bullshit or just peer pressure. You feel me. So, uh, I have faith and I know what's up because my fans are still here. You had every reason by now I'm hand it right to you. Let's attack of dead on.

IM prom had it right to you. Let's tack ded on. Do you think that because if you think, um, if you were black, right, yeah, not to say like you you want to be black, but if you were black, do you think you you'll be Kanye West? Because at the end of the day, well, I would say this, I would say this, and this might get people mad. Don't worry I won't get cancer right here. Uh, if I was black, more black people would sucking me, but

less white people were. So the reality is like I'm not black, I'm white, so naturally more white people sucking me, right, just like if you're you know, it just is what it is. People always say, like, you know, and we can just address that right now. Uh, you know, being white and hip hop and that whole thing. Being white and hip hop makes it way easier to reach the masses, makes it way harder to reach hip hop, you know

what I'm saying. So it just depends on what you like if you were only now, if you were using hip hop as a vessel to get to the masses, then you don't care or that you're white, because you aren't trying to reach hip up anyway. You were just

going for the pop lane. I was always am in love with hip hop, So that definitely bothers me, just because I understand it and I accept it, and I know that by me being white, I'm reaching just the masses, but I know that it makes it harder for me to reach the people that I wanted to reach and that I want to reach. Yeah, And so like I understand that I accept that, but like I said, I know that if I was black, I would reach more black people unless white people thought goes because that was deep.

You know, listen, listen, I'm gonna be honest with you. Yeah, that was probably the most illiest ship I've ever heard. No, no, no, that's serious. I know. It was like, like, that's that's that's real, because the thing about it is, sometimes that's what I'm metting about lipsey ship. Yeah, sometimes you damn if you do. Meaning if you go to the hood, certain type of it means you gotta keep up. You're in the hood. Yeah, people, but if you don't go to the hoodood and that's also a certain type of

imagy that I keep up too. So sometimes you can't win. No, you lose either way. You lose either way, and that that's the crazy ship is. We just talked about your luxurious life and everything that's good, but in that form, sometimes you lose, lose. And that's why it's like, you know, what I bank on is truth, and I bank on the fact that I'm gonna die at some point. That's reality. It's not everyone's gonna die. How did we get here? Well? No,

but now listen, listen, you are that's just beautiful. That's just beautiful. You believe that that's what it is actually gonna happen because you have left behind ship that extends your body. I would say, like, I'm everyone, I'm omnipresent because y'all listening to me in Australia without me being there. But I am there because my music transcending my body. So now my soul is just permeating throughout the world and the ethos of it. So I know him a die.

So I'm just trying to leave behind the truth because the truth will transcend all the hoop blond, the bullshit that happens in between the six months that the interview goes out, y'all will start yelling and y'all will have your whole think piece about reasons why russ should beat that all these like because you're or just like just insane. Just ask if y'all got one people thinking I'm close to Luminati. I'm started to think me too. I start I just left that we're gonna have calendar, that's why

he's going on. I'm I'll start playing with people like I think it's ridiculous. Yeah, So it's just like, it's not ridiculous. I think it's whatever. Honestly, that's how y'all know that I'm definitely not because I think it's ridiculous. And I also like when mother fucker sent me d M is like, yo, please just watch out for this. He's like, Yo, okay, that one was not good. That one was not good. Question. No, I'm like, bro, like, you have got to stop, you know, wanting d NT

and watching Netflix and going down the round YouTube. If a person say that you're yeah, I'll take it as a complement. That just means that I am so winning that you can't comprehend it that you have to talk about and imaginary you're will positive than me. When I think about that, I'm saying that you wanted to piss on the fucking sneakers like I don't even want to. I want to piss on the ankles like song still like dry and it's an is up because I'm like, yo, like,

do you understand how hard I work? Like I'm the first person here, the last person? Like what you do? Want to take it with everything? See what I did? You beat me here today? You just made it is going to change the game. Okay, let's change. Here's the analogy. The industry plant of today. It's synonymous with the Illuminati of the old head. Absolutely absolutely as bullshit as it is. Illuminati is actually more bullshit. Industry plan is based on something,

but it's it's that same. It's so successful that it must have to do with something. Now before before you say anything, this, this is my little saying. Just slow it out there and it's done. Please do another around the tiger bombs too. Tiger bone can say bombs or some rum in your elbow, something, my manifesting something. So what I this is what I say. This is what I say. The conspiracy is the conspiracy. Wow, I like that, chick.

