397: How To Keep The Momentum Going - Building Afro Unicorn With No Doubts w/ April Showers

Listen in as Afro Unicorn founder April Showers details the path and journey she took to being the first black woman to own a licensed character brand being sold in major retailers across the country in over 20+ categories.

If you want to make an impact, you gotta put that pedal to the metal. Marathon Mindset. Period.

Some of the things we talk about in this episode include:
- How growing up in Los Angeles influenced April's early hustler mentality
- What April's former careers in real estate and insurance taught her about business
- April's initial business trajectory...and how that changed
- How Walmart got interested in the brand and how April scaled Afro Unicorn
- The power of character licensing and why Afro Unicorn has the potential to be a billion dollar business
- Why having a marathon mindset is key for success...and more!

Note: this episode first aired in October 2023.

SHOP THE DREAMS IN DRIVE STORE: https://www.dreamsindrive.com/shop

SUPPORT DREAMS IN DRIVE: https://www.dreamsindrive.com/donate

BROWSE THE BOOKSTORE:
https://www.dreamsindrive.com/bookstore

SIGN UP FOR OUR WEEKLY NEWSLETTER – THE KEYS: https://www.dreamsindrive.com/join

FIND APRIL SHOWERS ON:
Instagram: http://www.instagram.com/gotaprilshowers
Instagram: http://www.instagram.com/afrounicorn_official

FIND RANA ON SOCIAL:
Instagram: http://instagram.com/rainshineluv
Twitter: http://twitter.com/rainshineluv

FIND DREAMS IN DRIVE ON:
Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: https://www.dreamsindrive.com