Dealing with Nasty Conflict — Internal or External? Hosted by Ron Fiedler (Podcast City) and Dr. Tony Aitchison (Paradelta Strategy – Resident Expert) In this episode, I sit down with Dr. Tony Aitchison, our resident business growth strategist from Paradelta Strategy, to unpack one of the most challenging aspects of leadership: managing conflict. Together, we navigate the complexities of internal vs. external conflict, giving business leaders and owners the insights they need to respond effectiv...
Aug 13, 2025•22 min•Season 5Ep. 1
Can workplace diversity really boost your business revenue by 19%? Dr. Tony Aitchison from Paradelta Strategy joins us to share compelling insights on how embracing a range of perspectives and ideas can lead to remarkable business growth. From defining diversity beyond race and gender to encompass religion, education, and sexual orientation, Dr. Tony sheds light on why top-down integration of these principles is crucial. The conversation emphasises that diversity isn't about tokenism, but about ...
Aug 27, 2024•23 min•Season 3Ep. 8
Ever wondered why some businesses crumble while others soar despite similar challenges? In this episode of Paradelta Strategy, we welcome Dr. Tony Aitchison to shed light on the crucial phase known as the "Valley of Death." Dr. Tony uncovers the reasons why startups and established companies alike face this treacherous period, from lack of capital to poor planning. He shares invaluable insights on how to spot the warning signs early and adopt strategies to navigate or avoid this perilous stretch...
Jul 10, 2024•20 min•Season 3Ep. 7
Unlock the secrets to business growth with the final instalment of our series on the Cardini Principles of Influence, featuring the brilliant Dr. Tony Aitchison from Paradelta Strategy. Discover how integrating principles such as likeability, reciprocity, social proof, consistency, authority, and scarcity can map onto the customer journey, enhancing experiences from awareness to advocacy. Dr. Tony shares actionable insights, like leveraging social proof via reviews and competitions, emphasising ...
Jun 26, 2024•23 min•Season 3Ep. 6
Ever wondered why limited-edition items fly off the shelves? Join us as we chat with Dr. Tony Aitchison from Paradelta Strategy to uncover the secret weapon of marketers: scarcity. We discuss how limited availability creates urgency and desire, using real-world examples from limited edition collectibles to high-demand products. Gain insights into effective tactics like countdown timers and exclusive ticket offers, and learn why authenticity and ethical practices are crucial to avoid misleading c...
Jun 19, 2024•22 min•Season 3Ep. 5
Can you imagine a world where your professional authority could make or break your career? Join us as we uncover the secrets behind building authority in business with Dr. Tony Aitchison from Paradelta Strategy. Through the lens of Dr. Robert Cialdini's fifth principle of persuasion, find out how external validation can skyrocket your influence. We delve deep into practical strategies for new professionals, teaching you how to leverage degrees, certifications, and even attire to establish credib...
Jun 19, 2024•24 min•Season 3Ep. 4
Can small commitments really lead to substantial customer loyalty and business growth? Dr. Tony Aitchison from ParaDelta Strategy joins us to unpack Robert Cialdini's powerful principle of consistency and its transformative impact on business strategies. We explore how incremental buy-ins, even something as simple as a small gym membership, can turn potential interest into a lasting engagement. Learn how to harness digital marketing tactics and real-world examples to build a reliable customer ba...
Jun 19, 2024•21 min•Season 3Ep. 3
What if the key to skyrocketing your business's success lies in the opinions of others? Join us as we engage in a compelling conversation with Dr. Tony Aitchison from Paradelta Strategy, uncovering the profound impact of social proof on consumer behaviour. We break down the Chardini Principle and reveal how testimonials, Google reviews, and celebrity endorsements can serve as powerful tools to build brand trust and credibility. Learn why genuine, authentic experiences resonate more with your aud...
Jun 19, 2024•20 min•Season 3Ep. 2
Ever wondered how a dash of likability can transform your sales strategy from mediocre to magnetic? That's exactly what Dr. Tony Aitchison and I, Ron Fiedler, unpack in our latest Paradealta Strategy podcast episode. We're dissecting the Chaldini Principle, that golden key to persuasion, starting with likability and unity and how they not only boost sales conversions but also build a bridge of trust with your audience. Tune in as we reveal the impact of a genuine connection with customers and th...
Mar 06, 2024•19 min•Season 3Ep. 1
Have you ever wondered how businesses propel to great heights amidst a rapidly evolving landscape? Look no further as Dr. Tony Aitchison from Paradealta Strategy unravels the magic of innovation, a crucial catalyst for business growth. We'll decode the complex world of innovation and discuss why every organization should embrace it, despite Australia's prevalent risk aversion. Understanding the innovation process is key, and Tony guides us through the fundamental steps, emphasizing the influenti...