I think it's great. What's the mad great? Just gotta say deep, I'm now you gotta get because now you pisscard me to know we're gonna take Pistre already shots he go birth hold on Now it's not told the Wow, So my dog, I think he's here. Oh he's back there, So show Park is still alive. And don't Donald's drop crazy. They got a bit too. If you watching a roll out of all the deliberation, that's what you left with

as a segway, yea, so always amazing. My dog is always got two bucks, a live Bucks two bucks and trained dat boy the Flyers. I didn't be one when he was alive. So I would like to meet Hibody's dad. I always I always tell my dog the conspiracy is a conspiracy. I'm not mad at that because I'm kind of into that. They will always feed you something else, confused the ship out of you, absolutely, so you'd be like, nah, this is it, and then y'all it distracted me from

the truth. That's a lie. You like the Cuban dr C taking a pitch cut version, I'm going right after that. Yeah, yeah, don't don't. We called my pa outside its Dominican doll like like I can seg picking up paren cimvil that that he's happening. Are we recording right now the bathroom with a laser on the head. Somebody has a laser and it's not happening. Let me know what we're recording, because I honestly do want to just take a second the big upcare and silver for sure. Yeah, you know

what the crazy thing is. Yes, we're ready, we'll be good, rolling room, get it and we're back in this Hey, guitar sponsors charmon, I mean this bottle least? How do you shut off? Play? Hold on? But how did they get this copyright? Because because there are best oh you know, hello, that's something like that's something like your best but there was shut up, Come on, friends, I don't know y'all, y'all mutual friends don't know yet give me that ye yo,

shout out to h the best liqudrink. You're not, but I do want to, Yeah, yeah, yes, perfect typing can civil is an absolute superhero, not super woman, not super man superhero. Wats how crazy this is? It was one of those things like a booking agent Carroll Lewis that I always I knew because I studied the behind the scenes. I didn't like, yeah, you were rapping, you were making the beats, but who is doing everything else? Right? So I studied that. So Karen Sivil, like I, we knew

about her pretty early on. So my best friend who I started diving with, which is d I E M O N Dude Everyday Music, And I think it was a company we started when we were seventeen, because honestly started as the website we were tried to put them songs on media fire. We wanted to just you get it from our website, not media fire, right, So that's how I started. Then it turned into a logo and close in this right um, which is why we always funk with Nipsey because it was like we saw we

saw the same ship Um solen Um Warren Californio. We go to Nipsey shop. I'm eighteen, he's eighteen. Uh. We buy clothes like that's a funny story, but the math. Yeah, we go to the store that store. Bookis had on a hoodie, all red hoodie with a big bee on it, and I had on black air Force ones with red laces. And we pull up and right before we get out of the car and what're seventeen eighteen? We don't know, Like we're just moving off the music and we're like yo.

I was like, man, you got a something called blue laces. I was like, it's probably a great idea to go in with red laces. So so so we go in there. Booky stays off the hoodies. There's like a black teeth and I take out the liss my air Force ones and we go in. But it was such a cool memory for me because like Black Sam was there and everything, and it was just like it was dope, you know

what I mean? It was it was we saw a lot of ourselves in that and it was such an inspiration um the story itself, the Storytelf and just the fact of branding yourself and making it bigger than you. Like. So we had Diamond that that was what was the original ship. Oh, Karen Civil. So that was so boosts. Older brother Jinior is doing ship with tech, you know

what I mean. So we go out to l A for a couple of months, like September to October, and we're just going to the guys station and this is September. We're going to the guys station. We see Karen Civil. But to recognize that it's Karen Civil, Yeah, takes. That's what the trick is because a lot of y'all don't recognize when your blessing is right in front of you because y'all don't do enough education. You mostly want the

person that's in front of the camera, the person. Most of y'all think that until I see Drake in person, I am not successful. You don't realize that. Yeah, So we saw Karen Civil in at the gas station and we were like we hopped out, got pictures, just set what's up there? Whatever? And I remember I during her on Twitter like yeah, I met the guess checking on music like badgering, and I still like play around with her on that like yo, were here from the gas station.

But she used to like hit me back every once in a while, like I know we met at the gay station like basically shut up, you know. But I was persistent, and the second I got uh, you know, I started living this life and and everything happened the way it happened. I was like, you know what, you know, Karen Civil because she's been an idol to me as far as that world for so long. Now that I have,

you are already successful when I met her. Nothing I'm saying four or five years past before I actually hired her. How were you? What were you successful at that point you hired? When I hired her, Yeah, I hired it like last year. I'm saying you, Yeah, I know what I'm saying. To recognize her when you have eight hundred followers, let you know that my head was not only on who was making the hits, it was who was doing everything around. But that's what I'm saying that when you're successful,

it's also ingenious of yourself. Thank you just to recognize that well, because I didn't. I didn't forget once it got successful. She was always kind of in the back of my head like a Carrol Lewis was where it's like, I'm assemble a team, like a dream team, Like I got the music unlock. I got it. Now whatever comes from that, like now I'm working with boy one in stories, like whatever naturally comes from that is cool. But I got that unlock. If not now these other components, I

need someone who can just rebound. I need someone who can just etcetera. So I always had a can Civil and a Carrol Loose in the back of my mind. But um cancer was just a superhero. She she right with the mac Miller ship, insane, insane from what it was said, I don't whatever, I don't want to say the long thing. But she found the body, right, that's what that That's what I said, but definitely don't quote me on it. But regardless of that happened to that,

