Talking the Talk: The Art of Great Tech Writing with John Lawson

As tech titans grapple with the complicated issue of content moderation, individual entrepreneurs are putting pen to paper and creating great content that is personal AND effective. John Lawson, author of the best-seller “Kick Ass Social Commerce for E-preneurs: It’s Not About Likes - It’s About Sales” joins the podcast to tell Rick Wilson what the true purpose of content is, and how to put it in front of the right people. It’s a fun and freewheeling conversation that is relevant to all sellers trying to figure out how and why to speak to their audiences.

Check out John Lawson’s book here: https://www.amazon.com/Kick-Social-Commerce-preneurs-Likes-ebook/dp/B00HZNSXLS