Using Situational Awareness To Make Better Business Decisions
Oct 18, 2021•26 min
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Episode description
Everything from product pricing to brand voice on Twitter relies on one key concept: situational awareness. Businesses must continually weigh every internal decision against a clear-eyed look at external conditions, even when those conditions are uncontrollable. In this episode, Rick Wilson explores the principles and practices brands need to foster intentional, marketplace-aware strategy.
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