she was Hella close with him. So she loses him within six months. You lose Nipsey another close friend and for you to still put on. The event you put on is you're a superhero. You feel me like you're just a superhero. So there's nothing short of a praise that she's you know what I mean, Like there's it's just a superhero thing. Because to to take the pain and to flip it in triumph and and recognize as

bigger than you is. It's so I remember when I told her that, because I'm going to give the roses while they're here. So that's a period your platinum debut albums, seventh certified songs on the album, and merce hip hop artists to ever go platinum on their debut album completely self produced, written, mixed, and mastered entirely. Yes, And then that's some fucking incredible ship. I'm gonna be honest. I know you know you're crazy as the motherfucker because because

listen to right rhymes, you gotta be insane. To right rhymes, you gotta be insane. And when I stood with Swiss Beat, Swiss Beasts was the first producer that I went in the studio with and I realized that in order for you to make beats, you also got to be crazy as well. Because because Swiss we played me some Ship sometimes and I'll be in a student with him. I'm like, nah, but this is my rhyme. And the Siss to be like, oh, Ship, you got your rhyme already, bro, And I'm like yeah.

And with Primo that was normal what everyone else does. But you know me and Swiss. You know, I think I'm a year older than Swiss. I think I'm forty one. I think Swiss is forty. So um, when we're in and the Swiss will had to make the rhyme to me. So Swiss kept going so was he was he doing the d t or raps where you rapp into the D. No. This is what I'm trying to say is working with Swiss because I was I had the rhymes already roll,

so I kept doing it. So how we got from Bad from TV was but the se So how he got from you know, that's how we got Bad from TV? But all five of us was. What happened was, Um, I did a song called I'm Leaving on the Firm album and it was actually Nature's session. It was Nature's song everything. But I was the dude that I always had rhymes in my ship. So when I walked in the studio, Dr dre said you gotta rhyme and I was like, yeah, I walked in Late Diverse. But the

whole time I'm like, yo, this is Nature's session. Any other dudes would be like, he's a fucking thick faces. This is my session. Why would you say you gotta rhyme with Dr Dreke says do you have a rhyme? Because it's Dr dre'diot. You know what I'm saying? You know what? So I right, I ain't asked anybody if he was cool. You know session? You like, yo, Yo, you got you know JayR s and Jay look you gotta rob Like usually dude was wanted to say it was the cool I showed j but I was like, yo,

my dude, I'm cool. He asked me, I'm going in boom I went, and I said, no, we know this, we know that. No, you know why I can make your rays and I swear I killed it in the first tape. But I think Dr Dream was so much like a perfectionist. He was like, just do it one one time, and I was like, no problem, And I did it one one time boom. So my thing was to pay to pay nature back from our head because I don't gonna lie. In my mind, I might have said you here. So that's how Bad from TV got created.

It was because I had the whole rhymes with Swiss. Getting back to what I was trying to tell you, I had these rhymes with Swiss and we had the record, but then we had to squeeze in nature. So nature he didn't like anything at me and Swiss had laid down prior to that, and then at this point I almost giving up. I was like, damn, man, so you said you squeezed in nature because of what happened before, because he didn't hate on so I'm trying to squeeze him in, but he don't like nothing that me and

Swiss trying. So I'm almost like, man, this is not gonna work out. So at the very last end, this has been crazy. That's why band from TV work was part of Hit Me Again. It was like where you at? And I was like in the studio, punch just hung up. You never asked me where. I never asked me where because he just had to connect on me. He always knew all my friends around that he didn't care about, you know, like I don't even know what fucking motherfucker.

So um, So what happens is Swiss switches the beat and it's the band from TV. Be So I don't I can't say I don't like to be I just I didn't love to be the first, but nature went right in. Just lady. So what happens is Pun walks in the studio at that same time, and we're all chilling whatever whatever. I go to the bathroom. I'm going down stands and smoke a cigarette because I always I smoke cigarettes at the time and I hated to smell

a cigarettes, which is which is weird. And I came back and punted head just laid his verse, and I was just like to the engineer, funck boy, what the fox wants? The engineers looking at me like you wanted me to tell him this is a different engine there. But I'm looking at like but in my mind, pun killed the verse. But I also have to have my respect. This is MYRS, but this is my session, so I gotta be a little cocky. I'm gonna be like, Yo, why the fund you did that? But that's what the

fucking the way bad from TV happened, your rust man. Listen, we got more salute the last one salute, But let me just say that was a bad one as well, not as bad as the previous. I don't think we're venturing into Yeah, okay, let me just tell you I admire. This is where I'm got to not let anything back. But I really really admire zilious. It was zilious. I really admire how so many artists, so many people who was in your same position, we have not only gave up, oh,

they would have failed. They would have gave up miserably because they would their whole life would have been ruined. And I know I actually listened a certain way before. But so you when you first start making money, when is that point where you like, this is it for me? I have to stay here because you know what it was? Uh it? Once again, I think that it wasn't the point and it was so it wasn't a money thing.

