Drill to Detail Ep.97 'The Role of GA4 in the Future MarTech Stack' with Special Guest Daniel Perry-Reed
May 12, 2022•54 min•Season 6Ep. 97
Episode description
We’re joined on this episode of Drill to Detail by fellow Brightonian Daniel Perry-Reed from Measurelab, talking with Mark about the new Google Analytics 4 release and its role within the future Marketing Technology stack.
From the wild west of data collection to conversion modelling
The sun is setting on Universal Analytics
MeasureFest April 2022: The role of GA in the future MarTech stack
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