How To Create An “Aligned” Business Strategy
Nov 01, 2021•20 min
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Episode description
The best businesses have absolutely no daylight between their core purpose, their sales strategy, and their internal structure. In this episode, Rick Wilson highlights why alignment is the key principle for any business, with examples of brands that get it exactly right. Why you make your products, the way you make them, and how you sell them are all spokes of the same wheel.
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