It wasn't a point. It was it was more of uh in emotion, like because my parents were we got to a place where well, my brother had a fiance, my sister wasn't was going to school, was going to college, and it was me, my mom and my dad in the house and this is uh right, So this is like I remember, we moved around a lot, and I always look at for myself, my personal life and my moments. I looked back at the houses I lived in throughout Georgia as like these um bullet points for my musical career.

So I remember moving to that house. Uh. Um it was a smaller it was a smaller house. We kept uh downsizing, which like with my dad's pride and everything naturally, because I remember having that conversation with him where he was like, yo, I'm I'm not supposed to be going backwards. I'll never forget that. So we started going backwards. So

we end up to this place. But I remember moving there to the smaller to the smallest house we had, and it was, um, it was like, man, uh, but this is gonna be the house that I blew up in. I remember saying that on the sidewalk and post the house with my mom. I remember saying it, and I was it was so I was now was when I was twenty one. We I was twenty one because I turned twenty two that year in September, So I was.

I know I was for short doing music, but there was nothing in my present day life to co sign my belief and people need to understand that you need to operate off a delusion most of the time because no delusion, but like you have to find, you have to find the delusion. It's it's whatever you right, it's faith, whatever you want to call it, it's it's faith in the delusion. So I remember just being like, it's just gonna work and that's it, and I don't want to

hear anything about it. She's just gonna work. And I was it is, it's me. But it's also when I was five and my brother was a year older than me, and my dad was always our basketball coach at the rack and the wine type of ship, and you know, me always wanted to play with the older kids, and like, I just always wanted it. I just always I always wanted to prove to myself that I was really, really dope. And doesn't maybe even stem off of an insecurity probably

you know what I'm saying. Probably probably, But if that insecurity fuelled self love and fueled self exploration, then I'll take it. Then I'll then I'll bite that's be bumped if I find the fast length, you feel me? So, uh, I wanted to prove to myself that I was as great as I was. You feel me when I was talking myself up in my room when I was eighteen and one, like man, nothing has happened yet, no song is blown up, but I'm sucking ill. Like I would say to myself in my head, I would believe it.

It wasn't just saying. It was feeling how you feel being the illness. And so when it happened, right, it wasn't. It wasn't this oh my god surprise. It almost felt overdue, which is why you end up chasing this imaginary thing

because if I always feel put it like this. I have wanted Grammy in my head so many times that when I went to Grammy, it won't feel as special as if I wasn't expecting you know what I'm saying, Because I've wanted like I went platinum on my debuts so many times in my head before it happened that when it did happen, I was just kind of like our time, Motherfucker's are slow. Was kind of robbed myself

of how great the moment is. But the antithesis of that is that it also allows me to stay hungry, because if my quench of thirst if my thirsty plays right there with the platinum debut, I always want to platinum debut album. Now I gotta platinum debut album. If that right there, quench my thirst And guess what, I got rich and I stopped trying, and I'm this. I'm sitting here in on ount of my business. But the reality is that I was me before y'all realized I

was me. So by the time y'all recognized I was me, I was off me. I was onto a new me. So now y'all got to catch up to this different version. What's my man? That do the plays? He was on Kurbie Enthusiasmanda, I see legendary. Who's that? What's the name

the Hamilton's do? That does Hamilton's? I mean, if you the thing about it this he was the first reporter, Larry David, So he's the first guy to say, you know what, I'm gonna do a play Hamilton's over, but I'm gonna do it in the hip hop that's hard. He was the first one that did it, so everyone hated him right for the first five, six, seven years. Again,

let's get deep. It was out there so and that's what that's what I'm saying that's what you're mommy of me, because like I just feel like nothing this anybody, but like you're kind of like you saw a vision that a lot of people that don't see. And if you was to say it like yo, smarter than everybody can come off. But if I was just saying like, yeah, you know what's fucked up is that? Wasn't this based off of cockiness? Let me ask, Let me ask two

fold a question. Wasn't this based off of the culture the culture? Wasn't it based off of I felt commedia, I'm talking to my ship. Okay, So it's two folds. So then the second fold is like, Okay, let's say it's not based off of that. Right, Let's for conversations like absolutely disagree with Let's say it's not based off of that. Let's say, what are these artists now who are twenty twenty one who they're cocky, but not about

hip hop, not about the craft. They're cocky about getting high or buying gucci or buying So y'all are cocky about being, uh, you don't work with gay people, but y'all are cocky about wearing gay people's clothes who don't sunk with you. So how does how does that make sense? Because you gotta understand that I'm cocky about self sufficiency only my master's producing, mixing everything. I'm cocky about selling our Staples center with no openers and selling hard tickets

and owner my ship. Y'all are cocky about rocking gay people's clothes, and you say you don't work with gay people. Y'all are how do you not work with gay people? Gay people are the endness. Y'all are wearing their clothes I know about. How do y'all say that that's insane when you actually think about the The mental facory of that is that you have a culture of people who say, I don't don't funk with gay people, but I just wear all of their clothes. How fucking insane are you?