Oct 25, 2023•22 min•Season 2Ep. 41
Ready for a holiday season that will boost your business to new heights? Join us as we sit down with Dr Tony Aitchison, a renowned expert from Paradelta Strategy, who is here to share his treasure trove of advice on preparing your business for a successful Christmas season. Whether you're a brick-and-mortar store or an e-commerce entrepreneur, Dr. Tony’s insights are tailored to help you navigate the festive season, from stock preparation to advertising, ensuring you reap maximum benefits. Dr To...
Oct 18, 2023•22 min•Season 2Ep. 40
In this episode of Paradelta Strategy, Dr. Tony Aitchison delves into the crucial topic of sustainability, emphasizing its significance in the face of environmental challenges. Sustainability goes beyond being a mere buzzword; it represents a profound shift in our values and actions, encompassing ethics, responsibility, and a commitment to the future. Dr. Tony highlights that sustainability, in this context, pertains to the environmental impact of products and services, rather than a company's g...
Oct 18, 2023•20 min•Season 2Ep. 39
What if you had the tools to catapult your business to greater heights using technology and data? That's exactly what we're serving up in this enlightening conversation with Dr Tony Aitchison, a seasoned business growth strategist from Paradelta Strategy. We tackle a myriad of issues, from leveraging seemingly mundane pieces of equipment for data gathering to harnessing the power of IT devices to boost business efficiency. Dr Tony brings home the value of updated and relevant data in getting a r...
Oct 03, 2023•20 min•Season 2Ep. 38
What if you had the tools to catapult your business to greater heights using technology and data? That's exactly what we're serving up in this enlightening conversation with Dr. Tony Aitchison, a seasoned business growth strategist from Paradealta Strategy. We tackle a myriad of issues, from leveraging seemingly mundane pieces of equipment for data gathering to harnessing the power of AI devices to boost business efficiency. Dr. Tony brings home the value of updated and relevant data in getting ...
Sep 26, 2023•21 min•Season 2Ep. 37
Ever wondered how e-commerce will shape our future? Brace yourselves as we go on a thrilling ride into the world of e-commerce with our esteemed guest, Dr Tony Aitchison, from Paradealta Strategy. We dive deep into the latest trends, challenges, and opportunities in this ever-evolving industry, present expert insights into the current market size of e-commerce in Australia, compare the complexities of running a brick and mortar store versus an e-commerce store, and discuss the essential steps to...
Sep 20, 2023•23 min•Season 2Ep. 36
Get ready to unveil the powerful potential of Artificial Intelligence (AI) with Dr. Tony Aitchison from Paradelta Strategy. You'll be amazed as we unveil how AI is not only revolutionizing business productivity but also enhancing the accuracy of decision-making. We will discuss how AI can analyze data and predict future events such as when to order more stock. But remember, AI is not here to replace us but to work alongside us, complementing our innate human ability to make critical decisions. I...
Sep 12, 2023•24 min•Season 2Ep. 35
Can you imagine the transformation of your business with efficient and streamlined operations? Unearth the answers with our insightful conversation with Dr. Tony Aitchison, a seasoned business growth strategist from Paradealta Strategy. We venture into the intricacies of setting up business operations, from the people and processes to the tools and location. Our discussions probe into the significance of clearly outlined goals, the role of inhibitors, and the need for an end-to-end mapping of pr...
Sep 05, 2023•22 min•Season 2Ep. 34
Ever wonder why your business isn't growing as fast as you'd like? It might be because you're not focusing on Omni Channel Marketing. We had the pleasure of hosting Dr. Tony Aitchison from Paradealta Strategy, who enlightened us on the tremendous impact and importance of Omni Channel Marketing for business growth. With an in-depth discussion, Dr. Tony pointed out the stark differences between Omni Channel and Multi-Channel marketing, stressing the necessity of maintaining consistency in messagin...
Sep 05, 2023•23 min•Season 2Ep. 33
Looking to sell your business but have no idea where to start? Let Dr Tony Aitchison, a strategic business consultant from Paradealta Strategy, provide you with a roadmap. We unravel the intricacies of selling different types of businesses - from e-commerce platforms to brick-and-mortar stores, revealing how to structure deals that ensure maximum profit. Dr Tony imparts the wisdom of having a minimum two-year runway to plan your sale, emphasizing the role of professionals like business brokers a...
Sep 05, 2023•24 min•Season 2Ep. 32
Ever dreamt of launching your own business and becoming an entrepreneur? Are you unsure of where to start, or perhaps you're wrestling with the fear of failure? Buckle up for an insightful ride with Dr. Tony Aitchison, a respected authority on entrepreneurship and business management, as we explore the nitty-gritty of running a business. Learn from Dr. Aitchison's pearls of wisdom as we traverse various industries, discussing the relevance of technology and the internet in the business world tod...
