Supply Chain Business Intelligence: Data Rich vs. Information Poor With Michael Falls, Director of Global Strategic Solutions, Envista

“Shippers tend to be data rich but information poor. Shippers have access today to more data than at any point in history. Because of the fact that their data sources tend to be disparate, meaning I've got data coming out of a purchase order management system, out of a warehouse management system, out of a transportation management system and then probably downstream in a freight audit payment solution.

What that means is that shippers tend to not have a way to pull out actionable insights and turn that data into information. So those disparate data sources mean there's no single source of truth.”