That's why I don't listen to anything those people are talking about. They are so lost, they don't know they're lost. They are. They are so caught in fuckory that they think fuckers where they're from. It's I'm not I'm not talking about any of those people. But I got something bigger. I got something bigger. Bro let me respect from New York City. Every year in the playoffs, maybe twelve fifteen years Michael Jordan's came and destroyed us, and destroyed what

I'm trying to tell you. I hated Michael Jordan my whole life, but I also loved Michael Jordan's and I also loved his Kicks. So the thing is, I could hate what you actually do, but if I really love what you're doing, I'm not a hater. The thing is, sometimes when I find out that Michael Jordan owns private prisons and things like that, it hurts me. Yeah, but when the New Sevens come out, really not that's real though, that's real, that's real. I wanted me to do you

want me to lie? Not this stream? Chance is it not? It's not to say, let's get ain't going to trust agree with you? It's not. And it's not about about you know it's about to come up. You know. Line was about you know what my line was my life was I'm from New York. It's not gonna get me kids, but it's in my line, my people, I'm from New York. This is my line. Listen, it's my line. I'm from New York. Still I'll be hating the Knicks and Jordan's,

but still I'll be rocking his kids. That was give up that I don't see because I'm real about I not like you because you killed my knicks and you killed it. But if you watch some look there right now, I'm sing with your n's like those is all showing the camera, showing the camera. Come everyone with the camera. I ain't let me even see these. They literally their nineteen hunting. I'm gonna stand on the table. No, no, put your feet up. It's okay, it's okay, we've done

it before. Look it. Let it do. Come on, take a picture. Do all type of ship because that I ain't never seen those. I don't even know what those is. On the low. Those is hard on. Let me not. Let me know when y'all snap, they look expensive. He was like, you were just like meeting with DJ Kalik. I'm gonna throw it out there. Oh yeah, I gotta relax. We're gonna say to you what were we saying? What? Hold on? Can't I would say, you're about being cancels

figuring out how about hate? It talks about hate, talking about that minute he was gonna come in some good ship than go on your man, I reckon, I'm talking about Jordan. Jordan's like guys sometimes like a funk with something that I don't funk with, like you know, yeah, let me find out. I just added, I'm about throwing kicks said for New York still hates the kid, but Jordan's still be backing his kicks sometimes it sounds like a great rap song. Guy, y'all honestly don't want me

to because that's going to get cancer. That's gonna kiss me off. So I need to remember that. That was so hard. What was he was talking about where like I was, he was saying something about wearing clothes. Yeah, he said he would never say this, and then bomb never happens again. I can just start talking up what the reality is that? All right? We were talking about the designers that people wear and used the flex for their own uh self improvement with their flexing designers. You

don't like them, and and that's insane, that's insane. That's what I went to a Pierre you Weet party time. I'm sorry, but this is definitely no but you know what, you know, you know it's crazy. Let me let me segway this. Sorry, I'm segway into a bigger topic now. Whatever we're about to talking about try about that last twenty seconds, the realities. I've talked to artists who didn't understand the power in merch and owning their merch and I was like, yo, I was like, you don't understand.

You're on i G Stories every day. I just spent thirty at Gucci. I just spent You're giving Gucci and Louis And, like I said, a lot of people who don't funk with you, right, who unless you have the accolades and status you have. But that's I'll get in that next. But you're out here giving them promotion. I was like, you're selling Gucci and proud of for them and they're not even paying you. You're actually paying them

thirty thousand to shop from the story. I was like, Yo, the reason why merchant is beautiful is because you love clothes, right, you love fashion, rock your own ship. So now all the same I G stories. You're rocking your ship. You're rocking Rocket Feller, You're rocking whatever the funk it is. You're rocking your ship. And the same people who you would have directed towards Gucci, you're not directing towards yourself because you realize that people don't care about the brand.

They care about who's selling. It's been around. He's sold charged clothes, church closing. That nigg is the less because he answered he serves church close. Nigger. That was all. But it's like respected, that was weird. Well well yeah, but when the church collection in the church, is that not weird? Standing the same selling? Yeah, that's superta. I'm just thinking of some bulls. But church collection, which is the lookers church collection. You don't sell your church collection.