Aug 15, 2023•26 min•Season 2Ep. 30
Join us on this episode as we take a journey into the world of inclusivity in the workplace with Dr. Tony Aitchison from Paradelta Strategy. Listen in as we discuss the crucial need for diversity and inclusivity in today's business environment, and how it can empower teams, unlock individual potential, and improve overall satisfaction and performance. We further examine the need for continuous and authentic inclusivity, and how it affects not just employees, but customers as well. With a wealth ...
Aug 15, 2023•20 min•Season 2Ep. 29
Could you unlock the keys to not just starting, but growing a successful business? With the invaluable insights from our guest, Dr. Tony Aitchison of Paradealta Strategy, we delve into the critical strategies that could redefine your entrepreneurial journey. We discuss everything from building a strategic marketing and sales pipeline and understanding your customer demographics, to converting potential clients into sales. Listen as we examine these key aspects that lay the foundation for buildin...
Aug 15, 2023•22 min•Season 2Ep. 31
Can you imagine your business not just surviving but thriving in its current market? The answer lies deep within your financial plans - it's budgeting, the often overlooked yet crucial pillar for business success. Welcome Dr. Tony Aitchison from Paradealta Strategy, our expert guest for this episode, who unpacks the undeniable importance of budgeting, from driving growth to managing unexpected circumstances. We delve into why having extra funds in the form of retained earnings is a smart move an...
Aug 01, 2023•20 min•Season 2Ep. 28
Ready to unravel the complexities of management styles? Join us on a fascinating journey with management consultant extraordinaire, Dr. Tony Aitchison, promising to equip you with a nuanced understanding of the influence and impact of management styles on your organization. We demystify the intricacies of the three primary management styles: autocratic, democratic, and laissez-faire, and delve into their subcategories. Discover how blending democratic and laissez-faire styles can enhance your bu...
Jul 19, 2023•24 min•Season 2Ep. 27
Ever wondered what The Wolf of Wall Street and your own corporate journey have in common? Today, we unravel this intriguing connection with Dr. Tony Aitchison from Paradealta Strategy. We journey through the fascinating world of Hollywood and discover the hidden business lessons in blockbuster films. From the importance of sales and problem creation learned through The Wolf of Wall Street and The Big Short, to the significant role government has in the banking industry, Dr. Tony guides us throug...
Jul 12, 2023•26 min•Season 2Ep. 26
Imagine having a roadmap to financial success right at your fingertips. That's what we're bringing you in this enlightening discussion with Dr. Tony Aitchison, a seasoned business growth strategist. We delve into the world of retained earnings, unearthing their potential, and outlining strategic ways to maximize their use for business growth. The crystal-clear insights shared on determining the optimal amount to keep, effective utilization, and the drawbacks of missing out on growth opportunitie...
Jul 12, 2023•23 min•Season 2Ep. 25
In today's episode, we discuss the importance of reducing electricity costs in the competitive business landscape with our guest, Dr. Tony Aitchison from Paradealta Strategy. Listen in as we explore practical ways to reduce these costs, such as switching to energy-efficient light bulbs, installing sensors that turn lights on and off, investing in solar and battery power, and servicing machinery more regularly. Dr. Tony also shares insight into the financial implications of updating machinery and...
Jun 27, 2023•24 min•Season 2Ep. 24
In this engaging episode, we had the pleasure of talking to Dr Tony Aitchison from Paradealta Strategy about realistic business growth strategies and the journey towards making a million dollars. Dr Tony shares his insights on the importance of having a well-defined business plan and strategy for both the short and long term, taking into consideration that expectations must be realistic and it may take time to get to the million-dollar mark. He also discusses how companies like YouTube have gone...
Jun 14, 2023•18 min•Season 2Ep. 23
On this new episode Dr Tony Aitchison, business growth strategist from Paradelta Strategy, joined Ron Fiedler Podcast City Radio to discuss the importance of profitability and sales, as well as having a happy and cohesive workplace to ensure productivity and avoid potential insolvency. Employee happiness is an essential factor to consider when running any business. A restaurant chain recently closed down in Australia due to its focus on bad customer service, showing how customer satisfaction can...
Jun 07, 2023•23 min•Season 2Ep. 22
Welcome to a new podcast episode with Ron Fiedler from Podcast City Radio and Tony Aitchison from Paradelta Strategy, in this episode Dr Tony discusses with Ron decisions trees and the financial year ahead. Dt Tony joined Podcast City radio to discuss tips for the end of the financial year. He recommends outlining a budget, including expenses for salaries and marketing and sales retention strategies. He also highlighted the importance of having a little extra cash on hand for unexpected expenses...
Jun 07, 2023•17 min•Season 2Ep. 21
