The Truth About Prime Day - Does Amazon’s Retail Holiday Actually Benefit Sellers?

Amazon Prime Day has taken on the air of a national holiday lately, with breathless anticipation of schedules and discounts. But with the sale netting less than a typical day’s revenue for the marketplace, what’s really motivating it? Independent sellers should be aware of the true underpinnings of the event, in order to leverage it for all its worth. Rick Wilson breaks down the context on this audio episode of the Dragonproof Pod.