Hold on, hold because you said merchant. Hold on, you said, you said he you shouldn't be selling church clothes. You shouldn't be No, don't sell the church game at all. Okay, I hear you. So let's be there, let's go there, let's go. I'm not selling church close. However, I believe that people are only gonna be down for and accept whatever you accept for yourself. So if you decide to sell church close, guess what the consumer who is ienas

gonna do buying church close. So now the buys a lot some of the some of the service, the devil. It would it would sound crazy. That's like the reality is that dumbasses. The consumer. The consumer reacts gat to controlled like idiots that. Yeah, but so when it happens, then you have to not hold the but you can't controy your fans. Let me trying to get the most. You know what, I look at you, you know you know what. I know that because you don't want that sometimes,

because sometimes it's crazy. The thing about it is, sometimes we don't want a product. It's just like you said, you ate was the sixteen year old, the fourteen year old that was. I didn't say that. I didn't let me go on taking drugs. Let me finish ye you want to care you said, you said, you said, I'm sorry I said that old wrong. But you know what I'm saying. Your shirt, huh, your shirt was for them

to prevct this. What I'm saying is that shirt was for them to prevent that right, for them to the fourteen year olds, for them to prevent the stipping lane. You know all that I'm drinking lean, but you know, you know who that audience hit. It was hitting everybody who was on lean, everybody who was your peers, not to people who you was trying to speak that was younger than you, that's coming up. That's who was trying

to save their lives. But the message actually hit you know, the little verbs and all these guys, everybody who wanted to say, what the fun is? God thinks he's better than us. Because so that's the point I was trying to make. I hate all. No, no, no, I respect that. I respect picture no. We went in man, you know, let me just say something. What I got. I think I got about one more question? Bro got anybody else

got got way more answers. Let's go and and And that's the thing about you, um is so many people think that's your stand offish m hm. You want to know why. That's beautiful because I would rather be assumed I don't funk with you than I do funk with you. That's real one of your famous ships, because I don't. I don't work with y'all. And if I do funk

with y'all, you will know. Like the crazy thing is, like I love twenty nineteen right now because I'm working with people, and like I was always down to work with people, but I was just I was selective, Like I said, I wasn't doing collaps for the points like I have to like your music. I don't like him music. I'm not making a song with you. Like I still because I have that financial freedom that the independent Catalog gives me. I'm not doing it off of the check.

So I'm doing it off of like do I actually funk with you? If I don't actually work with you and whatever you're saying, I'm not doing it. I don't care. We're looking for your're sitting over here, but it's not good. But that's what that's what it was about. So I'm just I'm moving off of this, like I funk with you. It's not a matter of anything else. Know, you're setting up something so great because you know what it is. That's my taste. You know, you know what my taste.

I just want to taste. Like when you look at like you see those artists who hundred dollars for the feature today, only it's like it's like, YO, find a different hustle. You feel me because it's like you're out here just you're diminishing your own value of your ideas because you're wrapping and singing or whatever you're offering. It's a it's such a creative and tangible thing that you're offering that you don't even put a price on it.

In general, is trash. Let them alone a hundred dollars, Like, now you're all you're doing is if you're letting the consumer know that you're not wor ship but a hundred dollars your own staffs Now, this is this is This is a crazy thing that's happening in our community right now. So many people are calling other people culture voters. Have been called a culture vote because I'm like, let me talk on that too, because the one needs to hear this ship too, and white people are gonna get piste off.

But it is what it is. First of all, when need to we need to address a certain thing. I'm just waiting for my queer and I hit the mic, so now we'll start. First of all, we need to address a certain thing. Culture is an euphemism for black. That's what we need to first get out of the way. Because when you're in a room with the Columbia or an r C A or public or whatever you label yat um, it's really four. This is the other guy for what's four houses. They own every other label which

is owned by that. You think you're signed to r C A and not Columbia Yellow Boast, You're signed it Sony exactly right. So boom. Alright, so I need rocket fello, doesn't not your floor elevators and the cubicles instead of the same way. That's why I know who do. But the reality is that culture is euphemism for black because, like I said, when you're in those offices and you no, let me, let me just do the whole point. When

you're in those rooms where it's a long table. You watch all the white people who play softballs on Sundays use the words culture in the words urban as euphemisms for black because they say this is gonna be great for the urban audience, and this is gonna be great. Is it inappropriate for them to say the black audience? But I don't know, and I want you to continue because your own point. Yeah, what I'm trying to say is I think that it's been enterchangeable with Latinos too,

like when they wanted to be Latin. You know, it's Latino when it's not sure. But hip hop, no, I agree, it's when it's convenient, right, And so that's yeah. But hip hop was started by black people as an intenthesis to white dominance and white bullshit. You feel me, So when you have a bunch of white people in a in a boardroom situation telling you, uh, the culture and urban youth and our urban radio. It's all euphemism from black right. So what they're doing, I might be attacked,

but no what you're doing. I might be attacked, but go for it. But either way, but what they're doing is there. They're absolutely just manipulating that aspect. And it's just it's it's not just that you feel me, you got me sidehack. Let me just finish my ship. I gotta go other than get what was I talking about? I don't know. I know you've got mad not Jerry and niggas bros. Now I don't want to, I don't want talk about not. Let me just not. Let me just don't I feel y'all. But let me just go

because otherwise I forget. No, we got a check when we got not you in eject. But just like yeah, I'm gonna lose my ship, little brother. Yeah, because because it's in point. Because it's like yo, like you have white people who say softball on Sundays dictating black culture and they're signing artists off of what the white fourteen year olds with meme accounts tell you is black culture.

And so that's a problem. That's a problem. That's the root of it, because uh, face tattoos and all that ship was was game related off the red You're not getting face tattooess unless there was some ship behind it, not getting face tattoos in the aesthetic. So y'all are already emulating a lifestyle you're not about, but you are trying to sell that to people. And since you're the people you're selling it to, you're a fake selling it to little white kids who are the ones running the

meme accounts in the digital real estate. That ends up shooting back up the lot of towards the labels who don't know anything. They end up signing people based off of whoever these people who fall for this lifestyle, who are falling for this it's just all the funk joke. It's all a joke. It's all a joke because you have the higher ups actually being dictated, tugged, and pulled by thirteen year old white kids who have meme accounts. But it doesn't make it harder him not you know why,

because I win every time because it's the truth. It doesn't matter what you are talking about. What we do. Pull up the list it's brutal. You know how many artists have popped and only had a summer m hard? Lets you want to go through Boggis, where's your list? Ship? You buggers best friend? That's all boggers mono, what's going on? You already sound like you stab people. Now what I'm saying like, we gotta, we gotta really look at what's going on with inside of the ship. With inside of

the ship. It's it's it's people who don't have any fucking crew and they get to be the bank for a little Nasax but they don't have any clue, and it's just it's so pathetic, and it's so sad to me because I really wish, like I could have told a little Nasacs like, yo, you will make way more than that by yourself, and let's say two million dollars deeper, you making that money. Whatever you agree to Columbia with you could have charged them double so you would have

gotten this two middle off a tune corps. Plus it's still popping. But what if he did do that, if we don't know that he didn't, I could almost agree with you. I don't need to like without nobody's honest with this usually I have like inside information with this none at all. I don't have, like bro, sometimes you know the inside information in your gun period, I don't. I don't need to question my ship in time because

I'm not gonna lie, just be honest. Little remind me of Little Wayne nas nas and an X reminds me of d m X. And then I looked at those three names and I was like, those jerseys to be retired, like any no one should never like I hate a DJ named Noriag. That's something to be honest. I hate you like and then there's a there's a producer. It's a producing name Noriega in Puerto Rico to I also hate you. I just want to throw that out there.

I don't know when this episode is gonna come out, but you know, one of five in New York City, DJ nor what the fund is your problem? Like? Why? Like my I fucking fo yeah for this. It's talking about it like you're gonna be in Russell sim or Russell. You didn't, you didn't you chose to eat eat our of your name be Russ. So this is an extinctive Like I didn't even want to be Noriega. So I've written vin Nori and then you're gonna take my name. I've never liked it you. He's gonna be honest. I

know I've seen you in Prower one on five. I don't gonna be fake too. I've learned how to be fake as well, because I was like up about this ship. I hadn't learned. I hadn't. I had seven lawsuits. They say, right, they say this will teach you to be a better criminal. The music business teachers. You have to be paid. That's why the longer you spend in it, the ones you pop out of it. That's why I don't frolic any I stay at my house. So wait, hold on, this

is can't be the end. Back down. I'm not gonna let Okay, you're that's a human should be. Now we come on, come on. What you want to talk about? What I'm saying that I don't do this? What you want to what you want? I want to get something with your chat? Yeah, let me just tell you something. Let me just be honest with you. Um, what you have done is a blueprint. The reason why people not

watched everything, the reason why people it's because you're the first. Yeah, and when you're the first you ever remember on Instagram you're the first first, but if you ever look at the comments that people say to them, it's horrible because they say sucking motherfucker. But at first, being the first was was a good ship. But this is what happened.

So this is the reason why, because I look at I looked at everything, and I was like, like, yo, you know what I think he doesn't understand because this is what I feel. I feel like you accept being hated to a certain extent, but you don't really want to. But but the thing is, because you're so new at what you're doing, is it comes with the territory. It's fucked up, but it's gonna come. It's gonna be another rest it comes. Go on, let me just hit me out.

It's gonna be another rest that comes. And then by the third or fourth Russ, you're gonna be like, You're gonna be like, oh, ship, I what I received, what you received was so light compared to what they're going because they might have more success than you, or even just as much success to you, but they're gonna have so much more hate because you were the first one. It's like Jesus Anhing without Judas so you have like Jesus story wouldn't even be ill without Judas. I don't know,

can Yeah. One of the greatest Nipsey verses ever is on if you got the marathon, it was I don't give a funk now. If you had to wait to catch on them later, then the song was called Bigger than Life. But uh, I don't want your help, Just let me something through this. The world would not know Jesus Christ if there was never Judius. And the knight that's in my back could be the truth that introduce us. The distance in between us is the proof of my conclusions.

But to say the world would not know Jesus Christ if there was never Judas and the knight that's in my back could be the truth that introduced us. That's fucking like all that that that explains his whole death is its ship. Who do you get killed by one

of his home? So the world would not know Jesus Christ, Nipsey if they're was never Judas, and the knife that's in my back meaning I gotta stopped by my own people could be the truth that introduced us because once he got stabbed in the back by Judas, the word is now introduced Nipsey Hustle. I'm telling you he's become Jesus. And now if you want to go deeper, Jesus that a thirty three nity. I believe that too. I'm a conspiracy theorist. I believe that all my body for a reason.

So that's the reason why me to you. To you, I feel like as great as you are as an artist, and you're going to continue to be great as an artist, your actual gift is being a businessman. So you have to open a business. Not to give you any business. You've made a lot more money than me, trust me, just just anybody. But the thing is, I'm doing people to follow you. People will follow that that format. So the thing is to make your artist, to make your

artists those next guys. So now to you be cup Rockefella. But that's like, that's the the the crazy thing to bounce that I'm dealing with is like number one, I don't want to be too early trying to like do that because you're ready. I want to like not that you're already too early. You're already early. You're already I'm just get already to new techno. I never was of

our generation that's fucking you're already. You're already. I just don't want to, like I want to make sure that I got like I got me covered, and I'm kind of like they're like I'm talking like when I'm thirty six, when I'm thirty for sure thirty five, But like I'm not gonna do that to you as an artist, Like I'm not about to split time. I didn't you feel me Like, I'm not about to tell you you'll want to sign you. Like There's been a lot of artists that I fust with early on and I helped, but

I don't want anything from it. That's not why I was doing it. It was for the game once getting at the point. So when I'm thirty thirty five, yeah, maybe I'll be like, you know what, yo, pull up? I got like we'll make a whole album whatever it is. But that just not That's not why I'm not right now. But I'm with this because I know you wanted to album for Ross. I know you wanted to do with

the albums fucking album which would be phenomenal. I kept listening to your beat, and I kept listening to Wolf's cadences and all that, but the thing is in hip hop. We don't owe nobody nothing, but we owe somebody everything. Yeah, we like you owe me nothing, I owe you nothing, but we owe each other everything. Isn't that that's what That's what fox me up. That's what. That's what fox me up. Like I can't charge I can't charge none of these old niggs that be asked me for verses

right now, like I've never charged. I just I've never charged anyone. I never charged and I never would. You know why, because but now to drink, chance to work I got, I'm free. You know what it is for anybody who would catch me. You know what it is? That is that I've never charged anyone for a verse, and I never would because my perspective is that if I feel like I gotta charge you for a verse, I shouldn't be doing the first mm you know. So I only do verses for people that like I folk with.

I know I'm gonna sound along it like it represents myself correctly sonically an artist wise like, and I'll do it. I don't give it like, but that's the financial freedom of having a tune core that pays out every week, like I've been able to turn down good bags because they were bad looks. But when you're broke a good bag, is it good? Look? You feel me? That was hard community for that, But that's beautiful. That's beautiful right things right there, because Fat Joe told me that one time.

Fat Joe said, I'm looking at Fat Joe. He said, damn Nori, And I said, what's up is that everybody gave me so many free verses. I can't even charge anybody ever. Yeah, And I was like, fun, why did you tell me that? Because what you're doing like that, you like, it's it's fucking That's what it's about, though, It's about doing ships to the love of the game. And I feel like I feel like when you when you detached from expecting something like put like this because

you get like two the show. That's what I'm hearing something like that, because he said his record and being honest put it like this, right. If you if people only pull up on you, if there's a check involved, it just lets you know how they feel about you. You are not you. You are a check so movement. Yeah, you're like, you're no different data prostitute. You're just a

sonic prostitute. I'm using you for the beat, because when you you pull up with a bitch, yo, what's the pussy at that you pull up with with the producer who you're only like because he is fift the ways to be that same ship like pop it open, pause, But that's what it is, you know what I mean. So that's never going to be the realist chemistry. You're

never going to get the best type of music. So I just feel like my career and everything is based off of me playing for the love of the game, me playing because I like to make music so much to the fact that I think I can do it, and so I do it. So you don't mean yeah, but I did at first. At first, I did everybody can't be a producer rap because a lot of these niggas is trashed out here. But no, no, they are not.

Yeah they are, but you know what I actually could be hold on But like hold one, you see, you see what you see, what's sucked up, And I agree, But at the same time I disagree, not because I disagree, because the reality is that that you know, you're not ill or you're not fired, you don't have talent. That's too much of a locked into the present day. Definitive moment. Statement,

you think that tomorrow doesn't exist? What if I'm better by tomorrow all of a sudden, You're a statement doesn't make any sense because if someone told me that I was shipped at making beats at fourteen, and I believe, and I even I internalize their opinion to God, make a noise, I'll because the world camera's left. You got to get a picture and you can hang out with us. I'm like getting into my show. If I can't keep talking, I want to keep talking about seventeen pisces pictures we

can read. Yo. Man, let me tell you something. Your spirit is so fucking oh man yea